KR101895001B1 - Full duplex live broadcast commerce service platform based on smart phone - Google Patents

Abstract

The present invention provides a smartphone-based interactive live commerce service platform comprising a broadcasting management unit which provides a broadcast, where a broadcaster visits stores and local sites to experience products on behalf of customers, through studio apps to promote purchases; a smartphone-based broadcasting unit; and an online commerce unit which allows real time shopping during broadcasting.

Description

[0001] The present invention relates to a smart phone-based interactive live commerce service platform,

The present invention relates to a smartphone-based live broadcast commerce service platform, and more particularly, to a real-time live broadcast production platform for anyone, anywhere, where people are gathered and reacted beyond the scope of a mall selling only goods, Platform, and interactive live-broadcast commerce environment that inquires to the broadcasters while taking and viewing easily, anytime, anywhere by utilizing mobile devices. Smartphone-based interactive live broadcasting commerce that enables purchase and easy settlement to maximize sales. Service platform.

As a general phenomenon, offline sales are gradually decreasing as the online market grows.

14% of the global distribution market is made up of online sales, and the annual growth rate is rapidly expanding to 16.7% in Korea and 67.7% in China.

In addition, due to the rapid development of network bandwidth, existing online mall contents focused on texts and images are being replaced by multimedia contents such as video and mobile commerce is also growing rapidly due to the rapid spread of smartphones.

For example, mobile is 40% global, 45% domestic, and 58% domestic top retailers.

Therefore, with the expansion of mobile commerce and the development of real-time live broadcast technology, smartphone sales have become an important factor in sales because of the emergence of Seleb and King Hong at the border between the public and entertainers.

However, existing home shopping is very unreasonable as broadcasting costs are very expensive and most of the revenue is from home shopping companies.

I tried to make a profitable distribution of the famous personal BJ by mobilizing it as a mobile, but individual sellers except for celebrities and small and medium sized companies were not as effective as TV home shopping broadcasting at low cost.

In the existing market, there is a way that a show host set up in a studio like a home shopping sells a specific product through a TV, but the cost of shopping broadcasting is very high due to studio, professional broadcasting equipment, professional broadcasting company, There was a problem that there was very little revenue and home shopping companies were monopolized.

Korean Patent Publication No. 2016-0093157 Korean Patent Publication No. 2017-0040116 Korean Patent Publication No. 2003-0012161 Korea Patent Publication No. 2015-0144422

SUMMARY OF THE INVENTION The present invention has been made in order to solve the above problems, and it is an object of the present invention to provide a new type of commerce service, which is completely different from the conventional E-commerce service, , A platform service method, and the like.

In addition, the present invention is a next-generation commerce platform capable of selling products through interactive communication such as broadcasting, chatting, real-time coupon payment, and event events on a smartphone anytime anywhere including a broadcasting company, a creator, Service based smartphone based live broadcasting commerce service platform.

In order to solve the above-described problems, the present invention provides a broadcast management system including a broadcast manager for directly visiting a store or a mountain and experiencing a product on behalf of a customer and broadcasting it through a studio app to facilitate purchase, a smartphone- The smartphone-based live broadcasting service includes: a smartphone-based live broadcast service system for providing a live broadcast service to a customer and a broadcast person through a SNS including a phone number, a karaoke band, a facebook, A broadcast sharing and inviting module for sharing and inviting a shopping broadcast; A broadcasting reservation function module for informing the subscriber of broadcasting contents to be broadcasted by the broadcasting person in advance; A subscription function module for informing the subscriber of reservation contents when the broadcasting reservation is made for the broadcasting company that the customer likes and providing a function of automatically playing live broadcasting at the start of broadcasting; A reduction icon function module for providing a function of moving the live shopping broadcast to a side of a screen in a reduced icon while using another application and returning to a broadcast screen when the side screen is clicked; A chat function module that provides a function of the broadcaster to perform a shopping broadcast while chatting with the customer in real time so that the customer can inquire of a real-time broadcaster about questions about the product and answer in real time; A likelihood dispatch function module for dispatching the customer to the customer with the customer terminal to encourage the sales of the dispatcher; And a gift module for providing a function of purchasing and sending a gift to the broadcasting party so that the customer can send the purchased purchase to the broadcasting party through the customer terminal.

A real-time purchase status / statistics notification module for displaying the current connection status, the number of sales by product, the sales amount, the number of gifts, and the like number in real time during the shooting of the live shopping broadcast; A background music function module for providing a function of selecting and repeatedly playing back a plurality of songs so that the background music can be switched on and off during the live shopping broadcast; A multi-broadcasting function module for generating and providing a live shopping broadcast while changing the way of supplying broadcasting such as a smartphone camera, an internet movie, and a YouTube among the live shopping broadcast programs; An editing function module for providing a function of exposing various items to the screen during the live shopping broadcast broadcasting; A commerce platform interworking function module for supporting a plurality of commodities among the live shopping broadcasts to match a home shopping broadcast to purchase commodities in real time during live broadcasting; A closed mall function module for providing a function of selling a differentiated product only to a customer authenticated in advance during the live shopping broadcast; A broadcast reservation and push function module for informing the subscriber in real time when a broadcast reservation or reservation reservation is started in the live shopping broadcast, and a bi-directional service through chatting with a viewer during the live shopping broadcast, sending a gift, A chat module with a viewer providing communication; A discount coupon / event event module that performs various events by linking the current broadcast product details, discount coupons, lottery events, and the like to sound waves in the non-audible area, A VOD storing and SNS broadcasting module for automatically providing VOD broadcasting to the external SNS when the live shopping broadcasting is terminated; A professional broadcasting equipment linking module in which a viewer can view a smartphone even if it is broadcasted in a studio using the professional broadcasting equipment among the live shopping programs; And a facial image detecting module for determining whether the facial image is allowed to enter into the closed shopping mall or analyzing individual facial features to determine the popularity according to the facial frequency of the facial product inquiry.

In addition, an online commerce platform unit that provides real-time shopping during broadcasting includes a product registration / inquiry module that provides a function of registering, inquiring, and purchasing a product; An order / payment / delivery management module for managing an order / payment / delivery service for a product in the live shopping broadcast; A BJ-specific shopping mall automatic implementation module that automatically creates a shopping mall app based on a product created and registered for each BJ among the live shopping malls; And a VOD service module for each BJ that automatically stores the VOD when the live shopping program is terminated, and provides a function of continuing the shopping while interlocking the product.

The likelihood dispatch function module calculates a favorite number sent to the individual BJ by the customer and determines the popular broadcast rank by calculating the gift purchase amount sent to the individual BJ through the gift module.

The commerce platform interlocking function module is connected to the sound squirrel function to transmit detailed information about a plurality of commodities currently being broadcasted, discount coupons, and event contents to sound waves in a non-audible area.

The closed mall function module includes an age determining unit for providing approximate age information of the user through the three-dimensional face image, and a youth detecting unit for providing information about the user's youth perception.

As described above, the present invention has the effect that general retailers or small and medium-sized businesses can effectively advertise and sell products as well as TV home shopping broadcasts at low cost.

Also, according to the present invention, a home shopping broadcast can be easily produced by anyone using a production tool for making a home shopping broadcast, and the home shopping broadcast thus produced can be efficiently provided to a customer terminal, thereby improving product sales.

In addition, according to the present invention, anyone can easily make a home shopping broadcast at any time and anywhere using a smart phone, and can perform broadcasting sales on a mobile-based live broadcasting, and customers can listen to broadcasts anytime and anywhere based on a mobile And thus it is possible to increase the sales of the products.

In addition, according to the present invention, since home shopping broadcast contents can be appropriately selected or changed according to the reaction of a customer or a product sales situation in a home shopping broadcast, it is possible to provide a home shopping broadcast which can communicate with a customer.

In addition, the present invention can provide a service system having a competitive system because it is possible to find and sell a product that is competitive even by a general person, and thereby it is possible to acquire an opportunity to become a famous celebrity when it becomes popular among the general public.

In addition, the present invention can provide a differentiated sales broadcast through the famous Creator and the general person BJ, and the famous creator can sell the differentiated planning product to the already secured fan, and the public can develop the famous creator It is possible to provide a system capable of providing equal opportunity for competition by providing opportunities and securing sales revenue based on capabilities.

 In addition, the present invention allows BJ to enlarge the product through the camera and communicate with the real-time customer through live broadcasting and chatting by communicating with the doctor through chatting so that a high-quality buyer with less refund or return rate can be secured Do.

In addition, the present invention can provide a competitive price by reducing the distribution cost through the direct sales by the manufacturer as BJ.

In addition, the present invention can improve purchasing power based on trust by a professional BJ, a famous creator, directly experiencing a product on behalf of a customer.

Also, in the case of a mountain where the customer can not directly visit, the present invention can visit the public BJ or a famous creator living in the area to visit the goods,

In addition, the present invention enables efficient shopping by listening to and purchasing the pros and cons of the product directly or through a general person BJ who is considered to have a wealth of knowledge about the product.

In addition, the present invention confirms actual sizes, shapes, and efficacies that can not be determined by detailed pages through video images, and inquires directly to shopping planners through real-time chatting, and then purchases them after confirming them easily.

In addition, the present invention can induce instant purchase by inquiring through BJ and two-way communication through real-time chatting and solving an issue through answering questions during live broadcasting.

In addition, the present invention can utilize the photographed contents including the sales broadcast recording real-time communication with the customer through the chatting during live broadcasting as VOD contents for interested merchandise target, even if it is not for the purpose of commerce.

FIG. 1 is a diagram showing the overall configuration of a smartphone-based live broadcast commerce service platform according to an embodiment of the present invention.
FIGS. 2A and 2B illustrate a smartphone-based live broadcasting commerce service platform according to an embodiment of the present invention.
FIG. 3 is a diagram illustrating a smartphone-based live broadcast commerce service platform according to an embodiment of the present invention.
4 is a diagram illustrating a broadcast management unit and a smartphone-based live broadcast unit according to an embodiment of the present invention.
5 is a diagram illustrating a sound QR function module according to an embodiment of the present invention.
FIG. 6 is a diagram illustrating a reduced icon function module according to an exemplary embodiment of the present invention. Referring to FIG.
7 is a diagram illustrating an SNS proxy module according to an embodiment of the present invention.
FIG. 8 is a diagram showing a real-time purchase status / statistics notification module according to an embodiment of the present invention.
9 is a block diagram illustrating a closed mall function module according to an embodiment of the present invention.

For a better understanding of the present invention, a preferred embodiment of the present invention will be described with reference to the accompanying drawings. The embodiments of the present invention may be modified into various forms, and the scope of the present invention should not be construed as being limited to the embodiments described in detail below. The present embodiments are provided to enable those skilled in the art to more fully understand the present invention. Therefore, the shapes and the like of the elements in the drawings can be exaggeratedly expressed to emphasize a clearer description. It should be noted that in the drawings, the same members are denoted by the same reference numerals. Further, detailed descriptions of well-known functions and configurations that may be unnecessarily obscured by the gist of the present invention are omitted.

1, the present invention includes a BJ terminal 1, an RTMP server 2 (Real Time Messaging Protocol), a VOD storage and an SNS proxy module 39- A chat server 6 for real-time chatting with a viewer with the customer terminal 5 and an e-commerce platform 7 capable of shopping during viewing, etc. .

The broadcast service unit 10 includes a goods information registration module 11, a show host registration module 12, a broadcast reservation setting module 13, and the like.

The product information registration module 11 is a module for registering product information, product price information, a banner image, a URL of a vendor, and a purchase URL.

The show host registration module 12 registers the BJ selected according to a predetermined criterion, which can perform real-time live broadcasting for each BJ, and after the broadcast is finished, can connect with the VOD broadcast list to provide post-service.

The broadcast reservation setting module 13 may provide a combination time setting and a broadcast server reservation preparation service.

The mobile studio app 20 according to the present invention includes an imaging module 21 and a rendering module 22.

The photographing module 21 can participate in the photographing mode after confirming the broadcast time, and one BJ functions as a broadcasting channel soon, and a new culture can be formed when the BJ fandom and the lightening phenomenon are formed later.

In other words, BJ can use BJ Fandom as a broadcasting channel to connect with sales.

The directing module 22 participates in the directing mode after confirming the broadcast time, and for example, one BJ may simultaneously perform shooting and directing.

As shown in FIGS. 2A and 2B, a screen is transmitted to the RTMP server 2 through a mobile studio application, and a user transmits the RTMP message in real time or VOD format via a SNS via a SNS including YouTube, Facebook, And connects to the server to watch the broadcast.

Or you can use studio apps like Open Broadcaster Software (OBS) and XSplit to overcome mobile studio limitations.

Therefore, the present invention can easily provide a live broadcasting service by moving the studio app on a smart phone.

We can also use a smartphone-based live broadcast commerce service platform to experience BJ's experience and share product content with customers on behalf of interested customers who lack the time to actually experience the product they need.

As shown in FIG. 3 and FIG. 4, the smartphone-based live broadcasting function is a service that enables a general public to sell goods directly to a customer through a smartphone-based live broadcast commerce service platform. A smartphone-based live broadcasting unit 40, an online commerce platform unit 5, and an on-line commerce platform unit 5 in order to directly visit a store or a mountain and experience a product instead of a customer, .

In the smartphone-based live broadcast unit 40, the broadcast sharing and inviting module 41 allows the customer and the broadcaster to share the live broadcast through the SNS, such as a telephone number, a cable, a band, and a facebook, Function.

The broadcast reservation function module 42 provides a function of notifying the subscriber of broadcast contents to be broadcasted by the broadcast subscriber in advance.

The subscription function module 43 notifies the subscriber of reservation contents when a broadcasting reservation is made for a customer who is a favorite of the customer, and provides a function of automatically playing live broadcasting at the start of broadcasting. Accordingly, the customer can subscribe to the subscription service through the customer terminal, inform the reservation broadcast through the subscription function, and participate in the shopping broadcast at any time.

The reduction icon function module 44 provides a function of moving a live broadcast to a side icon while reducing the number of live broadcasts while using another application, and returning to the broadcast screen upon clicking.

For example, the reduced icon function module 44 reduces the live broadcast screen so that even when moving to a web screen such as a product detail search when searching for a detailed product, the live broadcast screen is not lost, Function.

The viewer of the broadcast management unit 30 and the chat function module 45 of the smartphone-based live broadcasting unit 40 are provided with a module for providing a function of the shopper or the customer Through this, the customer can inquire the question about the product to the real-time broadcaster and respond in real time, so that the user can directly purchase through the two-way communication.

The likelihood dispatch function module 46 is a module that provides a function to send an "Like" to a broadcasting BJ. The customer may be encouraged to sell BJ by sending a good (free) to the customer's terminal.

The "likes" serves to determine the popularity broadcast rank, and it is preferable to calculate the number of the favorite broadcasts.

The presenting module 47 provides a function of purchasing and sending a gift to a broadcasting BJ. The customer can send the purchased gift to BJ to the customer terminal. The purchase amount of a gift can affect the popularity ranking of a broadcasting station.

The real-time purchase status / statistics notification module 31 of the broadcast management unit 30 according to the embodiment of the present invention displays the present connection status, the number of sales by product, the amount of sales, the number of gifts, It informs. Therefore, it is possible to induce sales through chat, purchase, gift, real-time purchase, subscription, and sharing.

The background music function module 32 is a module that provides a function of selecting and repeatedly playing back a plurality of songs so that the user can play background music while broadcasting.

The multi-broadcasting function module 33 is a module for creating and providing a live shopping program while changing the way of broadcasting such as a smartphone camera, an internet movie, and a YouTube.

The editing function module 34 is a module that provides a function of exposing various items to the screen during broadcasting.

The commerce platform interlocking function module 35 is a module that supports a plurality of commodities to match with a home shopping broadcast in association with the on-line commerce platform unit 50 so that commodities can be purchased in real time during live broadcasting.

The commerce platform interlocking function module 35 is connected to the sound QR function to transmit detailed information about a plurality of commodities currently broadcasted to the sound wave of the non-audible area or to transmit a discount coupon / event event module 39 It can be connected to various events during broadcasting.

As shown in FIG. 5, the sound quill function module 60 stores product information according to a live shopping broadcast, and when the predetermined state is reached, the sound quill function module 60 stores a waveform of a specific non- It can be diverted to the surroundings through the speaker of the terminal.

The closed mall function module 36 provides a function of selling a differentiated product only to a customer who has been previously authenticated.

The broadcast reservation and push module 37 is a function of notifying the subscriber of broadcast contents or a broadcast start notification through a push message.

The viewer and the chat module 38 encourage the purchaser through two-way communication by answering the questions through the chat about the content currently broadcast with the viewer together with the viewer or supporter. In addition, administrator privileges also provide the ability for rogue viewers to leave the chat room. The viewer and chat module 38 also provides scalability for web services that can be used in various services without being blocked by a firewall using a Websocket.

The discount coupon / event event module 39 can transmit event information such as a discount coupon issue or a lottery event to the sound waves of the non-audible area for the viewers currently watching using the sound quail function module 60, Function.

The VOD storage and SNS uploading module 39-1 of FIG. 7 allows the customer to confirm and share the live broadcast through the live broadcasting to the customer terminal. When the live shopping broadcast according to the present invention ends, the content is automatically transmitted to the VOD The broadcasting is provided to be stored and played on a smartphone-based live broadcasting commerce service platform, YOUTUBE, and Facebook, and content linked to a smartphone-based live broadcasting commerce service platform is continuously provided with a video commerce role in connection with a shopping mall. It is possible to post-purchase through BJ's VOD broadcasting list, and it is connected with online commerce mall.

The Professional Broadcast Equipment Link Module (39-2) is a linkage function that enables viewers to watch live video using a smartphone by streaming using professional broadcasting equipment and software in the studio, even if they do not use a smartphone.

The facial image detection module 39-3 may be used to analyze the popularity and interest of each product by analyzing the age and gender of the current viewer through the 3D face recognition method even if the non-logged-in non-member watches the broadcast, And analyzing the popularity according to the frequency of exposure of the face of the product inquiry and linking with the closed mall function module 36 to utilize it for controlling youth or controlling sex.

The online commerce platform unit 50 can create an online shopping app by only registering a commodity, and provides commerce functions such as customer management, product registration and inquiry, order, payment, and delivery for various shopping commodities during broadcasting. In addition, it provides additional sales promotion functions such as discount coupon dispatch, point accumulation, and stamp management for viewers.

The commodity registration and inquiry module 51 registers commodities to be sold on the commerce platform or provides detailed contents of the commodities, statistically counts the inquiry records of the users, and provides various sales statistics.

The order / approval / delivery management module 52 is a module for a customer to order goods at a shopping mall, manage online payment, cancellation, and delivery of goods.

The BJ-specific shopping mall automatic implementation function module 53 automatically registers the goods to be sold by the broadcasters, automatically creates a unique shopping mall app for the broadcaster, and the smartphone-based live broadcasting commerce service platform according to the present invention automatically generates discount coupons, Provide point accumulation, stamping, push notification, member management, order payment, shipping management, real-time sales status, membership statistics function, and so on.

For example, it is possible to provide a shopping application which is uploaded to a shopping list only by registering a product on a smartphone-based live broadcasting commerce service platform and designed to sell the product through the Internet.

In addition, according to another embodiment of the present invention, the present invention creates an online commerce mall on a smartphone-based live broadcasting commerce service platform by simply registering goods, and BJ provides discount coupons, points management, stamp management, / Payment / sales, etc., to maximize sales.

For example, in the case of a garment shopping mall, not only single items but also set items can be visually checked through coordination as if they were visited in stores.

Therefore, it is possible to purchase more sophisticated products as a set from the customer's point of view by coordinating various products for fashion through experts who appear on the smartphone-based live broadcasting commerce service platform.

The BJ-specific VOD service module 54 automatically saves the live broadcast video as a VOD and provides a VOD linked with the product so that the viewer can order at any time after the broadcast ends.

BJ can experience products on behalf of customers and broadcast them through studio apps, enabling customers to view real-time products and share mobile shopping product information through live broadcasts to customer terminals. A customer can purchase a product at a real time by pressing a purchase button while watching a broadcast with a customer terminal.

The customer can also view more detailed product information through the detailed view under the product purchase button on the customer terminal. In this case, the image is reduced to support continuous viewing of the product along with the product details.

For example, as shown in FIG. 6, the reduction icon function module 44 can continuously view a broadcast even if it is reduced to an image having a predetermined size and the product information is viewed.

In addition, in the case of products that require customers' selection, or products that can not be sold by youths or adult products, it is possible to sell closed malls only for specific customers.

Therefore, after inputting personal information, customers can view the live broadcast commerce after receiving approval in advance, and thus, it is possible to prevent watching harmful information of the youth in advance.

However, in recent years, there has been no proper way to block or filter out personal information leaks and juvenile delinquency.

To this end, the present invention can transmit a live broadcast only to a customer authenticated by the closed mall function module 36. The closed mall function module 36 can automatically provide a three-dimensional face recognition method and a face recognition method thereof via the face image detection module 39-3.

Referring to FIG. 9, it can be constituted of an age determining unit for providing rough age information of a user through the 3D face image according to an embodiment of the present invention, and a youth detecting unit for providing information about a user's youth have.

Based on the three-dimensional face image, the similarity between the input face region and each model can be calculated based on a model for an adult of various ages and a model for a minor.

In this case, the 3D face recognition method can obtain the 3D face image required by the present invention by simultaneously obtaining the color image and the depth information by superimposing the first camera that captures the visible light image and the second camera that captures the infrared image have.

The age estimating unit may calculate the approximate age of the video device user and provide it to the closure determination unit. Using this, it is possible to block the adult shopping mall when the estimated age does not correspond to the adult, and it can be used to increase the accuracy of the adult shopping mall judgment viewable by the age.

The Youth Detection Department generates two classification models for adolescents and non-adolescents, and determines whether the input face region is the closest of the two classification models or creates a model for the adolescent, and if the similarity is within a predetermined value It can be judged to be only youth. Although age can be used to identify adolescents, using adolescent-specific models can increase the accuracy of judgment.

The closed mall function module according to an embodiment of the present invention shown in Fig. 9 includes an adult shopping mall analyzing unit for determining whether the image reproduced in the video apparatus is an adult shopping mall using information provided from the age estimating unit and the youth detecting unit, The adult shopping mall blocking unit may be configured to request the adult shopping mall customer verification unit to verify the user's adult status and to block the reproduction of the image when the adult is not an adult.

According to the present invention, it is possible to provide a T-commerce service channel processor that provides commerce service data output through a smart phone through a remote browser, and controls and processes the commerce service data through a remote browser, A payment method, a payment method, and the like according to the present invention.

Meanwhile, according to the present invention, a user can be identified among a plurality of users using a commerce service, a continuous commerce service can be provided to an identified user, and settlement convenience can be provided.

The methods and systems described herein may be deployed in whole or in part through computer software, program code, and / or an apparatus that executes the instructions in a processor.

The mobile device may be configured to execute instructions with other devices. The mobile device communicates with a base station that interfaces with the server and is configured to execute the program code.

The mobile device communicates in a peer-to-peer network, a mesh network, or other communications network. The program code may be stored on a storage medium associated with the server and executed by a computing device embedded in the server. The base station may include a computing device and a storage medium. The storage device may store program code and instructions that are executed by a computing device associated with the base station.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments.

1: BJ terminal
2: RTMP Server
4: CDN
5: Customer terminal
6: Chat Server
7: e-commerce platform
10: Broadcasting Service Department
11: Product information registration module
12: show host registration module
13: Broadcast reservation setting module
15: Message Service
16: e-commerce service
20: Mobile Studio Apps
21: Shooting module
22: Directing module
30:
31: Real-time Purchase Status / Statistics Notification Module
32: Background music function module
33: Multi broadcasting function module
34: Edit function module
35: Commerce platform interworking module
36: Closed Mall Function Module
37: Broadcast reservation and push module
38: Chat module
39: Discount Coupon / Event Event Module
39-1: VOD storage and SNS distribution module
39-2: Professional broadcasting equipment link module
39-3: Facial image detection module
40: Smartphone based live broadcasting
41: Broadcast sharing and invitation module
42: Broadcast reservation function module
43: Subscription Function Module
44: Reduction icon function module
45: Chat function module
46: Good shipping module
47: Presenting module
50: Online Commerce Platform Division
51: Commodity registration / inquiry module
52: Order / Payment / Delivery Management Module
53: BJ Star shopping mall automatic implementation module
54: BJ-specific VOD service module
60: SOUND QR function module

Claims (6)

It is a smart phone based interactive broadcasting commerce service platform composed of a broadcasting management part for broadcasting through a studio application, a smart phone based live broadcasting part and an online commerce platform part, As a result,
The smartphone-based live broadcast unit includes:
A broadcast sharing and inviting module that provides the customer and the broadcaster with a function of sharing and inviting the live shopping broadcast through the SNS including the telephone number, the karaoke, the band, and the facebook;
A broadcasting reservation function module for informing the subscriber of broadcasting contents to be broadcasted by the broadcasting person in advance;
A subscription function module for informing the subscriber of reservation contents when the broadcasting reservation is made for the broadcasting company that the customer likes and providing a function of automatically playing live broadcasting at the start of broadcasting;
A reduction icon function module for providing a function of moving the live shopping broadcast to a side of a screen in a reduced icon while using another application and returning to a broadcasting screen when the screen is moved to the side;
A chat function module that provides a function of the broadcaster to perform a shopping broadcast while chatting with the customer in real time so that the customer can inquire of a real-time broadcaster about questions about the product and answer in real time;
A likelihood dispatch function module that allows the customer to send a likeness to the customer terminal to encourage the sales of the broadcaster;
And a gift module for providing a function of sending a gift to the broadcaster so that the customer can send the purchased gift to the broadcast receiver by the customer terminal,
A real-time purchase status / statistics notification module for displaying the current connection status, the number of sales by product, the sales amount, the gift amount, and the number of likes in real time during the shooting of the live shopping broadcast;
A background music function module for providing a function of selecting and repeatedly playing back a plurality of songs so that the background music can be switched on and off during the live shopping broadcast;
A multi-broadcasting function module for generating and providing a live shopping program while changing a broadcasting mode of a smartphone camera, an internet movie, and an external SNS among the live shopping programs;
An editing function module for providing a function of exposing a plurality of messages on the screen during the live shopping broadcast;
A commerce platform interworking function module for supporting a plurality of commodities among the live shopping broadcasts to match a home shopping broadcast to purchase commodities in real time during live broadcasting;
A closed mall function module for providing a function of selling a differentiated product only to a customer authenticated in advance during the live shopping broadcast;
A broadcast reservation and push function module for notifying a subscriber of a live broadcast in the real time when reserving or starting broadcasting;
A chat module for a viewer and a viewer who provide interactive communication through a chat, a favorite, a gift, a discount coupon transmission and an event event to the viewer during the live shopping broadcast;
A discount coupon / event event module that performs various events by linking the current broadcast product details, discount coupons, lottery events, and the like to sound waves in the non-audible area,
A VOD storing and SNS receiving module for automatically providing VOD broadcasts to the external SNS when the live shopping broadcast is terminated;
A professional broadcasting equipment linking module for allowing a viewer to view a smartphone even if general broadcasting is transmitted in a studio using the professional broadcasting equipment in the live shopping broadcast;
And a facial image detecting module for determining whether the facial image is allowed to enter into the closed shopping mall or analyzing individual facial features to determine the popularity of the facial image of the facial image to be inspected, Broadcast commerce service platform. delete The method according to claim 1,
A commodity registration / inquiry module that provides a function to configure an online commerce platform, register a commodity, and inquire and purchase the commodity;
An order / payment / delivery management module for managing an order / payment / delivery service for a product in the live shopping broadcast;
A BJ-specific shopping mall automatic implementation module that automatically creates a shopping mall app based on a product created and registered for each BJ among the live shopping malls;
And a BOD-specific VOD service module for automatically storing the VOD when the live shopping program is terminated and providing a function for continuously purchasing the goods while interlocking with the product. The method according to claim 1,
Wherein the favorite dispatch function module calculates a favorite number sent to the individual BJ by the customer and determines a popularity broadcast ranking by calculating a gift purchase amount sent to the individual BJ through the gift module, Live broadcast commerce service platform. The method according to claim 1,
Wherein the commerce platform interlocking function module is connected to a sound quill function to transmit detailed information about a plurality of commodities currently being broadcasted, discount coupons, and event contents to a customer terminal in a sound wave of a non-audible area, Interactive live broadcast commerce service platform. The method according to claim 1,
Wherein the closed mall function module comprises an age determining unit for providing approximate age information of the user through the three-dimensional face image, and a youth detecting unit for providing information on the user's perception of the youth, Commerce Service Platform.

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