JP2003202826A - Program, method and apparatus for advertisement - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To allow a consumer to download and view contents that the consumer desires and optimum advertisements according to time, area information, channel specification, etc., when gaining access by scheduling and setting contents and advertisements in a table on a server connected to a network while making them correspond to channels, areas, days of the week, weekends, etc. <P>SOLUTION: A program, method, and apparatus comprise a means that is provided with the schedule table in which schedules of contents and advertisements are registered by channel numbers corresponding to the fields of the contents while made to correspond to time and enables corresponding contents or/and advertisements to be downloaded by referring to the schedule table according to a specified channel and the current time and a means that switches and enables the corresponding contents or/and advertisements to be downloaded when it is evident that the current time is switching time by reference to the schedule table. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertising program, an advertising method, and an advertising device that allow a server connected to a network to view contents and advertisements.

[0002]

2. Description of the Related Art An advertisement (banner advertisement) is posted on a conventional portal site on the Internet, and when a consumer feels an interest in the advertisement and clicks the advertisement, the advertiser's home page linked to, for example, a new product. It jumps to the page and displays the content on the consumer's screen (browser screen).

[0003]

In the conventional system described above, the consumer inputs the URL from the browser screen, downloads it from the home page, displays the page with the advertisement on the screen, and when the advertisement is of interest, There is a problem in that the user simply clicks on the advertisement to jump to the linked page of the advertiser's URL, displays the advertisement, and simply advertises. For this reason, it is desired to dynamically set the optimum content and advertisement for each channel, region, day of the week / weekend, etc., in which the content of a specific field can be viewed.

The present invention solves these problems.
Schedule contents and advertisements in a table associated with the server connected to the network for each channel, region, day of the week / weekend, etc., and set the time, region information, channel designation etc. when accessing from the consumer. The purpose is to download the content that consumers want and the optimum advertisement so that it can be viewed.

[0005]

[Means for Solving the Problems] Means for solving the problems will be described with reference to FIG.

In FIG. 1, a browser 1 is used by a consumer to specify a channel, connect to a server 2 via a network, and display downloaded contents on a screen.

The server 2 is connected to a network and accessed by a large number of browsers 1 to download the contents of a homepage. Here, the schedule means 21 and the schedule table 2 are used.
It is composed of 2 and the like.

[0008] The schedule means 21 is for, for example, downloading corresponding contents and advertisements according to the schedule table 22 when a download request for a page specifying a channel is made by a consumer.

The schedule table 22 is for setting contents and advertisements in an accessible state in association with regions, days of the week / weekends, and the like.

Next, the operation will be described. Based on the channel designated by the consumer and the current time, the scheduling means 21 constituting the server 2 refers to the schedule table 22 and sets one or both of the corresponding content and advertisement to the downloadable state, and the content and advertisement. For one or both of them, when the current time is found to be the switching time by referring to the schedule table, the corresponding content and advertisement are switched to the downloadable state and the download is performed.

At this time, when the consumer makes a download request for the content in which the channel number is designated, the schedule means 21 extracts the area information based on the information at the time of the download request, and corresponds to the area information. Based on the schedule table 22, contents and advertisements are set in a downloadable state and downloaded.

[0012] When a consumer requests to download content with a specified channel number, the content and advertisement are set to be downloadable based on the schedule table 22 corresponding to the current day of the week, weekend, or holiday. , Like to download.

Therefore, contents and advertisements are scheduled and set in a table by associating with the server 2 connected to the network for each channel, each region, each day of the week / weekend, etc. When accessing from the consumer, time and region information are set. , It becomes possible to download and view the contents and optimal advertisements that consumers want based on the channel designation.

[0014]

BEST MODE FOR CARRYING OUT THE INVENTION Next, embodiments and operations of the present invention will be sequentially described in detail with reference to FIGS.

FIG. 1 shows a system configuration diagram of the present invention.
In FIG. 1, a browser 1 is for a consumer to view contents downloaded by accessing a server 2 connected to a network.

The server 2 downloads contents and advertisements to the browser 1 for each channel number connected to the network, and here downloads contents and advertisements for each channel number shown in the figure. 21 and a schedule table 22 and the like.

The schedule means 21 is for, for example, downloading corresponding contents and advertisements according to the schedule table 22 when a download request of a page designating a channel is made by a consumer (see FIGS. 2 to 6). Use later).

The schedule table 22 is a schedule for setting contents and advertisements in an accessible state in association with regions, days of the week / weekends, etc. (FIG. 2).
(C)).

The storage device 3 stores contents and advertisements. FIG. 2 shows an explanatory diagram (schedule) of the present invention.

FIG. 2A shows a schedule creation flowchart. In FIG. 2A, S1 creates content. This creates the content that the server 2 to be described later downloads and displays on the screen of the browser 1 to allow the consumer to watch.

In step S2, an advertisement is created. This creates a part of the content created in S1 or an advertisement to be viewed for a predetermined period of time while being viewed by the consumer.

In step S3, the schedule for each channel is determined. As for the content created in S1 and the advertisement created in S2, for example, as shown in (b) of FIG. 2 described later, this is a schedule of content and advertisement to be viewed by the consumer in association with time for each channel number. To decide.

As described above, it becomes possible to create the schedule table 22 for each channel shown in FIG. At this time, as the schedule table 22, the schedule table 22 is further created for each region, each day of the week, and each weekend, and the schedule table 22 matched with the consumer's request is created.

FIG. 3 shows a flowchart (switching process) for explaining the operation of the present invention. This shows a process of switching the contents and advertisements to be viewed by consumers according to the schedule set in the schedule table 22.

FIG. 2B shows an example of a schedule table. This is a schedule table for allowing the consumer to view the content and advertisement for each channel created according to the flowchart of FIG. For example, in channel 1, contents 1-1 during the first predetermined time from 0:00
Is downloadable (viewable) -Advertisement 1-1 from the first predetermined time to the second predetermined time
The following shows an example of a schedule in which is downloaded (viewable). In the example shown in the figure, the content is ready to be downloaded for a predetermined time,
The next predetermined time, the advertisement can be downloaded, so that either the content or the advertisement can be switched.However, the advertisement can be downloaded to a part of the content so that both can be downloaded at the same time. It may be in a downloadable (viewable) state.

FIG. 2C shows an example of the schedule table. The schedule table 22 is shown in FIG.
The schedule table is prepared for each year, month, day and region (Kanto, Kansai, foreign countries). By creating the schedule table 22 for each area,
When a page of the server 2 is accessed by a consumer, the IP or the like at the time of access from the consumer is acquired, the region of the consumer is searched, and the content and advertisement are downloaded according to the schedule table 22 of the region. It was made possible to be viewed.

FIG. 3 shows a flowchart (switching process) for explaining the operation of the present invention. In FIG. 3, S11 acquires the current time.

In step S12, it is determined whether it is a fixed time. Eg 5
Determine if minutes have elapsed. In the case of YES, the switching process of the content and advertisement after S13 is performed. If NO, the process returns to S11 and is repeated.

In step S13, the initial channel is set. For example, the channel number = 1 is set. In S14, it is determined whether the content is switched. This is based on the current time acquired in S11 and refers to the schedule table 22 of the channel number specified by the consumer to determine whether it is the content switching time.
In the case of YES, the contents are switched in S15, that is, the contents downloaded when the page of the channel designated by the consumer is accessed are switched to the new contents to be in an accessible state, and the process proceeds to S18. On the other hand, if NO in S14, the process proceeds to S16.

In step S16, it is determined whether it is the advertisement switching time. This refers to the schedule table 22 of the channel number specified by the consumer based on the current time acquired in S11,
Determine if it is advertising time. In the case of YES, the advertisement is switched in S17, that is, the advertisement downloaded when the page of the channel designated by the consumer is accessed is switched to the new advertisement and made accessible, and S18 is set.
Proceed to. On the other hand, if NO in S16, the process proceeds to S18.

In step S18, it is determined whether all channels are completed. If YES, then end. If NO, S14 and subsequent steps are repeated for the next channel.

As described above, each time the current time is acquired and the predetermined time elapses, the schedule table 22 for each channel is referred to, and when the time comes, the content and advertisement are switched so that new content and advertisement can be accessed, When the consumer accesses the page of the corresponding channel of the server 2, the contents and advertisements according to the schedule table 22 can be downloaded and can be viewed by the consumer.

FIG. 4 shows an explanatory diagram (switching schedule table) of the present invention. In FIG. 4, browser 1
Is for a consumer to specify a channel, download the content and advertisement from the page of the server 2 via the network, display the content and the advertisement on the screen for viewing.

The server 2 connects to the network and downloads the contents and advertisement of the channel requested by the browser 1. Here, the position information acquisition means 23, the table selection means 24, and the schedule table shown in FIG. 22 and the like.

The position information acquisition means 23 acquires the IP address of the browser when accessed from the browser 1 via the network, and acquires the regional information based on the acquired address information. . Also,
It is also possible to display a list of areas that the consumer wants to view and select the area to acquire the area information.

The table selecting means 24 selects the schedule table 22 of the corresponding area based on the area information acquired by the position information acquiring means 23.
Depending on the selection, the corresponding schedule table 22, for example, the Kanto schedule table 22 is stored in association with the access source, and the subsequent contents are referred to by referring to the Kanto schedule table 22 for the corresponding content and advertisement in the browser of the consumer. 1 can be downloaded and viewed.

As described above, when there is a download request from the browser 1 for a page of the server 2 that specifies a channel, the area information is acquired or selected, and the content and advertisement are downloaded according to the schedule table 22 of the area. Then, it is possible to display and view it on the screen of the browser 1.

FIG. 5 shows a content display explanatory diagram of the present invention. In FIG. 5, when the consumer requests from the browser 1 to download the page of the server 2 that specifies the channel number (selects the channel), the content determining means displays the content and advertisement of the current time in the schedule table of the specified channel number. Is determined and downloaded, the content is displayed on the content display unit (the screen of the browser 1), and the consumer can view the content.

When different channels are selected (designated), contents and advertisements at the current time in the schedule table of the different channels are determined, downloaded, and displayed on the content display unit (screen of the browser 1) for viewing. It becomes possible.

FIG. 6 shows a flowchart (region) for explaining the operation of the present invention. In FIG. 6, S21 displays a channel selection menu. This displays the channel selection menu downloaded from the server 2 on the screen of the consumer's browser 1 in FIGS.

In step S22, a channel is selected. this is,
In S21, the consumer operates the mouse to select one channel number to be viewed from the channel selection list displayed on the screen of the browser 1.

In step S23, it is determined whether the home page is accessed. In the case of YES, the processing proceeds to S24. If NO, the process ends.

In step S24, the IP of the access source is acquired. This is to obtain the IP address of the access source (browser 1) from which the location information acquisition means 23 constituting the server 2 of FIG. 4 already mentioned accesses the home page.

In step S25, the area is searched from the IP. This is a database (not shown) that is searched based on the IP of the access source acquired in S24 to obtain regional information (for example, Kanto region,
(Kansai area, foreign countries, etc.)

In step S26, the area corresponding to the access source is selected, and the page is jumped according to the selected channel. Then, the content of the page and the advertisement are downloaded, displayed on the screen of the browser 1 that is the access source, and made to be viewed by the consumer.

As described above, when the consumer displays the downloaded channel selection list on the screen of the browser 1 and selects it, the server 2 side extracts the IP of the access source and searches the database to obtain the regional information. Then, it is possible to jump to the area information page, download the content and advertisement at the current time in the schedule table 22 of the area information, display it on the screen of the browser 1 that is the access source, and let the consumer view it. Becomes

[0047]

As described above, according to the present invention,
Contents and advertisements are scheduled in the server 2 connected to the network for each channel, each region, each day of the week / weekend, etc., and set in a table, and when consumers access, time, region information, channel designation, etc. are set. Originally, it becomes possible to download and view the contents and optimum advertisements that consumers want.

[Brief description of drawings]

FIG. 1 is a system configuration diagram of the present invention.

FIG. 2 is an explanatory diagram (schedule) of the present invention.

FIG. 3 is a flowchart for explaining the operation of the present invention (switching process).
Is.

FIG. 4 is an explanatory diagram of the present invention (schedule table switching)
Is.

FIG. 5 is an explanatory diagram of content display of the present invention.

FIG. 6 is a flowchart (region) for explaining the operation of the present invention.

[Explanation of symbols]

1: Browser 2: Server 21: Schedule means 22: Schedule table 23: Position information acquisition means 24: Table selection means 3: Storage device

   ─────────────────────────────────────────────────── ─── Continued front page    (72) Inventor Kuniaki Hikosaka             At 98 Unoke-nu, Unoki-cho, Kawakita-gun, Ishikawa Prefecture             2 PFU Co., Ltd.

Claims (5)

[Claims] 1. A schedule table for registering a schedule of a content and an advertisement in association with a time for each channel number corresponding to a field of the content in an advertisement program that allows a server connected to a network to view the content and the advertisement. Means for setting one or both of the corresponding content and advertisement to the downloadable state by referring to the schedule table based on the designated channel and current time, and one or both of the content and advertisement, An advertisement program for causing a computer to function as a means for switching to a corresponding content and advertisement and setting a downloadable state when the current time is found to be the switching time by referring to the schedule table. 2. When a download request for the content with the specified channel number is made, area information is extracted based on the information at the time of the download request, and based on the schedule table corresponding to the area information. The advertisement program according to claim 1, which causes a computer to function as means for setting a content and an advertisement in a downloadable state. 3. A means for setting a content and an advertisement to a downloadable state based on the schedule table corresponding to a current day of the week, a weekend or a holiday when a content download request specifying the channel number is made. The advertisement program according to claim 1 or 2 for causing a computer to function. 4. A schedule table for registering a schedule of a content and an advertisement in association with a time for each channel number corresponding to a field of the content in an advertisement method for allowing a server connected to a network to view the content and the advertisement. And setting the corresponding content and / or advertisement to the downloadable state by referring to the schedule table based on the specified channel and current time; and for the content and / or advertisement, An advertisement method comprising the step of switching to a corresponding content and advertisement and setting a downloadable state when the current time is found to be the switching time by referring to the schedule table. 5. A schedule table for registering a schedule of the content and advertisement in association with time for each channel number corresponding to the field of the content in an advertising device which enables viewing of the content and the advertisement by a server connected to the network. And a means for setting the corresponding content and / or advertisement to the downloadable state by referring to the schedule table based on the specified channel and the current time, and the current content and / or advertisement. An advertising device comprising: a unit for switching to a corresponding content and advertisement and setting a downloadable state when the time is found to be a switching time by referring to the schedule table.