JP6794329B2 - Grant device, grant method, and grant program - Google Patents

Description

The present invention relates to a granting device, a granting method, and a granting program.

In recent years, with the rapid spread of the Internet, sales via the Internet have become popular. For example, a technique for listing a product on an EC (Electronic Commerce) site and selling the product to a user has been provided. Further, in the distribution of advertisements on the Internet, there is known a technique of identifying an advertising space that motivates a user to purchase and evaluating the effectiveness of a product advertisement.

JP-A-2002-0741151

However, with the above-mentioned conventional technique, it is not always possible to promote the setting of the sales promotion ratio to the seller of the product. For example, it is not possible to encourage the seller of a product to set a sales promotion ratio simply by identifying a content distribution frame such as an advertising space that motivates the user to purchase and evaluating the effectiveness of the content such as an advertisement. difficult.

The present application has been made in view of the above, and an object of the present application is to provide a granting device, a granting method, and a granting program that promote the setting of a sales promotion ratio to a seller of a product.

The granting device according to the present application relates to an acquisition unit that acquires information about a product associated with a sales promotion ratio indicating the ratio of sales promotion costs to the product price, and a product associated with the sales promotion ratio acquired by the acquisition unit. When the information satisfies the condition regarding the sales promotion ratio, the granting unit that gives a predetermined incentive to the seller of the product and the predetermined incentive given to the seller of the product by the granting unit are used. It is characterized by having a providing department that handles the seller in an advantageous manner and provides services.

According to one aspect of the embodiment, it is possible to promote the setting of the sales promotion ratio to the seller of the product.

FIG. 1 is a diagram showing an example of a granting process according to an embodiment. FIG. 2 is a diagram showing a configuration example of the granting device according to the embodiment. FIG. 3 is a diagram showing an example of a product information storage unit according to the embodiment. FIG. 4 is a diagram showing an example of the index information storage unit according to the embodiment. FIG. 5 is a diagram showing an example of the action history information storage unit according to the embodiment. FIG. 6 is a diagram showing an example of the seller information storage unit according to the embodiment. FIG. 7 is a flowchart showing an example of the granting process according to the embodiment. FIG. 8 is a diagram showing an example of the granting process according to the embodiment. FIG. 9 is a diagram showing an example of the granting process according to the embodiment. FIG. 10 is a hardware configuration diagram showing an example of a computer that realizes the function of the granting device.

Hereinafter, the granting device, the granting method, and the mode for implementing the granting program (hereinafter referred to as “the embodiment”) according to the present application will be described in detail with reference to the drawings. It should be noted that this embodiment does not limit the granting device, granting method, and granting program according to the present application. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate description is omitted.

(Embodiment)
[1. Grant process]
An example of the granting process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram showing an example of a granting process according to an embodiment. In FIG. 1, when a product is purchased by a user, the granting device 100 charges the store, which is the seller of the product, based on the sales promotion ratio indicating the ratio of the sales promotion cost to the product price associated with the product. The case of determining whether or not to perform is shown. In the following, a product associated with a sales promotion ratio may be described as a product with an option, and a charge based on the sales promotion ratio may be described as an option charge.

As shown in FIG. 1, the granting system 1 includes a terminal device 10 (see FIG. 8), a distributor device 20, and a granting device 100. The terminal device 10, the distributor device 20, and the granting device 100 are communicably connected by wire or wirelessly via a predetermined network (not shown). Further, the granting system 1 shown in FIG. 1 may include a plurality of terminal devices 10, a plurality of distributor devices 20, and a plurality of granting devices 100.

The granting device 100 is an information processing device that gives a predetermined incentive to the store that sells the product when the information about the product associated with the sales promotion ratio satisfies the condition regarding the sales promotion ratio. In the example of FIG. 1, when the information about the product to which the sales promotion ratio is associated satisfies the condition regarding the sales promotion ratio, the granting device 100 provides predetermined information to the store that sells the product.

The seller device 20 is an information processing device used by the manager M1 of the store X, which is the seller. For example, the manager M1 of the store X uses the seller device 20 to add products to be sold in the electronic commerce service and set a sales promotion ratio. Further, the distributor device 20 is realized by, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. FIG. 1 shows a case where the distributor device 20 is a notebook PC.

In the example of FIG. 1, the granting device 100 stores information about a product sold by the store X, as shown in the product information storage unit 121-1. For example, the granting device 100 stores sake A and wine X sold by the store X, as shown in the product information storage unit 121-1. Specifically, the granting device 100 is a product identified by the product ID "GD10" (hereinafter, may be referred to as "product GD10") as shown in the product information storage unit 121-1. And wine X, which is a product identified by the product ID "GD11" (hereinafter, may be referred to as "product GD11"), is stored as being sold by the store X. Further, as shown in the product information storage unit 121-1, the granting device 100 stores information indicating that the sales promotion ratio is not set for all the products such as the product GD10 and the product GD11 sold by the store X.

In the example of FIG. 1, as shown in the product information storage unit 121-1, the product GD10 sold by the store X has the product name "Japanese sake A" and the price "15000 (yen)". Yes, and stores information indicating that the sales promotion ratio is not set. In the example of FIG. 1, as shown in the product information storage unit 121-1, the product GD11 sold by the store X has a product name of "wine X" and a price of "5000 (yen)". Yes, and stores information indicating that the sales promotion ratio is not set.

As described above, when "product GD * (* is an arbitrary numerical value)" is described, it means that the product is a product identified by the product ID "GD *". For example, when "Product GD1" is described, the product is a product identified by the product ID "GD1". In the following, "product information of product GD * (* is an arbitrary numerical value)" may be referred to as "product GD * (* is an arbitrary numerical value)". For example, in the following, the product GD1 can be read as the product information of the product GD1.

Further, in the example of FIG. 1, the granting device 100 stores information indicating that the store X sells 100 types of products as a whole, as shown in the seller information storage unit 124-1. Further, as shown in the distributor information storage unit 124-1, the granting device 100 has "0 (%)" of the products for which the sales promotion ratio is set among the 100 types of products sold by the store X. That is, the information indicating that the number is 0 is stored. Further, for example, the granting device 100 stores information indicating that the sales of the store X is 20 million yen, as shown in the distributor information storage unit 124-1. Further, for example, in the granting device 100, as shown in the distributor information storage unit 124-1, the sales of the product for which the sales promotion ratio is set is "0 (%)" out of the sales of 20 million yen of the store X. That is, the information indicating that the price is 0 yen is stored. For example, as shown in the seller information storage unit 124-1, the granting device 100 stores information indicating that the granting of the incentive to the store X is “none”.

First, the granting device 100 acquires information indicating that options are set for the product of the store X from the seller device 20 used by the manager M1 of the store X (step S11). In the example of FIG. 1, the granting device 100 acquires information indicating that the sales promotion ratio “5%” is associated with all the products sold by the store X from the selling source device 20.

The sales promotion ratio referred to here is a sales promotion cost provided to a service provider who provides an electronic commerce service when a product is sold, and is a sales promotion subtracted from the selling price of the product. The ratio of the cost to the selling price. Such sales promotion costs are costs that can benefit the service provider. In addition, the service provider may use the sales promotion fee for any act for promoting the sale of the product, such as displaying an advertisement, selling, and providing a coupon in order to sell the product. In addition, the service provider does not have to use the entire sales promotion cost to promote the sales, and may use only a part or not all of the sales promotion costs. Further, the sales promotion cost may be used, for example, as an exhibition cost in an electronic shopping district (for example, shop site A) in an electronic commerce service. That is, the "sales promotion cost" in the specification of the present application is a concept that includes not only the cost used for promoting the sale of products but also the cost used for providing various services in the electronic shopping district. ..

After that, the granting device 100 sets the sales promotion ratio “5%” for all the products sold by the store X (step S12). In the example of FIG. 1, as shown in the product information storage unit 121-2, the granting device 100 stores the sales promotion ratio “5%” in association with all the products sold by the store X. For example, the granting device 100 stores the sales promotion ratio “5%” in association with the sake A and wine X sold by the store X. The product information storage unit 121-2 is the same as the product information storage unit 121-1 except that the sales promotion ratio is set for all the products sold by the store X.

Further, in the example of FIG. 1, in the granting device 100, as shown in the distributor information storage unit 124-2, the sales promotion ratio “5%” is associated with all the products sold by the store X. Update information about store X. For example, in the granting device 100, as shown in the distributor information storage unit 124-2, among the 100 types of products sold by the store X, the product for which the sales promotion ratio is set is “100 (%)”. That is, the information is updated to indicate that the sales promotion ratio is set for all types (100 types) of products. For example, in the granting device 100, as shown in the distributor information storage unit 124-2, the sales of the product for which the sales promotion ratio is set is "100 (%)", that is, 2000 out of the sales of 20 million yen of the store X. Update to information indicating that it is 10,000 yen. The seller information storage unit 124-1 and the seller information storage unit 124-2 are the same seller information storage unit 124, except that the information regarding the sales promotion ratio of the store X has been changed.

The granting device 100 gives a predetermined incentive to the store X according to the sales promotion ratio being set for all the products sold by the store X (step S13). For example, the granting device 100 updates the store X with information indicating that the granting of the incentive is “presence”, as shown in the seller information storage unit 124-2. Further, for example, the granting device 100 grants a plurality of incentives to the store X because the store X sets the sales promotion ratio for all the products. For example, the granting device 100 gives the store X an incentive for providing information. Further, for example, the granting device 100 gives the store X an incentive for priority display. Further, for example, the granting device 100 gives the store X an incentive for increasing the ratio.

Further, for example, as shown in the distributor information storage unit 124-2, the granting device 100 updates the store X with information indicating that the granting of an incentive for providing information is “yes”. Further, for example, as shown in the seller information storage unit 124-2, the granting device 100 updates the store X with information indicating that the granting of the incentive regarding the priority display is “yes”. Further, for example, as shown in the seller information storage unit 124-2, the granting device 100 updates the store X with information indicating that the granting of the incentive for the rate increase is “yes”.

After that, the granting device 100 provides the store X with predetermined information (step S14). For example, the granting device 100 provides the store X with predetermined information on a regular basis (for example, every other week). In the example of FIG. 1, the granting device 100 provides the store X with behavioral information and the like regarding a user who purchases a product or the like in an electronic commerce service. Further, for example, the granting device 100 may provide predetermined information in response to a request from the store X.

As described above, the granting device 100 can promote the setting of the sales promotion ratio to the seller of the product by giving a predetermined incentive to the store for which the sales promotion ratio is set. The incentive given by the giving device 100 is not limited to the above, and may be various incentives. For example, the granting device 100 may grant the right to use a predetermined tool (function) to a store that satisfies the conditions for granting the incentive as an incentive. For example, the granting device 100 may provide a CRM (Customer Relationship Management) function to a store that satisfies the conditions for granting an incentive.

Further, for example, in the granting device 100, as an incentive, a store satisfying the conditions for granting the incentive may make a third party bear a part of the point granting to the user. For example, in the granting device 100, a store satisfying the conditions for granting an incentive bears a part of the point granting to the user to a third party such as a service provider who provides an electronic commerce service or an administrator who manages the granting device 10. You may let me. For example, the granting device 100 causes a service provider that provides an electronic commerce service when the store sells a product to the user bears a part of the point granting to the user by the store that satisfies the condition of granting the incentive. May be good. For example, the granting device 100 doubles the point granting ratio to the user, and causes the service provider who provides the electronic commerce service when the store sells the product to the user to bear the half, that is, the increased amount. You may. Further, for example, as an incentive, the granting device 100 is a service provider that provides an electronic commerce service or an administrator who manages the granting device 10 when a store satisfying the conditions for granting an incentive grants points to a user. The points added by a third party may be added to the above to give points to the user. For example, in the granting device 100, when a store satisfying the conditions for granting incentives grants 10 points to the user, the above-mentioned third party adds 5 points, and a total of 15 (= 10 + 5) points is given to the user. It may be given.

Further, for example, the granting device 100 may virtually add (increase) the sales promotion ratio set by the store as an incentive to the store that satisfies the condition for granting the incentive. The details of this point will be described later. In addition, the conditions for granting each of the above-mentioned incentives to the store may be different. For example, the granting device 100 may change the conditions for granting incentives based on the difference in usefulness (value) between incentives. For example, the granting device 100 may loosen the conditions for giving incentives for preferential display such as product information to the conditions for giving incentives for providing information.

For example, the granting device 100 may give an incentive to give priority display to the store for each product to which the sales promotion ratio is associated with respect to the condition for giving the incentive for priority display such as product information. Further, for example, the granting device 100 may be subject to the condition that the sales promotion ratio is set to 50% or more of the products sold by the store as the condition for giving the incentive for providing information. Further, for example, in the granting device 100, the condition regarding the granting of the incentive to virtually add the sales promotion ratio set by the store may be a condition that the sales promotion ratio is set for all the products sold by the store. In this way, the granting device 100 may set granting conditions according to the content of each incentive based on the difference in usefulness (value) between the incentives.

Further, the granting device 100 may allow the setting of the sales promotion ratio only to the stores satisfying the predetermined conditions. For example, the granting device 100 may allow the setting of the sales promotion ratio only to the store where the total sales amount of the product through the shop site A is, for example, a predetermined threshold value or more. Further, the granting device 100 may allow the store to set the sales promotion ratio only for the product group satisfying a predetermined condition. Further, for example, when the granting device 100 associates the sales promotion ratio with all the products sold by one store, the granting device 100 may allow the setting of the sales promotion ratio. Further, for example, the granting device 100 may allow the setting of the sales promotion ratio when the sales promotion ratio is associated with a product group having a predetermined ratio or more in all the products sold by one store. Further, for example, the granting device 100 may allow the setting of the sales promotion ratio when the sales promotion ratio is associated with a product group in which the ratio of all the products sold by one store to the sales is a predetermined ratio or more. In this way, the granting device 100 may set the sales promotion ratio based on various conditions and the like.

Further, for example, the granting device 100 may grant an incentive to a certain store when the total sales amount of the product for which the sales promotion ratio is set is equal to or more than a predetermined threshold value. Further, for example, the granting device 100 may grant an incentive to a store in which a sales promotion ratio is set for a product group satisfying a predetermined condition. For example, the granting device 100 may grant an incentive to one store when the sales promotion ratio is associated with all the products sold by one store. Further, for example, the granting device 100 may give an incentive to one store when the sales promotion ratio is associated with a product group having a predetermined ratio or more in all the products sold by one store. Further, for example, when the granting device 100 associates the sales promotion ratio with a product group in which the ratio of all the products sold by one store to the sales is equal to or more than a predetermined ratio, the granting device 100 may give an incentive to one store. Good. In this way, the granting device 100 may determine whether or not to grant an incentive based on various conditions and the like.

[2. Configuration of granting device]
Next, the configuration of the granting device 100 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram showing a configuration example of the granting device 100 according to the embodiment. As shown in FIG. 2, the granting device 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The granting device 100 has an input unit (for example, a keyboard, a mouse, etc.) that receives various operations from the administrator of the granting device 100, and a display unit (for example, a liquid crystal display, etc.) for displaying various information. You may.

(Communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 110 is connected to the network by wire or wirelessly, and transmits / receives information to / from, for example, the terminal device 10 included in the grant system 1.

(Memory unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. As shown in FIG. 2, the storage unit 120 according to the embodiment includes a product information storage unit 121, an index information storage unit 122, an action history information storage unit 123, and a seller information storage unit 124.

(Product Information Storage Unit 121)
The product information storage unit 121 according to the embodiment stores various information related to the product. FIG. 3 is a diagram showing an example of a product information storage unit according to the embodiment. The product information storage unit 121 shown in FIG. 3 has a “store”, a “product ID”, a “product name”, a “price”, a “sales promotion ratio”, a “CTR (Click Through Ratio)”, and a “CVR (Conversion Rate)”. , Has items such as "stock quantity".

“Store” refers to a store that is the seller of the corresponding product. In addition, identification information for identifying a store which is a selling source such as a store ID may be stored in the "store". The "product ID" indicates identification information for identifying the product. The "product name" indicates a specific name of the product or the like. "Price" indicates the selling price of the corresponding product. "Sales promotion ratio" indicates the ratio of sales promotion costs to the selling price of a product. When "None" is shown in "Sales promotion ratio", it means that the sales promotion ratio is not set for the corresponding product.

“CTR” indicates the ratio at which distribution content (product information) related to the product is selected. “CVR” indicates an index leading to an action that leads to the profit of the seller who sells the product through the distributed content. For example, "CVR" indicates the ratio of the number of times that various conversions have been achieved to the number of times that the distributed content has been distributed. "Inventory quantity" indicates the inventory quantity of the corresponding product.

For example, in the example shown in FIG. 3, the store A indicates that it is a seller who sells a product (product GD1) or the like identified by the product ID “GD1”. Further, the product GD1 indicates that the product name is "wine A" and the price is "4500 (yen)". Further, the product GD1 indicates that the sales promotion ratio is "none", that is, the sales promotion ratio is not set. Further, the product GD1 indicates that the CTR is "2%", the CVR is "0.5%", and the inventory quantity is "100".

Further, for example, in the example shown in FIG. 3, the store X is a distributor that sells a product (product GD10) identified by the product ID "GD10", a product (product GD11) identified by the product ID "GD11", and the like. Indicates that. Further, the product GD10 indicates that the product is "Sake A" and the price is "15000 (yen)". Further, the product GD10 indicates that the sales promotion ratio is set to "5%". Further, the product GD11 is a product "wine X", and the price is "5000 (yen)". Further, the product GD11 indicates that the sales promotion ratio is set to "5%". In addition, different sales promotion ratios (for example, 5% and 10%) may be set for each product sold by the store X.

The product information storage unit 121 is not limited to the above, and may store various information depending on the purpose. For example, the product information storage unit 121 may store information regarding the date and time when the product information is added and the date and time when the product information is created. In addition, the product information storage unit 121 may store various product information such as a product image, gross profit, presence / absence of shipping fee, shipping fee, keyword used when searching for a product, product type, and the like.

(Index information storage unit 122)
The index information storage unit 122 according to the embodiment stores various information related to the index. FIG. 4 is a diagram showing an example of the index information storage unit according to the embodiment. The index information storage unit 122 shown in FIG. 4 has items such as "index ID", "index", and "corresponding product". In addition, "compatible products" include items such as "# 1", "# 2", "# 3", "# 4", "# 5", "# 6", "# 7", and "# 8". Have.

The "index ID" indicates identification information for identifying the index. "Index" indicates an index (index). "# 1", "# 2", "# 3", "# 4", "# 5", "# 6", "# 7", "# 8" in "Compatible products" correspond to the index. Indicates the product information to be used. In addition, "# 1" to "# 8" and the like may correspond to the order of the product information corresponding to the index. For example, "# 1" in the "corresponding product" may be the product information whose ranking is "1st" among the product information corresponding to the index. Further, "# 2" in the "corresponding product" may be the product information having the ranking "second place" among the product information corresponding to the index.

In the example of FIG. 4, the index "wine" identified by the index ID "IN11" has the corresponding product information of product GD1, product GD2, product GD55, product GD14, product GD200, product GD11, product GD9, or product GD7. Indicates that the product information is related to the above.

The index information storage unit 122 is not limited to the above, and various information may be stored depending on the purpose. For example, the index information storage unit 122 may store the number of products corresponding to each index. For example, the index information storage unit 122 may store information regarding the date and time when each index or each product information is added.

(Behavior history information storage unit 123)
The behavior history information storage unit 123 according to the embodiment stores various information related to the user's behavior. FIG. 5 is a diagram showing an example of the action history information storage unit according to the embodiment. For example, the action history information storage unit 123 stores various action information such as the user's action with respect to the content delivered to the terminal device 10 of each user. The action history information storage unit 123 shown in FIG. 5 includes items such as "user ID", "action ID", "date and time", "type", and "content".

The "user ID" indicates identification information for identifying a user. For example, the user identified by the user ID "U1" corresponds to the user U1 in FIGS. 8 and 9. Further, the "behavior ID" indicates information that identifies the user's behavior. The "date and time" indicates the date and time when the corresponding user action was performed. In the example of FIG. 5, the date and time are represented by abstract symbols such as the date and time dt10, but even if it is a specific date and time such as "September 6, 2016 17:28:54". Good. Further, "type" indicates information regarding the type of action of the corresponding user. In addition, "content" indicates the content targeted in the corresponding user's behavior.

For example, in the example shown in FIG. 5, it is shown that the user (user U1) identified by the user ID “U1” has performed an action identified by the action IDs “AC10” to the action ID “AC13” and the like. For example, in the example shown in FIG. 5, it is shown that the user U1 performed a search (action AC10) using the query "wine" at the date and time dt10. Further, for example, in the example shown in FIG. 5, it is shown that the user U1 has selected the product information GD7 regarding the wine V (action AC11) at the date and time dt11. Further, for example, in the example shown in FIG. 5, it is shown that the user U1 has selected the product information GD11 regarding the wine X (action AC12) at the date and time dt12. Further, for example, in the example shown in FIG. 5, it is shown that the user U1 has purchased wine X (behavior AC13) at the date and time dt13.

The action history information storage unit 123 is not limited to the above, and may store various information depending on the purpose. Further, although FIG. 5 shows a case where the action information is stored in the action history information storage unit 123 for each user ID, the action information is not limited to each user ID and may be stored, for example, in chronological order.

(Distributor Information Storage Unit 124)
The seller information storage unit 124 according to the embodiment stores various information about the store that is the seller. FIG. 6 is a diagram showing an example of the seller information storage unit according to the embodiment. For example, the seller information storage unit 124 stores information on products sold by the store and information on giving incentives to the store. The seller information storage unit 124 shown in FIG. 6 includes items such as “store”, “number of products”, “sales”, and “incentive”. The "number of products" includes items such as "whole (pieces)" and "option settings (%)". "Sales" includes items such as "overall (10,000 yen)" and "option setting (%)". The "incentive" includes items such as "grant", "information provision", "priority display", and "rate increase".

“Store” refers to the store from which the corresponding product is sold. In addition, identification information for identifying a store which is a selling source such as a store ID may be stored in the "store".

"Overall (pieces)" in "Number of products" indicates the number of all products sold by the store. For example, "total (pieces)" in "number of products" indicates the number of types of all products sold by the store. Further, for example, "option setting (%)" in "number of products" indicates the ratio of products to which the sales promotion ratio is associated with all the products sold by the store.

"Overall (10,000 yen)" in "Sales" indicates the sales of the store. Further, for example, "option setting (%)" in "sales" indicates the ratio of the sales of the product to which the sales promotion ratio is associated with the sales of the store.

"Grant" in "Incentive" indicates whether the store has been granted an incentive. In addition, "information provision" in "incentive" indicates whether the store is given an incentive for information provision. In addition, "priority display" in "incentive" indicates whether the store is given an incentive for priority display. In addition, "rate increase" in "incentive" indicates whether the store is given an incentive for the ratio increase.

For example, in the example shown in FIG. 6, the store A shows that 100 kinds of products are sold as a whole. Further, the store A indicates that, of the 100 types of products to be sold, the product for which the sales promotion ratio is set is "0 (%)", that is, 0 products. Further, for example, in the example shown in FIG. 6, the store A shows that the sales are 10 million yen. Further, the store A indicates that the sales of the product for which the sales promotion ratio is set is "0 (%)", that is, 0 yen out of the sales of 10 million yen. For example, in the example shown in FIG. 6, the store A indicates that the incentive is “none”.

For example, in the example shown in FIG. 6, the store V shows that 50 kinds of products are sold as a whole. In addition, the store A indicates that among the 50 types of products to be sold, the product for which the sales promotion ratio is set is "80 (%)", that is, the sales promotion ratio is set for the products of 40 types. Shown. Further, for example, in the example shown in FIG. 6, the store V shows that the sales are 5 million yen. Further, the store V indicates that the sales of the product for which the sales promotion ratio is set is "75 (%)", that is, 3.75 million yen, out of the sales of 5 million yen.

For example, in the example shown in FIG. 6, the store V indicates that the incentive grant is “yes”. Further, for example, in the example shown in FIG. 6, in the store V, the incentive for information provision is “yes”, the incentive for priority display is “yes”, and the incentive for increasing the ratio is “no”. ".

The seller information storage unit 124 is not limited to the above, and may store various information depending on the purpose.

(Control unit 130)
Returning to the description of FIG. 2, the control unit 130 is a controller, and is stored in a storage device inside the granting device 100 by, for example, a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). It is realized by executing various programs (corresponding to an example of a granting program) using the RAM as a work area. Further, the control unit 130 is a controller, and is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 2, the control unit 130 includes an acquisition unit 131, an addition unit 132, an extraction unit 133, a determination unit 134, and a provision unit 135, and functions and operations of information processing described below. To realize or execute.

(Acquisition unit 131)
For example, the acquisition unit 131 acquires various types of information. For example, the acquisition unit 131 acquires various information from the product information storage unit 121, the index information storage unit 122, and the action history information storage unit 123. Further, the acquisition unit 131 may acquire various information from an external information processing device.

For example, the acquisition unit 131 acquires information about a product associated with a sales promotion ratio indicating the ratio of the sales promotion cost to the product price. In the example of FIG. 1, the acquisition unit 131 acquires information indicating that the option is set for the product of the store X from the seller device 20 used by the manager M1 of the store X. For example, the acquisition unit 131 acquires information indicating that the sales promotion ratio “5%” is associated with all the products sold by the store X from the sales source device 20.

For example, the acquisition unit 131 acquires a query in the search from the terminal device 10. For example, the acquisition unit 131 acquires a query from the terminal device 10 used by the user U1. In the example of FIG. 8, the acquisition unit 131 acquires the query “wine” from the terminal device 10-1.

For example, the acquisition unit 131 provides information on the distributed content, which is the content related to the product to which the sales promotion ratio indicating the ratio of the sales promotion cost to the product price is associated, and is the content distributed to the terminal device 10 used by the user. get. For example, the acquisition unit 131 acquires information related to content distribution to the user from the action history information storage unit 123 and the like.

For example, the acquisition unit 131 acquires information on the distribution content related to one product among all the products sold by one seller and the sales promotion ratio is associated with each product. Further, for example, the acquisition unit 131 is a product group having a predetermined ratio or more in all the products sold by one seller, and the distribution content related to one product in the product group to which the sales promotion ratio is associated with each product. Get information about. Further, for example, the acquisition unit 131 is a product group in which the ratio of all the products sold by one seller to the sales is a predetermined ratio or more, and one of the product groups in which the sales promotion ratio is associated with each product. Get information about the distribution content about the product of.

Further, for example, the acquisition unit 131 acquires information indicating that the sales promotion ratio “5%” is set for the wine X sold by the store X. For example, the acquisition unit 131 acquires information indicating that the sales promotion ratio “5%” is associated with the wine X sold by the store X.

Further, for example, the acquisition unit 131 acquires the action information of the user U1. For example, the acquisition unit 131 acquires information indicating that the user U1 has performed a search using the query "wine". For example, the acquisition unit 131 acquires information indicating that the user U1 has selected the product information of wine V from the search results corresponding to the query “wine”. For example, the acquisition unit 131 acquires information indicating that the user U1 has selected the product information of wine X from the search results corresponding to the query “wine”. For example, the acquisition unit 131 acquires information indicating that the user U1 has purchased wine X. Further, for example, the acquisition unit 131 stores the acquired behavior information of the user U1 in the behavior history information storage unit 123.

(Granting unit 132)
The granting unit 132 grants various information to a predetermined target based on various information. For example, when the information about the product to which the sales promotion ratio acquired by the acquisition unit 131 satisfies the condition regarding the sales promotion ratio, the granting unit 132 gives a predetermined incentive to the seller of the product. Further, for example, the granting unit 132 gives a predetermined incentive to the seller of the product when the product to which the sales promotion ratio is associated satisfies the predetermined condition among all the products sold by the seller.

Further, for example, when the sales promotion ratio is associated with all the products sold by the seller, the granting unit 132 gives a predetermined incentive to the seller. For example, the granting unit 132 gives a predetermined incentive to the seller when the sales promotion ratio is associated with the products having a predetermined ratio or more among all the products sold by the seller. For example, the granting unit 132 gives a predetermined incentive to the seller when the sales promotion ratio is associated with the product in which the ratio of all the products sold by the seller to the sales is equal to or more than the predetermined percentage. For example, the granting unit 132 grants the seller the right to receive the predetermined information when the information about the product associated with the sales promotion ratio acquired by the acquiring unit 131 satisfies a predetermined condition.

Further, for example, when the information about the product associated with the sales promotion ratio acquired by the acquisition unit 131 satisfies a predetermined condition, the granting unit 132 provides a part of the profit provided by the seller to the user as a predetermined third party. Grant the right to bear the burden on the person. Further, for example, the granting unit 132 has the right of a predetermined third party to add the profit provided to the user when the information about the product associated with the sales promotion ratio acquired by the acquiring unit 131 satisfies a predetermined condition. Give. For example, when the information about the product associated with the sales promotion ratio acquired by the acquisition unit 131 satisfies a predetermined condition, the granting unit 132 ranks the products sold by the seller in the process of determining the content to be distributed. Grant the right to increase according to the sales promotion ratio. For example, when the information about the product associated with the sales promotion ratio acquired by the acquisition unit 131 satisfies a predetermined condition, the granting unit 132 determines the sales promotion ratio of the product sold by the seller to determine the content to be distributed. Grants the right to increase by a predetermined percentage.

In the example of FIG. 1, the granting unit 132 grants a predetermined incentive to the store X according to the sales promotion ratio being set for all the products sold by the store X. For example, as shown in the seller information storage unit 124-2, the granting unit 132 updates the store X with information indicating that the granting of the incentive is “yes”. Further, for example, the granting unit 132 gives a plurality of incentives to the store X because the store X sets the sales promotion ratio for all the products. For example, the granting unit 132 gives the store X an incentive for providing information. Further, for example, the granting unit 132 gives the store X an incentive for priority display. Further, for example, the granting unit 132 gives the store X an incentive for increasing the ratio.

(Extractor 133)
The extraction unit 133 extracts various information. For example, the extraction unit 133 extracts the search result corresponding to the query. For example, the extraction unit 133 extracts the search results corresponding to the query acquired by the acquisition unit 131. For example, the extraction unit 133 extracts the search result corresponding to the query transmitted from the terminal device 10.

In the example of FIG. 8, the extraction unit 133 extracts the product information corresponding to the query. For example, the extraction unit 133 extracts the product information corresponding to the query from the product information storage unit 121 based on the information stored in the index information storage unit 122 (see FIG. 4).

In the example of FIG. 8, the extraction unit 133 extracts the product information corresponding to the query “wine” from the product information storage unit 121 based on the index information storage unit 122 (see FIG. 4). For example, the extraction unit 133 tells the product information storage unit 121 that the product GD1 is the wine A sold by the store A, the product GD2 is the wine B sold by the store B, and the product GD7 is the wine V sold by the store V. The product GD11 or the like, which is the wine X sold by the store X, is extracted.

In the example of FIG. 8, the extraction unit 133 extracts the products to be displayed in the area AR 11 from the products with options corresponding to the query “wine”. For example, the extraction unit 133 extracts two products in order from the one with the highest set sales promotion ratio among the products with options corresponding to the query "wine". For example, the extraction unit 133 extracts the product GD7 to which the sales promotion ratio “7%” is associated, that is, the wine V sold by the store V as the first-ranked product to be displayed in the area AR11. Further, for example, the extraction unit 133 extracts the product GD11 to which the sales promotion ratio "5%" is associated, that is, the wine X sold by the store X as the second-ranked product displayed in the area AR11.

(Judgment unit 134)
The determination unit 134 determines various information. For example, the determination unit 134 determines whether or not to charge the seller of the product purchased by the user as an option. For example, when the user purchases a product related to one content in response to the process related to the display of the distributed content (product information) in the terminal device 10, the determination unit 134 is based on the sales promotion ratio to the seller of the product related to the one content. Determine whether to charge.

For example, if the user purchases a product related to one content within a predetermined period after the processing related to the display of the distributed content in the terminal device 10 is performed, the determination unit 134 charges the seller based on the sales promotion ratio. Is determined. For example, the determination unit 134 determines that when the user purchases a product related to one content after the distribution content displayed on the terminal device 10 is selected by the user, the seller is charged based on the sales promotion ratio.

Further, for example, the determination unit 134 determines that when the user purchases the product after performing a predetermined registration operation for the product related to one content, the seller is charged based on the sales promotion ratio. For example, the determination unit 134 adds one product to a favorite or a cart in a predetermined electronic commerce service within a predetermined period after the processing related to the display of the distribution content in the terminal device 10 is performed, and then the user. When purchases one item added to a favorite or cart, it is determined that the seller will be charged based on the sales promotion ratio. Further, for example, the determination unit 134 adds one product to a favorite or a cart within a predetermined period after the processing related to the display of the distribution content in the terminal device 10 is performed, but does not purchase the one product. In that case, it may be determined that the seller is charged the amount obtained by subtracting the predetermined amount from the normal sales promotion cost (promotion ratio cost). Further, for example, the determination unit 134 adds one product to a favorite or a cart within a predetermined period after the processing related to the display of the distribution content in the terminal device 10 is performed, but does not purchase the one product. In this case, it may be determined that the seller is charged the amount obtained by multiplying the normal sales promotion cost by a predetermined value of 0 or more and less than 1.

Further, for example, when the user purchases a product related to the distributed content as a product related to one content, the determination unit 134 determines whether or not to charge the seller of the product related to the distributed content based on the sales promotion ratio. For example, when the user purchases another product sold by the seller of the product related to the distributed content as a product related to one content, the determination unit 134 determines whether or not to charge the seller based on the sales promotion ratio.

Further, for example, when the sales promotion ratio of the product related to the distributed content and the sales promotion ratio of the other product are different, the determination unit 134 determines the sales promotion ratio of the product related to the distributed content and the sales promotion of the other product based on a predetermined condition. It is determined which sales promotion ratio, which is the ratio, is used to charge the seller.

For example, when the sales promotion ratio of the product related to the distributed content and the sales promotion ratio of the other product are different, the determination unit 134 has a larger value among the sales promotion ratio of the product related to the distributed content and the sales promotion ratio of the other product. It is determined that the seller will be charged using the ratio. Further, for example, when the sales promotion ratio of the product related to the distributed content and the sales promotion ratio of the other product are different from each other, the determination unit 134 sets a value among the sales promotion ratio of the product related to the distributed content and the sales promotion ratio of the other product. It is determined that the seller will be charged using a small sales promotion ratio. Further, for example, when the sales promotion ratio of the product related to the distributed content and the sales promotion ratio of the other product are different, the determination unit 134 calculates based on the sales promotion ratio of the product related to the distributed content and the sales promotion ratio of the other product. It is determined that the seller will be charged using other sales promotion ratios.

In the example of FIG. 8, the determination unit 134 makes a charge determination for the wine X purchased by the user U1. Further, for example, the determination unit 134 determines whether or not to charge the store X that sells the wine X as an option for the purchase of the wine X by the user U1. Further, for example, the determination unit 134 selects the product GD11 displayed on the terminal device 10-2, and the determination unit 134 selects the wine X based on the action information indicating that the wine X sold by the store X has been purchased. It is determined that the option charge is performed for the store X to be sold.

For example, the determination unit 134 is a store that sells a product related to one content based on a predetermined condition when the user purchases a product related to the one content after the processing related to the display of the distributed content in the terminal device 10 is performed. Determine whether to charge based on the sales promotion ratio. For example, if the user purchases a product related to one content within a predetermined period after the processing related to the display of the distributed content in the terminal device 10 is performed, the determination unit 134 charges the store based on the sales promotion ratio. judge. Further, for example, the determination unit 134 determines that when the user purchases a product related to one content after the distribution content displayed on the terminal device 10 is selected by the user, the store is charged based on the sales promotion ratio. ..

Further, for example, the determination unit 134 sets the sales promotion cost by multiplying the sales promotion ratio by the price of the product, the selection rate of the content related to the product (CTR), and the ratio leading to the action that leads to the profit of the seller of the product (CVR). The content (product information) to be provided to the user may be determined (determined) according to the priority based on. For example, the determination unit 134 may determine the value of the content based on the sales promotion cost. For example, the determination unit 134 may calculate an index value indicating the value of the content based on the sales promotion cost. For example, the determination unit 134 may calculate eCPM (effective cost per mill) as an index value indicating the value of the content. For example, the determination unit 134 calculates the eCPM based on the sales promotion cost and the content selection rate. For example, the determination unit 134 calculates the eCPM by multiplying the sales promotion cost and the CTR of the content related to the product. For example, the determination unit 134 calculates the eCPM based on the sales promotion cost and the ratio of actions leading to the profit of the seller who sells the product. For example, the determination unit 134 calculates the eCPM by multiplying the sales promotion cost and the CVR. For example, the determination unit 134 calculates the eCPM based on the sales promotion cost and the area of the display frame on any content on which the content related to the product is displayed. For example, the determination unit 134 calculates the eCPM per unit area by dividing the sales promotion cost by the area of the display frame.

(Providing section 135)
The providing unit 135 provides various information to an external information processing device. For example, the providing unit 135 provides the content (product information) extracted by the extracting unit 133 to the terminal device 10. For example, the providing unit 135 provides a search result based on the ranking determined by the extracting unit 133 to an external information processing device. For example, the providing unit 135 provides the search result based on the ranking determined by the extracting unit 133 to the terminal device 10 which is the source of the query.

For example, the providing unit 135 provides ranking information to the terminal device 10 used by the user U1. For example, the providing unit 135 provides the terminal device 10 with a search result based on the ranking determined by the extracting unit 133. In the example of FIG. 8, the providing unit 135 provides the ranking information RK11 to the terminal device 10-1.

For example, the provider 135 provides a billing service. In the example of FIG. 8, the providing unit 135 charges the store X for options. For example, the providing unit 135 charges the store X with "250 (yen)" obtained by multiplying the price "5000 (yen)" of wine X by the sales promotion ratio "5 (%)". For example, the providing unit 135 transmits information indicating that the option charge “250 (yen)” is to be performed for the purchase of wine X by the user U1 to the sales source device 20 used by the manager M1 of the store X. In addition, the providing unit 135 provides billing information to the selling source device 20. In the example of FIG. 8, the providing unit 135 provides the selling source device 20 with information indicating the billing amount 250 (yen).

[3. Flow of grant processing]
Here, the procedure of the granting process by the granting device 100 according to the embodiment will be described with reference to FIG. 7. FIG. 7 is a flowchart showing an example of the granting process according to the embodiment.

As shown in FIG. 7, the granting device 100 acquires information on a product set as an option target among the products sold by one store (step S101). In FIG. 1, the granting device 100 acquires information indicating that the sales promotion ratio “5%” is associated with all the products sold by the store X from the selling source device 20.

Further, the granting device 100 determines whether or not the condition for granting the incentive is satisfied (step S102). When the condition for granting the incentive is satisfied (step S102: Yes), the granting device 100 grants the incentive to one store (step S103). In FIG. 1, the granting device 100 gives a predetermined incentive to the store X, assuming that a predetermined condition is satisfied because the sales promotion ratio is set for all the products sold by the store X. For example, the granting device 100 gives the store X an incentive for providing information. Further, for example, the granting device 100 gives the store X an incentive for priority display. Further, for example, the granting device 100 gives the store X an incentive for increasing the ratio.

On the other hand, if the condition for granting the incentive is not satisfied (step S102: No), the granting device 100 ends the process.

[4. Billing based on sales promotion ratio]
An example of billing based on the sales promotion ratio in the grant processing according to the embodiment will be described with reference to FIG. FIG. 8 is a diagram showing an example of the granting process according to the embodiment. In FIG. 8, when the product is purchased by the user, the granting device 100 charges the store, which is the seller of the product, based on the sales promotion ratio indicating the ratio of the sales promotion cost to the product price associated with the product. The case of determining whether or not to perform is shown. In the following, a product associated with a sales promotion ratio may be described as a product with an option, and a charge based on the sales promotion ratio may be described as an option charge.

The example of FIG. 8 shows the processing after the incentive is given to the store X in FIG. For example, the example of FIG. 8 shows the processing after step S13 of FIG. Further, in the example of FIG. 8, among the incentives given to the store X in FIG. 1, only the priority display is shown. For example, in the example of FIG. 8, the case where the store X does not exercise the right to increase the sales promotion ratio of the product sold by itself as an incentive by a predetermined ratio in the process of determining the content to be distributed. Shown. The granting device 100 may transmit information confirming whether or not to exercise each incentive to the seller device 20 of the store X, and confirm whether or not the store X exercises the right for each incentive. Further, the process of giving the incentive including the increase in the ratio will be described in detail in FIG.

Further, in FIG. 8, the granting device 100 provides information (hereinafter, also referred to as “product information”) regarding a product or service (hereinafter, also referred to as “product”) corresponding to a query (search query) input by the user. Indicates the case of providing. In the example of FIG. 8, product information related to the product is shown as an example of the content, but the content is not limited to the product information and may be any content as long as it is related to the product.

As shown in FIG. 8, the terminal device 10 is an information processing device used by the user. The terminal device 10 is realized by, for example, a smartphone, a tablet type terminal, a notebook type PC, a desktop PC, a mobile phone, a PDA, or the like. In the example shown in FIG. 8, the case where the terminal device 10 is a smartphone used by the user is shown. In the following, the terminal device 10 may be referred to as a user. That is, in the following, the user can be read as the terminal device 10. Specifically, FIG. 8 shows a case where the terminal device 10 is a smartphone used by a user identified by the user ID “U1” (hereinafter, may be referred to as “user U1”).

Further, in the example shown in FIG. 8, the terminal device 10 will be described as the terminal devices 10-1 and 10-2 according to the display on the screen of the terminal device 10. The terminal devices 10-1 and 10-2 are the same terminal devices 10. Further, in the following, when the terminal devices 10-1 and 10-2 will be described without particular distinction, they will be referred to as the terminal device 10.

When the user purchases a product related to one content, the granting device 100 determines whether or not to charge the seller of the product related to the one content based on the sales promotion ratio in response to the process related to the display of the distributed content on the terminal device 10. judge.

In addition, the granting device 100 provides a search service that provides the terminal device 10 with a search result for a query acquired from the terminal device 10. In the example of FIG. 8, the granting device 100 provides the ranking information in which the product information is arranged to the terminal device 10 which is the transmission source of the query. Further, in the example shown in FIG. 8, it is assumed that the granting device 100 provides an electronic commerce service.

Note that FIG. 8 shows a case where the granting device 100 provides a search service or an electronic commerce service, but when an external information processing device provides a search service or an electronic commerce service, the granting device 100 provides the search service or the electronic commerce service. You do not have to provide the service. In this case, whether or not the granting device 100 acquires the user's behavior information from an external information processing device or the like that provides a search service or an electronic commerce service, and charges the store for options based on the acquired behavior information. May only be determined.

First, the granting device 100 acquires a query from the terminal device 10-1 used by the user U1 (step S21). In the example of FIG. 8, the granting device 100 acquires the query “wine” from the terminal device 10-1. In the example shown in FIG. 8, the user U1 inputs the query "wine" into the search window in the page W11 of the shop site A regarding the electronic commerce service provided by the granting device 100 displayed on the screen of the terminal device 10-1. , Press the search button. Then, the terminal device 10-1 transmits the query "wine" to the granting device 100.

The granting device 100 that has acquired the query "wine" from the terminal device 10 extracts the product information corresponding to the query. In the example of FIG. 8, the granting device 100 extracts the product information corresponding to the query from the product information storage unit 121 based on the information stored in the index information storage unit 122 (see FIG. 4).

In FIG. 8, for simplification of explanation, “# 1” to “# 8” and the like shown in the index information storage unit 122 in FIG. 4 correspond to the order of product information corresponding to the index. To do. That is, in the example of FIG. 8, as shown in the index information storage unit 122 in FIG. 4, among the products corresponding to the query “wine”, the product GD1 is ranked first and the product GD1 is ranked second. It is assumed that the product is GD2 and the third place in the ranking is the product GD55. Further, it is assumed that the product GD11, which is the wine X sold by the store X, is ranked 6th. The ranking of the corresponding products corresponding to each index may be determined by a predetermined ranking determination logic when the query is acquired.

In the example of FIG. 8, the granting device 100 extracts the product information corresponding to the query “wine” from the product information storage unit 121 based on the index information storage unit 122 (see FIG. 4). Specifically, the granting device 100 is a product GD1 which is a wine A sold by the store A, a product GD2 which is a wine B sold by the store B, and a wine V sold by the store V from the product information storage unit 121. Product GD7, product GD11, which is wine X sold by store X, and the like are extracted.

After that, the granting device 100 provides the terminal device 10 with a list of corresponding products including the extracted product information (step S22). In the example of FIG. 8, the granting device 100 provides the ranking information RK11 to the terminal device 10-1.

Here, the granting device 100 provides the terminal device 10-1 with ranking information RK11 in which the product for which the sales promotion ratio is set is preferentially displayed. In the example of FIG. 8, the granting device 100 provides an area AR 11 in which the product (product with option) for which the sales promotion ratio is set is preferentially displayed in the list page W12 provided to the terminal device 10. As a result, the granting device 100 preferentially displays the optional product on the terminal device 10.

In the example of FIG. 8, the case where the granting device 100 sets the area AR11 in which two product information is displayed is shown. Then, the granting device 100 extracts the product to be displayed in the area AR 11 from the products with options corresponding to the query “wine”. For example, the granting device 100 extracts two products in order from the one with the highest set sales promotion ratio among the products with options corresponding to the query "wine". In the example of FIG. 8, the granting device 100 extracts the product GD7 to which the sales promotion ratio “7%” is associated, that is, the wine V sold by the store V as the first-ranked product displayed in the area AR11. Further, in the example of FIG. 8, the granting device 100 extracts the product GD11 to which the sales promotion ratio “5%” is associated, that is, the wine X sold by the store X as the second-ranked product displayed in the area AR11.

The granting device 100 is not limited to the order from the highest sales promotion ratio, and various information may be appropriately used to extract products to be displayed in the area AR 11. For example, the granting device 100 may extract two products in order from the one with the highest sales promotion cost obtained by multiplying the price of each product by the sales promotion ratio.

Further, in the example of FIG. 8, the granting device 100 provides a region AR12 for displaying products (non-option products) for which a sales promotion ratio is not set, below the region AR11 on the list page W12 provided to the terminal device 10. In addition, the granting device 100 provides the region AR12 with ranking information RK11 such that products corresponding to the query "wine" are displayed in order from the first ranking. For example, the granting device 100 provides the region AR12 with ranking information RK11 such that the product GD1 having the first ranking, the product GD2 having the second ranking, and the product GD55 having the third ranking are displayed. The product displayed in the area AR12 may not include the product GD7 and the product GD11 displayed in the area AR11.

The terminal device 10 provided with the ranking information RK11 from the granting device 100 displays the ranking information RK11 (step S23). In the example of FIG. 8, the display is transitioned from the terminal device 10-1 to the terminal device 10-2.

On the screen of the terminal device 10-2, a list page W12 for displaying a list of search results is displayed. Specifically, on the screen of the terminal device 10-2, a list page W12 displaying search results corresponding to the query "wine" is displayed.

In the example of FIG. 8, on the screen of the terminal device 10-2, in the area AR11 in the list page W12, among the optional products corresponding to the query “wine”, the wine V which is the product GD7 ranked first is The product information is displayed at the top, followed by the product information of wine X, which is the second-ranked product GD11, and is displayed side by side. Further, in the example of FIG. 8, on the screen of the terminal device 10-2, in the area AR12 in the list page W12, among the products corresponding to the query “wine”, the product GD1 which is the first-ranked product GD1 of wine A. The product information is displayed side by side in order from the product information. As described above, in the example of FIG. 8, when the list page W12 as a whole is viewed, the product GD7 is ranked first, the product GD11 is ranked second, the product GD1 is ranked third, and the product GD2 is ranked fourth. Is displayed. As described above, in the example of FIG. 8, the ranking of the products of the store to which the incentive is given rises and is displayed preferentially. The priority display is not limited to the above, and may be various displays.

After that, the user U1 purchases the wine X sold by the store X based on the list page W12 displayed on the terminal device 10-2 (step S24). In the example of FIG. 8, the user U1 selects the product GD11 displayed on the terminal device 10-2, displays the page of the store X, and performs a predetermined operation on the page of the store X, so that the store X sells the product. Suppose you purchase wine X. That is, in the example of FIG. 8, the user U1 purchases the product GD11, wine X, by a series of operations via the list page W12 displayed for the input query. For example, the terminal device 10-2 transmits information indicating the intention of the user U1 to purchase wine X to the giving device 100 in response to the operation of the user U1.

The granting device 100, which has acquired information indicating the intention of the user U1 to purchase wine X from the terminal device 10-2, performs the purchase process of wine X (step S25). For example, the granting device 100 performs a payment process for wine X using the account information of the user U1 or the like, or performs a procedure for delivering the wine X to an address designated by the user U1.

Then, the granting device 100 makes a charge determination for the wine X purchased by the user U1 (step S26). In the example of FIG. 8, the granting device 100 determines whether or not to charge the store X for selling the wine X as an option for the purchase of the wine X by the user U1. For example, the granting device 100 sells wine X based on behavioral information or the like indicating that the user U1 selects the product GD11 displayed on the terminal device 10-2 and has purchased the wine X sold by the store X. It is determined that the option charge is performed for the store X.

Then, the granting device 100 charges the store X for options (step S27). In the example of FIG. 8, the granting device 100 charges the store X with “250 (yen)” obtained by multiplying the price “5000 (yen)” of wine X by the sales promotion ratio “5 (%)”. For example, the granting device 100 transmits information indicating that the option charge “250 (yen)” is performed for the purchase of wine X by the user U1 to the seller device 20 used by the manager M1 of the store X. In this way, the granting device 100 can appropriately determine whether to charge the seller of the product.

[5. Ranking based on percentage increase]
FIG. 9 describes an example of determining the ranking when the ratio is increased. FIG. 9 is a diagram showing an example of the granting process according to the embodiment. 9 is the same as FIG. 8 except that the ratio is increased. Therefore, the same points as in FIG. 8 will be omitted as appropriate. For example, the example of FIG. 9 shows a case where the store X exercises the right to increase the sales promotion ratio of the product sold by itself as an incentive by a predetermined ratio in the process of determining the content to be distributed.

First, the granting device 100 acquires a query from the terminal device 10-1 used by the user U1 (step S31). In the example of FIG. 9, the granting device 100 acquires the query "wine" from the terminal device 10-1. In the example shown in FIG. 9, the user U1 inputs the query "wine" into the search window in the page W11 of the shop site A regarding the electronic commerce service provided by the granting device 100 displayed on the screen of the terminal device 10-1. , Press the search button. Then, the terminal device 10-1 transmits the query "wine" to the granting device 100.

The granting device 100 that has acquired the query "wine" from the terminal device 10 extracts the product information corresponding to the query. In the example of FIG. 9, the granting device 100 extracts the product information corresponding to the query from the product information storage unit 121 based on the information stored in the index information storage unit 122 (see FIG. 4).

In the example of FIG. 9, the granting device 100 extracts the product information corresponding to the query “wine” from the product information storage unit 121 based on the index information storage unit 122 (see FIG. 4). Specifically, the granting device 100 is a product GD1 which is a wine A sold by the store A, a product GD2 which is a wine B sold by the store B, and a wine V sold by the store V from the product information storage unit 121. Product GD7, product GD11, which is wine X sold by store X, and the like are extracted.

Here, the granting device 100 determines the ranking of the product GD11, which is the wine X sold by the store X, in a state where the sales promotion ratio is increased. In the example of FIG. 9, the granting device 100 determines the ranking by increasing the sales promotion ratio “5%” of the product GD11 of the store X to “7.5%”.

Then, the granting device 100 provides the terminal device 10 with a list of corresponding products including the extracted product information (step S33). In the example of FIG. 9, the granting device 100 provides the ranking information RK12 to the terminal device 10-1.

Here, the granting device 100 provides the terminal device 10-1 with ranking information RK12 in which the product for which the sales promotion ratio is set is preferentially displayed. In the example of FIG. 9, the granting device 100 provides an area AR 11 in which the product (product with option) for which the sales promotion ratio is set is preferentially displayed in the list page W12 provided to the terminal device 10. As a result, the granting device 100 preferentially displays the optional product on the terminal device 10.

In the example of FIG. 9, the case where the granting device 100 sets the area AR11 in which two product information is displayed is shown. Then, the granting device 100 extracts the product to be displayed in the area AR 11 from the products with options corresponding to the query “wine”. For example, the granting device 100 extracts two products in order from the one with the highest set sales promotion ratio among the products with options corresponding to the query "wine".

As described above, in the example of FIG. 9, the granting device 100 determines the ranking by increasing the sales promotion ratio “5%” of the product GD11 of the store X to “7.5%”. Therefore, in the example of FIG. 9, the granting device 100 displays the product GD11 associated with the sales promotion ratio “7.5%” increased by the incentive to increase the ratio, that is, the wine X sold by the store X in the area AR11. Extract as the number one product to do. Further, in the example of FIG. 9, the granting device 100 extracts the product GD7 to which the sales promotion ratio “7%” is associated, that is, the wine V sold by the store V as the second-ranked product displayed in the area AR11.

Further, in the example of FIG. 9, the granting device 100 provides an area AR12 for displaying a product (no option product) for which a sales promotion ratio is not set, below the area AR11 on the list page W12 provided to the terminal device 10. In addition, the granting device 100 provides the region AR12 with ranking information RK12 such that products corresponding to the query "wine" are displayed in order from the first ranking. For example, the granting device 100 provides the region AR12 with ranking information RK12 such that the product GD1 having the first ranking, the product GD2 having the second ranking, and the product GD55 having the third ranking are displayed. The product displayed in the area AR12 may not include the product GD7 and the product GD11 displayed in the area AR11.

The terminal device 10 provided with the ranking information RK12 from the granting device 100 displays the ranking information RK12 (step S34). In the example of FIG. 9, the display is transitioned from the terminal device 10-1 to the terminal device 10-2.

On the screen of the terminal device 10-2, a list page W12 for displaying a list of search results is displayed. Specifically, on the screen of the terminal device 10-2, a list page W12 displaying search results corresponding to the query "wine" is displayed.

In the example of FIG. 9, on the screen of the terminal device 10-2, in the area AR11 in the list page W12, among the optional products corresponding to the query “wine”, the wine X which is the product GD11 ranked first is The product information is displayed at the top, followed by the product information of wine V, which is the product GD7 ranked second, side by side. As described above, in the example of FIG. 9, the product GD11 of the store X is displayed higher than the case of FIG. 8 due to the incentive to increase the ratio.

Further, in the example of FIG. 9, on the screen of the terminal device 10-2, in the area AR12 in the list page W12, among the products corresponding to the query “wine”, the product GD1 which is the first-ranked product GD1 of wine A The product information is displayed side by side in order from the product information.

After that, the user U1 purchases the wine X sold by the store X based on the list page W12 displayed on the terminal device 10-2 (step S35). In the example of FIG. 9, the user U1 selects the product GD11 displayed on the terminal device 10-2, displays the page of the store X, and performs a predetermined operation on the page of the store X, so that the store X sells the product. Suppose you purchase wine X. That is, in the example of FIG. 9, the user U1 purchases the product GD11, wine X, by a series of operations via the list page W12 displayed for the input query. For example, the terminal device 10-2 transmits information indicating the intention of the user U1 to purchase wine X to the giving device 100 in response to the operation of the user U1.

The granting device 100, which has acquired information indicating the intention of the user U1 to purchase wine X from the terminal device 10-2, performs the purchase process of wine X (step S36). For example, the granting device 100 performs a payment process for wine X using the account information of the user U1 or the like, or performs a procedure for delivering the wine X to an address designated by the user U1.

Then, the granting device 100 makes a charge determination for the wine X purchased by the user U1 (step S37). In the example of FIG. 9, the granting device 100 determines whether or not to charge the store X for selling the wine X as an option for the purchase of the wine X by the user U1. For example, the granting device 100 sells wine X based on behavioral information or the like indicating that the user U1 selects the product GD11 displayed on the terminal device 10-2 and has purchased the wine X sold by the store X. It is determined that the option charge is performed for the store X.

Then, the granting device 100 charges the store X as an option (step S38). Here, in the example of FIG. 9, the granting device 100 is not based on the “7.5%” used when determining the ranking, but on the store X based on the normal sales promotion ratio “5 (%)”. Charge. For example, the granting device 100 charges the store X with "250 (yen)" obtained by multiplying the price "5000 (yen)" of wine X by the sales promotion ratio "5 (%)". For example, the granting device 100 transmits information indicating that the option charge “250 (yen)” is performed for the purchase of wine X by the user U1 to the seller device 20 used by the manager M1 of the store X. In this way, the granting device 100 can appropriately determine whether to charge the seller of the product by increasing the sales promotion ratio when determining the ranking and using the normal sales promotion ratio when charging.

[6. effect〕
As described above, the granting device 100 according to the embodiment has an acquisition unit 131 and a granting unit 132. The acquisition unit 131 acquires information about the product associated with the sales promotion ratio indicating the ratio of the sales promotion cost to the product price. When the information about the product associated with the sales promotion ratio acquired by the acquisition unit 131 satisfies the condition regarding the sales promotion ratio, the granting unit 132 gives a predetermined incentive to the seller of the product.

As a result, the granting device 100 according to the embodiment gives a predetermined incentive to the seller of the product when the information about the product to which the sales promotion ratio is associated satisfies the condition related to the sales promotion ratio, thereby giving the seller of the product a predetermined incentive. On the other hand, it is possible to promote the setting of the sales promotion ratio.

Further, in the granting device 100 according to the embodiment, the granting unit 132 gives a predetermined incentive to the seller of the product when the product to which the sales promotion ratio is associated satisfies the predetermined condition among all the products sold by the seller. Is given.

As a result, the granting device 100 according to the embodiment gives a predetermined incentive to the seller of the product when the product to which the sales promotion ratio is associated satisfies the predetermined condition among all the products sold by the seller. Therefore, it is possible to promote the setting of the sales promotion ratio to the seller of the product.

Further, in the granting device 100 according to the embodiment, the granting unit 132 gives a predetermined incentive to the seller when the sales promotion ratio is associated with all the products sold by the seller.

As a result, when the sales promotion ratio is associated with all the products sold by the seller, the granting device 100 according to the embodiment gives a predetermined incentive to the seller to promote the product to the seller. It is possible to promote the setting of the ratio.

Further, in the granting device 100 according to the embodiment, the granting unit 132 grants a predetermined incentive to the seller when the sales promotion ratio is associated with a product having a predetermined ratio or more among all the products sold by the seller. To do.

As a result, the granting device 100 according to the embodiment gives a predetermined incentive to the seller when the sales promotion ratio is associated with the products having a predetermined ratio or more among all the products sold by the seller. It is possible to promote the setting of the sales promotion ratio to the seller of the product.

Further, in the granting device 100 according to the embodiment, when the sales promotion ratio is associated with a product in which the ratio of all the products sold by the seller to the sales is equal to or more than a predetermined ratio, the granting unit 132 is predetermined to the seller. Give incentives.

As a result, the granting device 100 according to the embodiment gives a predetermined incentive to the seller when the sales promotion ratio is associated with the product in which the ratio of all the products sold by the seller to the sales is equal to or more than the predetermined percentage. As a result, it is possible to promote the setting of the sales promotion ratio to the seller of the product.

Further, in the granting device 100 according to the embodiment, the granting unit 132 receives a predetermined information from the seller when the information regarding the product associated with the sales promotion ratio acquired by the acquisition unit 131 satisfies a predetermined condition. Grant the right.

As a result, the granting device 100 according to the embodiment grants the seller the right to receive the predetermined information when the information about the product to which the sales promotion ratio is associated satisfies the predetermined condition. It is possible to promote the setting of the sales promotion ratio.

Further, in the granting device 100 according to the embodiment, the granting unit 132 obtains the profit provided by the seller to the user when the information about the product associated with the sales promotion ratio acquired by the acquiring unit 131 satisfies a predetermined condition. Grant the right to have a designated third party bear a part.

As a result, the granting device 100 according to the embodiment causes a predetermined third party to bear a part of the profit provided by the seller to the user when the information about the product to which the sales promotion ratio is associated satisfies the predetermined condition. By granting the right, it is possible to promote the setting of the sales promotion ratio to the seller of the product.

Further, in the granting device 100 according to the embodiment, the granting unit 132 provides a profit to be provided to the user when the information about the product associated with the sales promotion ratio acquired by the acquiring unit 131 satisfies a predetermined condition. Grant the right to add by the three parties.

As a result, the granting device 100 according to the embodiment grants the right of a predetermined third party to add the profit provided to the user when the information about the product to which the sales promotion ratio is associated satisfies the predetermined condition. , It is possible to promote the setting of the sales promotion ratio to the seller of the product.

Further, in the granting device 100 according to the embodiment, the granting unit 132 determines the content to be distributed when the information about the product associated with the sales promotion ratio acquired by the acquiring unit 131 satisfies a predetermined condition. Grants the right to raise the ranking of products sold by sellers according to the promotion ratio.

As a result, the granting device 100 according to the embodiment sets the ranking of the products sold by the seller as the sales promotion ratio in the process of determining the content to be distributed when the information about the product associated with the sales promotion ratio satisfies a predetermined condition. By granting the right to increase according to the above, it is possible to promote the setting of the sales promotion ratio to the seller of the product.

Further, in the granting device 100 according to the embodiment, when the information about the product associated with the sales promotion ratio acquired by the acquisition unit 131 satisfies a predetermined condition, the granting unit 132 satisfies the sales promotion ratio of the product sold by the seller. Is granted the right to increase by a predetermined rate in the process of determining the content to be delivered.

As a result, when the information about the product to which the sales promotion ratio is associated satisfies the predetermined condition, the granting device 100 according to the embodiment determines the sales promotion ratio of the product sold by the seller in the process of determining the content to be distributed. By granting the right to increase a predetermined ratio, it is possible to promote the setting of the sales promotion ratio to the seller of the product.

[7. Hardware configuration]
The granting device 100 according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 10 is a hardware configuration diagram showing an example of a computer that realizes the function of the granting device. The computer 1000 includes a CPU 1100, a RAM 1200, a ROM (Read Only Memory) 1300, an HDD (Hard Disk Drive) 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F). ) Has 1700.

The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started, a program that depends on the hardware of the computer 1000, and the like.

The HDD 1400 stores a program executed by the CPU 1100, data used by such a program, and the like. The communication interface 1500 receives data from another device via the network N and sends it to the CPU 1100, and provides the data generated by the CPU 1100 to the other device via the network N.

The CPU 1100 controls an output device such as a display or a printer, and an input device such as a keyboard or a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

For example, when the computer 1000 functions as the granting device 100 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 130 by executing the program loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800, but as another example, these programs may be acquired from another device via the network N.

The embodiments of the present application have been described in detail with reference to the drawings, but these are examples, and various modifications and improvements are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure line of the invention. It is possible to carry out the present invention in other forms described above.

[8. Others]
Further, among the processes described in the above-described embodiment, all or a part of the processes described as being automatically performed can be manually performed, or the processes described as being manually performed can be performed. All or part of it can be done automatically by a known method. In addition, the processing procedure, specific name, and information including various data and parameters shown in the above document and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of the device is functionally or physically distributed / physically in arbitrary units according to various loads and usage conditions. It can be integrated and configured.

In addition, the processes described in the above-described embodiments can be appropriately combined as long as the processing contents do not contradict each other.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition means or an acquisition circuit.

1 Granting system 100 Granting device 121 Product information storage unit 122 Index information storage unit 123 Action history information storage unit 124 Seller information storage unit 130 Control unit 131 Acquisition unit 132 Granting unit 133 Extraction unit 134 Judgment unit 135 Providing unit 10 Terminal device N network

Claims (12)

An acquisition unit that acquires information about a product associated with a sales promotion ratio that indicates the ratio of sales promotion costs to a product price from a product information storage unit that stores information about the product, and an acquisition unit.
Based on the information indicating the correspondence between the information identifying the product and the sales promotion ratio included in the information about the product acquired by the acquisition unit, the sales promotion ratio among all the products sold by one seller is When it is determined that the total sales amount of the associated product is equal to or greater than a predetermined threshold value, an incentive is given to the one seller stored in the storage unit in order to give a predetermined incentive to the one seller. The granting department that updates information about
When an incentive for providing information is given to the one seller by the granting unit, the information is provided to the terminal device used by the one seller, so that the one seller is treated in an advantageous manner and the service is provided. Providing department and
A granting device characterized by being equipped with. The granting part
The granting device according to claim 1, wherein when a sales promotion ratio is associated with all the products sold by the one seller, a predetermined incentive is given to the one seller. The granting part
Claim 1 is characterized in that a predetermined incentive is given to the one seller when a sales promotion ratio is associated with a product having a predetermined ratio or more among all the products sold by the one seller. The described granting device. The granting part
A claim characterized in that a predetermined incentive is given to the one seller when a sales promotion ratio is associated with a product in which the ratio of all the products sold by the one seller to the sales is equal to or more than a predetermined percentage. Item 1. The granting device according to item 1. The granting part
Claims 1 to 4, wherein the information regarding the granting of an incentive to the one seller stored in the storage unit is updated in order to give the one seller the right to receive the predetermined information provision. The granting device according to any one item. The granting part
In order to grant a predetermined third party the right to bear a part of the profit provided by the one seller to the user, the information regarding the granting of the incentive to the one seller stored in the storage unit is updated. The granting device according to any one of claims 1 to 5, characterized in that. The granting part
Claims 1 to 1, characterized in that the information regarding the granting of an incentive to the one seller stored in the storage unit is updated in order to grant the right to add the profit provided to the user by a predetermined third party. The granting device according to any one of 6. The granting part
In the process of determining the content to be distributed, incentives are given to the one seller stored in the storage unit in order to give the right to raise the ranking of the products sold by the one seller according to the sales promotion ratio. The granting device according to any one of claims 1 to 7, wherein the information about the subject is updated. The granting part
Granting an incentive to the one seller stored in the storage unit in order to give the right to increase the sales promotion ratio of the product sold by the one seller by a predetermined percentage in the process of determining the content to be distributed. The granting device according to claim 8, wherein the information about the subject is updated. The granting part
Claims 1 to 9, wherein the information regarding the granting of an incentive to the one seller stored in the storage unit is updated in order to grant the right to use the predetermined tool to the one seller. The granting device according to any one item. It ’s a computer-executed granting method.
An acquisition process for acquiring information about a product associated with a sales promotion ratio indicating the ratio of sales promotion costs to the product price from a product information storage unit in which information about the product is stored.
Based on the information indicating the correspondence between the information identifying the product and the sales promotion ratio included in the information about the product acquired by the acquisition process, the sales promotion ratio among all the products sold by one seller is When it is determined that the total sales amount of the associated product is equal to or greater than a predetermined threshold value, an incentive is given to the one seller stored in the storage unit in order to give a predetermined incentive to the one seller. And the granting process to update information about
When an incentive for providing information is given to the one seller by the granting process, the information is provided to the terminal device used by the one seller, so that the one seller is treated in an advantageous manner and the service is provided. Providing process and providing
A granting method characterized by including. An acquisition procedure for acquiring information about a product associated with a sales promotion ratio indicating the ratio of sales promotion costs to the product price from the product information storage unit in which the information about the product is stored, and
Based on the information indicating the correspondence between the information identifying the product and the sales promotion ratio included in the information about the product acquired by the acquisition procedure, the sales promotion ratio among all the products sold by one seller is When it is determined that the total sales amount of the associated product is equal to or greater than a predetermined threshold value, an incentive is given to the one seller stored in the storage unit in order to give a predetermined incentive to the one seller. Grant procedure to update information about
When an incentive for providing information is given to the one seller by the granting procedure, the information is provided to the terminal device used by the one seller, so that the one seller is treated in an advantageous manner and the service is provided. Providing procedure to provide and
A granting program characterized by having a computer execute.

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