CN102158478A - Updating method for network advertisement and system thereof - Google Patents
Updating method for network advertisement and system thereof Download PDFInfo
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- CN102158478A CN102158478A CN2011100468639A CN201110046863A CN102158478A CN 102158478 A CN102158478 A CN 102158478A CN 2011100468639 A CN2011100468639 A CN 2011100468639A CN 201110046863 A CN201110046863 A CN 201110046863A CN 102158478 A CN102158478 A CN 102158478A
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Abstract
The invention discloses an updating method for a network advertisement and a system thereof; the method comprises the following steps of: S1, a client monitors whether the display time of a delivered network advertisement reaches preset cumulative time; S2, if the display time of the network advertisement reaches the preset cumulative time, the client sends an advertisement updating request to a web server; S3, the web server obtains network advertisement data to be delivered from a database server; S4, the client displays the network advertisement. The method and the system can increase the display possibility of advertisements delivered by an advertiser and protect the benefit of the advertiser so that a user enjoys rich and suitable advertisement; therefore, the user experience of social network is improved.
Description
Technical field
The present invention relates to a kind of update method and system of the web advertisement, belong to network communication field.
Background technology
The web advertisement is meant ad banner, text link, the multimedia method of utilizing on the website, and in the advertisement of the Internet publication or issue, it is by a kind of high-tech advertising campaign mode of network delivery to the Internet user.Compare with traditional (newspaper, magazine, TV, broadcasting) advertisement of four large propagation medium and outdoor advertising, the web advertisement has advantageous advantage.The Internet is a brand-new advertising media, makes that web advertisement propagation velocity is fast, and the effect of publicity ideal is subjected to more and more advertisers' favor, and web advertisement quantity grows with each passing day.For the interests demand that reaches the advertiser and Internet user's demand for experience, the website needs often to upgrade ad data.
In the prior art, the web advertisement that has and the page refreshment at its place are synchronous, i.e. user's refreshed web page not, and the web advertisement on the webpage just can not upgrade automatically; The social network sites that has is according to advertiser's reimbursement of expense situation, artificial regeneration web advertisement data; The social network sites that has is taked to take turns the mode of broadcasting and is upgraded ad data at random.Above way can reduce the indicating probability of the advertisement of part advertiser input, makes the effect of publicity of advertisement be affected, and has damaged advertiser's interests, also makes the user can not appreciate abundant advertising message, has influenced social networks user's experience.
Summary of the invention
The objective of the invention is to; a kind of update method and system of the web advertisement are provided, and it can improve the indicating probability of the advertisement of advertiser's input, protection advertiser's interests; make the user enjoy the advertisement of enriching and being fit to oneself, improve social networks user's experience.
For solving the problems of the technologies described above, the present invention adopts following technical scheme: a kind of update method of the web advertisement may further comprise the steps:
S1, whether the demonstration time of the web advertisement that client monitors has been thrown in reaches the default cumulative time;
S2, when the demonstration time of the web advertisement reached default cumulative time, client sent the advertisement update request to the web server;
S3, web server obtain web advertisement data to be put from database server;
S4, the advertisement of client display network.
In the update method of aforesaid a kind of web advertisement, among the step S3, the advertising objective crowd information of web server lookup and active user's information matches, and sort by matching degree.Described advertising objective crowd information is meant, its advertisement that the advertiser is provided with is fit to the user of displaying, comprise area, sex, age, these crowd characteristics of identity, the advertisement that the advertiser was thrown in wins more client within the bounds of possibility, make the website user find the advertising message that is fit to oneself again, reach doulbe-sides' victory.
In the update method of aforesaid a kind of web advertisement, the web server is according to the advertising objective crowd information after sorting by matching degree, the web advertisement data to be put of mark correspondence.
In the update method of aforesaid a kind of web advertisement, the web advertisement data to be put that the web server reads current server time and mark are shown to active user's the nearest time, and computing time is poor.
In the update method of aforesaid a kind of web advertisement, the web server filters out the time difference and is lower than the web advertisement to be put of the mark of repetition display threshold.
In the update method of aforesaid a kind of web advertisement, described repetition display threshold is the minimum value that the same advertisement of permission that the website service merchant is provided with repeats to be shown to same user's time difference.
Realize the update system of a kind of web advertisement of preceding method, it comprises:
Monitoring modular, whether the demonstration time that is used for the web advertisement that client monitors thrown in reaches the default cumulative time;
Request module is used for when the demonstration time of the web advertisement reaches default cumulative time, and client sends the advertisement update request to the web server;
Acquisition module is used for the web server and obtains web advertisement data to be put from database server;
Display module is used for the advertisement of client display network;
Wherein, monitoring modular, request module, acquisition module and display module are connected in turn.
In the update system of aforesaid a kind of web advertisement, described acquisition module comprises the inquiry order module, is used for the advertising objective crowd information of web server lookup and active user's information matches, and sorts by matching degree.Described advertising objective crowd information is meant, its advertisement that the advertiser is provided with is fit to the user of displaying, comprise area, sex, age, these crowd characteristics of identity, the advertisement that the advertiser was thrown in wins more client within the bounds of possibility, make the website user find the advertising message that is fit to oneself again, reach doulbe-sides' victory.
In the update system of aforesaid a kind of web advertisement, described acquisition module comprises mark module, is used for the web server according to the advertising objective crowd information after sorting by matching degree, the web advertisement data to be put of mark correspondence; Mark module is connected with the inquiry order module.
In the update system of aforesaid a kind of web advertisement, described acquisition module comprises and reads computing module, be used for the nearest time that web advertisement data to be put that the web server reads current server time and mark are shown to the active user, and computing time is poor; Reading computing module is connected with mark module.
In the update system of aforesaid a kind of web advertisement, described acquisition module also comprises filtering module, is used for the web server and filters out the time difference and be lower than the mark web advertisement to be put of repetition display threshold; Filtering module with read computing module and be connected.
Compared with prior art, the cumulative time that the present invention presets by the website service merchant, whether the demonstration time of the web advertisement of monitoring current web page reaches the cumulative time, if reached the cumulative time, will send the renewal ad-request; By obtaining the advertising objective crowd information that active user's information and advertiser are provided with; advertising objective crowd information is sorted; after the time difference that the web advertisement to be put that filters current server time and mark is shown to active user's the nearest time is lower than the token network advertisement of repetition display threshold; select and the highest ad data of active user's information matches degree; the promptly the most suitable web advertisement data of throwing in to the active user; send client and update displayed to; realized the automatic renewal of the web advertisement; not only make the indicating probability of the advertisement that the advertiser throws in improve 50%～60%; reach good advertising effect; advertiser's economic interests have been protected; also make the user enjoy abundant and the most suitable advertising message of oneself reading, improved social networks user's experience.
Description of drawings
Fig. 1 is the structural representation of a kind of embodiment of the present invention;
Fig. 2 is the workflow diagram of a kind of embodiment of the present invention.
Reference numeral: the 1-monitoring modular, the 2-request module, the 3-acquisition module, the 4-display module, 5-inquires about order module, the 6-mark module, 7-reads computing module, the 8-filtering module.
The present invention is further illustrated below in conjunction with the drawings and specific embodiments.
Embodiment
Embodiments of the invention: a kind of update method of the web advertisement may further comprise the steps:
S1, whether the demonstration time of the web advertisement that client monitors has been thrown in reaches the default cumulative time;
S2, when the demonstration time of the web advertisement reached default cumulative time, client sent the advertisement update request to the web server;
S3, web server obtain web advertisement data to be put from database server;
S4, the advertisement of client display network.
Among the step S3, the advertising objective crowd information of web server lookup and active user's information matches, and sort by matching degree.Described advertising objective crowd information is meant, its advertisement that the advertiser is provided with is fit to the user of displaying, comprise area, sex, age, these crowd characteristics of identity, the advertisement that the advertiser was thrown in wins more client within the bounds of possibility, make the website user find the advertising message that is fit to oneself again, reach doulbe-sides' victory.
The web server is according to the advertising objective crowd information after sorting by matching degree, the web advertisement data to be put of mark correspondence.
The web advertisement data to be put that the web server reads current server time and mark are shown to active user's the nearest time, and computing time is poor.
The web server filters out the time difference and is lower than the web advertisement to be put of the mark of repetition display threshold.
Described repetition display threshold is the minimum value that the same advertisement of permission that the website service merchant is provided with repeats to be shown to same user's time difference.
Realize the update system of a kind of web advertisement of preceding method, structure as shown in Figure 1, it comprises:
Monitoring modular 1, whether the demonstration time that is used for the web advertisement that client monitors thrown in reaches the default cumulative time;
Wherein, monitoring modular 1, request module 2, acquisition module 3 and display module 4 are connected in turn.
Described acquisition module 3 comprises inquiry order module 5, is used for the advertising objective crowd information of web server lookup and active user's information matches, and sorts by matching degree.Described advertising objective crowd information is meant, its advertisement that the advertiser is provided with is fit to the user of displaying, comprise area, sex, age, these crowd characteristics of identity, the advertisement that the advertiser was thrown in wins more client within the bounds of possibility, make the website user find the advertising message that is fit to oneself again, reach doulbe-sides' victory.
Described acquisition module 3 comprises mark module 6, is used for the web server according to the advertising objective crowd information after sorting by matching degree, the web advertisement data to be put of mark correspondence; Mark module 6 is connected with inquiry order module 5.
Described acquisition module 3 comprises and reads computing module 7, be used for the nearest time that web advertisement data to be put that the web server reads current server time and mark are shown to the active user, and computing time is poor; Reading computing module 7 is connected with mark module 6.
Described acquisition module 3 also comprises filtering module 8, is used for the web server and filters out the time difference and be lower than the web advertisement to be put of the mark of repetition display threshold; Filtering module 8 with read computing module 7 and be connected.
The workflow of a kind of embodiment of the present invention: (as shown in Figure 2)
S1, whether the demonstration time of the web advertisement that client monitors has been thrown in reaches the default cumulative time;
S2, when the demonstration time of the web advertisement reached default cumulative time, client sent the advertisement update request to the web server;
S3, web server obtain web advertisement data to be put from database server;
S4, the advertisement of client display network.
The example explanation: it is 6 minutes that website service merchant is provided with the cumulative time, i.e. advertisement shows that maximum duration once is 6 minutes, and whether the demonstration time of the web advertisement that the monitoring modular 1 real-time monitoring on the client has been thrown in reaches the cumulative time; When the demonstration time of the web advertisement reached default cumulative time, the request module 2 on the client sent the advertisement update request to the web server; After the web server received request, acquisition module 3 provided thereon can obtain web advertisement data to be put from database server; Wherein, in the inquiry order module 5 Query Database servers on the acquisition module 3 with the advertising objective crowd information of active user's information matches, and sort by matching degree, described advertising objective crowd information is meant, its advertisement that the advertiser is provided with is fit to the user of displaying, comprise area, sex, age, these crowd characteristics of identity, and user profile comprises area, sex, age, occupational information; For example:
This user's user profile, advertising objective crowd information to be put, adline information have only advertising objective crowd information and the user profile coupling of advertisement A, advertisement D and advertisement E as shown in Table 1, get rid of advertisement B and advertisement C; Because user's occupation is the financial planner, so the matching degree of the advertising objective crowd information of advertisement A and advertisement D and user profile is all greater than advertisement E; Again because target group's age section of advertisement D than advertisement E more near age of user, so the advertising objective crowd information of advertisement D and user profile matching degree are greater than advertisement E.
After above-mentioned advertisement A, advertisement D and advertisement E are labeled, calculate the difference that they are shown to active user's nearest time and current server time respectively, drawing advertisement A is 9 minutes, advertisement D is 1 hour, advertisement E is 1 day, and the repetition display threshold that the website service merchant is provided with is 10 minutes, so filter out advertisement A.
Table one
| The area | Sex | Age | Identity/occupation | |
| The user | Shanghai | The man | 35 | The financial planner |
| Advertisement A | Shanghai | The man | 30～40 | The financial planner |
| Advertisement B | Beijing | The woman | 20～30 | The student |
| Advertisement C | Guangzhou | The woman | 20～45 | All |
| Advertisement D | Shanghai | The man | 30～35 | The financial planner |
| Advertisement E | Shanghai | The man | 30～45 | White collar |
Claims (11)
1. the update method of a web advertisement is characterized in that, may further comprise the steps:
S1, whether the demonstration time of the web advertisement that client monitors has been thrown in reaches the default cumulative time;
S2, when the demonstration time of the web advertisement reached default cumulative time, client sent the advertisement update request to the web server;
S3, web server obtain web advertisement data to be put from database server;
S4, the advertisement of client display network.
2. the update method of a kind of web advertisement according to claim 1 is characterized in that: among the step S3, and the advertising objective crowd information of web server lookup and active user's information matches, and sort by matching degree.
3. the update method of a kind of web advertisement according to claim 2 is characterized in that: the web server is according to by the advertising objective crowd information after the matching degree ordering, and mark is treated corresponding web advertisement data to be put.
4. the update method of a kind of web advertisement according to claim 3 is characterized in that: the web advertisement data to be put that the web server reads current server time and mark are shown to active user's the nearest time, and computing time is poor.
5. the update method of a kind of web advertisement according to claim 4 is characterized in that: the web server filters out the time difference and is lower than the web advertisement to be put of the mark of repetition display threshold.
6. the update method of a kind of web advertisement according to claim 5 is characterized in that: described repetition display threshold is the minimum value that the same advertisement of permission that the website service merchant is provided with repeats to be shown to same user's time difference.
7. realize the update system of a kind of web advertisement of the described method of claim 1～6, it is characterized in that, comprising:
Monitoring modular (1), whether the demonstration time that is used for the web advertisement that client monitors thrown in reaches the default cumulative time;
Request module (2) is used for when the demonstration time of the web advertisement reaches default cumulative time, and client sends the advertisement update request to the web server;
Acquisition module (3) is used for the web server and obtains web advertisement data to be put from database server;
Display module (4) is used for the advertisement of client display network;
Wherein, monitoring modular (1), request module (2), acquisition module (3) and display module (4) are connected in turn.
8. the update system of a kind of web advertisement according to claim 7, it is characterized in that: described acquisition module (3) comprises inquiry order module (5), the advertising objective crowd information that is used for web server lookup and active user's information matches, and sort by matching degree.
9. the update system of a kind of web advertisement according to claim 8, it is characterized in that: described acquisition module (3) comprises mark module (6), be used for the web server according to the advertising objective crowd information after sorting by matching degree, mark is treated corresponding web advertisement data to be put; Mark module (6) is connected with inquiry order module (5).
10. the update system of a kind of web advertisement according to claim 9, it is characterized in that: described acquisition module (3) comprises and reads computing module (7), be used for the nearest time that web advertisement data to be put that the web server reads current server time and mark are shown to the active user, and computing time is poor; Reading computing module (7) is connected with mark module (6).
11. the update system of a kind of web advertisement according to claim 10, it is characterized in that: described acquisition module (3) also comprises filtering module (8), is used for the web server and filters out the time difference and be lower than the web advertisement to be put of the mark of repetition display threshold; Filtering module (8) with read computing module (7) and be connected.
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| Application Number | Priority Date | Filing Date | Title |
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| CN2011100468639A CN102158478A (en) | 2011-01-31 | 2011-02-25 | Updating method for network advertisement and system thereof |
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| CN201110033806 | 2011-01-31 | ||
| CN201110033806.7 | 2011-01-31 | ||
| CN2011100468639A CN102158478A (en) | 2011-01-31 | 2011-02-25 | Updating method for network advertisement and system thereof |
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| CN103559302A (en) * | 2013-11-14 | 2014-02-05 | 北京国双科技有限公司 | Method, device and system for monitoring state of network media data |
| CN105183891A (en) * | 2015-09-29 | 2015-12-23 | 百度在线网络技术（北京）有限公司 | Advertisement information displaying method and device |
| CN106202176A (en) * | 2016-06-27 | 2016-12-07 | 武汉斗鱼网络科技有限公司 | A kind of method and system realizing website version heat upgrading |
| CN106326294A (en) * | 2015-07-01 | 2017-01-11 | 阿里巴巴集团控股有限公司 | Information update method, device and system |
| WO2017120830A1 (en) * | 2016-01-14 | 2017-07-20 | 陈学良 | Method and advertisement system for alerting information when selecting not to insert advertisement |
| CN107085598A (en) * | 2017-03-31 | 2017-08-22 | 武汉斗鱼网络科技有限公司 | A kind of website homepage magic lantern replacing options and system |
| CN110766464A (en) * | 2019-10-23 | 2020-02-07 | 上海连尚网络科技有限公司 | Method and equipment for controlling presence information |
| CN111581366A (en) * | 2020-05-09 | 2020-08-25 | 北京百度网讯科技有限公司 | User intention determination method and device, electronic equipment and readable storage medium |
| CN116109353A (en) * | 2022-12-12 | 2023-05-12 | 广州圆原元网络科技有限公司 | Mobile phone application store advertisement delivery management platform |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103559302B (en) * | 2013-11-14 | 2017-02-01 | 北京国双科技有限公司 | Method, device and system for monitoring state of network media data |
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| CN110766464A (en) * | 2019-10-23 | 2020-02-07 | 上海连尚网络科技有限公司 | Method and equipment for controlling presence information |
| CN111581366A (en) * | 2020-05-09 | 2020-08-25 | 北京百度网讯科技有限公司 | User intention determination method and device, electronic equipment and readable storage medium |
| CN111581366B (en) * | 2020-05-09 | 2023-08-29 | 北京百度网讯科技有限公司 | User intention determining method, device, electronic equipment and readable storage medium |
| CN116109353A (en) * | 2022-12-12 | 2023-05-12 | 广州圆原元网络科技有限公司 | Mobile phone application store advertisement delivery management platform |
| CN116109353B (en) * | 2022-12-12 | 2023-08-08 | 广州圆原元网络科技有限公司 | Mobile phone application store advertisement delivery management platform |
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