KR101024672B1 - Method and server of managing advertisement - Google Patents

Abstract

PURPOSE: An advertisement method and an advertisement managing server are provided to enable a searcher to have good impression about the advertiser by providing advertisement of advertiser which supports the benefit to the searcher. CONSTITUTION: A predetermined search word input is received from a searcher(S310). During predetermined time, a confrontation space is provided to the searcher(S320). The plurality of advertisement items is displayed on a confrontation space for confrontation at the same time. The advertisement items is rolled in the confrontation space, the rolled advertisement items is randomly displayed. The confrontation rank about the advertisement items is determined(S330). As confrontation time passes, confrontation rank information about the advertisement items is provided to the searcher.

Description

Ad management method and ad management server {METHOD AND SERVER OF MANAGING ADVERTISEMENT}

The present invention relates to an advertisement management method and an advertisement management server for maximizing an advertisement effect by providing an advertisement of an advertiser to a searcher.

Today, with the rapid development of communication networks such as the Internet, information retrieval through communication networks is becoming very common. In other words, by using the Internet, Internet users can easily obtain the necessary information anytime, anywhere, and such information retrieval brings a lot of changes throughout our lives.

Accordingly, various models have been developed for billing methods for providing advertisements between a service provider providing a search service to an Internet user and an advertiser who obtains an advertisement effect by providing information about his website to the Internet user through search results. Is being developed.

As an example of a billing method for providing an advertisement, a method of pre-selecting a location where an advertiser's information is to be displayed on a search result providing screen and assuming a predetermined sales amount for each selected location is sold to the advertiser. This allows advertisers who want to display their information in a particular location to give their first-time advertiser the right to display their information for locations that aren't currently showing their information. There is a problem of waiting until the end of the contract period for the information of the advertiser previously displayed in the location.

In order to solve the above problem of the charging method has been proposed a charging method by PPC (Pay Per Click) method. The PPC method calculates the advertising cost by calculating the number of connection connections (valid connections) that a user connects to an advertiser by clicking on information of a specific advertiser included in a search result. According to the size order of the PPC amount (the charge per click), the advertisements of each advertiser are sequentially arranged within a specific area and provided to the user.

In this PPC billing method, advertisers who provide the highest PPC amount are placed at the top within a specific area. Therefore, advertisers use competitively high PPC amount in order to display their information in a relatively good position. As a result, the advertising costs borne by each advertiser must also continuously increase, resulting in an increase in the number of advertisers who give up advertising.

In addition, as described above, it is determined only by the competition of advertisers such as the placement order or location of the advertisement in the specific area of the screen displaying the search result or the highest PPC amount, such as the user requesting the search. There is also a problem that the advertisement can be placed at the top of the search irrelevant to the requested search, in which case the user can be recognized that the search accuracy is low.

Therefore, it is necessary to introduce an efficient advertising system through search results that are helpful not only to advertisers but also to users, and can induce interest of users.

An object of the present invention is to induce a searcher's interest through the composition of a plurality of items extracted in association with a search word, add a predetermined benefit according to the ranking of the competition, and to provide a searcher with an advertisement of an advertiser that supports a predetermined benefit. The present invention provides an advertisement management method and an advertisement management server for maximizing an advertisement effect.

In order to achieve the above object, the present invention comprises the steps of receiving a predetermined search word input from the search unit of the advertising management server; Providing a confrontation space to the searcher such that confrontation space providing unit of the advertisement management server is confronted with a plurality of items associated with the predetermined search word and includes link information; Determining, by the competition ranking unit of the advertisement management server, the competition ranking for the plurality of items in consideration of the number of links; Providing a benefit corresponding to the determined competition ranking by the benefit provider of the advertisement management server; And providing an advertisement of an advertiser supporting the benefit providing to the searcher by the advertisement providing unit of the advertisement management server.

The present invention to achieve the above object is a receiver for receiving a predetermined search word input from the searcher; A confrontation space providing unit which provides a confrontation space to the searcher so that confrontation between a plurality of items associated with the predetermined search word and including link information is performed; A confrontation ranking unit determining a confrontation ranking for the plurality of items in consideration of the number of links; A benefit provider which provides a benefit corresponding to the determined competition ranking; An advertisement providing unit providing an advertisement of an advertiser supporting the benefit providing to the searcher; A database for storing data about the plurality of items and the advertisement contents; And a control unit for controlling the reception unit, the confrontation space providing unit, the confrontation ranking unit, the benefit providing unit, the advertisement providing unit, and the database as a whole.

According to an embodiment of the present invention, it is possible to provide a confrontation structure between a plurality of items extracted in association with a search word.

In addition, by providing a benefit corresponding to the determined confrontation ranking, it is possible to induce the interest of the searcher.

On the other hand, according to an embodiment of the present invention, by providing the searcher with the advertisement of the advertiser supporting the benefit, the searcher can have a good image for the advertiser can be effective advertising.

1 is a view for explaining a brief configuration of an advertisement management system related to an embodiment of the present invention.
2 is a block diagram illustrating an advertisement management server according to an embodiment of the present invention.
3 is a flowchart illustrating an advertisement management method associated with an embodiment of the present invention.
FIG. 4 is a diagram for describing a method of providing a specific benefit relating to a specific step S340 of FIG. 3.
5 is a diagram illustrating a website operated by an advertisement management server in accordance with an embodiment of the present invention.

Terms used herein will be briefly described and the present invention will be described in detail.

The terms used in the present invention have been selected as widely used general terms as possible in consideration of the functions in the present invention, but this may vary according to the intention or precedent of the person skilled in the art, the emergence of new technologies, and the like. In addition, in certain cases, there is also a term arbitrarily selected by the applicant, in which case the meaning will be described in detail in the description of the invention. Therefore, the terms used in the present invention should be defined based on the meanings of the terms and the contents throughout the present invention, rather than the names of the simple terms.

Throughout the specification, advertising means promoting the buying behavior of a product or service by promoting and persuading consumers' desires and needs by presenting and persuading the existence, features, and benefits of the product or service to a large number, or increasing the general trust of the advertiser itself. It means non-face-to-face paid communication. The advertisement may include an idea advertisement (idea advertising), which is a PR advertisement for selling a product advertisement and a management policy for selling a product.

Throughout the specification, an advertiser refers to a subject who performs an advertising activity. When the advertiser advertises through a propagation medium, the advertiser may also include a program provider, that is, a sponsor. In addition, the advertiser may include a potential customer (Prosperct), the advertiser that the advertising agency wants to initiate a transaction. The advertiser may be a plurality of subjects.

Throughout the specification, the term "Battler" refers to a person who wants to confront other items by displaying his item (advertisement) on the confrontation space.

Hereinafter, an advertisement management method and an advertisement management server related to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a view for explaining a brief configuration of an advertisement management system related to an embodiment of the present invention.

As shown in FIG. 1, according to an embodiment of the present invention, the searcher 100 may access a website operated by the advertisement providing server 200 through a terminal. The terminal refers to a device that allows the searcher 100 to search through a communication network such as the Internet and to purchase a specific article. The terminal includes a mobile terminal as well as a fixed terminal.

That is, the terminal includes a personal computer (PC), a notebook computer, a mobile phone, a smart phone, a digital broadcasting terminal, a personal digital assistant (PDA), a portable multimedia player (PMP), a navigation system, an e-book. A terminal, a template PC, and the like can be included.

The searcher 100 may access the website through a wired or wireless communication network. When the searcher 100 accesses the website through the mobile communication terminal, the searcher 100 may use a communication network (for example, 3G network or 4G network) or Wifi (wireless fidelity) of the mobile communication company. When accessing the website using WiFi (wireless fidelity), the searcher 100 does not have to pay a separate cost.

The searcher 100 may purchase a product from a user, the website, or a site linked from the website, including a person requesting a search through a website operated by the advertisement management server 200. It can include all of the buyers.

When the searcher 100 clicks a specific item to generate a link, the searcher 100 may be represented as a clicker. When the searcher 100 purchases an item through a linked site, the searcher 100 may be represented as a buyer.

According to an embodiment of the present invention, the advertisement management server 200 may operate the entire website from which the searcher 100 may request a search. In addition, the advertisement management server 200 may provide an advertisement to the searcher 100 by operating only the confrontation space 300 in the website.

The confrontation space 300 may display a plurality of items extracted in association with the search word. The plurality of items may be displayed randomly (rolled) in the confrontation space 300 whenever the advertisement management server 200 newly receives an input of the search word. This is to maintain equity in the confrontation structure between the plurality of items.

In addition, according to an embodiment of the present invention, when the confrontation space 300 is provided to the searcher 100, the advertisement of the advertiser may also be provided to the searcher 100. The advertisement of the advertiser may be provided in the form of an advertising banner 400.

The banner refers to a bar-shaped advertisement that can be seen on an Internet site. This is one of the new forms of advertising to be exposed to Internet users as the number of Internet users grows rapidly. The advertisement banner 400 may include link information. Therefore, when the searcher 100 clicks on the advertisement banner 400, the searcher 100 may move to a related site.

Meanwhile, when the searcher 100 accesses the website 300 through a mobile communication terminal, the advertisement management server 200 searches for the search through a mobile web or a wireless application protocol (WAP). The child 100 may be provided with a search interface.

The mobile web refers to a browsing technology that allows a mobile terminal to access a wired web site. WAP (wireless application protocol) refers to a communication protocol designed to allow a mobile terminal such as a mobile communication device, a personal digital assistant (PDA), or a wireless terminal to access the Internet.

After all, according to an embodiment of the present invention, if the advertisement management server 200 provides an interface through which the searcher 100 can search through the website, the plurality of items to the searcher 100. It will be able to provide the confrontation space 300 of the liver. Hereinafter, the configuration of the advertisement management server 200 will be described in detail with reference to FIG. 2.

2 is a block diagram illustrating an advertisement management server according to an embodiment of the present invention.

According to an embodiment of the present invention, the receiver 210 of the advertisement management server 200 may receive a predetermined search word input from the searcher 100. In this case, the searcher 100 inputs the search word through the terminal.

According to an embodiment of the present invention, the confrontation space providing unit 220 of the advertisement management server 200 is associated with the predetermined search word and the confrontation space 300 to confront a plurality of items including link information. ) May be provided to the searcher 100.

The plurality of items may be a specific product or service associated with the search word, or may be a retailer that provides the specific product or service. The selling place may also include an internet shopping mall or an open market.

An internet shopping mall refers to a virtual store in a virtual space. The Internet shopping mall has an advantage that the operating costs are almost inexpensive from the operator's point of view, are not restricted by commercial rights, and can provide product information suitable for consumers' tastes.

Open market refers to an intermediary type internet shopping mall in which individuals and small retailers freely trade goods online, beyond the general shopping mall sales method. That is, the open market may have a plurality of sales subjects. The open market can be sold at a lower price than the existing ones because it can omit intermediate distribution margins from the internet shopping mall.

According to an embodiment of the present invention, the plurality of items may be vertically displayed in the confrontation space 300. In this case, the plurality of items may be randomly extracted each time a new search word is input and the position within the confrontation space 300 may be changed. This is to provide an equal advertisement effect among a plurality of items.

According to another embodiment of the present invention, the plurality of items may be displayed horizontally in the confrontation space (300). In this case, the advertisement management server 200 may display the plurality of items randomly (rolling) in the confrontation space 300 whenever a new search word is input to maintain fairness.

In addition, the plurality of items may be displayed in a circle in the confrontation space 300 or may be displayed in several rows and columns. As a result, even in this case, the plurality of items may be displayed randomly (rolled) in the confrontation space 300.

On the other hand, according to an embodiment of the present invention, when the plurality of items are determined in the confrontation ranking based on the popularity and sales results, the ad management server 200 ranks the items ranked higher in the confrontation space 300 It can also be displayed in a high position within the advertising effect. This is because it can provide customized advertisements that customers need.

According to an embodiment of the present invention, the confrontation ranking unit 230 of the advertisement management server 200 may determine the confrontation ranking for the plurality of items in consideration of at least one of the number of links and sales performance.

The number of links may mean a case in which a link occurs through link information included in the plurality of items or a case in which a specific item is purchased by a link occurring through link information included in the item. After all, the number of links may mean the number of clicks on a specific item among the plurality of items.

The sales result is that the searcher 100 selects one of the items existing in the confrontation space 300, generates a link through the link information included in the selected item, and accesses the linked website. In the case of purchasing a product, it may mean the number of purchases of a product or a service purchased by the searcher 100.

On the other hand, the competition ranking according to the number of links or sales results may be determined in consideration of the number of times the plurality of items exposed in the competition space (300).

The confrontation ranking unit 230 may determine the confrontation ranking for the plurality of items in real time or for a specific period. For example, when the confrontation progress time is determined to be 24 hours from the present, the confrontation ranking unit 230 determines the confrontation ranking between the plurality of items at the time when the purchaser 100 has made a purchase. Can be. According to another embodiment, the confrontation ranking unit 230 may determine the confrontation ranking by week or month.

Meanwhile, the confrontation ranking unit 230 may extract only one item having the highest score in consideration of the number of links or the sales performance, and determine the winning item, and may not determine the ranking of other items. In addition, the confrontation ranking unit 230 may determine the overall relative rank of all items by calculating the scores for all the plurality of items.

According to an embodiment of the present invention, the benefit providing unit 240 of the advertisement management server 200 may provide a benefit corresponding to the determined confrontation ranking.

Throughout this specification, the benefit refers to a separate bonus that can be paid to a specific item winning the confrontation among the plurality of items. The benefits may include discounts on goods and services, payment of reserves, offer of discount coupons, mileage accumulation, free gifts, gift certificates and game money.

The benefit may be provided to the searcher 100 generating a link through the link information included in the item, and accessing the linked website to purchase an item or a service. In addition, the benefit may be provided for the seller of the particular item winning the confrontation. When the specific benefit is granted to the seller, the benefit may further include a discount of a bid price, a product sale fee reduction, and an advertisement priority.

On the other hand, the benefit providing unit 240 may provide a predetermined benefit to the searcher (clicker) that generated the link through the link information included in the item, even if not purchased. For example, when the searcher 100 selects (clicks) an item A of the plurality of items and generates a link, the benefit provider 240 may search the searcher even if the searcher does not purchase the item A. Also, 100 may be given benefits such as earning points or miles, providing discount coupons, and the like. This is because even if the user accesses the linked site, the advertiser's advertising purpose can be seen as achieved.

The benefit provider 240 determines the confrontation ranking by the confrontation ranking unit 230 for a specific period (for example, weekly or monthly), the benefit at the time when the specific period is expired It may be provided to the buyer 100 or the seller associated with the item winning the battle.

In addition, when the confrontation ranking unit 230 determines the confrontation ranking every time the purchase occurs, the benefit provider 240 will provide the buyer 100 with the benefits in real time at the time of purchase. Could be.

For example, suppose the confrontation runs for only 24 hours and there are 7 hours left. According to a result determined by the confrontation ranking unit 230, which is 7 hours remaining, it is assumed that the first item is an item relating to A. The searcher 100 may purchase the item A by accessing a website linked with the item A, and at the time of purchase, the item A is a first-class product, thereby providing a benefit (for example, a product price discount) in real time. I can receive it.

However, if the confrontation ranking unit 230 determines the confrontation ranking at the time when all 24 hours have elapsed, the buyer 100 may not know exactly whether or not the specific benefits can be provided at the time of purchase In addition, it is possible to receive benefits such as earning points only after the confrontation progress time ends.

According to an embodiment of the present invention, the benefit providing unit 240 may provide the benefit only to the buyer and the seller related to the winning one item according to the confrontation result.

According to another embodiment, the benefit providing unit 240 may provide the benefits differentially to the buyer or seller associated with each item according to the rank between the plurality of items.

Meanwhile, the benefit providing unit 240 may present various benefits to the searcher 100 or the seller related to the winning item in the competition, so that the searcher 100 or the seller may select a particular benefit. .

According to an embodiment of the present invention, the advertisement providing unit 250 of the advertisement management server 200 may provide the searcher 100 with an advertisement of an advertiser supporting the benefit.

The advertisement providing unit 250 may expose the advertisement of the advertiser in the form of an advertising banner 400 on the website. The advertisement banner 400 may be represented as a video including text and an image. The advertisement providing unit 250 may automatically adjust the size of the advertisement banner 400. In addition, when the advertising banner 400 is clicked, link information may be included so that the advertisement banner 400 may be moved to a related site.

The position of the advertising banner 400 is adjustable on the website. The controller 270 of the advertisement providing server 200 may set the position of the banner 400 to be automatically changed according to a specific time zone.

Unlike the plurality of items, the advertisement of the advertiser may be irrelevant to the search word. Therefore, no matter what keyword the searcher 100 enters and searches, the advertiser's advertisement may be displayed on the website at all times. Therefore, the advertisement management server 200 can provide the best advertising effect to the advertiser. However, the advertiser should support the predetermined benefit in accordance with the ranking instead of the advertising fee.

Meanwhile, when the confrontation space providing unit 220 provides the confrontation space 300 to the searcher 100, the advertisement providing unit 250 may provide the advertisement of the advertiser together with the confrontation space 300. Can provide. That is, the advertisement banner 400 may be displayed in the vicinity of the confrontation space 300.

According to an embodiment of the present invention, the database 260 of the advertisement management server 200 may store data regarding the plurality of items for providing a search result according to a search word input of the searcher 100. . In addition, the advertisement content that the advertiser wants to advertise may be stored. The advertisement content may include link information, product information, and the like.

On the other hand, the database 260 may contain information about the specific benefits to provide to the searcher 100, the seller 300, and the like. The information on the specific benefits may include information on a discount rate, coupon payment method, points and mileage accumulation method, gift certificates, free gifts, prizes, etc. according to the competition ranking.

According to an embodiment of the present invention, the control unit 270 of the advertisement management server 200 is the receiving unit 210, the confrontation space providing unit 220, the confrontation ranking unit 230, the benefit providing unit 240, the advertisement providing unit 250 and the database 260 may be controlled overall.

In addition, the controller 270 may roll the plurality of items in the confrontation space 300 so that they are displayed randomly. This is to ensure the fairness of the confrontation ranking results for the plurality of items.

Meanwhile, the controller 270 may extract the plurality of items by reflecting a bid price (advertising fee) and popularity among the bid items. The bid price refers to a price suggested by the batlers who want their items to be displayed in the confrontation space 300.

The popularity is a basis for extracting the plurality of items to be displayed in the confrontation space 300, and is an indicator irrelevant to the determination of the confrontation ranking of the plurality of items.

The popularity may be evaluated by reflecting a click rate, a sales performance, a recommendation number, a review registration, etc. of the searcher 100 for the item before extracting the plurality of items.

The click through rate means a ratio of the number of clicks to the number of exposures. That is, it can be defined as "click rate = click count / impression".

The term “exposure” refers to a display of the searcher 100 so that a specific item can be clicked. For example, when the searcher 100 visits a site related to a specific item once through an internet browser, the advertisement management server 200 may record that one exposure has occurred. The exposure occurrence recording may be performed by a specific program.

In addition, the "click frequency" refers to the number of times a specific item exposed is clicked. For example, when the searcher 100 clicks on a specific item, whether the target is a purchase button or a news title, a record of 'clicking through' and 'page moved through click' may be recorded. It may be recorded in the management server 200. The advertisement management server 200 may record the click related information through a specific program.

The advertisement management server 200 may check the presence or absence of a click, the number of clicks, the movement of a link site, etc. through the click related information. In addition, the advertisement management server 200 may also identify the average clickthrough rate for each location by exposing the specific item on the website for each location.

Hereinafter, a method for efficiently advertising an advertisement of the advertiser through each configuration of the advertisement management server 200 will be described.

3 is a flowchart illustrating an advertisement management method associated with an embodiment of the present invention.

The receiver 210 may receive a search word input of the searcher 100 [S310]. The controller 270 may extract a plurality of items associated with the search word according to the search word input. In this case, the plurality of items may be extracted to reflect bid prices and popularity.

For example, the controller 270 may compare only the bid prices of the plurality of items and extract five items in order of high bid price. In addition, the controller 270 may reflect the bid price of the plurality of items by 30% and reflect the popularity by 70% to extract the top five items. The controller 270 may extract the top five items by reflecting only 100% of the popularity of the plurality of items.

When the controller 270 extracts the plurality of items by reflecting only the bid price, it may be helpful to a company that operates the advertisement management server 200, but the searcher 100 may obtain a desired search result. Can happen.

On the other hand, when the controller 270 extracts the plurality of items reflecting only the popularity, the advertisement management server 200 may provide a customized advertisement to the searcher 100. However, it may be a disadvantage for the battler who offered a high bid price so that his item can be displayed.

Accordingly, according to an embodiment of the present invention, the controller 270 may extract the item to be displayed in the confrontation space 300 by appropriately reflecting the bid price and popularity according to the situation.

The confrontation space providing unit 220 may provide the confrontation space 300 to the searcher 100 to confront the extracted plurality of items [S320]. According to one embodiment of the present invention, the plurality of items may be variously displayed in the confrontation space 300 in a vertical, horizontal, circular or the like. However, for the sake of equity, the plurality of items may be displayed randomly (rolling) whenever a new search word is input.

Therefore, according to an embodiment of the present invention, the advertisement management server 200 may charge the bid prices for the plurality of items equally. For example, when the battlers who want to display their item (advertisement) in the confrontation space 300 bid differently, the advertisement management server 200 may determine the maximum bid amount of the extracted plurality of items. Alternatively, the bid amount may be uniformly adjusted to a minimum bid amount or an average bid amount, and the like.

Meanwhile, the controller 270 may change the positions of the items by reflecting the popularity of the items in the confrontation space 300. For example, the controller 270 may display an item having the most clicks in real time in the confrontation space 300 at the highest advertisement effect. In this case, the advertisement management server 200 may provide the searcher 100, the clicker, and the buyer with the convenience of searching.

In addition, the controller 270 may provide the item to be displayed at the exposure position desired by the battler for the item having a high popularity.

The plurality of items may include a product, a service, a seller, and the like. For example, suppose the searcher 100 inputs a keyword of notebook. First, if the plurality of items is a commodity, A notebook, B notebook, C notebook, D notebook, E notebook, etc. may be extracted for the competition according to the type of notebook. In addition, if the plurality of items is a service, A repair point, B repair point, C repair point, D repair point, E repair point, etc. may be extracted for confrontation. In addition, if the plurality of items are sellers, A company, B company, C company, D company, E company, etc. may be extracted for the confrontation. The retailer may also include an open market.

The confrontation ranking unit 230 may determine the confrontation ranking for the plurality of items [S330]. The competition ranking may be determined in consideration of at least one of sales results and the number of links.

For example, the confrontation ranking unit 230 may determine the confrontation ranking in consideration of only the number of links (click count) of the item, or may determine the confrontation ranking in consideration of only sales results of the item. In addition, the confrontation ranking unit 230 may reflect the number of links (clicks) by 35% and reflect the sales results by 65% to evaluate the confrontation ranking.

The advertisement management server 200 may provide the searcher 100 with the confrontation ranking in real time. Even if the searcher 100 knows the result of the confrontation ranking, it does not necessarily purchase a high ranking item, but the advertisement management server 200 may refer to the searcher 100 to make a purchase decision at the service level. It can provide data. In this case, the searcher 100 may select and purchase an item having a higher rank in order to receive more benefits, or may give up the benefit and select and purchase an item desired by the user.

However, the fact that the confrontation ranking is known may be a reference material that is very advantageous to the searcher 100. According to an embodiment of the present invention, the advertisement management server 200 searches to satisfy a specific condition. Only the ruler 100 may provide the result of the confrontation ranking.

For example, the advertisement management server 200 may provide the confrontation ranking result only to the searcher 100 who has registered as a member of the searcher 100 for a fee. In this case, the advertisement management server 200 may induce a paid membership of the searcher 100, and may obtain personal information of the searcher 100 through member registration information.

According to an embodiment of the present invention, the benefit provider 240 may provide a benefit corresponding to the determined confrontation ranking [S340]. The benefit provider 240 may differentially provide predetermined benefits to clickers, buyers, sellers, and the like associated with each item according to the confrontation ranking.

In addition, the benefit providing unit 240 may provide a predetermined benefit only to the clicker, the buyer 100 and the seller related to the item at the top. This will be described later with reference to FIG. 5.

On the other hand, according to one embodiment of the present invention, the clicker who clicked the advertisement banner 400 of the advertiser and the buyer who purchased the goods in the site linked by the link information included in the banner 400 is the confrontation space ( 300) You may receive greater benefits than clickers or buyers associated with the items in your list. Since the advertiser provides the benefit to the searcher 100 for the advertisement, it is possible to increase the advertisement effect by giving a greater benefit to the clicker and the buyer for the advertisement banner 400 of the advertiser.

According to an embodiment of the present invention, the advertisement providing unit 250 may provide the searcher 100 with an advertisement of an advertiser supporting the benefit providing (S350). The advertisement may be provided to the searcher 100 by being exposed in the form of an advertisement banner 400 to a website operated by the advertisement management server 200. The advertisement banner 400 may include link information to a related site. The searcher 100 may move to a website related to the advertisement by clicking the advertisement banner 400.

The advertisement banner 400 is irrelevant to the search word input by the searcher 100, and may be provided to the searcher 100 when the confrontation space 300 is provided. The position of the advertisement banner 400 may be fixed or may be freely selected by the advertiser.

On the other hand, Figure 3 shows an embodiment of the present invention, the present invention advertising management method is not limited to the above order. In particular, the step of providing the advertisement of the advertiser supporting the benefit to the searcher 100 by the advertisement providing unit 250 (S350) may exist independently of the other steps [S310 to S340].

Meanwhile, hereinafter, the advertisement providing unit 250 provides the benefits to the searcher 100 in detail.

FIG. 4 is a diagram for describing a method of providing a specific benefit relating to a specific step S340 of FIG. 3.

According to one embodiment of the invention as shown in Figure 4, the benefits may be provided differentially according to the confrontation ranking. The confrontation ranking may be determined in consideration of at least one of the number of links or sales performance. That is, the ranking may be determined only by considering the number of links, the ranking may be determined by considering only sales results, or the competition ranking may be determined by considering both factors.

For example, if there is a commodity A, B, C, D, E in the confrontation space 300, when the searcher 100 clicks the commodity D to generate a link, the confrontation ranking of the D commodity is You can go up. In addition, when the searcher 100 clicks the product D to generate a link and at the same time purchases the item D from the linked site, the ranking order for the D product may be increased.

As a result of the confrontation, when the product D wins the first place, the benefit providing unit 240 may provide a specific benefit to the clicker who clicks the product D or the buyer who purchased the product D.

In addition, if the product D is 1st, B is 2nd, E is 3rd, A is 4th, and C is 5th, the benefit provision unit 240 is a product D In addition to the searcher 100 associated with the searcher 100 associated with other products may also differentially benefit. For example, the benefit provider 240 provides a 30% discount coupon to the searcher 100 who purchased the first prize A, and a 15% discount coupon to the searcher 100 who purchased the second prize B. To provide 2 points to the searcher 100 who purchased E, the third-class product, and to give a T-shirt as a giveaway to the searcher 100 who purchased the fourth-class A, 5 For example, the searcher 100 who purchased the C product may not provide a special benefit, such as a special benefit.

Meanwhile, according to an embodiment of the present invention, the benefit providing unit 240 may provide the benefit to the clicker only by generating a link without purchasing the plurality of items. For example, the benefit provider 240 may provide a 5% discount coupon that can be used later on the link site to the clicker who clicks the first prize D. In addition, the benefit providing unit 240 may provide a coupon for printing a picture online for a clicker who clicks the second-class goods B, and cyber money to the clicker who clicks the third-class product E. I can give you 1,000 won.

According to an embodiment of the present invention, the benefit providing unit 240 generates a link to the searcher 100 who clicks on the advertisement banner 400 of the advertiser or the linked site by generating a link of the advertisement banner 400. To provide a greater benefit than the case to generate a link to the searcher 100 purchased by clicking the plurality of items.

On the other hand, the benefit providing unit 240 may provide benefits not only to the buyer who purchased the goods, but also to the seller who sold the goods. The benefit provided to the seller may include a bid price discount.

The benefit provider 240 may add a specific benefit only to the seller who sold the first prize D as a result of the confrontation. According to another embodiment, the benefit providing unit 240 is not only a product D, but also a seller for a commodity B, such as commodity A, fifth, commodity A, commodity E, etc. You may also be able to divide the benefits differentially according to the above ranking.

5 is a diagram illustrating a website operated by an advertisement management server in accordance with an embodiment of the present invention.

As shown in FIG. 5, according to an embodiment of the present invention, when the searcher 100 inputs a search word of a notebook through the website, the receiving unit 210 may receive the search word input. have.

The advertisement management server 200 may display information related to the search word to the searcher 100 through the website. In this case, the controller 270 of the advertisement management server 200 may extract five products based on a bid price and popularity order among notebook products of various companies. The five products may be displayed in the confrontation space 300 provided by the confrontation space providing unit 220. The five notebooks may be rolled according to an input in a search and displayed at random.

The ad management server 200 may provide the searcher 100 with the time for the confrontation through the website. When the confrontation occurs in a specific time zone, the advertisement management server 200 may display a specific time zone on the website. (E.g. 14:00-22:00, etc.)

In addition, the advertisement management server 200 may provide the searcher 100 with the result of the ranking of the plurality of items on the confrontation space 300 in real time. This is to allow the searcher 100 to click and purchase a product in consideration of the benefits to be provided.

The A notebook to E notebook existing in the confrontation space 300 may be displayed in the form of text, icon, video, and the like.

According to an embodiment of the present invention, when the searcher 100 selects and clicks the B notebook, a link may be generated and connected to a website 500 that sells the B notebook. When the searcher 100 purchases the B notebook by accessing the website through the link, the competition ranking for the B notebook may be increased. In addition, when the B notebook wins the competition, the benefit providing unit 240 may provide a particular benefit to the person who clicked the B notebook, the buyer, and the seller.

Therefore, the searcher 100 may be useful when purchasing a product because it may be provided with various benefits than purchasing a product through another site. In addition, since the seller can advertise the product through the confrontation space 300 and efficiently induce the purchaser of the searcher 100, the advertising effect and profit can be increased.

On the other hand, the advertiser is provided with the benefits provided by the searcher 100 and the seller is supported. Therefore, the advertisement of the advertiser may be provided together in the form of an advertisement banner 400 when the confrontation space 300 is provided to the searcher 100 irrespective of the search word. For example, as shown in FIG. 5, butt.com is a company that is not associated with a notebook, but can be exposed with the confrontation space 300 by supporting the benefit. The searcher 100 may access a website related to the advertisement of the advertiser according to link information included in the advertisement banner 400.

In this case, the benefit provider 240 may be a searcher 100 who clicks the advertisement banner 400 of the advertiser or a searcher who has purchased a product from the linked site by generating a link of the advertisement banner 400 ( 100) can provide great benefits.

Those skilled in the art to which the present invention pertains will understand that the above-described present invention can be implemented in other specific forms without changing the technical spirit or essential features.

Therefore, it is to be understood that the embodiments described above are exemplary in all respects and not restrictive. The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

100: searcher
200: ad management server
300: confrontation space
400: advertising banner
500: linked website
210: receiver
220: confrontation space provider
230: confrontation ranking unit
240: benefit provider
250: advertising provider
260: database
270: control unit

Claims (10)

Receiving, by the receiver of the advertisement management server, a predetermined search term input from the searcher;
The confrontation space providing unit of the ad management server is associated with the predetermined search word, providing the confrontation space for the searcher for a predetermined time so that the confrontation between a plurality of advertising items including the link information-the confrontation space is the A space in which a plurality of line items are simultaneously displayed for confrontation;
Controlling, by the control unit of the advertisement management server, to roll the plurality of advertisement items in the confrontation space and to randomly display the plurality of advertisement items;
Determining, by the competition ranking unit of the advertisement management server, the competition ranking for the plurality of line items in consideration of the number of links;
Providing, by the control unit of the advertisement management server, the matcher ranking information regarding the plurality of advertisement items to the searcher as the match time passes;
Providing a benefit corresponding to the determined competition ranking by the benefit provider of the advertisement management server; And
Comprising the step of providing an advertisement of the advertiser to support the offer to the searcher of the advertisement management server,
The bidding amount for the plurality of line items is controlled to equally constant amount. The method of claim 1, wherein the predetermined amount is
Advertising management method, characterized in that any one of the maximum bid amount, the minimum bid amount, and the average bid amount for the plurality of line items. The method of claim 1, wherein the advertiser's advertisement
Irrespective of the predetermined search word,
If the confrontation space providing unit provides the confrontation space to the searcher, the advertisement management method characterized in that it is provided together. delete The method of claim 1, wherein the benefit is
And the benefit provider provides a searcher who clicks at least one of the plurality of line items. Receiving unit for receiving a predetermined search word input from the searcher;
A confrontation space providing unit for providing a confrontation space to the searcher for a predetermined time so that confrontation between a plurality of line items that are associated with the predetermined search word and includes link information is provided in the confrontation space. Space displayed at the same time for;
A confrontation ranking unit determining a confrontation ranking with respect to the plurality of line items in consideration of the number of links;
A benefit provider which provides a benefit corresponding to the determined competition ranking;
An advertisement providing unit providing an advertisement of an advertiser supporting the benefit providing to the searcher;
A database for storing data regarding the plurality of line items and the advertisement contents; And
Rolling the plurality of line items in the confrontation space and displaying them randomly, and providing confrontation ranking information for the plurality of line items to the searcher as the confrontation time elapses, wherein the receiving unit, the confrontation space providing unit, and A confrontation ranking unit, a control unit for controlling the benefit providing unit, the advertisement providing unit, and the database as a whole,
The bidding amount for the plurality of line items is equally regulated by an ad management server. The method of claim 6, wherein the predetermined amount is
The ad management server, characterized in that any one of the maximum bid amount, the minimum bid amount, and the average bid amount for the plurality of line items. The method of claim 6, wherein the advertiser's advertisement
Irrespective of the predetermined search word,
If the confrontation space providing unit provides the confrontation space to the searcher, it is provided with the ad management server. delete 7. The method of claim 6, wherein the benefit is
And the benefit provider provides a searcher who clicks at least one of the plurality of line items.

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