KR100782597B1 - Method and system for performing intro commercial message - Google Patents

Abstract

An integrated intro advertising method and system is disclosed. According to an embodiment of the present invention, when a request for access to destination information is received from a user terminal through a communication network, source data for performing an integrated intro advertisement set corresponding to the destination information is extracted and transmitted to the user terminal, and the user terminal. When the intro advertisement termination request is received from the application or the completion of the integrated intro advertisement is completed, the access to the destination information is allowed. According to the present invention, various information (for example, advertisement information, discount coupons, instant lottery tickets, use reservations, store maps, etc.) may be integrally provided through the intro advertisement screen in the process of accessing the destination information.

Advertising, intro, coupon, shop

Description

Integrated intro advertising method and system {Method and system for performing intro commercial message}

1 is a system configuration diagram for performing the integrated intro advertising method according to an embodiment of the present invention.

Figure 2 is a flow chart showing the integrated intro advertising method according to an embodiment of the present invention.

Figure 3 is an exemplary view showing an integrated intro advertising screen according to an embodiment of the present invention.

4 is a flowchart illustrating a process of setting up an intro advertisement according to an exemplary embodiment of the present invention.

5 is a flowchart illustrating a method for checking interest in integrated intro advertisements according to an exemplary embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

110: web server

115: transceiver

120: homepage management

125: storage unit

130: intro advertising certification

135: intro advertising unit

140: additional function performing unit

145 control unit

The present invention relates to an advertisement using a communication network, and more particularly, to an intro advertisement using an communication network (Intro Commercial Message, Intro CM).

As technology advances and people's lives become more diversified than ever before, so are the advertising methods for particular goods or services.

Advertising media for the advertisement of the goods or services can be diverse, including not only broadcasting media (e.g. television, radio, etc.), print media (e.g., newspapers, leaflets, etc.) but also web sites that can be accessed through the Internet. Is getting.

Briefly, an advertising method for any goods or services currently performed through the web site will be described below.

When a user accesses a web site to be accessed by using a computer connected to a communication network, a banner advertisement (that is, a box-shaped advertisement) is output on the screen of the user computer together with contents provided by the web site. When the user selects any banner advertisement using a mouse or an input device (eg, a specific key button in the keyboard), a web page linked to the banner advertisement is displayed on the user's computer screen. .

In general, banner advertisements are created as images of a rectangular shape. Since the size of the image for the banner advertisement is very small, a plurality of banner advertisements can be displayed in one web page, which is widely used as an advertisement method.

However, banner advertisements, which are mainly used as a conventional internet advertisement method, are often very small in size and do not attract user attention. This is because the advertising effect is insignificant when compared to the advertising costs paid by the advertiser, as a result, there was a problem that leads to a decrease in the quantity of the advertiser.

An advertising method developed to solve this problem is the intro advertising method. That is, when a user wants to access a certain web site, the advertisement method displays an advertisement through most web browser screens for a predetermined time and then accesses the web site. The intro advertising method may be a more efficient advertising method in that all users who want to access the website are exposed to the advertisement for a specified time.

However, the conventional intro advertising method has a problem in that it is not possible to provide more information to the user since the entire advertisement screen is composed of only one image file and only the advertisement using the entire screen is performed.

Accordingly, an object of the present invention for solving the above problems is to provide a variety of information in the intro advertising area in which the intro advertising is performed in the process of accessing any destination information (for example, a website, personal homepage or content to be accessed) It is to provide an integrated intro advertising method and system that can provide (eg, advertising information, discount coupons, instant lottery tickets, use reservations, shop directions, etc.).

Another object of the present invention is to provide an integrated intro advertising method and system that enables advertisers to spend different advertising costs depending on whether the advertiser has made a profit through the intro advertising.

Still another object of the present invention is to provide an integrated intro advertising method for allowing the portal website operator and the personal homepage operator to distribute the profits of the intro advertisement when the operator of the personal homepage included in the portal website performs the intro advertisement; To provide a system.

Still another object of the present invention is to provide an integrated intro advertising method and system capable of maximizing an advertisement effect by allowing an advertiser to set in advance an execution place and an execution period for performing an advertisement requested by an advertiser.

Another object of the present invention is to enable the personal homepage operator to recognize the degree of interest or rejection of visitors to the intro advertising to enable the selection of intro advertising suitable for the characteristics of the personal homepage, thereby maximizing the advertising effect It is to provide an integrated intro advertising method and system that can be.

It is still another object of the present invention to provide an integrated intro advertising method and system in which a personal homepage operator can enjoy more benefits by performing intro advertising.

In order to achieve the above objects, according to an aspect of the present invention, there is provided a method for performing an intro advertisement prior to access to destination information.

According to an embodiment of the present invention, a method for performing an intro advertisement prior to access to destination information includes: receiving a request for access to arbitrary destination information from a user terminal through a communication network; Extracting source data for performing an integrated intro advertisement set according to the destination information and transmitting the extracted source data to the user terminal; And when the intro advertisement termination request is received from the user terminal or the execution of the integrated intro advertisement is completed, allowing access to the destination information. Here, the screen for the integrated intro advertising displayed on the display unit of the user terminal by the source data includes an advertisement area and an additional function area including respective independent frames or respective function buttons for performing one or more additional functions. can do.

The method of performing the intro advertisement may include determining whether the intro advertisement termination request is received from the user terminal; And when the intro advertisement termination request is received, updating the rejection rate information stored according to the integrated intro advertisement.

The method of performing the intro advertisement may include determining whether a request for execution of one additional function is received from the user terminal; And updating the interest rate information stored in correspondence with the integrated intro advertisement when the execution request is received.

On the screen for the integrated intro advertising, the additional function is a lottery function, a discount coupon providing function corresponding to the advertisement information displayed through the advertising area, a map providing function, a reservation function, a question and answer (Q & A), bulletin board access, It may include one or more of view details.

In the method of performing the intro advertisement, the extracting of the source data may include: determining whether the destination information satisfies a preset advertisement condition corresponding to the integrated intro advertisement; And if the advertisement condition is satisfied, extracting source data for performing an integrated intro advertisement set according to the destination information.

The advertisement condition may include at least one of an advertisement period, an advertisement performing place, an advertisement time period, and the like.

The integrated intro advertisement corresponding to the destination information may be selected and set by an administrator or an advertiser of the destination information.

Each independent frame or each function button included in the additional function area may be set to be linked to a different access address.

The destination information includes a web corresponding to a content, a portal site, a personal homepage, a fellowship homepage, an individual homepage generated in the portal site, a search result screen searched by an input search word, and any search result item included in the search result screen. It can be one of the sites.

The user terminal may be one of a personal computer, a notebook computer, a mobile phone, a personal digital assistant (PDA), and an Internet Protocol Television (IPTV) device.

According to another preferred embodiment of the present invention, a method for performing an intro advertisement before accessing destination information includes: receiving a request for access to arbitrary destination information from a user terminal through a communication network; Querying, by the advertisement performing apparatus, whether there is an integrated intro advertisement set corresponding to the destination information; Transmitting source data to the user terminal when source data for performing the integrated intro advertisement is received from the advertisement performing apparatus; And when the unset response of the integrated intro advertisement is received from the advertisement performing device, the intro advertisement termination request is received from the user terminal, or the execution of the integrated intro advertisement is completed, allowing access to the destination information. It may include. Here, the screen for the integrated intro advertising displayed on the display unit of the user terminal by the source data includes an advertisement area and an additional function area including respective independent frames or respective function buttons for performing one or more additional functions. can do.

The method of performing the intro advertisement may include determining whether the intro advertisement termination request is received from the user terminal; And when the intro advertisement termination request is received, updating the rejection rate information stored according to the integrated intro advertisement.

The method of performing the intro advertisement may include determining whether a request for execution of one additional function is received from the user terminal; And updating the interest rate information stored in correspondence with the integrated intro advertisement when the execution request is received.

On the screen for the integrated intro advertising, the additional function is a lottery function, a discount coupon providing function corresponding to the advertisement information displayed through the advertising area, a map providing function, a reservation function, a question and answer (Q & A), bulletin board access, It may include one or more of view details.

The integrated intro advertisement corresponding to the destination information may be selected and set by an administrator or an advertiser of the destination information.

Each independent frame or each function button included in the additional function area may be set to be linked to a different access address.

The destination information includes a web corresponding to a content, a portal site, a personal homepage, a fellowship homepage, an individual homepage generated in the portal site, a search result screen searched by an input search word, and any search result item included in the search result screen. It can be one of the sites.

The user terminal may be one of a personal computer, a notebook computer, a mobile phone, a personal digital assistant (PDA), and an Internet Protocol Television (IPTV) device.

According to another aspect of the present invention, there is provided a web server for performing intro advertising prior to access to destination information.

According to an embodiment of the present invention, a web server for performing an intro advertisement prior to access to destination information may include: a receiver configured to receive a request for access to destination information from any user terminal through a communication network; An extraction unit for extracting source data for performing an integrated intro advertisement preset to correspond to the destination information; And transmitting the extracted source data to the user terminal, and when the integrated intro advertisement is completed or an intro termination request is received from the user terminal through the receiving unit, web page data or content data corresponding to the destination information is transmitted. It may include a transmission unit for transmitting to the user terminal. Here, the screen for the integrated intro advertising displayed on the display unit of the user terminal by the source data includes an advertisement area and an additional function area including respective independent frames or respective function buttons for performing one or more additional functions. can do.

The web server may further include a ratio information updater for updating ratio information stored in correspondence with the integrated intro advertisement. Here, when the ratio information update unit receives the intro termination request from the user terminal through the receiver, the rejection rate information stored corresponding to the integrated intro advertisement is updated, and a request for performing an additional function is performed from the user terminal through the receiver. When received, the interest rate information stored in correspondence with the integrated intro advertisement may be updated.

The integrated intro advertisement corresponding to the destination information may be selected by an administrator or an advertiser of the destination information.

Each independent frame or each function button included in the additional function area may be set to be linked to a different access address.

The destination information includes a web corresponding to a content, a portal site, a personal homepage, a fellowship homepage, an individual homepage generated in the portal site, a search result screen searched by an input search word, and any search result item included in the search result screen. It can be one of the sites.

The user terminal may be one of a personal computer, a notebook computer, a mobile phone, a personal digital assistant (PDA), and an Internet Protocol Television (IPTV) device.

According to another exemplary embodiment of the present invention, a server apparatus for performing an intro advertisement before accessing destination information includes: a receiving unit receiving a connection request to arbitrary destination information from a user terminal through a communication network; An inquiry unit for inquiring whether an integrated intro advertisement is set corresponding to the destination information to the advertisement performing apparatus through a communication network; A transmission unit which transmits the source data to the user terminal when source data for performing the integrated intro advertisement is received from the advertisement execution device through the reception unit; And when the execution of the integrated intro advertisement is completed or when the unset response of the integrated intro advertisement is received from the advertisement performing apparatus through the receiving unit or the request for terminating the intro advertisement is received from the user terminal, the access to the destination information is allowed. It may include a connection allowance. Here, the screen for the integrated intro advertising displayed on the display unit of the user terminal by the source data includes an advertisement area and an additional function area including respective independent frames or respective function buttons for performing one or more additional functions. can do.

According to another aspect of the present invention, there is provided a recording medium recording a program of instructions that can be executed in a web server to perform the integrated intro advertising method.

According to a preferred embodiment of the present invention, a program of instructions that can be executed in a web server is tangibly implemented to perform a method for performing integrated intro advertising, and in a recording medium recording a program that can be read by the web server. A method comprising: receiving a request for access to arbitrary destination information from a user terminal through a communication network; Extracting source data for performing an integrated intro advertisement set according to the destination information; Transmitting the extracted source data to the user terminal; And when the intro advertisement termination request is received from the user terminal or the execution of the integrated intro advertisement is completed, allowing access to the destination information. Here, the screen for the integrated intro advertising displayed on the display unit of the user terminal by the source data includes an advertisement area and an additional function area including respective independent frames or respective function buttons for performing one or more additional functions. can do.

According to another preferred embodiment of the present invention, a program of instructions that can be executed in a web server is tangibly implemented to perform a method of performing an integrated intro advertisement, and on a recording medium recording a program that can be read by the web server. A method comprising: receiving a request for access to arbitrary destination information from a user terminal through a communication network; Querying, by the advertisement performing apparatus, whether there is an integrated intro advertisement set corresponding to the destination information; Transmitting source data to the user terminal when source data for performing the integrated intro advertisement is received from the advertisement performing apparatus; And when the unset response of the integrated intro advertisement is received from the advertisement performing device, the intro advertisement termination request is received from the user terminal, or the execution of the integrated intro advertisement is completed, allowing access to the destination information. You can run Here, the screen for the integrated intro advertising displayed on the display unit of the user terminal by the source data includes an advertisement area and an additional function area including respective independent frames or respective function buttons for performing one or more additional functions. can do.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, the same reference numerals will be used for the same means regardless of the reference numerals in order to facilitate the overall understanding.

The present invention allows the destination information to be displayed after the intro advertisement is displayed on the display unit of the user terminal in the process of accessing the user to the arbitrary destination information using the user terminal. Here, the destination information may be a web site (eg, a portal site, a personal homepage, a group homepage, a homepage for promotion of a specific company, etc.) that the user wants to access, or an individual homepage created in the portal site (that is, a homepage generation service of the portal site) Personal homepage or group homepage, etc.), content accessed using a preset access address (eg, multimedia content, information, etc.), a search result screen searched according to a search term entered by a search engine, and a search result. It may be a website corresponding to the search result item selected by the user in the screen.

In addition, intro advertisements that are set to be displayed prior to connection to destination information may be selected and set by the operator of a particular web site. For example, the intro advertisement displayed before access to an individual homepage may be set by an operator of an individual homepage or by an operator of a corresponding portal site. In addition, the intro advertisement displayed prior to access to the content may be set by the content service provider or the content provider (that is, the provider providing the content to the content service provider). Of course, the destination information for displaying the intro advertisement may be selected and set by the advertiser.

The user terminal according to the present invention can be applied without any limitation as long as it is a communication device capable of performing an intro advertisement before access to destination information. For example, a personal computer, a notebook computer, a mobile phone, a personal portable device. The terminal may be a personal digital assistant (PDA) or an IPTV (Internet Protocol Television) device. IPTV is an interactive television service provided using an internet network, and an IPTV device is a device that receives and outputs content (for example, an information service, video content, and broadcast) through the Internet. The IPTV device may include a set top box or a dedicated modem for accessing destination information via an Internet line. Of course, as a user terminal, a personal computer equipped with a wired / wireless internet access function, a notebook computer, a mobile communication terminal, a personal portable terminal, etc. may be used to access arbitrary contents through a communication network.

In the following description of the present invention, a description will be given of a case where a user accesses destination information, that is, a portal site or an individual homepage created in a portal site by using a user terminal connected to a wired / wireless communication network.

1 is a system configuration diagram for performing an integrated intro advertising method according to an embodiment of the present invention.

The web server 110 shown in FIG. 1 assumes a web server corresponding to a portal site that provides a homepage generation service. Therefore, when the web server performing the integrated intro advertising method is a search site server or a content providing service server, the configuration may be different.

Referring to FIG. 1, the web server 110 for performing the integrated intro advertisement method includes a transceiver 115, a homepage manager 120, a storage 125, an intro advertisement authenticator 130, and an intro advertisement performer. And an additional function performing unit 140 and a control unit 145.

Components of the web server 110 included in FIG. 1 are not necessarily implemented in hardware, and some components (for example, the intro advertisement execution unit 135 and the additional function execution unit 140, etc.) Obviously, it may be implemented in the form of a software program.

The transceiver 115 receives a connection request from the user terminal 100 to access an arbitrary web site (for example, a portal site corresponding to the web server 110, an individual homepage created in the portal site, and the like). , Web data (e.g., integrated intro advertising data, web pages) of destination information corresponding to an access request (i.e., may be a portal site or an individual homepage within a portal site, hereinafter referred to as a target website). At least one of a source code, an image, and the like) are transmitted to the user terminal 100.

Here, since the destination information is a target website managed by the web server 110, the information may be managed by the web server 110. Of course, when the destination information is managed by a server device other than the web server 110 (for example, when the web server 110 is a search engine server or a server providing only a list of contents to be provided), the transmission / reception unit ( 115 may allow the user terminal 100 to be connected to the corresponding server device after performing the intro advertisement.

The transceiver 115 may receive advertisement request information from the advertiser server 160. In addition, the transceiver 115 transmits an advertisement permission request to the advertiser server 160 under the control of the controller 145 when the advertisement permission response by the advertiser is required for setting and / or performing the intro advertisement. The advertisement permission response may be received from the advertiser server 160.

The homepage manager 120 may include individual homepages (eg, Cyworld (http://cyworld.nate.com) that provides a homepage generation service, etc.) corresponding to the web server 110. For example, it manages the setting information (for example, screen configuration, menu configuration, intro advertisement setting information, postings, etc.) of subscribers included in the Cyworld website.

The storage unit 125 stores an operation program of the web server 110, a source code for the target website, an image, an integrated intro advertisement data, and the like. The storage unit 125 may be divided into a plurality of databases or independent storage areas according to the type of data to be stored.

The intro advertising verification unit 130 is a certification for setting and / or performing the integrated intro advertising set up corresponding to the portal site or any individual homepage (for example, whether the homepage meets the advertisement conditions set by the advertiser, One or more of whether or not the intro advertisement execution time coincides with the advertisement request period set by the advertiser.

The advertisement performance authentication performed by the intro advertisement certification unit 130 may be performed by the web server 110, but may be performed by the advertiser server 160 according to a design method.

An example of an operation process in the case where the advertiser server 160 performs advertisement performance authentication will be described below.

First, the transceiver 115 transmits the source code corresponding to the integrated intro advertisement data to the user terminal 100 requesting access to the target website. Subsequently, the user terminal 100 automatically transmits an advertisement permission request to the advertiser server 160 by the syntax included in the source code. When the user terminal 100 receives the advertisement permission response from the advertiser server 160, the user terminal 100 connects to the web server 110 to display related data (eg, an image, etc.) included in the intro advertisement data. Can be downloaded and displayed. If the advertisement permission response is not received for a predetermined time or an advertisement disallowing response is received, the user terminal 100 skips the display process of the intro advertisement and transmits a request to access the target website to the web server 110. Could be.

When the intro advertisement execution unit 135 is authenticated to perform the intro advertisement by the intro advertisement verification unit 130, after transmitting the source code corresponding to the integrated intro advertisement to the user terminal 100 requesting access to the target homepage, In response to the syntax included in the source code, data (eg, an image, etc.) requested from the user terminal 100 is transmitted to the user terminal 100. As described above, if the advertiser server 160 performs the advertisement performance authentication, the user terminal 100 may transmit only relevant data to the user terminal 100 after receiving the advertisement permission response from the advertiser server 160. have.

The additional function performing unit 140 performs a corresponding additional function when a request for performing an additional function using an integrated intro advertisement (for example, scratching a lottery ticket, receiving a coupon, or making a reservation) is received from the user terminal 100.

The controller 145 is a transceiver 115, the homepage management unit 120, the storage unit 125, the intro advertisement authentication unit 130, so that the web server 110 can perform the integrated intro advertising method according to the present invention, The intro advertisement performer 135 and the additional function performer 140 are controlled.

2 is a flowchart illustrating a method for integrated intro advertising according to an exemplary embodiment of the present invention, and FIG. 3 is an exemplary view showing an integrated intro advertising screen according to an exemplary embodiment of the present invention.

In describing the integrated intro advertising method with reference to FIG. 2, each step may be a step performed by each component individually, but will be collectively described as being performed by the web server 110 for convenience of description.

Referring to FIG. 2, in step 210, the web server 110 receives a target website access request from an arbitrary user terminal 100. As described above, the target website means a website (eg, a portal site, an individual homepage, etc.) corresponding to a website access request received from the user terminal 100.

The web server 110 determines whether an intro advertisement is set in the target website in step 210. If no intro advertisement has been set, the process proceeds directly to step 245 to access the target website.

However, if the intro advertisement is set, the web server 110 determines whether the intro advertisement set in step 215 is a valid intro advertisement.

If it is determined that the intro advertisement is not valid, the process proceeds immediately to step 245. Types of invalid intro ads include intro ads that do not expire from the advertiser's specified ad period or do not meet the specified ad window (for example, PM 2:00 to PM 3:00), or ads specified by the advertiser. Intro ads specified on targeted websites that do not meet the criteria (for example, if an advertiser sets an ad condition to an individual homepage with the keyword "adult + male", but the ad is set to a housewife's homepage). .

However, if it is determined that it is a valid intro advertisement, the web server 110 extracts source data (for example, source code) for performing the intro advertisement and transmits it to the user terminal 100 in step 220. In addition, the relevant data is extracted and transmitted to the user terminal 100 in response to a request for providing related data (for example, an image) from the user terminal 100 that executes the source code.

An example of screen display when an intro advertisement is displayed on the display unit of the user terminal 100 is illustrated in FIG. 3.

Referring to FIG. 3, the intro advertisement screen 300 includes a plurality of frames including an advertisement region 305 and an additional function region 310. Each frame may be set to work with an independent source address. For example, the advertisement area 305 may be linked with a storage area in the storage unit 125 that provides an advertisement image and the like, and each frame of the additional function area 310 is a source for performing a corresponding additional function. Can be associated with an address. In this case, the source address corresponding to each frame of the additional function region 310 may be different. That is, when the user selects any one of the additional functions included in the additional function area 310, corresponding information may be displayed on the display of the user terminal 100.

When the user wants to end the intro advertisement displayed on the display of the user terminal 100, the user may terminate the output of the intro advertisement by selecting the SKIP button 330.

When the user terminal 100 is a mobile communication terminal or an IPTV device and the like, and the mouse cursor is not displayed on the display unit, selection of a specific additional function or selection of the SKIP button 330 may not be easy. In this case, the above-described inconvenience may be eliminated by setting in advance such that each numeric function and the SKIP button 330 correspond to an arbitrary numeric key button.

Since the additional functions to be included in the add-on area 310 may be different for each advertiser, the web server 110 may identify the type of additional functions that may be included in the intro advertisement immediately before the intro advertisement is performed. After searching by using the search, the additional function area 310 may be configured in real time according to the number of searched additional functions. For example, the additional function designated by the advertiser A may be a discount coupon, a reservation, a map view, and the like, and the additional function designated by the advertiser B may be a prize entry, a Q & A, a map view, and the like. Among these, the map view 370 is a kind of additional function that enables the user to check the map of the advertiser's office (for example, restaurant puccini) of the advertisement output through the advertisement area 305.

Although FIG. 3 illustrates a case in which the additional function area 310 is configured as a frame independent from the advertising area 305, a function button for performing each additional function is inserted into the advertising area 305 (for example, It can be configured similarly to the form of the SKIP button).

Referring back to FIG. 2, in step 225, the web server 110 determines whether an integrated intro advertisement termination request (eg, selection of the SKIP button of FIG. 3) is received from the user terminal 100. If the integrated intro advertisement termination request is received, proceed directly to step 245.

However, if the integrated intro advertisement end request is not received, the flow proceeds to step 230 to determine whether a request for performing an additional function (eg, selecting an optional additional function in the additional function area of FIG. 3) is received. When the request for performing the additional function is received, the process proceeds to step 235 to perform the corresponding additional function.

In operation 240, the web server 110 determines whether a predetermined operation time (eg, display time) has expired for performing the integrated intro advertisement. If the operation time has not expired, the process proceeds to step 225 again. If the operation time has not expired, the process proceeds to step 245 to access the target website.

4 is a flowchart illustrating a process of setting up an intro advertisement according to an exemplary embodiment of the present invention.

As described above, the intro advertisement may be selected and set by an advertiser, a portal website operator, or an individual homepage operator. However, the following description will focus on a case where an intro advertisement is set by a target website administrator (for example, a portal website operator or an individual homepage operator).

Referring to FIG. 4, in step 405, the web server 110 receives an intro advertisement list request from a user terminal (hereinafter, referred to as an administrator terminal) of a target website administrator.

In operation 410, the web server 110 searches for a corresponding intro line item by referring to a keyword of the target website (for example, a division item including the target website, a description indicating the target website, and the like).

Subsequently, the web server 110 transmits the intro advertisement list including the retrieved intro advertisement items to the manager terminal (step 415).

Step 410 described above is based on a method of determining whether the intro advertisement is suitable for the target website before the intro advertisement is selected.

Therefore, if a method of determining whether the intro advertisement is suitable for the target website after the intro advertisement is applied, step 410 may be changed to the preceding step of step 425. Of course, if the intro ad can be set to be independent of the characteristics of the target website, step 410 may be omitted.

In operation 420, the web server 110 determines whether selection information corresponding to any intro advertisement item is received from the manager terminal. If the selection information is received, the process proceeds to step 425 to set the selected intro advertisement as the intro advertisement of the target website corresponding to the manager terminal. In operation 425, an advertisement identifier and an advertiser identifier corresponding to the selected intro advertisement may be stored to correspond to the target website. When performing an intro advertisement, the advertisement region 305 and the additional function region 310 may be stored using the identifier. You can search for information to be displayed.

However, if the selection information is not received from the manager terminal, the web server 110 determines whether an intro advertisement setting cancellation request is received from the manager terminal in step 430. If the intro advertisement setting cancellation request is received, the step ends. If the intro advertisement setting cancellation request is not received, the process proceeds to step 420.

If an intro advertisement is set on any target website through the above-described process, when any visitor wants to access the target website, the intro advertisement is first performed before being connected to the target website. The administrator of the target website may receive a certain amount of advertising costs depending on the result of the intro advertising.

In addition, since the integrated intro advertising method according to the present invention can further perform additional functions such as reservation through the additional function area 310, an accessor who reserved a service using the reservation function actually uses the corresponding service to the advertiser. If the revenue is generated, the administrator of the target website may be additionally paid a certain amount of advertising costs (ie, introduction fee) from the advertiser.

5 is a flowchart illustrating a method for checking interest in integrated intro advertisements according to an exemplary embodiment of the present invention.

Referring to FIG. 5, in operation 505, the web server 110 receives a request for accessing a target website from an arbitrary user terminal 100. As described above, the target website may be a website (eg, a portal site, an individual homepage, etc.) corresponding to a website access request received from the user terminal 100. In addition, as described above, the user may transmit a request for access to arbitrary content using the user terminal 100.

The web server 110 extracts the integrated intro advertisement data set to correspond to the target website in step 510, and then proceeds to step 515 to perform the integrated intro advertisement. Since the method of performing the integrated intro advertisement has already been described, the description thereof will be omitted.

In operation 520, the web server 110 determines whether an integrated intro advertisement termination request (for example, selection of the SKIP button of FIG. 3) is received from the user terminal 100.

When the integrated intro advertisement end request is received, the process proceeds to step 525 to update the rejection rate data for the intro advertisement. The rejection rate data is data on the percentage of visitors who connected the target website using the SKIP button 330 without the integrated intro advertisement without using additional functions. Using this, advertisers and / or target website managers can easily determine what percentage of visitors have a disapproval of the advertisement. Of course, in the case of updating the rejection rate data through step 525, all cases where the integrated intro advertisement is terminated by using the SKIP button are not reflected in the rejection rate calculation, but are terminated within a predetermined time (for example, within 3 seconds). May be reflected in the rejection rate calculation.

If the termination request is not received from the user terminal 100, in operation 530, the web server 110 determines whether a request for performing an additional function is received from the user terminal 100. When the request for performing the additional function is received, the process proceeds to step 535 so that the corresponding additional function is performed, and then the interest rate data is updated in step 540. Interest rate data is data about the ratio of the visitors who were interested in the integrated intro advertisement among the visitors who accessed the target website. If the interest rate data is calculated by reflecting all users who do not select the SKIP button during the integrated intro advertisement time, the reliability of the interest rate data may be reduced, and thus, the interest rate data may be calculated only for the user who uses the additional function. Can be. Of course, the interest rate data may be calculated by reflecting all users who did not select the SKIP button during the integrated intro advertisement.

Referring again to step 535, if the web server 110 does not receive a request for performing an additional function from the user terminal 100, the web server 110 proceeds to step 545 and determines whether the preset integrated intro advertisement execution time has expired. If the preset integrated intro advertisement execution time has expired, the step ends, otherwise proceeds to step 515.

The web server 110 transmits the updated rate data (ie, rejection rate data, interest rate data) to the advertiser and / or the target website manager every predetermined time point (eg, for one week) (step 550).

Through the above-described process, the advertiser and / or the administrator of the target website can easily grasp the degree of rejection of the visitors for the intro advertisement of the website, and, if the degree of rejection is large, set another intro advertisement. In addition, the advertiser may maximize the advertisement effect by preventing the intro advertisement on the target website from being authenticated when the rejection rate of the visitors for the intro advertisement performed in correspondence with the specific target website is high. In addition, the advertiser and / or the administrator of the target website may use the ratio data to set an appropriate advertising contract when setting the advertising cost.

In addition, the integrated intro advertising performance method according to the present invention can be applied as a method for the target website administrator to select a plurality of intro advertising. In the case of applying this method, the web server 110 first extracts and displays an integrated intro advertisement other than the one terminated by using the SKIP button in the previous connection process when any visitor wants to access the target website. You can also

Until now, the description has been focused on a case where a user accesses destination information, that is, a portal site or an individual homepage created in the portal site using the user terminal 100 connected to the wired / wireless communication network.

However, as described above, the user terminal 100 may be a device that accesses arbitrary content (such as multimedia content) through the wired / wireless internet. In this case, the destination information is the content selected by the user, and the content is played and displayed on the display unit of the user terminal 100 after performing the intro advertisement. However, even in this case, only the type of information displayed on the display of the user terminal 100 as destination information is different, and a series of processes for performing the intro advertisement are the same or similar to those described above, and thus description thereof will be omitted. .

In addition, it has been described focusing on the operation of the web server 110 that manages both destination information and intro advertisement performance.

However, as described above, the first server apparatus that performs the intro advertisement and the second server apparatus which manages the destination information may be implemented independently, and the user terminal may be interlocked between the first server apparatus and the second server apparatus. 100 may perform the output of the intro advertisement prior to access to the destination information. Here, the first server device may be a search engine server or a server providing only a list of contents to be provided, and the second server device may be a server device or a content list that manages information included as a search result item by the search engine. It may be a server device for managing data.

In this case, the server device connected before the user terminal 100 accesses the destination information may be the first server device or the second server device.

First, it is assumed that the user terminal 100 first accesses the first server device in order to access the destination information.

The user terminal 100 transmits destination information (eg, a request for access to a search result item or a request for providing any content data) to the connected first server device. The first server apparatus performs a series of processes for performing an intro advertisement set to correspond to the selected destination information. When the performance of the intro advertisement is completed, the service execution request (for example, web page data or content data provision request, etc.) is transmitted to the second server device.

Subsequently, when the data according to the service performance request is received from the second server device, the first server device transmits the data to the user terminal 100.

Of course, when the first server apparatus transmits a service execution request (for example, a web page data or content data provision request) to the second server apparatus, the first server apparatus transmits the address information on the user terminal 100 together with the service execution request. May be transmitted directly to the user terminal 100 using the address information, without passing through the first server device.

As another method, when the execution of the intro advertisement is completed, the first server apparatus transmits address information, which can be directly connected to the corresponding destination information managed by the second server apparatus, to the user terminal 100, thereby transmitting the user terminal ( 100 may directly access the destination information.

Next, a description will be given on the assumption that the user terminal 100 first accesses the second server apparatus in order to access the destination information.

The user terminal 100 transmits the destination information to the connected second server device. Before allowing the second server device to access the destination information, the second server device queries the first server device whether there is an intro advertisement set corresponding to the destination information.

The first server device transmits a response to whether the intro advertisement is set to the second server device. If the intro advertisement is set, information for performing the intro advertisement may be transmitted together. Of course, when the second server apparatus transmits the query for the existence of the set intro advertisement to the first server apparatus, the first server apparatus directly executes the intro advertisement by transmitting address information of the user terminal 100 together. You could do it. In this case, the first server device should provide information on whether the execution of the intro advertisement or the set intro advertisement does not exist to the second server apparatus.

When the second server apparatus completes the performance of the intro advertisement using the data received from the first server apparatus, or receives information on the completion of the intro advertisement (or not setting the intro advertisement) from the first server apparatus, The information is transmitted to the user terminal 100.

As described above, the integrated intro advertising method and system according to the present invention includes an intro advertising area in which intro advertising is performed in the process of accessing arbitrary destination information (for example, a website, personal homepage or content to be accessed). There is an effect that can provide a variety of information (for example, advertising information, discount coupons, instant lottery tickets, use reservations, shop directions, etc.) integrated.

In addition, the present invention has the effect that the advertiser can spend the differential advertising costs depending on whether the revenue generated by the advertiser through the intro advertising.

In addition, when the operator of the personal homepage included in the portal website performs the intro advertisement, the present invention also has the effect that the portal website operator and the personal website operator can distribute the profits.

In addition, the present invention has an effect that can maximize the effect of the advertisement by allowing the advertiser to set in advance the execution destination and the execution period to perform the advertisement requested by the advertiser.

In addition, the present invention enables the personal homepage operator to recognize the degree of interest or rejection of visitors to the intro advertising enables the selection of intro advertising suitable for the personality of the personal homepage, thereby maximizing the advertising effect There is also.

In addition, the present invention has the effect that the personal homepage operator can enjoy more profits by performing intro advertising.

Although the above has been described with reference to a preferred embodiment of the present invention, those skilled in the art to which the present invention pertains without departing from the spirit and scope of the present invention as set forth in the claims below It will be appreciated that modifications and variations can be made.

Claims (27)

A method of performing an intro advertisement prior to access to destination information, Receiving a request for access to arbitrary destination information from a user terminal through a communication network; Extracting source data for performing an integrated intro advertisement set according to the destination information and transmitting the extracted source data to the user terminal; And When the intro advertisement termination request is received from the user terminal or the execution of the integrated intro advertisement is completed, allowing access to the destination information, The screen for the integrated intro advertisement displayed on the display unit of the user terminal by the source data includes an advertisement area and an additional function area including respective independent frames or respective function buttons for performing one or more additional functions. And each of the independent frame or the function button is set to be linked to a different source address to perform a designated additional function. The method of claim 1, Determining whether the intro advertisement termination request is received from the user terminal; And And when the intro advertisement termination request is received, updating the rejection rate information stored corresponding to the integrated intro advertisement. The method of claim 1, Determining whether a request for execution of one additional function is received from the user terminal; And And when the execution request is received, updating interest rate information stored in correspondence with the integrated intro advertisement. The method according to any one of claims 1 to 3, The additional function may include one or more of a lottery function, a discount coupon providing function corresponding to the advertisement information displayed through the advertisement area, a map providing function, a reservation function, a question / answer (Q & A), a bulletin board access, and a detailed information view. Integrated intro advertising method characterized in that the. The method of claim 1, Extracting the source data, Determining whether the destination information satisfies a preset advertisement condition corresponding to the integrated intro advertisement; And And if the advertisement conditions are satisfied, extracting source data for performing an integrated intro advertisement set according to the destination information. The method of claim 5, The advertisement condition may include at least one of an advertisement period, an advertisement performing place, and an advertisement time period. The method of claim 1, The integrated intro advertisement corresponding to the destination information is selected by the administrator or the advertiser of the destination information. delete The method of claim 1, The destination information includes a web corresponding to a content, a portal site, a personal homepage, a fellowship homepage, an individual homepage generated in the portal site, a search result screen searched by an input search word, and any search result item included in the search result screen. Method of performing integrated intro advertising, characterized in that one of the sites. The method of claim 1, The user terminal is a personal computer, a notebook computer, a mobile phone (mobile phone), a personal digital assistant (PDA), IPTV (Internet Protocol Television) device, characterized in that the integrated intro advertising performance method. A method of performing an intro advertisement prior to access to destination information, Receiving a request for access to arbitrary destination information from a user terminal through a communication network; Querying, by the advertisement performing apparatus, whether there is an integrated intro advertisement set corresponding to the destination information; Transmitting source data to the user terminal when source data for performing the integrated intro advertisement is received from the advertisement performing apparatus; And When the unset response of the integrated intro advertisement is received from the advertisement performing device, an intro advertisement termination request is received from the user terminal, or when the integrated intro advertisement is completed, allowing access to the destination information. Including, The screen for the integrated intro advertisement displayed on the display unit of the user terminal by the source data includes an advertisement area and an additional function area including respective independent frames or respective function buttons for performing one or more additional functions. And each of the independent frame or the function button is set to be linked to a different source address to perform a designated additional function. The method of claim 11, Determining whether the intro advertisement termination request is received from the user terminal; And And when the intro advertisement termination request is received, updating the rejection rate information stored corresponding to the integrated intro advertisement. The method of claim 11, Determining whether a request for execution of one additional function is received from the user terminal; And And when the execution request is received, updating interest rate information stored in correspondence with the integrated intro advertisement. The method according to any one of claims 11 to 13, The additional function may include one or more of a lottery function, a discount coupon providing function corresponding to the advertisement information displayed through the advertisement area, a map providing function, a reservation function, a question / answer (Q & A), a bulletin board access, and a detailed information view. Integrated intro advertising method characterized in that the. The method of claim 11, The integrated intro advertisement corresponding to the destination information is selected by the administrator or the advertiser of the destination information. delete The method of claim 11, The destination information includes a web corresponding to a content, a portal site, a personal homepage, a fellowship homepage, an individual homepage generated in the portal site, a search result screen searched by an input search word, and any search result item included in the search result screen. Method of performing integrated intro advertising, characterized in that one of the sites. The method of claim 11, The user terminal is a personal computer, a laptop computer, a mobile phone (mobile phone), a personal digital assistant (PDA), IPTV (Internet Protocol Television) device, characterized in that the integrated intro advertising performance method. In the web server that performs the intro advertising before access to the destination information, A receiving unit which receives a request for access to destination information from any user terminal through a communication network; An extraction unit for extracting source data for performing an integrated intro advertisement preset to correspond to the destination information; And When the extracted source data is transmitted to the user terminal and the execution of the integrated intro advertisement is completed or an intro termination request is received from the user terminal through the receiving unit, the web page data or the content data corresponding to the destination information is read. Including a transmission unit for transmitting to the user terminal, The screen for an integrated intro advertisement displayed on the display unit of the user terminal by the source data includes an advertisement area and an additional function area including respective independent frames or respective function buttons for performing one or more additional functions. Each of the independent frame or the function button is set to be linked to a different source address to perform a designated additional function. The method of claim 19, Further comprising a ratio information update unit for updating the ratio information stored in accordance with the integrated intro advertising, The ratio information updater updates the rejection rate information stored according to the integrated intro advertisement when the intro termination request is received from the user terminal through the receiver, and when the request for performing an additional function is received from the user terminal through the receiver. Web server characterized by updating the interest rate information stored in accordance with the integrated intro advertising. The method of claim 19, The integrated intro advertisement corresponding to the destination information is selected by the administrator or advertiser of the destination information. delete The method of claim 19, The destination information includes a web corresponding to a content, a portal site, a personal homepage, a fellowship homepage, an individual homepage generated in the portal site, a search result screen searched by an input search word, and any search result item included in the search result screen. Web server, characterized in that one of the sites. The method of claim 19, The user terminal is a personal computer, a notebook computer, a mobile phone (mobile phone), a personal digital assistant (PDA), a web server, characterized in that one of the Internet Protocol Television (IPTV) device. A server apparatus for performing an intro advertisement before accessing destination information, A receiving unit for receiving a request for access to arbitrary destination information from a user terminal through a communication network; An inquiry unit for inquiring whether an integrated intro advertisement is set corresponding to the destination information to the advertisement performing apparatus through a communication network; A transmission unit which transmits the source data to the user terminal when source data for performing the integrated intro advertisement is received from the advertisement execution device through the reception unit; And When the execution of the integrated intro advertisement is completed or when the unset response of the integrated intro advertisement is received from the advertisement performing apparatus through the receiving unit or the intro advertisement termination request is received from the user terminal, the access to the destination information is allowed. Include access permissions, The screen for an integrated intro advertisement displayed on the display unit of the user terminal by the source data includes an advertisement area and an additional function area including respective independent frames or respective function buttons for performing one or more additional functions. Each of the independent frame or the function button is set to be linked to a different source address to perform a designated additional function. A program of instructions that can be executed in a web server is tangibly implemented to perform a method of performing an integrated intro advertisement, and in a recording medium recording a program that can be read by the web server, Receiving a request for access to arbitrary destination information from a user terminal through a communication network; Extracting source data for performing an integrated intro advertisement set according to the destination information; Transmitting the extracted source data to the user terminal; And When the intro advertisement termination request is received from the user terminal or the execution of the integrated intro advertisement is completed, allowing access to the destination information is executed. The screen for an integrated intro advertisement displayed on the display unit of the user terminal by the source data includes an advertisement area and an additional function area including respective independent frames or respective function buttons for performing one or more additional functions. And each of the independent frame or the function button is set to be linked to a different source address to perform a designated additional function. A program of instructions that can be executed in a web server is tangibly implemented to perform a method of performing an integrated intro advertisement, and in a recording medium recording a program that can be read by the web server, Receiving a request for access to arbitrary destination information from a user terminal through a communication network; Querying, by the advertisement performing apparatus, whether there is an integrated intro advertisement set corresponding to the destination information; Transmitting source data to the user terminal when source data for performing the integrated intro advertisement is received from the advertisement performing apparatus; And When the unset response of the integrated intro advertisement is received from the advertisement performing device, an intro advertisement termination request is received from the user terminal, or when the integrated intro advertisement is completed, allowing access to the destination information. Run it, The screen for an integrated intro advertisement displayed on the display unit of the user terminal by the source data includes an advertisement area and an additional function area including respective independent frames or respective function buttons for performing one or more additional functions. And each of the independent frame or the function button is set to be linked to a different source address to perform a designated additional function.

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