KR20180113431A - Market platform System based media SNS - Google Patents

Abstract

An embodiment of the present invention is a terminal used by a creator who creates digital media which is a digital information providing medium, The terminal comprising: a creator terminal for registering a created digital media in a media providing SNS server; a media providing SNS server for generating a media list screen for displaying a list of digital media registered from the creator terminal, a media playback screen capable of playing back the digital media selected by a consumer, and a product purchase screen capable of purchasing products displayed in the digital media and providing the scrrens to a consumer terminal; the consumer terminal for displaying the media list screen to reproduce the digital media selected from the consumer through the media playback screen, and when there is a purchase request for the product displayed in the digital media reproduced on the media playback screen, displaying a product purchase screen for purchasing a product requested for purchase; and a wired/wireless communication network for providing wired communication or wireless communication among the creator terminal, the media providing SNS serve and the consumer terminal, respectively.

Description

Market platform system based media SNS based on media social network service

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a marketing platform system based on media SNS, and more particularly, to a media platform based marketing platform system capable of selling products based on media SNS.

The media market evolved from an online community in the early days, and has since developed to focus on "relationships" with people, providing services that show individual profiles, friends, and photos. In Korea, various SNS such as I Love School and Cyworld have been developed based on the alumni search service, and profit has been generated by services such as establishing a village and selling acorns.

Since then, the diffusion and popularization of smartphones has played a role of driving the media market, and the media market has been activated by the rapid increase of SNS users all over the world. In other words, the combination of various platforms and services such as web service, mobile, application, and offline improves user convenience and is accelerating to become a major platform of users' mobile and web. Recently, companies such as Facebook, Instagram, Cacao Story, Naver Band have been using SNS as a marketing tool.

Therefore, SNS can facilitate interactive and real-time communication with customers, thereby increasing participation and empathy, and facilitating effective message delivery and corporate brand loyalty.

Korean Patent No. 10-1136730

The technical problem of the present invention is to provide a marketing platform system means based on a media SNS capable of selling a product based on a media SNS.

An embodiment of the present invention is a terminal used by a creator for creating a digital media serving as a digital information providing medium, the terminal comprising: a creator terminal for registering the created digital media in a media providing SNS server; A media list screen in which a list of digital media registered from a creator terminal is displayed, a media playback screen in which a digital media selected by a consumer can be reproduced, and a product purchase screen in which a product displayed in the digital media can be purchased, A media providing SNS server for providing to the user; The digital media selected from the consumer is displayed on the media playback screen by displaying the media list screen, and when there is a purchase request for the goods displayed in the digital media played on the media playback screen, A consumer terminal for displaying a merchandise purchase screen; And a wired / wireless communication network that provides wired communication or wireless communication between the creator terminal, the media providing SNS server, and the consumer terminal, respectively.

The media providing SNS server includes a member information storage unit storing member information and consumer information registered as a member; A digital media storage unit for classifying and storing digital media registered from a creator terminal according to a category; A media list screen generation unit for generating a media list screen in which a list of digital media registered from a creator terminal is displayed for each category; A media playback screen generation unit for generating a media playback screen capable of playing back digital media selected from a consumer in a media list screen; A merchandise purchase screen generating unit for generating a merchandise purchasing screen for each commodity, the commodity purchasing screen being capable of selling a commodity displayed in a digital media reproduced on a media reproduction screen; And providing the media list screen to the consumer terminal to provide a media playback screen for playing the digital media selected from the consumer terminal, and when there is a purchase request for the goods displayed in the digital media to be reproduced, And a media commodity purchase providing unit for providing a commodity purchasing screen for purchasing the commodity to the consumer terminal.

The media list screen may include a media list display field in which icons of a plurality of digital media are displayed in a list sorted by category; A search button for searching a digital media keyword; An advertisement field in which an advertisement banner is displayed; And an event field in which an event banner is displayed.

The icon of the digital media includes: a thumbnail image field in which a thumbnail image of the digital media is displayed; A media detail description field in which the title and description of the digital media are displayed; And a creator information field in which creator information of the digital media is displayed.

Providing a media playback screen capable of playing back digital media matched to a selected thumbnail image when one of the thumbnail images is selected from the thumbnail image fields; and when the creator information field is selected, A list of registered digital media can be displayed.

Wherein the media playback screen includes a media playback field in which digital media is played back; And a purchase request button for receiving a purchase request for a product displayed in the digital media, wherein the media product purchase and providing unit displays, when the purchase request button is selected, in the digital media being played in the media play field It is possible to provide the consumer terminal with a product purchase screen capable of purchasing the product.

The purchase request button is indicated by an arrow at the lower end of the media play field. When the media purchase screen is dragged in the direction of the arrow displayed in the media play field, the media purchase screen is terminated, It can be provided to the consumer terminal.

According to the embodiment of the present invention, it is possible to provide a marketing platform based on a media SNS capable of selling a product based on the media SNS, thereby exposing the digital media produced by the creators to the consumers naturally, Platform can be provided.

1 is a diagram illustrating a configuration of a media platform based marketing platform system according to an embodiment of the present invention.
2 is a configuration block diagram of a media providing SNS server according to an embodiment of the present invention;
FIG. 3 illustrates an example of a media list screen according to an embodiment of the present invention. FIG.
4 illustrates an example of keyword search according to an embodiment of the present invention.
FIG. 5 is an illustration of a media playback screen according to an embodiment of the present invention. FIG.
FIG. 6 illustrates an example of a dragging touch of a consumer for purchasing a product in a media playback screen according to an embodiment of the present invention; FIG.
FIG. 7 is an illustration of an item purchase screen according to an embodiment of the present invention. FIG.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and how to achieve them, will be apparent from the following detailed description of embodiments thereof taken in conjunction with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the exemplary embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete and will fully convey the concept of the invention to those skilled in the art. And the present invention is only defined by the scope of the claims. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail.

1 is a diagram illustrating a configuration of a media platform based marketing platform system according to an embodiment of the present invention.

The term "media" refers to a medium for transmitting information, such as mail, telegram, newspaper, magazine, digital content, and the like. The digital media in the present invention refers to media in the form of digital contents such as moving pictures, pictures, and audio that can be played back on a smart phone, a desktop PC, or the like.

Currently, the digital media market is forming a single market called Social Network Service (SNS). Market providers are gathering in one place to form a single market. Market providers are gathering on the SNS platform because they can increase the exposure and accessibility of the products to consumers against the existing media cost.

On the other hand, creative digital media creators are playing a role as influencers, one of the most popular and influential media influencers. With the increasing interest of users in various digital contents and products in digital contents created by Influencer, it can lead to the fashion of marketing based on their influence.

Accordingly, the media SNS-based marketing platform of the present invention provides a platform for naturally exposing digital media produced by the creators to consumers and further purchasing products. In other words, it provides a new concept of media commerce that customers participate in directly, and also enables them to directly purchase goods related to contents in digital media.

To this end, the media SNS-based marketing platform of the present invention includes a wired / wireless communication network (not shown), a creator terminal 100, a media providing SNS server 200, and a consumer terminal 300 .

The wired / wireless communication network (not shown) is a communication network that provides wired communication or wireless communication between the creator terminal 100, the media providing SNS server 200, and the consumer terminal 300, respectively. When the wired / wireless communication network (not shown) is implemented as a wireless communication network, a wireless mobile communication network including a base transceiver station (BTS), a mobile switching center (MSC), and a home location register (HLR) To perform data communication. In addition, when a wired / wireless communication network (not shown) is implemented as a wired communication network, it can be implemented as a network communication network, and data communication can be performed according to an Internet protocol such as Transmission Control Protocol / Internet Protocol (TCP / IP).

The creator terminal 100 is a terminal used by a creator who creates a digital media serving as a digital information providing medium. In the drawing, a smart phone is taken as an example. In addition to a smart phone, a desktop PC, A PC (tablet PC), a slate PC (slate PC), and a notebook computer. Of course, it is needless to say that the terminal to which the present invention is applicable is not limited to the above-described type, but may include both terminals capable of communicating with external devices.

The creator terminal 100 registers the created digital media in the media providing SNS server 200. The digital media may include various digital contents such as moving pictures and photographs, and product information about the products to be displayed and sold in the digital media at the time of transmission of the created digital media is also registered. For example, if the registered digital media is a video of a bicycle, register the details of the bicycle (bike specification, bike name, bike size, bicycle price, etc.) together.

For reference, the term " goods " in the present invention is a concept including all types of goods and intangible goods (for example, tickets, etc.), and includes all types of goods that can be traded.

The media providing SNS server 200 has the same configuration as that of a typical web server in terms of hardware and is implemented in various types of languages such as C, C ++, Java, Visual Basic, Visual C, And a program module which functions as a program module. In addition, it can be implemented using a web server program that is variously provided according to operating systems such as dos, window, linux, unix, and macintosh for general server hardware. have.

The media providing SNS server 200 generates a media list screen displaying a list of digital media registered from the creator terminal 100 and a media playback screen capable of playing back the digital media selected by the consumer, to provide. In addition, a product purchase screen capable of purchasing a product displayed in the digital media is generated and provided to the consumer terminal 300. Here, the digital media can be processed in the media providing SNS server 200, So that a product purchase screen capable of purchasing a displayed product can be provided. For example, it is possible to provide a merchandise purchase screen capable of purchasing a PPL product displayed in broadcast contents. For reference, the media playback screen may be provided in various forms that can be implemented on the screen of the terminal, such as a web page, an application (app), a popup window, and the like. The media providing SNS server 200 will be described in detail with reference to FIG.

The consumer terminal 300 may be a terminal such as a smart phone or a tablet PC as each terminal used by a consumer.

A media list screen is displayed to reproduce digital media selected from a consumer through a media reproduction screen, and when there is a purchase request for a product displayed in the digital media reproduced on the media reproduction screen, a product Display the purchase screen.

FIG. 2 is a block diagram of a media providing SNS server according to an embodiment of the present invention. FIG. 3 is a view illustrating a media list screen according to an embodiment of the present invention. FIG. FIG. 5 is a view illustrating an example of a media playback screen according to an embodiment of the present invention, FIG. 6 is an illustration of a dragging touch of a consumer for purchasing a product in a media playback screen according to an embodiment of the present invention, 7 is an exemplary illustration of a product purchase screen according to an embodiment of the present invention.

The media providing SNS server 200 includes a server communication unit 210, a member information storage unit 220, a digital media storage unit 230, a media list screen generation unit 240, a media playback screen generation unit 250, A purchasing screen generating unit 260, and a media commodity purchasing providing unit 270.

The server communication unit 210 is a module for providing wired or wireless communication with the creator terminal 100 and the consumer terminal 300, respectively, and supports hardware and software protocols. The server communication unit 210 can perform data communication according to an Internet protocol such as TCP / IP (Transmission Control Protocol / Internet Protocol).

The member information storage unit 220 is a database that stores member information and consumer information registered by members. The creator information may include the name of the creator, the contact number, the account number, the information about the merchandise to be sold, the information on the sales mall URL, and the consumer information may include the consumer name, the contact information, the payment means, and the like.

The digital media storage unit 230 is a database for classifying and storing digital media registered by the creator terminal 100 by category. Such a database may be provided inside the apparatus as a module capable of inputting and outputting information such as a hard disk drive and an SSD drive (Solid State Drive), or may be provided in a separate server apparatus .

The media list screen generating unit 240 generates a media list screen for displaying the list of digital media registered by the creator's terminal 100 by category.

As shown in FIG. 3, the media list screen includes a media list display field 40 in which icons of a plurality of digital media are sorted and displayed in a list by category, a search button 10 for searching for a keyword in digital media, An advertisement field 20 in which a banner is displayed, and an event field 30 in which an event banner is displayed.

The icons of the digital media include a thumbnail image field 41 in which a thumbnail image of the digital media is displayed, a media detail description field 43 in which the title and description of the digital media are displayed, Field 42 as shown in FIG.

When one of the thumbnail images is selected from the thumbnail image field 41, it is possible to provide the consumer terminal 300 with a media playback screen capable of playing digital media matched with the selected thumbnail image. When the creator information field 42 is selected, a list of digital media registered by the selected creator can be displayed.

Also, when the search button 10 in the media list screen is selected, a search screen as shown in FIG. 4 is provided to allow the consumer to easily search for digital media to be searched.

The media play screen generating unit 250 generates a media play screen as shown in Fig. 5 that can reproduce the digital media selected by the consumer in the media list screen. The media playback screen includes a media playback field 50 for playing digital media and a purchase request button 60 for receiving a purchase request for a product displayed in the digital media.

The product purchase screen generating unit 260 generates a product purchase screen as shown in FIG. 7 for each product, which can sell the product displayed in the digital media reproduced on the media reproduction screen.

The media product purchase providing unit 270 provides a media list screen to the consumer terminal 300 to provide a media playback screen for reproducing the digital media selected from the consumer terminal 300 to the consumer terminal 300. Also, if there is a purchase request for a product displayed in the digital media to be reproduced, a product purchase screen capable of purchasing the requested product is provided to the consumer terminal 300. The product purchase screen may correspond to the URL address of the online shopping mall registered by the creator.

When there is a selection of the purchase request button 60 in the media reproduction screen, the media product purchasing offerer 270 selects the purchase request button 60 in the media reproduction field 50, To the consumer terminal (300).

5, the purchase request button 60 is indicated by an arrow at the lower end of the media play field 50 for easy selection of the purchase screen of the goods, As shown in the figure, in the case of receiving a dragging touch in the direction of the arrow displayed on the media play field 50, the provision of the media play screen is terminated and the product purchase screen is provided to the consumer terminal 300 as shown in FIG. Accordingly, the consumer can easily confirm the information of the product he / she wants to purchase and enjoy the purchase with only the dragging touch during reproduction of the digital media.

The embodiments of the present invention described above are selected and presented in order to assist those of ordinary skill in the art from among various possible examples. The technical idea of the present invention is not necessarily limited to or limited to these embodiments Various changes, modifications, and other equivalent embodiments are possible without departing from the spirit of the present invention.

100; creator terminal
200; Media provided SNS server
300: Consumer terminal

Claims (7)

A terminal used by a creator who creates digital media as a digital information providing medium, the terminal comprising: a creator terminal for registering the created digital media in a media providing SNS server;
A media list screen in which a list of digital media registered from a creator terminal is displayed, a media playback screen in which a digital media selected by a consumer can be reproduced, and a product purchase screen in which a product displayed in the digital media can be purchased, A media providing SNS server for providing to the user;
The digital media selected from the consumer is displayed on the media playback screen by displaying the media list screen, and when there is a purchase request for the goods displayed in the digital media played on the media playback screen, A consumer terminal for displaying a merchandise purchase screen; And
A wired / wireless communication network for providing wired communication or wireless communication between the creator terminal, the media providing SNS server, and the consumer terminal, respectively;
A media platform based on SNS.
The media distribution system of claim 1,
A member information storage unit storing the member information and the consumer information registered by the members;
A digital media storage unit for classifying and storing digital media registered from a creator terminal according to a category;
A media list screen generation unit for generating a media list screen in which a list of digital media registered from a creator terminal is displayed for each category;
A media playback screen generation unit for generating a media playback screen capable of playing back digital media selected from a consumer in a media list screen;
A merchandise purchase screen generating unit for generating a merchandise purchasing screen for each commodity, the commodity purchasing screen being capable of selling a commodity displayed in a digital media reproduced on a media reproduction screen; And
Providing the media list screen to the consumer terminal to provide a media playback screen for playing the digital media selected from the consumer terminal, and when there is a purchase request for the goods displayed in the digital media to be reproduced, A media item purchase providing unit for providing a product purchase screen to the consumer terminal;
A media platform based on SNS.
The method according to claim 2,
A media list display field in which icons of a plurality of digital media are displayed in a sorted list;
A search button for searching a digital media keyword;
An advertisement field in which an advertisement banner is displayed; And
An event field in which an event banner is displayed;
A media platform based on SNS.
The method of claim 3,
A thumbnail image field in which a thumbnail image of digital media is displayed;
A media detail description field in which the title and description of the digital media are displayed; And
A creator information field in which creator information of the digital media is displayed;
A media platform based on SNS.
The method of claim 4,
Providing a media playback screen capable of playing digital media matched with a selected thumbnail image when a thumbnail image is selected from the thumbnail image fields,
And a list of digital media registered by the selected creator is displayed when the creator information field is selected.
The method according to claim 2,
A media playback field in which the digital media is played back;
A purchase request button for receiving a purchase request of a product displayed in the digital media,
The media product purchase and providing unit may include an SNS-based marketing platform system for providing a product purchase screen capable of purchasing a product displayed in the digital media being reproduced in the media play field to the consumer terminal when the purchase request button is selected .
The method of claim 6,
The purchase request button is indicated by an arrow at the bottom of the media play field,
Wherein the media product purchase and provision unit terminates the provision of the media playback screen and provides the product purchase screen to the consumer terminal when the user receives the dragging touch in the direction of the arrow displayed in the media playback field.

Images