CN112435073B - Red packet sending method and red packet sending system - Google Patents

Red packet sending method and red packet sending system Download PDF

Info

Publication number
CN112435073B
CN112435073B CN202011417039.5A CN202011417039A CN112435073B CN 112435073 B CN112435073 B CN 112435073B CN 202011417039 A CN202011417039 A CN 202011417039A CN 112435073 B CN112435073 B CN 112435073B
Authority
CN
China
Prior art keywords
red packet
user
red
passive
amount
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
CN202011417039.5A
Other languages
Chinese (zh)
Other versions
CN112435073A (en
Inventor
冯吕堃
冯鸿波
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Shenzhen Friendship Science And Technology Service Co ltd
Original Assignee
Shenzhen Friendship Science And Technology Service Co ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Shenzhen Friendship Science And Technology Service Co ltd filed Critical Shenzhen Friendship Science And Technology Service Co ltd
Priority to CN202011417039.5A priority Critical patent/CN112435073B/en
Publication of CN112435073A publication Critical patent/CN112435073A/en
Application granted granted Critical
Publication of CN112435073B publication Critical patent/CN112435073B/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0212—Chance discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/04—Payment circuits
    • G06Q20/06—Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme
    • G06Q20/065—Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme using e-cash
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
    • G06Q20/36—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using electronic wallets or electronic money safes
    • G06Q20/367—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using electronic wallets or electronic money safes involving electronic purses or money safes
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Engineering & Computer Science (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention relates to the technical field of network marketing and discloses a red packet sending method and a red packet sending system, wherein the method comprises the following steps: the merchant opens a two-dimensional code collection account and prepares red package content; the user scans the two-dimensional code to pay, the system server calculates the payment amount of the user to obtain the red packet amount, and the red packet amount is accumulated to the virtual wallet module to be issued to form the red packet accumulated amount; when the accumulated amount of the red packet is greater than or equal to a preset trigger value, automatically triggering to form a passive red packet, and displaying the passive red packet at a system user side; acquiring the current geographic position of a user, and judging whether the user meets the passive red packet acquisition condition; when the geographic position of the user is within the preset range, the user can see and can get the passive red envelope. The method changes the traditional merchant active reddening package into the system passive reddening package, solves the trouble of merchant reddening package, has strong pertinence, is easy to be accepted by users, improves the conversion rate, the user return rate and the buying enthusiasm, and saves the marketing cost.

Description

Red packet sending method and red packet sending system
Technical Field
The invention belongs to the technical field of network marketing, and particularly relates to a red packet sending method and a red packet sending system.
Background
Mobile marketing is a behavior of directly delivering personalized instant information to a target audience of a crowd on a mobile terminal (mobile phone or tablet computer) to reach a marketing target through information interaction with consumers.
With the popularity of electronic commerce and network consumption, a network platform has become an important tool for people to perform daily consumption. To facilitate consumption, merchants often need to conduct online marketing recommendation campaigns. Among them, the marketing mode of issuing electronic red packages to users can quickly attract attention of many people. And therefore, is being appreciated by more and more merchants.
However, most of the existing red packets are actively issued to users by merchants or platforms, and when the merchants issue electronic red packets, the merchants often issue red packets with the same amount to users on the network platform directly.
Disclosure of Invention
The invention aims to provide a red packet sending method and a red packet sending system, which are used for solving the technical problems that merchants or platforms are required to actively send red packets to users in the prior art, and the method and the system are poor in pertinence, low in conversion rate and wasteful in marketing cost.
In order to achieve the above purpose, the present invention adopts the following technical scheme:
a method of sending a red packet, comprising:
step S1, a merchant opens a two-dimensional code collection account at a system server;
s2, the merchant prepares red package content, and a system server records the red package content;
s3, the user pays by scanning the two-dimensional code through the system user side, the system server side calculates the payment amount of the user to obtain the red packet amount, and the red packet amount is accumulated to the virtual wallet module to be sent to form the red packet accumulated amount;
step S4, when the accumulated amount of the red packets of the virtual wallet module to be sent is larger than or equal to a preset trigger value, automatically triggering to form passive red packets, and displaying the passive red packets at a system user side;
s5, acquiring the current geographic position of the user, and judging whether the user meets the passive red packet acquisition condition; when the geographic position of the user is within the preset range, the user can see and can get the passive red envelope.
According to the method, the traditional merchant active reddish bag is changed into the system passive reddish bag, so that the trouble of merchant reddish bag generation is solved, the method is highly targeted and easy to accept by users, the conversion rate, the user return rate and the buying enthusiasm are improved, and the marketing cost is saved.
Further, in the process that the merchant opens the two-dimension code collection account, a service scheme is required to be selected, wherein the service scheme comprises a red packet triggering scheme and a non-red packet scheme, and if the merchant selects the red packet triggering scheme, the system server records the scheme and then carries out step S2; if the merchant selects the scheme without the red packet, the system server ends the flow after recording the scheme. The two service schemes facilitate the selection of merchants.
Further, the red package content comprises any one or more of text content, picture content and popularization labels. In the invention, the sent red packets can be more easily accepted by consumers through the preparation of text contents, picture contents and popularization labels, and the conversion rate is improved.
Further, the red packet content further comprises a release range, and the release range is provided with a preset range for judging whether the user meets the passive red packet receiving condition. According to the invention, through limiting the preset range, users in the preset range can be selected to send the red packets, so that the pertinence is stronger, and the red packets are easy to accept by the users.
Further, the merchant can perform parameter configuration of the coupon while configuring the red package content, the coupon is bound with the passive red package, and the coupon is acquired simultaneously when the user obtains the passive red package. According to the invention, the setting of the red package and the coupon can promote the enthusiasm of the user for buying the bill, and is more easily accepted by the user.
Further, in step S3, the amount paid by the user is set as P, the unit is a unit, and after the user makes payment, the system server side firstly determines P;
when P is less than or equal to 2, the system server automatically counts the money of the red packet as 0;
when P >2, the system server calculates the amount of the red packet as P x K, and the calculated amount is less than 0.01 and is 0.01, wherein K is a preset percentage, and the calculated amount of the red packet is accumulated to a virtual wallet module to be sent;
when the user pays for each time, the system server side judges the payment amount of the user, calculates the amount of the red packet according to the value of P, and accumulates the amount of the red packet each time to the virtual wallet module to be sent.
Further, the K is 0.3%. In the invention, the amount paid by the user is classified, the red packet amount with P less than or equal to 2 is 0, the merchant defect can be avoided, the calculated red packet amount with P >2 is taken as 0.3, and the method can give up to the user while the merchant profit is not influenced.
Further, in step S4, when the system server side determines that the cumulative amount of the red packets of the virtual wallet module to be issued is greater than or equal to the preset trigger value, the system server side automatically triggers to form passive red packets, at this time, the system server side calculates the number of the red packets of the passive red packets and takes the value of the red packet value of each passive red packet, the positive integer multiple of the trigger value is taken as an effective value Q, the number of the passive red packets is taken as R, the red packet values are taken as L, the units of Q and L are taken as elements, and the calculation process is as follows:
r=q×40, the number of coupons is the same as R;
l is equal to or less than 0.01 and equal to or less than (Q is equal to 0.3)/(R is equal to 0.25), and the red packet values of all passive red packets are required to be added to be equal to the effective value Q multiplied by 0.6;
the system server calculates the number of passive red packets and takes the value of the red packet value of each passive red packet, records the number of passive red packets in a server database, and displays the passive red packets in a system user, wherein the latest red packet accumulated amount in the virtual wallet module to be issued is equal to the original red packet accumulated amount minus the effective value Q.
Further, in step S5, the system user side obtains the current longitude and latitude of the user through the GPS positioning module, where the preset range is a preset mileage or a preset geographical position;
when the preset range is the preset mileage, the system user side calculates the linear distance between the user and the geographic position of the merchant after acquiring the current longitude and latitude of the user, and if the linear distance between the user and the geographic position of the merchant is within the preset mileage, the user can see and get the passive red packet;
when the preset range is the preset geographic position, the system user side judges the geographic position of the user after acquiring the current longitude and latitude of the user, and if the current geographic position of the user is at the preset geographic position, the user can see and can get the passive red packet. According to the invention, through limiting the preset range, users in the preset range can be selected to send the red packets, so that the pertinence is stronger, and the red packets are easy to accept by the users.
The invention also provides a red packet sending system, which comprises:
the system server is used for receiving the two-dimensional code collection account opening information of the merchant and recording the red packet content prepared by the merchant when the two-dimensional code collection account is opened;
the system user side is used for receiving payment information of the user scanning the two-dimension code and sending the payment information to the system server side, so that the system server side can calculate the payment amount of the user to obtain the red packet amount;
the system server side is used for judging that the red packet accumulated amount of the virtual wallet module to be issued is larger than or equal to a preset trigger value, automatically triggering to form a passive red packet and sending the passive red packet to the system user side so as to display the passive red packet;
the GPS positioning module is used for acquiring the current geographic position information of the user and sending the current geographic position information to the system server, and judging whether the user meets the passive red packet acquisition condition or not through the system server; when the geographic position of the user is within the preset range, the user can see and can get the passive red envelope.
The beneficial effects of the invention are as follows: the red packet sending method and the red packet sending system change the traditional merchant active red packet sending into the system passive red packet sending, solve the trouble of merchant red packet sending, have strong pertinence, are easy to accept by users, improve the conversion rate, the user return rate and the buying enthusiasm, and save the marketing cost.
Drawings
FIG. 1 is a flow chart of a method of sending a red packet according to the present invention;
fig. 2 is a schematic flow chart of a merchant account opening and red packet preparing method of the present invention.
FIG. 3 is a flow chart of the method for sending the red packet, which is used for accumulating the amount of the red packet and triggering the passive red packet after the user pays the red packet.
Detailed Description
For the purposes of making the objects, technical solutions and advantages of the embodiments of the present specification more clear, the technical solutions of the embodiments of the present specification will be clearly and completely described below with reference to the drawings in the embodiments of the present specification, and it is apparent that the described embodiments are some embodiments of the present specification, but not all embodiments. All other embodiments, which can be made by one of ordinary skill in the art without undue burden from the present disclosure, are intended to be within the scope of the present disclosure.
Referring to fig. 1-3, the present invention provides a method for transmitting a red packet, comprising:
step S1, a merchant opens a two-dimensional code collection account at a system server;
s2, the merchant prepares red package content, and a system server records the red package content;
s3, the user pays by scanning the two-dimensional code through the system user side, the system server side calculates the payment amount of the user to obtain the red packet amount, and the red packet amount is accumulated to the virtual wallet module to be sent to form the red packet accumulated amount;
step S4, when the accumulated amount of the red packets of the virtual wallet module to be sent is larger than or equal to a preset trigger value, automatically triggering to form passive red packets, and displaying the passive red packets at a system user side;
s5, acquiring the current geographic position of the user, and judging whether the user meets the passive red packet acquisition condition; when the geographic position of the user is within the preset range, the user can see and can get the passive red envelope.
According to the method, the traditional merchant active reddish bag is changed into the system passive reddish bag, so that the trouble of merchant reddish bag generation is solved, the method is highly targeted and easy to accept by users, the conversion rate, the user return rate and the buying enthusiasm are improved, and the marketing cost is saved.
In this embodiment, in the process of opening the two-dimensional code collection account by the merchant, a service scheme needs to be selected, wherein the service scheme includes a red packet triggering scheme A1 and a non-red packet scheme A2, and if the merchant selects the red packet triggering scheme A1, the system server records the scheme and then performs step S2; if the merchant selects the scheme A2 without the red packet, the system server ends the flow after recording the scheme.
Specifically, the difference between the red package triggering scheme A1 and the red package-free scheme A2 is the charging rate, and the merchant needs to select the charging rate in the process of opening the two-dimensional code charging account at the system server side;
when the merchant selects the red package triggering scheme A1, the total payment rate is 0.6%, wherein 0.3% of the total payment rate is used as payment commission, and 0.3% of the total payment rate is used as red package amount;
when the merchant selects the scheme A2 without the red packet, the total payment rate is 0.38%, wherein 0.38% is used as payment commission, and no red packet amount exists;
after the merchant is successfully selected, the system server records the selection scheme of the merchant in the server database.
In this embodiment, the red package content includes text content, picture content, a promotion tag, and a distribution range, and the distribution range is provided with a preset range for judging whether the user satisfies a passive red package pickup condition.
In this embodiment, the merchant can also perform parameter configuration of the coupon while configuring the content of the red packet, the coupon is bound with the passive red packet, and when the user obtains the passive red packet, the coupon is obtained at the same time.
Specifically, after the two-dimensional code collection account of the merchant at the system server is opened, parameters of red package content and coupons are prepared on a management page of the system server as follows:
(1) Literal content
Default document: [ merchant name ] give you a coupon la, click on the red envelope and get it immediately, get store to consume more discounts! Contact phone [ merchant phone ].
Merchants can modify, at most, 3000 character text contents.
(2) Picture content
Default picture: a default picture is provided by the system.
Merchants can modify and upload 9 publicity charts at most.
(3) Publication scope
Default range: all regions/counties are visible.
The merchant can modify, and can select one of the peripheral 3 km visible, the peripheral 10 km visible, the whole district/county visible, the whole city visible, the whole province visible and the whole platform visible.
(4) Popularization label
Default label: and (5) recommending.
The merchant may modify and may select one of the tags of health, education, economy, e-commerce, recommendation, photos, etc.
Coupon parameter configuration:
(1) Full reduction amount
Default amount: 100 yuan.
The merchant can modify the digital filling range of the amount between 10 and 10000.
(2) Coupon denomination
Default denomination: 5 yuan.
The merchant can modify the denomination number filling range between 1-10000.
(3) Expiration date
Default expiration date: for 30 days.
The merchant can modify the valid period number filling range to be an integer between 1 and 10000.
After the content merchant is filled successfully, the system server records the filled content in a server database.
In the embodiment, in step S3, the amount paid by the user is set as P, the unit is a unit, and after the user makes payment, the system server firstly determines P;
when P is less than or equal to 2, the system server automatically counts the money of the red packet as 0;
when P >2, the system server calculates the amount of the red packet as P x K, and the calculated amount is less than 0.01 and is 0.01, wherein K is a preset percentage, and the calculated amount of the red packet is accumulated to a virtual wallet module to be sent;
when the user pays for each time, the system server side judges the payment amount of the user, calculates the amount of the red packet according to the value of P, and accumulates the amount of the red packet each time to the virtual wallet module to be sent.
In this example, K is 0.3%.
Specifically, after the two-dimension code collection account of the system server is successfully opened, the system server generates a unique collection two-dimension code for the corresponding merchant, the two-dimension code supports WeChat or Payment and precious payment, and the merchant can download, print and post the WeChat or Payment and precious payment in a store for collection.
According to the red package triggering scheme selected by the client, after the user pays by scanning the code, the system server judges the payment amount;
when the amount P paid by the user is less than or equal to 2 yuan, the system server calculates the amount of the red packet to be 0; for example, the user pays 1.5 yuan, and the money of the red packet is 0;
when the amount P paid by the user is more than 2 yuan, the system server multiplies the amount paid by the user by 0.3%, and after rounding, the system server counts the accumulated amount of the red packet, and the minimum value of the amount of the red packet is 0.01; for example, the user pays 3 yuan, 3 times 0.3% equals 0.009, and 0.009 is rounded to 0.01 because less than 0.01 is 0.01, so the amount of the red packet is 0.01;
after each money collection, the current accumulated money of the red packet is the last accumulated money of the latest red packet plus the current money of the red packet; for example, after the merchant opens the two-dimension code of collection, 100 collections are generated, the accumulated amount of the red packet after 100 collections is 0.37, and when 10 yuan is collected for 101 times, the current red packet amount is 10 times 0.3 percent and is equal to 0.03, and the current red packet accumulated amount is equal to 0.37 plus 0.03 and is equal to 0.4.
And when the user scans the code to pay each time, the system server automatically calculates the accumulated red packet amount according to the algorithm.
In this embodiment, in step S4, when the system server determines that the cumulative amount of the red packets of the virtual wallet module to be issued is greater than or equal to the preset trigger value, the system server automatically triggers to form passive red packets, at this time, the system server calculates the number of the red packets of the passive red packets and takes the value of the red packet value of each passive red packet, the positive integer multiple of the trigger value is taken as an effective value Q, the number of the passive red packets is taken as R, the red packet values are taken as L, and the units of Q and L are taken as elements, and the calculation process is as follows:
r=q×40, the number of coupons is the same as R;
l is equal to or less than 0.01 and equal to or less than (Q is equal to 0.3)/(R is equal to 0.25), and the red packet values of all passive red packets are required to be added to be equal to the effective value Q multiplied by 0.6;
the limitation of 0.3 and 0.25 in the ratio of 0.01 to L to (Q0.3)/(R0.25) is that after the red packet is generated through multiple simulation in the research and development process, the inventors not only can satisfy the condition that the probability of failure in the process of generating the red packet is smaller, but also can satisfy the value obtained after the generated red packet has enough size interval; the reason for this is to ensure that the randomly generated red packets will not be too large in value, and if the value of the generated red packets is too large, the sum of the randomly generated several relatively large red packet amounts may be equal to or greater than the total red packet amount, so that the process of generating the red packets fails, and the system needs to regenerate.
The red packet value of all the passive red packets is limited to be equal to the effective value Q multiplied by 0.6 after being added, so that the execution of the red packet generation algorithm can be more efficient, if the generation of the red packet always fails because of excessive amount, the process generation is repeated, and the server resources are occupied excessively.
The system server calculates the number of passive red packets and takes the value of the red packet value of each passive red packet, records the number of passive red packets in a server database, and displays the passive red packets in a system user, wherein the latest red packet accumulated amount in the virtual wallet module to be issued is equal to the original red packet accumulated amount minus the effective value Q.
Specifically, when the accumulated amount of the red packets is greater than or equal to the trigger value, the automatic triggering is performed to form passive red packets, and the following specific algorithm is triggered:
the trigger value is set to be 0.5, the effective value Q is a positive integer multiple of the trigger value of 0.5, the effective value Q is used for issuing a passive red packet, and the latest red packet accumulation amount is equal to the original red packet accumulation amount minus the effective value Q;
for example, the current cumulative amount of red packets is 0.47, and red packets are not triggered because 0.47 is less than 0.5. The next payment generates a red packet amount of 0.08, the red packet accumulation amount=0.47+0.08= 0.55,0.55 is greater than 0.5 and reaches 1 time of the trigger value, so that the automatic trigger forms a passive red packet, the red packet trigger value is 0.5, the effective value Q is 0.5×1=0.5, and the latest red packet accumulation amount=0.55-0.5=0.05.
R=q×40, the number of coupons is the same as R; namely, the issuing number of the red packets and the quantity of the coupons are 40 times of the effective value Q;
the minimum value of the issued single red packet is 0.01, and the maximum value= (effective value Q0.3)/(red packet number R0.25).
All red packets are randomly valued between a minimum and a maximum, including the minimum and the maximum, and the sum of all red packet values must be equal to the effective value Q0.6.
For example, the current accumulated amount of the red packet is 0.02, the next payment generates 1.48 of the red packet, the accumulated amount of the red packet=0.02+1.48=1.5, and 1.5 is 3 times equal to 0.5, so that the automatic triggering forms a passive red packet, and the effective value Q is 0.5×3=1.5. The latest accumulated amount of red packets=1.5-1.5=0;
the number of red packets r=1.5×40=60, and the number of coupons=1.5×40=60.
The minimum value of a single red packet is 0.01, and the maximum value= (1.5×0.3)/(60×0.25) =0.03.
The values of 60 red packets are randomly chosen from 0.01, 0.02 and 0.03, but the sum of 60 red packets is 1.5×0.6=0.9.
The system calculates the effective value Q of the passive red packets, the number R of the red packets and the single red packet value L, stores the calculated values into a database at a server side, and displays the passive red packets at a system user side.
In the embodiment, in step S5, the system user side obtains the current longitude and latitude of the user through the GPS positioning module, and the preset range is a preset mileage number or a preset geographical position;
when the preset range is the preset mileage, the system user side calculates the linear distance between the user and the geographic position of the merchant after acquiring the current longitude and latitude of the user, and if the linear distance between the user and the geographic position of the merchant is within the preset mileage, the user can see and get the passive red packet;
when the preset range is the preset geographic position, the system user side judges the geographic position of the user after acquiring the current longitude and latitude of the user, and if the current geographic position of the user is at the preset geographic position, the user can see and can get the passive red packet.
Specifically, when the user at the user side of the system meets the receiving condition, the user can receive a red packet and a coupon, and the following specific algorithm is as follows:
acquiring the current longitude and latitude of the user based on the GPS positioning of the user, judging the current geographic position of the user or calculating the linear distance between the user and the merchant positioning, and judging whether the user meets the passive red packet acquisition condition;
for example, the distribution range of the merchant red packet configuration is visible in the surrounding 10 km, when the GPS positioning of the user and the GPS positioning of the merchant are less than or equal to 10 km, the user can see and get the red packet, and if not, the user cannot see and get the red packet;
for example, the release range of the merchant red packet configuration is visible in Shenzhen city, when the user GPS positioning and the merchant GPS positioning are positioned in Shenzhen city, the user can see and get the red packet, and if not, the user cannot see and get the red packet;
when the user positions and meets the receiving conditions, the detail of the red packet can be clicked, after the red packet content is required to be checked for 15 seconds, the red packet can be clicked to be opened, and when the red packet is clicked to be opened, a value in an undelivered state is randomly selected from the single red packet value of the current red packet to be the amount of the red packet received by the user, and the value is changed into the received state;
for example, the current red packet has 60 individual red packets, 10 of which have been picked up and the remaining 50 of which have not been picked up, and the user randomly picks up one of the 50 values for the amount of red packet that the current user picked up when clicking on the open red packet.
The user obtains a coupon of a merchant while receiving the red packet, and the full-reduced amount, the denomination and the valid period of the coupon are values configured by the merchant;
for example, when the user gets the red packet, the full reduction amount of the coupon configured by the merchant is 100 yuan, the denomination is 5 yuan, the validity period is 30 days, and the user obtains a coupon with the full reduction amount of 100 yuan minus 5 yuan, and the validity period is 30 days after the current date.
The system user side is provided with a virtual wallet and a virtual card package, after the user obtains the red packet and the coupon, the red packet can be stored in the virtual wallet of the user, the coupon can enter the virtual card package of the user, and when the user pays by the merchant code scanning next time, if the conditions are met, the red packet and the coupon can be used for deduction.
For example, the user gets the 0.2-element red packet issued by the merchant A and a coupon with 100-element minus 5-element on day 1 of 10 months, the effective period is 30 days, when the user consumes the merchant A again on day 15 of 10 months, if the amount of the bill is less than 100-element, the 0.2-element red packet can be used for deduction during payment, 99.8-element can be actually paid, if the amount of the bill is more than or equal to 100-element, the 0.2-element red packet and the coupon with 100-element minus 5-element can be used for payment, and 94.8-element can be actually paid.
The invention also provides a red packet sending system, which comprises:
the system server is used for receiving the two-dimensional code collection account opening information of the merchant and recording the red packet content prepared by the merchant when the two-dimensional code collection account is opened;
the system user side is used for receiving payment information of the user scanning the two-dimension code and sending the payment information to the system server side, so that the system server side can calculate the payment amount of the user to obtain the red packet amount;
the virtual wallet module to be issued is used for receiving the red packet amount calculated by the system server to form a red packet accumulated amount, and when the system server judges that the red packet accumulated amount of the virtual wallet module to be issued is greater than or equal to a preset trigger value, the virtual wallet module to be issued is automatically triggered to form a passive red packet and sends the passive red packet to the system user side, so that the passive red packet is displayed;
the GPS positioning module is used for acquiring the current geographic position information of the user and sending the current geographic position information to the system server, and judging whether the user meets the passive red packet acquisition condition or not through the system server; when the geographic position of the user is within the preset range, the user can see and can get the passive red envelope.
In the invention, the system service end can be a terminal platform APP, the merchant or platform in the prior art actively issues the red packet to the system service end passively issues the red packet, so that the merchant of the resident platform APP has a part of payment handling fees for issuing the red packet to the user, the merchant can also set a popularization document and a coupon, when the amount of money for issuing the red packet in the system user end is accumulated to a certain amount, the red packet and the coupon can be automatically issued, the coupon and the red packet can be simultaneously used in a deduction mode, the user pertinence is high, the conversion rate is high, the customer return rate and the buying enthusiasm are greatly improved, the customer viscosity is increased, and the user consumption is stimulated.
The foregoing examples are provided to further illustrate the technical contents of the present invention for the convenience of the reader, but are not intended to limit the embodiments of the present invention thereto, and any technical extension or re-creation according to the present invention is protected by the present invention. The protection scope of the invention is subject to the claims.
It will be apparent to those skilled in the art that various modifications and variations can be made to the present invention without departing from the spirit or scope of the invention. Thus, it is intended that the present invention also include such modifications and alterations insofar as they come within the scope of the appended claims or the equivalents thereof.

Claims (10)

1. A method for transmitting a red packet, comprising:
s1, a merchant opens a two-dimensional code collection account at a system server;
s2, the merchant prepares red packet content, and the system server records the red packet content;
s3, the user scans the two-dimensional code through the system user terminal to pay, the system server terminal calculates the payment amount of the user to obtain the red packet amount, and the red packet amount is accumulated to the virtual wallet module to be sent to form the red packet accumulated amount;
s4, when the accumulated amount of the red packets to be sent out by the virtual wallet module is larger than or equal to a preset trigger value, automatically triggering to form passive red packets, and displaying the passive red packets at a system user side;
s5, acquiring the current geographic position of the user, and judging whether the user meets the passive red packet acquisition condition; when the geographic position of the user is within the preset range, the user can see and get the passive red envelope.
2. The method for sending the red packet according to claim 1, wherein in the process of opening the two-dimensional code collection account by the merchant, a service scheme is required to be selected, the service scheme comprises a red packet triggering scheme and a red packet-free scheme, and if the merchant selects the red packet triggering scheme, the system server records the scheme and then performs S2; if the merchant selects the scheme without the red packet, the system server ends the flow after recording the scheme.
3. The method for sending a red packet according to claim 1, wherein the red packet content includes any one or more of text content, picture content, and promotion tag.
4. The method for sending a red packet according to claim 3, wherein the content of the red packet further comprises a distribution range, and the distribution range is provided with a preset range for judging whether the user meets the passive red packet receiving condition.
5. The method for sending a red packet according to claim 1, wherein the merchant can perform parameter preparation of coupons while preparing the red packet content, wherein coupons are bound to passive red packets, and wherein the coupons are obtained simultaneously when a user obtains a passive red packet.
6. The method for sending a red packet according to claim 5, wherein in S3, the amount paid by the user is set as P, the unit is a unit, and after the user makes payment, the system server first determines P;
when P is less than or equal to 2, the system server automatically counts the money of the red packet as 0;
when P >2, the system server calculates the amount of the red packet as P x K, and the calculated amount is less than 0.01 and is 0.01, wherein K is a preset percentage, and the calculated amount of the red packet is accumulated to a virtual wallet module to be sent;
when the user pays for each time, the system server side judges the payment amount of the user, calculates the amount of the red packet according to the value of P, and accumulates the amount of the red packet each time to the virtual wallet module to be sent.
7. The method of red packet transmission according to claim 6, wherein K is 0.3%.
8. The method for sending a red packet according to claim 7, wherein in S4, when the cumulative amount of red packets of the virtual wallet module to be sent is greater than or equal to a preset trigger value, the system server calculates the number of red packets of the passive red packets and takes the value of the red packet value of each passive red packet, the positive integer multiple of the trigger value is set as an effective value Q, the number of the passive red packets is set as R, the red packet values are set as L, the units of Q and L are set as elements, and the calculation process is as follows:
r=q×40, the number of coupons is the same as R;
l is equal to or less than 0.01 and equal to or less than (Q is equal to 0.3)/(R is equal to 0.25), and the red packet values of all passive red packets are required to be added to be equal to the effective value Q multiplied by 0.6;
the system server calculates the number of passive red packets and takes the value of the red packet value of each passive red packet, records the number of passive red packets in a server database, and displays the passive red packets in a system user, wherein the latest red packet accumulated amount in the virtual wallet module to be issued is equal to the original red packet accumulated amount minus the effective value Q.
9. The method for sending a red packet according to claim 8, wherein in S5, a system user side obtains a current longitude and latitude of a user through a GPS positioning module, and the preset range is a preset mileage or a preset geographic location;
when the preset range is the preset mileage, the system user side calculates the linear distance between the user and the geographic position of the merchant after acquiring the current longitude and latitude of the user, and if the linear distance between the user and the geographic position of the merchant is within the preset mileage, the user can see and get the passive red packet;
when the preset range is the preset geographic position, the system user side judges the geographic position of the user after acquiring the current longitude and latitude of the user, and if the current geographic position of the user is at the preset geographic position, the user can see and can get the passive red packet.
10. A red packet transmission system, comprising:
the system server is used for receiving the two-dimensional code collection account opening information of the merchant and recording the red packet content prepared by the merchant when the two-dimensional code collection account is opened;
the system user side is used for receiving payment information of the user scanning the two-dimension code and sending the payment information to the system server side, so that the system server side can calculate the payment amount of the user to obtain the red packet amount;
the system server side is used for judging that the red packet accumulated amount of the virtual wallet module to be issued is larger than or equal to a preset trigger value, automatically triggering to form a passive red packet and sending the passive red packet to the system user side so as to display the passive red packet;
the GPS positioning module is used for acquiring the current geographic position information of the user and sending the current geographic position information to the system server, and judging whether the user meets the passive red packet acquisition condition or not through the system server; when the geographic position of the user is within the preset range, the user can see and get the passive red envelope.
CN202011417039.5A 2020-12-04 2020-12-04 Red packet sending method and red packet sending system Active CN112435073B (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202011417039.5A CN112435073B (en) 2020-12-04 2020-12-04 Red packet sending method and red packet sending system

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202011417039.5A CN112435073B (en) 2020-12-04 2020-12-04 Red packet sending method and red packet sending system

Publications (2)

Publication Number Publication Date
CN112435073A CN112435073A (en) 2021-03-02
CN112435073B true CN112435073B (en) 2023-10-24

Family

ID=74691968

Family Applications (1)

Application Number Title Priority Date Filing Date
CN202011417039.5A Active CN112435073B (en) 2020-12-04 2020-12-04 Red packet sending method and red packet sending system

Country Status (1)

Country Link
CN (1) CN112435073B (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN114757588B (en) * 2022-06-13 2022-09-20 浙江口碑网络技术有限公司 Scheduling rights management method, device, equipment and storage medium

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106204114A (en) * 2016-06-30 2016-12-07 刘永生 A kind of intelligent red packet distributing method based on recognition of face and device
CN107332755A (en) * 2017-05-09 2017-11-07 深圳小熊麻麻科技有限公司 The method and device that a kind of red packet is sent
CN107623876A (en) * 2016-07-13 2018-01-23 天脉聚源（北京）科技有限公司 A kind of method and system for providing internet red packet
CN108305102A (en) * 2018-01-30 2018-07-20 阿里巴巴集团控股有限公司 Electronics red packet distribution method, device and client
CN108305100A (en) * 2018-01-29 2018-07-20 何晓玲 It is a kind of based on existing marketing method and system are returned after consumption successively
CN109727004A (en) * 2018-03-07 2019-05-07 中国平安人寿保险股份有限公司 Distributing method, user equipment, storage medium and the device of electronics red packet

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106204114A (en) * 2016-06-30 2016-12-07 刘永生 A kind of intelligent red packet distributing method based on recognition of face and device
CN107623876A (en) * 2016-07-13 2018-01-23 天脉聚源（北京）科技有限公司 A kind of method and system for providing internet red packet
CN107332755A (en) * 2017-05-09 2017-11-07 深圳小熊麻麻科技有限公司 The method and device that a kind of red packet is sent
CN108305100A (en) * 2018-01-29 2018-07-20 何晓玲 It is a kind of based on existing marketing method and system are returned after consumption successively
CN108305102A (en) * 2018-01-30 2018-07-20 阿里巴巴集团控股有限公司 Electronics red packet distribution method, device and client
CN109727004A (en) * 2018-03-07 2019-05-07 中国平安人寿保险股份有限公司 Distributing method, user equipment, storage medium and the device of electronics red packet

Also Published As

Publication number Publication date
CN112435073A (en) 2021-03-02

Similar Documents

Publication Publication Date Title
US20120089461A1 (en) Method for improved advertising on a mobile device
EP1235396A1 (en) System and method for using e-mail as advertisement medium
US20020128907A1 (en) Information delivery scheme and advertisement providing scheme using social filtering technique
CN105913279B (en) Service cost budget system based on mobile internet service application
US9767460B2 (en) Methods for integrating revenue generating features within a software application and systems thereof
CN101471801A (en) Advertisement delivery method and apparatus for preventing fault advertisement in wireless internet
EP1916623A1 (en) Method of supplying transaction details, corresponding terminal, transaction method, method of enhancing bank statements, server, signal and computer program products.
US20140222535A1 (en) Method and system for card marketing using expenditure details of an individual
CN107609904A (en) A kind of electronic card certificate information processing method, equipment and system
CN112435073B (en) Red packet sending method and red packet sending system
CN108053236A (en) A kind of method that credit card credit pattern combination advertising subsidy realizes free express delivery
JP4574292B2 (en) Advertisement providing method, advertisement providing apparatus, and computer program
CN101645152A (en) Bank payment system, payment method and self-help terminal
JP2005056211A (en) System and method for reporting credit card use information
KR101356974B1 (en) Method for watching ad by issuing ad-coupon directly by viewer
US20120059726A1 (en) System and Method for Dynamically Pricing Electronic Advertisements
CN110264219A (en) A kind of client's monitoring analysis system based on big data
US8712376B2 (en) Subscribing to content
EP1272964A1 (en) Communication system for managing premium points exchangeable amont different virtual shops
CN110610325B (en) Agent management system of shared tissue machine
KR102439077B1 (en) Advertisement system and advertisement method
CN114092163B (en) Electronic shelf label price changing method and device, electronic equipment and storage medium
KR102336121B1 (en) System for sharing market benefit and method thereof
TWM612279U (en) On-line loan system
JP2003132225A (en) Transfer information notice service method and transfer information notice device

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
GR01 Patent grant
GR01 Patent grant