KR20200137204A - Market platform System based media SNS - Google Patents

Abstract

According to an embodiment of the present invention, a marketing platform system based on a media social network service (SNS) comprises: a creator terminal which is a terminal used by a creator who creates digital media, which is a digital information providing medium, and registers created digital media in a media providing SNS server; the media providing SNS server configured to generate a media list screen displaying a list of the digital media registered by the creator terminal, a media reproduction screen capable of reproducing digital media selected by a consumer, and a product purchase screen via which a product displayed in the digital media can be purchased, and provide the screens to a consumer terminal; the consumer terminal configured to display the media list screen to reproduce the digital media selected by the consumer through the media reproduction screen, and, when there is a purchase request for a product displayed in the digital media reproduced on the media reproduction screen, display the product purchase screen via which the product requested for purchase can be purchased; and a wired/wireless communication network configured to provide wired communication or wireless communication to the creator terminal, the media providing SNS server, and the consumer terminal, respectively. According to the present invention, it is possible to provide a platform capable of naturally exposing digital media produced by creators to consumers and inducing product purchases.

Description

Marketing platform system based media social network service {Market platform System based media SNS}

The present invention relates to a media SNS-based marketing platform system, and to a media SNS-based marketing platform system capable of selling products based on the media SNS.

The media market evolved from the form of an online community in the early days, and has since developed with an emphasis on providing services that post personal profiles, friends, and photos, and'relationships' with people.

In Korea, various SNS such as I Love School and Cyworld have been developed based on the alumni search service, and profits have been generated through services such as Ilchon and acorn sales.

Since then, the spread and popularization of smartphones has served as a driving force in the media market, and the number of SNS users around the world has rapidly increased, and the media market has been activated.

In other words, by combining various platforms and services such as web service, mobile, application, and offline, the user's convenience is improved, and the growth is accelerated as a major platform for users' mobile and web.

In particular, recently, various companies such as Facebook, Instagram, Kakao Story, and Naver Band are using SNS as a marketing tool.

Therefore, SNS enables interactive and real-time communication with customers, which not only enhances participation and empathy, but also facilitates efficient message delivery and corporate brand loyalty.

Publication No. 10-2013-0125610

An object of the present invention is to provide a media SNS-based marketing platform system means capable of selling products based on the media SNS.

An embodiment of the present invention is a terminal used by a creator who creates digital media as a digital information providing medium, comprising: a creator terminal registering the created digital media in a media providing SNS server; Consumers by creating a media list screen that displays a list of digital media registered from the creator terminal, a media playback screen that can play digital media selected by consumers, and a product advertisement screen that can advertise products displayed in digital media. A media providing SNS server provided to the terminal; The media list screen is displayed to play digital media selected by the consumer through the media playback screen, and when there is a request to purchase a product displayed in the digital media played on the media playback screen, the product requested to be purchased can be purchased. A consumer terminal displaying a product purchase screen; And a wired/wireless communication network for providing wired communication or wireless communication between the creator terminal, the media providing SNS server, and the consumer terminal, respectively.

According to an embodiment of the present invention, by providing a media SNS-based marketing platform that can sell products based on media SNS, digital media produced by creators can be naturally exposed to consumers, and furthermore, product purchase can be induced. Platform can be provided.

1 is a diagram showing the configuration of a media SNS-based marketing platform system according to an embodiment of the present invention.
2 is a block diagram of a configuration of a media providing SNS server according to an embodiment of the present invention.
3 is an exemplary diagram of a media list screen according to an embodiment of the present invention.
4 is an exemplary illustration of a keyword search according to an embodiment of the present invention.
5 is an exemplary diagram of a media playback screen according to an embodiment of the present invention.
6 is an exemplary diagram of a dragging touch of a consumer to purchase a product in a media playback screen according to an embodiment of the present invention.
7 is an exemplary illustration of a product purchase screen according to an embodiment of the present invention.

Hereinafter, the advantages and features of the present invention, and a method of achieving them will become apparent with reference to the embodiments described below in detail together with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but will be implemented in various different forms, and is provided to completely inform the scope of the invention to those of ordinary skill in the art to which the present invention belongs. As such, the invention is only defined by the scope of the claims. In addition, when it is determined that related well-known technologies or the like may obscure the subject matter of the present invention in describing the present invention, detailed descriptions thereof will be omitted.

1 is a diagram showing the configuration of a media SNS-based marketing platform system according to an embodiment of the present invention.

Media is a medium for transmitting information, and may include mail, telegrams, newspapers, magazines, and digital contents. Hereinafter, the term "digital media" in the present invention refers to media in the form of digital content such as video, photos, and audio that can be played back on a smartphone or a desktop PC.

The current digital media market forms a single market called SNS (Social Network Service), and market providers are also gathering in one place following the consumers gathered on SNS, forming a single market. Market providers are flocking to SNS platforms because they can increase product exposure and accessibility to consumers compared to the cost of existing media.

On the other hand, creative personal digital media creators are playing an active part as one-person media influencers who gained great popularity from consumers and increased their influence. As users' interest in various digital contents created by influencers and various products in digital contents increases, it can lead to the trend of marketing using their influence.

Accordingly, the media SNS-based marketing platform of the present invention provides a platform that can lead to product purchases while naturally exposing digital media produced by creators to consumers. In other words, it provides a new concept of media commerce in which customers directly participate, and also enables users to directly purchase products related to content in digital media.

To this end, the media SNS-based marketing platform of the present invention includes a wired/wireless communication network (not shown), a creator terminal 100, a media providing SNS server 200, and a consumer terminal 300, as shown in FIG. 1. I can.

The wired/wireless communication network (not shown) is a communication network that provides wired communication or wireless communication between the creator terminal 100, the media providing SNS server 200, and the consumer terminal 300, respectively. When such a wired/wireless communication network (not shown) is implemented as a wireless communication network, a wireless mobile communication network consisting of a base transceiver station (BTS), a mobile switching center (MSC), and a home location register (HLR) Data communication can be performed using. In addition, when a wired/wireless communication network (not shown) is implemented as a wired communication network, it may be implemented as a network communication network, and data communication may be performed according to an Internet protocol such as Transmission Control Protocol/Internet Protocol (TCP/IP).

The creator terminal 100 is a terminal used by creators who create digital media, which is a digital information providing medium. In the drawing, a smartphone is used as an example, but not only a smartphone, but also a desktop PC, a tablet PC (tablet PC), slate PC (slate PC), a notebook computer (notebook computer), and the like may be applicable.

Of course, it is natural that the terminal to which the present invention is applicable is not limited to the above-described types, and may include all terminals capable of communicating with external devices.

The creator terminal 100 registers the created digital media in the media providing SNS server 200. The digital media may correspond to various digital contents such as moving pictures and photos, and when the created digital media is transmitted, it is displayed in the digital media and product information on a product to be sold is also registered. For example, if the registered digital media is a video of riding a bicycle, detailed information about the bicycle (bicycle specifications, bicycle name, bicycle size, bicycle price, etc.) is also registered.

For reference, in the present invention, a product is a concept including both tangible products and intangible products (eg, tickets, etc.), and includes all tangible and intangible products that can be traded.

The media providing SNS server 200 has the same configuration as a typical web server in terms of hardware, and is implemented through various types of languages such as C, C++, Java, Visual Basic, Visual C, etc. It contains a functional program module. In addition, it can be implemented using web server programs that are variously provided according to operating systems such as dos, windows, linux, unix, and macintosh in general server hardware. have.

The media providing SNS server 200 generates a media list screen displaying a list of digital media registered from the creator terminal 100 and a media playback screen for playing digital media selected by a consumer, and sends the generated media to the consumer terminal 300. to provide. In addition, a product purchase screen for purchasing a product displayed in digital media is generated and provided to the consumer terminal 300, where the digital media may be processed in the media providing SNS server 200, and in the digital media. It is processed to provide a product advertisement screen so that the displayed product can be purchased. For example, it is possible to provide a product advertisement screen for purchasing PPL products displayed in broadcast contents. For reference, the media playback screen may be provided in various forms that can be implemented on the screen of the terminal, such as a web page, an application (app), and a pop-up window. The media providing SNS server 200 will be described in detail with reference to FIG. 2.

The consumer terminal 300 is each terminal used by the consumer, and may correspond to a terminal such as a smartphone or a tablet PC.

Displays the media list screen to play digital media selected by consumers through the media playback screen, and when there is a request to purchase a product displayed in the digital media played on the media playback screen, a product that can purchase the requested product Display the purchase screen.

2 is a block diagram of a configuration of a media providing SNS server according to an embodiment of the present invention, FIG. 3 is an exemplary diagram of a media list screen according to an embodiment of the present invention, and FIG. 4 is a keyword search according to an embodiment of the present invention. 5 is an exemplary drawing of a media playback screen according to an embodiment of the present invention, and FIG. 6 is an exemplary drawing of a dragging touch of a consumer for purchasing a product in a media playback screen according to an exemplary embodiment of the present invention. 7 is an exemplary picture of a product purchase screen according to an embodiment of the present invention.

The media providing SNS server 200 includes a server communication unit 210, a member information storage unit 220, a digital media storage unit 230, a media list screen generation unit 240, a media playback screen generation unit 250, and a product. A purchase screen generating unit 260 and a media product purchase providing unit 270 may be included.

The server communication unit 210 is a module that provides wired or wireless communication with the creator terminal 100 and the consumer terminal 300, respectively, and supports protocols of hardware and software. The server communication unit 210 may perform data communication according to, for example, an Internet protocol such as Transmission Control Protocol/Internet Protocol (TCP/IP).

The member information storage unit 220 is a database storing information on creators and consumers registered as members. The creator information may correspond to a creator name, a contact number, an account number, information on a product to be sold, and information on a sales shopping mall URL, and the consumer information may correspond to a consumer name, contact information, payment method, and the like.

The digital media storage unit 230 is a database that categorizes and stores digital media registered from the creator terminal 100 by category. In such a database, encrypted member information may be provided inside the device as a module capable of input/output of information such as a hard disk drive, a solid state drive, etc., or provided in a separate server device. It may be.

The media list screen generation unit 240 generates a media list screen that displays a list of digital media registered from the creator terminal 100 by category.

As shown in FIG. 3, the media list screen includes a media list display field 40 in which icons of a plurality of digital media are arranged and displayed in a list by category, a search button 10 for keyword search for digital media, and advertisements. An advertisement field 20 in which a banner is displayed, and an event field 30 in which an event banner is displayed may be included.

The digital media icon includes a thumbnail image field 41 in which a thumbnail image of digital media is displayed, a media detail description field 43 in which a title and description of digital media are displayed, and creator information in which information about creators of digital media is displayed. Includes field 42.

When any one of the thumbnail images is selected from the thumbnail image field 41, a media playback screen capable of playing digital media matching the selected thumbnail image may be provided to the consumer terminal 300. When the creator information field 42 is selected, a list of digital media registered by the selected creator may be displayed.

In addition, when the search button 10 in the media list screen is selected, a search screen as shown in FIG. 4 is provided so that consumers can easily search for digital media that they want to find.

The media playback screen generation unit 250 generates a media playback screen as shown in FIG. 5 for playing digital media selected by a consumer in the media list screen. The media playback screen includes a media playback field 50 in which digital media is played and a purchase request button 60 for receiving a purchase request for a product displayed in the digital media.

The product purchase screen generation unit 260 generates a product purchase screen as shown in FIG. 7 for each product for selling products displayed in digital media played on the media playback screen.

The media product purchase providing unit 270 provides a media list screen to the consumer terminal 300 to provide a media playback screen for playing digital media selected from the consumer terminal 300 to the consumer terminal 300. In addition, when there is a purchase request for a product displayed on the digital media to be played, a product purchase screen for purchasing the requested product is provided to the consumer terminal 300. The product purchase screen may correspond to an online shopping mall URL address registered by the creator.

The media product purchase providing unit 270 is a product purchase screen for purchasing a product displayed in the digital media being played in the media playback field 50 when the purchase request button 60 in the media playback screen is selected. Is provided to the consumer terminal 300.

For easy selection of the product purchase screen, the purchase request button 60 is indicated by an arrow at the bottom of the media playback field 50 as shown in FIG. 5, and the media product purchase providing unit 270 is shown in FIG. As illustrated, when a dragging touch is received in the direction of an arrow displayed in the media playback field 50, the provision of the media playback screen is terminated, and the product purchase screen is provided to the consumer terminal 300 as shown in FIG. 7. Accordingly, consumers can easily purchase and check information on the product they want to purchase with just a dragging touch during digital media playback.

The embodiments in the description of the present invention described above are presented by selecting the most preferable examples to aid the understanding of those skilled in the art from among various possible examples, and the technical idea of the present invention is not necessarily limited or limited only by this embodiment. , Various changes and modifications, and other equivalent embodiments are possible within the scope of the technical spirit of the present invention.

100; Creator terminal
200; Media providing SNS server
300: consumer terminal

Claims (7)

A terminal used by a creator who creates digital media, which is a digital information providing medium, comprising: a creator terminal registering the created digital media in a media providing SNS server;
Consumers by creating a media list screen displaying a list of digital media registered from the creator's terminal, a media playback screen for playing digital media selected by consumers, and a product advertisement screen for purchasing products displayed in digital media. A media providing SNS server provided to the terminal;
The media list screen is displayed to play digital media selected by the consumer through the media playback screen, and when there is a request to purchase a product displayed in the digital media played on the media playback screen, the product requested to be purchased can be purchased. A consumer terminal displaying a product purchase screen; And
A wired/wireless communication network for providing wired or wireless communication between the creator terminal, the media providing SNS server, and the consumer terminal, respectively;
Media SNS-based marketing platform system comprising a. The method according to claim 1, wherein the media providing SNS server,
A member information storage unit that stores information on creators and consumers registered as members;
A digital media storage unit that categorizes and stores digital media registered from the creator terminal;
A media list screen generation unit for generating a media list screen displaying a list of digital media registered from the creator terminal by category;
A media playback screen generation unit for generating a media playback screen capable of playing digital media selected by a consumer in the media list screen;
A product purchase screen generation unit that generates a product purchase screen for each product for selling products displayed in digital media played on the media playback screen; And
The media list screen is provided to the consumer terminal to provide a media playback screen for playing digital media selected from the consumer terminal to the consumer terminal, and when there is a purchase request for a product displayed in the digital media being played, a purchase requested product A media product purchase providing unit that provides a product purchase screen for purchasing a product to a consumer terminal;
Media SNS-based marketing platform system comprising a. The method of claim 2, wherein the media list screen,
A media list display field in which icons of a plurality of digital media are arranged and displayed in a list by category;
A search button for keyword search of digital media;
An advertisement field in which an advertisement banner is displayed; And
An event field in which an event banner is displayed;
Media SNS-based marketing platform system comprising a. The method of claim 3, wherein the digital media icon,
A thumbnail image field in which a thumbnail image of digital media is displayed;
A media description field for displaying a title and description of the digital media; And
A creator information field displaying creator information of digital media;
Media SNS-based marketing platform system comprising a. The method of claim 4,
When any one of the thumbnail image fields is selected, a media playback screen capable of playing digital media matching the selected thumbnail image is provided to the consumer terminal,
When the creator information field is selected, a media SNS-based marketing platform system that displays a list of digital media registered by the selected creator. The method of claim 2, wherein the media playback screen,
A media playback field in which digital media is played;
Includes; a purchase request button for receiving a purchase request for a product displayed in digital media,
The media product purchase providing unit, when the purchase request button is selected, provides a product purchase screen for purchasing a product displayed in the digital media being played in the media play field to a consumer terminal based on SNS. . The method of claim 6,
The purchase request button is indicated by an arrow at the bottom of the media play field,
The media product purchase providing unit terminates provision of a media play screen and provides a product purchase screen to a consumer terminal when a dragging touch is received in the direction of an arrow displayed in the media play field.

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