KR20130125610A - Marketing method and apparatus using application - Google Patents

Abstract

The present invention relates to a marketing method and an apparatus thereof using an application. According to one embodiment of the present invention, the marketing method using an application is provided which includes the steps of: (a) receiving position information of a portable terminal from an application providing server; and (b) providing benefit according to the marketing information for the application if the position information of the portable terminal coincides with position information of a specific store. The application providing server provides the marketing information about the specific store for the portable terminal. According to the present invention, users of a portable terminal using an application are induced to visit the specific store in offline directly for item acquisition or game level entry and thus increase the sales of the specific store. [Reference numerals] (40) Control unit;(42) Transceiving unit;(44-1) Application storage unit;(44-2) Marketing information storage unit;(44-3) Member information storage unit;(44-4) Claim detailed information storage unit

Description

MARKETTING METHOD AND APPARATUS USING APPLICATION}

The present invention provides a method for marketing using an application that can provide a virtual or substantial benefit according to marketing information when an application is executed in a portable terminal, location information is transmitted, and location information matches location information of a specific store at a specific location. And to an apparatus.

Most applications can only provide their own functionality. For example, a game application may provide game content, a web application may provide web content, a banking application may provide banking content, or an advertisement may be additionally provided to the content.

Conventional applications display advertisements together with the corresponding contents of the corresponding application or alone on the screen of the terminal by executing the application, thereby increasing the sales of a specific store at a specific location by searching for a specific store that exists offline. It was difficult to bring it directly.

The technique disclosed in Korean Laid-Open Patent No. 10-2010-0137792 entitled "Advertising method using an online game, and a recording medium on which a program for executing the method is recorded" is requested to play a game screen for an online game. In response to storing game object drawing information of the game screen in a rendering area, changing game object drawing information so as to include advertisement object information provided from a game server by hooking the rendering area and storing in the rendering area. And rendering the game object drawing information including the advertisement object stored in the rendering area and playing the game screen.

This technology inserts advertisement object information into a specific area of the game screen by hooking game object drawing information stored in a rendering area, or dynamically inserts advertisement object information into a game screen by replacing game object information with advertisement object information. Can be. However, the technology displays advertisements on the screen, making it difficult to directly drive sales growth for a particular store.

An object of the present invention is to solve all the problems of the prior art described above.

In addition, the present invention may provide a virtual or substantial benefit according to the marketing information if the application is executed in the portable terminal and the location information is transmitted, and the location information matches the location information of the specific store at the specific location, for example, address information. It is possible for other purposes.

In order to accomplish the objects of the present invention as described above and achieve the characteristic effects of the present invention described below, the characteristic structure of the present invention is as follows.

According to one aspect of the invention, (a) receiving the location information of the portable terminal at the application providing server, and (b) at the application providing server, the location information of the portable terminal is consistent with the location information of a specific store And providing the benefit according to the marketing information for the application, wherein the application providing server provides the marketing information for the application regarding the specific store to the portable terminal. A method is provided.

As a first example, the marketing information for the application is discount information of an item for the application, and in step (b), if there is a request for acquisition of the item, a discount rate according to the discount information of the item is set. It is characterized by the application.

As a second example, the marketing information for the application is game level information of the application, and in step (b), the portable terminal allows the application to enter a game level corresponding to the game level information by the application. Characterized in that.

As a third example, the marketing information for the application is information about the game character of the application, and in step (b), in the portable terminal, the information on the game character can be changed by the application. It is characterized by.

As a fourth example, the marketing information for the application is detour information for a game of the application, and in step (b), the portable terminal enables the application to break through the bypass path by executing the application. It is characterized by.

According to another aspect of the present invention, a database storing marketing information for an application relating to a specific store, and location information of the portable terminal, and if the location information matches the location information of the specific store, And a control unit providing a benefit according to marketing information, wherein the control unit provides the portable terminal with the marketing information for the application relating to the specific store.

According to the present invention, it is possible to increase sales of a specific store by inducing users of a portable terminal using an application to directly visit a specific store at a specific location on the offline site for item acquisition and game level entry.

In addition, an application provider (or a marketing company) may make additional profits by marketing a specific store at a specific location using the application.

1 is a block diagram of a marketing system using a mobile application of an embodiment of the present invention.
2 is a block diagram showing the configuration of a portable terminal according to an embodiment of the present invention.
3 is a block diagram showing the configuration of an application providing server according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE INVENTION The following detailed description of the invention refers to the accompanying drawings that show, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different, but need not be mutually exclusive. For example, certain features, structures, and characteristics described herein may be implemented in other embodiments without departing from the spirit and scope of the invention in connection with an embodiment. It is also to be understood that the position or arrangement of the individual components within each disclosed embodiment may be varied without departing from the spirit and scope of the invention. The following detailed description is, therefore, not to be taken in a limiting sense, and the scope of the present invention is to be limited only by the appended claims, along with the full scope of equivalents to which such claims are entitled, if properly explained. In the drawings, like reference numerals refer to the same or similar functions throughout the several views.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, so that those skilled in the art can easily carry out the present invention.

1 is a block diagram of a marketing system using a mobile application of an embodiment of the present invention.

Referring to FIG. 1, the system 100 includes a communication network 10, an application providing server 12, a portable terminal 14, and store terminals 16-1, 16-2,..., 16-n. It may include.

First, the communication network 10 may be configured regardless of its communication mode such as wired and wireless, and may include a local area network (LAN), a metropolitan area network (MAN), and a wide area network (WAN). Network). Preferably, the communication network 12 in the present invention may be a known World Wide Web (WWW).

The application providing server 12 may provide various types of applications including the game application to the portable terminal 14 through the communication network 10 of FIG. 1. In addition, the application providing server 12 may provide a store application to the store terminals 16-1, 16-2,..., 16-n through the communication network 10.

The application providing server 12 may provide marketing information for an application regarding a specific store at a specific location through the communication network 10, such as item discount information, game level (stage) information, game character information, and game information. Bypass information can be provided. The application providing server 12 may provide marketing information for an application regarding a specific store at a specific location even when the user of the portable terminal 14 blocks the user from providing the location information of the portable terminal 14. When the application providing server 12 receives the location information, the application providing server 12 may provide marketing information about a specific store at a specific location adjacent to the location information. When the application providing server 12 has a plurality of specific stores at a specific location, the application providing server 12 may provide a plurality of marketing information. can do. Here, the discount information of the item about a specific store at a specific location is the discount information when the user of the mobile terminal 14 goes to a specific store at a specific location on the offline site, executes an application, and acquires an item. In other words, the game level (stage) information about a specific store at a specific location refers to a game level that a user of the portable terminal 14 needs to go to a specific store at a specific location offline and execute an application. That is, if the game level of the game application consists of five levels, if the user can enter the second level of the game only after visiting a certain convenience store in Yeoksam-dong, the user of the portable terminal 14 completes the first level of the game. In order to enter the second level of the game, visit a particular convenience store in Yeoksam-dong to run the game, or run the game and check in to enter the second level of the game to enjoy the game. The discount rate of the discount information may vary from 1% to 100%. The information on the game character refers to the game character's stats, the character of the game character, and the characters who can participate in the game, which can be improved only when the user of the mobile terminal 14 goes to a specific store at a specific location offline and executes an application. The number of characters or the types of characters that can participate in the game. That is, if the game character's ability value of the game application varies from 1 to 10, if the capability value can be 7 or more only after visiting a specific convenience store (eg, Yeoksam-dong point) in Yeoksam-dong, the portable terminal 14 In order to have the user's stats of seven or more game characters, the game character may have seven or more stats only after visiting a specific convenience store in Yeoksam-dong and executing a game or executing a game and checking in. And, if the character of the game character of the game application is a good personality, if the personality can be changed to an evil character when visiting a particular convenience store in Yeoksam-dong, the user of the portable terminal 14 in order to change the character of the game character You can only change your personality by visiting a particular convenience store to run the game, or run the game and check in. If the number of characters that can participate in the game of the game application is three, if the number of characters can be changed up to six when visiting a particular convenience store in Yeoksam-dong, the user of the portable terminal 14 to change the number of game characters In order to play a game by visiting a particular convenience store in Yeoksam-dong, or by executing a game and checking in, the number of characters can be changed. Information about the game refers to the character of the game character. Bypass information about the game is information about making it easier to break through the game through the detour path of the same level game, and if you visit a certain convenience store in Yeoksam-dong, you can easily play the game through the detour path. If it is possible to break through, the user of the portable terminal 14 must visit a particular convenience store in Yeoksam-dong to execute the game, or execute the game and check-in so that the user can break through the bypass path.

In addition, the application providing server 12 may visit a particular store at a specific location on the offline site and execute the application, or provide a game point when executing the application and obtaining an item. In addition, the application providing server 12 may provide the advertisement amount multiplied by a predetermined multiplier to the discount amount (for example, item price ⅹ discount rate) to the store terminals 16-1, 16-2,..., 16-n. Can be. In addition, the application providing server 12 visits a specific store at a specific location with store terminals 16-1, 16-2, ..., 16-n and checks in a person. Advertisement amount corresponding to the number of may be provided. That is, the application providing server 12 visits a specific store at a specific location and checks in, or, when there are a large number of people who check-in and acquire items, a predetermined multiplier is applied to the number of people who have checked-in. Additional advertising amount can be provided.

In addition, the application providing server 12 may additionally provide marketing information for a specific store as well as marketing information for an application. For example, the marketing information for a specific store may be discount information for a product sold in a specific store. If a particular store is a Nike store located in Yeoksam-dong, it may be discount information on sportswear sold in a Nike store located in Yeoksam-dong.

The portable terminal 14 may be a smart phone, a tablet computer, or the like that can be connected to the communication network 10, and provide location information. The portable terminal 14 may access the application providing server 12 through the communication network 10, download and store the application, and execute the application. In addition, the portable terminal 14 may execute an application, input an address of a specific store, and transmit it to the application providing server 12. In addition, the portable terminal 14 may receive marketing information for an application relating to a specific store at a specific location, for example, item discount information, game level information, game character information, and a detour path for a game.

When the user of the mobile terminal 14 goes to a specific store at a specific location in the offline state and executes the application, or executes the application to check in and acquires the item, the discount rate corresponding to the discount information of the item for the specific store is obtained. Can be applied, or game points can be provided. In addition, a user of the mobile terminal 14 goes to a specific store at a specific location in the offline state and executes an application or executes an application to check in, purchases a product of a specific store, and then purchases a receipt (for example, a purchase receipt). Can be scanned and transmitted, in which case, additional discount information or game points of items relating to a particular store can be provided.

When the user of the portable terminal 14 goes to a specific store at a specific location in the offline state and executes an application or executes an application and checks in, the user enters a game level corresponding to game level information accessible from a specific store. can do. In this case, the user of the portable terminal 14 may be provided with discount information or a game point of an item related to a specific store. In addition, after a user of the mobile terminal 14 purchases a product of a specific store, the user may scan and transmit a purchase receipt (for example, a barcode of the purchase receipt), in which case, additional discount information or a game of an item related to the specific store may be transmitted. You can get points.

Each of the store terminals 16-1, 16-2,..., 16-n may be a smart phone, a tablet computer, a personal computer, or the like capable of connecting to the communication network 10. In addition, each of the store terminals 16-1, 16-2,..., 16-n may be terminals belonging to a main store or a branch paying an advertisement fee. As an example, each of the store terminals 16-1, 16-2,..., 16-n may access the application providing server 12 to check and pay the advertisement fee. In another embodiment, each of the store terminals 16-1, 16-2,..., 16-n accesses the application providing server 12 through the communication network 10 to download and store the store application. After that, you can run the store application to check the advertising fee and pay. That is, the application for a store is an application that can be provided to stores that market through a contract with a company of the application providing server 12. The application can be used to check and pay the advertisement fee.

2 is a block diagram showing the configuration of a portable terminal according to an embodiment of the present invention.

2, the portable terminal 14 may include a controller 20, a display 22, a storage 24, a transceiver 26, and a location tracker 28.

The transceiver 26 may be connected to the communication network 10 of FIG. 1 to receive an application from the application providing server 12 of FIG. 1, and provide specific location information to the application providing server 12.

The display unit 22 may display buttons (icons) on the screen, and a touch sensor for executing an application may be attached by recognizing a touch of the buttons (icons) displayed on the screen. . In addition, if the game application is executed, the display unit 22 may display the game content on the screen to enjoy the game, and display the menu on the screen to purchase an item by selecting an item purchase menu. In addition, the display unit 22 may perform check-in by inputting address information of a specific store at a specific location. That is, if a game application is executed, the display unit 22 may transmit address information of a specific store at a specific location to the application providing server 12 of FIG. 1 by displaying a menu on a screen and selecting an address input menu. have.

The storage unit 24 may store an application received from the transceiver 26.

The transceiver 26 is connected to the communication network 10 of FIG. 1 to receive an application transmitted from the application providing server 12 of FIG. 1, for example, a game application or for an application relating to a specific store at a specific location. Marketing information such as discount information, game level information, game character information, and detour information about the game may be received. In addition, the transceiver 26 may transmit specific location information of the portable terminal 14 of FIG. 1 or transmit address information of a specific store for check-in.

When the application is executed, the location tracking unit 28 may automatically provide specific location information of the mobile terminal 14 through the communication network 10 of FIG. 1.

When the application button displayed on the screen of the display unit 22 is touched, the controller 20 may execute an application stored in the storage unit 24 and display the displayed on the display unit 22. In addition, the controller 20 may control the data flow between the display unit 22, the storage unit 24, the transceiver unit 26, and the position tracking unit 28.

The camera 30 may be used to scan a purchase receipt (eg, a barcode of a purchase receipt) when a product is purchased at a specific store at a specific location.

3 is a block diagram showing the configuration of an application providing server according to an embodiment of the present invention.

Referring to FIG. 3, the application providing server 12 may include a controller 40, a transceiver 42, and a database 44.

The transceiver 42 is connected to the communication network 10 of FIG. 1 and transmits an application, such as a game application, to the portable terminal 14 of FIG. 1, or marketing information about a specific store at a specific location, such as a discount. Information, game level information, game character information, and detour information about the game can be transmitted. In addition, the transceiver 42 may receive location information of the portable terminal 14 of FIG. 1 or may receive address information of a specific store for check-in.

The database 44 stores an application for the portable terminal of FIG. 1 and an application storage unit 44-1 storing an application for the store terminals 1, and marketing information for storing marketing information about a specific store at a specific location. 44-2 stores member information such as connection information of portable terminal users and store terminal users, item acquisition information, game level information, game character information, game detour information, point information, and the like. It may include a member information storage unit 44-3, and a billing history information storage unit 44-4 for storing the billing history information of the portable terminal users and store terminal users. ) Can additionally store the purchase history and major movement of the member's purchases.

When the application is requested from each of the portable terminal 14 or the store terminals 16-1, 16-2,..., 16-n of FIG. 1, the controller 40 sends the request to the application storage unit 44-1. The stored corresponding application may be provided to each of the mobile terminal 14 and the store terminals 16-1, 16-2,..., 16-n. In addition, when the location information is received from the portable terminal 14, the control unit 40 provides marketing information of stores near the location corresponding to the location information stored in the marketing information storage unit 44-2 of the database 44. If the address information is input as the location information and the address information matches the address information of the specific store, the information on the marketing information may be provided. If the marketing information is discount information of the item for the application, when the acquisition request of the item is received from the portable terminal 14, the control unit 40 calculates a purchase amount by applying a discount rate according to the discount information of the item, and marketing information. If is the level information of the game of the application, if the entry request to the corresponding level of the game from the portable terminal 14, to enter the level. If the marketing information is information about the game character, and the game is executed by the portable terminal 14, the controller 40 controls the game character's ability, the character of the game character, the number of characters that can participate in the game, or the game. Allow the type of characters that can participate in to be changed. In addition, if the marketing information is detour information about the game, the controller 40 provides a detour path of the game when the game is executed by the portable terminal 14 so that the game can be easily broken through.

 In addition, the controller 40 may additionally provide a point when the address information matches the address information of a specific store. In addition, after the product is purchased in a particular store, the control unit 40 scans and transmits a purchase receipt from the portable terminal, and if there is a request for acquiring the item, applies the additional discount rate to the discount rate or pays points or free items. have. The controller 40 may request an advertisement amount corresponding to the discount information to the store terminal and additionally charge an advertisement amount corresponding to the number of people who have checked-in to a specific store. The controller 40 may store the purchase price and the advertisement price related information in the billing history information storage unit 44-4 of the database 44.

In addition, the controller 40 may provide marketing information with reference to a purchase history and a main moving line (moving area or activity area) for each purchase item of the members stored in the member information storage unit 44-3. Although the above-described embodiment mainly describes a marketing method of inducing a visit to a specific store using a game application for a portable terminal and leading to product sales, the marketing method is not necessarily a game application, and uses various applications for the portable terminal. It can drive visits to specific locations and lead to product sales.

In the above-described embodiment, it has been described that the application providing server not only provides an application but also performs a marketing function, but the application providing server provides only an application and performs a marketing function by providing a separate marketing server (not shown). It can also be configured to.

The embodiments of the present invention described above can be implemented in the form of program instructions that can be executed through various computer components and recorded on a computer-readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the recording medium may be those specially designed and constructed for the present invention or may be those known to those skilled in the computer software field. Examples of computer-readable media include magnetic media such as hard disks, floppy disks, and magnetic tape; optical recording media such as CD-ROMs and DVDs; magneto-optical media such as floptical disks; ) And hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules for performing the processing according to the present invention, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, Those skilled in the art will appreciate that various modifications, additions and substitutions are possible, without departing from the scope and spirit of the invention as disclosed in the accompanying claims.

Therefore, the spirit of the present invention should not be limited to the embodiments described above, and all of the equivalents or equivalents of the claims, as well as the claims below, are included in the scope of the spirit of the present invention. I will say.

100: System
10: Network
12; Application Serving Server
14: portable terminal
16-1, 16-2, ..., 16-n: store terminal
20, 40:
22: display unit
24:
26, 42: transceiver
28: location tracking unit
30: Camera
44: Database

Claims (34)

(a) receiving location information of the portable terminal at the application providing server; And
(b) in the application providing server, if the location information of the portable terminal matches the location information of a specific store, providing a benefit according to marketing information for an application,
And the marketing information for the application relating to the specific store is provided by the application providing server to the portable terminal. The method of claim 1,
In the application providing server, when providing the marketing information for the application relating to the specific store to the portable terminal,
The method of claim 1, wherein the application providing server is provided when the application is executed in the portable terminal regardless of whether the portable terminal receives the location information. 3. The method of claim 2,
The application providing server, the marketing method using an application, characterized in that further providing marketing information for a specific store for the particular store. The method of claim 1,
In the step (a)
The application providing server, when receiving the location information of the portable terminal, the marketing method using the application, characterized in that for providing the marketing information for the application for the application relating to the specific store adjacent to the location information. . The method of claim 1,
The marketing information for the application is discount information of an item for the application,
In the step (b)
And a request for acquiring the item, applying a discount rate according to the discount information of the item. The method of claim 5,
In the step (b)
When a product is purchased at the specific store and a purchase receipt is scanned and transmitted from the portable terminal,
According to a request for acquiring the item, a marketing method using an application, wherein an additional discount rate is applied to the discount rate or points or free items are paid. The method of claim 5,
(c) a marketing method using an application, further comprising the step of billing the advertisement price corresponding to the discount information to a shop terminal. The method of claim 7, wherein
In the step (c)
The application providing server, the marketing method using the application, characterized in that additionally billing the shop terminal the advertising amount corresponding to the number of people who visited the check-in. The method of claim 1,
The marketing information for the application is game level information of the application,
In the step (b)
In the portable terminal, the marketing method using the application, characterized in that to enter the game level corresponding to the game level information by the application. The method of claim 1,
The marketing information for the application is information about the game character of the application,
In the step (b)
In the portable terminal, the marketing method using an application, characterized in that for changing the information on the game character by the application. The method of claim 10,
Information about the game character
And information on at least one of a capability value of the game character, a character of the game character, the number of characters that can participate in the game, and a type of character that can participate in the game. The method of claim 1,
The marketing information for the application is detour information for the game of the application,
In the step (b)
In the portable terminal, the marketing method using the application, characterized in that to enable the game to break through the bypass path. The method according to any one of claims 5, 9, 11, and 12,
In the step (b)
And the address of the specific store is provided as the location information by the portable terminal. The method according to any one of claims 5, 9, 11, and 12,
In the step (b)
In the application providing server, if the location information of the portable terminal coincides with the location information of the specific store, the marketing method using an application, characterized in that additionally provided. The method according to any one of claims 9, 11, and 12,
In the step (b)
When a product is purchased at the specific store and a purchase receipt is scanned and transmitted from the portable terminal,
Marketing method using the application, characterized in that to pay points or free items. The method according to any one of claims 9, 11, and 12,
(c) in the application providing server, further comprising the step of claiming an advertisement amount corresponding to the number of people who visited the specific store and checked-in to the store terminal. According to claim 2, When the application providing server provides the marketing information for the application to the portable terminal,
Marketing method using an application, characterized in that to refer to at least one of the purchase history and the main copper wire of the user of the portable terminal. A database storing marketing information for an application relating to a specific store; And
A control unit for receiving the location information of the portable terminal and providing a benefit according to the marketing information for the application when the location information matches the location information of a specific store,
The control unit
And marketing information for the application relating to the specific store to the portable terminal. 19. The method of claim 18,
The control unit
When providing the marketing information for the application relating to the specific store to the portable terminal,
And the marketing information for the application is provided when the application is executed in the portable terminal regardless of whether the location information of the portable terminal is received. 20. The method of claim 19,
The control unit
Marketing device using an application, characterized in that for providing additional marketing information for a specific store for the particular store. 19. The method of claim 18,
The control unit
And receiving the location information of the portable terminal, providing the marketing information for the application relating to the specific store adjacent to the location information to the portable terminal. 19. The method of claim 18,
The marketing information for the application is discount information of an item for the application,
The control unit
And a request for acquiring the item, applying a discount rate according to the discount information of the item. The method of claim 22,
The control unit
A product is purchased at the specific store, a purchase receipt is scanned and transmitted from the portable terminal, and according to a request for acquiring the item, an additional discount rate is applied to the discount rate, or points or free items are paid. Marketing device using the application. The method of claim 22,
The control unit
The marketing apparatus using the application, characterized in that for claiming the advertising amount corresponding to the discount information to the shop terminal. 25. The method of claim 24,
The control unit
The marketing device using the application, characterized in that additionally billing the shop terminal an advertising amount corresponding to the number of people who visited the particular store to check-in. 19. The method of claim 18,
The marketing information for the application is game level information of the application,
The control unit
In the portable terminal, the marketing device using the application, characterized in that for entering the game level corresponding to the game level information by the application. 19. The method of claim 18,
The marketing information for the application is information about the game character of the application,
The control unit,
In the portable terminal, the marketing device using the application, characterized in that for changing the information on the game character by the application. 28. The method of claim 27,
Information about the game character
And information about at least one of a capability value of the game character, a character of the game character, the number of characters that can participate in the game, and a type of character that can participate in the game. 19. The method of claim 18,
The marketing information for the application is detour information for the game of the application,
The control unit
In the portable terminal, the marketing device using the application, characterized in that by running the application to enable the game to break through the bypass path. The method according to any one of claims 22, 26, 27, and 29,
The marketing device using the application, characterized in that the address of the specific store is provided as the location information by the portable terminal. The method according to any one of claims 22, 26, 27, and 29,
The control unit
And if the location information of the portable terminal matches the location information of the specific store, further providing a point. The method according to any one of claims 26, 27, and 29,
The control unit
When a product is purchased at the specific store and a purchase receipt is scanned and transmitted from the portable terminal,
Marketing device using the application, characterized in that to pay points or free items. The method according to any one of claims 26, 27, and 29,
The control unit
The marketing apparatus using the application, characterized in that for claiming the advertising amount corresponding to the number of people who visited the specific store to check-in to the store terminal. 20. The method of claim 19,
The control unit
When providing the marketing information for the application to the portable terminal,
Marketing device using an application, characterized in that for referring to at least one of the purchase history and the main copper wire of the user of the portable terminal.

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