CN102542477A - Media information scheduling method and device in mobile equipment - Google Patents
Media information scheduling method and device in mobile equipment Download PDFInfo
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- CN102542477A CN102542477A CN2010106178461A CN201010617846A CN102542477A CN 102542477 A CN102542477 A CN 102542477A CN 2010106178461 A CN2010106178461 A CN 2010106178461A CN 201010617846 A CN201010617846 A CN 201010617846A CN 102542477 A CN102542477 A CN 102542477A
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Abstract
The embodiment of the invention provides a media information scheduling method and device in mobile equipment. The embodiment of the invention also provides a corresponding media information platform. In the embodiment of the invention, according to a pre-obtained condition, the media information platform can obtain scheduling information, which meets the condition, as well as corresponding media information of the scheduling information and identification information of a corresponding application program, wherein the media information and the identification information meet the condition; and then the information is transmitted to the mobile equipment by being included in planning information so that the corresponding media information can be displayed in the corresponding application program by using mobile equipment according to the scheduling information meeting the condition.
Description
Technical field
The present invention relates to networking technology area, be specifically related to a kind of in mobile device the scheduling method and the device of media information.
Background technology
Because the cellphone subscriber uses application program more and more in smart mobile phone, the corresponding reduction browsed the mobile phone website time, and the effect of propaganda is selected to reach through advertisement delivery in application program by therefore increasing advertiser.
The advertisement putting mode generally adopts following three kinds of modes at present:
1, thousand people's impression costs (CPM, Cost Per Mille), expression represents the advertisement putting mode of charge by per thousand quilts of advertisement;
2, every number of clicks (CPC, Cost Per Click), expression are clicked the advertisement putting mode of charge at every turn by advertisement;
3, every cost of activities (promptly charge by effective questionnaire or the order responded by the advertisement putting actual effect for CPA, Cost PerAction, and do not limit the advertisement putting mode of spending on ads by expression.
But because number of applications and kind are numerous, and different advertisement putting mode can reach different input effects, when causing in the application program of advertiser on mobile phone advertisement delivery, is difficult to reach the input effect with impulsive force and extensive influence power.
Summary of the invention
The embodiment of the invention is provided at the scheduling method and the device of media information in the mobile device.
A kind of in mobile device the scheduling method of media information, comprising: at least one waiting information of obtaining at least one media information and each media information; Obtain the identification information of at least two application programs; Be the corresponding relation of each media information foundation with the identification information of said application program; Condition according to obtaining is in advance screened the waiting information that meets said condition from all waiting information; Obtain corresponding media information according to The selection result, obtain the identification information of corresponding application program again according to the media information of said correspondence according to said corresponding relation; Send plan information to mobile device, said plan information carries the media information of the waiting information of said correspondence, said correspondence, the identification information of said corresponding application program.
A kind of media information platform comprises: acquiring unit, be used to obtain at least one waiting information of at least one media information and each media information, and obtain the identification information of at least two application programs; Set up the corresponding relation unit, be used to the corresponding relation of the identification information of each media information foundation and said application program; Search the unit; Be used for meeting from all waiting information screenings the waiting information of said condition according to the condition that obtains in advance; Obtain corresponding media information according to The selection result, obtain the identification information of corresponding application program again according to the media information of said correspondence according to said corresponding relation; Transmitting element is used for sending plan information to mobile device, and said plan information carries the media information of the waiting information of said correspondence, said correspondence, the identification information of said corresponding application program.
In the embodiment of the invention; Media information platform can obtain qualified waiting information according to the condition that obtains in advance; And with the corresponding media information of qualified waiting information and the identification information of corresponding application program; Again above-mentioned packets of information is contained in the plan information, sends to mobile device, make mobile device in corresponding application program, to show corresponding media information according to qualified waiting information.
Description of drawings
Fig. 1 be in the embodiment of the invention in mobile device the schematic flow sheet of the embodiment one of the scheduling method of media information;
Fig. 2 be in the embodiment of the invention in mobile device the schematic flow sheet of the embodiment two of the scheduling method of media information;
Fig. 3 is the logical organization synoptic diagram of the embodiment four of media information platform in the embodiment of the invention.
Embodiment
The embodiment of the invention provide a kind of in mobile device the scheduling method of media information, the embodiment of the invention also provides the corresponding media information platform, below is elaborated respectively.
Embodiment one, see also Fig. 1, in the embodiment of the invention in mobile device one embodiment comprises of the scheduling method of media information:
101, obtain the waiting information of media information, media information;
Media information platform (hereinafter to be referred as platform) is obtained the waiting information of media information and media information through the input merchant's of media information upload operation.
Need to prove that the corresponding waiting information of media information can have a plurality of.
102, obtain the identification information of application program;
On platform, also collecting has the number of applications program, and platform can be these application matches identification informations, and for example identification information can be the code that is used on runnable interface, showing this application name in the application program.Need to prove that platform also can not collected application program,, still will realize this scene, need the reliability of the identification information of the application program that the developer can guarantee to be provided as long as the developer uploads the identification information of application program on platform.
Need to prove that step 101 and step 102 do not have the branch of precedence.
103, be the corresponding relation of media information foundation with the identification information of application program;
In mobile device, media information is to throw in application program, promptly is presented on the interface of application program; Therefore; Platform need be the corresponding relation of each media information foundation with the identification information of application program, and in other words, this corresponding relation is to be principle with the media information; The corresponding relation of the identification information of the corresponding a plurality of application programs of a media information possibly occur, perhaps the identification information of some application program in the platform does not have the situation of corresponding media information.
Need to prove; Platform need obtain the identification information of application program; Setting up the corresponding relation between the identification information of media information and application program, rather than set up the corresponding relation between media information and the application program, is because the application program in the mobile device is user or mobile device developer installation in mobile device in advance; Mobile device only need be sought application program according to the identification information of application program and get final product when carrying out the instruction of platform.
104, obtain the corresponding media information of waiting information, this waiting information of meeting in advance the condition that obtains and with the identification information of this media information corresponding application program;
Platform screens the waiting information that meets this condition according to the condition that obtains in advance from all waiting information; Obtain corresponding media information according to The selection result, the corresponding relation of setting up according to step 103 according to the media information of correspondence at last obtains the identification information of corresponding application program.
Optional, platform is regularly carried out this step.
105, send plan information to mobile device.
Platform sends plan information to mobile device, makes mobile device information display media in application program according to schedule.This plan information comprise media information that the waiting information that meets the condition that obtains in advance, this waiting information that platform obtains in step 104 are corresponding and with the identification information of this media information corresponding application program.
In the present embodiment; Platform can obtain qualified waiting information according to the condition that obtains in advance; And with the corresponding media information of qualified waiting information and the identification information of corresponding application program; Again above-mentioned packets of information is contained in the plan information, sends to mobile device, make mobile device in corresponding application program, to show corresponding media information according to qualified waiting information.
Embodiment two, see also Fig. 2, in the embodiment of the invention in mobile device another embodiment of the scheduling method of media information comprise:
201, obtain the waiting information of media information, media information and the target information of media information;
The upload operation of platform through the input merchant of media information is except obtaining the waiting information of media information and media information; Also can obtain the target information of media information; The target information of media information is meant the input requirement of media information, promptly determines media information is thrown in the information on which application program.
The target information of media information can be the type of application that is used for display media (for example developmental game or motor-driven recreation or the like), or be used for user's the type (user's type of the application program of for example dividing according to the age or dividing according to sex or the like) or the like of the application program of display media.
The waiting information of media information is in the present embodiment except comprising that waiting is the date; The characteristic information that also comprises the mobile device that shows this media information; The user's of the operating system of mobile device (for example Android or iOS), mobile device type (for example businessperson or student) for example; The perhaps brand of mobile device, for example the waiting information of media information can be January 1 the user for playing this media information on student's the mobile device.
202, obtain the identification information of application program and the attribute information of application program;
The application program of collecting on the platform is that the developer uploads on the platform; The developer is except uploading application program; Also can upload the attribute information of application program, the attribute information of application program can be operating system of the mobile device that is suitable for of the user type or the application program of type of application, application program or the like.
Need to prove that step 201 and step 202 do not have the branch of precedence.
203, be the corresponding relation of media information foundation with the identification information of application program;
Platform is searched for the attribute information corresponding with the target information of media information in the attribute information of all application programs; Obtain the identification information of corresponding application program again according to the attribute information of correspondence, thereby set up the corresponding relation with the identification information of application program for media information.
204, receive the request message that first mobile device sends, this request message carries the characteristic information of first mobile device;
Platform receives the request message that any mobile device (present embodiment is called first mobile device) sends; This request message carries the characteristic information of first mobile device; Platform receives after this request message, and just beginning is the waiting plan that first mobile device is formulated display media.
205, obtain the corresponding media information of waiting information, this waiting information of the characteristic information that meets first mobile device and with the identification information of this media information corresponding application program;
The characteristic information search waiting information corresponding of the mobile device that platform comprises according to each waiting information in all waiting information with the characteristic information of first mobile device; Corresponding according to the waiting information acquisition of correspondence again media information, the corresponding relation of setting up according to step 203 according to the media information of correspondence at last obtains the identification information of corresponding application program.
Further; After platform receives the request message of first mobile device transmission; Can recorder time of request message, the characteristic information search of the mobile device that platform comprises according to each waiting information in all waiting information and waiting date that comprise corresponding with the characteristic information of first mobile device is later than the waiting information of the time of reception request message.
206, send plan information to first mobile device.
Platform sends plan information to first mobile device, makes the mobile device information display media in application program according to schedule of winning.This plan information comprise media information that the waiting information that meets the condition that obtains in advance, this waiting information that platform obtains in step 205 are corresponding and with the identification information of this media information corresponding application program.
In the present embodiment; Platform can obtain the characteristic information of first mobile device according to the request message that first mobile device sends; Characteristic information according to first mobile device obtains qualified waiting information; And with the corresponding media information of qualified waiting information and the identification information of corresponding application program; Again above-mentioned packets of information is contained in the plan information, sends to first mobile device, make the mobile device of winning in corresponding application program, to show corresponding media information according to qualified waiting information.
Embodiment three, for the ease of understanding; To be elaborated through the scheduling method of concrete application scenarios below to media information in mobile device, in the embodiment of the invention in mobile device another embodiment of the scheduling method of media information specific as follows:
In the present embodiment, media information is advertisement, and mobile device is a mobile phone.
Supposing that advertiser has uploaded three advertisements on platform, is respectively first advertisement, second advertisement, the 3rd advertisement; The target information of first advertisement is that will to throw in type be craps game in advertisement; The user is in women's the application program, the target information of second advertisement be advertisement will to throw in type be motor-driven recreation, the user is in the male sex's the application program; The target information of the 3rd advertisement is that advertisement will throw in type is that chess/card game, user are in student's the application program
The waiting information of first advertisement is to be at 7 in morning September 1 to show first advertisement on the mobile phone of Android in operating system; The waiting information of second advertisement is to be at 3 in afternoon September 2 to show second advertisement on the mobile phone of Android in operating system; The waiting information of the 3rd advertisement is to be at 5 in afternoon September 3 to show the 3rd advertisement on the mobile phone of iOS in operating system
The waiting information of the target information of advertisement, advertisement and advertisement is specifically as shown in table 1,
The waiting information of the target information of table 1 advertisement, advertisement and advertisement
| Advertisement | The target information of advertisement | The waiting information of advertisement |
| An advertisement | Craps game, women | On September 17 point, Android |
| No. two advertisements | Motor-driven recreation, the male sex | On September 2 15 point, Android |
| No. three advertisements | Chess/card game, student | On September 3 17 point, iOS |
Platform has been collected four application programs, and the identification information of application program is the code that is used on runnable interface, showing this application name in the application program, representes with regard to the title with application program in the present embodiment; Be respectively Fancy Match, the Three Kingdoms, fighting landlord; Thunder and lightning, the attribute information that name is called the application program of Fancy Match is a craps game, the user is the women; The attribute information that name is called the application program of the Three Kingdoms is motor-driven recreation; The user is the male sex, and the attribute information that name is called the application program of fighting landlord is a chess/card game, and the user is the student; The attribute information that name is called the application program of thunder and lightning is the skill recreation, and the user surpasses 30 years old the male sex for the age.
The identification information of application program and the attributive character of application program are specifically as shown in table 2,
The identification information of table 2 application program, the attribute information of application program
| The identification information of application program | The attribute information of application program |
| Fancy Match | Craps game, women |
| The Three Kingdoms | Motor-driven recreation, the male sex |
| Fighting landlord | Chess/card game, student |
| Thunder and lightning | Skill recreation, age surpass 30 years old the male sex |
Platform is searched for the attribute information corresponding with the target information of media information in the attribute information of all application programs; Obtain the identification information of corresponding application program again according to the attribute information of correspondence, thereby set up the corresponding relation with the identification information of application program for media information, an advertisement is corresponding to Fancy Match; No. two advertisements are corresponding to the Three Kingdoms; No. three advertisements are corresponding to fighting landlord, and corresponding relation is specifically as shown in table 3
The identification information of table 3 media information and application program
| Advertisement | The identification information of application program |
| An advertisement | Fancy Match |
| No. two advertisements | The Three Kingdoms |
| No. three advertisements | Fighting landlord |
Platform receives the request message that a mobile phone (following usefulness first mobile phone is represented) sends 8 of September 1, and this request message carries the characteristic information of first mobile phone, and the characteristic information of first mobile phone is: adopting type is the operating system of Android.
The characteristic information of the mobile device that platform comprises according to waiting information in all waiting information and platform receive the time search waiting information corresponding with the characteristic information of first mobile phone of request message, and Search Results is: the waiting information of No. two advertisements.
Platform obtains corresponding media information according to Search Results again: the waiting information corresponding advertisement of No. two advertisements is No. two advertisements.
Last platform obtains the identification information of corresponding application program according to the media information of correspondence: the identification information of No. two advertisement corresponding application program is the Three Kingdoms.
Platform sends plan information to first mobile phone, makes first mobile phone information display media in application program according to schedule.This plan information comprise media information that waiting information, this waiting information of the characteristic information that meets first mobile phone that platform obtains is corresponding and with the identification information of this media information corresponding application program; Make the mobile device of winning in corresponding application program, to show corresponding media information according to the waiting information of the characteristic information that meets first mobile phone, promptly in name is called the application program of the Three Kingdoms, showed No. two advertisements September 2.
Embodiment four, see also Fig. 3, one embodiment comprises of media information platform in the embodiment of the invention:
Acquiring unit 301 is used to obtain at least one waiting information of at least one media information and each media information, obtains the identification information of at least two application programs;
Set up corresponding relation unit 302, be used to the corresponding relation of the identification information of each media information foundation and application program;
Transmitting element 304; Be used for sending plan information to mobile device, this plan information carry the waiting information of searching the correspondence that unit 303 obtains, with the corresponding media information of corresponding waiting information, with the identification information of corresponding media information corresponding application program.
Optional, acquiring unit 301 also is used to obtain the target information of each media information, obtains the attribute information with the identification information corresponding application program of each application program;
Set up corresponding relation unit 302, also be used for obtaining the identification information of corresponding application program according to the attribute information of correspondence at all attribute information search attribute informations corresponding with target information.
Further; When the waiting information of media information comprises the characteristic information of mobile device of display media; Search unit 303; Also be used to receive the request message that first mobile device sends, this request message carries the characteristic information of first mobile device, the characteristic information search waiting information corresponding with the characteristic information of first mobile device of the mobile device that in all waiting information, comprises according to each waiting information;
Under this application scenarios, transmitting element 304 also is used for sending plan information to first mobile device.
Perhaps; Further, characteristic information and the waiting of mobile device that comprises display media when the waiting information of media information searched unit 303 during the date; Also be used to receive the request message that first mobile device sends, this request message carries the characteristic information of first mobile device; The time of recorder request message; Corresponding and waiting date that comprise of the characteristic information of the search of the characteristic information of the mobile device that in all waiting information, comprises according to each waiting information and first mobile device is later than the waiting information of the time of reception request message;
Under this application scenarios, transmitting element 304 also is used for sending plan information to first mobile device.
Perhaps, further, search unit 303, also be used for regularly obtaining corresponding waiting information from all waiting information according to the condition that obtains in advance.
One of ordinary skill in the art will appreciate that all or part of step in the whole bag of tricks of the foregoing description is to instruct relevant hardware to accomplish through program; This program can be stored in the computer-readable recording medium, and storage medium can comprise: ROM, RAM, disk or CD etc.
More than the scheduling method and the media information platform of media information in mobile device that the embodiment of the invention provided carried out detailed introduction; Used concrete example among this paper principle of the present invention and embodiment are set forth, the explanation of above embodiment just is used for helping to understand method of the present invention and core concept thereof; Simultaneously, for one of ordinary skill in the art, according to thought of the present invention, the part that on embodiment and range of application, all can change, in sum, this description should not be construed as limitation of the present invention.
Claims (10)
1. the scheduling method of a media information in mobile device is characterized in that, comprising:
Obtain at least one waiting information of at least one media information and each media information;
Obtain the identification information of at least two application programs;
Be the corresponding relation of each media information foundation with the identification information of said application program;
Condition according to obtaining is in advance screened the waiting information that meets said condition from all waiting information; Obtain corresponding media information according to The selection result, obtain the identification information of corresponding application program again according to the media information of said correspondence according to said corresponding relation;
Send plan information to mobile device, said plan information carries the media information of the waiting information of said correspondence, said correspondence, the identification information of said corresponding application program.
2. method according to claim 1 is characterized in that, also comprises:
Obtain the target information of each media information;
Obtain attribute information with the identification information corresponding application program of each application program;
Be the corresponding relation of each media information foundation, be specially with the identification information of said application program:
In all said attribute informations, search for the attribute information corresponding, obtain the identification information of corresponding application program according to the attribute information of said correspondence with said target information.
3. method according to claim 1 and 2 is characterized in that said waiting information comprises the characteristic information of the mobile device of display media,
From all waiting information, obtain corresponding waiting information according to the condition that obtains in advance, be specially:
Receive the request message that first mobile device sends, described request message is carried the characteristic information of first mobile device;
The characteristic information search waiting information corresponding of the mobile device that in all waiting information, comprises according to each waiting information with the characteristic information of first mobile device;
Send plan information to mobile device, be specially:
Send plan information to first mobile device.
4. method according to claim 1 and 2 is characterized in that, said waiting information comprises the characteristic information and the waiting date of the mobile device of display media,
From all waiting information, obtain corresponding waiting information according to the condition that obtains in advance, be specially:
Receive the request message that first mobile device sends, described request message is carried the characteristic information of first mobile device;
The time of recorder described request message;
Corresponding and waiting date that comprise of the characteristic information of the search of the characteristic information of the mobile device that in all waiting information, comprises according to each waiting information and first mobile device is later than the waiting information of the time of reception described request message;
Send plan information to mobile device, be specially:
Send plan information to first mobile device.
5. method according to claim 1 and 2 is characterized in that,
From all waiting information, obtain corresponding waiting information according to the condition that obtains in advance, be specially:
Regularly from all waiting information, obtain corresponding waiting information according to the condition that obtains in advance.
6. a media information platform is characterized in that, comprising:
Acquiring unit is used to obtain at least one waiting information of at least one media information and each media information, obtains the identification information of at least two application programs;
Set up the corresponding relation unit, be used to the corresponding relation of the identification information of each media information foundation and said application program;
Search the unit; Be used for meeting from all waiting information screenings the waiting information of said condition according to the condition that obtains in advance; Obtain corresponding media information according to The selection result, obtain the identification information of corresponding application program again according to the media information of said correspondence according to said corresponding relation;
Transmitting element is used for sending plan information to mobile device, and said plan information carries the media information of the waiting information of said correspondence, said correspondence, the identification information of said corresponding application program.
7. platform according to claim 6 is characterized in that,
Said acquiring unit also is used to obtain the target information of each media information, obtains the attribute information with the identification information corresponding application program of each application program;
The said corresponding relation unit of setting up also is used for obtaining the identification information of corresponding application program according to the attribute information of said correspondence at all said attribute information search attribute informations corresponding with said target information.
8. according to claim 6 or 7 described platforms, it is characterized in that said waiting information comprises the characteristic information of the mobile device of display media,
The said unit of searching; Also be used to receive the request message that first mobile device sends; Described request message is carried the characteristic information of first mobile device, the characteristic information search waiting information corresponding with the characteristic information of first mobile device of the mobile device that in all waiting information, comprises according to each waiting information;
Said transmitting element also is used for sending plan information to first mobile device.
9. according to claim 6 or 7 described platforms, it is characterized in that said waiting information comprises the characteristic information and the waiting date of the mobile device of display media,
The said unit of searching also is used to receive the request message that first mobile device sends, and described request message is carried the characteristic information of first mobile device; The time of recorder described request message; Corresponding and waiting date that comprise of the characteristic information of the search of the characteristic information of the mobile device that in all waiting information, comprises according to each waiting information and first mobile device is later than the waiting information of the time of reception described request message;
Said transmitting element also is used for sending plan information to first mobile device.
10. according to claim 6 or 7 described platforms, it is characterized in that the said unit of searching also is used for regularly obtaining corresponding waiting information according to the condition that obtains in advance from all waiting information.
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| CN201010617846.1A CN102542477B (en) | 2010-12-31 | 2010-12-31 | The scheduling method of media information and device in a mobile device |
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| CN104202625A (en) * | 2014-08-26 | 2014-12-10 | 青岛海信电器股份有限公司 | Method and device for processing media file |
| CN104537000A (en) * | 2014-12-12 | 2015-04-22 | 百度在线网络技术（北京）有限公司 | Method and device for pushing information |
| CN109361813A (en) * | 2018-09-21 | 2019-02-19 | Oppo广东移动通信有限公司 | Information management method, device, storage medium and mobile terminal |
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| CN101311955A (en) * | 2007-09-18 | 2008-11-26 | 目光焦点控股有限公司 | System and method for multimedia advertisement delivery |
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| JP2003202826A (en) * | 2001-12-28 | 2003-07-18 | Pfu Ltd | Program, method and apparatus for advertisement |
| CN101311955A (en) * | 2007-09-18 | 2008-11-26 | 目光焦点控股有限公司 | System and method for multimedia advertisement delivery |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104202625A (en) * | 2014-08-26 | 2014-12-10 | 青岛海信电器股份有限公司 | Method and device for processing media file |
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| CN104537000A (en) * | 2014-12-12 | 2015-04-22 | 百度在线网络技术（北京）有限公司 | Method and device for pushing information |
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| CN109361813A (en) * | 2018-09-21 | 2019-02-19 | Oppo广东移动通信有限公司 | Information management method, device, storage medium and mobile terminal |
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| CN102542477B (en) | 2015-08-26 |
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Effective date of registration: 20240228 Address after: Room 3701, No. 866 East Changzhi Road, Hongkou District, Shanghai, 200080 Patentee after: Botai vehicle networking technology (Shanghai) Co.,Ltd. Country or region after: China Patentee after: SHANGHAI QWIK SMART TECHNOLOGY Co.,Ltd. Address before: 200233 block D1, 2nd floor, 1800 Zhongshan West Road, Shanghai Patentee before: SHANGHAI KAIDA ADVERTISING Co.,Ltd. Country or region before: China |
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