KR20010091771A - Method to provide service of Electronic Commerce by moving image - Google Patents

Abstract

PURPOSE: An electronic commerce service method using moving picture is provided to improve quality of electronic commerce service by playing back moving picture information about electronic commerce goods according to a user's selection. CONSTITUTION: Advertising moving picture data for various service object commodities are recorded in a database(31) connected with an electronic commerce site(30)(S210). If a user accesses the electronic commerce site(S220), the site provides a generic electronic commerce service to the user's computer and checks whether he wants to see a moving picture advertisement for a specific commodity(S230). In case that it is judged that the user wants to see the moving picture advertisement, the electronic commerce site searches the database for the moving picture data associated with the specific commodity and transmits the data to the user computer(S240). The transmitted moving picture data are played back through the monitor screen(S250).

Description

Method for provide service of Electronic Commerce by moving image}

The present invention relates to an e-commerce service method through a video, and more particularly, to a method for providing a high-quality e-commerce service by playing a video advertisement about a product of an e-commerce according to a user's selection. will be.

At present, as the Internet becomes a part of daily life, various services that were previously performed off-line are being made to be performed on-line. Among these services, e-commerce services that buy and sell goods through the Internet are particularly active. As a result, most commodity suppliers such as companies and department stores establish their own e-commerce sites (e.g. shopping malls) and provide on-line e-commerce services in parallel with off-line commerce services.

In such an e-commerce site, each product is subdivided into categories, and the user of the e-commerce decides whether to purchase the product after sequentially searching for the desired product. In such an e-commerce service, users should be interested in each product. For this purpose, most e-commerce sites provide not only product introductions using text but also images showing the actual shape of the products. There is a problem that must be limited to induce interest.

However, if a product is introduced by using a video such as a commercial on TV, the product can be fully advertised through a lively video. In particular, as data transmission speeds, communication methods, and personal computer performances on the Internet are rapidly improving, the network burden problem caused by the transmission of moving images is rapidly being solved. Therefore, in order to provide a higher quality e-commerce service, it is necessary to combine the video with the product advertisement of the e-commerce.

Accordingly, the present invention has been made to meet the above necessity, a method for providing a high-quality e-commerce service by playing the video information about the product of the e-commerce according to the user's choice (Play) The purpose is to provide.

In order to achieve the above object, the electronic commerce service method through a video according to the present invention is characterized in that it comprises a procedure for playing a video for advertising on the product selected by the user.

The present invention, the first step of recording the advertising video data for each product in a database linked to the e-commerce site; A second step in which a user who wants to use the e-commerce accesses the e-commerce site through the Internet using his computer; A third step in which the e-commerce site provides an e-commerce service with the user through the user's computer, and examines whether the user wants to watch a video advertisement about a specific product; The electronic commerce site, when the user wants to watch a video advertisement about a specific product in the third step, searching for video data about the product in the database and transmitting the same to the user's computer; And a fifth step in which the moving picture data transmitted to the user's computer in the fourth step is reproduced on the user's computer.

At this time, the procedure of transmitting the video data from the e-commerce site to the user's computer in the fourth step of the process can be configured to be performed at once in the form of a file. However, the procedure of transmitting video data from the electronic commerce site to the user's computer in the fourth step may be implemented in real time.

On the other hand, it is preferable to configure the video to be played on the user's computer through the fifth step so that it can be stopped, repeated playback, and paused according to the user's selection.

1 is a service configuration diagram according to the present invention,

2 is a flowchart of an embodiment of the present invention;

3 shows a first embodiment of an e-commerce site screen;

4 shows a second embodiment of an e-commerce site screen;

5 illustrates an embodiment of a screen on which a video playback window is displayed.

* Explanation of symbols for main parts of the drawings

10-1,10-n: Your computer 20: Internet

30: E-Commerce Site 31: Database

Hereinafter, with reference to the accompanying drawings will be described in detail the present invention.

1 is a block diagram of a service according to the present invention, in which a service entity providing an e-commerce service according to the present invention is an e-commerce site 30, and is physically operated in a web server (e-commerce server). Therefore, data communication for the e-commerce service is made between the computer 10-1 to 10-n of each user and the e-commerce server via the Internet 20.

At this time, the service target products provided by the e-commerce site 30 is generally subdivided by the classification of the branch structure, the user starts from a large classification and finally finds the desired products sequentially. And, the product of interest can be purchased directly on-line.

On the other hand, the e-commerce site 30 will provide a video for advertising the product to the user in this process. The video described below will be used as a concept including audio information such as product introduction or background music by voice.

At this time, the means for playing the video may be made arbitrarily, so that the playback button is provided around each product item, so that when the user clicks the play button, the video related to the product may be played. In addition, when a user searches for a desired final product according to the branch structure and clicks the image of the final product, a video related to the corresponding product may be played.

Of course, for such a service, video data about each service target product should be recorded in a database 31 interworking with an e-commerce server. In the case of listing in the video data of the product is recorded in the database 31 is also performed.

2 is a flowchart illustrating an embodiment of the present invention, with reference to this will be described a specific example of implementing the present invention.

First, the advertisement video data for each service target product is recorded in the database 31 linked with the e-commerce site 30 (S210: first step). For convenience of description, step S210 is first shown in FIG. 2, but the database construction process in step S210 is a process that may occur from time to time.

Now, a user who wants to use e-commerce at any point in time accesses the e-commerce site 30 through the Internet 20 using his computer 10-1 (S220: second step). If the e-commerce site 30 is configured to provide commerce service only to subscribers, the authentication process or the subscription process will be performed with the user. In this case, the authentication procedure is generally a procedure of receiving a user ID (ID) and password (Password) from the user, the registration process is a procedure of receiving a user information, such as ID and password to be used from the user in the future.

When the user connects in step S220, the e-commerce site provides a general e-commerce service with the user through the user's computer 10-1, and investigates whether the user wants to watch a video advertisement about a specific product (S230). : Third step).

Referring to FIGS. 3 and 4, some of the general commerce processes will be described. As shown in FIG. 3, the monitor screen 11 of the user may include “adult goods”, “home appliances”, “leisure / sports”, and “food”. Large categories of commerce products such as "," household goods "and" goods "will appear. If the user clicks on the" home appliance "item, the middle category items for the" home appliance "item will appear on the right side of the screen 11. In FIG. 3, as these sub-categories, "iron", "air conditioner", "cassette", "coffee maker", "TV", "camera" and "water purifier" are shown.

Now, as shown in FIG. 4, when the user clicks on the “air conditioner” item among the mid-class categories, an image 11-3 of one of the actual air conditioner products is displayed on the right side of the screen 11. If the user likes the air conditioner of the present model, he / she may proceed directly to the purchase procedure. However, if the user wants to see another air conditioner model, he clicks the “previous button (11-4)” or “next button (11-5)”. Click to view the previous or next air conditioner image. However, if the user wants to see a more detailed introduction (advertisement) about the air conditioner on the current screen through the video, he clicks on this image 11-3.

When the user wants to watch a video advertisement about a specific product in the third step (S230), the e-commerce site 30 retrieves the video data about the product from the database 31 and transmits it to the user's computer (S240). 4th step).

In the above example, when the user clicks on the image 11-3 of the air conditioner currently displayed on the screen 11, the information indicating that the air conditioner is clicked is transmitted to the e-commerce site 30, and the e-commerce site 30 ) Instructs the database 31 to find the advertisement video data for the air conditioner. Then, the database 31 finds the advertising video data for the air conditioner and delivers it to the e-commerce site 30, and the e-commerce site 30 delivers the video data to the user's computer 10-1. .

On the other hand, there are a number of ways to transmit the video data from the e-commerce site 30 to the user's computer 10-1, one of which is to transmit the entire video data file at once. In this case, the user may be bored because of the time it takes to transfer the video data.

Another method is to transmit video data in real time, and a user can immediately view a video for advertisement of the product immediately after clicking the image. Here, a streaming technique may be used as a technique used for real-time transmission of image data, and since the streaming technique is generally used, a detailed description thereof will be omitted.

Meanwhile, the moving image data transmitted to the user's computer in the fourth step S240 is reproduced through the monitor screen 11 of the user (S250: fifth step). The playback of the video is more preferably configured to be played in a separate window.

Referring to FIG. 5, a video advertising an air conditioner selected by a user is played in a separate window 11-6. At this time, if it is configured to be able to stop playback, repeat playback, and pause according to the user's selection, the user can use the video playback service more conveniently.

That is, when the user clicks the pause / play button 11-7, the video ad that was played in the video play window 11-6 is paused or resumed. When the user clicks the repeat play button 11-8, the same The video advertisement is repeatedly played, and when the play end button 11-9 is clicked on, the playback process ends and the screen returns to the image screen as shown in FIG.

Each embodiment described above is not intended to limit the present invention thereto. That is, the present invention is directed to an e-commerce service method itself, which includes a procedure for playing an advertisement video about a product selected by a user.

By using the present invention, a product that is the subject of an e-commerce can be sufficiently introduced through a video. In addition, it is possible to advertise more lively than the advertisement by a fixed image.

Therefore, users can get more detailed information on the products they are interested in and can be provided with high-quality e-commerce services, and e-commerce operators can sell more products due to the increased user's purchase needs. It is effective to be.

Claims (5)

An electronic commerce service performed on the Internet, wherein the electronic commerce service comprises a procedure of playing a video for advertising on a product selected by a user. According to claim 1, The e-commerce service method through the video, A first step of recording advertisement video data about each product in a database linked with the e-commerce site; A second step in which a user who wants to use the e-commerce accesses the e-commerce site through the Internet using his computer; A third step in which the e-commerce site provides an e-commerce service with the user through the user's computer, and examines whether the user wants to watch a video advertisement about a specific product; The electronic commerce site, when the user wants to watch a video advertisement about a specific product in the third step, searching for video data about the product in the database and transmitting the same to the user's computer; And And a fifth step of reproducing the moving picture data transmitted to the user's computer in the fourth step, in the user's computer. The method of claim 2, wherein the transmitting of the video data from the e-commerce site to the user's computer is performed in the form of a file. . The method of claim 2, wherein the procedure of transmitting the video data from the e-commerce site to the user's computer is performed in real time. According to any one of claims 1 to 4, wherein the video played on the computer of the user through the fifth step is configured to be able to stop, repeat playback, and pause according to the user's selection E-commerce service method through a video, characterized in that.