CN107396149A - Play the method and device of advertisement - Google Patents
Play the method and device of advertisement Download PDFInfo
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- CN107396149A CN107396149A CN201710774547.0A CN201710774547A CN107396149A CN 107396149 A CN107396149 A CN 107396149A CN 201710774547 A CN201710774547 A CN 201710774547A CN 107396149 A CN107396149 A CN 107396149A
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- China
- Prior art keywords
- targeted advertisements
- advertising message
- time
- data base
- advertisement
- Prior art date
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/4424—Monitoring of the internal components or processes of the client device, e.g. CPU or memory load, processing speed, timer, counter or percentage of the hard disk space used
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
- H04N21/4586—Content update operation triggered locally, e.g. by comparing the version of software modules in a DVB carousel to the version stored locally
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The disclosure is directed to a kind of method and device for playing advertisement, to improve the injected volume of advertisement and exposure.Methods described includes：Default system event is monitored；When listening to default system event, it is determined that targeted advertisements information corresponding with default system event；Targeted advertisements material is obtained from local data base based on targeted advertisements information；Targeted advertisements information and targeted advertisements material are prestored in local data base；Targeted advertisements material is played based on targeted advertisements information.Disclosed technique scheme can improve the injected volume and exposure of advertisement.
Description
Technical field
This disclosure relates to Internet technical field, more particularly to a kind of method and device for playing advertisement.
Background technology
In recent years, with the raising of internet intelligent TV market permeability, (Over-The-Top TV, are based on OTT TV
The Video service of internet) scale also high-volume increase year by year.How the injected volume and exposure of advertisement is improved based on OTT TV
It is a problem for being currently needed for solving.
The content of the invention
To overcome problem present in correlation technique, the embodiment of the present disclosure provides a kind of method and device for playing advertisement,
To improve the injected volume of advertisement and exposure.
According to the first aspect of the embodiment of the present disclosure, there is provided a kind of method for playing advertisement, including：
Default system event is monitored；
When listening to the default system event, it is determined that targeted advertisements corresponding with the default system event are believed
Breath；
Targeted advertisements material is obtained from local data base based on the targeted advertisements information；It is pre- in the local data base
There are the targeted advertisements information and the targeted advertisements material；
The targeted advertisements material is played based on the targeted advertisements information.
In one embodiment, determination targeted advertisements information corresponding with the default system event, it may include：
Determine that current point in time and history of advertising play record；
Played and recorded based on the current point in time and the history of advertising, determine the targeted advertisements information.
In one embodiment, described played based on the current point in time with the history of advertising is recorded, it is determined that described
Targeted advertisements information, it may include：
Record is played based on the current point in time and the history of advertising and determines at least one alternative advertising message；
Determine at least one respective integrity degree of ad material corresponding at least one alternative advertising message；
The targeted advertisements information is determined from least one alternative advertising message based on the integrity degree.
In one embodiment, methods described may also include：
Determine at least one advertising message respective period of validity stored in the local data base；
Based on the period of validity and current point in time, the advertising message beyond the period of validity is entered with ad material
Row is deleted.
In one embodiment, methods described may also include：
Determine the capacity warning value of the local data base and take capacity；
When it is described taken capacity and reach the capacity warning value when, will storage start time point apart from current point in time
The maximum advertising message of time interval is deleted with ad material.
According to the second aspect of the embodiment of the present disclosure, there is provided a kind of device for playing advertisement, described device include：
Module is monitored, is configured as monitoring default system event；
First determining module, be configured as when listening to the default system event, it is determined that with the default system
Targeted advertisements information corresponding to system event；
Acquisition module, it is configured as obtaining targeted advertisements material from local data base based on the targeted advertisements information；
The targeted advertisements information and the targeted advertisements material are prestored in the local data base；
Playing module, it is configured as playing the targeted advertisements material based on the targeted advertisements information.
In one embodiment, first determining module, it may include：
First determination sub-module, it is configured to determine that current point in time and history of advertising play record；
Second determination sub-module, it is configured as playing record based on the current point in time and the history of advertising, it is determined that
The targeted advertisements information.
In one embodiment, the acquisition module, it may include：
3rd determination sub-module, it is configured as playing record determination extremely based on the current point in time and the history of advertising
A few alternative advertising message；
4th determination sub-module, it is configured to determine that at least one advertisement corresponding at least one alternative advertising message
The respective integrity degree of material；
5th determination sub-module, it is configured as determining from least one alternative advertising message based on the integrity degree
The targeted advertisements information.
In one embodiment, described device may also include：
Second determining module, it is configured to determine that at least one advertising message stored in the local data base is respective
Period of validity；
First removing module, it is configured as being based on the period of validity and current point in time, to beyond the period of validity
Advertising message deleted with ad material.
In one embodiment, described device may also include：
3rd determining module, it is configured to determine that the capacity warning value of the local data base and has taken capacity；
Second removing module, be configured as it is described when having taken capacity and reaching the capacity warning value, will storage starting
Time point is deleted apart from the maximum advertising message of the time interval of current point in time with ad material.
According to the third aspect of the embodiment of the present disclosure, there is provided a kind of device for playing advertisement, including：
Processor；
For storing the memory of processor-executable instruction；
Wherein, the processor is configured as：
Default system event is monitored；
When listening to the default system event, it is determined that targeted advertisements corresponding with the default system event are believed
Breath；
Targeted advertisements material is obtained from local data base based on the targeted advertisements information；It is pre- in the local data base
There are the targeted advertisements information and the targeted advertisements material；
The targeted advertisements material is played based on the targeted advertisements information.
According to the fourth aspect of the embodiment of the present disclosure, there is provided a kind of computer-readable recording medium, be stored thereon with calculating
Machine program, the computer program realize following steps when being executed by processor：
Default system event is monitored；
When listening to the default system event, it is determined that targeted advertisements corresponding with the default system event are believed
Breath；
Targeted advertisements material is obtained from local data base based on the targeted advertisements information；It is pre- in the local data base
There are the targeted advertisements information and the targeted advertisements material；
The targeted advertisements material is played based on the targeted advertisements information.
The technical scheme provided by this disclosed embodiment can include the following benefits：By to default system event
Monitored, when listening to default system event, it is determined that targeted advertisements corresponding with the default system event listened to
Information, targeted advertisements material is obtained from local data base based on the targeted advertisements information, is then based on above-mentioned targeted advertisements
Information plays the targeted advertisements material.Due to playing advertisement when system event occurs, therefore generation system can be made full use of
The time of event plays advertisement, can so improve the injected volume and exposure of advertisement.Again due to advertising message and ad material
Be stored in advance in it is local, so, it is severe or under off-line state can also play advertisement even if network state, moreover,
The speed of carrying advertisement material can be improved, improves the fluency for playing advertisement.
It should be appreciated that the general description and following detailed description of the above are only exemplary and explanatory, not
The disclosure can be limited.
Brief description of the drawings
Accompanying drawing herein is merged in specification and forms the part of this specification, shows the implementation for meeting the present invention
Example, and for explaining principle of the invention together with specification.
Fig. 1 is the flow chart of the method for the broadcasting advertisement according to an exemplary embodiment.
Fig. 2 is the flow chart of the method for the broadcasting advertisement according to an exemplary embodiment one.
Fig. 3 is the flow chart of the method for the broadcasting advertisement according to an exemplary embodiment two.
Fig. 4 is the flow chart of the method for the broadcasting advertisement according to an exemplary embodiment three.
Fig. 5 is the flow chart of the method for the broadcasting advertisement according to an exemplary embodiment four.
Fig. 6 is a kind of block diagram of the device of broadcasting advertisement according to an exemplary embodiment.
Fig. 7 is the block diagram of another device for playing advertisement according to an exemplary embodiment.
Fig. 8 is the block diagram of another device for playing advertisement according to an exemplary embodiment.
Fig. 9 is the block diagram of another device for playing advertisement according to an exemplary embodiment.
Figure 10 is a kind of block diagram of the device of broadcasting advertisement according to an exemplary embodiment.
Embodiment
Here exemplary embodiment will be illustrated in detail, its example is illustrated in the accompanying drawings.Following description is related to
During accompanying drawing, unless otherwise indicated, the same numbers in different accompanying drawings represent same or analogous key element.Following exemplary embodiment
Described in embodiment do not represent and the consistent all embodiments of the present invention.On the contrary, they be only with it is such as appended
The example of the consistent apparatus and method of some aspects being described in detail in claims, of the invention.
Fig. 1 is the flow chart of the method for the broadcasting advertisement according to an exemplary embodiment.The method of the broadcasting advertisement
Can apply terminal device (such as：Intelligent TV set, computer, PAD, smart mobile phone) on.As shown in figure 1, the broadcasting advertisement
Method comprise the following steps S101-S104：
In step S101, default system event is monitored.
For above-mentioned default system event, power-on event, shutdown event can be included, screen protection event, restart thing
Part etc..In one exemplary embodiment, terminal device carries Android (Android) operating system (hereinafter referred to as Android systems
System), some system services and system-level operation can be monitored by broadcast mechanism.For example, for monitor terminal equipment
Power-on event, start completion broadcast (android.intent.action.BOOT_ can be sent after android system start completion
COMPLETED), it is wide all to receive this for all receivers (BroadcastReceiver) that have registered reception start completion broadcast
Broadcast.When above-mentioned receiver receives start completion broadcast, it is considered as and listens to power-on event.Certainly, in actual applications, it is right
The monitor method of system event is not limited to the above-mentioned monitor method by broadcast mechanism.
In step s 102, when listening to the default system event, it is determined that with the default system event pair
The targeted advertisements information answered.
In one embodiment, advertising message can include the acquisition of the playing duration and ad material of ad material
The information such as location.Wherein, the playing duration of ad material is plays the control information of advertisement, for the time length for controlling advertisement to play
Degree；The acquisition address of ad material is used to obtain targeted advertisements material.
In one embodiment, a plurality of advertising message and multiple ad materials can be prestored in local data base.Extensively
Accuse information to correspond with ad material, the acquisition address of the ad material in an advertising message corresponds to an advertisement element
Material., can be according to the advertisement element in targeted advertisements information when it is determined that during targeted advertisements information corresponding with default system event
Targeted advertisements material corresponding to the acquisition address acquisition of material.In the present embodiment, a plurality of advertising message can be centrally stored in this
One storage region on ground, multiple ad materials, which are concentrated, can be stored in another local storage region.So, can be to not
Ad material with advertisement position is managed collectively, and improves the efficiency of management to ad material, also allows for saving terminal device
Memory space.
In one embodiment, current point in time and history of advertising can be based on and plays record, it is determined that with listening to
Targeted advertisements information corresponding to default system event.Wherein, each advertisement element can be determined by playing record according to history of advertising
The information such as the played number of material, the start time point played recently.In one exemplary embodiment, will can play recently
Start time point and current point in time between time interval will be greater than the advertising message of prefixed time interval and screen, make
For alternative advertising message.Then, from alternative advertising message by the minimum advertising message of played number be defined as with it is default
Targeted advertisements information corresponding to system event.
In one embodiment, advertising message can also include the broadcasting frequency of corresponding ad material.Wherein, frequency is played
Secondary can be the daily broadcasting frequency, weekly the broadcasting frequency, monthly broadcasting frequency etc..For example, it can be 10 times a week to play the frequency.
When the broadcasting frequency in advertising message corresponding to the played number for detecting some ad material reaches, in currently playing week
Forbid playing the ad material in phase, but can continue to play in next playback period.For example, when one wide in the last week
The broadcasting time for accusing material is 10 times, and the broadcasting frequency in corresponding advertising message is 10 times to play the frequency weekly, then is working as
Forbid playing the ad material in the last week, it is still, interior in next week to continue to play.
In step s 103, targeted advertisements material is obtained from local data base based on the targeted advertisements information；It is described
The targeted advertisements information and the targeted advertisements material are prestored in local data base.
In the above-described embodiment, can the acquisition address based on the ad material in targeted advertisements information from local data
Targeted advertisements material in storehouse.Because advertising message and ad material are stored in advance in local data base, so, needing to play
During advertisement, targeted advertisements material rapidly can be obtained from local data base, reduce advertisement time delay, and advertisement can be improved
The fluency of broadcasting.
In step S104, the targeted advertisements material is played based on the targeted advertisements information.
In one embodiment, time that corresponding ad material repeats playing when playing can also be included in advertising message
Number.For example, the number repeated playing can be 1, or 2 or other numerical value.Believed according to the advertisement of targeted advertisements material
The number repeated playing in breath, play targeted advertisements material.For example, repeated playing when in the advertising message of targeted advertisements material
Number be 2 when, repeat playing targeted advertisements material twice.
In one exemplary embodiment, in local downloads ad information A, advertising message B, the advertisement in advance of intelligent television
Information C, ad material A, ad material B and ad material C, and advertising message A, advertising message B and advertising message C are stored
Same storage region in local, ad material A, ad material B and ad material C are stored in local another memory block
Domain.Wherein advertising message, ad material can be stored in intelligent television in the form of database, i.e. advertising message, advertisement element
Material can store in the local database.The particular content of advertising message see see table 1.Moreover, pre-set to start
This two pieces system event of event, shutdown event is monitored.
Continue exemplary embodiments mentioned above,, can be with if listening to power-on event when user opens intelligent television
Played and recorded according to current point in time and history of advertising, determine targeted advertisements information corresponding to power-on event.For example, current time
Point is time point D, and history of advertising plays record and may refer to table 2.If the time point D's and start time point A that plays recently
Between time interval and the start time point B that plays recently between time interval be all higher than prefixed time interval, then will
Advertising message A and advertising message B alternately advertising message.Then, according to the information in table 2, if played number A
Less than played number B, then advertising message A is defined as targeted advertisements information corresponding with power-on event.
Continue exemplary embodiments mentioned above, determine to obtain address A based on the advertising message A in table 1, and based on acquisition ground
Location A obtains ad material A from local data base, as targeted advertisements material.Then, determined according to advertising message A in table 1 wide
The number A that material A repeats playing when playing is accused, and ad material A is broadcast according to the number A repeated playing when playing
Put.
Continue exemplary embodiments mentioned above, when listening to shutdown event, play the process of advertisement and listen to start
It is similar that the process of advertisement is played during event, will not be repeated here.
Table 1
Table 2
In the present embodiment, by monitoring default system event, when listening to default system event, really
Fixed targeted advertisements information corresponding with the default system event listened to, based on the targeted advertisements information from local data base
Targeted advertisements material is obtained, above-mentioned targeted advertisements information is then based on and plays the targeted advertisements material.Due to being
Advertisement is played during system event, therefore the time that system event occurs can be made full use of to play advertisement, can so improve advertisement
Injected volume and exposure.Again due to advertising message and ad material be stored in advance in it is local, so, even if network state is disliked
It is bad or advertisement can also be played under off-line state, furthermore, it is possible to improve the speed of carrying advertisement material, improve and play advertisement
Fluency.
In one embodiment, determination targeted advertisements information corresponding with the default system event, it may include：
Determine that current point in time and history of advertising play record；
Played and recorded based on the current point in time and the history of advertising, determine the targeted advertisements information.
In one embodiment, described played based on the current point in time with the history of advertising is recorded, it is determined that described
Targeted advertisements information, it may include：
Record is played based on the current point in time and the history of advertising and determines at least one alternative advertising message；
Determine at least one respective integrity degree of ad material corresponding at least one alternative advertising message；
The targeted advertisements information is determined from least one alternative advertising message based on the integrity degree.
In one embodiment, methods described may also include：
Determine at least one advertising message respective period of validity stored in the local data base；
Based on the period of validity and current point in time, the advertising message beyond the period of validity is entered with ad material
Row is deleted.
In one embodiment, methods described may also include：
Determine the capacity warning value of the local data base and take capacity；
When it is described taken capacity and reach the capacity warning value when, will storage start time point apart from current point in time
The maximum advertising message of time interval is deleted with ad material.
Specifically how advertisement is played, refer to subsequent embodiment.
So far, the above method that the embodiment of the present disclosure provides, by monitoring default system event, is being listened to
During default system event, it is determined that targeted advertisements information corresponding with the default system event listened to, wide based on the target
Accuse information and targeted advertisements material is obtained from local data base, it is wide to be then based on the above-mentioned targeted advertisements information broadcasting target
Accuse material.Due to playing advertisement when system event occurs, therefore the time that system event occurs can be made full use of to play advertisement,
The injected volume and exposure of advertisement can so be improved.Again due to advertising message and ad material be stored in advance in it is local,
So advertisement badly or under off-line state can also be played even if network state, furthermore, it is possible to improve carrying advertisement material
Speed, improve play advertisement fluency.
The technical scheme of embodiment of the present disclosure offer is provided with specific embodiment below.
Fig. 2 is the flow chart of the method for the broadcasting advertisement according to an exemplary embodiment one；The present embodiment utilizes this
The above method that open embodiment provides, targeted advertisements letter is determined how to play record according to current point in time and history of advertising
It is illustrative exemplified by breath.As shown in Fig. 2 comprise the following steps：
In step s 201, default system event is monitored.
Step S201 is similar to the step S101 in the embodiment shown in Fig. 1, will not be repeated here.
In step S202, when listening to the default system event, current point in time and history of advertising are determined
Play record.
In step S203, it is at least one alternative that record determination is played based on the current point in time and the history of advertising
Advertising message.
In step S204, determine that at least one ad material corresponding at least one alternative advertising message is respective
Integrity degree.
In step S205, determine that the target is wide from least one alternative advertising message based on the integrity degree
Accuse information.
In step S206, the targeted advertisements material is played based on the targeted advertisements information.
Step S206 is similar to the step S104 in the embodiment shown in Fig. 1, will not be repeated here.
In the present embodiment, when listening to default system event, determine that current point in time and history of advertising play
Record.Wherein, history of advertising, which plays record, includes the played number of each ad material, the start time point played recently etc.
Information, it may refer to above-mentioned table 2.Certainly, in practical application, history of advertising broadcasting record can also be included except broadcasting recently
Start time point outside other all previous played start time points information, can also include each ad material each
History reproduction time section (including play start time point with end of playing time point) information.
In the present embodiment, the current point in time based on determination determines at least one alternative wide with history of advertising broadcasting record
When accusing information, based on the principle for avoiding the intensive broadcasting of same ad material, can by the start time point played recently with it is current
The advertising message that time interval between time point will be greater than prefixed time interval screens, alternately advertising message.Example
Exemplary embodiment described above, if current point in time is time point D, and if time point D and play recently starting when
Between time interval between time interval between point A and the start time point B that plays recently be all higher than between preset time
Every then by advertising message A and advertising message B alternately advertising message.
In one exemplary embodiment, it is determined that corresponding to above-mentioned at least one alternative advertising message it is at least one wide
When accusing the respective integrity degree of material, it can determine that at least one ad material is respective complete by the filename of ad material
Degree.Specifically, if before ad material downloads completion, the incomplete mark of file is carried in the file name of ad material
Information.If detected when the incomplete identification information of file is carried in the file name of ad material, ad material is determined
Integrity degree is 0., whereas if when not carrying the incomplete identification information of file in detecting the file name of ad material, then
The integrity degree for determining ad material is 100%.For example, before ad material A downloads completion, ad material A file name
For ggsc_a.ing, after ad material A downloads completion, the ad material A entitled ggsc_a of file, wherein " .ing " is
The incomplete identification information of file.When carrying " .ing " in the filename for detecting ad material A, determine ad material A's
Integrity degree is 0, conversely, when not carrying " .ing " in the filename for detecting ad material A, determines that ad material A's is complete
Spend for 100%.
In one exemplary embodiment, it is determined that corresponding to above-mentioned at least one alternative advertising message it is at least one wide
, can (Message-Digest Algorithm 5, message be plucked by the MD5 of ad material when accusing the respective integrity degree of material
Want algorithm the 5th edition) value determines the respective integrity degree of at least one ad material.Specifically, locally each advertisement is being prestored
The MD5 values of material.When in downloads ad material, a file can be locally being preserved simultaneously, this document includes the wide of download
Accuse the MD5 values of material.If the MD5 values of the ad material of the MD5 values of ad material with prestoring are identical, it is determined that this is wide
The integrity degree for accusing material is 100%., whereas if the MD5 values of the MD5 values of ad material and the ad material prestored are not
It is identical, it is determined that the integrity degree of the ad material is 0.For example, if ad material A MD5 values are
38b8c2c1093dd0fec383a9d9ac940515, the ad material A prestored MD5 values are
38b8c2c1093dd0fe, it is determined that ad material A integrity degree is 0.If ad material A MD5 values are
38b8c2c1093dd0fec383a9d9ac940515, the ad material A prestored MD5 values are also
38b8c2c1093dd0fec383a9d9ac940515, it is determined that ad material A integrity degree is 100%.Need what is illustrated
It is in the present embodiment, when the MD5 values of ad material are different from the MD5 values prestored, to determine the integrity degree of the ad material
For 0.But in actual applications, it is not limited to the mode shown in the present embodiment.
In the present embodiment, based at least one ad material corresponding to above-mentioned at least one alternative advertising message each
Integrity degree, determine the targeted advertisements information from least one alternative advertising message.Specifically, can be first from least
Integrity degree is determined in one alternative advertising message as at least one advertising message corresponding to 100% ad material, as to be selected
Advertising message.Then, the minimum advertising message of played number can be defined as and default system from advertising message to be selected
Targeted advertisements information corresponding to system event, can also be randomly selected from advertising message to be selected an advertising message be defined as with advance
If system event corresponding to targeted advertisements information.In actual applications, targeted advertisements information is determined from advertising message to be selected
Mode is not limited to the mode shown in the present embodiment.
In the present embodiment, the integrity degree that record and ad material can be played by current point in time, history of advertising is true
Fixed targeted advertisements information corresponding with default system event, can both avoid same ad material by caused by intensive broadcasting
Counter productive, it can avoid playing incomplete ad material again.
Fig. 3 is the flow chart of the method for the broadcasting advertisement according to an exemplary embodiment two；The present embodiment utilizes this
The above method that open embodiment provides, by being carried out exemplified by being deleted beyond the advertising message of period of validity with ad material
Exemplary illustration.As shown in figure 3, comprise the following steps：
In step S301, at least one advertising message respective period of validity stored in local data base is determined.
In the present embodiment, the period of validity of advertising message is that ad material corresponding to advertising message allows to play at least
One period.So the period of validity of ad material corresponding to advertising message is identical with the period of validity of the advertising message.Example
Such as, the advertising message A term of validity can be time point A1~time point A2, time point A3~time point A4 and time point A5~
Time point A6.Wherein, time point A1, A2, A3, A4, A5 and A6 is according to putting in order, and order posterior time point is rear.
In one exemplary embodiment, advertising message A is commodity A advertising message, and the advertising message A term of validity can be 2017 4
Month September of on May 31st, 1 day 1 and 2017 on October 31st, 1 day 1.The advertisement that advertising message B is commodity B is believed
Breath, the advertising message B term of validity can be 2 months 2017 on March 31st, 1 day 1.Advertising message C is commodity C advertisement
Information, the advertising message C term of validity can be 1 day to 2017 June in 2017 of on Augusts 30,.
In step s 302, based on the period of validity and current point in time, to the advertisement letter beyond the period of validity
Breath is deleted with ad material.
In the present embodiment, when current point in time was not located in the limited time limit of advertising message, it is considered as current point in time
Period of validity beyond advertising message beyond the advertising message of period of validity with ad material, it is necessary to will be deleted.Above-mentioned
Exemplary embodiment in, if current point in time is August in 2017 22, it is determined that above-mentioned advertising message B ultrasound goes out effectively
In the time limit, advertising message B and ad material B are deleted.
In the present embodiment, the advertising message beyond period of validity is deleted with ad material, can be to being locally stored
Space is reasonably cleared up, and improves the value of local storage space, and can be lowered and be determined targeted advertisements information
Time, shorten the delay for playing advertisement.
Fig. 4 is the flow chart of the method for the broadcasting advertisement according to an exemplary embodiment three；The present embodiment utilizes this
The above method that open embodiment provides, with according to the capacity for having taken capacity and local data base of local data base to advertisement
Information is illustrative exemplified by being deleted with ad material.As shown in figure 4, comprise the following steps：
In step S401, determine the capacity warning value of the local data base and taken capacity.
In step S402, when it is described taken capacity and reach the capacity warning value when, will storage start time point away from
The advertising message maximum from the time interval of current point in time is deleted with ad material.
In the present embodiment, the capacity determination that the capacity warning value of local data base can be based on local data base.One
In individual exemplary embodiment, it may be determined that the 80% of the capacity of local data base is the capacity warning value of local data base.For example, such as
The capacity of fruit local data base is 2G, it may be determined that 1.6G is the capacity warning value of local data base.Certainly, local data base is determined
The mode of capacity warning value be not limited in the present embodiment cited mode.
In the present embodiment, can when local data base is when having taken capacity and reaching the capacity warning value of local data base
Deleted so that start time point will be stored apart from the maximum advertising message of the time interval of current point in time with ad material.
In one exemplary embodiment, if current point in time is August in 2017 22, advertising message A and ad material A storage rises
Time point beginning is on March 31st, 2017, and advertising message B and ad material B storage start time point is on January 31st, 2017,
Advertising message C and ad material C storage start time point be on May 31st, 2017, then advertising message B and ad material B
The time interval that start time point is stored apart from current point in time is maximum, and advertising message B and ad material B are deleted.
In the present embodiment, when being originated by when the capacity of occupancy of local data base reaches capacity warning value, will store
Between point deleted apart from the maximum advertising message of the time interval of current point in time with ad material, can need to update extensively
Information is accused with avoiding the off-capacity of local data base during ad material and causing the situation of failed download.
Fig. 5 is the flow chart of the method for the broadcasting advertisement according to an exemplary embodiment four；The present embodiment, with office
It is illustrative exemplified by broadcasting advertisement under network condition of anticipating.In the present embodiment, advertisement client side is installed in terminal device,
For asking advertising message and ad material to advertising service end, so that terminal device can be based on advertisement information play advertisement element
Material.As shown in figure 5, comprise the following steps：
In step S501, terminal device sends the first ad-request to advertisement client side.
In the present embodiment, it is wide to send first when listening to default system event to advertisement client side for terminal device
Accuse request.First ad-request includes advertising site mark, adline identifies.
For advertisement position, the corresponding advertisement position of a default system event.In the present embodiment, advertisement position is one and taken out
The concept of elephant, mean the period that advertisement is played when default system event occurs.For example, it is used to play after power-on event
The preset time period of advertisement is an advertisement position.Advertisement position possesses an advertising site mark, for the unique mark advertisement position.
In one exemplary embodiment, the advertising site mark of power-on event can be ggw_01, and the advertising site mark of event of shutting down can be with
For ggw_02, the advertising site mark of screen protection event can be ggw_03.
For adline, including online advertisement and offline advertisement.Adline is identified for identified ad type, example
Such as, online advertisement is identified as gglx_1, and offline advertisement is identified as gglx_2.
In step S502, advertisement client side judges whether to ask offline advertisement.If it is, step S503 is performed, such as
Fruit is not then to perform step S504.
In the present embodiment, adline mark of the advertisement client side in the first above-mentioned ad-request judges terminal
Whether equipment asks offline advertisement.For example, when adline is identified as gglx_1, premises equipment requests online advertisement is judged, when
Adline is identified as gglx_2, judges premises equipment requests offline advertisement.
In step S504, advertisement client side sends the second ad-request to advertising service end.
In the present embodiment, advertising site mark, the screen resolution of terminal device, terminal are carried in the second ad-request to set
The information such as standby network address, the identification code of terminal device.
In step S505, advertisement client side obtains the first advertising message from advertising service end.
In the present embodiment, advertising service end is wide according to second after the second ad-request of advertisement client side is received
Accuse the advertising site mark in request, the screen resolution of terminal device determines the first advertising message and the first ad material, and root
The first advertising message is sent to advertisement client side according to the network address of terminal device, the identification code of terminal device.
In step S506, advertisement client side judges whether to cache the first ad material.If it is, perform step
S507。
In the present embodiment, advertisement client side is to judge the first ad material whether is cached with terminal device, if eventually
Without the first ad material of caching in end equipment, then terminal device is downloaded to from advertising service end by the first ad material, and hold
Row step S507.
In step s 507, cache path is write the first advertising message by advertisement client side.
In the present embodiment, cache path is the path that the first ad material is cached in terminal device.
In step S508, advertisement client side sends the first advertising message to terminal device.When terminal device receives
After first advertising message, the first ad material is obtained based on cache path, and based on first the first advertisement of advertisement information play element
Material.
In step S503, advertisement client side judges whether local data base has cached the first advertising message.If it is,
Step S509 is performed, if it is not, then performing step S512.
In the present embodiment, it can determine whether local data base has cached by accessing the local data base of terminal device
First advertising message.The first advertising message in terminal device be present if found, it is determined that it is wide that local data base has cached first
Accuse information.
In step S509, advertisement client side judges whether that ad material can be played in current point in time.If it is,
Step S510 is performed, if it is not, then performing step S512.
In the present embodiment, can by compare current point in time whether be the start time point that plays of default advertisement come
Judge whether that ad material can be played in current point in time.If current point in time is the initial time that default advertisement plays
Point, then judge that ad material can be played in current point in time, if current point in time is not the starting that default advertisement plays
Time point, then judge that ad material cannot be played in current point in time.
In step S510, advertisement client side judges whether local data base has cached the first ad material.If it is,
Step S511 is performed, if it is not, then performing step S512.
In the present embodiment, it can determine whether local data base has cached by accessing the local data base of terminal device
First ad material.The first ad material in terminal device be present if found, it is determined that it is wide that local data base has cached first
Material is accused, the first ad material in terminal device be present if do not found, it is determined that local data base does not cache the first advertisement
Material.
In step S511, advertisement client side sends the first advertising message to terminal device.When terminal device receives
After first advertising message, the first ad material is obtained based on cache path, and based on first the first advertisement of advertisement information play element
Material.
In step S512, advertisement client side sends Asynchronous Request to advertising service end.
In the present embodiment, Asynchronous Request is used to ask the second advertising message and the second ad material.The Asynchronous Request with
Second ad-request is similar, will not be repeated here.
In step S513, advertisement client side obtains the second advertising message from advertising service end.
In step S514, terminal device caches the second ad material.
In step S515, terminal device caches the second advertising message.
Step S512~S515 is used for the advertising message and ad material for updating local cache, for offline advertisement.
In the present embodiment, caching ad information and ad material are passed through so that can all may be used under any network condition
To play advertisement so that the dependence to network has been requested in broadcasting advertisement, is advantageous to improve the injected volume and exposure of advertisement.And
And advertisement client side terminal device and the intermediate transit point at advertising service end, the access of terminal device and adding for advertisement position can be facilitated
Add.
Fig. 6 is a kind of block diagram of the device of broadcasting advertisement according to an exemplary embodiment, as shown in fig. 6, playing
The device of advertisement includes：
Module 61 is monitored, is configured as monitoring default system event；
First determining module 62, is configured as when listening to the default system event, it is determined that with it is described default
Targeted advertisements information corresponding to system event；
Acquisition module 63, it is configured as obtaining targeted advertisements element from local data base based on the targeted advertisements information
Material；The targeted advertisements information and the targeted advertisements material are prestored in the local data base；
Playing module 64, it is configured as playing the targeted advertisements material based on the targeted advertisements information.
In one embodiment, as shown in fig. 7, first determining module 62, it may include：
First determination sub-module 621, it is configured to determine that current point in time and history of advertising play record；
Second determination sub-module 622, it is configured as playing record based on the current point in time and the history of advertising, really
The fixed targeted advertisements information.
In one embodiment, as shown in fig. 7, the acquisition module 63, it may include：
3rd determination sub-module 631, it is configured as playing record really based on the current point in time and the history of advertising
Fixed at least one alternative advertising message；
4th determination sub-module 632, it is configured to determine that at least one corresponding at least one alternative advertising message
The respective integrity degree of ad material；
5th determination sub-module 633, it is configured as based on the integrity degree from least one alternative advertising message
Determine the targeted advertisements information.
In one embodiment, as shown in figure 8, described device 6 may also include：
Second determining module 65, it is configured to determine that at least one advertising message stored in the local data base each
Period of validity；
First removing module 66, it is configured as being based on the period of validity and current point in time, to beyond the term of validity
The advertising message of limit is deleted with ad material.
In one embodiment, as shown in figure 9, described device 6 may also include：
3rd determining module 67, it is configured to determine that the capacity warning value of the local data base and has taken capacity；
Second removing module 68, is configured as described when having taken capacity and reaching the capacity warning value, will store
Time point beginning is deleted apart from the maximum advertising message of the time interval of current point in time with ad material.
On the device in above-described embodiment, wherein modules perform the concrete mode of operation in relevant this method
Embodiment in be described in detail, explanation will be not set forth in detail herein.
Figure 10 is a kind of block diagram of the device of broadcasting advertisement according to an exemplary embodiment.For example, device 1000
Can be mobile phone, computer, intelligent television, digital broadcast terminal, messaging devices, game console, tablet device,
Medical Devices, body-building equipment, personal digital assistant etc..
Reference picture 10, device 1000 can include following one or more assemblies：Processing component 1002, memory 1004,
Power supply module 1006, multimedia groupware 1008, audio-frequency assembly 1010, the interface 1012 of input/output (I/O), sensor cluster
1014, and communication component 1016.
The integrated operation of the usual control device 1000 of processing component 1002, such as communicated with display, call, data,
The operation that camera operation and record operation are associated.Treatment element 1002 can include one or more processors 1020 to perform
Instruction, to complete all or part of step of above-mentioned method.In addition, processing component 1002 can include one or more moulds
Block, the interaction being easy between processing component 1002 and other assemblies.For example, processing component 1002 can include multi-media module,
To facilitate the interaction between multimedia groupware 1008 and processing component 1002.
Memory 1004 is configured as storing various types of data to support the operation in equipment 1000.These data
Example includes being used for the instruction of any application program or method operated on device 1000, contact data, telephone book data,
Message, picture, video etc..Memory 1004 can by any kind of volatibility or non-volatile memory device or they
Combination is realized, such as static RAM (SRAM), Electrically Erasable Read Only Memory (EEPROM), it is erasable can
Program read-only memory (EPROM), programmable read only memory (PROM), read-only storage (ROM), magnetic memory, flash memory
Reservoir, disk or CD.
Electric power assembly 1006 provides electric power for the various assemblies of device 1000.Electric power assembly 1006 can include power management
System, one or more power supplys, and other components associated with generating, managing and distributing electric power for device 1000.
Multimedia groupware 1008 is included in the screen of one output interface of offer between described device 1000 and user.
In some embodiments, screen can include liquid crystal display (LCD) and touch panel (TP).If screen includes touch panel,
Screen may be implemented as touch-screen, to receive the input signal from user.Touch panel includes one or more touch and passed
Sensor is with the gesture on sensing touch, slip and touch panel.The touch sensor can not only sensing touch or slip be dynamic
The border of work, but also detect the duration and pressure related to the touch or slide.In certain embodiments, it is more
Media component 1008 includes a front camera and/or rear camera.When equipment 1000 is in operator scheme, mould is such as shot
When formula or video mode, front camera and/or rear camera can receive outside multi-medium data.Each preposition shooting
Head and rear camera can be a fixed optical lens system or have focusing and optical zoom capabilities.
Audio-frequency assembly 1010 is configured as output and/or input audio signal.For example, audio-frequency assembly 1010 includes a wheat
Gram wind (MIC), when device 1000 is in operator scheme, during such as call model, logging mode and speech recognition mode, microphone quilt
It is configured to receive external audio signal.The audio signal received can be further stored in memory 1004 or via communication
Component 1016 is sent.In certain embodiments, audio-frequency assembly 1010 also includes a loudspeaker, for exports audio signal.
I/O interfaces 1012 provide interface, above-mentioned peripheral interface module between processing component 1002 and peripheral interface module
Can be keyboard, click wheel, button etc..These buttons may include but be not limited to：Home button, volume button, start button and
Locking press button.
Sensor cluster 1014 includes one or more sensors, and the state for providing various aspects for device 1000 is commented
Estimate.For example, sensor cluster 1014 can detect opening/closed mode of equipment 1000, the relative positioning of component, such as institute
The display and keypad that component is device 1000 are stated, sensor cluster 1014 can be with detection means 1000 or device 1,000 1
The position of individual component changes, the existence or non-existence that user contacts with device 1000, the orientation of device 1000 or acceleration/deceleration and dress
Put 1000 temperature change.Sensor cluster 1014 can include proximity transducer, be configured in no any physics
The presence of object nearby is detected during contact.Sensor cluster 1014 can also include optical sensor, as CMOS or ccd image are sensed
Device, for being used in imaging applications.In certain embodiments, the sensor cluster 1014 can also include acceleration sensing
Device, gyro sensor, Magnetic Sensor, pressure sensor or temperature sensor.
Communication component 1016 is configured to facilitate the communication of wired or wireless way between device 1000 and other equipment.Dress
The wireless network based on communication standard, such as WiFi, 2G or 3G, or combinations thereof can be accessed by putting 1000.It is exemplary at one
In embodiment, communication component 1016 receives broadcast singal or broadcast correlation from external broadcasting management system via broadcast channel
Information.In one exemplary embodiment, the communication component 1016 also includes near-field communication (NFC) module, to promote short distance
Communication.For example, radio frequency identification (RFID) technology, Infrared Data Association (IrDA) technology, ultra wide band can be based in NFC module
(UWB) technology, bluetooth (BT) technology and other technologies are realized.
In the exemplary embodiment, device 1000 can be by one or more application specific integrated circuits (ASIC), numeral
Signal processor (DSP), digital signal processing appts (DSPD), PLD (PLD), field programmable gate array
(FPGA), controller, microcontroller, microprocessor or other electronic components are realized, for performing the above method.
In the exemplary embodiment, a kind of non-transitorycomputer readable storage medium including instructing, example are additionally provided
Such as include the memory 1004 of instruction, above-mentioned instruction can be performed to complete the above method by the processor 1020 of device 1000.Example
Such as, the non-transitorycomputer readable storage medium can be ROM, it is random access memory (RAM), CD-ROM, tape, soft
Disk and optical data storage devices etc..
Those skilled in the art will readily occur to the disclosure its after considering specification and putting into practice disclosure disclosed herein
Its embodiment.The application is intended to any modification, purposes or the adaptations of the disclosure, these modifications, purposes or
Person's adaptations follow the general principle of the disclosure and including the undocumented common knowledges in the art of the disclosure
Or conventional techniques.Description and embodiments are considered only as exemplary, and the true scope of the disclosure and spirit are by following
Claim is pointed out.
It should be appreciated that the precision architecture that the disclosure is not limited to be described above and is shown in the drawings, and
And various modifications and changes can be being carried out without departing from the scope.The scope of the present disclosure is only limited by appended claim.
Claims (12)
- A kind of 1. method for playing advertisement, it is characterised in that methods described includes：Default system event is monitored；When listening to the default system event, it is determined that targeted advertisements information corresponding with the default system event；Targeted advertisements material is obtained from local data base based on the targeted advertisements information；Prestored in the local data base The targeted advertisements information and the targeted advertisements material；The targeted advertisements material is played based on the targeted advertisements information.
- 2. according to the method for claim 1, it is characterised in that determination mesh corresponding with the default system event Advertising message is marked, including：Determine that current point in time and history of advertising play record；Played and recorded based on the current point in time and the history of advertising, determine the targeted advertisements information.
- 3. according to the method for claim 2, it is characterised in that described to be based on the current point in time and the history of advertising Record is played, determines the targeted advertisements information, including：Record is played based on the current point in time and the history of advertising and determines at least one alternative advertising message；Determine at least one respective integrity degree of ad material corresponding at least one alternative advertising message；The targeted advertisements information is determined from least one alternative advertising message based on the integrity degree.
- 4. according to the method for claim 1, it is characterised in that also include：Determine at least one advertising message respective period of validity stored in the local data base；Based on the period of validity and current point in time, the advertising message beyond the period of validity is deleted with ad material Remove.
- 5. according to the method for claim 1, it is characterised in that also include：Determine the capacity warning value of the local data base and take capacity；When it is described taken capacity and reach the capacity warning value when, time of the start time point apart from current point in time will be stored The maximum advertising message in interval is deleted with ad material.
- 6. a kind of device for playing advertisement, it is characterised in that described device includes：Module is monitored, is configured as monitoring default system event；First determining module, be configured as when listening to the default system event, it is determined that with the default system thing Targeted advertisements information corresponding to part；Acquisition module, it is configured as obtaining targeted advertisements material from local data base based on the targeted advertisements information；It is described The targeted advertisements information and the targeted advertisements material are prestored in local data base；Playing module, it is configured as playing the targeted advertisements material based on the targeted advertisements information.
- 7. device according to claim 6, it is characterised in that first determining module, including：First determination sub-module, it is configured to determine that current point in time and history of advertising play record；Second determination sub-module, it is configured as playing record based on the current point in time and the history of advertising, it is determined that described Targeted advertisements information.
- 8. device according to claim 7, it is characterised in that the acquisition module, including：3rd determination sub-module, it is configured as playing record determination at least one based on the current point in time and the history of advertising Individual alternative advertising message；4th determination sub-module, it is configured to determine that at least one ad material corresponding at least one alternative advertising message Respective integrity degree；5th determination sub-module, it is configured as being based on the integrity degree from least one alternative advertising message described in determination Targeted advertisements information.
- 9. device according to claim 6, it is characterised in that also include：Second determining module, it is configured to determine that at least one advertising message stored in the local data base is respective effectively Time limit；First removing module, it is configured as being based on the period of validity and current point in time, to wide beyond the period of validity Information is accused to be deleted with ad material.
- 10. device according to claim 6, it is characterised in that also include：3rd determining module, it is configured to determine that the capacity warning value of the local data base and has taken capacity；Second removing module, is configured as described when having taken capacity and reaching the capacity warning value, will store initial time Point is deleted apart from the maximum advertising message of the time interval of current point in time with ad material.
- 11. a kind of device for playing advertisement, it is characterised in that described device includes：Processor；For storing the memory of processor-executable instruction；Wherein, the processor is configured as：Default system event is monitored；When listening to the default system event, it is determined that targeted advertisements information corresponding with the default system event；Targeted advertisements material is obtained from local data base based on the targeted advertisements information；Prestored in the local data base The targeted advertisements information and the targeted advertisements material；The targeted advertisements material is played based on the targeted advertisements information.
- 12. a kind of computer-readable recording medium, is stored thereon with computer program, it is characterised in that the computer program Following steps are realized when being executed by processor：Default system event is monitored；When listening to the default system event, it is determined that targeted advertisements information corresponding with the default system event；Targeted advertisements material is obtained from local data base based on the targeted advertisements information；Prestored in the local data base The targeted advertisements information and the targeted advertisements material；The targeted advertisements material is played based on the targeted advertisements information.
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