KR101763981B1 - Marketing method and apparatus using application - Google Patents

Abstract

The present invention relates to a marketing method and apparatus using an application. According to an aspect of the present invention, there is provided a method for providing a portable terminal, the method comprising the steps of: (a) receiving location information of a portable terminal from an application providing server; and (b) Providing marketing information for the application related to the specific store to the portable terminal, and providing the benefit according to marketing information for the application, wherein the application providing server provides the marketing information for the application for the specific store to the portable terminal Method is provided. According to the present invention, it is possible to increase the sales of a specific shop by inducing users of the portable terminal using the application to visit a specific shop on the off-line in order to acquire an item or enter a game level.

Description

[0001] MARKETING METHOD AND APPARATUS USING APPLICATION [0002]

The present invention relates to a marketing method using an application capable of providing a virtual or substantial benefit according to marketing information when an application is executed in a portable terminal, positional information is transmitted, and the positional information coincides with positional information of a specific shop at a specific position And apparatus.

Most applications can only provide their own functionality. For example, the game application may provide the game content, the web application may provide the web content, the banking application may provide the banking content, or the advertisement may be additionally provided to the content.

The conventional application displays advertisements on the screen of the terminal together with the corresponding contents of the application or alone by executing the application, thereby searching for a certain shop that exists in the offline, thereby increasing sales of a specific shop in a specific location It was a fact that it was difficult to get it directly.

Korean Patent Laid-Open No. 10-2010-0137792 discloses a technique disclosed in "a method of advertising using an online game and a recording medium on which a program for performing the method is recorded" Storing the game object drawing information of the game screen in the rendering area in response to the game object, hooking the rendering area, changing the game object drawing information to include the advertisement object information provided from the game server, And rendering the game screen by rendering the game object drawing information including the advertisement object stored in the rendering area.

This technique inserts advertisement object information into a specific area of a game screen through hooking of game object drawing information stored in a rendering area, or inserts advertisement object information into a game screen dynamically by replacing game object information with advertisement object information . However, this technology displays advertisements on the screen, making it difficult to directly bring the sales of certain stores to advertising.

SUMMARY OF THE INVENTION It is an object of the present invention to solve all the problems of the prior art described above.

In addition, the present invention provides a virtual or practical benefit according to marketing information when an application is executed in a portable terminal, location information is transmitted, and the location information coincides with location information of a specific shop, for example, address information, The other purpose is to be able.

In order to accomplish the objects of the present invention as described above and achieve the characteristic effects of the present invention described below, the characteristic structure of the present invention is as follows.

According to an aspect of the present invention, there is provided a method for providing a portable terminal, the method comprising the steps of: (a) receiving location information of a portable terminal from an application providing server; and (b) Providing marketing information for the application related to the specific store to the portable terminal, and providing the benefit according to marketing information for the application, wherein the application providing server provides the marketing information for the application for the specific store to the portable terminal Method is provided.

As a first example, the marketing information for the application is discount information of an item for the application, and if there is a request to acquire the item in the step (b), a discount rate according to the discount information of the item .

As a second example, the marketing information for the application is game level information of the application, and in the step (b), the mobile terminal may allow the application to enter a game level corresponding to the game level information .

As a third example, the marketing information for the application is information on a game character of the application, and in the step (b), information on the game character is changeable by the application in the portable terminal .

As a fourth example, the marketing information for the application is detour information for a game of the application, and in the step (b), the application is executed in the portable terminal so that the game can be broken through the detour path .

According to another aspect of the present invention, there is provided a mobile terminal, comprising: a database storing marketing information for an application related to a specific store; and a mobile terminal for receiving location information of the mobile terminal, And a controller for providing a benefit according to marketing information, wherein the controller provides the marketing information for the application related to the specific store to the portable terminal.

According to the present invention, it is possible to increase the sales of a specific store by inducing users of the portable terminal using the application to directly visit a specific shop at a specific location on the off-line in order to acquire items and enter a game level.

In addition, an application provider (or a marketing company) can use the application to earn additional revenue by marketing a particular store in a particular location.

1 is a block diagram of a marketing system using a mobile application according to an embodiment of the present invention.
2 is a block diagram showing a configuration of a portable terminal according to an embodiment of the present invention.
3 is a block diagram showing a configuration of an application providing server according to an embodiment of the present invention.

The following detailed description of the invention refers to the accompanying drawings, which illustrate, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different, but need not be mutually exclusive. For example, certain features, structures, and characteristics described herein may be implemented in other embodiments without departing from the spirit and scope of the invention in connection with an embodiment. It is also to be understood that the position or arrangement of the individual components within each disclosed embodiment may be varied without departing from the spirit and scope of the invention. The following detailed description is, therefore, not to be taken in a limiting sense, and the scope of the present invention is to be limited only by the appended claims, along with the full scope of equivalents to which such claims are entitled, if properly explained. In the drawings, like reference numerals refer to the same or similar functions throughout the several views.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, so that those skilled in the art can easily carry out the present invention.

1 is a block diagram of a marketing system using a mobile application according to an embodiment of the present invention.

1, the system 100 includes a communication network 10, an application providing server 12, a portable terminal 14, and store terminals 16-1, 16-2, ..., 16-n. . ≪ / RTI >

First, the communication network 10 may be configured without regard to its communication mode such as wired and wireless, and may be a local area network (LAN), a metropolitan area network (MAN), a wide area network (WAN) Network), and the like. Preferably, the communication network 12 in the present invention may be a known World Wide Web (WWW).

The application providing server 12 can provide various kinds of applications including the game application to the portable terminal 14 through the communication network 10 of FIG. Also, the application providing server 12 can provide the shop application to the shop terminals 16-1, 16-2, ..., 16-n through the communication network 10. [

The application providing server 12 receives marketing information for an application related to a specific shop at a specific position via the communication network 10, for example, discount information on items, game level (stage) information, information on game characters, You can provide bypass information. The application providing server 12 may provide marketing information for an application related to a specific shop at a specific location even when the user of the portable terminal 14 blocks the location information of the portable terminal 14. [ Upon reception of the location information, the application providing server 12 can provide marketing information for a specific shop at a specific location adjacent to the location information. If the specific store is located at a specific location, the application providing server 12 provides a plurality of marketing information can do. Here, the discount information of an item related to a specific shop at a specific location means that the user of the portable terminal 14 goes to a specific shop at a specific location on the off-line to execute the application and obtain discount information when the item is acquired The game level (stage) information for a specific shop at a specific location refers to a game level at which a user of the portable terminal 14 can enter the specific shop at a specific location on the off-line only after executing the application. That is, if the game application level of the game application is five levels, it is possible to enter two levels of the game only after visiting a specific convenience store of Yeoksam-dong. When the user of the portable terminal 14 completes one level of the game To enter the second level of the game, you have to go to a certain convenience store in Yeoksam-dong to play the game, or to run the game and check-in to enter the game's second level and enjoy the game. The discount rate of the discount information may vary from 1% to 100%. The information on the game character includes information such as the ability of the game character to be improved only when the user of the portable terminal 14 goes to a specific shop at a specific location on the off-line and executes the application, the character of the game character, And the type of characters that can participate in the game. That is, if the ability value of the game character of the game application varies from 1 to 10, if the user can visit the specific convenience store (for example, Yeoksam-dong) In order for a user to have seven or more game character stats, a game character can have a stats value of 7 or more by visiting a specific convenience store in Yeoksam-dong, executing a game, executing a game, and checking in. If the character of the game character of the game application is of a good character and the character of the character may be changed to a bad character by visiting a specific convenience store of Yeoksam-dong, the user of the portable terminal 14 may change the character of the game character The person can change his / her personality by visiting a specific convenience store in the game, running the game, or checking in the game. If the number of characters capable of participating in the game application game is three and the number of characters can be changed to six if visiting a specific convenience store in Yeoksam-dong, the user of the portable terminal 14 changes the number of game characters The number of characters can be changed only by visiting a specific convenience store in Yeoksam-dong to execute a game, or to execute a game and check-in. The information about the game refers to the character of the game character. The bypass information for the game is information about enabling the game of the same level to be passed through the bypass route more easily. If the user visits a specific convenience store in Yeoksam-dong, If the user of the portable terminal 14 can break through the game, the user of the portable terminal 14 can visit the specific convenience store of Yeoksam-dong to play the game, or play the game, and check-in the game to break through the game.

In addition, the application providing server 12 can provide a game point when visiting the specific shop at a specific location on the off-line to execute the application, execute the application, and acquire the item. In addition, the application providing server 12 may provide an advertisement amount obtained by multiplying a discount amount (for example, item price x discount rate) by a certain multiplier to the shop terminals 16-1, 16-2, ..., 16-n . In addition, the application providing server 12 may be a person who has visited a specific shop at a specific location and checked in by the shop terminals 16-1, 16-2, ..., 16-n The amount of advertising corresponding to the number of advertisements. In other words, the application providing server 12 visits a specific shop at a specific location to check-in or checks-in, and when a large number of people have acquired items, the application providing server 12 sets a certain multiplier It is possible to additionally provide the multiplied advertising amount.

In addition, the application providing server 12 may additionally provide marketing information for a specific store as well as marketing information for an application. For example, the marketing information for a particular store may be discount information for a product sold at a particular store. If a particular store is a Nike store located in Yeoksam-dong, it may be a discount for sports clothing sold at a Nike store in Yeoksam-dong.

The portable terminal 14 may be a smart phone, a tablet computer, or the like, which can be connected to the communication network 10, and may provide location information. The portable terminal 14 can access the application providing server 12 through the communication network 10, download and store the application, and execute the application. In addition, the portable terminal 14 can execute an application, input an address of a specific shop, and transmit the address to the application providing server 12. Then, the portable terminal 14 can receive marketing information for an application related to a specific shop at a specific location, for example, discount information on items, game level information, information on the game character, and bypass route to the game.

When the user of the portable terminal 14 goes to a specific shop at a specific location on the off-line to execute an application, executes an application and check-in, and acquires an item, the discount rate corresponding to the discount information of the item Or receive game points. In addition, the user of the portable terminal 14 goes to a specific shop at a specific location on the off-line to execute an application or execute an application to check-in, and after purchasing a product of a specific store, a purchase receipt And in this case, additional discount information or a game point of items related to a specific shop can be provided.

When the user of the portable terminal 14 goes to a specific shop at a specific location on the off-line to execute the application or execute the application and check-in, the game terminal enters the game level corresponding to the game- can do. In this case, the user of the portable terminal 14 may be provided with discount information or game points of items related to a specific shop. In addition, after the user of the portable terminal 14 purchases the product of the specific store, the user can scan the purchase receipt (for example, the barcode of the purchase receipt) and transmit the purchase receipt. In this case, Points can be provided.

Each of the store terminals 16-1, 16-2, ..., 16-n may be a smart phone, a tablet computer, a personal computer, etc., which can be connected to the communication network 10. [ Also, each of the shop terminals 16-1, 16-2, ..., 16-n may be terminals belonging to the head office or branch paying the advertisement fee. In one embodiment, each of the shop terminals 16-1, 16-2, ..., and 16-n may access the application providing server 12 to check and pay the advertisement fee. In another embodiment, each of the store terminals 16-1, 16-2, ..., and 16-n accesses the application providing server 12 through the communication network 10 to download and store the store application After that, you can run the store application to check and pay the advertisement fee. That is, the store application is an application that can be provided to a shop that is engaged in marketing through a contract with a company of the application providing server 12, and can confirm and pay the advertisement fee using this application.

2 is a block diagram showing a configuration of a portable terminal according to an embodiment of the present invention.

2, the portable terminal 14 may include a control unit 20, a display unit 22, a storage unit 24, a transmission / reception unit 26, and a position tracking unit 28. [

The transmission / reception unit 26 is connected to the communication network 10 of FIG. 1, and can receive applications from the application providing server 12 of FIG. 1 and can provide specific location information to the application providing server 12.

The display unit 22 can display buttons (icons) on the screen, and a touch sensor capable of executing an application can be attached by recognizing the touch of the buttons (icons) displayed on the screen . In addition, if the game application is executed, the display unit 22 can display the game content on the screen and enjoy the game, and can display the menu on the screen and select the item purchase menu to purchase the item. In addition, the display unit 22 can perform a check-in by inputting address information of a specific shop at a specific location. That is, if the game application is executed, the display unit 22 displays the menu on the screen and selects the address input menu, thereby allowing the application providing server 12 of FIG. 1 to transmit the address information of a specific shop at a specific location have.

The storage unit 24 may store the application received from the transmission / reception unit 26. [

The transmission / reception unit 26 is connected to the communication network 10 of Fig. 1 and receives an application transmitted from the application providing server 12 of Fig. 1, for example, a game application, Marketing information, for example, discount information, game level information, information on the game character, and bypass information on the game. Also, the transceiver 26 can transmit specific location information of the portable terminal 14 of Fig. 1 or transmit address information of a specific store for check-in.

When the application is executed, the location tracking unit 28 can automatically provide the specific location information of the portable terminal 14 through the communication network 10 of FIG.

The control unit 20 may control the display unit 22 to display an application stored in the storage unit 24 when the application button displayed on the screen of the display unit 22 is touched. The control unit 20 may control the data flow between the display unit 22, the storage unit 24, the transceiver unit 26, and the position tracking unit 28.

The camera 30 may be used to scan a purchase receipt (e.g., a barcode of a purchase receipt) when the merchandise is purchased at a particular store in a particular location.

3 is a block diagram showing a configuration of an application providing server according to an embodiment of the present invention.

Referring to FIG. 3, the application providing server 12 may include a control unit 40, a transceiver unit 42, and a database 44.

Reception unit 42 is connected to the communication network 10 of Fig. 1 and transmits an application, for example, a game application to the portable terminal 14 of Fig. 1, or transmits marketing information on a specific shop in a specific location, Information on the game level, information on the game character, and bypass information on the game can be transmitted. Also, the transceiver 42 can receive the location information of the portable terminal 14 of FIG. 1 or receive address information of a specific store for check-in.

The database 44 stores an application for the portable terminal of FIG. 1 and an application storage unit 44-1 for storing an application for the store terminals 1, a marketing information storage for storing marketing information on a specific shop at a specific location A member 44-2, member information, for example, connection information, item acquisition information, game level information, game character information, and bypass information and point information for a game, And a billing history information storage unit 44-4 storing billing history information of the portable terminal users and the store terminal users. The membership information storage unit 44-3 ) May additionally store the purchasing history and the main copper line for the purchased item of the member.

The control unit 40 requests the application from the portable terminal 14 or the store terminals 16-1, 16-2, ..., 16-n in FIG. 1 to the application storage unit 44-1 And can provide the stored application to each of the portable terminal 14 and the store terminals 16-1, 16-2, ..., 16-n. When the location information is received from the portable terminal 14, the control unit 40 provides the marketing information of the shops near the location corresponding to the corresponding location information stored in the marketing information storage unit 44-2 of the database 44 If the address information is inputted as the location information and the address information matches with the address information of the specific shop, the benefit of the marketing information can be provided. If the marketing information is discount information of an item for the application, the control unit 40 calculates the purchase amount by applying a discount rate according to the discount information of the item if the item is requested to be acquired from the portable terminal 14, The level information of the game of the application is input from the portable terminal 14 to the corresponding level of the game. If the marketing information is information on the game character, the controller 40 determines whether the game is executed by the portable terminal 14 based on the game character's character value, the character of the game character, the number of characters that can participate in the game, So that the type of the character that can participate in the game can be changed. In addition, if the marketing information is bypass information for the game, the control unit 40 provides a detour route of the game when the game is executed by the portable terminal 14 so that the game can be easily broken.

 In addition, the control unit 40 can additionally provide points if the address information matches the address information of the specific shop. In addition, after the purchase of a product at a specific shop, the control unit 40 may scan the purchase receipt from the portable terminal and transmit the purchase receipt. When the purchase request is received, the control unit 40 may apply an additional discount rate to the discount rate, have. The control unit 40 can charge the advertisement amount corresponding to the discount information to the shop terminal and additionally charge the advertisement amount corresponding to the number of persons who check-in to the specific shop. The control unit 40 may store the purchase amount and the advertisement amount related information in the billing details information storage unit 44-4 of the database 44. [

In addition, the control unit 40 can provide marketing information by referring to purchase history and major copper lines (moving area or activity area) of the purchased items of the members stored in the member information storage unit 44-3. Although the marketing method for inducing a visit to a specific shop and leading to a sale of goods using the game application for the portable terminal has been mainly described in the above embodiment, it is not necessarily a game application, and various applications for the portable terminal are used It can lead to visits to specific locations and lead to product sales.

In the above-described embodiment, it is described that the application providing server performs not only the application but also the marketing function. However, the application providing server may provide only the application and may include a separate marketing server (not shown) .

The embodiments of the present invention described above can be implemented in the form of program instructions that can be executed through various computer components and recorded on a computer-readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the recording medium may be those specially designed and constructed for the present invention or may be those known to those skilled in the computer software field. Examples of computer-readable media include magnetic media such as hard disks, floppy disks, and magnetic tape; optical recording media such as CD-ROMs and DVDs; magneto-optical media such as floptical disks; ) And hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules for performing the processing according to the present invention, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, Those skilled in the art will appreciate that various modifications, additions and substitutions are possible, without departing from the scope and spirit of the invention as disclosed in the accompanying claims.

Therefore, the spirit of the present invention should not be construed as being limited to the above-described embodiments, and all of the equivalents or equivalents of the claims, as well as the following claims, I will say.

100: System
10: Network
12; Application providing server
14: Portable terminal
16-1, 16-2, ..., 16-n:
20, 40:
22:
24:
26, 42: Transmitting /
28:
30: Camera
44: Database

Claims (12)

A method of marketing using one or more applications,
(a) providing, by an application providing server, marketing information for an application related to a specific store among the one or more applications and information on a location of the specific store to a portable terminal equipped with the application;
(b) providing, by the application providing server, a benefit according to marketing information for the application to the user when the user of the portable terminal is confirmed to have visited the specific store; And
(c) billing, by the application providing server, an advertisement amount proportional to at least one of the provided benefit and the number of users who visited the specific shop to the terminal of the specific shop
Lt; / RTI >
Wherein the marketing information for the application includes information about benefits of at least one of an item of the application, a game level, a game character, and a game bypass path. The method according to claim 1,
In the step (a)
Wherein the marketing information for the application is directly displayed on the screen of the portable terminal. The method according to claim 1,
In the step (a)
Wherein information about the location of the particular store is displayed with information about the benefit. The method according to claim 1,
In the step (a)
And information on a product or service provided by the specific shop is further provided to the portable terminal. The method according to claim 1,
In the step (b)
Wherein the user is identified as visiting the particular store if the user runs the application at the location of the particular store or if the user runs the application and checks in to the location of the particular store. The method according to claim 1,
In the step (b)
Providing the item to the user free of charge or allowing the user to purchase the item at a discounted price in the application. The method according to claim 1,
In the step (b)
Allowing the user to enter the game level in the application. The method according to claim 1,
In the step (b)
Allowing the user to change information about the game character in the application. 9. The method of claim 8,
Wherein the information on the game character is information on at least one of a capability value of the game character, a character of the game character, a number of characters capable of participating in the game of the application, and a type of a character capable of participating in the game . The method according to claim 1,
In the step (b)
And allowing the user to proceed through the bypass path of the application's game. The method according to claim 1,
In the step (b)
And providing the user with an additional benefit available in the application if the user is determined to have purchased the product or service at the particular store. An application providing server for marketing using one or more applications,
A database for storing marketing information for an application related to a specific shop among the one or more applications and information on a location of the specific shop; And
Providing marketing information for the application related to the specific shop and information about the location of the specific shop to the portable terminal provided with the application, and when it is determined that the user of the portable terminal has visited the specific shop, Providing a benefit according to marketing information to the user and billing the terminal of the specific store with an advertisement amount proportional to at least one of the provided benefit and the number of users visiting the specific store,
Lt; / RTI >
Wherein the marketing information for the application includes information about a benefit related to at least one of an item, a game level, a game character, and a game bypass path of the application.

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