CN111523936A - Virtual resource allocation method and device - Google Patents
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Abstract
A virtual resource allocation method and device are provided, the method is applied to an advertisement service platform; the method comprises the following steps: receiving advertisement demand data sent by a client; the advertisement demand data indicates the user demand of playing the advertisement on the user intelligent terminal corresponding to the client; determining whether the advertisement data matched with the advertisement demand data is included in an advertisement data set maintained by the advertisement service platform; the advertisement data set comprises advertisement data released by a plurality of advertisement releasing parties; if the advertisement data set comprises advertisement data matched with the advertisement demand data, pushing the advertisement data to a user intelligent terminal corresponding to the client side for playing; and when the fact that the user intelligent terminal plays the advertisement data is determined, distributing virtual resources to a user account corresponding to the client.
Description
Technical Field
The present disclosure relates to the field of computer applications, and in particular, to a method and an apparatus for allocating virtual resources.
Background
In the internet, an advertisement delivery party often needs to deliver an advertisement to a user. In order to improve the delivery efficiency and reasonably utilize network resources, an advertisement delivery party usually does not directly deliver advertisements to users, but sends the advertisements to an advertisement service platform, and then the advertisement service platform delivers the advertisements to the devices of the users.
However, the advertisements pushed by this method may cause the user to feel dislike; for example, the time of push happens to be in the busy period of the recipient, or the recipient is pushed recommended content that is not interesting at all, etc.; therefore, the conventional push method may cause the user to choose to stop receiving the push, so that the advertisement putting service is blocked.
Disclosure of Invention
In view of this, the present specification discloses a virtual resource allocation method and apparatus.
According to a first aspect of an embodiment of the present specification, a virtual resource allocation method is disclosed, which is applied to an advertisement service platform; the method comprises the following steps:
receiving advertisement demand data sent by a client; the advertisement demand data indicates the user demand of playing the advertisement on the user intelligent terminal corresponding to the client;
determining whether the advertisement data matched with the advertisement demand data is included in an advertisement data set maintained by the advertisement service platform; the advertisement data set comprises advertisement data released by a plurality of advertisement releasing parties;
if the advertisement data set comprises advertisement data matched with the advertisement demand data, pushing the advertisement data to a user intelligent terminal corresponding to the client side for playing; and the number of the first and second groups,
and when the fact that the user intelligent terminal plays the advertisement data is determined, distributing virtual resources to a user account corresponding to the client.
According to a second aspect of the embodiments of the present specification, a virtual resource allocation apparatus is disclosed, which is applied to an advertisement service platform; the device comprises:
the advertisement demand data receiving module is used for receiving advertisement demand data sent by the client; the advertisement demand data indicates the user demand of playing the advertisement on the user intelligent terminal corresponding to the client;
the advertisement data matching module is used for determining whether the advertisement data matched with the advertisement demand data is included in the advertisement data set maintained by the advertisement service platform; the advertisement data set comprises advertisement data released by a plurality of advertisement releasing parties;
the advertisement data pushing module is used for pushing the advertisement data to a user intelligent terminal corresponding to the client to play if the advertisement data set comprises the advertisement data matched with the advertisement demand data; and the number of the first and second groups,
and the virtual resource allocation execution module allocates virtual resources to the user account corresponding to the client when the user intelligent terminal is determined to play the advertisement data.
In the technical scheme, on one hand, the delivered advertisement data is matched with the advertisement demand data sent by the client, so that the demand of the user on the advertisement can be met, and the user experience is improved;
on the other hand, after the advertisement data pushed by the advertisement service platform is played, the user can obtain the corresponding virtual resource, so that positive incentive can be generated for the user, the initiative of the user in playing the advertisement is improved, the playing amount of the advertisement is further improved, and higher economic benefit is generated.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with this specification and together with the description, serve to explain the principles.
FIG. 1 is a diagram illustrating an example scenario in which an advertisement service platform performs advertisement push according to the present disclosure;
FIG. 2 is a flowchart illustrating a virtual resource allocation method described herein;
FIG. 3 is a diagram of another exemplary scenario of advertisement pushing performed by the advertisement service platform according to the present specification;
FIG. 4 is a schematic flow chart illustration of a process for deploying and invoking an intelligent contract as described herein;
fig. 5 is a diagram illustrating an exemplary configuration of a virtual resource allocation apparatus according to the present specification;
fig. 6 is a diagram illustrating an example of the structure of an electronic device for virtual resource allocation according to the present specification.
Detailed Description
In order to make those skilled in the art better understand the technical solutions in one or more embodiments of the present disclosure, the technical solutions in one or more embodiments of the present disclosure will be clearly and completely described below with reference to the drawings in one or more embodiments of the present disclosure. It is to be understood that the described embodiments are only a few, and not all embodiments. All other embodiments that can be derived by one of ordinary skill in the art from one or more embodiments of the disclosure without making any creative effort shall fall within the scope of the disclosure.
When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present specification. Rather, they are merely examples of systems and methods consistent with certain aspects of the present description, as detailed in the appended claims.
The terminology used in the description herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the description. As used in this specification and the appended claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used herein refers to and encompasses any and all possible combinations of one or more of the associated listed items.
It should be understood that although the terms first, second, third, etc. may be used herein to describe various information, these information should not be limited to these terms. These terms are only used to distinguish one type of information from another. For example, the first information may also be referred to as second information, and similarly, the second information may also be referred to as first information, without departing from the scope of the present specification. The word "if" as used herein may be interpreted as "at … …" or "when … …" or "in response to a determination", depending on the context.
Referring to fig. 1, fig. 1 is a diagram illustrating a scenario of advertisement push performed by an advertisement service platform according to the present disclosure;
as shown in fig. 1, in this scenario, the main participants include an advertisement service platform, a user intelligent terminal, and an advertisement delivery party.
The advertisement generally refers to a commercial advertisement in which a commodity operator or a service provider (hereinafter, referred to as a merchant) undertakes a fee and introduces a commodity promoted by the merchant or a service provided by the merchant directly or indirectly through a certain medium and form; the form of the advertisement may include text, video, pictures, audio, and so forth; correspondingly, the playing of the advertisement may also include the displaying of characters and pictures, the playing of audio and video, and the like.
The advertisement delivery party refers to the provider of the advertisement, such as the above-mentioned goods operator, service provider, or content creator who produces the advertisement instead, etc.; from the perspective of the advertisement putting party, the more advertisement audiences and the more advertisement playing amount are put by the advertisement putting party, the more successful the promotion of related products or services is, and the more beneficial the advertisement putting party is.
The user intelligent terminal refers to all terminals with the capability of receiving and displaying information in the specification; common, for example, various smart home products such as smart sound, smart refrigerator, smart display screen, etc., wearable smart terminals such as smart band, smart watch, etc., and various vehicle-mounted and airborne interactive screens, etc.; from the user's perspective on the user's smart terminal side, tolerance for advertising is limited, especially if the goods or services displayed by the advertisement are not sufficiently attractive to the user, who may tend to stop advertisement acceptance.
Therefore, in the traditional advertisement pushing scenario, the demand of the advertisement putting party and the demand of the user are contradictory: the advertisement putting party hopes that the user plays the advertisements of the user's own as much as possible, and the user easily generates a conflicting emotion for the advertisements which are not interested, and finally chooses to completely close the advertisement reception.
In the related art, the dislike of the user on the inferior advertisement can be reduced by improving the quality of the advertisement; or gradually adjusting the number and duration of the advertisements and probing the tolerance limit of the user; finally, more advertisements are expected to be played within the tolerance limit of the user, resulting in more benefits; however, with the above measures, the contradiction between the advertisement publisher and the user still exists, and the obtained effect is not significant enough.
Based on this, the present specification proposes a technical solution in which an advertisement service platform obtains demand data of a user for an advertisement in advance, so as to push an advertisement meeting the demand of the user to the user intelligent terminal, and allocates a virtual resource to the user when it is determined that the user intelligent terminal plays the advertisement.
When the method is realized, the advertisement service platform is used as an intermediary between an advertisement putting party and a user intelligent terminal, on one hand, a set formed by advertisement data can be obtained and maintained from the advertisement putting party in advance, on the other hand, the user demand can be obtained from the user intelligent terminal, matched advertisement data is obtained from the set according to the demand, and then the advertisement data is pushed to the user intelligent terminal, so that advertisements received by the user through the user intelligent terminal are all advertisements meeting the self demand, and the user experience is remarkably improved.
Moreover, for the user, not only can the advertisement meeting the self requirement be received, but also the virtual resource can be correspondingly obtained as the reward after the advertisement is played; therefore, users tend to multicast advertisements to acquire more virtual resources, and the contradiction between the users and the advertisement putting parties is solved; finally, the playing amount of the advertisement can be improved, and higher economic benefit is generated.
The present specification is described below with reference to specific embodiments and specific application scenarios.
Referring to fig. 2, fig. 2 is a schematic diagram illustrating a virtual resource allocation method applied to an advertisement service platform according to an embodiment of the present disclosure; the method performs the steps of:
s201, receiving advertisement demand data sent by a client; the advertisement demand data indicates the user demand of playing the advertisement on the user intelligent terminal corresponding to the client;
s202, determining whether the advertisement data matched with the advertisement demand data is included in the advertisement data set maintained by the advertisement service platform; the advertisement data set comprises advertisement data released by a plurality of advertisement releasing parties;
s203, if the advertisement data set comprises the advertisement data matched with the advertisement demand data, pushing the advertisement data to a user intelligent terminal corresponding to the client side for playing; and the number of the first and second groups,
s204, when the fact that the user intelligent terminal plays the advertisement data is determined, virtual resources are allocated to a user account corresponding to the client.
Compared with the conventional method, the interactive scene is changed when the method is executed. Referring to fig. 3, fig. 3 is a diagram illustrating another scenario of advertisement push performed by the advertisement service platform. Specifically, the main participants on the user side add two roles of a client and a user account on the basis of the original user intelligent terminal.
The user intelligent terminal is not obviously changed and can still comprise all terminals with the capability of receiving and displaying information; common, for example, various smart home products such as smart sound, smart refrigerator, smart display screen, etc., wearable smart terminals such as smart band, smart watch, etc., and various vehicle-mounted and airborne interactive screens, etc.;
the client is a software client used for sending the advertisement demand data to the advertisement service platform by the user, and the form of the client can be a smart phone APP, a webpage interactive interface or other software capable of sending the advertisement demand data of the user to the advertisement service platform;
the advertisement demand data indicates the demand of the user for the advertisement played on the user intelligent terminal, such as the preference subject matter of the advertisement, the playing time interval of the advertisement and the like, and the demand data is sent to the advertisement service platform, so that the advertisement service platform can specifically push the advertisement meeting the advertisement demand information for the user intelligent terminal;
the user account refers to an account used by the user to receive the allocated virtual resources, and may be points, props or tokens of the user on the advertisement service platform, or may be a deposit account for receiving transfer funds.
For example, in the above scenario, user zhang three owns one smart speaker and wishes to listen to car advertisements between 12:00 and 12:30 at noon, and zhang three uses APP bound to the smart speaker on the smart phone, and sends the "between 12:00 and 12:30 at noon" and "car" as advertisement demand information to the advertisement service platform; the advertisement service platform screens advertisements with the delivery time between 12:00 and 12:30 at noon and the subject matter of 'automobile', and pushes the advertisements into the intelligent sound box for playing; after the advertisement is played by Zhang III, the advertisement service platform can transfer money to a token account of Zhang III to be used as a reward for playing the advertisement by Zhang III.
The construction of the above scenario essentially creates an environment for the user to "sell" the advertisement space on the user's smart terminal. Each step in the above process is described in detail below.
In this specification, the specific content items of the advertisement demand data may be set according to actual demands, and may include one demand or a combination of multiple demands; the configuration can be performed by those skilled in the art according to specific situations, and the specification is not particularly limited.
In one embodiment, the advertisement demand data may include any one or more of the following: a time period during which the advertisement is allowed to play; the length of time of the advertisement; the number of advertisements; subject matter preferences of the advertisement; a genre preference of the advertisement;
for example, Zhang three of users allows the smart speaker to play advertisements at 20:00 to 22:00 evening, but only allows 4 advertisements with a maximum length of 30 seconds at most, and does not allow food advertisement material to appear; in the above example, the time period "20: 00 to 22: 00" for allowing the advertisement to be played, the time period "30 seconds or less" for the advertisement, the number "4 or less" for the advertisement, and the material preference "excluding food material" for the advertisement are included.
In this specification, the advertisement service platform may maintain an advertisement data set, and select advertisement data matching with advertisement demand data from the advertisement data set to push the advertisement data set to a corresponding user intelligent terminal for playing; specifically, the advertisement data set may be composed of a plurality of advertisement data delivered by advertisement publishers, and the number of advertisement publishers is not limited; the advertisement data in the set are all attached with a plurality of attributes, can correspond to the types of the advertisement demand data, and can be pushed to the corresponding user intelligent terminal to be played if the attributes are matched with the advertisement demand data;
for example, the advertisement data set includes a football-shaped question material, advertisement data a having a length of 20 seconds, a food question material, advertisement data B having a length of 30 seconds, and food question material, advertisement data C having a length of 20 seconds; if the advertisement demand data sent by the client to the advertisement service platform describes that the demand of the user is 'food subject matter within 20 seconds', the advertisement data C can be successfully matched and pushed to the corresponding user intelligent terminal for playing.
In this specification, the process of pushing the advertisement data to the user intelligent terminal by the advertisement service platform may be direct pushing or indirect pushing by means of other pushing platforms; for example, the advertisement service platform may be a platform with a push function, and may directly push advertisement data to be pushed to a corresponding user intelligent terminal for playing, or may not have an advertisement push function, but send the advertisement data to other push platforms, and complete pushing by means of a more professional push system (e.g., google cloud push message GCM, apple information push service APNs, unified push alliance, etc.);
for example, zhang san has an intelligent sound box produced by X corporation, and X corporation also provides message push service, so the advertisement service platform can first send the advertisement data to be pushed to the push server of X corporation, and push the advertisement data to be pushed to the intelligent sound box for playing by means of the push service of X corporation.
In this specification, after determining that the user intelligent terminal plays the advertisement data, the advertisement service platform may assign a matching virtual resource to a user account corresponding to a client; in actual implementation, the types of virtual resources, such as points, props, tokens, and the like, may be determined according to actual conditions, and the specific process method of allocation may also refer to related technologies, and this specification does not need to be specifically limited; the assigned target may also be not limited to the user account corresponding to the client.
In one embodiment, the virtual resource includes an advertisement playing profit money; in this embodiment, the user account may be a savings account capable of receiving the revenue of the advertisement playing; for example, after determining that an advertisement is played by the user intelligent terminal, the advertisement service platform transfers a corresponding advertisement playing income payment to a savings account of the user.
It can be understood that the virtual resource tracing source obtained by the user 'selling the advertisement space' can be a virtual resource paid in advance for the advertisement by the advertisement putting party, so that the advertisement putting party can be considered to pay a certain virtual resource to the user from the relationship between the advertisement putting party and the user, and the user provides the advertisement space of the user intelligent terminal of the user to play the advertisement.
In an embodiment shown, after determining that the user intelligent terminal plays the advertisement data, the advertisement service platform may assign a matching virtual resource to a user account corresponding to a platform account corresponding to the advertisement service platform; it can be understood that the user can obtain the virtual resource as the reward when playing the advertisement, the advertisement service platform can be used as the intermediary business for promoting the win-win relationship, or can obtain a certain virtual resource from the advertisement service platform as the return, and the distribution ratio between the user and the advertisement service platform can be preset or dynamically adjusted according to the specific situation;
for example, the advertisement service platform pays a 10-unit token as a reward in advance for playing a certain advertisement, a user account corresponding to the user intelligent terminal playing the advertisement can be allocated to a preset 7-unit token as a reward, and a platform account corresponding to the advertisement service platform can be allocated to a preset 3-unit token as a reward;
for another example, if the user is not full of the advertisements pushed by the advertisement service platform in the above example, the number of tokens to which the user account can be allocated may be increased to 8, and the number of tokens to which the platform account corresponding to the advertisement service platform can be allocated may be reduced to 2, so as to show the compensation for the user and the penalty for the advertisement service platform.
In this specification, the advertisement service platform determines a specific manner of whether the user intelligent terminal plays the advertisement data, and a person skilled in the art can set the specific manner according to specific needs and actual situations;
for example, it may be agreed that the user intelligent terminal sends a play certification proving the play behavior to an advertisement service platform after playing the advertisement data; for another example, after the user intelligent terminal plays the advertisement data, it may be agreed that the user intelligent terminal sends a play certificate proving the play behavior to a trusted third-party database certificate, and the advertisement service platform queries the third-party database to determine whether the user intelligent terminal plays the advertisement data.
The block chain technology, also called distributed ledger technology, is an emerging technology in which several computing devices participate in "accounting" together, and a complete distributed database is maintained together. The blockchain technology has been widely used in many fields due to its characteristics of decentralization, transparency, participation of each computing device in database records, and rapid data synchronization between computing devices.
In an embodiment shown, the advertisement service platform may be an advertisement service platform based on a block chain, after a user intelligent terminal plays a specific advertisement, a play certificate indicating that the user intelligent terminal plays the advertisement may be issued to an appointed block chain, and the advertisement service platform may further determine whether the user intelligent terminal plays the advertisement data by determining whether the play certificate exists on the block chain; in other words, the blockchain may play the role of the "database" described above;
for example, after playing a certain advertisement, the smart sound box of zhang san issues a play certificate indicating that the smart sound box played the advertisement to an agreed block chain for storing the certificate, and the advertisement service platform may determine, in an inquiry manner, that the play certificate is stored on the agreed block chain, and may further determine that the smart sound box played the advertisement.
It is understood that the specific choice of blockchains, and the specific implementation of the transaction, such as construction and distribution, can be referred to by those skilled in the art, and the detailed description does not need to be limited.
In this specification, the playing certificate indicates that the user intelligent terminal has played the advertisement data, and can be issued to a blockchain storage certificate, and the specific content and packaging format thereof can be designed by those skilled in the art with reference to the related technical data, and this specification need not be limited in detail.
In an embodiment shown, the play certificate includes advertisement data that is issued by the user intelligent terminal to the block chain and is pushed by the advertisement service platform; or, the user intelligent terminal generates a play log file after playing the advertisement data pushed by the advertisement service platform;
for example, after playing a certain advertisement, the smart sound box of zhang san may directly use the played advertisement as a play certificate and distribute the play certificate to the block chain; or, the playing log file generated by playing the advertisement is used as a playing certificate and is distributed to the block chain.
It can be understood that the above playing certificate can also ensure the security of the private information in the way of hashing, encrypting, etc. during the generation process; specific design details such as security design, key management and the like can be designed by those skilled in the art with reference to relevant technical data, and the specification is not limited in detail.
In this specification, the allocation of the virtual resource to the user account corresponding to the client or the platform account corresponding to the advertisement service platform may be completed through an intelligent contract. Referring to fig. 4, fig. 4 illustrates an exemplary process for deploying and invoking intelligent contracts on a blockchain. A Smart contract (Smart contract) on a blockchain is a contract on the blockchain that may be executed by a transaction trigger. The intelligent contract can be defined by the form of codes, and specifically can be byte codes which are compiled by a developer after being compiled by a high-level language and can be directly executed by block link points; when the nodes reach the agreement through the consensus mechanism, the intelligent contract is successfully deployed, and a subsequent user can invoke the intelligent contract.
Generally, a transaction containing information for calling the intelligent contract is sent to an Ethernet shop network, so that each node executes the transaction to call the intelligent contract; specifically, the transaction may include information such as an address and parameters of the intelligent contract to be invoked; the intelligent contract can be independently executed at each node in the blockchain network in a specified mode, and all execution records and data are stored on the blockchain, so that after the transaction is executed, transaction certificates which cannot be tampered and lost are stored on the blockchain.
In this specification, a right obligation agreement for a certain piece of advertisement data among an advertisement service platform, a user, and an advertisement delivery party may be regarded as signing an advertisement delivery agreement; it can be understood that, as described above, after the advertisement data is played, the virtual resource may be completely allocated to the user account corresponding to the user, or may be allocated to the platform account corresponding to the advertisement service platform, and therefore, the advertisement delivery agreement may be an agreement signed by the three parties, or an agreement signed by any one of the advertisement delivery party and the advertisement delivery party.
In one embodiment, a plurality of intelligent contracts used for playing and managing the advertisement data delivered by each advertisement delivery party are deployed on the blockchain; wherein each intelligent contract can correspond to an advertisement delivery agreement; the intelligent contract may include an advertisement delivery settlement logic configured to allocate virtual resources to a user account corresponding to the client or a platform account corresponding to an advertisement service platform based on the allocation amount agreed in the advertisement delivery protocol;
for example, zhang san, the advertisement service platform, and the advertisement publisher sign an advertisement publishing agreement for playing a certain advertisement, after the advertisement service platform determines that the advertisement is played by the intelligent loudspeaker of zhang san, the advertisement service platform calls the intelligent contract corresponding to the advertisement, and the advertisement publishing settlement logic in the intelligent contract allocates the token corresponding to the value to the corresponding user account (platform account) according to the value agreed in the corresponding advertisement publishing agreement, for example, 8 units of token is allocated to the user, 2 units of token is allocated to the advertisement service platform.
It can be understood that the advertisement service platform may be a node on the blockchain, and directly execute the operation on the chain, or may refer to a node on the blockchain to execute the operation on the chain in a message passing manner, instead of the node on the chain; this need not be specifically limited in this specification.
Settlement is carried out through an intelligent contract, so that on one hand, the task of automatic virtual resource allocation can be completed, and on the other hand, a transaction certificate aiming at the virtual resource allocation, which cannot be tampered and lost, can be formed, and the fairness and the credibility of the virtual resource allocation are ensured.
Referring to fig. 5, fig. 5 is a diagram illustrating a structure of a virtual resource allocation apparatus according to the present disclosure; the virtual resource allocation device is applied to an advertisement service platform; the device includes:
an advertisement demand data receiving module 501, configured to receive advertisement demand data sent by a client; the advertisement demand data indicates the user demand of playing the advertisement on the user intelligent terminal corresponding to the client;
an advertisement data matching module 502, configured to determine whether an advertisement data set maintained by the advertisement service platform includes advertisement data matching the advertisement demand data; the advertisement data set comprises advertisement data released by a plurality of advertisement releasing parties;
the advertisement data pushing module 503 is configured to, if the advertisement data set includes advertisement data matched with the advertisement demand data, push the advertisement data to a user intelligent terminal corresponding to the client for playing; and the number of the first and second groups,
and a virtual resource allocation execution module 504, configured to allocate a virtual resource to a user account corresponding to the client when it is determined that the user intelligent terminal plays the advertisement data.
In this specification, the specific content items of the advertisement demand data may be set according to actual demands, and may include one demand or a combination of multiple demands; the configuration can be performed by those skilled in the art according to specific situations, and the specification is not particularly limited.
In one embodiment, the advertisement demand data may include any one or more of the following: a time period during which the advertisement is allowed to play; the length of time of the advertisement; the number of advertisements; subject matter preferences of the advertisement; a genre preference of the advertisement;
for example, Zhang three of users allows the smart speaker to play advertisements at 20:00 to 22:00 evening, but only allows 4 advertisements with a maximum length of 30 seconds at most, and does not allow food advertisement material to appear; in the above example, the time period "20: 00 to 22: 00" for allowing the advertisement to be played, the time period "30 seconds or less" for the advertisement, the number "4 or less" for the advertisement, and the material preference "excluding food material" for the advertisement are included.
In this specification, the process of pushing the advertisement data to the user intelligent terminal by the advertisement data pushing module 503 may be direct pushing or indirect pushing by means of other pushing platforms; for example, the advertisement service platform may be a platform with a push function, and may directly push advertisement data to be pushed to a corresponding user intelligent terminal for playing, or may not have an advertisement push function, but send the advertisement data to other push platforms, and complete pushing by means of a more professional push system (e.g., google cloud push message GCM, apple information push service APNs, unified push alliance, etc.);
for example, zhang san has an intelligent sound box produced by X corporation, and X corporation also provides message push service, so the advertisement service platform can first send the advertisement data to be pushed to the push server of X corporation, and push the advertisement data to be pushed to the intelligent sound box for playing by means of the push service of X corporation.
In this specification, the virtual resource allocation execution module 504 may allocate a matching virtual resource to a user account corresponding to a client after determining that the user intelligent terminal plays the advertisement data; in actual implementation, the types of virtual resources, such as points, props, tokens, and the like, may be determined according to actual conditions, and the specific process method of allocation may also refer to related technologies, and this specification does not need to be specifically limited; the assigned target may also be not limited to the user account corresponding to the client.
In one embodiment, the virtual resource includes an advertisement playing profit money; in this embodiment, the user account may be a savings account capable of receiving the revenue of the advertisement playing; for example, after determining that an advertisement is played by the user intelligent terminal, the advertisement service platform transfers a corresponding advertisement playing income payment to a savings account of the user.
It can be understood that the virtual resource tracing source obtained by the user 'selling the advertisement space' can be a virtual resource paid in advance for the advertisement by the advertisement putting party, so that the advertisement putting party can be considered to pay a certain virtual resource to the user from the relationship between the advertisement putting party and the user, and the user provides the advertisement space of the user intelligent terminal of the user to play the advertisement.
In an embodiment shown, after determining that the user intelligent terminal plays the advertisement data, the virtual resource allocation execution module 504 may match a virtual resource with a user account score corresponding to a platform account corresponding to an advertisement service platform; it can be understood that the user can obtain the virtual resource as the reward when playing the advertisement, the advertisement service platform can be used as the intermediary business for promoting the win-win relationship, or can obtain a certain virtual resource from the advertisement service platform as the return, and the distribution ratio between the user and the advertisement service platform can be preset or dynamically adjusted according to the specific situation;
for example, the advertisement service platform pays a 10-unit token as a reward in advance for playing a certain advertisement, a user account corresponding to the user intelligent terminal playing the advertisement can be allocated to a preset 7-unit token as a reward, and a platform account corresponding to the advertisement service platform can be allocated to a preset 3-unit token as a reward;
for another example, if the user is not full of the advertisements pushed by the advertisement service platform in the above example, the number of tokens to which the user account can be allocated may be increased to 8, and the number of tokens to which the platform account corresponding to the advertisement service platform can be allocated may be reduced to 2, so as to show the compensation for the user and the penalty for the advertisement service platform.
In this specification, the virtual resource allocation execution module 504 determines a specific manner of whether the user intelligent terminal plays the advertisement data, and a person skilled in the art can set the specific manner according to specific needs and actual situations;
for example, it may be agreed that the user intelligent terminal sends a play certification proving the play behavior to an advertisement service platform after playing the advertisement data; for another example, after the user intelligent terminal plays the advertisement data, it may be agreed that the user intelligent terminal sends a play certificate proving the play behavior to a trusted third-party database certificate, and the virtual resource allocation execution module 504 queries the third-party database to determine whether the user intelligent terminal plays the advertisement data.
In an embodiment shown, the advertisement service platform may be an advertisement service platform based on a block chain, after a user intelligent terminal plays a specific advertisement, the user intelligent terminal may issue a play certificate indicating that the user intelligent terminal plays the advertisement to an appointed block chain, and the virtual resource allocation execution module 504 may further determine whether the user intelligent terminal plays the advertisement data by determining whether the play certificate exists on the block chain; in other words, the blockchain may play the role of the "database" described above.
In this specification, the playing certificate indicates that the user intelligent terminal has played the advertisement data, and can be issued to a blockchain storage certificate, and the specific content and packaging format thereof can be designed by those skilled in the art with reference to the related technical data, and this specification need not be limited in detail.
In an embodiment shown, the play certificate includes advertisement data that is issued by the user intelligent terminal to the block chain and is pushed by the advertisement service platform; or, the user intelligent terminal generates a play log file after playing the advertisement data pushed by the advertisement service platform.
It can be understood that the above playing certificate can also ensure the security of the private information in the way of hashing, encrypting, etc. during the generation process; specific design details such as security design, key management and the like can be designed by those skilled in the art with reference to relevant technical data, and the specification is not limited in detail.
In this specification, the allocation of the virtual resource to the user account corresponding to the client or the platform account corresponding to the advertisement service platform may be completed through an intelligent contract. Generally, the intelligent contracts can be independently executed at each node in the blockchain network in a specified mode, all execution records and data are stored on the blockchain, and therefore when the transaction is executed, transaction certificates which cannot be tampered and cannot be lost are stored on the blockchain.
In one embodiment, a plurality of intelligent contracts used for playing and managing the advertisement data delivered by each advertisement delivery party are deployed on the blockchain; wherein each intelligent contract can correspond to an advertisement delivery agreement; the intelligent contract may include an advertisement delivery settlement logic configured to allocate virtual resources to a user account corresponding to the client or a platform account corresponding to the advertisement service platform based on the allocation amount agreed in the advertisement delivery protocol.
Settlement is carried out through an intelligent contract, so that on one hand, the task of automatic virtual resource allocation can be completed, and on the other hand, a transaction certificate aiming at the virtual resource allocation, which cannot be tampered and lost, can be formed, and the fairness and the credibility of the virtual resource allocation are ensured.
Embodiments of the present specification also provide a computer device, which at least includes a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor implements the foregoing virtual resource allocation method when executing the program.
Fig. 6 is a schematic diagram illustrating a more specific hardware structure of a computing device according to an embodiment of the present disclosure, where the computing device may include: a processor 1010, a memory 1020, an input/output interface 1030, a communication interface 1040, and a bus 1050. Wherein the processor 1010, memory 1020, input/output interface 1030, and communication interface 1040 are communicatively coupled to each other within the device via bus 1050.
The processor 1010 may be implemented by a general-purpose CPU (Central Processing Unit), a microprocessor, an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits, and is configured to execute related programs to implement the technical solutions provided in the embodiments of the present disclosure.
The Memory 1020 may be implemented in the form of a ROM (Read Only Memory), a RAM (Random access Memory), a static storage device, a dynamic storage device, or the like. The memory 1020 may store an operating system and other application programs, and when the technical solution provided by the embodiments of the present specification is implemented by software or firmware, the relevant program codes are stored in the memory 1020 and called to be executed by the processor 1010.
The input/output interface 1030 is used for connecting an input/output module to input and output information. The i/o module may be configured as a component in a device (not shown) or may be external to the device to provide a corresponding function. The input devices may include a keyboard, a mouse, a touch screen, a microphone, various sensors, etc., and the output devices may include a display, a speaker, a vibrator, an indicator light, etc.
The communication interface 1040 is used for connecting a communication module (not shown in the drawings) to implement communication interaction between the present apparatus and other apparatuses. The communication module can realize communication in a wired mode (such as USB, network cable and the like) and also can realize communication in a wireless mode (such as mobile network, WIFI, Bluetooth and the like).
It should be noted that although the above-mentioned device only shows the processor 1010, the memory 1020, the input/output interface 1030, the communication interface 1040 and the bus 1050, in a specific implementation, the device may also include other components necessary for normal operation. In addition, those skilled in the art will appreciate that the above-described apparatus may also include only those components necessary to implement the embodiments of the present description, and not necessarily all of the components shown in the figures.
Embodiments of the present specification also provide a computer readable storage medium, on which a computer program is stored, and the computer program, when executed by a processor, implements the foregoing virtual resource allocation method.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
From the above description of the embodiments, it is clear to those skilled in the art that the embodiments of the present disclosure can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the embodiments of the present specification may be essentially or partially implemented in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the methods described in the embodiments or some parts of the embodiments of the present specification.
The systems, devices, modules or units illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product with certain functions. A typical implementation device is a computer, which may take the form of a personal computer, laptop computer, cellular telephone, camera phone, smart phone, personal digital assistant, media player, navigation device, email messaging device, game console, tablet computer, wearable device, or a combination of any of these devices.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the apparatus embodiment, since it is substantially similar to the method embodiment, it is relatively simple to describe, and reference may be made to some descriptions of the method embodiment for relevant points. The above-described apparatus embodiments are merely illustrative, and the modules described as separate components may or may not be physically separate, and the functions of the modules may be implemented in one or more software and/or hardware when implementing the embodiments of the present disclosure. And part or all of the modules can be selected according to actual needs to achieve the purpose of the scheme of the embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
The foregoing is only a specific embodiment of the embodiments of the present disclosure, and it should be noted that, for those skilled in the art, a plurality of modifications and decorations can be made without departing from the principle of the embodiments of the present disclosure, and these modifications and decorations should also be regarded as the protection scope of the embodiments of the present disclosure.
Claims (15)
1. A virtual resource allocation method is applied to an advertisement service platform; the method comprises the following steps:
receiving advertisement demand data sent by a client; the advertisement demand data indicates the user demand of playing the advertisement on the user intelligent terminal corresponding to the client;
determining whether the advertisement data matched with the advertisement demand data is included in an advertisement data set maintained by the advertisement service platform; the advertisement data set comprises advertisement data released by a plurality of advertisement releasing parties;
if the advertisement data set comprises advertisement data matched with the advertisement demand data, pushing the advertisement data to a user intelligent terminal corresponding to the client side for playing; and the number of the first and second groups,
and when the fact that the user intelligent terminal plays the advertisement data is determined, distributing virtual resources to a user account corresponding to the client.
2. The method of claim 1, further comprising:
and when the user intelligent terminal is determined to play the advertisement data, allocating virtual resources to a platform account corresponding to the advertisement service platform.
3. The method of claim 2, the advertising service platform is a blockchain-based advertising service platform;
determining whether the user intelligent terminal plays the advertisement data, including:
determining whether the block chain has a certificate or not, and issuing a play certificate to the block chain by the user intelligent terminal; wherein the playing certificate is used for indicating the user intelligent terminal to play the advertisement data;
and if so, determining that the user intelligent terminal plays the advertisement data.
4. The method of claim 3, wherein the proof of play comprises advertisement data pushed by the advertisement service platform and issued by the user intelligent terminal to the blockchain; or the user intelligent terminal generates a play log file after playing the advertisement data pushed by the advertisement service platform.
5. The method of claim 3, wherein a plurality of intelligent contracts for performing play management on the advertisement data delivered by each advertisement delivery party are deployed on the blockchain; wherein the intelligent contract corresponds to an advertisement delivery agreement signed by the advertisement delivery party and at least one of the advertisement service platform and the user;
allocating virtual resources to a user account corresponding to the client or a platform account corresponding to the advertisement service platform, including:
and calling an advertisement putting settlement logic in the intelligent contract, and allocating virtual resources to a user account corresponding to the client or a platform account corresponding to the advertisement service platform based on the allocated quantity agreed in the advertisement putting agreement.
6. The method of claim 1, the virtual resource comprising an advertising revenue payment.
7. The method of claim 1, the advertising demand data comprising a combination of one or more of the following:
a time period during which the advertisement is allowed to play;
the length of time of the advertisement;
the number of advertisements;
subject matter preferences of the advertisement;
a genre preference of the advertisement.
8. A virtual resource allocation device is applied to an advertisement service platform; the device comprises:
the advertisement demand data receiving module is used for receiving advertisement demand data sent by the client; the advertisement demand data indicates the user demand of playing the advertisement on the user intelligent terminal corresponding to the client;
the advertisement data matching module is used for determining whether the advertisement data matched with the advertisement demand data is included in the advertisement data set maintained by the advertisement service platform; the advertisement data set comprises advertisement data released by a plurality of advertisement releasing parties;
the advertisement data pushing module is used for pushing the advertisement data to a user intelligent terminal corresponding to the client to play if the advertisement data set comprises the advertisement data matched with the advertisement demand data; and the number of the first and second groups,
and the virtual resource allocation execution module allocates virtual resources to the user account corresponding to the client when the user intelligent terminal is determined to play the advertisement data.
9. The apparatus of claim 8, the virtual resource allocation execution module further to:
and when the user intelligent terminal is determined to play the advertisement data, allocating virtual resources to a platform account corresponding to the advertisement service platform.
10. The apparatus of claim 9, the advertising service platform is a blockchain-based advertising service platform;
the virtual resource allocation execution module further:
determining whether the block chain has a certificate or not, and issuing a play certificate to the block chain by the user intelligent terminal; wherein the playing certificate is used for indicating the user intelligent terminal to play the advertisement data;
and if so, determining that the user intelligent terminal plays the advertisement data.
11. The apparatus of claim 10, wherein the proof of play comprises advertisement data pushed by the advertisement service platform and issued by the user intelligent terminal to the blockchain; or the user intelligent terminal generates a play log file after playing the advertisement data pushed by the advertisement service platform.
12. The apparatus of claim 10, wherein a plurality of intelligent contracts for performing playback management on the advertisement data delivered by each advertisement delivery party are deployed on the blockchain; wherein the intelligent contract corresponds to an advertisement delivery agreement signed by the advertisement delivery party and at least one of the advertisement service platform and the user;
the virtual resource allocation execution module further:
and calling an advertisement putting settlement logic in the intelligent contract, and allocating virtual resources to a user account corresponding to the client or a platform account corresponding to the advertisement service platform based on the allocated quantity agreed in the advertisement putting agreement.
13. The apparatus of claim 8, the virtual resource comprising an advertising revenue payment.
14. The apparatus of claim 8, wherein the advertising demand data comprises any one or a combination of:
a time period during which the advertisement is allowed to play;
the length of time of the advertisement;
the number of advertisements;
subject matter preferences of the advertisement;
a genre preference of the advertisement.
15. A computer device comprising at least a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor when executing the program implements the method of any of claims 1 to 7.
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