CN108196902B - Method and apparatus for displaying open screen advertisements - Google Patents
Method and apparatus for displaying open screen advertisements Download PDFInfo
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- CN108196902B CN108196902B CN201711423172.XA CN201711423172A CN108196902B CN 108196902 B CN108196902 B CN 108196902B CN 201711423172 A CN201711423172 A CN 201711423172A CN 108196902 B CN108196902 B CN 108196902B
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- G06F9/00—Arrangements for program control, e.g. control units
- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
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Abstract
The application aims to provide a method and equipment for displaying an open-screen advertisement. Compared with the prior art, the method and the device have the advantages that the screen-opening advertisement display request is sent to the network equipment through the user equipment, the network equipment determines the screen-opening advertisement information corresponding to the screen-opening advertisement for display based on the display request, and then the screen-opening advertisement information is sent to the user equipment, so that the user equipment can display the corresponding screen-opening advertisement in time, and user experience is good.
Description
Technical Field
The present application relates to the field of communications technologies, and in particular, to a technique for displaying an open screen advertisement.
Background
Along with the development of smart machine, more and more people obtain corresponding information through the client application on the smart machine, some advertisers can usually carry out the release of the screen-opening advertisement on the client application, the show of the screen-opening advertisement can be carried out when opening the client application, the mode of this kind of screen-opening advertisement can play fine advertising effect, but among the prior art, because the screen-opening advertisement is by user equipment local storage and control show, can't in time show the advertisement when local cache ageing like this, thereby can lead to partial user traffic extravagant, and user experience is not good.
Disclosure of Invention
The application aims to provide a method and equipment for displaying an open-screen advertisement.
According to one aspect of the application, a method for presenting an open screen advertisement on a network device side is provided, wherein the method comprises the following steps:
receiving an open screen advertisement display request sent by user equipment;
determining open screen advertisement information corresponding to the open screen advertisement for display based on the open screen advertisement display request;
and sending the screen-opening advertisement information to the user equipment.
Further, the determining, based on the open screen advertisement display request, open screen advertisement information corresponding to an open screen advertisement for display includes:
and determining the screen opening advertisement for display in a screen opening advertisement database based on the screen opening advertisement display request, wherein the screen opening advertisement for display meets a preset condition.
Further, wherein the preset condition comprises at least any one of:
the historical display times of the open screen advertisement are minimum;
the open screen advertisement has a preferred display right;
the historical display times of the open screen advertisement are the maximum from the preset display times;
the time interval between the screen-opening advertisement and the last display is longest.
Further, wherein the on-screen advertisement presentation request includes locally available on-screen advertisement information of the user equipment, and sending the on-screen advertisement information to the user equipment includes:
and when the local available screen opening advertisement information does not contain the screen opening advertisement information corresponding to the screen opening advertisement for display, sending the screen opening advertisement information and the screen opening advertisement to the user equipment.
Further, determining, based on the open screen advertisement display request, open screen advertisement information corresponding to an open screen advertisement for display further includes:
determining whether a newly-added open screen advertisement exists in the open screen advertisement database, wherein the newly-added open screen advertisement is an open screen advertisement which is never displayed;
the sending the open screen advertisement information to the user equipment further comprises:
and sending the newly-added screen-opening advertisement and the corresponding newly-added screen-opening advertisement information to the user equipment.
According to another aspect of the present application, there is also provided a method for presenting an open-screen advertisement on a user equipment side, wherein the method includes:
sending an open screen advertisement display request to network equipment;
receiving screen opening advertisement information which is determined by the network equipment based on the screen opening advertisement display request and corresponds to the screen opening advertisement for display;
and displaying the corresponding open screen advertisement based on the open screen advertisement information.
Further, wherein the open advertisement presentation request includes locally available open advertisement information of the user equipment, the method further comprising:
detecting whether a local screen-opening advertisement is available, and when the available local screen-opening advertisement exists, determining local available screen-opening advertisement information based on the available local screen-opening advertisement;
the receiving of the open screen advertisement information corresponding to the open screen advertisement for display, which is determined by the network device based on the open screen advertisement display request, includes:
and when the local available screen opening advertisement information does not contain the screen opening advertisement information corresponding to the screen opening advertisement for display, receiving the screen opening advertisement for display and the corresponding screen opening advertisement information which are determined by the network equipment based on the screen opening advertisement display request.
Further, wherein the method further comprises:
detecting whether the local screen-opening advertisement is available, and deleting the unavailable local screen-opening advertisement when the unavailable local screen-opening advertisement exists.
Further, the receiving, by the network device, the open screen advertisement information corresponding to the open screen advertisement for display, which is determined based on the open screen advertisement display request, further includes:
and receiving the newly-added screen-opening advertisement determined by the network equipment and the corresponding newly-added screen-opening advertisement information.
Further, wherein the method further comprises:
and when the download condition is met, downloading the screen-opening advertisement for display or downloading the screen-opening advertisement for display and the newly-added screen-opening advertisement.
Further wherein the download condition comprises at least any one of:
the current network environment is a non-data network;
and receiving a downloading instruction of a user.
Further, wherein the displaying the corresponding open screen advertisement based on the open screen advertisement information comprises:
and searching a corresponding screen-opening advertisement in local based on the screen-opening advertisement information, and displaying the screen-opening advertisement.
Further, wherein the method comprises:
and when the screen-opening advertisements can not be broadcast in turn, deleting the screen-opening advertisements.
Wherein, the displaying of the corresponding open screen advertisement based on the open screen advertisement information comprises:
and when the corresponding open screen advertisement is not found locally based on the open screen advertisement information, displaying the locally available open screen advertisement, wherein the locally available open screen advertisement meets local display conditions.
Further, wherein the local exhibition condition includes at least any one of:
the history display times of the locally available open screen advertisements are minimum;
the locally available open screen advertisement has a preferred display right;
the historical display times of the locally available open-screen advertisements are the largest from the preset display times;
the locally available open screen advertisement is the longest distance from the last presentation.
Compared with the prior art, the method and the device have the advantages that the screen-opening advertisement display request is sent to the network equipment through the user equipment, the network equipment determines the screen-opening advertisement information corresponding to the screen-opening advertisement for display based on the display request, and then the screen-opening advertisement information is sent to the user equipment, so that the user equipment can display the corresponding screen-opening advertisement in time, and user experience is good.
Moreover, network equipment can be in this application whether there is newly-increased screen-opening advertisement in the screen-opening advertisement database, wherein, newly-increased screen-opening advertisement is the screen-opening advertisement that has never been shown, can with when there is newly-increased advertisement newly-increased screen-opening advertisement and the newly-increased screen-opening advertisement information that corresponds send to user equipment to can in time send up-to-date advertisement to user equipment, in order to be used for user equipment in the follow-up advertisement that in time shows the correspondence.
Drawings
Other features, objects and advantages of the invention will become more apparent upon reading of the detailed description of non-limiting embodiments made with reference to the following drawings:
FIG. 1 illustrates a flow diagram of a method for presenting an open screen advertisement in accordance with an aspect of the subject application.
The same or similar reference numbers in the drawings identify the same or similar elements.
Detailed Description
The present invention is described in further detail below with reference to the attached drawing figures.
In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include non-transitory computer readable media (transient media), such as modulated data signals and carrier waves.
To further illustrate the technical means and effects adopted by the present application, the following description clearly and completely describes the technical solution of the present application with reference to the accompanying drawings and preferred embodiments.
FIG. 1 illustrates a flow chart of a method for presenting an open screen advertisement provided by an aspect of the present application. The method of the embodiment can be implemented by the user equipment 1 and the network equipment 2 cooperating with each other. The method comprises the following steps:
s11 the user device 1 sends an open screen advertisement display request to the network device 2, and accordingly, the network device 2 receives the open screen advertisement display request;
s12, the network device 2 determines, based on the open-screen advertisement display request, open-screen advertisement information corresponding to the open-screen advertisement for display;
s13 the network device 2 sends the open screen advertisement information to the user device 1, and accordingly, the user device 1 receives the open screen advertisement information;
s14, the user equipment 1 displays the corresponding open screen advertisement based on the open screen advertisement information.
In this application, the user equipment includes a device capable of connecting to the wireless access point and performing information interaction with the network device, for example, the user equipment includes, but is not limited to, any mobile electronic product capable of performing human-computer interaction with a user through a touch panel, for example, a smart phone, a tablet computer, and the like, and the mobile electronic product may employ any operating system, such as an android operating system, an iOS operating system, and the like.
The network device includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud of a plurality of servers; here, the Cloud is composed of a large number of computers or web servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual supercomputer consisting of a collection of loosely coupled computers.
Specifically, in step S11, the user equipment 1 sends an open screen advertisement display request to the network equipment 2, where the open screen advertisement display request is used to request the network equipment 2 for the open screen advertisement that needs to be displayed this time, the open screen advertisement display request includes identification information and request information of the user equipment 1, and the request information may include preset information for requesting the open screen advertisement, and may also include information related to the open screen advertisement that is local to the user equipment 1.
In this embodiment, in step S12, the network device 2 determines, based on the open-screen advertisement display request, open-screen advertisement information corresponding to the open-screen advertisement for display. Specifically, after receiving the screen-open advertisement display request of the user equipment 1, the network device 2 searches for a corresponding screen-open advertisement that can be used for display, and determines corresponding screen-open advertisement information, where the screen-open advertisement information includes attribute information of the screen-open advertisement, and is used to indicate the corresponding screen-open advertisement.
Preferably, wherein the step S12 includes: and determining the screen opening advertisement for display in a screen opening advertisement database based on the screen opening advertisement display request, wherein the screen opening advertisement for display meets a preset condition.
In this embodiment, an open screen advertisement database is disposed in the network device 2, and is used for storing a large number of open screen advertisements and storing relevant information of the open screen advertisements, when receiving an open screen advertisement request, the network device 2 searches the database to determine the open screen advertisement to be displayed by the user device 1, where the open screen advertisement for display satisfies a preset condition.
Preferably, the preset condition comprises at least any one of the following: the historical display times of the open screen advertisement are minimum; the open screen advertisement has a preferred display right; the historical display times of the open screen advertisement are the maximum from the preset display times; the time interval between the screen-opening advertisement and the last display is longest.
Specifically, the network device 2 records relevant information of the open advertisements, for example, historical display information of the open advertisements and preset information of the open advertisements, for example, the preset information includes time information of the open advertisements, whether the advertisements can be skipped, preset display times information, and the like. The preset display times represent a preset total display times of the open screen advertisement, for example, if a certain open screen advertisement needs to be displayed for 100 ten thousand times in total, the preset display times of the advertisement is 100 ten thousand times.
When determining the on-screen advertisement to be displayed this time, the network device 2 may select the on-screen advertisement to be displayed based on a preset condition, for example, the on-screen advertisement with the smallest historical display frequency is used as the on-screen advertisement to be displayed this time, or the advertisement with a priority display right is used as the on-screen advertisement to be displayed this time, or the advertisement with the largest historical display frequency and the preset display frequency is used as the on-screen advertisement to be displayed this time; or according to the last time of the open screen advertisement, the advertisement with the longest time interval from the last time of the open screen advertisement is used as the open screen advertisement displayed at this time, and the like. The preset conditions are only used for example and are not meant to be limiting, and the present invention does not set any limitation on the way of determining the open screen advertisement for display.
Continuing in this embodiment, in step S13, the network device 2 sends the open screen advertisement information to the user device 1. Specifically, after determining the screen-open advertisement that needs to be displayed by the user equipment 1 this time, the network equipment 2 sends the screen-open advertisement information corresponding to the screen-open advertisement to the user equipment 1, so that the user equipment 1 displays the corresponding screen-open advertisement.
Preferably, wherein the open advertisement presentation request includes locally available open advertisement information of the user equipment, the method further comprises: s15 (not shown), the user equipment 1 detects whether a local open advertisement is available, and determines local available open advertisement information based on the available local open advertisement when there is an available local open advertisement.
Specifically, in this embodiment, the user equipment 1 locally stores the information of the open screen advertisement and the corresponding local open screen advertisement, so that when the local open screen advertisement needs to be displayed, the locally stored open screen advertisement is displayed. The local available open advertisement information is used to indicate information corresponding to available open advertisements stored locally in the user equipment 1, and it is necessary to determine whether the local open advertisements are available because the local open advertisements may be incomplete or over-aged. Specifically, the local open advertisement information may be represented by a character string, and thus, whether the local open advertisement is available may be determined by verifying whether the corresponding character string is complete, and generally, when the verified character string is complete, the advertisement is available.
Preferably, wherein the method further comprises: s16 (not shown), the user equipment 1 detects whether a local open screen advertisement is available, and deletes the unavailable local open screen advertisement when there is an unavailable local open screen advertisement. In this embodiment, when the user equipment 1 detects that the local open screen advertisement cannot be used continuously, the unavailable local open screen advertisement is deleted to save the storage space.
After the detection, the user equipment 1 may determine locally available open screen advertisement information, and thus, may attach the locally available open screen advertisement information when transmitting an open screen advertisement request to the network equipment 2.
Wherein the step S13 includes: when the local available screen-opening advertisement information does not contain the screen-opening advertisement information corresponding to the screen-opening advertisement for display, the network equipment 2 sends the screen-opening advertisement information and the screen-opening advertisement to the user equipment.
In this embodiment, when the screen-open advertisement determined by the network device 2 for display does not exist locally in the user device 1, the network device 2 not only sends the screen-open advertisement information identifying the screen-open advertisement to the user device 1, but also sends the corresponding screen-open advertisement to the user device 1, so that the user device 1 can display the corresponding screen-open advertisement in time in the future, and accordingly, the user device 1 receives the screen-open advertisement for display and the corresponding screen-open advertisement information determined by the network device based on the screen-open advertisement display request. When the user equipment 1 has the open screen advertisement locally, the network equipment 2 only needs to send the corresponding open screen advertisement information to the user equipment 1, and the user equipment 1 can find the corresponding open screen advertisement for displaying based on the open screen advertisement information.
Continuing in this embodiment, wherein said step S14 includes: and the user equipment 1 searches the corresponding open screen advertisement in the local based on the open screen advertisement information and displays the open screen advertisement. Specifically, after the network device 2 sends the information of the on-screen advertisements to be displayed to the user equipment 1, the user equipment 1 may find the corresponding on-screen advertisements locally according to the information and display the on-screen advertisements.
Preferably, wherein the step S14 includes: and when the corresponding open screen advertisement is not found locally based on the open screen advertisement information, the user equipment 1 displays a locally available open screen advertisement, wherein the locally available open screen advertisement meets local display conditions.
In some embodiments, for example, when the user equipment 1 downloads the screen-opened advertisement displayed this time, the screen-opened advertisement is incomplete, and is therefore unavailable, that is, the user equipment 1 does not find the corresponding screen-opened advertisement locally based on the screen-opened advertisement information, the user equipment 1 may display the locally available screen-opened advertisement, that is, the user equipment 1 does not display the screen-opened advertisement determined by the network equipment this time, but displays the locally available screen-opened advertisement, where the locally available screen-opened advertisement meets the local display condition.
Here, the preset conditions for determining the screen-open advertisement displayed this time by the network device 2 are similar, where the local display conditions include at least any one of the following: the history display times of the locally available open screen advertisements are minimum; the locally available open screen advertisement has a preferred display right; the historical display times of the locally available open-screen advertisements are the largest from the preset display times; the locally available open screen advertisement is the longest distance from the last presentation.
Preferably, wherein the method further comprises: s18 (not shown), when the open advertisement is not available for carousel, the user equipment 1 deletes the open advertisement. In this embodiment, some open advertisements cannot be broadcast in turn on the same user equipment, and after the user equipment displays the open advertisements, the user equipment may directly delete the open advertisements.
Preferably, the step S12 further includes: the network equipment 2 determines whether a newly-added screen-opening advertisement exists in the screen-opening advertisement database, wherein the newly-added screen-opening advertisement is a screen-opening advertisement which is never displayed; the step S13 further includes: and sending the newly-added screen-opening advertisement and the corresponding newly-added screen-opening advertisement information to the user equipment 1.
In this embodiment, when the network device 2 receives the display request of the screen-opening advertisement of the user device 1, the network device 2 determines whether the screen-opening advertisement that the user device 1 needs to display at this time exists, and also checks whether the newly added screen-opening advertisement exists, where the newly added screen-opening advertisement includes some screen-opening advertisements that are newly added by an advertiser, and the user device 1 does not display the newly added screen-opening advertisements before the request, and when the newly added advertisements exist, the network device 2 sends the newly added screen-opening advertisement and the corresponding newly added screen-opening advertisement information to the user device 1, and correspondingly, the user device 1 receives the newly added screen-opening advertisement and the corresponding newly added screen-opening advertisement information for subsequent display of the user device 1.
In this embodiment, in the request, when the determined screen-open advertisement that the user equipment 1 uses for display at this time is a new screen-open advertisement, the network device 2 sends the new screen-open advertisement and the corresponding screen-open advertisement information to the user equipment 1, and when there are other new screen-open advertisements in addition to the screen-open advertisement displayed at this time, the network device also sends the new screen-open advertisements and the corresponding screen-open advertisement information to the user equipment 1, so that the user equipment 1 can use the new screen-open advertisements in the subsequent display of the advertisements.
Preferably, wherein the method further comprises: s19 (not shown), when a download condition is satisfied, the user equipment 1 downloads the open screen advertisement for display or downloads the open screen advertisement for display and the newly added open screen advertisement. Wherein the download condition includes at least any one of: the current network environment is a non-data network; and receiving a downloading instruction of a user.
In this embodiment, when the network device 2 needs to send the open screen advertisement to the user device 1, the possible data size may be relatively large, and therefore, the open screen advertisement may be downloaded only when the download condition is satisfied. Here, the downloading condition includes a current network environment of the user equipment 1, and if the current network environment is a non-data network, for example, in a wifi environment, the open screen advertisement may be directly downloaded, or the open screen advertisement may be downloaded only when a downloading instruction of the user is received.
Compared with the prior art, the method and the device have the advantages that the screen-opening advertisement display request is sent to the network equipment through the user equipment, the network equipment determines the screen-opening advertisement information corresponding to the screen-opening advertisement for display based on the display request, and then the screen-opening advertisement information is sent to the user equipment, so that the user equipment can display the corresponding screen-opening advertisement in time, and user experience is good.
Moreover, network equipment can be in this application whether there is newly-increased screen-opening advertisement in the screen-opening advertisement database, wherein, newly-increased screen-opening advertisement is the screen-opening advertisement that has never been shown, can with when there is newly-increased advertisement newly-increased screen-opening advertisement and the newly-increased screen-opening advertisement information that corresponds send to user equipment to can in time send up-to-date advertisement to user equipment, in order to be used for user equipment in the follow-up advertisement that in time shows the correspondence.
Furthermore, the embodiment of the present application also provides a computer readable medium, on which computer readable instructions are stored, and the computer readable instructions can be executed by a processor to implement the foregoing method.
An embodiment of the present application further provides a network device for displaying an open screen advertisement, where the network device includes:
one or more processors; and
a memory storing computer readable instructions that, when executed, cause the processor to perform the operations of the foregoing method.
For example, the computer readable instructions, when executed, cause the one or more processors to: a, receiving an open screen advertisement display request sent by user equipment; determining open screen advertisement information corresponding to the open screen advertisement for display based on the open screen advertisement display request; and sending the screen-opening advertisement information to the user equipment.
In addition, the embodiment of the present application further provides a user equipment for displaying an open screen advertisement, wherein the user equipment includes:
one or more processors; and
a memory storing computer readable instructions that, when executed, cause the processor to perform the operations of the foregoing method.
For example, the computer readable instructions, when executed, cause the one or more processors to: sending an open screen advertisement display request to network equipment; receiving screen opening advertisement information which is determined by the network equipment based on the screen opening advertisement display request and corresponds to the screen opening advertisement for display; and displaying the corresponding open screen advertisement based on the open screen advertisement information.
It will be evident to those skilled in the art that the invention is not limited to the details of the foregoing illustrative embodiments, and that the present invention may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the invention being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.
Claims (12)
1. A method for displaying an open screen advertisement on a network device side, wherein the method comprises:
receiving an open screen advertisement display request sent by user equipment;
determining the screen opening display information of the screen opening advertisement displayed by the user equipment terminal based on the screen opening advertisement display request;
sending the screen-opening advertisement information to the user equipment;
wherein, the open screen advertisement display request includes the local available open screen advertisement information of the user equipment, the sending the open screen advertisement information to the user equipment includes:
when the local available open screen advertisement information does not contain open screen advertisement information corresponding to the open screen advertisement for display, sending the open screen advertisement information and the open screen advertisement to the user equipment;
wherein, based on the screen-opening advertisement display request, determining that the screen-opening display information of the screen-opening advertisement displayed by the user equipment terminal includes:
determining an open screen advertisement for display in an open screen advertisement database based on the open screen advertisement display request, wherein the open screen advertisement for display meets a preset condition, wherein the preset condition comprises at least any one of the following conditions:
the historical display times of the open screen advertisement are minimum;
the open screen advertisement has a preferred display right;
the historical display times of the open screen advertisement are the maximum from the preset display times;
the time interval between the screen-opening advertisement distance and the last display is longest;
wherein, based on the screen-opening advertisement display request, determining that the user equipment terminal displays the screen-opening display information of the screen-opening advertisement further comprises:
determining whether a newly-added open screen advertisement exists in the open screen advertisement database, wherein the newly-added open screen advertisement is an open screen advertisement which is never displayed;
the sending the open screen advertisement information to the user equipment further comprises:
and sending the newly-added screen-opening advertisement and the corresponding newly-added screen-opening advertisement information to the user equipment.
2. A method for presenting an open-screen advertisement on a user equipment side, wherein the method comprises:
sending an open screen advertisement display request to network equipment;
receiving screen opening advertisement information which is determined by the network equipment based on the screen opening advertisement display request and corresponds to the screen opening advertisement for display;
displaying a corresponding open screen advertisement based on the open screen advertisement information;
wherein the open screen advertisement presentation request includes locally available open screen advertisement information of the user equipment, the method further comprising:
detecting whether a local screen-opening advertisement is available, and when the available local screen-opening advertisement exists, determining local available screen-opening advertisement information based on the available local screen-opening advertisement;
the receiving of the open screen advertisement information corresponding to the open screen advertisement for display, which is determined by the network device based on the open screen advertisement display request, includes:
when the local available screen opening advertisement information does not contain the screen opening advertisement information corresponding to the screen opening advertisement for display, receiving the screen opening advertisement for display and the corresponding screen opening advertisement information which are determined by the network equipment based on the screen opening advertisement display request;
wherein the network device determines, based on the open screen advertisement presentation request, open screen advertisement information corresponding to the open screen advertisement for presentation, including: determining an open screen advertisement for display in an open screen advertisement database based on the open screen advertisement display request, wherein the open screen advertisement for display meets a preset condition, wherein the preset condition comprises at least any one of the following conditions:
the historical display times of the open screen advertisement are minimum;
the open screen advertisement has a preferred display right;
the historical display times of the open screen advertisement are the maximum from the preset display times;
the time interval between the screen-opening advertisement distance and the last display is longest;
receiving, by the network device, the open screen advertisement information corresponding to the open screen advertisement for display, which is determined based on the open screen advertisement display request, further includes:
and receiving the newly-added screen-opening advertisement determined by the network equipment and the corresponding newly-added screen-opening advertisement information.
3. The method of claim 2, wherein the method further comprises:
detecting whether the local screen-opening advertisement is available, and deleting the unavailable local screen-opening advertisement when the unavailable local screen-opening advertisement exists.
4. The method of claim 2, wherein the method further comprises:
and when the download condition is met, downloading the screen-opening advertisement for display or downloading the screen-opening advertisement for display and the newly-added screen-opening advertisement.
5. The method of claim 4, wherein the download condition comprises at least any one of:
the current network environment is a non-data network;
and receiving a downloading instruction of a user.
6. The method of any of claims 2, 4, or 5, wherein the presenting the corresponding open advertisements based on the open advertisement information comprises:
and searching a corresponding screen-opening advertisement in local based on the screen-opening advertisement information, and displaying the screen-opening advertisement.
7. The method of claim 6, wherein the method comprises:
and when the screen-opening advertisements can not be broadcast in turn, deleting the screen-opening advertisements.
8. The method of claim 6, wherein the presenting the corresponding open advertisements based on the open advertisement information comprises:
and when the corresponding open screen advertisement is not found locally based on the open screen advertisement information, displaying the locally available open screen advertisement, wherein the locally available open screen advertisement meets local display conditions.
9. The method of claim 8, wherein the local presentation condition comprises at least any one of:
the history display times of the locally available open screen advertisements are minimum;
the locally available open screen advertisement has a preferred display right;
the historical display times of the locally available open-screen advertisements are the largest from the preset display times;
the locally available open screen advertisement is the longest distance from the last presentation.
10. A computer readable medium having computer readable instructions stored thereon which are executable by a processor to implement the method of any one of claims 1 to 9.
11. A network device for presenting an open screen advertisement, wherein the network device comprises:
one or more processors; and
a memory storing computer readable instructions that, when executed, cause the processor to perform the operations of the method of claim 1.
12. A user device for presenting an open screen advertisement, wherein the user device comprises:
one or more processors; and
a memory storing computer readable instructions that, when executed, cause the processor to perform the operations of the method of any of claims 2 to 9.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201711423172.XA CN108196902B (en) | 2017-12-25 | 2017-12-25 | Method and apparatus for displaying open screen advertisements |
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| CN201711423172.XA CN108196902B (en) | 2017-12-25 | 2017-12-25 | Method and apparatus for displaying open screen advertisements |
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| CN108196902B true CN108196902B (en) | 2021-12-28 |
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| CN110766464A (en) * | 2019-10-23 | 2020-02-07 | 上海连尚网络科技有限公司 | Method and equipment for controlling presence information |
| CN110909156A (en) * | 2019-11-29 | 2020-03-24 | 上海连尚网络科技有限公司 | Method and equipment for generating novel reading channel |
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