CN102542477B - The scheduling method of media information and device in a mobile device - Google Patents
The scheduling method of media information and device in a mobile device Download PDFInfo
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- CN102542477B CN102542477B CN201010617846.1A CN201010617846A CN102542477B CN 102542477 B CN102542477 B CN 102542477B CN 201010617846 A CN201010617846 A CN 201010617846A CN 102542477 B CN102542477 B CN 102542477B
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Abstract
Embodiments provide a kind of scheduling method of display media in a mobile device, the embodiment of the present invention also provides corresponding media information platform.In embodiments of the present invention, media information platform can obtain qualified waiting information according to the condition obtained in advance, and and the identification information of media information corresponding to qualified waiting information and corresponding application program, again above-mentioned information is included in plan information, send to mobile device, make mobile device can show corresponding media information according to qualified waiting information in the application program of correspondence.
Description
Technical field
The present invention relates to networking technology area, be specifically related to a kind of scheduling method and device of media information in a mobile device.
Background technology
Because cellphone subscriber uses application program more and more in smart mobile phone, correspondingly reduce and browse the mobile phone website time, therefore the effect reaching publicity by throwing in advertisement is in the application selected by increasing advertiser.
Current advertisement putting mode generally adopts following three kinds of modes:
1, thousand people's impression costs (CPM, Cost Per Mille), represent the advertisement putting mode being demonstrated charge by advertisement for every thousand times;
2, every number of clicks (CPC, Cost Per Click), represents the advertisement putting mode at every turn clicking charge by advertisement;
3, (CPA, Cost PerAction represents by advertisement putting actual effect, namely carrys out charging by the effective questionnaire responded or order, and do not limit the advertisement putting mode of spending on ads every cost of activities.
But due to number of applications and huge number, and different advertisement putting mode can reach different input effects, cause when throwing in advertisement in the application program of advertiser on mobile phone, be difficult to reach the input effect with impulsive force and extensive influence power.
Summary of the invention
The embodiment of the present invention provides scheduling method and the device of media information in a mobile device.
A scheduling method for media information in a mobile device, comprising: at least one the waiting information obtaining at least one media information and each media information; Obtain the identification information of at least two methods program; For each media information sets up the corresponding relation with the identification information of described application program; From all waiting information, the waiting information meeting described condition is screened according to the condition obtained in advance, obtain corresponding media information according to the selection result, then obtain the identification information of corresponding application program according to described corresponding relation according to the media information of described correspondence; Send plan information to mobile device, described plan information carries the identification information of the waiting information of described correspondence, the media information of described correspondence, the application program of described correspondence.
A kind of media information platform, comprising: acquiring unit, for obtaining at least one waiting information of at least one media information and each media information, obtaining the identification information of at least two methods program; Set up corresponding relation unit, for setting up the corresponding relation with the identification information of described application program for each media information; Search unit, for screening the waiting information meeting described condition from all waiting information according to the condition obtained in advance, obtain corresponding media information according to the selection result, then obtain the identification information of corresponding application program according to described corresponding relation according to the media information of described correspondence; Transmitting element, for sending plan information to mobile device, described plan information carries the identification information of the waiting information of described correspondence, the media information of described correspondence, the application program of described correspondence.
In the embodiment of the present invention, media information platform can obtain qualified waiting information according to the condition obtained in advance, and and the identification information of media information corresponding to qualified waiting information and corresponding application program, again above-mentioned information is included in plan information, send to mobile device, make mobile device can show corresponding media information according to qualified waiting information in the application program of correspondence.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet of the embodiment one of the scheduling method of media information in a mobile device in the embodiment of the present invention;
Fig. 2 is the schematic flow sheet of the embodiment two of the scheduling method of media information in a mobile device in the embodiment of the present invention;
Fig. 3 is the logical organization schematic diagram of the embodiment four of media information platform in the embodiment of the present invention.
Embodiment
The embodiment of the present invention provides a kind of scheduling method of media information in a mobile device, and the embodiment of the present invention also provides corresponding media information platform, is described in detail respectively below.
Embodiment one, refer to Fig. 1, in the embodiment of the present invention, an embodiment of the scheduling method of media information comprises in a mobile device:
101, the waiting information of media information, media information is obtained;
Media information platform (hereinafter referred to as platform) obtains the waiting information of media information and media information by the upload operation of the input business of media information.
It should be noted that, the waiting information that media information is corresponding can have multiple.
102, the identification information of application program is obtained;
On platform, also collect and have a large amount of application programs, platform can be these application matches identification informations, and such as identification information can be for showing the code of this application name on runnable interface in application program.It should be noted that, platform also can not collect application program, as long as developer uploads the identification information of application program on platform, but will realize this scene, needs developer can ensure the reliability of the identification information of provided application program.
It should be noted that, step 101 and step 102 do not have dividing of precedence.
103, be the corresponding relation of the identification information of media information foundation and application program;
In a mobile device, media information throws in the application, namely be presented on the interface of application program, therefore, platform needs the corresponding relation of the identification information for each media information foundation and application program, and in other words, this corresponding relation take media information as principle, may occur the corresponding relation of the identification information of the corresponding multiple application program of media information, or the identification information of some application program in platform do not have the situation of corresponding media information.
It should be noted that, platform needs the identification information obtaining application program, set up the corresponding relation between media information and the identification information of application program, instead of the corresponding relation set up between media information and application program, because the application program in mobile device is user or mobile device developer installation in a mobile device in advance, mobile device, when performing the instruction of platform, only needs to find application program according to the identification information of application program.
104, the identification information meeting media information corresponding to the waiting information of the condition obtained in advance, this waiting information and the application program corresponding with this media information is obtained;
Platform screens the waiting information meeting this condition from all waiting information according to the condition obtained in advance, obtain corresponding media information according to the selection result, finally obtain the identification information of the application program of correspondence according to the media information of correspondence according to the corresponding relation that step 103 is set up.
Optionally, platform regularly performs this step.
105, plan information is sent to mobile device.
Platform sends plan information to mobile device, makes mobile device can information display media in the application according to schedule.This plan information comprises the identification information of media information corresponding to the waiting information meeting the condition obtained in advance that platform obtains at step 104, this waiting information and the application program corresponding with this media information.
In the present embodiment, platform can obtain qualified waiting information according to the condition obtained in advance, and and the identification information of media information corresponding to qualified waiting information and corresponding application program, again above-mentioned information is included in plan information, send to mobile device, make mobile device can show corresponding media information according to qualified waiting information in the application program of correspondence.
Embodiment two, refer to Fig. 2, in the embodiment of the present invention, another embodiment of the scheduling method of media information comprises in a mobile device:
201, media information, the waiting information of media information and the target information of media information is obtained;
Platform passes through the upload operation of the input business of media information except obtaining the waiting information of media information and media information, also can obtain the target information of media information, the target information of media information refers to the input requirement of media information, namely determines the information of being thrown in which application program by media information.
The target information of media information can be type (user's type etc. of the application program such as dividing according to the age or divide according to sex) of the type (such as developmental game or motor-driven game etc.) of the application program for display media or the user for the application program of display media etc.
The waiting information of media information is in the present embodiment except comprising the waiting date, also comprise the characteristic information of the mobile device of this media information of display, the type (such as businessperson or student) of the operating system (such as Android or iOS) of such as mobile device, the user of mobile device, such as, or the brand of mobile device, the waiting information of media information can be play this media information January 1 on the mobile device that user is student.
202, the identification information of application program and the attribute information of application program is obtained;
The application program that platform is collected is that developer uploads on platform, developer is except uploading application program, also can upload the attribute information of application program, the attribute information of application program can be the type of application program, user's type of application program or application program the operating system of mobile device that is suitable for etc.
It should be noted that, step 201 and step 202 do not have dividing of precedence.
203, be the corresponding relation of the identification information of media information foundation and application program;
Platform searches for the attribute information corresponding with the target information of media information in the attribute information of all application programs, obtain the identification information of corresponding application program again according to the attribute information of correspondence, thus establish the corresponding relation with the identification information of application program for media information.
204, receive the request message that the first mobile device sends, this request message carries the characteristic information of the first mobile device;
Platform receives the request message that any one mobile device (the present embodiment is called the first mobile device) sends, this request message carries the characteristic information of the first mobile device, after platform receives this request message, just starting is the waiting plan that the first mobile device formulates display media.
205, the identification information meeting media information corresponding to the waiting information of the characteristic information of the first mobile device, this waiting information and the application program corresponding with this media information is obtained;
The waiting information that the characteristic information search of the mobile device that platform contains according to each waiting packets of information in all waiting information is corresponding with the characteristic information of the first mobile device, media information corresponding according to the waiting information acquisition of correspondence again, finally obtains the identification information of corresponding application program according to the corresponding relation that step 203 is set up according to the media information of correspondence.
Further, after platform receives the request message of the first mobile device transmission, can record and receive time of request message, the characteristic information search of the mobile device that platform contains according to each waiting packets of information in all waiting information corresponding with the characteristic information of the first mobile device and the waiting date comprised be later than the waiting information of the time receiving request message.
206, plan information is sent to the first mobile device.
Platform sends plan information to the first mobile device, makes the first mobile device can information display media in the application according to schedule.This plan information comprises the identification information of media information corresponding to the waiting information meeting the condition obtained in advance that platform obtains in step 205, this waiting information and the application program corresponding with this media information.
In the present embodiment, the request message that platform can send according to the first mobile device obtains the characteristic information of the first mobile device, qualified waiting information is obtained according to the characteristic information of the first mobile device, and and the identification information of media information corresponding to qualified waiting information and corresponding application program, again above-mentioned information is included in plan information, send to the first mobile device, make the first mobile device can show corresponding media information according to qualified waiting information in the application program of correspondence.
Embodiment three, for the ease of understand, be described in detail by the scheduling method of concrete application scenarios to media information in a mobile device below, in the embodiment of the present invention, another embodiment of the scheduling method of media information is specific as follows in a mobile device:
In the present embodiment, media information is advertisement, and mobile device is mobile phone.
Suppose, advertiser uploads three advertisements on platform, the first advertisement, the second advertisement, the 3rd advertisement respectively, the target information of the first advertisement is that will to throw in type be craps game in advertisement, user is in the application program of women, and the target information of the second advertisement is that will to throw in type be motor-driven game in advertisement, and user is in the application program of the male sex, the target information of the 3rd advertisement be advertisement to throw in type be chess/card game, user is in the application program of student
The mobile phone of the waiting information of the first advertisement to be at 7 in morning September 1 in operating system be Android shows the first advertisement, the mobile phone of the waiting information of the second advertisement to be at 3 in afternoon September 2 in operating system be Android shows the second advertisement, display the 3rd advertisement on the mobile phone of the waiting information of the 3rd advertisement to be at 5 in afternoon September 3 in operating system be iOS
The target information of advertisement, advertisement and the waiting information of advertisement specifically as shown in table 1,
The target information of table 1 advertisement, advertisement and the waiting information of advertisement
| Advertisement | The target information of advertisement | The waiting information of advertisement |
| An advertisement | Craps game, women | On September 17 point, Android |
| No. two advertisements | Motor-driven game, the male sex | On September 2 15 point, Android |
| No. three advertisements | Chess/card game, student | On September 3 17 point, iOS |
Platform have collected four application programs, the identification information of application program is for showing the code of this application name on runnable interface in application program, just represent by the title of application program in the present embodiment, Fancy Match respectively, the Three Kingdoms, fighting landlord, thunder and lightning, name is called that the attribute information of the application program of Fancy Match is craps game, user is women, name is called that the attribute information of the application program of the Three Kingdoms is motor-driven game, user is the male sex, name is called that the attribute information of the application program of fighting landlord is chess/card game, user is student, name is called that the attribute information of the application program of thunder and lightning is skill game, user is the male sex of age more than 30 years old.
The identification information of application program and the attributive character of application program specifically as shown in table 2,
The identification information of table 2 application program, the attribute information of application program
| The identification information of application program | The attribute information of application program |
| Fancy Match | Craps game, women |
| The Three Kingdoms | Motor-driven game, the male sex |
| Fighting landlord | Chess/card game, student |
| Thunder and lightning | Skill game, the male sex of age more than 30 years old |
Platform searches for the attribute information corresponding with the target information of media information in the attribute information of all application programs, the identification information of corresponding application program is obtained again according to the attribute information of correspondence, thus establish the corresponding relation with the identification information of application program for media information, an advertisement corresponds to Fancy Match, No. two advertisements correspond to the Three Kingdoms, No. three advertisements correspond to fighting landlord, and corresponding relation is specifically as shown in table 3
The identification information of table 3 media information and application program
| Advertisement | The identification information of application program |
| An advertisement | Fancy Match |
| No. two advertisements | The Three Kingdoms |
| No. three advertisements | Fighting landlord |
Platform receives September 18 request message that a mobile phone (representing with the first mobile phone below) sends, and this request message carries the characteristic information of the first mobile phone, and the characteristic information of the first mobile phone is: adopt type to be the operating system of Android.
The characteristic information of the mobile device that platform contains according to waiting packets of information in all waiting information and platform receive the time search of the request message waiting information corresponding with the characteristic information of the first mobile phone, and Search Results is: the waiting information of No. two advertisements.
Platform obtains corresponding media information according to Search Results again: the advertisement that the waiting information of No. two advertisements is corresponding is No. two advertisements.
Last platform obtains the identification information of corresponding application program according to the media information of correspondence: the identification information of the application program that No. two advertisements are corresponding is the Three Kingdoms.
Platform sends plan information to the first mobile phone, makes the first mobile phone can information display media in the application according to schedule.This plan information comprises the identification information of media information corresponding to the waiting information meeting the characteristic information of the first mobile phone, this waiting information that platform obtains and the application program corresponding with this media information, make the first mobile device can show corresponding media information according to the waiting information of the characteristic information meeting the first mobile phone in the application program of correspondence, be namely called in name September 2 in the application program of the Three Kingdoms and show No. two advertisements.
Embodiment four, refer to Fig. 3, in the embodiment of the present invention, an embodiment of media information platform comprises:
Acquiring unit 301, for obtaining at least one waiting information of at least one media information and each media information, obtains the identification information of at least two methods program;
Set up corresponding relation unit 302, for the corresponding relation of the identification information for each media information foundation and application program;
Search unit 303, for obtaining corresponding waiting information from all waiting information according to the condition obtained in advance, the media information corresponding according to the waiting information acquisition of correspondence, then according to the media information of correspondence according to the identification information setting up corresponding relation that corresponding relation unit 302 sets up and obtain corresponding application program;
Transmitting element 304, for sending plan information to mobile device, this plan information carries the identification information of the waiting information of searching the correspondence that unit 303 obtains, the media information corresponding with corresponding waiting information, the application program corresponding with corresponding media information.
Optionally, acquiring unit 301, also for obtaining the target information of each media information, obtains the attribute information of the application program corresponding with the identification information of each application program;
Set up corresponding relation unit 302, also for the attribute information that search in all attribute informations is corresponding with target information, obtain the identification information of corresponding application program according to the attribute information of correspondence.
Further, when the waiting packets of information of media information contains the characteristic information of the mobile device of display media, search unit 303, also for receiving the request message that the first mobile device sends, this request message carries the characteristic information of the first mobile device, the waiting information that the characteristic information search of the mobile device contained according to each waiting packets of information in all waiting information is corresponding with the characteristic information of the first mobile device;
Under this application scenarios, transmitting element 304, also for sending plan information to the first mobile device.
Or, further, when the waiting packets of information of media information contains characteristic information and the waiting date of the mobile device of display media, unit 303 is searched, also for receiving the request message that the first mobile device sends, this request message carries the characteristic information of the first mobile device; Record receives the time of request message; The characteristic information search of the mobile device contained according to each waiting packets of information in all waiting information corresponding with the characteristic information of the first mobile device and the waiting date comprised be later than the waiting information of the time receiving request message;
Under this application scenarios, transmitting element 304, also for sending plan information to the first mobile device.
Or, further, searching unit 303, also from all waiting information, obtaining corresponding waiting information for the regular condition according to obtaining in advance.
One of ordinary skill in the art will appreciate that all or part of step in the various methods of above-described embodiment is that the hardware that can carry out instruction relevant by program has come, this program can be stored in a computer-readable recording medium, and storage medium can comprise: ROM, RAM, disk or CD etc.
Above the scheduling method of the media information in a mobile device that the embodiment of the present invention provides and media information platform are described in detail, apply specific case herein to set forth principle of the present invention and embodiment, the explanation of above embodiment just understands method of the present invention and core concept thereof for helping; Meanwhile, for one of ordinary skill in the art, according to thought of the present invention, all will change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention.
Claims (8)
1. a scheduling method for media information in a mobile device, is characterized in that, comprising:
Obtain at least one waiting information of at least one media information and each media information;
Obtain the identification information of at least two methods program;
For each media information sets up the corresponding relation with the identification information of described application program;
From all waiting information, the waiting information meeting described condition is screened according to the condition obtained in advance, obtain corresponding media information according to the selection result, then obtain the identification information of corresponding application program according to described corresponding relation according to the media information of described correspondence;
Send plan information to mobile device, described plan information carries the identification information of the waiting information of described correspondence, the media information of described correspondence, the application program of described correspondence;
Wherein, also comprise:
Obtain the target information of each media information;
Obtain the attribute information of the application program corresponding with the identification information of each application program;
For each media information sets up the corresponding relation with the identification information of described application program, be specially:
The attribute information that search is corresponding with described target information in all described attribute informations, obtains the identification information of corresponding application program according to the attribute information of described correspondence.
2. method according to claim 1, is characterized in that, described waiting packets of information contains the characteristic information of the mobile device of display media,
From all waiting information, obtain corresponding waiting information according to the condition obtained in advance, be specially:
Receive the request message that the first mobile device sends, described request message carries the characteristic information of the first mobile device;
The waiting information that the characteristic information search of the mobile device contained according to each waiting packets of information in all waiting information is corresponding with the characteristic information of the first mobile device;
Send plan information to mobile device, be specially:
Plan information is sent to the first mobile device.
3. method according to claim 1, is characterized in that, described waiting packets of information contains characteristic information and the waiting date of the mobile device of display media,
From all waiting information, obtain corresponding waiting information according to the condition obtained in advance, be specially:
Receive the request message that the first mobile device sends, described request message carries the characteristic information of the first mobile device;
Record receives the time of described request message;
The characteristic information search of the mobile device contained according to each waiting packets of information in all waiting information corresponding with the characteristic information of the first mobile device and the waiting date comprised be later than the waiting information of the time receiving described request message;
Send plan information to mobile device, be specially:
Plan information is sent to the first mobile device.
4. method according to claim 1, is characterized in that,
From all waiting information, obtain corresponding waiting information according to the condition obtained in advance, be specially:
Regularly from all waiting information, obtain corresponding waiting information according to the condition obtained in advance.
5. a waiting device for media information in a mobile device, is characterized in that, comprising:
Acquiring unit, for obtaining at least one waiting information of at least one media information and each media information, obtains the identification information of at least two methods program;
Set up corresponding relation unit, for setting up the corresponding relation with the identification information of described application program for each media information;
Search unit, for screening the waiting information meeting described condition from all waiting information according to the condition obtained in advance, obtain corresponding media information according to the selection result, then obtain the identification information of corresponding application program according to described corresponding relation according to the media information of described correspondence;
Transmitting element, for sending plan information to mobile device, described plan information carries the identification information of the waiting information of described correspondence, the media information of described correspondence, the application program of described correspondence;
Wherein,
Described acquiring unit, also for obtaining the target information of each media information, obtains the attribute information of the application program corresponding with the identification information of each application program;
Describedly set up corresponding relation unit, also for the attribute information that search in all described attribute informations is corresponding with described target information, obtain the identification information of the application program of correspondence according to the attribute information of described correspondence.
6. waiting device according to claim 5, is characterized in that, described waiting packets of information contains the characteristic information of the mobile device of display media,
Describedly search unit, also for receiving the request message that the first mobile device sends, described request message carries the characteristic information of the first mobile device, the waiting information that the characteristic information search of the mobile device contained according to each waiting packets of information in all waiting information is corresponding with the characteristic information of the first mobile device;
Described transmitting element, also for sending plan information to the first mobile device.
7. waiting device according to claim 5, is characterized in that, described waiting packets of information contains characteristic information and the waiting date of the mobile device of display media,
Describedly search unit, also for receiving the request message that the first mobile device sends, described request message carries the characteristic information of the first mobile device; Record receives the time of described request message; The characteristic information search of the mobile device contained according to each waiting packets of information in all waiting information corresponding with the characteristic information of the first mobile device and the waiting date comprised be later than the waiting information of the time receiving described request message;
Described transmitting element, also for sending plan information to the first mobile device.
8. waiting device according to claim 5, is characterized in that, described in search unit, also from all waiting information, obtain corresponding waiting information for the regular condition according to obtaining in advance.
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| CN104202625B (en) * | 2014-08-26 | 2018-01-02 | 青岛海信电器股份有限公司 | A kind of media file processing method and equipment |
| CN104537000B (en) * | 2014-12-12 | 2018-09-07 | 百度在线网络技术（北京）有限公司 | A kind of method and apparatus for pushed information |
| CN109361813A (en) * | 2018-09-21 | 2019-02-19 | Oppo广东移动通信有限公司 | Information management method, device, storage medium and mobile terminal |
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| JP2003202826A (en) * | 2001-12-28 | 2003-07-18 | Pfu Ltd | Program, method and apparatus for advertisement |
| CN101311955A (en) * | 2007-09-18 | 2008-11-26 | 目光焦点控股有限公司 | System and method for multimedia advertisement delivery |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2003202826A (en) * | 2001-12-28 | 2003-07-18 | Pfu Ltd | Program, method and apparatus for advertisement |
| CN101311955A (en) * | 2007-09-18 | 2008-11-26 | 目光焦点控股有限公司 | System and method for multimedia advertisement delivery |
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Effective date of registration: 20240228 Address after: Room 3701, No. 866 East Changzhi Road, Hongkou District, Shanghai, 200080 Patentee after: Botai vehicle networking technology (Shanghai) Co.,Ltd. Country or region after: China Patentee after: SHANGHAI QWIK SMART TECHNOLOGY Co.,Ltd. Address before: 200233 block D1, 2nd floor, 1800 Zhongshan West Road, Shanghai Patentee before: SHANGHAI KAIDA ADVERTISING Co.,Ltd. Country or region before: China |