KR20150071083A - System and method for advertisement display, and apparatus applied to the same - Google Patents

Abstract

The present invention discloses a system and a method for advertisement display, and an apparatus applied to the same. According to the present invention, when an advertisement is requested by an advertisement media device, a cascading style sheet (CSS) value of the advertisement is set so that the advertisement may be of the type of advertisement display determined to be most suitable for the advertisement media device, and the advertisement with the set CSS value is provided to the advertisement media device. Accordingly, the advertisement media device displays advertisement contents related to the advertisement in a type of advertisement display according to the preset CSS, thereby minimizing the objection that a user may have toward the advertisement.

Description

TECHNICAL FIELD [0001] The present invention relates to a system and method for displaying advertisements, and an apparatus applied to the advertisement display system.

The present invention relates to a method for displaying an advertisement content displayed in an advertisement media apparatus as an advertisement display format suitable for UI (User Interface) characteristics of media contents displayed on the advertisement media apparatus.

As the application market, which is an advertising medium that runs on mobile devices such as smart phones and tablet pads, is rapidly expanding, the related advertising market is also rapidly expanding.

In this regard, when a mobile device (hereinafter, referred to as an 'advertisement media device') loads and executes an application that is an advertisement medium, the advertisement is received from the advertisement platform device and displayed.

At this time, the advertisement media device displays advertisement contents (e.g., image, text, moving image) related to the advertisement on the execution screen of the currently running advertisement medium according to its own advertisement display format specified in the advertisement.

As described above, when the advertisement content is displayed according to the advertisement display format of the advertisement itself, it is matched with the UI (User Interface) characteristic of the media content (e.g., image, text, There are limitations that it can not be.

The present invention has been made in view of the above circumstances, and it is an object of the present invention to provide a method and apparatus for providing an advertisement to an advertisement medium, And the advertisement media device displays the advertisement content related to the advertisement as the advertisement display format according to the set CSS value by providing the advertisement having the CSS value set in the advertisement media device So as to minimize a user's rejection of the advertisement.

According to a first aspect of the present invention, there is provided an advertisement platform apparatus comprising: advertisement management means for, when an advertisement is requested from an advertisement medium apparatus, A setting unit for setting a value of a cascading style sheet; And a providing unit for providing the advertisement having the CSS value set to the advertisement media apparatus, and causing the advertisement media apparatus to display the advertisement content related to the advertisement as an advertisement display format according to the set CSS value.

More specifically, the advertisement platform apparatus may further include a storage unit for storing an advertisement display format determined for each advertisement media type for each advertisement media type designated for each advertisement media apparatus, Identifying the type of advertising media for the device, and setting the CSS value such that the advertisement has an ad display format determined to be suitable for the identified advertising media type.

More specifically, the advertisement media device delivers an advertisement display format determined to be suitable for displaying the advertisement content in the case of requesting the advertisement to the advertisement platform device, and the setting portion transmits the advertisement from the advertisement media device The CSS value is set to have an advertisement display format.

More specifically, in the advertisement media apparatus, media contents including at least one of an image, text, and moving images are displayed, and the advertisement display format includes a medium content display area A medium content display size which is a size at which the medium content is displayed in the medium content display area, and a medium content display form which is a form in which the medium content is displayed in the medium content display area .

More specifically, the advertisement includes the advertisement content including at least one of images, texts, and moving images displayed on the advertisement media device, and the advertisement display format is a format in which the advertisement content is displayed An advertisement content display area that is an area is determined to coincide with the medium content display area; Or the advertisement content display size, which is the size at which the advertisement content is displayed in the advertisement content display area in a state where the advertisement content display area and the medium content display area coincide with each other, Wherein the advertisement content display area is matched with the media content display area and the advertisement content display size matches the medium content display size, the advertisement content display format Is determined so as to coincide with the medium content display format.

According to a second aspect of the present invention, there is provided an advertisement display method including: a request step of an advertisement media device requesting an advertisement platform device to advertise; Setting a CSS (Cascading Style Sheet) value for the advertisement so that the advertisement platform device has an advertisement display format determined so that the advertisement requested from the advertisement media device is suitable for the advertisement media device; A providing step in which the advertisement platform device provides the advertisement having the CSS value set to the advertisement media device; And a display step of causing the advertisement media apparatus to display the advertisement related to the advertisement as an advertisement display format according to the set CSS value.

According to a third aspect of the present invention, there is provided a method for operating an advertisement platform apparatus, the method comprising the steps of: when an advertisement is requested from an advertisement media apparatus, A setting step of setting a CSS (Cascading Style Sheet) And a providing step of providing the advertisement set with the CSS value to the advertisement media device so that the advertisement media device displays the advertisement content related to the advertisement as an advertisement display format according to the set CSS value .

More specifically, the method further comprises a storing step of storing an advertisement display format determined to be suitable for each advertisement media type for each advertisement media type designated for each advertisement media apparatus, Identifying the type of advertising media for the device, and setting the CSS value such that the advertisement has an ad display format determined to be suitable for the identified advertising media type.

More specifically, the advertisement media device delivers an advertisement display format determined to be suitable for displaying the advertisement content in the case of requesting the advertisement to the advertisement platform device, And the CSS value is set so as to have an advertisement display format to be transmitted.

More specifically, in the advertisement media apparatus, media contents including at least one of an image, text, and moving images are displayed, and the advertisement display format includes a medium content display area A medium content display size which is a size at which the medium content is displayed in the medium content display area, and a medium content display form which is a form in which the medium content is displayed in the medium content display area .

More specifically, the advertisement includes the advertisement content including at least one of images, texts, and moving images displayed on the advertisement media device, and the advertisement display format is a format in which the advertisement content is displayed An advertisement content display area that is an area is determined to coincide with the medium content display area; Or the advertisement content display size, which is the size at which the advertisement content is displayed in the advertisement content display area in a state where the advertisement content display area and the medium content display area coincide with each other, Wherein the advertisement content display area is matched with the media content display area and the advertisement content display size matches the medium content display size, the advertisement content display format Is determined so as to coincide with the medium content display format.

According to a fourth aspect of the present invention, there is provided an advertisement display system, comprising: an advertisement medium device for requesting an advertisement platform device to advertise; And setting a CSS (Cascading Style Sheet) value for the advertisement so that the advertisement requested from the advertisement media device has an advertisement display format determined to be suitable for the advertisement media device, and providing the advertisement to the advertisement media device And an advertisement platform device for causing the advertisement medium device to display the advertisement content associated with the advertisement as an advertisement display format according to the set CSS value.

According to the advertisement display system, the method, and the device applied thereto, the advertisement content displayed on the advertisement media device is a display format suitable for UI (User Interface) characteristics of the media content displayed on the advertisement media device So that the user can minimize the rejection of the advertisement.

1 is a schematic configuration diagram of an advertisement display system according to an embodiment of the present invention;
2 is a configuration diagram of an advertisement platform device according to an embodiment of the present invention;
3 is a view showing an execution screen on which advertisement contents are displayed according to an embodiment of the present invention;
4 is a schematic flowchart for explaining an operational flow in an advertisement display system according to an embodiment of the present invention;
5 is a schematic flow diagram illustrating the operation of an advertising platform device in accordance with an embodiment of the present invention.

Hereinafter, an embodiment of the present invention will be described with reference to the accompanying drawings.

1 is a diagram illustrating an advertisement display system according to an embodiment of the present invention.

1, an advertisement display system according to an embodiment of the present invention includes an advertisement media apparatus 100 for receiving an advertisement from an advertisement media apparatus 100 and displaying advertisement contents related to the advertisement, And an advertisement platform device (200) for providing an advertisement requested from the advertisement media device (100).

Here, the advertisement media apparatus 100 refers to a user apparatus that mounts and executes an advertisement medium corresponding to an application, for example, and displays advertisement contents on an execution screen of the advertisement medium.

 For example, the advertisement media apparatus 100 may include a smart phone, a tablet PC, a PDA, and the like, and may include any apparatus capable of executing an application that operates as an advertisement medium without being limited thereto.

The advertisement platform device 200 refers to each advertisement server for providing advertisements to advertisement media running in the advertisement media device 100.

The advertisement platform 200 may be a pull-based advertisement providing scheme that provides advertisements according to an advertisement request received from the advertisement media apparatus 100.

According to an embodiment of the present invention, in the advertisement media apparatus 100, when an advertisement is received from the advertisement platform apparatus 200, the advertisement contents related to the advertisement (for example, Image, text, moving picture) on the execution screen of the currently executing advertisement medium.

At this time, the advertisement contents are displayed on the execution screen of the advertisement medium together with the medium contents which are displayed on the advertisement medium itself.

Here, in the case of the medium contents, for example, an image, a text, a moving picture, or the like refers to a content that the advertisement medium itself displays.

In the case of the media content, it can be displayed on the execution screen of the advertisement medium according to its own UI (User Interface) characteristic.

Here, the UI characteristics of the medium content include, for example, a medium content display area that is an area in which medium content is displayed in an execution screen of the advertisement medium, a medium content display size that is a size in which the medium content is displayed in the medium content display area, And a media content display form in which the media content is displayed in the content display area.

For reference, in the case of displaying the medium contents, in displaying the medium contents, the effect of blinking or moving the medium contents themselves, or arranging the medium contents in the medium contents display area according to kinds (images, tests, moving pictures) And so on.

In the case of the advertisement contents displayed on the execution screen of the advertisement medium together with the medium contents, as described above, since the advertisement is displayed according to the designated advertisement display format, it may not match the UI characteristics of the medium contents.

For example, if the advertisement content display area, which is the area where the advertisement content is displayed on the execution screen of the advertisement medium, does not match the media content display area, or the advertisement content display size May not match the media content display size at all.

As described above, when the advertisement display format does not match the UI characteristics of the media content, it is possible to cause a user who is in contact with the execution screen of the advertisement medium to cause a sense of rejection of the advertisement, Lt; / RTI >

Accordingly, in an embodiment of the present invention, the advertisement contents displayed on the advertisement media apparatus 100 are displayed in an advertisement display format suitable for UI (User Interface) characteristics of the media contents displayed on the advertisement media apparatus 100 Hereinafter, the method will be described in detail.

First, the advertisement media apparatus 100 performs a function of requesting an advertisement.

More specifically, according to the execution of the advertisement medium, the advertisement media apparatus 100 requests an advertisement platform 200 to advertise the advertisement platform 200 through a software development kit (SDK) Lt; RTI ID = 0.0 > 200 < / RTI >

At this time, in receiving the advertisement, the advertisement media apparatus 100 transmits metadata including the access address of the advertisement contents for displaying on the execution screen of the advertisement medium, from the advertisement platform device 200 to the XML (eXtensible Markup Language) format, and simultaneously receives a CSS (Cascading Style Sheet) value having an advertisement display format.

In addition, the advertisement media apparatus 100 performs a function of displaying an advertisement.

More specifically, when the metadata (XML) and the CSS value associated with the advertisement are received from the advertisement platform device 200, the advertisement media device 100 checks the connection address of the advertisement content from the metadata and downloads the advertisement content , And displays the downloaded advertisement contents on the execution screen of the advertisement medium.

At this time, according to the CSS value received from the advertisement platform device 200, the advertisement media device 100 displays the advertisement content as an advertisement display format suitable for the UI characteristics of the media content displayed on the execution screen of the advertisement medium.

This is because, in the case of the CSS value, the advertisement content displayed on the execution screen of the advertisement medium is set in the advertisement platform device 200 so that it can be displayed as an advertisement display format suitable for UI characteristics of the media content displayed on the execution screen of the advertisement medium, .

Then, the advertisement platform device 200 performs a function of setting a CSS value for the advertisement.

More specifically, when the advertisement request is received from the advertisement media device 100, the advertisement platform device 200 sets the CSS value such that the requested advertisement has an appropriate advertisement display format for the advertisement media device 100.

At this time, the advertisement platform device 200 confirms the advertisement media type of the advertisement media device 100 requesting the advertisement so that the advertisement requested from the advertisement media device 100 is suitable for the advertisement media type of the corresponding advertisement media device 100 You can set the CSS value to have an ad display format.

For this purpose, the advertisement platform device 200 may define and store an advertisement display format determined to be suitable for each advertisement media type, for each advertisement media type designated for each advertisement media device 100.

On the other hand, when the advertisement display device 200 determines that the advertisement display format determined to be associated with displaying the advertisement content is directly transmitted from the advertisement media device 100 requesting the advertisement, the requested advertisement is displayed on the advertisement media device 100, A CSS value is set so as to have an advertisement display format transmitted from the mobile terminal.

In addition, the advertisement platform device 200 performs a function of providing advertisements.

More specifically, when the CSS value setting for the advertisement requested from the advertisement media apparatus 100 is completed, the advertisement platform apparatus 200 displays the advertisement content in the advertisement media apparatus 100 together with the CSS value set in the advertisement display format And provides the metadata including the connection address of the advertisement contents and the like in the XML format so as to be displayed on the execution screen of the advertisement medium.

Hereinafter, the configuration of the advertisement platform apparatus 200 according to an embodiment of the present invention will be described in more detail with reference to FIG.

That is, when an advertisement is requested from the advertisement media apparatus 100, the advertisement platform apparatus 200 according to an embodiment of the present invention is configured such that the requested advertisement is displayed in a CSS (Cascading Style A sheet setting unit for setting a sheet value; And a providing unit 220 for providing the advertisement to the advertisement media apparatus 100.

In addition, the advertisement platform device 200 according to an embodiment of the present invention may further include a storage unit 230 for storing an advertisement display format determined for each type of advertisement media.

Here, all or a part of the configuration of the advertisement platform apparatus 200 may be implemented as hardware, or in the form of a software module executed by a processor.

First, the setting unit 210 performs a function of setting a CSS value for an advertisement.

More specifically, when the advertisement request is received from the advertisement media apparatus 100, the setting unit 210 sets the CSS value such that the requested advertisement has an appropriate advertisement display format for the advertisement media apparatus 100.

At this time, the setting unit 210 identifies the type of the advertisement media of the advertisement media apparatus 100 requesting the advertisement, so that the advertisement requested from the advertisement media apparatus 100 can be classified into the advertisement You can set the CSS value to have a display format.

For this purpose, the setting unit 210 may predefine an advertisement display format determined to be suitable for each type of advertisement media for each advertisement media type designated for each advertisement media apparatus 100, and store the advertisement display format in the storage unit 230.

Here, the advertisement media type refers to type information that is classified according to the type and characteristics of the advertisement media executed in the advertisement media apparatus 100.

For example, in the case of a kind of advertisement medium, it can be classified into a social network service, a game, a music, a broadcasting, etc. In the case of the characteristic according to the type of the advertisement medium, This can be the UI property.

Therefore, the setting unit 210 classifies advertisement media types by grouping advertisement media having similar UI characteristics in which the media contents are displayed on the execution screens of the respective advertisement media for each type of classified advertisement media, into one group It is.

Further, when each type of advertisement media is designated, the setting unit 210 determines an advertisement display format for displaying the advertisement content on the execution screen of the advertisement medium, so as to match the UI characteristic of the media content displayed in each advertisement media type And stores it in the storage unit 230.

For example, as shown in FIG. 3, the setting unit 210 may determine the advertisement display format such that the advertisement content display area, which is an area where the advertisement content is displayed, coincides with the medium content area, The advertisement content display size being the size in which the advertisement content is displayed in the advertisement content display area is matched with the media content display size in which the medium content is displayed in a state in which the content display area and the medium content display area are matched, Can be determined.

As another example, the setting unit 210 may set both the advertisement content display area and the advertisement content display size such that the advertisement content is displayed in the advertisement content display area with the medium content display area and the medium content display size being matched with each other The advertisement display format can be determined so that the display format of the advertisement content matches the display format of the medium content, which is a form in which the medium content is displayed in the medium content display area.

As another example, the setting unit 210 may generate an arbitrary text associated with the advertisement, including images, text, and moving images in the medium content, while excluding the text in the advertisement content, The advertisement display format can be determined so that the UI display characteristics of the media content can be displayed together.

As described above, the advertisement display format in which the advertisement content is displayed in accordance with the UI characteristics in which the medium content is displayed on the execution screen of the advertisement medium is determined as if the advertisement content is displayed on the execution screen of the advertisement medium So as to minimize the user's rejection of the advertisement.

On the other hand, in the case where the advertisement display format determined to be connected to display the advertisement content is directly transmitted from the advertisement media apparatus 100 requesting the advertisement, the setting unit 210 transmits the requested advertisement from the advertisement media apparatus 100 The CSS value is set to have the format of the delivered advertisement.

Then, the providing unit 220 performs a function of providing advertisements.

More specifically, when the setting unit 210 has set the CSS value for the requested advertisement from the advertisement media apparatus 100 in the setting unit 210, the providing unit 220 transmits the advertisement content Address, and the like to the advertisement media apparatus 100 in the form of XML.

When the metadata (XML) and the CSS value associated with the advertisement are received from the advertisement platform device 200, the advertisement media device 100 downloads the advertisement content by checking the access address of the advertisement content from the metadata, And displays the advertisement contents on the execution screen of the advertisement medium according to the advertisement display format according to the CSS value.

As described above, according to the advertisement display system according to the embodiment of the present invention, when an advertisement is requested from the advertisement media apparatus 100, A CSS value for the advertisement, and provides the advertisement having the CSS value set to the advertisement media apparatus 100, so that the advertisement media apparatus displays the advertisement content related to the advertisement as the advertisement display format according to the set CSS value So that the user can minimize the rejection of the advertisement.

Hereinafter, an advertisement providing method according to an embodiment of the present invention will be described with reference to FIGS. 4 and 5. FIG. Here, for convenience of explanation, the configurations shown in FIGS. 1 and 2 will be described with reference to corresponding reference numerals.

First, an operation flow in the advertisement display system according to an embodiment of the present invention will be described with reference to FIG.

First, according to the execution of the advertisement medium, the advertisement medium apparatus 100 requests the advertisement platform apparatus 200 through the software development kit (SDK) installed in the advertisement medium (S110).

Accordingly, when the advertisement request is received from the advertisement media apparatus 100, the advertisement platform apparatus 200 sets the CSS value such that the requested advertisement has an appropriate advertisement display format for the advertisement media apparatus 100 (S120 - S130 ).

At this time, the advertisement platform device 200 confirms the advertisement media type of the advertisement media device 100 requesting the advertisement so that the advertisement requested from the advertisement media device 100 is suitable for the advertisement media type of the corresponding advertisement media device 100 You can set the CSS value to have an ad display format.

Then, when the CSS value setting for the advertisement requested from the advertisement media apparatus 100 is completed, the advertisement platform apparatus 200 displays the CSS value set in the advertisement display format together with the metadata including the connection address of the advertisement content And provides the data in an XML format (S140).

Further, when the metadata (XML) and the CSS value related to the advertisement are received from the advertisement platform device 200, the advertisement media device 100 checks the access address of the advertisement content from the metadata, downloads the advertisement content, And displays the advertisement contents on the execution screen of the advertisement medium (S150).

At this time, according to the CSS value received from the advertisement platform device 200, the advertisement media device 100 displays the advertisement content as an advertisement display format suitable for the UI characteristics of the media content displayed on the execution screen of the advertisement medium.

Hereinafter, the operation of the advertisement platform 200 according to an exemplary embodiment of the present invention will be described in detail with reference to FIG.

First, when an advertisement request is received from the advertisement media apparatus 100, the setting unit 210 sets the CSS value so that the requested advertisement has an advertisement display format suitable for the advertisement media apparatus 100 (S210-S240) .

At this time, the setting unit 210 identifies the type of the advertisement media of the advertisement media apparatus 100 requesting the advertisement, so that the advertisement requested from the advertisement media apparatus 100 can be classified into the advertisement You can set the CSS value to have a display format.

For this purpose, the setting unit 210 may predefine an advertisement display format determined to be suitable for each type of advertisement media for each advertisement media type designated for each advertisement media apparatus 100, and store the advertisement display format in the storage unit 230.

On the other hand, in the case where the advertisement display format determined to be connected to display the advertisement content is directly transmitted from the advertisement media apparatus 100 requesting the advertisement, the setting unit 210 transmits the requested advertisement from the advertisement media apparatus 100 A CSS value is set so as to have the delivered advertisement display format (S220, S250).

After setting the CSS value for the requested advertisement from the advertisement media apparatus 100 in the setting unit 210, the providing unit 220 transmits the CSS value set for the advertisement display format together with the connection address of the advertisement content To the advertisement media apparatus 100 in XML format (S260).

At this time, when the metadata (XML) and the CSS value related to the advertisement are received from the advertisement platform device 200, the advertisement media device 100 checks the access address of the advertisement content from the metadata, downloads the advertisement content, And displays the advertisement contents on the execution screen of the advertisement medium according to the advertisement display format according to the CSS value.

As described above, according to the advertisement display method according to the embodiment of the present invention, when an advertisement is requested from the advertisement media apparatus 100, A CSS value for the advertisement, and provides the advertisement having the CSS value set to the advertisement media apparatus 100, so that the advertisement media apparatus displays the advertisement content related to the advertisement as the advertisement display format according to the set CSS value So that the user can minimize the rejection of the advertisement.

Meanwhile, the steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied directly in hardware, or may be embodied in a computer readable medium, in the form of a program instruction, which may be carried out through various computer means. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.

According to the advertisement display system and method of the present invention, and the device applied thereto, the advertisement content displayed on the advertisement medium device is displayed in an advertisement display format suitable for UI (User Interface) characteristics of the media content displayed on the advertisement media device The present invention is not limited to the use of related technologies, but merely has a possibility of being marketed or operated, and is practically possible to be practically carried out. It is an invention.

100: advertising media device
200: Ad platform device
210: setting unit 220:
230:

Claims (11)

A setting unit configured to set a CSS (Cascading Style Sheet) value for the advertisement so that the advertisement has an advertisement display format determined to be suitable for the advertisement media apparatus, when an advertisement is requested from the advertisement medium apparatus; And
And a providing unit for providing the advertisement having the CSS value set to the advertisement media apparatus and causing the advertisement media apparatus to display the advertisement content related to the advertisement as an advertisement display format according to the set CSS value, Device. The method according to claim 1,
The advertisement platform device comprises:
Further comprising a storage unit for storing an advertisement display format determined to be suitable for each advertisement media type for each advertisement media type designated for each advertisement media apparatus,
Wherein,
Identifies a type of advertisement media for the advertisement media device that requested the advertisement, and sets the CSS value to have the advertisement display format determined so that the advertisement conforms to the identified advertisement media type. The method according to claim 1,
The advertisement media apparatus comprises:
To the advertisement platform device, an advertisement display format determined to be suitable for displaying the advertisement content when the advertisement is requested,
Wherein,
And sets the CSS value such that the advertisement has an advertisement display format transmitted from the advertisement media device. The method according to claim 1,
In the advertising medium apparatus,
Wherein media content including at least one of an image, a text, and a moving picture is displayed,
Wherein the advertisement display format includes:
A medium content display area which is an area in which the medium content is displayed in the advertisement medium apparatus, a medium content display size which is a size in which the medium content is displayed in the medium content display area, And the media content display format in the form of a < RTI ID = 0.0 > format. ≪ / RTI > 5. The method of claim 4,
In the advertisement,
Wherein the advertisement content includes at least one of an image, a text, and a moving image displayed on the advertisement media device,
Wherein the advertisement display format includes:
The advertisement content display area being an area where the advertisement content is displayed in the advertisement media device is determined to coincide with the media content display area; Or the advertisement content display size, which is the size at which the advertisement content is displayed in the advertisement content display area in a state where the advertisement content display area and the medium content display area coincide with each other, Wherein the advertisement content display area is matched with the media content display area and the advertisement content display size matches the medium content display size, the advertisement content display format Is determined to match the media content display format. A requesting step of the advertisement medium device requesting an advertisement platform device to advertise;
Setting a CSS (Cascading Style Sheet) value for the advertisement so that the advertisement platform device has an advertisement display format determined so that the advertisement requested from the advertisement media device is suitable for the advertisement media device;
A providing step in which the advertisement platform device provides the advertisement having the CSS value set to the advertisement media device; And
And displaying the advertisement content related to the advertisement as an advertisement display format according to the CSS value set by the advertisement media device. Setting a CSS (Cascading Style Sheet) value for the advertisement so that the advertisement has an advertisement display format determined to be suitable for the advertisement media device when an advertisement is requested from the advertisement media device; And
And a providing step of providing the advertisement set with the CSS value to the advertisement media apparatus so that the advertisement media apparatus displays advertisement contents related to the advertisement as an advertisement display format according to the set CSS value A method of operating a platform device. 8. The method of claim 7,
The method comprises:
Further comprising a storing step of storing an advertisement display format determined to be suitable for each type of advertisement medium per advertisement medium type designated for each advertisement medium device,
Wherein, in the setting step,
The method comprising the steps of: identifying a type of advertisement media for the advertisement media device requesting the advertisement; and setting the CSS value to have the advertisement display format determined so that the advertisement conforms to the identified advertisement media type . 8. The method of claim 7,
The advertisement media apparatus comprises:
To the advertisement platform device, an advertisement display format determined to be suitable for displaying the advertisement content when the advertisement is requested,
Wherein, in the setting step,
And setting the CSS value such that the advertisement has an ad display format delivered from the advertisement media device. 8. The method of claim 7,
In the advertising medium apparatus,
Wherein media content including at least one of an image, a text, and a moving picture is displayed,
Wherein the advertisement display format includes:
A medium content display area which is an area in which the medium content is displayed in the advertisement medium apparatus, a medium content display size which is a size in which the medium content is displayed in the medium content display area, Wherein the media content display format is determined based on at least one of the media content display format. 11. The method of claim 10,
In the advertisement,
Wherein the advertisement content includes at least one of an image, a text, and a moving image displayed on the advertisement media device,
Wherein the advertisement display format includes:
The advertisement content display area being an area where the advertisement content is displayed in the advertisement media device is determined to coincide with the media content display area; Or the advertisement content display size, which is the size at which the advertisement content is displayed in the advertisement content display area in a state where the advertisement content display area and the medium content display area coincide with each other, Wherein the advertisement content display area is matched with the media content display area and the advertisement content display size matches the medium content display size, the advertisement content display format Is determined to match the media content presentation format.

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