CN108196902A - For showing the method and apparatus for advertisement of spreading its tail - Google Patents
For showing the method and apparatus for advertisement of spreading its tail Download PDFInfo
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- CN108196902A CN108196902A CN201711423172.XA CN201711423172A CN108196902A CN 108196902 A CN108196902 A CN 108196902A CN 201711423172 A CN201711423172 A CN 201711423172A CN 108196902 A CN108196902 A CN 108196902A
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- tail
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- advertisement
- displaying
- user equipment
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F9/00—Arrangements for program control, e.g. control units
- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
- G06F9/44—Arrangements for executing specific programs
- G06F9/445—Program loading or initiating
- G06F9/44505—Configuring for program initiating, e.g. using registry, configuration files
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Abstract
The purpose of the application is to provide a kind of method and apparatus for advertisement of spreading its tail for displaying.Compared with prior art, the application sends advertising display of spreading its tail to the network equipment by user equipment and asks, the network equipment determines the corresponding advertising information of spreading its tail of advertisement of spreading its tail for displaying based on displaying request, then the advertising information of spreading its tail is sent to user equipment, corresponding advertisement of spreading its tail, better user experience can be shown in time thereby using family equipment.
Description
Technical field
This application involves field of communication technology more particularly to a kind of technologies for being used to show advertisement of spreading its tail.
Background technology
With the development of smart machine, people are more and more obtained corresponding by the client application on smart machine
Information, some advertisers would generally carry out spreading its tail in client application the dispensing of advertisement, that is, meeting when opening client application
Spread its tail the displaying of advertisement, and the mode of this advertisement of spreading its tail can play good advertisement function, but the prior art
In, it, in this way can not be timely in local cache timeliness since advertisement of spreading its tail is to be locally stored and control displaying by user equipment
Show advertisement, so as to which certain customers' flow can be caused to waste, and user experience is bad.
Invention content
The purpose of the application is to provide a kind of method and apparatus for advertisement of spreading its tail for displaying.
According to the one side of the application, a kind of method for advertisement of spreading its tail at network equipment end for displaying is provided,
In, the method includes：
Receive the advertising display request of spreading its tail that user equipment is sent；
Based on the advertising display request of spreading its tail, the corresponding advertising information of spreading its tail of advertisement of spreading its tail for displaying is determined；
The advertising information of spreading its tail is sent to the user equipment.
Further, wherein, the advertising display request of spreading its tail based on described in determines to correspond to for the advertisement of spreading its tail of displaying
Advertising information of spreading its tail include：
Based on the advertising display request of spreading its tail, the advertisement of spreading its tail for displaying is determined in advertising database of spreading its tail,
In, the advertisement of spreading its tail for displaying meets preset condition.
Further, wherein, the preset condition includes following at least any one：
The history displaying number of the advertisement of spreading its tail is minimum；
There is preferred displaying to weigh for the advertisement of spreading its tail；
The default displaying number of history displaying number distance of the advertisement of spreading its tail is maximum；
The time interval longest that advertisement was shown apart from last time of spreading its tail.
Further, wherein, the advertising display request of spreading its tail includes the locally available advertisement of spreading its tail of the user equipment
Information, it is described the advertising information of spreading its tail is sent to the user equipment to include：
It spreads its tail extensively when the advertisement of spreading its tail shown in the locally available advertising information of spreading its tail not comprising described is corresponding
Information is accused, spreads its tail advertising information and the advertisement of spreading its tail is sent to the user equipment by described.
Further, wherein, the advertising display request of spreading its tail based on described in determines to correspond to for the advertisement of spreading its tail of displaying
Advertising information of spreading its tail further include：
Newly-increased advertisement of spreading its tail is determined whether there is in the advertising database of spreading its tail, wherein, the newly-increased advertisement of spreading its tail
For the advertisement of spreading its tail never shown；
It is described the advertising information of spreading its tail is sent to the user equipment to further include：
Newly-increased advertisement is spread its tail by described and corresponding newly-increased advertising information of spreading its tail is sent to the user equipment.
According to the another aspect of the application, a kind of method for advertisement of spreading its tail at user equipment end for displaying is additionally provided,
Wherein, the method includes：
Advertising display request of spreading its tail is sent to the network equipment；
The network equipment is received based on the advertisement correspondence that advertising display request determines, for displaying of spreading its tail of spreading its tail
Advertising information of spreading its tail；
Corresponding advertisement of spreading its tail is shown based on the advertising information of spreading its tail.
Further, wherein, the advertising display request of spreading its tail includes the locally available advertisement of spreading its tail of the user equipment
Information, the method further include：
Whether the local advertisement of spreading its tail of detection can be used, and spread its tail advertisement when there are available local, based on the available local
Advertisement of spreading its tail determines locally available advertising information of spreading its tail；
It is described to receive the network equipment based on the advertisement that advertising display request determines, for displaying of spreading its tail of spreading its tail
Corresponding advertising information of spreading its tail includes：
It spreads its tail extensively when the advertisement of spreading its tail shown in the locally available advertising information of spreading its tail not comprising described is corresponding
Accuse information, receive the network equipment based on it is described spread its tail advertising display request determine, for displaying spread its tail advertisement and
Corresponding advertising information of spreading its tail.
Further, wherein, the method further includes：
Whether the local advertisement of spreading its tail of detection can be used, and spreads its tail advertisement, deletes described not available when there are not available local
Locally spread its tail advertisement.
Further, wherein, it is described receive the network equipment based on it is described spread its tail it is that advertising display request determines, be used for
The corresponding advertising information of spreading its tail of advertisement of spreading its tail of displaying further includes：
Receive newly-increased advertisement and the corresponding newly-increased advertising information of spreading its tail of spreading its tail that the network equipment determines.
Further, wherein, the method further includes：
When meeting download condition, spread its tail advertisement or download the spreading its tail extensively for displaying for showing is downloaded
Announcement and the newly-increased advertisement of spreading its tail.
Further, wherein, the download condition includes following at least any one：
Current network environment non-data network；
Receive the download instruction of user.
Further, wherein, the advertising information of spreading its tail based on described in shows that corresponding advertisement of spreading its tail includes：
Corresponding advertisement of spreading its tail locally is being searched based on the advertising information of spreading its tail, advertisement of spreading its tail described in displaying.
Further, wherein, the method includes：
When it is described spread its tail advertisement can not carousel, advertisement of spreading its tail described in deletion.
Wherein, it is described to show that corresponding advertisement of spreading its tail includes based on the advertising information of spreading its tail：
When locally not finding corresponding advertisement of spreading its tail based on the advertising information of spreading its tail, locally available spread its tail is shown
Advertisement, wherein, the locally available advertisement of spreading its tail meets local displaying condition.
Further, wherein, the local displaying condition includes following at least any one：
The history displaying number of the locally available advertisement of spreading its tail is minimum；
There is preferred displaying to weigh for the locally available advertisement of spreading its tail；
The default displaying number of history displaying number distance of the locally available advertisement of spreading its tail is maximum；
The locally available time interval longest that advertisement was shown apart from last time of spreading its tail.
Compared with prior art, the application sends advertising display of spreading its tail to the network equipment by user equipment and asks, network
Equipment determines the corresponding advertising information of spreading its tail of advertisement of spreading its tail for displaying based on displaying request, then by the advertisement letter of spreading its tail
Breath is sent to user equipment, and corresponding advertisement of spreading its tail, better user experience can be shown in time thereby using family equipment.
Moreover, the network equipment can determine whether there is newly-increased spread its tail extensively in the advertising database of spreading its tail in the application
It accuses, wherein, the newly-increased advertisement of spreading its tail is the advertisement of spreading its tail never shown, can be by the new increase when the newly-increased advertisement of presence
Screen advertisement and corresponding newly-increased advertising information of spreading its tail are sent to the user equipment, so as to which newest advertisement is sent out in time
It send to user equipment, corresponding advertisement is subsequently being shown in time for user equipment.
Description of the drawings
By reading the detailed description made to non-limiting example made with reference to the following drawings, of the invention is other
Feature, objects and advantages will become more apparent upon：
Fig. 1 shows a kind of method flow diagram for being used to show advertisement of spreading its tail according to the application one side.
The same or similar reference numeral represents the same or similar component in attached drawing.
Specific embodiment
The present invention is described in further detail below in conjunction with the accompanying drawings.
In a typical configuration of this application, terminal, the equipment of service network and trusted party include one or more
Processor (CPU), input/output interface, network interface and memory.
Memory may include computer-readable medium in volatile memory, random access memory (RAM) and/or
The forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable medium
Example.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method
Or technology come realize information store.Information can be computer-readable instruction, data structure, the module of program or other data.
The example of the storage medium of computer includes, but are not limited to phase transition internal memory (PRAM), static RAM (SRAM), moves
State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable
Programmable read only memory (EEPROM), fast flash memory bank or other memory techniques, CD-ROM read-only memory (CD-ROM),
Digital versatile disc (DVD) or other optical storages, magnetic tape cassette, magnetic tape disk storage or other magnetic storage apparatus or
Any other non-transmission medium, available for storing the information that can be accessed by a computing device.It is defined according to herein, computer
Readable medium does not include the data-signal and carrier wave of non-temporary computer readable media (transitory media), such as modulation.
It is below in conjunction with the accompanying drawings and preferably real further to illustrate the effect of technological means that the application taken and acquirement
Example is applied, to the technical solution of the application, carries out clear and complete description.
Fig. 1 shows the method flow diagram for advertisement of spreading its tail for displaying that the application provides on one side.The side of the present embodiment
Method can be cooperated to realize by user equipment 1 and the network equipment 2.This method includes the following steps：
S11 user equipmenies 1 send advertising display request of spreading its tail to the network equipment 2, and correspondingly, the network equipment 2 receives this and opens
Shield advertising display request；
The network equipment 2 described in S12 is based on the advertising display request of spreading its tail, and determines corresponding for the advertisement of spreading its tail of displaying
It spreads its tail advertising information；
The advertising information of spreading its tail is sent to the user equipment 1, correspondingly, the user by the network equipment 2 described in S13
Equipment 1 receives the advertising information of spreading its tail；
User equipment 1 described in S14 is based on the advertising information of spreading its tail and shows corresponding advertisement of spreading its tail.
In this application, user equipment includes that wireless access point can be connected and can carry out information exchange with the network equipment
Equipment, for example, user equipment includes but not limited to any to pass through the movement that touch tablet carries out human-computer interaction with user
Arbitrary operating system may be used in electronic product, such as smart mobile phone, tablet computer etc., the mobile electronic product, such as
Android operating systems, iOS operating systems etc..
The network equipment includes but not limited to computer, network host, single network server, multiple network servers
The cloud that collection or multiple servers are formed；Here, cloud is by being based on a large amount of computers or network of cloud computing (Cloud Computing)
Server is formed, wherein, cloud computing is one kind of Distributed Calculation, a void being made of the computer collection of a group loose couplings
Intend supercomputer.
Specifically, in the step S11, user equipment 1 sends advertising display request of spreading its tail to the network equipment 2, here,
The advertising display request of spreading its tail is for the advertisement of spreading its tail for this needs being asked to show to the network equipment 2, the advertisement exhibition of spreading its tail
Show the identification information and solicited message for including the user equipment 1 in request, the solicited message can include presetting
For asking the information of advertisement of spreading its tail, can also include the user equipment 1 it is local and the relevant information of advertisement of spreading its tail.
Continue in this embodiment, in the step S12, the network equipment 2 is based on the advertising display of spreading its tail please
It asks, determines the corresponding advertising information of spreading its tail of advertisement of spreading its tail for displaying.Specifically, the network equipment 2 is receiving the user
After the advertising display request of spreading its tail of equipment 1, the corresponding advertisement of spreading its tail that can be used for displaying can be searched, and determine corresponding spread its tail
Advertising information here, the advertising information of spreading its tail includes the attribute information for advertisement of spreading its tail, is used to indicate corresponding advertisement of spreading its tail.
Preferably, wherein, the step S12 includes：Based on the advertising display request of spreading its tail, in advertising database of spreading its tail
In determine advertisement of spreading its tail for displaying, wherein, the advertisement of spreading its tail for displaying meets preset condition.
In this embodiment, advertising database of spreading its tail can be provided in the network equipment 2, be largely opened for storing
Shield advertisement, and be stored with the relevant information for advertisement of spreading its tail, when receive spread its tail ad-request when, the network equipment 2 can be at this
It is searched in database, determines the advertisement of spreading its tail to be shown of this user equipment 1, here, described wide for spreading its tail for displaying
It declares a full house sufficient preset condition.
Preferably, wherein, the preset condition includes following at least any one：The history displaying number of the advertisement of spreading its tail
At least；There is preferred displaying to weigh for the advertisement of spreading its tail；The default displaying number of history displaying number distance of the advertisement of spreading its tail is most
Greatly；The time interval longest that advertisement was shown apart from last time of spreading its tail.
Specifically, the network equipment 2 can record the relevant information for advertisement of spreading its tail, for example, the history displaying letter for advertisement of spreading its tail
Cease and spread its tail the presupposed information of advertisement, for example, presupposed information includes spreading its tail the temporal information of advertising display, whether can skip it is wide
It accuses, preset displaying number information etc..Wherein, displaying number expression is preset to spread its tail total displaying number of advertising presupposition, for example,
Some advertisement of spreading its tail needs displaying 1,000,000 times in total, then the default displaying number of the advertisement is 1,000,000 times.
The network equipment 2 determine this needs show spread its tail advertisement when, can select to need to open up based on preset condition
The advertisement of spreading its tail shown, for example, using history displaying number minimum spread its tail spread its tail advertisement or general of the advertisement as this secondary displaying
Spread its tail advertisement or by history displaying number distance default displaying of the advertisement with preferential displaying power as this secondary displaying
Spread its tail advertisement of the advertisement of number maximum as this secondary displaying；Or the time that can be shown according to advertisement last time of spreading its tail,
Using the longest advertisement of the time interval shown apart from last time as advertisement etc. of spreading its tail of this secondary displaying.Above-mentioned preset condition is only
For illustrating rather than representing limitation, the mode of the invention for determining the advertisement of spreading its tail for displaying does not do any restriction.
Continue in this embodiment, in the step S13, the network equipment 2 sends the advertising information of spreading its tail
To the user equipment 1.Specifically, the user equipment 1 is determined, this needs the advertisement of spreading its tail shown to the network equipment 2
Afterwards, the corresponding advertising information of spreading its tail of the advertisement of spreading its tail can be sent to the user equipment 1, so that the user equipment 1 is opened up
Show corresponding advertisement of spreading its tail.
Preferably, wherein, the advertising display request of spreading its tail includes the locally available advertisement letter of spreading its tail of the user equipment
Breath, the method further include：User equipment 1 described in S15 (not shown) detects whether local advertisement of spreading its tail can be used, available when existing
Local spread its tail advertisement, locally available advertising information of spreading its tail is determined based on available local advertisement of spreading its tail.
Specifically, in this embodiment, in 1 local of user equipment, spread its tail advertising information and correspondence can be stored with
Local spread its tail advertisement, with need to show it is local spread its tail advertisement when be shown from the advertisement of spreading its tail being locally stored.Wherein, originally
Ground can be used spread its tail advertising information for represent be stored in the corresponding information of available advertisement of spreading its tail of the local of user equipment 1, due to
Advertisement locally spread its tail it is possible that can be imperfect or more than timeliness etc., it is thus necessary to determine that whether local advertisement of spreading its tail can be used.
Specifically, advertising information of locally spreading its tail can be represented by character string, therefore, can be by whether verifying corresponding character string
It is complete whether to can be used come the advertisement that determines locally to spread its tail, it is generally the case that when the character string of verification is complete, which is available
's.
Preferably, wherein, the method further includes：User equipment 1 described in S16 (not shown) detects local advertisement of spreading its tail
It is no available, it spreads its tail advertisement when there are not available local, deletes the not available local and spread its tail advertisement.In this embodiment,
When user equipment 1 detects that local advertisement of spreading its tail cannot continue the used time, advertisement that not available local can be spread its tail is deleted, to save
Memory space.
After detection, user equipment 1 can determine locally available advertising information of spreading its tail, therefore, to the network equipment 2
Transmission spread its tail ad-request when, locally available advertising information of spreading its tail can be added.
Wherein, the step S13 includes：When what is shown in the locally available advertising information of spreading its tail not comprising described
The corresponding advertising information of spreading its tail of advertisement of spreading its tail, the network equipment 2 spread its tail advertising information and the advertisement of spreading its tail is sent to by described
The user equipment.
In this embodiment, when the network equipment 2 determine this for displaying spread its tail advertisement in 1 local of user equipment
In the presence of not, the advertising information of spreading its tail for advertisement of spreading its tail described in mark is not only sent to user equipment 1 by the network equipment 2, can also be incited somebody to action
Corresponding advertisement of spreading its tail is sent to user equipment 1, so that user equipment 1 can subsequently show corresponding advertisement of spreading its tail in time,
Correspondingly, user equipment 1 receives the network equipment based on advertising display request determines, the spreading its tail for displaying of spreading its tail
Advertisement and corresponding advertising information of spreading its tail.And when user equipment 1 is local exist described in spread its tail advertisement when, the network equipment 2
Corresponding advertising information of spreading its tail only is sent to the user equipment 1, user equipment 1 can be based on the advertising information of spreading its tail
It finds and corresponding spreads its tail advertisement to be shown.
Continue in this embodiment, wherein, the step S14 includes：The user equipment 1 is based on the advertisement letter of spreading its tail
Breath is locally searching corresponding advertisement of spreading its tail, advertisement of spreading its tail described in displaying.Specifically, when this is needed to show by the network equipment 2
Advertising information of spreading its tail be sent to after the user equipment 1, the user equipment 1 can locally found pair according to the information
The advertisement of spreading its tail answered, and be shown.
Preferably, wherein, the step S14 includes：The user equipment 1 is worked as spreads its tail advertising information in local based on described
Corresponding advertisement of spreading its tail is not found, shows locally available advertisement of spreading its tail, wherein, the locally available advertisement satisfaction of spreading its tail
Local displaying condition.
In some embodiments, for example, when user equipment 1 download this displaying spread its tail advertisement when, the advertisement of spreading its tail
It is imperfect, unavailable namely described user equipment 1 is caused to be based on the advertising information of spreading its tail and is not locally finding corresponding open
Shield advertisement, then the user equipment 1 can show locally available advertisement of spreading its tail, that is to say, that user equipment 1 this do not show
Advertisement that the network equipment determined spread its tail, but show locally available advertisement of spreading its tail, wherein, the locally available advertisement of spreading its tail
Meet local displaying condition.
Here, determine that the preset condition of the advertisement of spreading its tail of this displaying is similar with the network equipment 2, wherein, the local exhibition
Show that condition includes following at least any one：The history displaying number of the locally available advertisement of spreading its tail is minimum；The local can
There is preferred displaying to weigh for advertisement of spreading its tail；The default displaying time of history displaying number distance of the locally available advertisement of spreading its tail
Number is maximum；The locally available time interval longest that advertisement was shown apart from last time of spreading its tail.
Preferably, wherein, the method further includes：S18 (not shown) when it is described spread its tail advertisement can not carousel, the user
Equipment 1 deletes the advertisement of spreading its tail.In this embodiment, some advertisements of spreading its tail cannot carry out carousel in same user equipment, then
When the user equipment shown this spread its tail advertisement after, the user equipment can directly by this spread its tail advertisement delete.
Preferably, wherein, the step S12 is further included：The network equipment 2 determines whether in the advertising database of spreading its tail
In the presence of newly-increased advertisement of spreading its tail, wherein, the newly-increased advertisement of spreading its tail is the advertisement of spreading its tail never shown；The step S13 is also wrapped
It includes：Newly-increased advertisement is spread its tail by described and corresponding newly-increased advertising information of spreading its tail is sent to the user equipment 1.
In this embodiment, when the advertising display of spreading its tail that the network equipment 2 receives user equipment 1 is asked, the network
Equipment 2 determine that this needs of the user equipment 1 show spread its tail advertisement when, can also check whether to exist it is newly-increased spread its tail it is wide
It accuses, here, the newly-increased advertisement of spreading its tail includes some advertisements of spreading its tail that advertiser newly increases into, and user equipment 1 is at this
These newly-increased advertisements of spreading its tail were not shown before request, when there are during these newly-increased advertisements, the network equipment 2 will increase advertisement of spreading its tail newly
And corresponding newly-increased advertising information of spreading its tail is sent to the user equipment 1, correspondingly, it is newly-increased that the user equipment 1 receives this
It spreads its tail advertisement and corresponding newly-increased advertising information of spreading its tail, for user equipment 1, subsequently displaying uses.
In this embodiment, the network equipment 2 is in this request, and when the determining user equipment 1, this is used for
Displaying spread its tail advertisement for it is newly-increased spread its tail advertisement when, this newly-increased can be spread its tail advertisement and its corresponding advertising information of spreading its tail is sent to
User equipment 1, and when spreading its tail other than advertisement in addition to this displaying, also in the presence of it is other newly-increased spread its tail advertisement when, also can be by this
It is some newly-increased to spread its tail advertisement and corresponding advertising information of spreading its tail is sent to the user equipment 1, so that user equipment 1 is subsequently being shown
It is used during those advertisements.
Preferably, wherein, the method further includes：S19 (not shown) is when meeting download condition, under the user equipment 1
Carry spread its tail advertisement or download spread its tail advertisement and the newly-increased advertisement of spreading its tail for displaying for displaying.Its
In, the download condition includes following at least any one：Current network environment non-data network；The download for receiving user refers to
It enables.
In this embodiment, when the network equipment 2 needs to spread its tail advertisement to the transmission of user equipment 1, possible data volume can compare
It is larger, therefore, understand advertisement of spreading its tail described in only just being downloaded when meeting download condition.Here, the download condition is set including user
Standby 1 current network environment, if current network environment is non-data network, for example, in wifi environment, then it can be straight
The advertisement or when the download instruction for receiving user of spreading its tail described in download is connect, can just download the advertisement of spreading its tail.
Compared with prior art, the application sends advertising display of spreading its tail to the network equipment by user equipment and asks, network
Equipment determines the corresponding advertising information of spreading its tail of advertisement of spreading its tail for displaying based on displaying request, then by the advertisement letter of spreading its tail
Breath is sent to user equipment, and corresponding advertisement of spreading its tail, better user experience can be shown in time thereby using family equipment.
Moreover, the network equipment can determine whether there is newly-increased spread its tail extensively in the advertising database of spreading its tail in the application
It accuses, wherein, the newly-increased advertisement of spreading its tail is the advertisement of spreading its tail never shown, can be by the new increase when the newly-increased advertisement of presence
Screen advertisement and corresponding newly-increased advertising information of spreading its tail are sent to the user equipment, so as to which newest advertisement is sent out in time
It send to user equipment, corresponding advertisement is subsequently being shown in time for user equipment.
In addition, the embodiment of the present application additionally provides a kind of computer-readable medium, computer-readable instruction is stored thereon with,
The computer-readable instruction can be executed by processor to realize preceding method.
The embodiment of the present application additionally provides a kind of network equipment for advertisement of spreading its tail for displaying, wherein, the network equipment packet
It includes：
One or more processors；And
The memory of computer-readable instruction is stored with, the computer-readable instruction makes the processor when executed
Perform the operation of preceding method.
For example, computer-readable instruction makes one or more of processors when executed：A receives user equipment and sends
Spread its tail advertising display request；Based on the advertising display request of spreading its tail, determine that the advertisement of spreading its tail for displaying is corresponding and spread its tail
Advertising information；The advertising information of spreading its tail is sent to the user equipment.
In addition, the embodiment of the present application additionally provides a kind of user equipment for advertisement of spreading its tail for displaying, wherein, which sets
It is standby to include：
One or more processors；And
The memory of computer-readable instruction is stored with, the computer-readable instruction makes the processor when executed
Perform the operation of preceding method.
For example, computer-readable instruction makes one or more of processors when executed：It is opened to network equipment transmission
Shield advertising display request；The network equipment is received based on advertising display request determines, the spreading its tail for displaying of spreading its tail
The corresponding advertising information of spreading its tail of advertisement；Corresponding advertisement of spreading its tail is shown based on the advertising information of spreading its tail.
It is obvious to a person skilled in the art that the present invention is not limited to the details of above-mentioned exemplary embodiment, Er Qie
In the case of without departing substantially from spirit or essential attributes of the invention, the present invention can be realized in other specific forms.Therefore, no matter
From the point of view of which point, the present embodiments are to be considered as illustrative and not restrictive, and the scope of the present invention is by appended power
Profit requirement rather than above description limit, it is intended that all by what is fallen within the meaning and scope of the equivalent requirements of the claims
Variation includes within the present invention.Any reference numeral in claim should not be considered as to the involved claim of limitation.This
Outside, it is clear that one word of " comprising " is not excluded for other units or step, and odd number is not excluded for plural number.That is stated in device claim is multiple
Unit or device can also be realized by a unit or device by software or hardware.The first, the second grade words are used for table
Show title, and do not represent any particular order.
Claims (19)
1. a kind of method for advertisement of spreading its tail at network equipment end for displaying, wherein, the method includes：
Receive the advertising display request of spreading its tail that user equipment is sent；
Based on the advertising display request of spreading its tail, determine that user equipment end shows the displaying information of spreading its tail for advertisement of spreading its tail；
The advertising information of spreading its tail is sent to the user equipment.
2. according to the method described in claim 1, wherein, the advertising display request of spreading its tail based on described in determines user equipment
End shows that the displaying information of spreading its tail for advertisement of spreading its tail includes：
Based on the advertising display request of spreading its tail, the advertisement of spreading its tail for displaying is determined in advertising database of spreading its tail, wherein, institute
It states and meets preset condition for the advertisement of spreading its tail of displaying.
3. according to the method described in claim 2, wherein, the preset condition includes following at least any one：
The history displaying number of the advertisement of spreading its tail is minimum；
There is preferred displaying to weigh for the advertisement of spreading its tail；
The default displaying number of history displaying number distance of the advertisement of spreading its tail is maximum；
The time interval longest that advertisement was shown apart from last time of spreading its tail.
4. according to the method in any one of claims 1 to 3, wherein, the advertising display request of spreading its tail includes the use
The locally available advertising information of spreading its tail of family equipment, it is described the advertising information of spreading its tail is sent to the user equipment to include：
When the corresponding advertisement letter of spreading its tail of the advertisement of spreading its tail shown in the locally available advertising information of spreading its tail not comprising described
Breath spreads its tail advertising information and the advertisement of spreading its tail is sent to the user equipment by described.
5. method according to any one of claim 2 to 4, wherein, it is described to be asked based on the advertising display of spreading its tail, really
Determine user equipment end and show that the displaying information of spreading its tail for advertisement of spreading its tail further includes：
Newly-increased advertisement of spreading its tail is determined whether there is in the advertising database of spreading its tail, wherein, the newly-increased advertisement of spreading its tail be from
The advertisement of spreading its tail not shown；
It is described the advertising information of spreading its tail is sent to the user equipment to further include：
Newly-increased advertisement is spread its tail by described and corresponding newly-increased advertising information of spreading its tail is sent to the user equipment.
6. a kind of method for advertisement of spreading its tail at user equipment end for displaying, wherein, the method includes：
Advertising display request of spreading its tail is sent to the network equipment；
Receive the network equipment based on it is described spread its tail it is that advertising display request determines, corresponding opened for the advertisement of spreading its tail of displaying
Shield advertising information；
Corresponding advertisement of spreading its tail is shown based on the advertising information of spreading its tail.
7. according to the method described in claim 6, wherein, the advertising display request of spreading its tail includes the local of the user equipment
Advertising information of spreading its tail can be used, the method further includes：
Whether the local advertisement of spreading its tail of detection can be used, and spreads its tail advertisement when there are available local, is spread its tail based on the available local
Advertisement determines locally available advertising information of spreading its tail；
It is described to receive the network equipment based on the advertisement correspondence that advertising display request determines, for displaying of spreading its tail of spreading its tail
Advertising information of spreading its tail include：
When the corresponding advertisement letter of spreading its tail of the advertisement of spreading its tail shown in the locally available advertising information of spreading its tail not comprising described
Breath receives the network equipment based on spread its tail spread its tail advertisement and the correspondence that advertising display request determines, for displaying
Advertising information of spreading its tail.
8. according to the method described in claim 7, wherein, the method further includes：
Whether the local advertisement of spreading its tail of detection can be used, and spreads its tail advertisement when there are not available local, deletes the not available local
It spreads its tail advertisement.
9. the method described according to claim 6 or 7, wherein, it is described to receive the network equipment based on the advertisement exhibition of spreading its tail
Show it is that request determines, further include for the corresponding advertising information of spreading its tail of advertisement of spreading its tail of displaying：
Receive newly-increased advertisement and the corresponding newly-increased advertising information of spreading its tail of spreading its tail that the network equipment determines.
10. the method according to claim 7 or 9, wherein, the method further includes：
When meeting download condition, download it is described for displaying spread its tail advertisement or download it is described for displaying spread its tail advertisement with
And the newly-increased advertisement of spreading its tail.
11. according to the method described in claim 10, wherein, the download condition includes following at least any one：
Current network environment non-data network；
Receive the download instruction of user.
12. according to the method described in any one of claim 6,10 or 11, wherein, it is described based on the advertising information exhibition of spreading its tail
Show that corresponding advertisement of spreading its tail includes：
Corresponding advertisement of spreading its tail locally is being searched based on the advertising information of spreading its tail, advertisement of spreading its tail described in displaying.
13. the method according to claim 11, wherein, the method includes：
When it is described spread its tail advertisement can not carousel, advertisement of spreading its tail described in deletion.
14. according to the method for claim 12, wherein, the advertising information of spreading its tail based on described in shows corresponding spread its tail extensively
Announcement includes：
When locally not finding corresponding advertisement of spreading its tail based on the advertising information of spreading its tail, locally available spread its tail extensively is shown
It accuses, wherein, the locally available advertisement of spreading its tail meets local displaying condition.
15. according to the method for claim 14, wherein, the local displaying condition includes following at least any one：
The history displaying number of the locally available advertisement of spreading its tail is minimum；
There is preferred displaying to weigh for the locally available advertisement of spreading its tail；
The default displaying number of history displaying number distance of the locally available advertisement of spreading its tail is maximum；
The locally available time interval longest that advertisement was shown apart from last time of spreading its tail.
16. a kind of computer-readable medium, is stored thereon with computer-readable instruction, the computer-readable instruction can be handled
Device performs to realize the method as described in any one of claim 1 to 5.
17. a kind of computer-readable medium, is stored thereon with computer-readable instruction, the computer-readable instruction can be handled
Device performs to realize the method as described in any one of claim 6 to 12.
18. it is a kind of for showing the network equipment for advertisement of spreading its tail, wherein, which includes：
One or more processors；And
The memory of computer-readable instruction is stored with, the computer-readable instruction when executed performs the processor
Such as the operation of any one of claim 1 to 5 the method.
19. it is a kind of for showing the user equipment for advertisement of spreading its tail, wherein, which includes：
One or more processors；And
The memory of computer-readable instruction is stored with, the computer-readable instruction when executed performs the processor
Such as the operation of any one of claim 6 to 12 the method.
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