KR20020005928A - Internet shopping mall building method and Internet shopping service method using thereof - Google Patents

Abstract

PURPOSE: A method for constructing an Internet shopping mall broadcasting station and supplying Internet shopping mall service is provided to supply an Internet shopping mall form and a moving picture shopping mall broadcasting being supplied as an image and a text on an Internet web site. CONSTITUTION: An image made by scanning a photograph of a commodity to be registered in a shopping mall site and a text(A) based on short information and detail information with respect to the commodity are stored in a DB of an operator server(S10). A moving picture program(B) is manufactured based on an introduction, a detail expression to the commodity manufactured by the image, an explanation thereof, and a moving picture of a moving picture and stored in the corresponding DB(S20). The image, the text(A), and the moving picture program(B) are linked therewith(S30), and stored in the corresponding DB(S40). A search engine is constructed for linking with the image and the text DB(S50). An Internet shopping mall broadcasting web site including the search engine and a moving picture viewer is registered in the operator server(S60).

Description

Internet shopping mall building method and internet shopping service method using same

The present invention relates to a method for constructing an internet shopping mall broadcasting station system. In particular, the present invention relates to a method for constructing an Internet shopping mall broadcasting system capable of displaying image and text product information and moving image product information on an Internet website.

The conventional Internet shopping mall stores a database of images of scanned product images, brief information about the corresponding products, and texts of detailed information, and includes a search engine on the website, and the buyer accesses the shopping mall through the Internet. When the search result is selected and clicked on the product information displayed as a text or a still image on a web page, detailed image and descriptive text of the corresponding product are displayed and purchased.

In addition, the conventional home shopping method using a TV is performed in a manner in which a program coordinator details the product and increases the user's willingness to purchase.

However, the conventional Internet shopping malls have limitations in providing detailed and realistic product information to buyers because they are product introductions consisting of images and texts scanned from product photographs. There is a problem that the buyer can not search for the desired product.

The present invention has been made to solve the problems of the prior art, an object of the present invention is to implement an Internet shopping mall broadcasting system that can provide the Internet shopping mall form and video shopping mall broadcast provided on the image and text on the Internet website To provide.

As a technical concept for achieving the object of the present invention, the present invention is to combine the advantages of the conventional still image and text-oriented Internet shopping mall, and the advantages of TV home shopping broadcasting on the Internet, the image related to the product And linking the text information with the video information of the product, storing it in a database, and purchasing the product by searching the image and text information of the product by selecting the product to be purchased by accessing the shopping mall broadcasting station through the Internet. A method of constructing an internet shopping mall broadcasting system for displaying detailed information and a video thereof and a method of providing an internet shopping service using the same are provided.

1 is a schematic configuration diagram of an internet shopping mall broadcasting station system of the present invention.

2 is a flowchart of an embodiment of a method for establishing an internet shopping mall broadcasting system according to the present invention.

3 is a flowchart of shopping at an Internet shopping mall broadcasting station implemented by the method of the present invention.

4 shows a web page of a shopping mall broadcasting station constructed by the method of the present invention.

<Description of Major Symbols in Drawing>

1, 2, 3: buyer terminal 4: Internet shopping mall broadcasting station website

5: operator server 6: video DB

7: Image / Text DB 8: Purchasing Information DB

9: member DB 10: shopping mall broadcasting station webpage

20: image and text information unit 30: product directory search unit

40: video program viewer 50: keyword search box

Hereinafter, with reference to the accompanying drawings with respect to the configuration and the operation of the embodiment of the present invention will be described in detail.

1 is a schematic configuration diagram of an internet shopping mall broadcasting system of the present invention.

As shown in Fig. 1, a purchaser terminal (1) (2) (3) having an internet communication means, an internet shopping mall broadcasting station site (4) connected via an internet network using the purchaser terminal, and the site (4) an operator server (5), a video DB (6) for storing a product introduction video connected to the operator server, and an image for storing an image and text information database for scanning a picture of the product A text DB 7, a purchase information DB 8 for storing purchase information, and a member information DB 9 for storing information of the member subscriber.

The operator server 5 includes an Internet shopping mall broadcasting site 4 having a video display function and DBs 6, 7, 8, and 9 storing various databases, and the video DB 6 The product introduction image program and the product introduction image and the text file for the same product as the movie file stored in the image and text DB 7 are programmatically linked. More specifically, the image and text of the brief information about the product introduction is displayed on the shopping mall site. When the buyer selects and clicks to view the detailed information, the product detail information consisting of the image and the text is displayed on the web page. As a video viewer program is activated at a specific part of the same page, a video corresponding to the image and text product introduction is linked to be displayed.

2 is a flowchart illustrating an embodiment of implementing an Internet shopping mall broadcasting system of the present invention.

Producing a scanned image of a product to be registered in a shopping mall site, and a brief information and detailed information about the product as a text (A) and storing the image in a DB of an operator server (S10);

Producing and storing a video program (B) for producing an introduction and a detailed description of the product produced by the image with a description of the presenter and a video of the product (S20);

Linking the image and text data A and the video program B with each other (S30);

Storing the programmatically linked image and text data and a video program in a corresponding DB (S40),

Building a search engine to interwork with the image and text DB (S50);

And registering (S60) the Internet shopping mall broadcasting station website including the search engine and the video viewer on the operator server.

The step S30 of linking the image and text data with the video program links the summary information image or text of the product and the detail information image and text in the image and text data, and further, the summary information image and text and the corresponding product. Linking the video program.

Since the search engine is linked to the short information image and text, when a purchaser enters a product name into a search box on a website, the search engine searches for the corresponding short information image and text in the image and text DB. Mark the site. When the buyer selects the at least one short information image and text that is the searched result and clicks the short image and text to view detailed information on the product, the detail image and text linked to the short information are displayed on the web page. At the same time, the video program linked with the brief information is activated and displayed in the video viewer provided on the same page.

The search engine may include a keyword search box on a web page and directory search means on the same web page.

According to another embodiment of the present invention, the display of the video is not made at the same time as the detailed information image and text as shown in the above example, and the purchaser is provided with a click button at a specific position of the page where the detailed information image and text are displayed. If you click the button, the video viewer is activated and you can configure the video program to be shown.

3 is a flowchart illustrating a process in which a purchaser purchases a product at an internet shopping mall broadcasting station site of the present invention.

A purchaser accessing an internet shopping mall broadcasting station site using a purchaser terminal equipped with an internet communication means (S200);

Determining whether the buyer is a member and not a member, confirming the member's intention (S210),

In the case of confirming the intention to register, inputting the member information in the membership application field of the website (S220),

Storing the input member information in a corresponding DB of the operator server and at the same time accumulating mileage points, etc. in the approved member information (S230);

When it is determined that there is no intention to register in the step S210 of checking the membership and when the membership is approved and the member information is stored, the purchaser has entered a trade name in a search box to search for a product or searches for a directory. A search means determination step (S240) for confirming whether or not the directory main button has been clicked;

If it is determined in the search means determination step that the directory is clicked on, clicking on a trade name on a subdirectory (S250);

When it is determined in the search means determination step that the product name is entered in the search window or when the product name is clicked in the sub-directory, the search engine of the operator server is driven (S260);

Displaying a list of brief information on the searched products according to the driving of the search engine on a web page (S270);

The purchaser views the brief information list and selects and clicks a product of a specific list (S280);

Detecting the product selection click and displaying the detailed information image and text on the web page in the image and text DB on the web page (S290);

Displaying the detailed information and simultaneously reading the corresponding product video program from the video program DB and displaying the video on the video viewer (S300);

The purchaser acquires sufficient information on the product while watching the detailed information image, text and video program, and then makes a purchase request (S310).

When the user clicks to select a product from the simple information image and text, the detailed information image and the text and the video program are displayed at the same time. However, as another embodiment of the present invention,

If the buyer selects and clicks the quick list, reads the detailed image and text from the image and text DB and displays it on the web page;

After viewing the detailed information image and text, in order to obtain a more detailed product information by watching the video broadcast of the product, clicking the view video program button provided on the same page as the detailed information may be performed to display the video.

Figure 4 shows an example of a shopping mall broadcasting station website constructed by the Internet shopping mall broadcasting system implementation method of the present invention.

FIG. 4 illustrates a detailed information image and text after clicking to view detailed information in the simple information in the process of FIG. 3, and a web page in a state in which a video program for the product is being aired.

As shown in Fig. 4, a web page 10 which is a part of an internet shopping mall broadcasting site, a detailed information display section 20 of a product composed of images and texts displayed on the web page 10, and a product search directory. A commodity directory search unit 30 provided for searching, a video program viewer unit 40 for displaying the commodity information for viewing in a video program, and a keyword search box for searching by inputting a product search as a keyword It contains 50.

The video program displayed on the video program viewer 40 is composed of a broadcast program for inspiring the purchase of a product while the program manager explains the introduction of the product in detail.

As described above, the present invention combines the advantages of the conventional still image and text-based Internet shopping malls and the advantages of TV home shopping broadcasting on the Internet, and provides images and text information on products and Links the video information, stores it in a database, stores it, and the buyer accesses the shopping mall broadcasting station through the Internet, searches for image and text information about the product, selects a purchased product, and displays the details of the product and the video on the same page. By providing an internet shopping mall by a method of establishing an internet shopping mall broadcasting system, the purchaser views a simple image and text or a product guide provided by TV home shopping. Video broadcasting Through the program information, the buyer can know the product information in more detail, and there is an effect of increasing the purchase motivation by introducing the product of the video program host.

Claims (7)

In the Internet shopping mall construction method, Producing a scanned image of a product to be registered on the shopping mall site, and a brief information and detailed information about the product as a text and storing it in a DB of the operator server; Producing a video broadcasting program for producing an introduction and a detailed description of the product produced by the image with a description of the presenter and a video of the product, and storing the video broadcasting program in a corresponding DB; Interlinking the image and text material with a video program; Storing the programmatically linked image and text data and a video program in a corresponding DB, respectively; Building a search engine to interwork with the image and text DB; And registering the Internet shopping mall broadcasting station website including the search engine, the video viewer, and the like in the operator server. The method of claim 1, wherein the linking of the image and text data and the video broadcasting program comprises linking the summary information image or text of the product and the detail information image and text of the image and text data, and further comprising the summary information image and text. And linking the moving picture program of the product. The method of claim 1, wherein the linking of the image and text data and the video program comprises: linking a simple information image or text and a detail information image and text of the product among the image and text data, and the video program and the detailed information of the product. Linking with a video view button of a web page displayed on the Internet shopping mall broadcasting method. The Internet shopping mall broadcasting station building method according to claim 1, wherein the internet shopping mall broadcasting site constructed by the method comprises keyword searching means and directory searching means. A shopping service providing method using an internet shopping mall broadcasting station having image and text product information and video program product information, A purchaser accessing an internet shopping mall broadcasting station site using a purchaser terminal equipped with an internet communication means; Determining whether the buyer is a member and if not a member, identifying the member's wishes, In the case of confirming the intention to register, the step of inputting the member information in the application section of the website Storing the input member information in a corresponding DB of an operator server; If it is determined that there is no intention to register at the step of confirming the membership, and if the membership is approved and the member information is stored, the purchaser has entered a trade name in the search box to search for the product or the directory main button for searching the directory. Determining the search means to check whether the click; If it is determined in the search means determination step that the directory is clicked, clicking on the trade name on the subdirectory; When it is determined in the search means determination step that a product name is entered in a search window or when a product name is clicked in the subdirectory, a search engine of an operator server is driven; Displaying, on a web page, a brief information list of the corresponding product searched according to the driving of the search engine; A buyer viewing the brief information list and selecting and clicking a product of a specific list; Detecting the product selection click and displaying the detailed information image and text on the web page in the image and text DB on the web page; Reading the corresponding product video program from the video program DB and displaying it on a video viewer on the same web page on which the detailed information is displayed; A purchaser provides a shopping service using an internet shopping mall broadcasting station comprising the step of acquiring sufficient information on the product while a buyer watches the detailed image, text and video program. The method of claim 5, wherein the displaying of the detailed information image, text, and video program on the web page is performed when the simple information image and text are clicked and simultaneously displayed on the same web page. Way. The method of claim 5, wherein the displaying of the detailed information image, text, and video program on the web page includes displaying the detailed information image and text when the simple information image and text are clicked, and displaying the detailed information on the web page. A shopping service providing method using an internet shopping mall broadcasting station, wherein a video program is displayed when a purchaser clicks the watched video button.