KR20160099753A - Sightseeing information provide and partnership marketing connection using game - Google Patents

Abstract

The present invention relates to a sightseeing information providing and partnership marketing connection system using a game. The system of the present invention includes: an operator system which provides sightseeing information according to a current position of a user with membership and a sightseeing game inducing to visit a destination located at a previously established sightseeing route, and calculates payment in accordance with product information providing of an affiliated company and product purchasing of the user and then provides the calculated payment to the affiliated company, and provides an incentive to the user in accordance with destination visiting achievement and product purchasing; an affiliated company terminal which provides affiliated company information and product information by accessing the operator system, and provides a payment route of a purchasing money during product purchasing; and a user terminal which plays the sightseeing game by accessing a system operator, and transmits the progress of the sightseeing game to the system operator, and on the other hand, performs payment through the payment route. The present invention can acquire sightseeing information through the game and also can realize real business transaction.

Description

[0001] SIGHTSEEING INFORMATION PROVIDING AND PARTNERSHIP MARKETING CONNECTION USING GAME [0002]

The present invention relates to a tourism information providing system and an affiliate marketing link system using a game, and more particularly, to an affiliate company and a user who are members of a system, Based tourism game, it is possible to advertise the affiliated companies and products in the course of the tourism game, to induce the purchase of the products, and to utilize useful tourist information while playing games at the actual tourist sites directly, The present invention relates to a system for providing tourism information using a game, which is a business model that enables a wide range of tourism experiences and facilitates purchase of goods, and an affiliate marketing link system.

Generally, augmented reality is a process of combining and extending useful information generated by a computer over the image to show images and pictures in computer programming.

The earliest application of augmented reality is known to be head-mounted computer display devices (HUDs) used in military planes and tanks. When one of the members looks at the actual external environment, the same information appears on the cockpit cover or the viewfinder. The faster computer processor enabled the combination of the information display and the real-time display with the front display.

Such augmented reality is often used to add environmental information, health information, and other information to game participants' views in an electronic one-shot game (EFS game). Several armies have experimented with adding overlay to the personal head mounts used by real soldiers.

Recently, the application of augmented reality to smartphones has developed a function to view information such as building addresses, real estate trends, retail discounts, and restaurant usage history on specific Internet sites viewed through the device's viewfinder or electronic display device . Such information is provided through a Global Positioning System (GPS) in conjunction with a commercial open source database.

To summarize, augmented reality is a hybrid virtual reality system (Hybrid VR system) that combines a real environment with a virtual environment. It is a technology that overlaps three-dimensional virtual objects in the real world. Architecture design, and manufacturing process management. Recently, however, the application range has expanded to include location-based services and mobile games.

On the other hand, the tourist information providing system (tourist information information system) is a system that allows foreign tourists or domestic public to share tourist information with computers or the Internet through the tourist information system tourist statistics database such as international statistics, tourist statistics, It is a technology that can be utilized in the mobile environment and is provided by the national government, local governments, private companies, etc. However, such a tourist information providing system is merely providing introduction, guidance, and peripheral utilization guides of tourist sites .

In recent years, a number of techniques have been introduced to combine the augmented reality system with the tourism information providing system to provide tourist information close to the actual sight.

The prior art of a tourist information providing system incorporating such a conventional augmented reality will be described as follows.

First, Korean Patent Publication No. 10-2002-0000680 (method of advertising a local commercial through a treasure hunt game on a web map; filed on Jun. 28, 2000) is exemplified. A first step of providing specific advertisements and hidden pictures on a map and displaying a screen including a scale map of the area and a hidden picture linked to the map by a user's local search command; A second step in which the user searches for hidden treasures while moving coordinates on the map; If the hidden treasure is found in the middle of the game, it includes the third stage of congratulating the winner, informing the other game players of the prize winner information, and displaying the treasure found. "

Next, Korean Patent Publication No. 10-2013-0125774 (a map having a media icon; filed on November 15, 2011) is cited as an example, and a technical feature thereof is " Selecting one of the plurality of media items; wherein the selected media item is associated with the map and the user's interest; Selecting a segment from the media item, wherein the selected segment is related to the user's interest; Generating a distorted segment based on the selected segment, the selected segment being distorted to facilitate positioning the distorted segment in the map; And composing the distorted segment as a media icon on the map. &Quot;

The above-described related art provides a realistic map by merely mapping a map to a 3D map and real-world maps, and providing information related to tourism by combining images and moving images of sightseeing spots and stores on a map. The map has a merit that it can grasp the geography of the sightseeing spot accurately and make it easy to check the information of the sightseeing spot. However, there is a weakness or lack of the ability of foreign tourists or domestic ordinary people to participate directly in tourism, that is, to actively and positively participate in tourism, and in addition, There was a problem.

In addition, foreign tourists or domestic ordinary people are vulnerable or lack the ability to actively purchase products, that is, to actively purchase goods from shops (such as department stores, small marts, and stores) during sightseeing. There was a limited problem.

In order to solve the above-described problems, the present invention provides a system for providing a tourism game based on an augmented reality on an on-line (smartphone application, Internet site, etc.) In the course of the game, it is possible to advertise the affiliated companies and products, to induce the purchase of goods, and to provide users with a systematic and broad tourism experience by utilizing useful tourist information while playing games at the actual tourist sites The purpose of this study is to provide tourism information using game, which is a business model that makes it easy to purchase, and to provide an affiliate marketing link system.

According to an aspect of the present invention, there is provided a tourism game providing tour information according to a current location of a registered user, A set of actions to provide incentives to the user in accordance with the achievement of the destination visit and the purchase of the product, An operator system 110; An affiliate company terminal 120 that provides on-line information with the operator system 110 to provide business information and product information, and provides a payment path for the product purchase price when the user purchases the product; The tour operator can access the system operator 110 online and activate the tour game to play the tour game while the tour operator proceeds to transmit the tour game progress to the system operator 110, And a user terminal (130) for making payment through a payment path provided by the user.

According to the present invention, first, in the case of a system operator, an affiliate company and a user who have joined the membership are informed of a tournament game based on an augmented reality on-line (application of a smart phone, It is possible to expect the effect that the advertisement profit is obtained by placing the advertisement on the homepage by receiving the profit of the affiliated company, the profit of the user's purchase of the item and the advertisement of the user.

Secondly, in the case of an affiliate company, it is expected that the system operator can become a sponsor of the system provided by the system operator or join the member, thereby securing the sales route of the commodity and obtaining the profit from the commodity sale have.

Thirdly, users can use the useful tourist information while playing games at the real tourist sites directly to obtain a systematic and wide tourism experience, and at the same time, purchase low-priced goods or free goods through events provided by the system operator or partners And the effect of compensating for the profit by the compensation commodity (goods) for participation in the active tourism and the achievement of the goal can be expected.

As described above, the present invention can provide a business model that enables both system operators, partners, and users to gain profits, thereby creating jobs through the new-concept tourism industry, .

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a configuration diagram briefly showing a configuration according to an embodiment of the present invention; FIG.
2 is a tour guide view in a tourism game according to an embodiment of the present invention.
3 is an illustration of an information pop-up in a tourism game according to an embodiment of the present invention;
4 is a diagram illustrating an example of usage guidance in a tourism game according to an embodiment of the present invention.
5 is a diagram illustrating an example of photographing in a tourism game according to an embodiment of the present invention.
FIG. 6 is an exemplary map screen in a tourism game according to an embodiment of the present invention; FIG.
FIG. 7 is an exemplary view of a play screen in a tourism game according to an embodiment of the present invention; FIG.
FIG. 8 is an exemplary view of a tourist attraction guide in a tourism game according to an embodiment of the present invention; FIG.
FIG. 9 is an illustration of store connection in a tourism game according to an embodiment of the present invention; FIG.

The present invention is described below with reference to the accompanying drawings.

As shown in FIG. 1, the system 100 for providing tourist information and providing an affiliate marketing using a game according to the present invention provides tourist information according to the present position of a registered user, Provide a tourism game that leads to the visit of the destination. Provide the information of the affiliated company with the affiliated company during the course of the tour game, settle the price of the purchase of the user, provide it to the affiliated company, An operator system 110 for processing and managing a series of operations that provide an incentive to a user upon purchase; An affiliate company terminal 120 that provides on-line information with the operator system 110 to provide business information and product information, and provides a payment path for the product purchase price when the user purchases the product; The tour operator can access the system operator 110 online and activate the tour game to play the tour game while the tour operator proceeds to transmit the tour game progress to the system operator 110, And a user terminal 130 for making a settlement through a settlement route provided by the user.

For the reference, the online system includes a computer system or a communication system that enables a terminal or a mobile to be interconnected via a wired / wireless communication network. In the present invention, And a server system for communicating with a smartphone and a smartphone equipped with a linked application or communicating with the smartphone and a computer system and allowing the communication to be performed.

In the meantime, the operator system 110 of the present invention connects the affiliated company terminal 120 and the user terminal 130 in a communicable state through a communication network connected with a wire / wireless communication line, And a database unit and a server unit for performing storage and management.

More specifically, the operator system 110 includes a main-DB 111a in which information on a tourist spot is stored, a GIS-DB 111b in which map information based on the augmented reality is stored, DB 111c storing information on a company and products, a user-DB 111d storing user information, and a settlement DB 111e storing commodity purchase price, mediation fee and incentive information, (111); A GIS server 112a for uploading or downloading the GIS-DB 111b and map information, and a character (avatar) which can be selected by the user, while providing tourist routes in advance according to tourist destinations, A game engine 112b equipped with a game program provided in 3D or / and 2D form, and map information based on the tourist information and the augmented reality, Provide a tournament game that will lead to the visit of the destination located in the pre-set tourist line. Provide the real-time information of the affiliated companies and products according to the collective information of the affiliated companies and the products, And when the payment amount corresponding to the purchase of the goods is deposited by the user, the payment amount deducted from the intermediate payment is settled and is provided to the affiliated company, Hayeoseo it may include a server 112 that includes the Main server (112c) to provide users with incentives based on the achievement and product purchases.

Meanwhile, the affiliated company terminal 120 of the present invention accesses online with the operator system 110 to collectively provide the company information and the product information, and provides information of the general product or the event product in real time according to the location of the user A program for providing a payment path for the purchase price of a product when the user purchases the product and depositing the payment, and / or a computer system or a POS terminal or a mobile device on which the application is installed.

Meanwhile, the user terminal 120 of the present invention accesses the system operator 110 on-line to activate the tourism game, and provides tourism information, partnership and product information on the tourism game, To the system operator 110, to make payment through the payment path provided by the affiliate company 120, or to manage the incentive provided by the operator system 110, Or a mobile device including a smart phone.

Meanwhile, in the present invention, the payment path may be an amount of money corresponding to the amount of the product purchased by the user, for example, a game money or a coupon (ticket) or a point accumulated in the payment program of the user terminal 130, , The operator system 110 immediately transmits to the affiliated company terminal 120 the payment amount obtained by subtracting the intermediation fee of the affiliated company from the purchase price of the commodity, and the settlement is made .

In addition, the payment path may include a game money or a coupon (ticket) or a point accumulated in the payment program of the user terminal 130 to the payment program of the affiliated company terminal 120 The settlement payment may be transmitted to the operator system 110, and the settlement may be made by further transmitting the intermediation fee to the operator system 110. [

At this time, the transfer of the mediation fee may be a description of the mediation fee or a real-time account deposit of the mediation fee.

Also, the game money or coupon (ticket) or point may be pre-paid or post-paid to a touring game program or application or a payment program provided by a messenger such as Nate On, KakaoTalk, or the like.

Hereinafter, the operation of the present invention will be described.

First, the present invention relates to a method for providing tourism information using a game provided by a main server 112c of an operator system 110 and an affiliate company terminal 120 and a user terminal 130 on a homepage of an affiliate marketing link system, Join. At this time, the main server 112c stores and manages the information registered in the member in the store management DB 111b and the user DB 111d, respectively.

After the subscription is made, when the affiliate company terminal 120 logs in and transmits the affiliated company information and product information, the main server 112c stores and manages the information in the store management DB 111b, When the terminal 130 logs in and downloads user information and a character setting and management game application, the main server 112c stores and manages the user application in the user DB 111b.

In this state, when the user terminal 130 activates the management game application, selects a tourist spot, and executes a management game, the main server 112c loads data corresponding to the selected tourist spot from the GIS-DB 111b At the same time, a tour game program is loaded from the game engine 112b and transferred to the user terminal 130, so that a tour game for providing step-by-step tour routes in 3D or / and 2D form is activated, .

While the game is being executed, the main server 112c tracks the current position of the user in real time (tracking the position based on the GPS system) Information is transmitted to the user terminal 130 in real time and displayed, thereby inducing the visit of the affiliate company and the purchase of the product.

When the merchandise is purchased as described above, the amount corresponding to the amount of the merchandise purchased by the user is paid to the affiliated company terminal 120 through the game money or coupon (ticket) or point accumulated in the payment program of the user terminal 130, The main server 112c saves the payment to the settlement DB 111e and subtracts the intermediation fee of the affiliate company from the purchase price of the commodity The settlement price is immediately transferred to the affiliated company terminal 120, the payment is processed, and the goods such as a point, a coupon, or a game money are provided to the user terminal 130.

Here, the above-mentioned user terminal 130 may store the above-mentioned storage state (holding state) of the coupon or point when the user approaches or enters the shop on the spot associated with the coupon or point described above by wireless communication such as Bluetooth or Wi- A warning unit capable of automatically informing the user of the warning can be additionally configured. Accordingly, the user can use the aforementioned coupon or point in the shop by notification of the warning section.

When the tour game is performed and all the sightseeing routes are visited or experienced, the main server 112c terminates the game and provides goods such as points, coupons, or game money to the user terminal 130 .

The present invention will now be described in more detail with reference to the following description.

1. Story

1) The main character is a traveler who does not know Seoul geography and visited for the first time.

2) Select the tourist attractions in the tour guide map to visit.

3) If you visited all tourist attractions, you can check the information at any time.

2. Common

1) Select game start from main screen and go to sightseeing map screen.

2) Select a tourist attraction to visit and go to the play screen.

3) After the game ends, set the score (total bonus score) and increase the experience (level up).

4) The bonus score% changes according to the level.

3. Uniqueness

1) It is possible to take a picture in the background of tourist attractions that have completed the visit in game.

2) Display moving time, distance and method information based on actual location information.

4. Game progress

1) The purpose of the game is to find spots within the time limit.

2) The time limit is decreased according to the number of movements, not real time.

3) Obtain score and grade (S ~ C) according to remaining time limit.

4) To play the game, the character's physical strength (heart) is needed.

5) The required physical strength varies depending on the tourist attraction, and can not be carried out if there is no physical strength.

6) After a certain period of time, your physical strength will be restored.

7) Physical strength can be recovered through food items (EX: hamburger, sundae rice soup, etc.)

8) The holding amount is denoted by coin.

9) Purchase items from the store with coins.

10) Coins can be purchased during the game or purchased for a fee.

First, the present invention starts from a sightseeing game screen as shown in FIG. 2. In this case, only a rough position is displayed without distinction of a tourist guide tool, , And a tourist spot pops up when you touch a tourist spot. The spot pop-up displays the name of the place and the physical strength consumed at the time of departure. In the place where the visit is not completed, the information and photo buttons are disabled (activated upon completion) and the departure button is touched to move to the play screen.

3, when the information button is touched in a tourist spot pop-up, the information pop-up is converted into a corresponding pop-up, and an image, name and description of the tourist spot are provided. At this time, The description translates to movement information. Also, the scroll button touches the corresponding button to scroll the screen in the corresponding direction.

Also, as shown in FIG. 4, the information pop-up is changed by touching the usage guide button on the previous page screen, and the address, telephone number hour of use, public transportation, etc. of the tourist spot are displayed. At this time, touching the homepage button leads to the homepage, and when touching the spot information button, the contents of the previous page are restored.

5, when the right and left buttons in the spot names are touched, the tourist attractions of the background are changed (activated spots only), and the photographing buttons are displayed on the terminal 130 And the import button links the list of photo files stored in the smartphone to the screen, the current photo set displays the set photo set, and the change of the motion is performed by touching the left and right buttons to change the current motion to the set number, If you touch the set list button, it is changed to the save button. If you touch the save button after setting, the saving is completed with the slot number *, and the stored picture can be deleted by touching the delete button.

Also, as shown in FIG. 6, the location indication indicates the start arrival point and the location of various shops, and the familiar time is a time to look at the map before the start of the game, and the game is automatically started when the time passes .

As shown in FIG. 7, the tour game of the present invention is cleared only when it arrives at a tourist spot within each time of each stage. When the time passes, the game is over and the tour guide returns to the screen. At this time, the movement icon makes it possible to move forward, left, and right directions. When moving the direction, time is consumed for 10 seconds and it is impossible to return. If it reaches a dead end, it returns to the previous point and time is consumed. For reference, the map image is implemented in 3D style by referring to the Google map and the like with the real feeling of the photograph.

Also, as shown in FIG. 8, when texts arrive at tourist spots, a text phrase appears, and a score calculation and a ranking check can be performed by touching a result view button. When you touch the information button, the information popup of the sightseeing spot appears.

9, when a shop button is touched in the vicinity of a user during a tour game, the shop appears when there is a shop available during the distance travel, or when the user reaches the vicinity, the shop automatically appears. At this time, if the product pop-up is touched, the image, the name and the price of each product are displayed. If the product is selected, the product is changed to the payment page, and the payment is performed by interlocking with the self-payment module (for example, presenting a kakao tokyo).

In the present invention as described above, the system operator provides a tourism game based on the augmented reality on the online (smartphone application, Internet site, etc.) to the affiliate companies and users who have joined the membership, And the affiliate company becomes a sponsor of the system or joins the member to secure a sales route of the product and gain a profit by selling the product, It is a systematic and wide-ranging tourist experience utilizing useful tourist information while playing a game at a real tourist spot, and at the same time, a system operator or an affiliate company provides an event to purchase the above- Buying at low cost or obtaining free goods and actively participating in tourism It will benefit by a product (goods (財 貨)).

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments.

In addition, those skilled in the art will appreciate that many modifications and variations of the present invention are possible without departing from the spirit and scope of the appended claims.

Accordingly, all such appropriate modifications and changes, and equivalents thereof, should be regarded as within the scope of the present invention.

100: Providing tourism information using game and affiliate marketing link system
110: Operator system 111: Database unit
112: Server section 120: Affiliate terminal
130: User terminal

Claims (5)

Provide tourist information according to the present position of the registered user, provide a tour game that induces the visit of the destination located in the preset tour line, and provide the affiliated company and the product information during the tour game progress An operator system 110 for processing and managing a series of operations for providing the incentive to the user according to the achievement of the destination visit and the purchase of the commodity;
An affiliate company terminal 120 that provides on-line information with the operator system 110 to provide business information and product information, and provides a payment path for the product purchase price when the user purchases the product; And
The tour operator can access the system operator 110 online and activate the tour game to play the tour game while the tour operator proceeds to transmit the tour game progress to the system operator 110, And a user terminal (130) for making payment through a payment path provided by the affiliate marketing link system.
The method according to claim 1,
The operator system 110 includes a main DB 111a in which information on tourist attractions is stored, a GIS-DB 111b in which map information based on the augmented reality is stored, A database 111 including a store-management DB 111c in which information is stored, a user-DB 111d in which user information is stored, and a settlement DB 111e in which commodity purchase price and mediation fee and incentive information are stored; And
A GIS server 112a for uploading or downloading the GIS-DB 111b and map information, and a user-selectable character, while setting tourist lines in advance according to tourist sites, A game engine 112b equipped with a game program provided in the form of a map, and map information based on the tourist information and the augmented reality, providing tourism information according to the location information of the registered user, And provides real-time information of the affiliated vendors and products according to the collective information of the registered affiliate companies or the location of the user, thereby inducing the purchase of the goods, , The settlement payment is deducted from the brokerage charge, and the settlement payment is settled to the partner company. In addition, And a server unit (112) including a main server (112c) for providing an incentive to the user in accordance with the purchase.
The method according to claim 1,
The affiliated company terminal 120 accesses online with the operator system 110 and collectively provides the company information and the product information. The affiliated company terminal 120 provides information of the general product or the event product in real time according to the location of the user, Providing a payment path for a purchase price of a commodity, depositing a payment amount, providing tourism information using a computer system equipped with an app or a POS terminal or a mobile device, and an affiliate marketing link system.
The method according to claim 1,
The user terminal 120 accesses the system operator 110 to activate the tour game, provides tour information, partner company, and product information on the tour game, A computer system in which a tourism game program or an application for managing the incentives provided by the operator system 110 is installed, Providing tourism information using game, a mobile device including smart phone, and affiliate marketing link system.
The method according to claim 1,
The payment path is a payment transaction of the affiliate company terminal 120 by reading the game money, coupon or points accumulated in the payment program of the user terminal 130 by the amount corresponding to the amount of the product purchased by the user, (110), the operator system (110) transmits the payment amount obtained by subtracting the intermediation fee of the affiliated company from the commodity purchase price to the affiliated company terminal (120) and the payment is made, or the amount of the purchased product The payment program of the affiliated company terminal 120 reads the game money or the coupon (ticket) or the point accumulated in the payment program of the user terminal 130, And transmits the payment details to the operator system 110 to provide the tour information using the game in which payment is made, Marketing ecosystem.

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