JP2002544581A - Consumer Response Control Method for Grouped Server Space Information - Google Patents

Abstract

(57) Abstract The present invention preferably relates to a method of controlling a consumer's response to information of an advertisement provided by cyberspace of an Internet website. The method includes the steps of: presenting products in a similar group; presenting detailed information of the corresponding product in response to a product selected from the presented grouped products; requesting a response to the detailed information Registering the user based on the user's response; and rewarding the user's response. Preferably, the user response includes a questionnaire provided by the advertiser site. In addition, the user selects one of the products in the group as a prize. A lottery is conducted for the registered users. A deadline is set for the registered users, and a lottery is performed when the number of clicks on the corresponding product group or product reaches a specified number. The present invention provides a result means for inviting a prize advertisement to a real-time user response. This is performed by a server that provides grouped products or by comparison. Once the user's response has been surveyed, user preference information for the grouped products is readily available.

Description

DETAILED DESCRIPTION OF THE INVENTION

TECHNICAL FIELD [0001] The present invention preferably relates to a method for providing information of a response to a consumer's selection of a product using a communication network such as the Internet.

(Background of the Related Art) Electronic trading via the Internet has been established as a new business. The World Wide Web of the Internet (hereinafter referred to as “Web”).
In), a number of advertising sites are provided by providers of goods and services. One of the sites is a method in which a user pays a corresponding amount when the number of times a visitor visits an advertiser's advertisement reaches a predetermined number or more. Ads on these sites are generally presented with the formation of a burner that is priced. After clicking on the advertisement for which the price has been given, if the user moves to the corresponding advertisement site, the given amount is accumulated, and if the accumulated amount is more than a predetermined amount, the user pays the amount.

However, since the consumer response control system of this technique has to move to the advertiser's site, the communication speed for movement is limited, and if the user immediately moves to the relevant advertiser's site, a predetermined response is required. Is saved again, so that the user does not need to stay at the advertisement site for a long time. For this reason, it is difficult for the advertiser to convey the advertising content for his product to the user (consumer: customer) in a sufficient amount of time from the advertiser's point of view. It can be boring and boring, and it can be paid when a small sum of money is accumulated to a certain amount.

[0004] A so-called "treasure hunt" technique is well known as another advertising technique on the Internet. In this technique, when searching for hidden treasures while clicking and moving the treasure hidden on the advertiser site with a map, the award qualification is given according to the number of the treasures, and the points acquired during a predetermined period are given. This is a technique of providing prizes by lottery by rank. However, this technique imposes a burden on the communication speed because the user has to travel many times to search for treasures, and a complicated game system may have an adverse effect. Since the points can be accumulated, the user is not interested in the information provided by the advertiser, and is eager to search for treasure, so the user's response to the relevant information, such as product image or product evaluation, favorable impression, etc. It becomes difficult to obtain effectively.

(Summary of the Invention) The present invention groups information of the same classification and presents it to a user as one group information. After viewing the information and presenting detailed information on information selected by the user,
A method for controlling consumer response to the content of an electronic advertisement that provides a user with a certain reward according to the user response to the information.

According to the present invention, a step of presenting a product by grouping the same in a cyber space to be advertised; and displaying detailed information of the corresponding product in response to a product selected from the presented grouped products. Presenting; requesting a response to the detailed information and registering the user based on the user's response; and rewarding the user's response.

[0007] Preferably, the user response includes a questionnaire provided by the advertiser site. In addition, the reward is such that the user selects at least one product among the products in the group as a prize, and performs a lottery for the registered users. A deadline is set for the registered users, and a lottery is performed when the number of clicks on the corresponding product group or product reaches a specified number.

A request is made to investigate detailed information about a product selected from the grouped products and determine whether the user wants to purchase the product. Preferably, the method further includes the step of presenting the winning probability together with the prize lottery authority for the corresponding product. The grouping is presented with the formation of a list that includes selections by product, by company, by price, and arranged rows.

[0009]

BEST MODE FOR CARRYING OUT THE INVENTION

BEST MODE FOR CARRYING OUT THE INVENTION Referring to FIG. 1, FIG. 1 is a diagram depicting an electronic advertisement system for adapting the method of the present invention. Preferably, in the advertisement system, a computer of a server of the advertisement site is connected to a user's personal computer and uses an Internet communication network. The computer unit of the server includes a memory unit (101), a control unit (102), and a memory unit (103). The memory unit (101) stores the grouped product information. The control unit (102) presents the product information to the user, receives the response, and controls provision of detailed information and research, lottery ticket selection, selection restriction, purchase, and the like. The memory unit (103) is a buffer memory for storing user response information. The server is connected to the user's personal computer by a communication line (104) such as a public telephone network or ISDN.

The personal computer system is a user interface of the advertisement system.
(User Interface). Generally, the personal computer system includes a personal computer (105), a display (106), and an input unit (107). The personal computer (105) processes information provided from the server via the communication line (104), and provides a user response to the server through the input unit (107). The input unit (107) includes a keyboard and a mouse. Personal computer (105)
Scans the information processed by the server side on the display (106).

When the user's personal computer is connected to the advertisement site server, the user can select desired or interesting items to be scanned on the display (106).

Basically, an advertising site provides a user with a grouping of item information of the same type of product. Further, the advertisement server performs control for displaying response information of the user's response. FIG. 2 shows an example of information about a selected item displayed on the display (106) of the control process according to the first embodiment of the present invention.

For example, if the user selects “SCANNER”, the corresponding item group is
Is displayed as shown. In the SCANNER product group, a product name and a company name and a selection of buttons arranged in a price and a row are presented. The information stored in the product information memory unit (101) from the server is presented to the user via the communication line.

[0014] In the window of the SCANNER product group, since four scanner products are presented for each of the four companies, detailed information on each product is displayed each time a user gradually clicks on each scanner product by product photograph, Presented with product description and research. For example,
If the user clicks on the "SCANJET 3800" product, he will show the product picture and product description for "SCANJET 3800" and request a predetermined research response targeted by the advertiser.

If the user responds to the response request via the user interface (including the questionnaire), the response control unit (102) on the server side stores the corresponding response information in the response information memory unit (103). And the winning (winning) probability (280 persons / 5 cars) is displayed with the corresponding product as a prize.

[0016] If the above process is performed for the remaining three products in the same manner, bonus points can be given (comparison can be made for each product), and one of the information groups (scanner product group) is given. Qualify that you can put only the products you want in a virtual gift bag.

In addition, one of the above-mentioned products can be selected redundantly (by granting the authority of the second final selection, the winning probability is doubled). If the user clicks on the products in the grouped information in this manner, the products in all the given groups can be put in the virtual gift bag, and the products in the gift bag can be put in the virtual gift bag. Are registered in a prize lottery list and stored in the response information memory unit.

Alternatively, when the user clicks (visits) another product group (information group), the user is given a qualification to receive a prize of the second selection, and the provision on the server side ends. In this case, the user is given a double winning ticket with a chance to select the same prize. In the SCANNER product group shown in the lower part of FIG. 2, the secondary lottery of the second product group “SCANKING100” of the primary lottery is presented again.

The lottery for a prize is operated in the following two systems.

The first is a method in which when a specified date is reached, random lottery is performed by using registration information of a user's lottery list stored in a response information memory unit.

Second, when the number of users who clicked (visited) on the product reaches a certain number on a first-come-first-served basis, the registration information of the user's lottery list stored in the response information memory unit. Is a method of drawing lots using

The response control unit is limited as follows. When a user sets a time limit for a visit, the user is deprived of the right to put a product in a virtual gift bag after the time period has elapsed. That is,
The merchandise information is presented, but no lottery ticket to win the prize is given.

Without giving lottery tickets for all products, the same product is restricted so that it cannot be put in the virtual gift bag more than once during the lottery period, except for the product selected repeatedly. That is, one application ticket is given only to one user.

When a product is selected twice, only one product can be selected in the same group.

However, an exception is made when an advertiser is allowed to select a plurality of products even in the same group.

For the user who has won once, a certain research response stage aimed at by the advertiser at the time of returning to the same product group can be added. The Internet advertisement may use a television network cable having a home shopping channel. In this case, for example, information on a group of products is provided on a print medium, and the print medium and a communication network are used together to provide detailed information on a product selected by a user and to provide a lottery ticket for a prize. And so on.

When a product is selected, detailed information can be provided to the user in a manner similar to a prize and a lottery ticket.

Referring to FIG. 3, FIG. 3 is a diagram showing a consumer response control method of the present invention and a user interface (information screen) presented according to the procedure of the second embodiment of the present invention.
Compared to the embodiment of FIG. 2, at the stage of presenting the detailed information, the advertisement of the corresponding product may be added as additional information or linked to the advertiser site so that the user can move to the advertiser site.

In order to add an advertisement as additional information in detailed information, a user who clicks the additional information is provided with an incentive to provide a user point when the advertiser clicks on the advertisement that the user is aiming to add. Display the main advertising matter and advertising notices, and if linked to the advertiser's site as detailed information, also present and respond to the advertiser site with detailed information of the product clicked from the product group,
Then, a response control system of a consumer who gives a lottery ticket with an incentive for this is constructed.

When the user clicks on the address of the advertiser site, the user moves to the advertiser site and gives an incentive for a response after the contents on the site side are satisfied.

Alternatively, it is possible to operate a home shopping system in which, when “purchase” is clicked, the product is linked to an advertiser's site where the corresponding product can be purchased and moved.

Referring to FIG. 4, it is a diagram showing a consumer response control method of the present invention and a user interface (information screen) of presentation according to the procedure of the third embodiment of the present invention.
In comparison with the second embodiment, presenting detailed information on a product clicked from a product group, receiving this response (research response), giving a point, and presenting a winning probability at least in the same group in a series of processes. When one product is selected or all products are selected, a lottered ticket (duplicate application ticket / double winning ticket) weighted twice is given.

Next, when one product is selected or when all products are selected, a duplicate application ticket (double winning ticket) is given.

Alternatively, when points of the registered user reach a predetermined number of points (or more), a prize different from the prize is given to the consumer in a procedure (first-come-first-served order).

INDUSTRIAL APPLICATION As is apparent from the above description, the present invention elicits a response in which the user closely compares goods in the same group, and the user's favorable response to the result of the comparison. The information can be understood, and the advertiser gives a benefit when responding to this question by putting the contents of the target question on the same site, so that the user can immediately purchase the product together with the research survey, so the reaction of the user in real time Can be obtained at In addition, according to the present invention, when the number of clicks (number of visits) targeted by the advertiser reaches the product requested by the user, it is possible to draw a lottery, so that accurate items for the user and the product can be grasped, fair and transparent. Become responsive, with stable advertising. The present invention has been described as exemplary products of the embodiments, and various changes may be made within the spirit and scope of the invention and within the scope of the claims.

[Brief description of the drawings]

Objects and features of the present invention will become apparent to those skilled in the art by referring to the following drawings.

FIG. 1 depicts an electronic advertising system for adapting the method of the present invention.

FIG. 2 is a flowchart showing an example of information on grouped information and a selected item displayed on a display in a method of controlling a consumer's response in a control process according to a first embodiment of the present invention.

FIG. 3 is a flow diagram similar to FIG. 2 of the grouped information of the consumer response control method according to the procedure of the second embodiment of the present invention;

FIG. 4 is a flow chart similar to FIG. 2 of the grouped information of the consumer response control method according to the procedure of the third embodiment of the present invention;

──────────────────────────────────────────────────続 き Continuation of front page (81) Designated country EP (AT, BE, CH, CY, DE, DK, ES, FI, FR, GB, GR, IE, IT, LU, MC, NL, PT, SE ), OA (BF, BJ, CF, CG, CI, CM, GA, GN, GW, ML, MR, NE, SN, TD, TG), AP (GH, GM, KE, LS, MW, SD, SL, SZ, TZ, UG, ZW), EA (AM, AZ, BY, KG, KZ, MD, RU, TJ, TM), AE, AL, AM, AT, AU, AZ, BA, BB, BG, BR, BY, CA, CH, CN, CR, CU, CZ, DE, DK, DM, EE, ES, FI, GB, GD, GE, GH, GM, HR, HU, ID , IL, IN, IS, JP, KE, KG, KP, KR, KZ, LC, LK, LR, LS, LT, LU, LV, MA, MD, MG, MK, MN, MW, MX, NO, NZ, PL, PT, RO, RU, SD, SE, SG, SI, SK, SL, TJ, TM, TR, TT, TZ, UA, UG, UZ, VN, YU, ZA, ZW ] Available.

Claims (15)

[Claims] 1. presenting commodities in the same group in response to a user's selection; presenting detailed information of the commodities in response to a commodity selected from the presented grouped commodities; Requesting a response to the detailed information and registering the user based on the user's response; and rewarding the user's response. 2. The method of claim 1, wherein the user response includes a survey form provided by an advertiser site. 3. The reward according to claim 1, wherein the user selects at least one of the commodities in the group as a prize, and performs a lottery for the registered users. Or the method according to claim 2. 4. The method according to claim 1, wherein a time limit is set for a registered user, and a lottery is performed when the number of clicks on a corresponding product group or product reaches a designated number. The described method. 5. The method further comprises receiving a response requesting that the user examine detailed information about a selected product among the grouped products to determine whether the user wants to purchase the product. 3. The method according to claim 1 or claim 2, characterized in that: 6. The method according to claim 1, further comprising the step of presenting a winning probability together with a right to be selected for a prize for the corresponding product. 7. The method according to claim 1, wherein the grouping is presented with the formation of a list including a selection by product, by company, by price and an ordered row. 8. The method according to claim 1, wherein the detailed information about the product is further presented as further detailed information about other products or an advertiser's announcement. 9. The reward has a lottery ticket of a product in the corresponding group, and the lottery ticket is weighted (doubled) when one or all of the products are selected. 3. The method according to claim 1, wherein the method comprises: 10. The reward according to claim 1, wherein a predetermined point is accumulated, and when the point reaches a predetermined value, a predetermined prize in addition to the lottery ticket is further given.
Or the method according to claim 2. 11. The method according to claim 5, wherein the method is operated via home shopping using the Internet or a television network in response to the purchase request. 12. The method of claim 5, wherein said method is operated by an advertiser site in response to said purchase request. 13. The method according to claim 8, wherein the detailed information of the product includes an address (URL) from which an advertiser site can be easily obtained by a link. 14. The advertiser site presents a grouped product group, presents detailed information on a selected product of the product group, and registers the corresponding user in response to a user response. 14. The method of claim 13, further comprising providing a reward for a registered user response. 15. A storage device for storing similar grouped products to be advertised in cyberspace; providing a mobile site for grouped products and responding to a user's selection from the grouped products. A controller for providing detailed information on the product and providing a request for a response of the detailed information and a reward for the response; and storing the content of the response and registering a user based on the response. An electronic transaction system for controlling response of a consumer to advertising information, comprising a memory for use in the electronic transaction.