KR101664248B1 - System for electronic commerce based on smart terminal and method thereof - Google Patents

System for electronic commerce based on smart terminal and method thereof Download PDF

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Publication number
KR101664248B1
KR101664248B1 KR1020150186228A KR20150186228A KR101664248B1 KR 101664248 B1 KR101664248 B1 KR 101664248B1 KR 1020150186228 A KR1020150186228 A KR 1020150186228A KR 20150186228 A KR20150186228 A KR 20150186228A KR 101664248 B1 KR101664248 B1 KR 101664248B1
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South Korea
Prior art keywords
information
moving picture
layout
seller
smart terminal
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KR1020150186228A
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Korean (ko)
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홍명선
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(주)엠앤스마트
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention discloses a moving image electronic commerce system and a moving image electronic commerce method in which a moving image of a commodity sale is produced using a smart terminal and a commodity selling service is provided through a moving image. A moving picture electronic commerce system according to the present invention includes: a screen layout setting unit configured to set a layout including at least one display area and attribute information for each area of a screen; A moving picture registration unit for registering a moving picture of a sale of goods output from the moving picture display area of the layout; A control information setting unit configured to set control information whose output is controlled by attribute information for each display area of the layout; And a video information server for transmitting the registered video and the set control information at the request of the smart terminal of the buyer, respectively. According to the present invention, a general public can produce a moving picture of a commodity sale and provide a broadcasting service of a commodity sale to a purchaser at low cost.

Description

Technical Field [0001] The present invention relates to a smart e-commerce based video e-commerce system and a video e-commerce method,

The present invention relates to an electronic commerce technology, and more particularly, to an electronic commerce technology in which a video of a commodity sale produced in real time using a smart terminal and control information of the broadcast are provided to a smart terminal of a user, System and video electronic commerce method.

The e-commerce market is increasing day by day. As the market grows, services such as e-commerce media and delivery methods are evolving.

One form of e-commerce is the sales effect of TV home shopping because it advertises merchandise sales to viewers through broadcasting. Home shopping broadcasts show the details of the product's features during the broadcast time, so viewers feel as if they are offline to check and buy the product. TV home shopping is an online shopping, but it delivers the product effect directly to the viewers through broadcasting, so it is as if it is offline shopping. It is a form of e-commerce that sellers like because they can make huge sales volume compared with short-time broadcasting.

However, home shopping broadcasting has many problems in cost and business structure. The problem of home shopping sales fee structure, which accounts for more than 20% of the maximum cost structure of broadcasting commissions paid to local broadcasters by home shopping companies, excludes the combination of home shopping channels of local broadcasters due to the difficulties of negotiating transmission fees between home shopping companies and local broadcasters every year The frequent occurrence of the excluded cases of home shopping in the area, the cost of broadcasting production, the cost of show host, and the additional generation fee due to the production of sales broadcasting, etc. are a great burden to sellers. As a result, small and medium sellers are not able to sell products through home shopping channels. In addition, many home buyers are demanding price cuts from the home shopping channel.

Merchandise sales through broadcasting are advantageous in that the seller can fully explain the product during the broadcast time and demonstrate the product. However, these high costs make it difficult to sell a wide variety of product types, and small and medium-sized sellers are not offered the opportunity. Therefore, it is necessary to be able to sell various products, and it is required to improve not only the small and medium sellers but also the general people to sell the goods through the broadcasting at an economical cost.

Korean Patent Laid-Open No. 10-2013-114475 (Oct.

The present invention has been made in view of the above-described prior art, and it is an object of the present invention to provide a method and apparatus for generating a video broadcast of a product sale in real time using a low cost internet and a smart terminal, A moving image electronic commerce system and a moving image electronic commerce method in which an output effect is edited as control information and the produced broadcast and control information is transmitted to a smart terminal of a user to provide an open electronic commerce service in which anyone can participate, .

Another object of the present invention is to transmit additional information such as images, texts, and sounds accompanied with a broadcast output effect to a user's smart terminal in advance when reproducing a moving picture broadcast.

According to an aspect of the present invention, there is provided a video e-commerce system based on a smart terminal, comprising: a screen layout setting unit configured to set a layout including at least one display area of the screen, part; A moving picture registration unit for registering a moving picture of a commodity sales outputted from a moving picture display area of the layout from at least one smartphone for photographing of a seller; A control information setting unit for providing a moving picture registered with the seller's control smart terminal and setting control information whose output is controlled by the property information for each display region from the smart terminal for control of the seller; And a video information server for transmitting the registered video and the set control information at the request of the smart terminal of the buyer, respectively.

In the present invention, the screen layout setting unit may provide a selection of a plurality of layouts to the seller's smart terminal, receive edited information of the display area and the attribute information for the selected layout, Lt; / RTI >

The moving picture shopping server may further include a supplementary information management unit for adding moving picture information, image information, and sound effect information to be output to the moving picture information of the layout and controlled to be output by the control information, as additional information do.

According to an aspect of the present invention, the sub information manager transmits the sub information in advance to the smart terminal of the purchaser requesting the broadcasting.

Preferably, the smart terminal for photographing of the seller and the smart terminal for controlling the seller are the same terminal or a separate terminal.

According to another aspect of the present invention, the control information setting unit sets, for the layout information, broadcast start and end information, selection information of a smart terminal for photographing by a seller, selection information of an image of each area, And text selection information as the control information.

Here, the control information is information for controlling that the set information is output by the attribute information in the display area of the layout.

Preferably, the purchaser smart terminal executes an application, inquires a broadcasting schedule table from a moving picture shopping server, requests moving picture shopping information containing moving picture and control information on the displayed timetable to a moving picture shopping server, And plays the received moving picture on the basis of the layout and outputs the layering output and the speaker output of the screen synchronized with the reproduced moving picture according to the received control information.

According to another aspect of the present invention, there is provided a method of moving image electronic commerce according to the present invention, wherein a moving image shopping server provides moving image information and playback information, A layout setting step of setting a layout including at least one or more display areas and attribute information for each area; (b) a moving picture registration step of registering a moving picture of a commodity sale outputted from a moving picture display area of the layout from a smart terminal for photographing of at least one seller; (c) a control information setting step of providing a moving picture registered with the seller's control smart terminal and setting control information whose output is controlled by the property information, for each of the display areas, from the controlling smart terminal of the seller; And (d) a moving picture information providing step of transmitting the registered moving picture and the set control information at the request of the purchaser's smart terminal, respectively.

According to an aspect of the present invention, there is provided an electronic commerce service for providing a production service of a moving picture broadcast of a commodity sale, producing a broadcast of a commodity sale at a low cost by anyone, and broadcasting the commodity to the users.

According to another aspect of the present invention, the control information for controlling the output of the moving image and the moving image is separated and provided to the buyers so that the seller can control the shooting and output of the moving image in real time.

According to another aspect of the present invention, various multimedia data is output as additional information when reproducing a moving image, and the additional information is provided in advance to the smart terminal of the buyer requesting the broadcasting of the moving image, thereby eliminating buffering load and processing delay .

BRIEF DESCRIPTION OF THE DRAWINGS The accompanying drawings, which are incorporated in and constitute a part of the specification, illustrate preferred embodiments of the invention and, together with the description of the invention below, And should not be construed as interpretation.
1 is a schematic block diagram of a moving picture electronic commerce system according to an embodiment of the present invention.
2 is a schematic internal structure diagram of the moving picture shopping server of FIG.
FIG. 3 is an exemplary diagram illustrating a moving picture shopping server of FIG. 1 providing an electronic commerce service.
4 is an exemplary diagram illustrating a layout of a screen of the merchant smart terminal of FIG.
FIG. 5 is an exemplary diagram of the merchant smart terminal of FIG. 1 setting control information through screen editing.
6 is a schematic flowchart of a moving image electronic commerce method according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. Prior to this, terms and words used in the present specification and claims should not be construed as limited to ordinary or dictionary terms, and the inventor should appropriately interpret the concepts of the terms appropriately It should be interpreted in accordance with the meaning and concept consistent with the technical idea of the present invention based on the principle that it can be defined.

Therefore, the embodiments described in the present specification and the configurations shown in the drawings are only the most preferred embodiments of the present invention and do not represent all the technical ideas of the present invention. Therefore, It is to be understood that equivalents and modifications are possible.

1 is a schematic block diagram of a moving picture electronic commerce system 1 according to an embodiment of the present invention.

The moving picture electronic commerce system 1 according to the embodiment of the present invention is constructed based on a wired and wireless network and includes a seller smart terminal 2 for photographing a moving picture and editing control information, And a buyer smart terminal 4 for receiving and requesting the provision of a moving image broadcasting service.

The wired and wireless networks in the present invention typically include all communication networks capable of data communication using various protocols such as a mobile communication network, a wired and wireless public network such as the Internet, and a private network.

The seller smart terminal 2 has a camera shooting function, a data communication function, and an execution function of an application. The seller's smartphone, smart pad or the like corresponds to the seller smart terminal 200.

The seller smart terminal 2 generates and edits a commodity sales broadcast of the moving picture by executing the application 200. [ The production of the moving picture is performed by shooting the application 200. The editing of the moving image is performed through the control of the reproducing process in which the application 200 adds various output effects to the photographed moving image. The seller smart terminal 2 can be classified into a photographing use and a control use. The photographing application 200 of the seller photographs the moving picture and registers it in the moving picture shopping server 3. The seller's control application 200 sets various output controls while reproducing moving pictures provided from the moving picture shopping server 3 to generate control information. The seller smart terminal 2 for photography and control may be the same terminal or a separate terminal.

Here, the video broadcasting is multimedia data taken by the seller for the promotion of the product, and there is no particular restriction on the contents and format thereof. For example, a video can include a show host, a process of describing and demonstrating a product. Of course, the ordering and payment method of the goods may be explained.

In addition, the output effect added in the process of generating the control information includes the video output and the audio output accompanying the reproduction of the moving picture. For example, the seller's control application 200 inserts a moving image, an image, text, and the like that are layered or region-divided and output during playback of the moving image by the setting of the seller, and inserts background music, The control application 200 of the seller generates control information to control the photographed moving picture, the screen of the moving picture and the output of the speaker, and uploads the moving picture information including the generated moving picture and control information to the moving picture shopping server 3 .

The moving picture shopping server 3 receives the moving picture from the smart terminal 2 for photographing of the seller. The video shopping server 3 receives a request from the seller's control smart terminal 2, provides the registered moving image, and registers the control information of the provided moving image. The video shopping server 3 receives a request for providing a moving image broadcast from the purchaser smart terminal 4 and transmits the registered moving image and control information to each buyer smart terminal 4 as broadcasting information.

Here, the video shopping server 3 may provide a real-time broadcasting service, a broadcasting viewing service, and a VOD service corresponding to a service for providing a moving picture of merchandise sales. The real-time broadcasting service provides the at least one moving picture information corresponding to the present time to the purchaser's smart terminal 4 according to the scheduled broadcasting schedule by the moving picture shopping server 3. The moving picture information may be a moving picture that the seller has photographed and edited in real time, or a pre-produced moving picture. The broadcast replay service provides the replay service to the purchaser smart terminal 4 with respect to the moving picture of the last broadcasted by the moving picture shopping server 3. In the VOD service, the moving picture shopping server 3 receives the moving picture contents from the seller and provides the registered moving picture contents to the purchaser's smart terminal 4.

The purchaser smart terminal 4 executes the application 400. [ By the execution of the application 400, the purchaser accesses the moving picture shopping server 3 and requests to provide the moving picture sales broadcasting. The application 400 receives and reproduces a moving picture, and the received control information is synchronized with reproduction of a moving picture to control screen output and speaker output. The purchaser can order and settle the goods through the purchase channel (for example, telephone number, link address) displayed on the screen through the telephone connection and the Internet connection. Further, the purchaser can select and confirm the detailed guide information of the sales product registered in advance by the seller during the reception of the moving image.

In the present invention, the applications executed in the smart terminals 2 and 4 of the user can be divided into the seller application 200 and the buyer application 400, and the seller application 200 can be classified into photographing and control. It goes without saying that each of these applications can be produced as a separate application or as an integrated application.

Hereinafter, it is assumed that a seller edits a video shot in real time and produces real-time broadcasting information and broadcasts it to buyers for convenience of explanation.

2 is a schematic internal structure diagram of the moving picture shopping server 3 of FIG.

The moving picture shopping server 3 according to an embodiment of the present invention includes a screen layout setting unit 31 for setting a layout of a moving picture output screen, a moving picture registration unit 33 for registering the photographed moving picture, And a moving picture information providing unit 35 for providing moving picture information of moving picture and control information according to a request of the purchaser.

The screen layout setting unit 31 sets layout information of a screen on which moving images are output, and stores the layout information in a DB. The layout of the screen includes at least one or more display area and attribute information for each area. The display area includes a screen division area, a layering area, and the like. Attribute information corresponds to format (e.g., video, image, text, etc.), display effects (e.g., play, scroll, transparency, opacity, etc.). That is, in the display area of the layout, video objects of moving images, images, and text are displayed with restriction of attribution information.

Here, the screen layout setting unit 31 may provide a plurality of layout selection options to the merchant application 200. [ The screen layout setting unit 31 can select a layout of a desired layout among a plurality of layouts and set the layout of the moving picture. Of course, the screen layout setting unit 31 provides an editing service to the selected layout of the seller to permit addition, deletion and change of the display area and the display attribute. That is, the seller is provided with a layout selection option using the application 200, selects a specific layout, and applies various edits to the selected layout to design a screen with a desired layout.

Preferably, the moving picture shopping server 3 may further include an additional information management unit 32. The additional information management unit 32 receives the moving picture information, the image information, and the sound effect information, which are output by being added to the moving picture information of the layout and controlled by the control information, as additional information. For example, price information, shopping mall link information, discount information, and the like displayed on the screen of the layout can be displayed on the screen as additional information in a neighboring area or a superimposed area of the moving image. Also, background music, sound effects, and the like can be outputted as a speaker in synchronization with moving picture playback as additional information.

Here, the additional information management unit 32 stores screen output information (e.g., moving picture, image, text, etc.) and speaker output information (e.g., background music, sound effect sound) ). When the additional information is provided to the application 400 as information separate from the moving image, the processing load of the moving image and the communication load are reduced. When the additional information is provided to the application 400 as one combined information with the moving image, the processing load is increased due to the information combining process, and each time the additional information is outputted together with the moving image according to the control signal of the seller The communication load is increased because the additional information is transmitted each time. Of course, the application 400 may also receive supplementary information in advance and then retrieve and output additional information synchronized in the process of receiving and playing back the moving image, thereby reducing the buffering load. If video and additional information are provided at the same time, when the additional information is output at a later time due to the buffering delay at the time of video reproduction, the video transmission power is lowered. When the buyer requests the broadcasting reservation or requests the download of the moving picture, it is effective to transmit the additional information to the application 400 in advance and then provide the moving picture information.

The moving image registering unit 33 registers the moving image of the goods sales outputted from the moving image display area of the layout from at least one or more seller's photographing smart terminals 2 and stores them in the DB.

Here, the seller executes each of the applications 200 using the plurality of smart terminals 2, selects a photographing function, and photographs a moving picture of the goods. The moving image to be photographed is uploaded in real time, and the moving image registration unit 33 receives it.

The control information setting unit 34 provides the registered moving image at the request of the seller's control smart terminal 2. The application 200 outputs the provided moving picture to the screen, receives control of the corresponding output based on the layout information from the seller, and generates the corresponding control information.

Here, the control information includes start and end information of a broadcast. The control information includes selection information of the seller smart terminal 2 of the moving picture outputted to the moving picture area of the layout when a plurality of seller smart terminals 2 are shooting moving pictures. In addition, the control information includes an image displayed in the entire area of the layout and selection information of the image displayed in the area-specific image. The control information includes selection information of the text displayed in the area of the layout. In addition, the control information includes selection information of the sound including the background music and the effect sound to be output at the time of moving picture reproduction.

Of course, according to the control of the control information, the output object of the selection information is outputted through the screen or the speaker in synchronization with the reproduction of the moving picture. The output object corresponds to additional information. That is, the control information corresponds to information for controlling that the output object is output by the attribute information in the display area of the layout.

The moving picture information providing unit 35 is requested to provide moving pictures from the purchaser's application 400 and provides corresponding moving pictures and control information, respectively.

Here, the purchaser application 400 inquires of the moving picture shopping server, and requests the moving picture shopping server for the moving picture information including the moving picture on the timetable and the control information. The buyer application 400 receives the output-controlled additional information and moving image information. It has been described that the additional information can be received in advance of the moving picture information. The buyer application 400 reproduces the received moving image on the basis of the layout and outputs the additional information synchronized with the reproduced moving image according to the attribute information on the screen according to the received control information.

FIG. 3 is an exemplary diagram illustrating a moving picture shopping server of FIG. 1 providing an electronic commerce service.

A plurality of smartphone terminals 21 and 22 for photographing a seller shoots a camera product. The video / audio signal of the photographed moving picture is registered in the moving picture shopping server 3 (1).

The smart terminal for seller control 23 receives the registered moving image from the moving image shopping server 3 and displays it on the screen. The seller selects the additional information to be outputted to the area of the layout on the screen and performs editing to command the output. The control information for controlling the output of the additional information is transmitted to the moving picture shopping server 3 (step (2)).

A process of controlling the output of moving pictures by the seller on the control screen will be described as follows. The seller selects start and end of broadcasting. The seller selects the photographing smart terminals 21 and 22 to be outputted to the moving image area. The seller selects an image to be outputted from the entire layout area and a partial area. The seller selects the sound information to be outputted as a speaker. The seller selects the text to be output in the area of the layout. A control signal is transmitted to the video shopping server 2 by the seller's selection. Of course, in the case of real-time live broadcast, the video shooting of the seller, control editing, and viewing of the buyer are generated in real time.

The purchaser smart terminal 4 requests a moving picture to be broadcast in real time to the moving picture shopping server 3. At the request of the buyer, the video shopping server 3 can be provided with the registered additional information. The video shopping server 3 provides the control information and the moving picture corresponding to the video requested by the buyer ((3) 4). The purchaser's application 400 plays back the received moving picture in the moving picture area of the layout and refers to the received control information to call up additional information to control the screen and the speaker output.

Here, the merchandise control smart terminal 23 can perform the photographing function in parallel. That is, the present invention enables one seller smart terminal 23 to control the output of moving images photographed at the time of photographing. If the seller smart terminal 2 is assumed to be two, one may be the smart terminal 21 for the seller photographing, and the other may be the smart terminal 23 for control or shooting and control.

4 is an exemplary diagram illustrating a layout of a screen of the merchant smart terminal 2 shown in FIG.

The screen layout setting unit 31 provides the seller smart terminal 2 with a selection of a plurality of layouts, and the seller selects an appropriate layout. A screen area through a screen layout, a floating area that is transparent or opaque, and the like can be defined.

For the sake of explanation, it is assumed that the full screen area 201 has four (1) through (4) areas. The screen layout with the areas of ① ~ ④ is selected by the seller. The seller specifies the format and display attribute of the object output in the area of ① ~ ④. Of course, the area of (1) to (4) may be a multimedia format in which a moving picture is reproduced when a moving object is selected, an image is output when an image object is selected, and a text is output when a text object is selected.

For example, in area (1), a product related phrase is rolled as a text attribute. In the area ②, price information and link address / phone number are displayed. If the object of the link address is selected by the buyer, the buyer is connected to the payment page. Area ③ is the area where movie is output. The seller can designate the moving image by selecting the smart terminal 2 for photographing and control the moving image photographed during live broadcasting to be displayed. Area ④ corresponds to advertising and other areas where chat is displayed. When the object of the advertisement link is selected by the buyer, the buyer is connected to the advertisement page. When the chat window is displayed on the screen, the seller and the buyer exchange opinions. When a buyer asks a question related to a product, the seller can immediately answer the question in the chat window by shooting the product and demonstrating usage. For example, the seller replaces the smart terminal 2 for photographing with another smart terminal 2 for photographing, and picks up a moving picture to answer the question directly and responds. Needless to say, various layouts and functions can be exemplified.

FIG. 5 is an exemplary diagram illustrating a configuration in which the seller smart terminal 2 of FIG. 1 sets control information through screen editing.

The seller's control smart terminal 2 receives the moving image being shot in real time using the application 200 and displays the received moving image in the moving image area of the layout. Here, area information of the layout previously defined by the user (dotted line display) is displayed in a superimposed manner. When the user selects a suitable terminal among a plurality of photographing smart terminals 2, the moving image of the selected photographing smart terminal 2 is displayed. When the user selects an image object in a specific area by dragging or touching, the application 200 generates control information in which the selected image object in the corresponding area is output according to the attribute, and transmits the generated control information to the video shopping server 3). The application 400 of the purchaser smart terminal 4 receives broadcasting information of moving picture and control information and controls reproduction of the moving picture according to the control information of the received broadcasting information. In response to the seller's screen editing, the application 400 displays the image object in the corresponding area. Of course, since the sound information is not related to the screen area, when the seller selects the sound object and performs editing to move to the screen area, a sound effect is generated in the buyer's smart terminal 4 by the corresponding control information.

6 is a schematic flowchart of a moving image electronic commerce method according to an embodiment of the present invention.

The seller executes the application 200 on the smart terminal 2 and accesses the video shopping server 3. [ The video shopping server 3 receives a request for reservation of a real-time broadcasting service from the seller's application 200 (S301). The broadcast schedule time is determined by the reservation application of the seller. Of course, the moving picture shopping server 3 can provide a broadcasting review service and a VOD service on the moving picture of the seller.

In order to produce a commodity sales broadcast of a moving picture, the moving picture shopping server 3 receives a screen layout from the seller application 200 (S302). The video shopping server 3 can provide the seller with a selection of a plurality of layouts and can select a specific layout from the seller. The seller edits the area settings and attribute settings for the selected layout.

When the layout is determined, the video shopping server 3 receives information such as moving image, image, text, and sound as supplementary information output together with the video of the moving picture from the seller's application 200 (S303). The registered additional information is output according to the attribute specified in the designated area of the layout. The additional information is preferably provided in advance to the buyer's application 4 in order to eliminate the buffering load. For example, when the buyer's application 4 reserves or requests to download a video, the video shopping server 3 provides additional information to the buyer's application 400 in advance.

The video shopping server 3 is requested to provide a real-time broadcasting service (S304). The photographing smart terminal 2 of the seller photographs the moving picture of the commodity sale using the application 200. [ The moving picture shopping server 3 receives the moving picture being taken from the application 200 (S305).

The moving picture shopping server 3 transmits the registered moving picture to the application 400 of the smart terminal 2 for control of the seller to set the control information (S306). The seller performs various screen editing and sound editing in real time on the control screen of the application 400 in which the moving picture and the layout are outputted. The seller controls not only broadcasting and broadcasting but also various screens and speaker outputs, and the video shopping server 3 receives control information from the application 400.

The moving picture shopping server 3 provides the moving picture and the control information to the buyer's application 400 requesting to watch the broadcast (S307). The application 400 outputs the moving picture in the moving picture area of the layout, and controls the screen and speaker output by calling additional information previously provided according to the control information. By outputting the additional information, prices related to the sale of commodities, purchase channels (e.g., telephone numbers, link addresses, etc.), advertisements, and the like are output to the corresponding areas of the layout. The purchaser can apply for purchase of goods through the purchase channel and pay for the purchase while viewing the moving picture in the application 400. [

If it is determined in step S304 that the created moving picture is not provided, the moving picture shopping server 3 executes step S307 to transmit the created moving picture and control information to the application 400 to provide.

In the above-described embodiment, the term "part" is not used to denote the hardware division of the video shopping server 3. Accordingly, a plurality of constituent parts may be integrated into one constituent part, and one constituent part may be divided into a plurality of constituent parts. The constituent unit may mean a constituent part of hardware, but may also mean a constituent part of software. Therefore, it should be understood that the present invention is not particularly limited by the term "part ".

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. It goes without saying that various modifications and variations are possible within the scope of equivalence of the scope.

1: Video Shopping System 2: Seller Smart Terminal
3: Video shopping server 4: Buyer smart terminal

Claims (16)

A screen layout setting unit configured to set layouts including at least one display area and attribute information for each area of the screen from the smart terminal of the seller;
A moving picture registration unit for registering a moving picture of a commodity sales outputted from a moving picture display area of the layout from at least one smartphone for photographing of a seller;
An additional information management unit for adding moving image information, image information, and sound effect information, which is output to the layout moving image information and is output by the seller's control information, as additional information;
Wherein the display control unit provides the moving image and the additional information registered in the smart terminal for control of the seller corresponding to the smart terminal for photographing or the seller terminal corresponding to a separate terminal, A control information setting unit for setting control information of the moving picture and the additional information;
The supplementary information management unit transmits the additional information to the smart terminal of the purchaser requesting the broadcasting, and after the transmission of the supplementary information is completed, Offering
And a moving picture shopping server including the moving picture shopping server. The method according to claim 1,
Wherein the screen layout setting unit comprises:
Wherein the seller's smart terminal provides a selection of a plurality of layouts and receives the edited information of the display area and attribute information for the selected layout and sets the information of the layout. delete delete delete The method according to claim 1,
The control information setting unit,
The broadcast start and end information, the selection information of the smart terminal for photographing by the seller, the selection information of the entire area image and the image per area, the sound selection information, and the text selection information are set as the control information with respect to the layout information Video e-commerce system. The method according to claim 6,
The control information includes:
Wherein the information is information for controlling that the set information is outputted by the attribute information in the display area of the layout. The method according to claim 1,
The purchaser smart terminal,
Requests the moving picture shopping server to play moving picture information including moving picture and control information on the displayed timetable, receives additional information and moving picture information to be output controlled, Is reproduced on the basis of the layout, and the additional information synchronized with the reproduced moving picture is layered on the screen and outputted as a speaker according to the received control information. A moving image electronic commerce method in which a moving image shopping server provides moving image information and playback information,
(a) a screen layout setting step of setting layouts including at least one display area of the screen and attribute information for each area from the smart terminal of the seller;
(b) a moving picture registration step of registering a moving picture of a commodity sale outputted from a moving picture display area of the layout from a smart terminal for photographing of at least one seller;
(c) additional information management step of registering, as additional information, moving picture information, image information and sound effect information to be output by being added to the moving picture information of the layout and controlled to be output by the seller's control information from the smart terminal of the seller;
(d) a moving picture of the step (b) and a side information of the step (c), which are registered with the smart terminal for control of the seller, which is the same terminal as the smart terminal for photographing or a separate terminal, A control information setting step of setting control information of moving picture and side information whose output is controlled by the attribute information for each of the display areas; And
(e) a moving picture information providing step of transmitting the additional information to the smart terminal of the purchaser requesting the broadcasting in advance, starting to provide the broadcasting after the transmission of the additional information is completed, and transmitting the registered moving picture and the set control information, respectively
The method comprising the steps of: 10. The method of claim 9,
The step (a)
Providing a plurality of layout options to the seller's smart terminal and receiving the edited information of the display area and attribute information for the selected layout and setting the layout information. Way. delete delete delete 10. The method of claim 9,
The step (d)
The step of setting the broadcast start and end information, the selection information of the smart terminal for photographing by the seller, the selection information of the entire area image and the image per area, the sound selection information, and the text selection information as the control information A featured video e-commerce method. 15. The method of claim 14,
The control information includes:
Wherein the information is information for controlling that the set information is output by the attribute information in the display area of the layout. 10. The method of claim 9,
The purchaser smart terminal,
Requests the moving picture shopping server to play moving picture information including moving picture and control information on the displayed timetable, receives additional information and moving picture information to be output controlled, Is reproduced on the basis of the layout, and the additional information synchronized with the reproduced moving picture is layered and output on the screen according to the received control information.
KR1020150186228A 2015-12-24 2015-12-24 System for electronic commerce based on smart terminal and method thereof KR101664248B1 (en)

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