CN115630997A - Advertising calendar design, transaction and delivery method, device, storage medium and chip - Google Patents
Advertising calendar design, transaction and delivery method, device, storage medium and chip Download PDFInfo
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0264—Targeted advertisements based upon schedule
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Abstract
The invention provides a method, a device, a storage medium and a chip for designing, trading and putting an advertisement calendar, and relates to the technical field of block chain intelligent contracts, wherein the method comprises the following steps: acquiring putting demand information and a user portrait; determining an advertisement form and an advertisement mode of the calendar advertisement according to the information of the release demand and the user figure, wherein the advertisement form is that a calendar display page is designed according to the characteristics of an advertisement release demand party and a product thereof, the page jump is triggered by the clicking action of the user on time, the introduction of the playing of a video is triggered by the long pressing action of the user on time, and the release mode is that the user actively selects a calendar display page with a fixed style according to personal preference and/or selects a calendar display page with a random style, and the calendar display page is automatically switched according to the user figure; defining the exposure behavior of the calendar advertisement, and determining quotation and different rewards corresponding to user behaviors according to the exposure behavior; deploying an intelligent contract; processing uplink of the user behavior log; the intelligent contract triggers the final settlement.
Description
Technical Field
The invention relates to the technical field of intelligent contracts of block chains, in particular to an advertising calendar designing, trading and putting method, electronic equipment, a computer-readable storage medium and a chip.
Background
Calendars, especially the current time, as a very close object of individual concern in daily life, contain a very large amount of traffic. Currently, advertisement delivery does not effectively and deeply mine and use calendar, especially traffic of the current time.
Disclosure of Invention
In order to solve or improve the technical problem that the current advertisement delivery does not effectively and deeply mine and use the calendar, particularly the flow of the current time, the invention aims to provide an advertisement calendar design, transaction and delivery method.
Another object of the present invention is to provide an electronic device.
It is another object of the present invention to provide a computer-readable storage medium.
Another object of the present invention is to provide a chip.
In order to achieve the above object, a first aspect of the present invention provides an advertisement calendar designing, trading and putting method, including: acquiring release demand information and a user portrait; according to the release demand information and the user portrait, determining an advertisement form and a release mode of the calendar advertisement, wherein the advertisement form is that a calendar display page is designed according to the characteristics of an advertisement release demand party and/or the characteristics of a product of the advertisement release demand party, and/or the advertisement form triggers page skip for the click behavior of the user to time, and/or the advertisement form triggers the play of an introduction video of the advertisement release demand party and/or the product for the long click behavior of the user to time, the release mode is that the user actively selects a calendar display page with a fixed style according to personal preference, and/or the release mode selects a calendar display page with a random style for the user, and the calendar display page is automatically switched according to the user portrait by taking a first time threshold value as a period; defining the exposure behavior of the calendar advertisement, quoting an advertisement delivery demand party according to the exposure behavior, and exciting a user with different rewards according to the user behavior corresponding to the exposure behavior, wherein the exposure behavior comprises the display times and the display duration of time, and/or the exposure behavior comprises the number of times and the stay duration of triggering page jump, and/or the exposure behavior comprises the play times and the play duration of introduction video; deploying intelligent contracts, wherein the intelligent contracts comprise expenses to be paid by an advertisement delivery demand side, the number of exposure behaviors and rewards for exciting user behaviors; collecting user behaviors to form a user behavior log, and processing uplink of the user behavior log; the intelligent contract triggers the final settlement.
According to the technical scheme of the advertising calendar design, transaction and release method, the advertising calendar design is reasonable, effective and unobtrusive, and the traffic generated by the user paying attention to the calendar, particularly the current time, is deeply mined and used on the objects paying attention to the calendar, such as the time or the date of the calendar, so that the ordinary user can make a profit while contributing to the traffic. Specifically, the method for designing, trading and putting the advertising calendar comprises the steps of digging out the flow behind the user paying attention to the calendar, particularly the current time, by using a calendar plug-in or mobile phone software, putting the calendar advertisement through a calendar display page and other interactive designs, generating an exposure behavior, collecting and processing the user behavior corresponding to the exposure behavior, chaining, triggering an intelligent contract to achieve automatic settlement of advertisement cost after the preset flow is achieved, and enabling the user to automatically obtain a part of reward to stimulate the flow contribution of the user to the calendar plug-in and the mobile phone software. The method has the advantages that the method has an incentive for users to form a win-win situation, providers obtain labor results, advertisement putting demanders obtain flow, the users obtain the incentive while using calendars of different styles, and therefore positive circulation is formed, and more advertisement contracts and user behaviors are obtained.
The method for designing, trading and putting the advertisement calendar comprises the following specific steps:
firstly, acquiring release demand information and a user portrait. Acquiring the information of the release demand of the calendar advertisement sent by the advertisement release demand party and forming a user portrait according to the collected user data. The user portrait is also called a user role and is an effective tool for delineating target users and connecting user appeal and design direction, and the user portrait is widely applied to various fields. As a virtual representation of an actual user, a user role formed by a user image is not constructed outside a product and a market, and the formed user role needs to be representative and can represent a main audience and a target group of the product;
and secondly, determining an advertisement form and an advertisement putting mode of the calendar advertisement according to the putting demand information and the user portrait, wherein the advertisement form is a calendar display page designed according to the characteristics of an advertisement putting demand party and/or the characteristics of a product of the advertisement putting demand party, and/or the advertisement form triggers page skip for the clicking action of the user on time, and/or the advertisement form triggers the playing of an introduction video of the advertisement putting demand party and/or the product for the long pressing action of the user on time, the putting mode is that the user actively selects a calendar display page with a fixed style according to personal preference, and/or the putting mode selects a calendar display page with a random style for the user, and the calendar display page is automatically switched according to the user portrait by taking a first time threshold value as a period. The advertising format may be various. The first advertisement form is to design a calendar display page according to the characteristics of the advertisement delivery demander and/or the characteristics of the product of the advertisement delivery demander. Specifically, the calendar includes time and date. And integrating the elements related to the advertising demander and/or the product into the digital display of time or date to form a corresponding display style. For example: if the advertisement putting demander is a certain milk brand, corresponding numbers from 0 to 9 are designed to expose milk products, for example, the number 1 is represented by 1 bottle of milk products, and the calendar display page can also be inserted with characteristic elements of other advertisement putting demanders or products thereof. The calendar plug-in and app (mobile phone software) provider provides comprehensive display functions, such as mobile terminal unlocking page display, desktop plug-in, app (mobile phone software) internal display, pc terminal (computer terminal) desktop lower right corner reduction display, click detailed display or webpage embedded display, so that the advertisement delivery demander or the product thereof can obtain more exposure through more comprehensive time display. Optionally, the first advertisement form may only design a calendar display page according to the characteristics of the advertisement delivery demand side; or, the first advertisement form designs a calendar display page only according to the characteristics of the product of the advertisement delivery demand side; or, the first advertisement form designs the calendar display page according to the characteristics of the advertisement delivery demand side and the characteristics of the product. The second advertisement form is that the click behavior of the user on time triggers page skipping so as to realize the final customer acquisition of the advertisement delivery demand party. Specifically, the clicking behavior of the user on the time triggers the jump of the first destination page or the second destination page. Optionally, the first destination page is a purchase page of the product. Optionally, the second destination page is an introduction page of the advertisement delivery demander or the product thereof. The third advertisement form is that long-time pressing action of the user triggers the advertisement to put the introduction video of the demander and/or the product. Optionally, the third advertisement form is that the long pressing behavior of the user on time only triggers the playing of the introduction video of the advertisement putting demand party; or, the third advertisement form is that the long pressing action of the user on the time only triggers the playing of the introduction video of the product of the advertisement putting demand party; or, the third advertisement form is that long-time pressing behavior of the user triggers the playing of the introduction video of the advertisement putting demander and the introduction video of the product. Optionally, the advertising format includes only one or two of the first, second and third types; alternatively, the advertisement format includes the above three types at the same time. Further, the releasing mode can be various. The first release mode is that a user actively selects a calendar display page with a fixed style according to personal preference. The method provides a free selection function for the user, and the user can actively select a fixed style in the aspect of the display style of time, and each display style is designed according to a certain advertisement putting demand party or a certain product thereof. The user can select according to personal preferences, and after selection, the single advertisement delivery demand party or product corresponding to the selected style of the user can be exposed during the use period of the user. The calendar plug-in and app provider can collect user preference data, obtain user favorite perfect user portraits, and award style designers correspondingly. The second releasing mode is that a user selects a calendar display page with a random style, the calendar display page takes a first time threshold value as a period, automatic switching is carried out according to the user portrait, and accurate releasing of advertisements and exposure of multiple commodities of multiple merchants are achieved. Optionally, the releasing mode only comprises one of the first type and the second type; or the releasing mode comprises the two modes. In the step, the calendar advertisement is implanted into the display of the time in a hidden way, so that the conflict of users is reduced. In addition, the function of selecting the style by the user is provided, so that the conflict emotion of the user for forcibly implanting the advertisement in the disliked style can be reduced, the portrait of the user can be improved, and the advertisement can be delivered more accurately;
and thirdly, defining the exposure behavior of the calendar advertisement, quoting to an advertisement delivery demand party according to the exposure behavior, and exciting the user with different rewards according to the user behavior corresponding to the exposure behavior, wherein the exposure behavior comprises the display times and the display duration of time, and/or the exposure behavior comprises the number of times and the stay duration of triggering page jump, and/or the exposure behavior comprises the play times and the play duration of the introduction video. The exposure behavior for calendar advertisements includes various. The first exposure behavior includes the number of times and duration of time that the user displays the time in various states (e.g., the mobile terminal unlocks the page, the computer terminal reduces the display in the lower right corner, or the mobile terminal desktop plug-in). The second exposure behavior comprises the number of times of triggering page jump and the stay time. The third exposure behavior includes introducing the playing times and the playing duration of the video. Optionally, the act of exposing to calendar advertisements comprises one or two of the first, second and third types; or, the exposure behaviors for the calendar advertisement include the above three at the same time;
and fourthly, deploying an intelligent contract, wherein the intelligent contract comprises the cost to be paid by the advertisement delivery demander, the number of exposure behaviors and the reward for exciting the user behaviors. And the calendar plug-in and app provider sign an advertisement putting contract with the advertisement putting demander. And deploying the intelligent contract according to the advertisement putting contract. Contracts or smart contracts include: the method comprises the steps that the cost to be paid by an advertisement putting demander is defined as an incentive price for each row of users who actually generate the advertisement exposure behaviors during the execution period of agreement on the number of various advertisement exposure behaviors of the advertisement putting demander or products of the advertisement putting demander, after intelligent contracts are deployed, an intelligent contract interface is called when the user behaviors of the advertisement putting demander or the products of the advertisement putting demander are generated, a calendar plug-in and an app provider interface are called inside the intelligent contracts after the usage of a certain row reaches the standard so as to reduce corresponding advertisement putting, the intelligent contracts trigger final settlement after the number of all the advertisement exposure behaviors reaches the standard, and prepayment is distributed to the calendar plug-in and the app provider and a user wallet. An intelligent contract is a computer protocol intended to propagate, validate or execute contracts in an informational manner. Smart contracts allow trusted transactions to be conducted without third parties, which transactions are traceable and irreversible. The purpose of smart contracts is to provide a secure method over traditional contracts and to reduce other transaction costs associated with contracts;
and fifthly, collecting the user behaviors to form a user behavior log, and processing uplink of the user behavior log. The user behavior log is encrypted through an encryption algorithm, then the digital signature is linked (the signature is stored in a block chain), various user behaviors of various styles obtained after the log is processed are respectively called different contracts, the user behaviors are transmitted into an intelligent contract, and meanwhile various user behaviors of different users are returned to plug-in or app client sides to show the user behaviors generated on the same day and available rewards to the user. When the advertisement putting demander or the user is questioned, the user behavior log can be displayed, and the user behavior log is verified to be not tampered according to the signature on the chain, so that the advertisement putting quantity purchased by the user incentive and the advertisement putting demander can be verified. The digital signature (also called public key digital signature) is a section of digital string which can be generated only by the sender of the information and cannot be forged by others, and the section of digital string is also a valid proof for the authenticity of the information sent by the sender of the information. The digital signature is the application of asymmetric key encryption technology and digital digest technology;
and sixthly, triggering the final settlement by the intelligent contract. After the intelligent contract is deployed, an intelligent contract interface is called when user behaviors of an advertisement delivery demand party or a product of the advertisement delivery demand party are generated, a calendar plug-in and an app provider interface are called inside the intelligent contract after the usage amount of a certain behavior reaches the standard so as to reduce corresponding advertisement delivery, the intelligent contract triggers final settlement after all advertisement exposure behaviors reach the standard, and prepayment is distributed to the calendar plug-in, the app provider and a user wallet. The invention can verify the user behavior or the advertisement flow by means of the block chain, realizes automatic payment and distribution of the advertisement cost, reduces the doubts of the advertisement putting demander on whether the actual flow can be credited or not, and reduces the distrust degree of the user on the incentive crediting.
The invention aims to make a reasonable, effective and unobtrusive advertisement putting design on objects which are concerned by individuals such as the time or the date of the calendar, deeply excavates and uses the traffic generated by the attention of users to the calendar, particularly the current time, and realizes that common users can make a profit while contributing the traffic. Specifically, the method for designing, trading and putting the advertising calendar comprises the steps of digging out the flow behind the user paying attention to the calendar, particularly the current time, by using a calendar plug-in or mobile phone software, putting the calendar advertisement through a calendar display page and other interactive designs, generating an exposure behavior, collecting and processing the user behavior corresponding to the exposure behavior, chaining, triggering an intelligent contract to achieve automatic settlement of advertisement cost after the preset flow is achieved, and enabling the user to automatically obtain a part of reward to stimulate the flow contribution of the user to the calendar plug-in and the mobile phone software. The method has the advantages that the method has an incentive for users, forms a three-win situation, the provider obtains the labor result, the advertisement putting demander obtains the flow, and the users obtain the incentive while using calendars of different styles, so that a positive circulation is formed, and more advertisement contracts and user behaviors are obtained.
In addition, the technical scheme provided by the invention can also have the following additional technical characteristics:
in the above technical solution, the calendar display page is designed according to the characteristics of the advertisement delivery demander and/or the characteristics of the product of the advertisement delivery demander, specifically: and designing a calendar display page according to the characteristics of the advertisement putting demander and/or the characteristics of the product of the advertisement putting demander, and integrating elements related to the advertisement putting demander and/or the product into the digital display of time.
According to the technical scheme, elements related to the advertising demander and/or the product are fused into time or date digital display to form a corresponding display style. For example: if the advertisement putting demander is a certain milk brand, corresponding numbers from 0 to 9 are designed to expose milk products, for example, the number 1 is represented by 1 bottle of milk products, and the calendar display page can also be inserted with characteristic elements of other advertisement putting demanders or products thereof. The purpose of this step is to implicitly implant calendar advertisements to reduce user conflicts.
In the technical scheme, the calendar display page is used for displaying an unlocking page at the mobile terminal and/or displaying the unlocking page in mobile phone software and/or displaying the unlocking page on a desktop at the computer terminal.
In the technical scheme, the display modes of the calendar display page comprise multiple modes. The first display mode is display on an unlocking page of the mobile terminal. The second display mode is display in the mobile phone software. The third display mode is desktop display at the computer end. Optionally, the display mode of the calendar display page only comprises one or two of the first type, the second type and the third type; or the display modes of the calendar display page comprise the three modes.
In the technical scheme, the page jump is triggered by the clicking behavior of the user on time, and the method specifically comprises the following steps: and triggering the jump of the first destination page or the second destination page by the clicking action of the user on the time, wherein the first destination page is a purchase page of the product.
In the technical scheme, the clicking action of the user on the time triggers the skipping of different target pages of the advertisement putting demander so as to realize the final customer acquisition of the advertisement putting demander. In the step, the calendar advertisement is implanted in the display of the time in a hidden way, which is beneficial to reducing the conflict of users. Optionally, the second destination page is an introduction page of the advertisement delivery demander or the product thereof.
In the above technical solution, the first time threshold is one day.
In the technical scheme, the first time threshold is set to be one day, calendar display pages of different styles are automatically switched according to the user portrait, and accurate advertisement putting and exposure of multiple commodities of multiple merchants are achieved. The method has the advantages that the function of selecting styles by users is provided, the conflict emotion of the users for forcibly implanting advertisements in disliked styles can be reduced, the portrayal of the users can be improved, and more accurate advertisement delivery is achieved.
In the above technical solution, the user profile includes the age and preference of the user.
In the technical scheme, the user portrait, also called a user role, is used as an effective tool for drawing target users and connecting user appeal and design direction, and is widely applied to various fields. As a virtual representation of an actual user, the user role formed by the user image is not constructed outside the product and the market, and the formed user role needs to be representative and can represent the main audience and the target group of the product. The method has the advantages that the function of selecting styles by users is provided, the conflict emotion of the users for forcibly implanting advertisements in disliked styles can be reduced, the portrayal of the users can be improved, and more accurate advertisement delivery is achieved.
In the above technical solution, the processing of uplink by the user behavior log specifically includes: and encrypting the user behavior log through an encryption algorithm and chaining the digital signature.
In the technical scheme, a user behavior log is encrypted through an encryption algorithm, then a digital signature is linked (the signature is stored in a block chain), various user behaviors of various styles obtained after log processing are respectively called different contracts, the user behaviors are transmitted into an intelligent contract, and meanwhile various user behaviors of different users are returned to plug-in or app client sides for displaying the user behaviors generated on the same day and available rewards to the users. When the advertisement putting demander or the user is questioned, the user behavior log can be displayed, the user behavior log is verified to be not tampered according to the on-chain signature, and the user incentive and the advertisement putting amount purchased by the advertisement putting demander can be verified at the moment.
A second aspect of the present invention provides an electronic device, which includes a processor, a memory, and a program or an instruction stored in the memory and executable on the processor, wherein the program or the instruction, when executed by the processor, implements the steps of the method for designing, trading, and delivering an advertisement calendar in any of the above technical solutions.
A third aspect of the present invention provides a computer-readable storage medium, in which a computer program is stored, and the computer program, when executed by a processor, implements the steps of the advertisement calendar designing, trading and delivering method in any of the above technical solutions.
A fourth aspect of the present invention provides a chip, where the chip includes a processor and a communication interface, the communication interface is coupled to the processor, and the processor is configured to run a program or an instruction to implement the steps of the advertising calendar designing, trading, and delivering method in any of the above technical solutions.
Additional aspects and advantages of the present teachings will be set forth in part in the description which follows and, in part, will be obvious from the description, or may be learned by practice of the present teachings.
Drawings
FIG. 1 illustrates a first flowchart of an ad calendar design, transaction, and placement method according to one embodiment of the invention;
FIG. 2 illustrates a second flowchart of an ad calendar design, transaction, and placement method according to one embodiment of the invention.
Detailed Description
So that the manner in which the above recited objects, features and advantages of embodiments of the present invention can be understood in detail, a more particular description of embodiments of the invention, briefly summarized above, may be had by reference to the appended drawings, which are appended to the following detailed description of embodiments of the invention. It should be noted that the embodiments and features of the embodiments of the present application may be combined with each other without conflict.
In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present application, however, embodiments of the present invention may be practiced in other ways than those described herein, and therefore the scope of the present application is not limited to the specific embodiments disclosed below.
An ad calendar design, transaction and placement method, an electronic device, a computer-readable storage medium and a chip provided according to some embodiments of the present invention are described below with reference to fig. 1 and 2.
In one embodiment according to the present invention, as shown in fig. 1, the ad calendar designing, trading and placing method comprises the following specific steps:
s102, acquiring putting demand information and a user portrait. Acquiring the information of the release demand of the calendar advertisement sent by the advertisement release demand party and forming a user portrait according to the collected user data. The user portrait is also called a user role and is used as an effective tool for drawing target users and connecting user appeal and design direction, and the user portrait is widely applied to various fields. As a virtual representation of an actual user, a user role formed by user image is not constructed outside a product and a market, and the formed user role needs to be representative and can represent a main audience and a target group of the product;
s104, determining an advertisement form and an advertisement putting mode of the calendar advertisement according to the putting demand information and the user portrait, wherein the advertisement form is that a calendar display page is designed according to the characteristics of an advertisement putting demand party and/or the characteristics of a product of the advertisement putting demand party, and/or the advertisement form triggers page skip for the click behavior of the user to time, and/or the advertisement form triggers the playing of an introduction video of the advertisement putting demand party and/or the product for the long press behavior of the user to time, the putting mode is that the user actively selects a calendar display page with a fixed style according to personal preference, and/or the putting mode selects a calendar display page with a random style for the user, and the calendar display page is automatically switched according to the user portrait by taking a first time threshold value as a period. The advertising format may be various. The first advertisement form is to design a calendar display page according to the characteristics of the advertisement delivery demander and/or the characteristics of the product of the advertisement delivery demander. Specifically, the calendar includes time and date. And integrating the elements related to the advertising demander and/or the product into the digital display of time or date to form a corresponding display style. For example: if the advertisement putting demander is a certain milk brand, corresponding numbers from 0 to 9 are designed to expose milk products, for example, the number 1 is represented by 1 bottle of milk products, and the calendar display page can also be inserted with characteristic elements of other advertisement putting demanders or products thereof. The calendar plug-in and app (mobile phone software) provider provides comprehensive display functions, such as mobile terminal unlocking page display, desktop plug-in, app (mobile phone software) internal display, pc terminal (computer terminal) desktop lower right corner reduction display, click detailed display or webpage embedded display, and the like, so that the advertisement putting demander or the product thereof can obtain more exposure through more comprehensive time display. Optionally, the first advertisement form may only design a calendar display page according to the characteristics of the advertisement delivery demand side; or, the first advertisement form designs a calendar display page only according to the characteristics of the product of the advertisement delivery demand side; or, the first advertisement form designs the calendar display page according to the characteristics of the advertisement delivery demand side and the characteristics of the product. The second advertisement form is that the click behavior of the user on time triggers page skipping so as to realize the final customer acquisition of the advertisement delivery demand party. Specifically, the clicking behavior of the user on the time triggers the jump of the first destination page or the second destination page. Optionally, the first destination page is a purchase page of the product. Optionally, the second destination page is an introduction page of the advertisement delivery demander or the product thereof. The third advertisement form is that long-time pressing action of the user triggers the advertisement to put the introduction video of the demander and/or the product. Optionally, the third advertisement form is that the long pressing behavior of the user on time only triggers the playing of the introduction video of the advertisement putting demand party; or, the third advertisement form is that the long pressing action of the user on the time only triggers the playing of the introduction video of the product of the advertisement putting demand party; or, the third advertisement form is that long-time pressing behavior of the user triggers the playing of the introduction video of the advertisement putting demander and the introduction video of the product. Optionally, the advertising format includes only one or two of the first, second and third types; alternatively, the advertisement format includes the above three types at the same time. Further, the delivery mode can be various. The first way of putting is that the user actively selects a calendar display page with a fixed style according to personal preference. The method provides a free selection function for the user, and the user can actively select a fixed style in the aspect of the display style of time, and each display style is designed according to a certain advertisement putting demand party or a certain product thereof. The user can select according to personal preferences, and after selection, the single advertisement delivery demand party or product corresponding to the selected style of the user can be exposed during the use period of the user. The calendar plug-in and app provider can collect user preference data, acquire user preference perfection user portraits, and award style designers correspondingly. The second releasing mode is that a user selects a calendar display page with a random style, the calendar display page takes a first time threshold value as a period, automatic switching is carried out according to user figures, and accurate releasing of advertisements and exposure of multiple commodities of multiple merchants are achieved. Optionally, the releasing mode only comprises one of the first type and the second type; or the releasing mode comprises the two modes. In the step, the calendar advertisement is implanted in the display of the time in a hidden way, which is beneficial to reducing the conflict of users. In addition, the function of selecting the style by the user is provided, the conflict emotion of the user for forcibly implanting the advertisement in the disliked style can be reduced, the portrait of the user can be improved, and the advertisement can be delivered more accurately;
s106, defining the exposure behavior of the calendar advertisement, offering a bid to an advertisement delivery demand party according to the exposure behavior, and exciting the user with different remuneration according to the user behavior corresponding to the exposure behavior, wherein the exposure behavior comprises the display times and the display duration of time, and/or the exposure behavior comprises the times and the stay duration of page jump triggering, and/or the exposure behavior comprises the playing times and the playing duration of introduction video. The exposure behavior for calendar advertisements includes a variety. The first exposure behavior includes the number of times and duration of time that the user displays the time in various states (such as unlocking the page on the mobile terminal, zooming out the lower right corner of the computer terminal, or moving the desktop plug-in on the mobile terminal). The second exposure behavior comprises the number of times of triggering page jump and the stay time. The third exposure behavior includes introducing the playing times and the playing duration of the video. Optionally, the act of exposing to calendar advertisements comprises one or two of the first, second and third types; or, the exposure behaviors for the calendar advertisement include the above three at the same time;
and S108, deploying intelligent contracts, wherein the intelligent contracts comprise the cost to be paid by the advertisement delivery demander, the number of exposure behaviors and the consideration for exciting the user behaviors. And the calendar plug-in and app provider sign an advertisement putting contract with the advertisement putting demander. And deploying the intelligent contract according to the advertisement putting contract. Contracts or smart contracts include: the method comprises the steps that the cost to be paid by an advertisement putting demander is defined as an incentive price for each row of users who actually generate the advertisement exposure behaviors during the execution period of agreement on the number of various advertisement exposure behaviors of the advertisement putting demander or products of the advertisement putting demander, after intelligent contracts are deployed, an intelligent contract interface is called when the user behaviors of the advertisement putting demander or the products of the advertisement putting demander are generated, a calendar plug-in and an app provider interface are called inside the intelligent contracts after the usage of a certain row reaches the standard so as to reduce corresponding advertisement putting, the intelligent contracts trigger final settlement after the number of all the advertisement exposure behaviors reaches the standard, and prepayment is distributed to the calendar plug-in and the app provider and a user wallet. An intelligent contract is a computer protocol intended to propagate, validate or execute contracts in an informational manner. Smart contracts allow trusted transactions to be conducted without third parties, which transactions are traceable and irreversible. The purpose of smart contracts is to provide a secure method over traditional contracts and to reduce other transaction costs associated with contracts;
s110, collecting user behaviors to form a user behavior log, and processing uplink of the user behavior log. The user behavior log is encrypted through an encryption algorithm, then the digital signature is linked (the signature is stored in a block chain), various user behaviors of various styles obtained after the log is processed are respectively called different contracts, the user behaviors are transmitted into an intelligent contract, and meanwhile various user behaviors of different users are returned to plug-in or app client sides to show the user behaviors generated on the same day and available rewards to the user. When the advertisement putting demander or the user is questioned, the user behavior log can be displayed, and the user behavior log is verified to be not tampered according to the signature on the chain, so that the advertisement putting quantity purchased by the user incentive and the advertisement putting demander can be verified. The digital signature (also called public key digital signature) is a section of digital string which can be generated only by the sender of the information and cannot be forged by others, and the section of digital string is also a valid proof for the authenticity of the information sent by the sender of the information. The digital signature is the application of asymmetric key encryption technology and digital digest technology;
and S112, triggering the final settlement by the intelligent contract. After the intelligent contract is deployed, an intelligent contract interface is called when user behaviors of an advertisement delivery demander or a product of the advertisement delivery demander are generated, a calendar plug-in and an app provider interface are called inside the intelligent contract after the usage of a certain behavior reaches the standard so as to reduce corresponding advertisement delivery, the intelligent contract triggers final settlement after the exposure quantities of all advertisements reach the standard, and prepayment is distributed to the calendar plug-in, the app provider and a user wallet. The invention can verify the user behavior or the advertisement flow by means of the block chain, realizes automatic payment and distribution of the advertisement cost, reduces the doubts of the advertisement putting demander on whether the actual flow can be credited or not, and reduces the distrust degree of the user on the incentive crediting.
The invention aims to make reasonable, effective and unobtrusive advertisement putting design on objects which are concerned by individuals such as the time or date of the calendar and the like, deeply excavates and uses the traffic generated by the attention of users to the calendar, particularly the current time, and realizes that common users can make a profit while contributing to the traffic. Specifically, the method for designing, trading and putting the advertisement calendar comprises the steps of digging out the flow behind the user paying attention to the calendar, particularly the current time, by using a calendar plug-in or mobile phone software, putting the calendar advertisement through a calendar display page and other interactive designs and generating an exposure behavior, collecting and processing the user behavior corresponding to the exposure behavior, chaining, triggering an intelligent contract to realize automatic settlement of advertisement cost after the preset flow is reached, and automatically obtaining a part of reward by the user to stimulate the flow contribution of the user to the calendar plug-in and the mobile phone software. The method has the advantages that the method has an incentive for users, forms a three-win situation, the provider obtains the labor result, the advertisement putting demander obtains the flow, and the users obtain the incentive while using calendars of different styles, so that a positive circulation is formed, and more advertisement contracts and user behaviors are obtained.
In one embodiment according to the present invention, as shown in fig. 2, the ad calendar designing, trading and placing method comprises the following specific steps:
s202, acquiring putting demand information and a user portrait. Acquiring the information of the placement demand of the calendar advertisement sent by the advertisement placement demand side, and forming a user portrait according to the collected user data. The user portrait is also called a user role and is an effective tool for delineating target users and connecting user appeal and design direction, and the user portrait is widely applied to various fields. As a virtual representation of an actual user, a user role formed by a user image is not constructed outside a product and a market, and the formed user role needs to be representative and can represent a main audience and a target group of the product;
s204, according to the release demand information and the user portrait, determining an advertisement form and a release mode of the calendar advertisement, wherein the advertisement form is that a calendar display page is designed according to the characteristics of an advertisement release demand party and/or the characteristics of a product of the advertisement release demand party, elements related to the advertisement release demand party and/or the product are fused into time for digital display, and/or the advertisement form triggers the jump of a first target page or a second target page for the click behavior of the user on time, the first target page is a purchase page of the product, and/or the advertisement form triggers the play of an introduction video of the advertisement release demand party and/or the product for the long press behavior of the user on time, the release mode is that the user actively selects a display page with a fixed style according to personal preference, and/or the release mode selects a random calendar display page for the user, the calendar display page takes a first time threshold as a period, and is automatically switched according to the user portrait. The advertising format may be various. The first advertisement form is to design a calendar display page according to the characteristics of the advertisement delivery demander and/or the characteristics of the product of the advertisement delivery demander. Specifically, the calendar includes time and date. And integrating the elements related to the advertising demander and/or the product into the digital display of time or date to form a corresponding display style. For example: if the advertisement putting demander is a certain milk brand, corresponding numbers from 0 to 9 are designed to expose milk products, for example, the number 1 is represented by 1 bottle of milk products, and the calendar display page can also be inserted with characteristic elements of other advertisement putting demanders or products thereof. The calendar plug-in and app (mobile phone software) provider provides comprehensive display functions, such as mobile terminal unlocking page display, desktop plug-in, app (mobile phone software) internal display, pc terminal (computer terminal) desktop lower right corner reduction display, click detailed display or webpage embedded display, so that the advertisement delivery demander or the product thereof can obtain more exposure through more comprehensive time display. Optionally, the first advertisement form may only design a calendar display page according to the characteristics of the advertisement delivery demand side; or, the first advertisement form designs a calendar display page only according to the characteristics of the product of the advertisement delivery demand side; or, the first advertisement form designs the calendar display page according to the characteristics of the advertisement delivery demand side and the characteristics of the product. The second advertisement form is that the click behavior of the user on time triggers page skipping so as to realize the final customer acquisition of the advertisement delivery demand party. Specifically, the clicking action of the user on the time triggers the jump of the first destination page or the second destination page. Optionally, the first destination page is a purchase page of the product. Optionally, the second destination page is an introduction page of the advertisement delivery demander or the product thereof. The third advertisement form is that long-time pressing action of the user triggers the advertisement to put the introduction video of the demander and/or the product. Optionally, the third advertisement form is that the long pressing behavior of the user on time only triggers the playing of the introduction video of the advertisement putting demand party; or, the third advertisement form is that the long pressing action of the user on the time only triggers the playing of the introduction video of the product of the advertisement putting demand party; or, the third advertisement form is that long-time pressing behavior of the user triggers the playing of the introduction video of the advertisement putting demander and the introduction video of the product. Optionally, the advertising format includes only one or two of the first, second and third types; alternatively, the advertisement format includes the above three types at the same time. Further, the delivery mode can be various. The first way of putting is that the user actively selects a calendar display page with a fixed style according to personal preference. The method provides a free selection function for the user, and the user can actively select a fixed style in the aspect of the display style of time, and each display style is designed according to a certain advertisement putting demand party or a certain product thereof. The user can select according to personal preferences, and after selection, the single advertising delivery demand party or product corresponding to the selected style of the user can be exposed during the use period of the user. The calendar plug-in and app provider can collect user preference data, obtain user favorite perfect user portraits, and award style designers correspondingly. The second releasing mode is that a user selects a calendar display page with a random style, the calendar display page takes a first time threshold value as a period, automatic switching is carried out according to the user portrait, and accurate releasing of advertisements and exposure of multiple commodities of multiple merchants are achieved. Optionally, the releasing mode only comprises one of the first type and the second type; or the releasing mode comprises the two modes. In the step, the calendar advertisement is implanted in the display of the time in a hidden way, which is beneficial to reducing the conflict of users. In addition, the function of selecting the style by the user is provided, so that the conflict emotion of the user for forcibly implanting the advertisement in the disliked style can be reduced, the portrait of the user can be improved, and the advertisement can be delivered more accurately;
s206, defining the exposure behavior of the calendar advertisement, quoting to an advertisement delivery demand party according to the exposure behavior, and exciting the user with different rewards according to the user behavior corresponding to the exposure behavior, wherein the exposure behavior comprises the display times and the display duration of time, and/or the exposure behavior comprises the number of times and the stay duration of triggering page jump, and/or the exposure behavior comprises the play times and the play duration of introduction video. The exposure behavior for calendar advertisements includes a variety. The first exposure behavior includes the number of times and duration of time that the user displays the time in various states (such as unlocking the page on the mobile terminal, zooming out the lower right corner of the computer terminal, or moving the desktop plug-in on the mobile terminal). The second exposure behavior comprises the number of times of triggering page jump and the stay time. The third exposure behavior includes introducing the playing times and the playing duration of the video. Optionally, the act of exposing to calendar advertisements comprises one or two of the first, second and third types; or, the exposure behaviors for the calendar advertisement include the above three at the same time;
and S208, deploying an intelligent contract, wherein the intelligent contract comprises the cost to be paid by the advertisement delivery demander, the number of exposure behaviors and the reward for stimulating the user behaviors. And the calendar plug-in and app provider sign an advertisement putting contract with the advertisement putting demander. And deploying the intelligent contract according to the advertisement putting contract. Contracts or smart contracts include: the method comprises the steps that the cost to be paid by an advertisement putting demander is used for defining incentive prices for all rows of users who actually generate advertisement exposure behaviors during the execution period of agreement on the number of various advertisement exposure behaviors of the advertisement putting demander or products of the advertisement putting demander, after intelligent contracts are deployed, an intelligent contract interface is called when the user behaviors of the advertisement putting demander or the products of the advertisement putting demander are generated, a calendar plug-in and an app provider interface are called inside the intelligent contracts after the usage of a certain row reaches the standard so as to reduce corresponding advertisement putting, the intelligent contracts trigger final settlement after the number of all the advertisement exposure behaviors reaches the standard, and prepayment is distributed to the calendar plug-in, the app provider and a user wallet. An intelligent contract is a computer protocol intended to propagate, validate or execute contracts in an informational manner. Smart contracts allow trusted transactions to be conducted without third parties, which transactions are traceable and irreversible. The purpose of smart contracts is to provide a secure method over traditional contracts and to reduce other transaction costs associated with contracts;
s210, collecting user behaviors to form a user behavior log, encrypting the user behavior log through an encryption algorithm, and chaining the digital signature. The user behavior log is encrypted through an encryption algorithm, then the digital signature is linked (the signature is stored in a block chain), various user behaviors of various styles obtained after log processing are respectively called different contracts, the user behaviors are transmitted into an intelligent contract, and meanwhile various user behaviors of different users are returned to plug-in or app client sides for displaying the user behaviors generated on the same day and available rewards to the users. When the advertisement putting demander or the user is questioned, the user behavior log can be displayed, the user behavior log is verified to be not tampered according to the on-chain signature, and the user incentive and the advertisement putting amount purchased by the advertisement putting demander can be verified at the moment. The digital signature (also called public key digital signature) is a section of digital string which can be generated only by the sender of the information and cannot be forged by others, and the section of digital string is also a valid proof for the authenticity of the information sent by the sender of the information. The digital signature is the application of asymmetric key encryption technology and digital digest technology;
and S212, triggering final settlement by the intelligent contract. After the intelligent contract is deployed, an intelligent contract interface is called when user behaviors of an advertisement delivery demand party or a product of the advertisement delivery demand party are generated, a calendar plug-in and an app provider interface are called inside the intelligent contract after the usage amount of a certain behavior reaches the standard so as to reduce corresponding advertisement delivery, the intelligent contract triggers final settlement after all advertisement exposure behaviors reach the standard, and prepayment is distributed to the calendar plug-in, the app provider and a user wallet. The invention can verify the user behavior or the advertisement flow by means of the block chain, realizes automatic payment and distribution of the advertisement cost, reduces the doubts of the advertisement putting demander on whether the actual flow can be credited or not, and reduces the distrust degree of the user on the incentive crediting.
In one embodiment according to the present invention, the display manner of the calendar presentation page includes a plurality of kinds. The first display mode is display of an unlocking page at the mobile terminal. The second display mode is display in the mobile phone software. The third display mode is desktop display at the computer end. Optionally, the display mode of the calendar display page only comprises one or two of the first type, the second type and the third type; or the display modes of the calendar display page simultaneously comprise the three modes.
In one embodiment according to the invention, the first time threshold is one day. By setting the first time threshold value to be one day, calendar display pages of different styles are automatically switched according to the user portrait, and accurate advertisement putting and exposure of multiple commodities of multiple merchants are achieved. The method has the advantages that the function of selecting styles by users is provided, the conflict emotion of the users for forcibly implanting advertisements in disliked styles can be reduced, the portrayal of the users can be improved, and more accurate advertisement delivery is achieved.
In one embodiment according to the invention, the user representation includes the user's age and preferences. The user portrait is also called a user role and is an effective tool for delineating target users and connecting user appeal and design direction, and the user portrait is widely applied to various fields. As a virtual representation of an actual user, the user role formed by the user image is not constructed outside the product and the market, and the formed user role needs to be representative and can represent the main audience and the target group of the product. The method has the advantages that the function of selecting styles by users is provided, the conflict emotion of the users for forcibly implanting advertisements in disliked styles can be reduced, the portrayal of the users can be improved, and more accurate advertisement delivery is achieved.
In one embodiment according to the invention, an electronic device includes a processor, a memory, and a program or instructions stored on the memory and executable on the processor, the program or instructions when executed by the processor implementing the steps of the ad calendar design, transaction, and placement method in any of the above embodiments.
In an embodiment according to the invention, a computer readable storage medium stores a computer program which, when executed by a processor, performs the steps of the ad calendar design, trading and placement method of any of the above embodiments.
In one embodiment according to the present invention, the chip comprises a processor and a communication interface, the communication interface is coupled to the processor, and the processor is configured to execute a program or instructions to implement the steps of the advertising calendar design, transaction and placement method in any of the above embodiments.
According to the embodiments of the advertising calendar design, the transaction and the release method, the electronic device, the computer readable storage medium and the chip, the invention aims to make reasonable, effective and non-objectionable advertising release design on objects which are concerned by individuals such as the time or date of the calendar, deeply excavate and use the traffic generated by the attention of users to the calendar, particularly the current time, and realize that common users can make a profit while contributing to the traffic. Specifically, the method for designing, trading and putting the advertisement calendar comprises the steps of digging out the flow behind the user paying attention to the calendar, particularly the current time, by using a calendar plug-in or mobile phone software, putting the calendar advertisement through a calendar display page and other interactive designs and generating an exposure behavior, collecting and processing the user behavior corresponding to the exposure behavior, chaining, triggering an intelligent contract to realize automatic settlement of advertisement cost after the preset flow is reached, and automatically obtaining a part of reward by the user to stimulate the flow contribution of the user to the calendar plug-in and the mobile phone software. The method has the advantages that the method has an incentive for users, forms a three-win situation, the provider obtains the labor result, the advertisement putting demander obtains the flow, and the users obtain the incentive while using calendars of different styles, so that a positive circulation is formed, and more advertisement contracts and user behaviors are obtained.
In the present invention, the terms "first", "second", and "third" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance; the term "plurality" means two or more unless expressly limited otherwise. The terms "mounted," "connected," "fixed," and the like are to be construed broadly, and for example, "connected" may be a fixed connection, a removable connection, or an integral connection; "coupled" may be direct or indirect through an intermediary. The specific meanings of the above terms in the present invention can be understood by those skilled in the art according to specific situations.
In the description of the present invention, it is to be understood that the terms "upper", "lower", "left", "right", "front", "rear", and the like indicate orientations or positional relationships based on those shown in the drawings, and are only for convenience of description and simplification of description, but do not indicate or imply that the referred device or unit must have a specific direction, be constructed in a specific orientation, and be operated, and thus, should not be construed as limiting the present invention.
In the description herein, the description of the terms "one embodiment," "some embodiments," "specific embodiments," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
The above is only a preferred embodiment of the present invention, and is not intended to limit the present invention, and various modifications and changes will occur to those skilled in the art. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (10)
1. An advertisement calendar designing, trading and putting method is characterized by comprising the following steps:
acquiring putting demand information and a user portrait;
determining an advertisement form and an advertisement mode of a calendar advertisement according to the release demand information and the user portrait, wherein the advertisement form is a calendar display page designed according to the characteristics of an advertisement release demand party and/or the characteristics of a product of the advertisement release demand party, and/or the advertisement form triggers page jump for a click behavior of a user to time, and/or the advertisement form triggers playing of an introduction video of the advertisement release demand party and/or the product for a long press behavior of the user to the time, the release mode is that the user actively selects a calendar display page with a fixed style according to personal preference, and/or the release mode selects a calendar display page with a random style for the user, and the calendar display page is automatically switched according to the user portrait by taking a first time threshold value as a period;
defining the exposure behavior of the calendar advertisement, offering a bid to the advertisement delivery demand party according to the exposure behavior, and exciting the user with different rewards according to the user behavior corresponding to the exposure behavior, wherein the exposure behavior comprises the display times and the display duration of the time, and/or the exposure behavior comprises the number of times and the stay duration of triggering page jump, and/or the exposure behavior comprises the playing times and the playing duration of the introduction video;
deploying a smart contract comprising a fee to be paid by the advertising placement demander, the number of exposure acts, and the reward for motivating the user act;
collecting the user behaviors to form a user behavior log, and processing uplink of the user behavior log;
the intelligent contract triggers the final settlement.
2. The method for designing, trading and putting an advertising calendar according to claim 1, wherein the method for designing a calendar display page according to the characteristics of an advertising putting demander and/or the characteristics of a product of the advertising putting demander specifically comprises the following steps:
and designing the calendar display page according to the characteristics of the advertisement putting demander and/or the characteristics of the product of the advertisement putting demander, and integrating elements related to the advertisement putting demander and/or the product into the digital display of the time.
3. The method for designing, trading and putting an advertising calendar according to claim 1 or 2, wherein the calendar display page is used for displaying an unlocking page at a mobile terminal and/or displaying in mobile phone software and/or displaying on a desktop at a computer terminal.
4. The method for designing, trading and putting an advertising calendar according to claim 1 or 2, wherein the click action of the user on the time triggers a page jump, specifically:
and triggering the jump of a first target page or a second target page by the clicking action of the user on the time, wherein the first target page is a purchase page of the product.
5. A method of ad calendar design, trading and placement according to claim 1 or 2, wherein the first time threshold is one day.
6. A method of advertising calendar design, trading and placement according to claim 1 or 2, wherein the user representation includes the user's age and preferences.
7. The method of designing, trading and delivering an advertising calendar according to claim 1 or 2, wherein the processing and linking of the user behavior log comprises:
and encrypting the user behavior log through an encryption algorithm and chaining the digital signature.
8. An electronic device comprising a processor, a memory, and a program or instructions stored on the memory and executable on the processor, the program or instructions when executed by the processor implementing the steps of the method of advertising calendar design, trading and placement as claimed in any one of claims 1 to 7.
9. A computer-readable storage medium, characterized in that it stores a computer program which, when executed by a processor, implements the steps of the ad calendar design, trading and placement method according to any one of claims 1 to 7.
10. A chip comprising a processor and a communication interface, the communication interface being coupled to the processor, the processor being configured to execute a program or instructions to carry out the steps of the method of designing, trading and placing an advertising calendar according to any one of claims 1 to 7.
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