CN110766464A - Method and equipment for controlling presence information - Google Patents
Method and equipment for controlling presence information Download PDFInfo
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- CN110766464A CN110766464A CN201911013293.6A CN201911013293A CN110766464A CN 110766464 A CN110766464 A CN 110766464A CN 201911013293 A CN201911013293 A CN 201911013293A CN 110766464 A CN110766464 A CN 110766464A
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Abstract
The application aims to provide a method and equipment for controlling presence information, wherein the method comprises the following steps: responding to a screen-up event received by the user equipment, if the target presentation information cached in the user equipment is within the caching validity period, rendering and displaying the target presentation information on a screen of the user equipment; in the screen-up process of the user equipment responding to the screen-up event, if the target presentation information is displayed before the screen-up event, detecting whether the target presentation information meets an update triggering condition; if the target presentation information meets the updating triggering condition, requesting to display new presentation information; otherwise, the display target presentation information is kept in the screen lightening process. The application provides a display time and click rate of target presentation information can be guaranteed, the target presentation information can be prevented from being displayed for many times, the click rate is too high, and the display of other new presentation information is not facilitated.
Description
Technical Field
The present application relates to the field of communications, and more particularly, to a technique for controlling presence information.
Background
The information flow advertisement is an advertisement located in friend trends of social media users or information media and audio-visual media content flow. The information flow advertisement has the forms of pictures, texts, videos and the like, and is characterized by algorithm recommendation, native experience, targeted delivery through a tag, selection of push exposure, landing pages or application downloading and the like according to the requirements of the user, and the final effect depends on three key factors of originality, targeting and bidding. The information flow advertisement may be refreshed each time the presentation is triggered, or after the cache expires.
Disclosure of Invention
An object of the present application is to provide a method and apparatus for controlling presence information.
According to an aspect of the present application, there is provided a method for controlling presence information, the method including:
responding to a screen-up event received by user equipment, and if target presentation information cached in the user equipment is within a caching validity period, rendering and displaying the target presentation information on a screen of the user equipment;
in the screen-up process of the user equipment responding to the screen-up event, if the target presentation information is displayed before the screen-up event information, detecting whether the target presentation information meets an update triggering condition;
if the target presentation information meets the updating triggering condition, requesting to display new presentation information; otherwise, the target presentation information is kept displayed in the screen lightening process.
According to another aspect of the present application, there is provided an apparatus for controlling presentation information, the apparatus including:
the one-to-one module is used for responding to a screen-up event received by user equipment, and rendering and displaying the target presentation information on a screen of the user equipment if the target presentation information cached in the user equipment is within a caching validity period;
a second module, configured to detect, in a screen-up process of the user equipment in response to the screen-up event, whether the target presentation information satisfies an update trigger condition if the target presentation information is already displayed before the screen-up event;
a third module, configured to request to display new presence information if the target presence information meets the update trigger condition; otherwise, the target presentation information is kept displayed in the screen lightening process.
According to an aspect of the present application, there is provided an apparatus for controlling presence information, the apparatus including:
a processor; and
a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of any of the methods described above.
According to another aspect of the application, there is provided a computer readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods described above.
Compared with the prior art, the method and the device have the advantages that the bright screen event received by the user equipment is responded, and if the target presentation information of the user equipment is cached in the caching validity period, the target presentation information is rendered and displayed on the screen of the user equipment. The method comprises the steps that a bright screen event belongs to a high-frequency scene, and a user frequently triggers an application scene, wherein the bright screen event is received by user equipment as a triggering condition, and if target presentation information is in a cache validity period, the target presentation information is displayed on a screen of the user equipment, so that the target presentation information has enough displayed time through the cache validity period, and the click rate of the target presentation information is improved; when the target presentation information is the information flow advertisement, the benefits of the advertiser are guaranteed, and the advertisement bid is improved.
Further, in the screen-up process of the user equipment responding to the screen-up event, if the target presentation information is already displayed before the screen-up event, whether the target presentation information meets an update triggering condition is detected. Therefore, under the condition that the target presentation information is already displayed, the condition that malicious refreshing exists is prevented from occurring through updating the trigger condition.
In addition, if the target presentation information meets the updating triggering condition, the application requests to display new presentation information; otherwise, the target presentation information is kept displayed in the screen lightening process. Therefore, new presentation information is requested to be displayed under the condition that the update triggering condition is met, the condition that the presentation information is refreshed maliciously is prevented through the update triggering condition, and the condition that the budget of an advertiser is consumed rapidly due to too high click rate is prevented; and when the update triggering condition is met, the display of the new presentation information is requested, so that the display of other new presentation information is facilitated.
To sum up, for prior art, the application provides one kind and can guarantee the show time and the click rate of target presentation information, can prevent again that this target presentation information from being demonstrateed many times, lead to the click rate too high to be unfavorable for the emergence of the condition of the show of other new presentation information, improved user experience.
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Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 illustrates a flow diagram of a method for controlling presence information according to one embodiment of the present application;
FIG. 2 illustrates a flow diagram of a method for controlling presence information according to one embodiment of the present application;
FIG. 3 illustrates a presentation diagram of presentation information according to one embodiment of the present application;
FIG. 4 illustrates a block diagram of an apparatus for controlling presence information according to one embodiment of the present application;
FIG. 5 illustrates functional modules of an exemplary system that may be used in various embodiments of the present application.
The same or similar reference numbers in the drawings identify the same or similar elements.
Detailed Description
The present application is described in further detail below with reference to the attached figures.
In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (e.g., Central Processing Units (CPUs)), input/output interfaces, network interfaces, and memory.
The Memory may include volatile Memory in a computer readable medium, Random Access Memory (RAM), and/or nonvolatile Memory such as Read Only Memory (ROM) or Flash Memory. Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, Phase-Change Memory (PCM), Programmable Random Access Memory (PRAM), Static Random-Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), electrically Erasable Programmable Read-Only Memory (EEPROM), flash Memory or other Memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device.
The device referred to in this application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product, such as a smart phone, a tablet computer, etc., capable of performing human-computer interaction with a user (e.g., human-computer interaction through a touch panel), and the mobile electronic product may employ any operating system, such as an android operating system, an iOS operating system, etc. The network Device includes an electronic Device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an Application Specific Integrated Circuit (ASIC), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), an embedded Device, and the like. The network device includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud of a plurality of servers; here, the Cloud is composed of a large number of computers or web servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual supercomputer consisting of a collection of loosely coupled computers. Including, but not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless Ad Hoc network (Ad Hoc network), etc. Preferably, the device may also be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.
Of course, those skilled in the art will appreciate that the foregoing is by way of example only, and that other existing or future devices, which may be suitable for use in the present application, are also encompassed within the scope of the present application and are hereby incorporated by reference.
In the description of the present application, "a plurality" means two or more unless specifically limited otherwise.
Herein, "presentation information" as referred to herein includes, but is not limited to, information flow advertisements, promotional information, etc., e.g., an advertiser places an advertisement in an application to present the advertiser's advertising information through the application. For example, when the application is started, the advertisement information is presented in a presentation interface of the application; or, an application is installed in the user equipment, the application is in an active state in the background, and when the user equipment is switched from a screen-off (e.g., a screen is not lit) state to a screen-on (e.g., a screen is lit), the presentation information is presented through the application during the screen-on process of the user equipment, for example, a presentation effect diagram shown in fig. 3. In some embodiments, the information flow advertisement in a high-frequency presentation scene (e.g., an application scene switching from a screen-on state to a screen-on state) refreshes the information flow advertisement when a presentation (e.g., screen-on) is triggered, so that a different information flow advertisement is presented by refreshing the information flow advertisement. For example, when a user presses a power key of the user device for a short time or presses another key on the user device, the screen of the user device is activated (e.g., is lit), thereby triggering a refresh of the presentation information by the user device.
Of course, those skilled in the art will appreciate that the high frequency display scenario described above is merely exemplary, and that other existing or future high frequency display scenarios may be suitable for use in the present application, and are included within the scope of the present application and are incorporated by reference herein. For example, a charge screenout (e.g., the user device is in a screenout state during charging) scenario.
The "user device" described herein includes, but is not limited to, a mobile phone, a tablet, a notebook, and other computing devices.
Fig. 1 shows a method for controlling presence information according to an embodiment of the present application, the method comprising step S101, step S102 and step S103.
Specifically, in step S101, in response to a bright screen event received by a user equipment, if target presentation information cached in the user equipment is within a caching validity period, the user equipment renders and displays the target presentation information on a screen of the user equipment. In some embodiments, a caching period is set to ensure that the target presentation information has sufficient presentation time. In some embodiments, the targeted presentation information comprises presentation information (e.g., information flow advertisements) cached in the user device. For example, the user device listens for a bright screen event (e.g., the screen of the user device is lit), and when the target presentation information cached in the user device is within the caching period, the target presentation information is rendered and displayed on the screen of the user device.
In step S102, in the process of the user equipment responding to the bright screen event (for example, the screen of the user equipment is lighted up) by the user equipment, if the target presentation information is already displayed before the bright screen event, it is detected whether the target presentation information meets the update trigger condition. For example, the user device is in the process of being highlighted all the time after receiving the highlight event, and in the process of being highlighted, the user device detects whether the target presentation information is presented before (for example, the user device listens to a presentation event of each time the target presentation information is presented). If the target presence information is previously presented, further detecting whether the target presence information meets an update trigger condition, and in some embodiments, preventing the target presence information from being presented multiple times by the update trigger condition, thereby avoiding a situation where a user maliciously refreshes the presence information.
In step S103, if the target presentation information meets the update trigger condition, the user equipment requests to present new presentation information; otherwise, the target presentation information is kept displayed in the screen lightening process. For example, when the target presence information satisfies the update trigger condition, the target presence information is requested to be presented, but the target presence information is not presented. In a specific embodiment, for example, a time interval between the screen-up time when the user equipment receives the screen-up event and the cache time when the target presence information is cached in the user equipment is less than 3 minutes (for example, the network equipment has just sent a presence information to the user equipment, and the user equipment sends a request for presence information to the network equipment within 3 minutes), there may be a case where the user maliciously refreshes the presence information, the frequency of refreshing needs to be limited, and the frequency of requesting new presence information by the user equipment is limited by setting an updatable time threshold (for example, 3 minutes), for example, the new presence information can be requested to the network equipment only when the updatable time threshold is greater than 3 minutes (updatable time threshold).
For example, target presentation information a (e.g., an information flow advertisement) is cached in the user equipment, and the target presentation information a is triggered to be presented when the user equipment is turned on (e.g., the presentation schematic diagram shown in fig. 3 when the user equipment is turned on). When the user equipment receives the bright screen event, whether the target presentation information A is in a cache validity period (for example, 30 minutes) is detected, and if so, the target presentation information A is rendered and shown on a screen of the user equipment. Further, in the screen-up process of the user equipment, the user equipment detects whether the target presentation information is presented before, and if the target presentation information a is presented before, detects whether the target presentation information a meets an update triggering condition, for example, if a time interval between the screen-up time when the user equipment receives the screen-up event and the cache time when the target presentation information is cached in the user equipment is greater than an updatable time threshold, it is determined that the target presentation information meets the update triggering condition, and a request is made to present new presentation information B. In the embodiment, the sufficient display time of the target presentation information is ensured by caching the validity period, and the target presentation information is prevented from being maliciously replaced and refreshed by updating the trigger condition, so that the high click rate of the target presentation information and the display opportunities of other new presentation information are ensured, and the refresh frequency of the presentation information in a high-frequency display scene is controlled.
In some embodiments, the request presents new presence information, including step S104 (not shown) and step S105 (not shown).
In step S104, the user equipment sends a presence information obtaining request to the corresponding network equipment, and receives new presence information returned by the network equipment based on the presence information obtaining request. For example, when the target presence information satisfies the update trigger condition, the user equipment sends a presence information acquisition request to the corresponding network equipment to request the network equipment to return new presence information.
In step S105, if the screen of the user equipment is still in the screen-up process, rendering and displaying the new presentation information on the screen of the user equipment; otherwise, the new presentation information is cached in the user equipment. For example, the new presentation information returned by the network device is rendered and shown directly on the screen of the user device during the screen lightening process of the user device. And if the screen of the user equipment is in the screen-off state currently, caching the new presentation information in the user equipment.
In some embodiments, the step S105 includes: if the screen of the user equipment is still in the screen lightening process and the presentation page for presenting the target presentation information is not destroyed, replacing the target presentation information in the presentation page with the new presentation information; otherwise, the new presentation information is cached in the user equipment. In some embodiments, in the screen-up process of the user equipment, if the presentation page for presenting the target presentation information is not destroyed, the target presentation information in the presentation page is directly replaced with the new presentation information. In some embodiments, the user device receives new presence information independent of whether the presence page exists, and when receiving new presence information, the new presence information is cached in the user device, and if the presence page is not destroyed, the target presence information in the presence page is directly replaced with new presence information.
In some embodiments, the step S105 includes: the user equipment caches the new presentation information in the user equipment; the method further comprises a step S107 (not shown), in which step S107 the user device presents the new presentation information through the presentation page in response to a new bright screen event received by the user device. For example, the presentation page for presenting the target presentation information is closed, and the user equipment caches the new presentation information returned by the network equipment in the user equipment. And when the user performs the screen-lighting operation on the user equipment again, directly presenting the new presentation information in the presentation page. In some embodiments, the user device receives new presentation information independent of whether the presentation page exists, and when receiving new presentation information, the new presentation information is cached in the user device, and if the presentation page is destroyed, the new presentation information is presented through the presentation page when the user device is turned on again.
In some embodiments, the target presence information satisfying the update trigger condition comprises at least one of:
(1) and the time interval between the screen-up time when the user equipment receives the screen-up event and the cache time when the target presentation information is cached in the user equipment is greater than the updatable time threshold. In some embodiments, to prevent a user from maliciously refreshing presence information, the refresh frequency of the presence information is limited by setting an updatable time threshold. For example, if the time interval between the screen-up time when the user equipment receives the screen-up event and the cache time when the target presence information is cached in the user equipment is less than 3 minutes (for example, the network equipment has just sent a presence information to the user equipment, and the user equipment sends a request for the presence information to the network equipment within 3 minutes), the user may have a case of malicious refresh of the presence information, the refresh frequency needs to be limited, and the frequency of requesting new presence information by the user equipment is limited by setting an updatable time threshold (for example, 3 minutes), for example, the new presence information can be requested from the network equipment when the updatable time threshold is greater than 3 minutes (updatable time threshold). Thus, by means of the updatable time threshold it is prevented that the update frequency of the presence information is too high. Here, the updatable time threshold in this embodiment may be determined according to event record information that the user triggers the bright screen on the user equipment, for example, the more frequently the user triggers the bright screen, the smaller the updatable time threshold; or the frequency with which the user triggers the bright screen is inversely related to the updatable time threshold. To prevent refreshing of the presented information due to frequent lightening of the screen by the user.
(2) And the time interval between the screen-up time when the user equipment receives the screen-up event and the cache time when the target presentation information is cached in the user equipment meets a user configuration condition, wherein the user configuration condition comprises an updatable time threshold value, and the time interval is greater than the updatable time threshold value. For example, the updatable time threshold may be user set, e.g., the user sets the updatable time threshold to 3 minutes, 4 minutes, or 5 minutes, etc. The target presence information cached in the user equipment needs to be continuously presented within the updatable time threshold, and new presence information can be requested when the updatable time threshold is exceeded. To prevent the presence information from being refreshed too quickly.
(3) And detecting that the display frequency of the target presentation information is greater than frequency threshold information. In some embodiments, frequency threshold information is preset in the user equipment, and the refresh frequency of the target presentation information is limited through the frequency threshold information; in other embodiments, the user may set frequency threshold information (e.g., 2 presentations in 3 minutes). In the present embodiment, the frequency of presentation of the target presentation information is limited by the frequency threshold information.
(4) Detecting that a presentation budget spent by the target presentation information is greater than a budget threshold. For example, the target presentation information is a stream advertisement that is delivered to an application by an advertiser that has a certain advertisement budget (budget threshold) from which a certain amount of money is spent if the stream advertisement is not presented once. For example, the more the display, the more the advertisement budget is spent, so in this embodiment, when the presentation budget spent by the target presentation information is greater than the budget threshold, new presentation information needs to be requested.
Of course, those skilled in the art will appreciate that the above-described update triggering conditions are merely exemplary, and that other existing or future update triggering conditions, such as those that may be applicable to the present application, are also included within the scope of the present application and are incorporated by reference herein.
In some embodiments, the target presentation information satisfying the update trigger condition comprises: the time interval between the screen-up time when the user equipment receives the screen-up event and the cache time when the target presentation information is cached in the user equipment is greater than an updatable time threshold; the step S102 includes: in a screen-up process of the user equipment responding to the screen-up event, if the target presentation information is displayed before the screen-up event, detecting screen-up state information of the user equipment at present; and detecting whether the time interval between the screen-up time when the user equipment receives the screen-up event and the cache time when the target presentation information is cached in the user equipment is greater than the updatable time threshold corresponding to the screen-up state information or not based on the screen-up state information. In some embodiments, the bright screen state information includes, but is not limited to, a bright screen event received when the user equipment is in a standby state, or a bright screen event received when the user equipment is in a charging state. For example, when the update frequency of the presentation information is limited by setting the updatable time threshold, the updatable time thresholds corresponding to different bright screen state information are different. For example, since the ue is more convenient to operate in the standby state than in the charging state, the possibility that the bright screen event received when the ue is in the standby state has malicious refresh is higher, and the updatable time threshold (e.g., 5 minutes) corresponding to the ue in the standby state is greater than the updatable time threshold (e.g., 3 minutes) corresponding to the ue in the charging state.
In some embodiments, the bright screen status information includes at least one of:
(1) a bright screen event received while the user equipment is in a standby state. For example, the user may turn on the user device while the user device is in a standby state.
(2) A bright screen event received while the user device is in a charging state. For example, the user may turn on the user device while the user device is in a charging state.
Of course, it should be understood by those skilled in the art that the above-mentioned bright screen status information is only an example, and other bright screen status information that may exist or may appear in the future, such as the bright screen status information that is applicable to the present application, is also included in the scope of the present application and is included by reference.
In some embodiments, the step S101 includes: responding to a screen-up event received by user equipment, and if target presentation information cached in the user equipment is within a caching validity period, rendering and displaying the target presentation information on a screen of the user equipment; otherwise, requesting to display new presence information. In some embodiments, when the user equipment receives a bright screen event, if the target presentation information is within the cache validity period, rendering and displaying the target presentation information on a screen of the user equipment; and if the target presentation information is not in the caching validity period, the user equipment sends a request for new presentation information to corresponding network equipment so as to refresh the presentation information displayed on the screen of the user equipment and give other presentation information display opportunities. For example, the target presentation information is a flow advertisement, and when the flow advertisement is within the caching validity period, the flow advertisement is rendered and displayed on a screen of the user equipment, such as an effect graph shown in fig. 3; and if the information flow advertisement is not in the caching validity period, requesting the network equipment to return a new information flow advertisement so as to update the information flow advertisement presented in the user equipment, and avoiding multiple exposures of the same information flow advertisement, thereby avoiding rapid consumption of budget of an advertiser due to too high click rate and being beneficial to display of other information flow advertisements.
In some embodiments, the target presence information cached at the user equipment is within a caching period, including:
and the time difference between the screen-up time when the user equipment receives the screen-up event and the cache time when the target presentation information is cached in the user equipment is less than or equal to the effective time threshold. In some embodiments, the user device listens for the screen-up time of the received screen-up event and receives the cache time of the target presentation information and caches the target presentation information locally for subsequent presentation. In some embodiments, the cache validity period is calculated by: the difference between the screen-up time and the cache time is less than or equal to the valid time threshold. In some embodiments, the valid time threshold is preset in a system of the user equipment (for example, the system presets the time threshold information to be 30 minutes, 40 minutes or 20 minutes); in other embodiments, the validity time threshold may also be user configurable, for example, the user sets the validity time threshold to 30 minutes, 40 minutes, or 20 minutes. In some embodiments, the effective time threshold is set to enable the target presentation information to have sufficient presentation time, so that the click rate of the target presentation information is improved. When the target presentation information is a stream advertisement, the increase in click-through rate may increase the advertiser's bid.
In some embodiments, the requesting presents new presence information, including: sending a presentation information acquisition request to corresponding network equipment, and receiving new presentation information returned by the network equipment based on the presentation information acquisition request; and rendering and displaying the new presentation information on a screen of the user equipment. For example, when the target presence information is not within the cache validity period, the user device sends a presence information acquisition request to the corresponding network device, and the network device returns new presence information to the user device in response to the presence information acquisition request. The user device receives the new presence information and presents the new presence information on a screen of the user device. In this embodiment, when the target presence information is not within the caching period, the presence information presented at the user equipment is refreshed by sending a presence information acquisition request to the network equipment.
FIG. 2 illustrates a flow diagram of a method for controlling presence information according to one embodiment of the present application. Referring to fig. 2, the user device detects whether the cached advertisement (target presentation information) exceeds the validity period by 30 minutes (caching period) from the bright screen (bright screen event); if the validity period is not exceeded, rendering and displaying the cache advertisement (target presentation information) in the user equipment; detecting whether the cached advertisement exceeds an updatable period (updatable time threshold) when the cached advertisement is shown before, and requesting a new advertisement (new presentation information) if the cached advertisement is within the updatable period (3 minutes); if the request is successful and the charging information screen page (presentation page) still exists, replacing the cache advertisement (target presentation information) by the new advertisement (new presentation information); and if the charging information screen page does not exist, writing the new advertisement into a cache.
When the cached advertisement does not exceed the validity period (30 minutes), a new advertisement (new presentation information) is requested, if the request is successful, the new advertisement (new presentation information) is rendered and displayed, and if the request is unsuccessful, the request is started again.
Fig. 4 illustrates a user equipment for controlling presence information according to an embodiment of the present application, the equipment including a one-module, a two-module, and a three-module.
Specifically, the one-to-one module is configured to respond to a screen-up event received by user equipment, and render and display target presentation information on a screen of the user equipment if the target presentation information cached in the user equipment is within a caching validity period. In some embodiments, a caching period is set to ensure that the target presentation information has sufficient presentation time. In some embodiments, the targeted presentation information comprises presentation information (e.g., information flow advertisements) cached in the user device. For example, the user device listens for a bright screen event (e.g., the screen of the user device is lit), and when the target presentation information cached in the user device is within the caching period, the target presentation information is rendered and displayed on the screen of the user device.
A second module, configured to detect, during a screen-up process of the user equipment in response to the screen-up event (for example, a screen of the user equipment is lit up), whether the target presentation information satisfies an update trigger condition if the target presentation information is already displayed before the screen-up event. For example, the user device is in the process of being highlighted all the time after receiving the highlight event, and in the process of being highlighted, the user device detects whether the target presentation information is presented before (for example, the user device listens to a presentation event of each time the target presentation information is presented). If the target presence information is previously presented, further detecting whether the target presence information meets an update trigger condition, and in some embodiments, preventing the target presence information from being presented multiple times by the update trigger condition, thereby avoiding a situation where a user maliciously refreshes the presence information.
A third module, configured to request to display new presence information if the target presence information meets the update trigger condition; otherwise, the target presentation information is kept displayed in the screen lightening process. For example, when the target presence information satisfies the update trigger condition, the target presence information is requested to be presented, but the target presence information is not presented. In a specific embodiment, for example, a time interval between the screen-up time when the user equipment receives the screen-up event and the cache time when the target presence information is cached in the user equipment is less than 3 minutes (for example, the network equipment has just sent a presence information to the user equipment, and the user equipment sends a request for presence information to the network equipment within 3 minutes), there may be a case where the user maliciously refreshes the presence information, the frequency of refreshing needs to be limited, and the frequency of requesting new presence information by the user equipment is limited by setting an updatable time threshold (for example, 3 minutes), for example, the new presence information can be requested to the network equipment only when the updatable time threshold is greater than 3 minutes (updatable time threshold).
For example, target presentation information a (e.g., an information flow advertisement) is cached in the user equipment, and the target presentation information a is triggered to be presented when the user equipment is turned on (e.g., the presentation schematic diagram shown in fig. 3 when the user equipment is turned on). When the user equipment receives the bright screen event, whether the target presentation information A is in a cache validity period (for example, 30 minutes) is detected, and if so, the target presentation information A is rendered and shown on a screen of the user equipment. Further, in the screen-up process of the user equipment, the user equipment detects whether the target presentation information is presented before, and if the target presentation information a is presented before, detects whether the target presentation information a meets an update triggering condition, for example, if a time interval between the screen-up time when the user equipment receives the screen-up event and the cache time when the target presentation information is cached in the user equipment is greater than an updatable time threshold, it is determined that the target presentation information meets the update triggering condition, and a request is made to present new presentation information B. In the embodiment, the sufficient display time of the target presentation information is ensured by caching the validity period, and the target presentation information is prevented from being maliciously replaced and refreshed by updating the trigger condition, so that the high click rate of the target presentation information and the display opportunities of other new presentation information are ensured, and the refresh frequency of the presentation information in a high-frequency display scene is controlled.
In some embodiments, the request presents new presence information, and the device further includes a four module (not shown) and a five module (not shown).
And the fourth module is used for sending a presentation information acquisition request to corresponding network equipment and receiving new presentation information returned by the network equipment based on the presentation information acquisition request.
The fifth module is used for rendering and displaying the new presentation information on the screen of the user equipment if the screen of the user equipment is still in the screen lightening process; otherwise, the new presentation information is cached in the user equipment.
Here, examples of specific implementations of the four module and the five module are the same as or similar to the embodiments of the step S104 and the step S105, and therefore are not repeated herein, and are included herein by reference.
In some embodiments, the one-five module is to: if the screen of the user equipment is still in the screen lightening process and the presentation page for presenting the target presentation information is not destroyed, replacing the target presentation information in the presentation page with the new presentation information; otherwise, the new presentation information is cached in the user equipment.
Here, the example of the specific implementation manner of the above-mentioned one-five modules is the same as or similar to the embodiment of the step S105, and therefore, the description thereof is omitted, and the detailed implementation manner of the above-mentioned one-five modules is incorporated herein by reference.
In some embodiments, the one-five module is to: the user equipment caches the new presentation information in the user equipment; the apparatus further comprises a seven module (not shown) for: and responding to a new bright screen event received by the user equipment, and presenting the new presentation information through the presentation page.
Here, examples of specific implementations of the above-mentioned five-module and seven-module are the same as or similar to the embodiments of the above-mentioned step S105 and step S107, and therefore are not repeated herein, and are included herein by reference.
In some embodiments, the target presence information satisfying the update trigger condition comprises at least one of:
(1) and the time interval between the screen-up time when the user equipment receives the screen-up event and the cache time when the target presentation information is cached in the user equipment is greater than the updatable time threshold. In some embodiments, to prevent a user from maliciously refreshing presence information, the refresh frequency of the presence information is limited by setting an updatable time threshold. For example, if the time interval between the screen-up time when the user equipment receives the screen-up event and the cache time when the target presence information is cached in the user equipment is less than 3 minutes (for example, the network equipment has just sent a presence information to the user equipment, and the user equipment sends a request for the presence information to the network equipment within 3 minutes), the user may have a case of malicious refresh of the presence information, the refresh frequency needs to be limited, and the frequency of requesting new presence information by the user equipment is limited by setting an updatable time threshold (for example, 3 minutes), for example, the new presence information can be requested from the network equipment when the updatable time threshold is greater than 3 minutes (updatable time threshold). Thus, by means of the updatable time threshold it is prevented that the update frequency of the presence information is too high. Here, the updatable time threshold in this embodiment may be determined according to event record information that the user triggers the bright screen on the user equipment, for example, the more frequently the user triggers the bright screen, the smaller the updatable time threshold; or the frequency with which the user triggers the bright screen is inversely related to the updatable time threshold. To prevent refreshing of the presented information due to frequent lightening of the screen by the user.
(2) And the time interval between the screen-up time when the user equipment receives the screen-up event and the cache time when the target presentation information is cached in the user equipment meets a user configuration condition, wherein the user configuration condition comprises an updatable time threshold value, and the time interval is greater than the updatable time threshold value. For example, the updatable time threshold may be user set, e.g., the user sets the updatable time threshold to 3 minutes, 4 minutes, or 5 minutes, etc. The target presence information cached in the user equipment needs to be continuously presented within the updatable time threshold, and new presence information can be requested when the updatable time threshold is exceeded. To prevent the presence information from being refreshed too quickly.
(3) And detecting that the display frequency of the target presentation information is greater than frequency threshold information. In some embodiments, frequency threshold information is preset in the user equipment, and the refresh frequency of the target presentation information is limited through the frequency threshold information; in other embodiments, the user may set frequency threshold information (e.g., 2 presentations in 3 minutes). In the present embodiment, the frequency of presentation of the target presentation information is limited by the frequency threshold information.
(4) Detecting that a presentation budget spent by the target presentation information is greater than a budget threshold. For example, the target presentation information is a stream advertisement that is delivered to an application by an advertiser that has a certain advertisement budget (budget threshold) from which a certain amount of money is spent if the stream advertisement is not presented once. For example, the more the display, the more the advertisement budget is spent, so in this embodiment, when the presentation budget spent by the target presentation information is greater than the budget threshold, new presentation information needs to be requested.
Of course, those skilled in the art will appreciate that the above-described update triggering conditions are merely exemplary, and that other existing or future update triggering conditions, such as those that may be applicable to the present application, are also included within the scope of the present application and are incorporated by reference herein.
In some embodiments, the target presentation information satisfying the update trigger condition comprises: the time interval between the screen-up time when the user equipment receives the screen-up event and the cache time when the target presentation information is cached in the user equipment is greater than an updatable time threshold; the step S102 includes: in a screen-up process of the user equipment responding to the screen-up event, if the target presentation information is displayed before the screen-up event, detecting screen-up state information of the user equipment at present; and detecting whether the time interval between the screen-up time when the user equipment receives the screen-up event and the cache time when the target presentation information is cached in the user equipment is greater than the updatable time threshold corresponding to the screen-up state information or not based on the screen-up state information.
Here, the specific implementation of the first and second modules is the same as or similar to the embodiment of the step S102, and therefore, the detailed description is omitted, and the detailed implementation is incorporated herein by reference.
In some embodiments, the bright screen status information includes at least one of:
(1) a bright screen event received while the user equipment is in a standby state. For example, the user may turn on the user device while the user device is in a standby state.
(2) A bright screen event received while the user device is in a charging state. For example, the user may turn on the user device while the user device is in a charging state.
Of course, it should be understood by those skilled in the art that the above-mentioned bright screen status information is only an example, and other bright screen status information that may exist or may appear in the future, such as the bright screen status information that is applicable to the present application, is also included in the scope of the present application and is included by reference.
In some embodiments, the one-to-one module is to: responding to a screen-up event received by user equipment, and if target presentation information cached in the user equipment is within a caching validity period, rendering and displaying the target presentation information on a screen of the user equipment; otherwise, requesting to display new presence information.
Here, the specific implementation of the above modules is the same as or similar to the embodiment of step S101, and therefore, the detailed description is omitted, and the specific implementation of the above modules is incorporated herein by reference.
In some embodiments, the target presence information cached at the user equipment is within a caching period, including:
and the time difference between the screen-up time when the user equipment receives the screen-up event and the cache time when the target presentation information is cached in the user equipment is less than or equal to the effective time threshold. In some embodiments, the user device listens for the screen-up time of the received screen-up event and receives the cache time of the target presentation information and caches the target presentation information locally for subsequent presentation. In some embodiments, the cache validity period is calculated by: the difference between the screen-up time and the cache time is less than or equal to the valid time threshold. In some embodiments, the valid time threshold is preset in a system of the user equipment (for example, the system presets the time threshold information to be 30 minutes, 40 minutes or 20 minutes); in other embodiments, the validity time threshold may also be user configurable, for example, the user sets the validity time threshold to 30 minutes, 40 minutes, or 20 minutes. In some embodiments, the effective time threshold is set to enable the target presentation information to have sufficient presentation time, so that the click rate of the target presentation information is improved. When the target presentation information is a stream advertisement, the increase in click-through rate may increase the advertiser's bid.
In some embodiments, the requesting presents new presence information, including: sending a presentation information acquisition request to corresponding network equipment, and receiving new presentation information returned by the network equipment based on the presentation information acquisition request; and rendering and displaying the new presentation information on a screen of the user equipment. For example, when the target presence information is not within the cache validity period, the user device sends a presence information acquisition request to the corresponding network device, and the network device returns new presence information to the user device in response to the presence information acquisition request. The user device receives the new presence information and presents the new presence information on a screen of the user device. In this embodiment, when the target presence information is not within the caching period, the presence information presented at the user equipment is refreshed by sending a presence information acquisition request to the network equipment.
The present application also provides a computer readable storage medium having stored thereon computer code which, when executed, performs a method as in any one of the preceding.
The present application also provides a computer program product, which when executed by a computer device, performs the method of any of the preceding claims.
The present application further provides a computer device, comprising:
one or more processors;
a memory for storing one or more computer programs;
the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.
FIG. 5 illustrates an exemplary system that can be used to implement the various embodiments described herein;
in some embodiments, as illustrated in fig. 5, the system 1000 can be implemented as any one of the network device, the first user device, or the second user device in the various described embodiments. In some embodiments, system 1000 may include one or more computer-readable media (e.g., system memory or NVM/storage 1020) having instructions and one or more processors (e.g., processor(s) 1005) coupled with the one or more computer-readable media and configured to execute the instructions to implement modules to perform the actions described herein.
For one embodiment, system control module 1010 may include any suitable interface controllers to provide any suitable interface to at least one of the processor(s) 1005 and/or to any suitable device or component in communication with system control module 1010.
The system control module 1010 may include a memory controller module 1030 to provide an interface to the system memory 1015. Memory controller module 1030 may be a hardware module, a software module, and/or a firmware module.
System memory 1015 may be used to load and store data and/or instructions, for example, for system 1000. For one embodiment, system memory 1015 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, the system memory 1015 may include a double data rate type four synchronous dynamic random access memory (DDR4 SDRAM).
For one embodiment, system control module 1010 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 1020 and communication interface(s) 1025.
For example, NVM/storage 1020 may be used to store data and/or instructions. NVM/storage 1020 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more Hard Disk drive(s) (HDD (s)), one or more Compact Disc (CD) drive(s), and/or one or more Digital Versatile Disc (DVD) drive (s)).
NVM/storage 1020 may include storage resources that are physically part of a device on which system 1000 is installed or may be accessed by the device and not necessarily part of the device. For example, NVM/storage 1020 may be accessed over a network via communication interface(s) 1025.
Communication interface(s) 1025 may provide an interface for system 1000 to communicate over one or more networks and/or with any other suitable device. System 1000 may communicate wirelessly with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.
For one embodiment, at least one of the processor(s) 1005 may be packaged together with logic for one or more controller(s) of the system control module 1010, e.g., memory controller module 1030. For one embodiment, at least one of the processor(s) 1005 may be packaged together with logic for one or more controller(s) of the system control module 1010 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die with logic for one or more controller(s) of the system control module 1010. For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die with logic of one or more controllers of the system control module 1010 to form a system on a chip (SoC).
In various embodiments, system 1000 may be, but is not limited to being: a server, a workstation, a desktop computing device, or a mobile computing device (e.g., a laptop computing device, a handheld computing device, a tablet, a netbook, etc.). In various embodiments, system 1000 may have more or fewer components and/or different architectures. For example, in some embodiments, system 1000 includes one or more cameras, a keyboard, a Liquid Crystal Display (LCD) screen (including a touch screen display), a non-volatile memory port, multiple antennas, a graphics chip, an Application Specific Integrated Circuit (ASIC), and speakers.
It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.
In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Those skilled in the art will appreciate that the form in which the computer program instructions reside on a computer-readable medium includes, but is not limited to, source files, executable files, installation package files, and the like, and that the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Computer-readable media herein can be any available computer-readable storage media or communication media that can be accessed by a computer.
Communication media includes media by which communication signals, including, for example, computer readable instructions, data structures, program modules, or other data, are transmitted from one system to another. Communication media may include conductive transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (non-conductive transmission) media capable of propagating energy waves such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied in a modulated data signal, for example, in a wireless medium such as a carrier wave or similar mechanism such as is embodied as part of spread spectrum techniques. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.
By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memories (MRAM, FeRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed that can store computer-readable information/data for use by a computer system.
An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or a solution according to the aforementioned embodiments of the present application.
It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.
Claims (12)
1. A method for controlling presence information, wherein the method comprises:
responding to a screen-up event received by user equipment, and if target presentation information cached in the user equipment is within a caching validity period, rendering and displaying the target presentation information on a screen of the user equipment;
in a screen-up process of the user equipment responding to the screen-up event, if the target presentation information is displayed before the screen-up event, detecting whether the target presentation information meets an update triggering condition;
if the target presentation information meets the updating triggering condition, requesting to display new presentation information; otherwise, the target presentation information is kept displayed in the screen lightening process.
2. The method of claim 1, wherein the requesting presentation of new presence information comprises:
sending a presentation information acquisition request to corresponding network equipment, and receiving new presentation information returned by the network equipment based on the presentation information acquisition request;
if the screen of the user equipment is still in the screen lightening process, rendering and displaying the new presentation information on the screen of the user equipment; otherwise, the new presentation information is cached in the user equipment.
3. The method according to claim 2, wherein if the screen of the user equipment is still in the screen-brightening process, the new presentation information is rendered and displayed on the screen of the user equipment; otherwise, caching the new presentation information in the user equipment, including:
if the screen of the user equipment is still in the screen lightening process and the presentation page for presenting the target presentation information is not destroyed, replacing the target presentation information in the presentation page with the new presentation information; otherwise, the new presentation information is cached in the user equipment.
4. The method of claim 3, wherein the method comprises: caching the new presentation information in the user equipment;
the method further comprises the following steps:
and responding to a new bright screen event received by the user equipment, and presenting the new presentation information through the presentation page.
5. The method of claim 1, wherein the target presence information satisfying the update trigger condition comprises at least one of:
the time interval between the screen-up time when the user equipment receives the screen-up event and the cache time when the target presentation information is cached in the user equipment is greater than an updatable time threshold;
the time interval between the screen-up time when the user equipment receives the screen-up event and the cache time when the target presentation information is cached in the user equipment meets a user configuration condition, wherein the user configuration condition comprises an updatable time threshold value, and the time interval is greater than the updatable time threshold value;
detecting that the display frequency of the target presentation information is greater than frequency threshold information;
detecting that a presentation budget spent by the target presentation information is greater than a budget threshold.
6. The method of claim 5, wherein the target presence information satisfying the update trigger condition comprises: the time interval between the screen-up time when the user equipment receives the screen-up event and the cache time when the target presentation information is cached in the user equipment is greater than an updatable time threshold;
in the screen-up process of the user equipment responding to the screen-up event, if the target presentation information is already displayed before the screen-up event, detecting whether the target presentation information meets an update triggering condition, including:
in a screen-up process of the user equipment responding to the screen-up event, if the target presentation information is displayed before the screen-up event, detecting screen-up state information of the user equipment at present;
and detecting whether the time interval between the screen-up time when the user equipment receives the screen-up event and the cache time when the target presentation information is cached in the user equipment is greater than the updatable time threshold corresponding to the screen-up state information or not based on the screen-up state information.
7. The method of claim 6, wherein the bright screen status information comprises at least one of:
a screen-up event received when the user equipment is in a standby state;
a bright screen event received while the user device is in a charging state.
8. The method of claim 1, wherein the rendering and displaying the target presentation information cached at the user equipment on a screen of the user equipment if the target presentation information is within a caching period in response to a bright screen event received by the user equipment comprises:
responding to a screen-up event received by user equipment, and if target presentation information cached in the user equipment is within a caching validity period, rendering and displaying the target presentation information on a screen of the user equipment; otherwise, requesting to display new presence information.
9. The method of claim 1 or 8, wherein the target presentation information cached at the user equipment is within a caching period, comprising:
and the time difference between the screen-up time when the user equipment receives the screen-up event and the cache time when the target presentation information is cached in the user equipment is less than or equal to the effective time threshold.
10. The method of claim 8, wherein the requesting presentation of new presence information comprises:
sending a presentation information acquisition request to corresponding network equipment, and receiving new presentation information returned by the network equipment based on the presentation information acquisition request;
and rendering and displaying the new presentation information on a screen of the user equipment.
11. An apparatus for controlling presentation of information, wherein the apparatus comprises:
a processor; and
a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of the method of any of claims 1 to 10.
12. A computer-readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods of claims 1-10.
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