KR100570560B1 - Method for survival event of goods and computer readable record medium on which program therefor is recorded - Google Patents

Abstract

The present invention relates to a method of conducting a product survival event using the Internet, the method comprising: receiving and storing information about a brand and a product from at least one seller computer requesting a promotional marketing agency by an operator server; Excellent evaluator who receives the product evaluation information and the preferred product group selection information from a plurality of participants' computers accessing the predetermined product list page, extracts the most preferred product group and selects the preferred product group in the same way as the most preferred product group. Selecting and storing the group; Receiving product coordination information and support product coordination information for a predetermined period from a plurality of participants' computers accessing the product coordination list page coordinated or combined by the excellent evaluator group for the event progress product, and extracting the support rate for each product coordination Selecting and storing the highest supporting coordinator as the excellent coordinator group; Selecting and storing a predetermined number of corresponding product field amateur experts by summing up points obtained by the pre-stored excellent coordinator group and evaluation points of the corresponding product field experts; And search the participation results of participants and selected members of the product survival event to store the participation result information of each participant and the grant benefit information according to the participation results, and apply the product evaluation information accumulated during the event according to a request from the seller computer. Transmitting to the merchant computer; It includes.

Description

TECHNICAL FOR SURVIVAL EVENT OF GOODS AND COMPUTER READABLE RECORD MEDIUM ON WHICH PROGRAM THEREFOR IS RECORDED}

1 is an exemplary view of an information system to which the present invention is applied.

2 is an exemplary view of an operator server to which the present invention is applied.

3 is an overall flowchart illustrating a method of proceeding a product survival event using the Internet according to an embodiment of the present invention.

4 is a detailed flowchart illustrating the survival evaluation and the excellent evaluator selection step of the participants for the product list according to an embodiment of the present invention.

5 is an exemplary view of a product list page to which the present invention is applied.

6 is a detailed flowchart illustrating a survival evaluation and an excellent coordinator group selection step for a product coordinator of an excellent evaluator according to an exemplary embodiment of the present invention.

Figure 7 is an example of a product coordination list page to which the present invention is applied.

<Explanation of symbols for the main parts of the drawings>

100: information network 200: participants computer

300: Merchant Computer 400: Operator Server

410: central processing unit 420: data storage

430: operating system 440: memory device

The present invention relates to a method of proceeding a product survival event using the Internet and a computer-readable recording medium that records a program for executing the same. More specifically, the present invention relates to fashion clothing, sundries, accessories, home appliances, interior accessories, PC parts, Providing users with access to a list of products of specialty brands in their specialty, such as sports team composition, giving them the opportunity to directly assess the merchandise of their favorite products and by selecting participants In addition to inducing product purchases as well as inducing survival through the survival event of freely coordinating or combined product status, the participation opportunity to support the preferred product coordination is finally determined to determine related amateur experts selected by the participants. And schedule product brands It can be continuously exposed to participants for a long time, so that the actual product marketing of products and brands can be carried out by the user's voluntary participation, and a computer-readable record of how to conduct a product survival event using the Internet and a program for executing the same It relates to a recording medium.

In general, many small and mid-sized brands use various marketing methods to promote and sell their products at various prices at low prices. Due to the recent development of the Internet information culture, the marketing methods using the Internet are expensive. It is attracting much attention from small and medium-sized companies because it can be made at a lower price than advertisements using traditional media such as TV, newspapers and magazines.

In particular, such brand marketing and product sales using the Internet can selectively expose its products and brand image to consumers who are actually targeted, and also in that way, operate homepages, banner ads, shopping malls, pop-up ads, etc. It is attracting attention as an alternative that can replace the existing media advertising market due to the inexpensive choice of various methods.

However, like the above examples, the brand marketing and product selling method using the Internet only presents their information unidirectionally to the consumer, and does not give a special consumer participation opportunity, but rather to the user viewing the advertisement. In order to increase consumer exposure to advertisements without much consideration, they often inadvertently advertise banners or pages on the web, rather than buy the web user's antagonism of the advertisement and brand. There is a problem that target advertisements and voluntary participation opportunities of consumers are not properly made.

The present invention has been made to solve the above problems, the object of which is to construct a list of products of professional brands in the professional field, such as clothing and accessories, accessories, home appliances, interior accessories, PC parts, sports team composition, Give users access to this opportunity to evaluate the product and give them the opportunity to support their preferred product coordination, either freely coordinated or combined by the selected participants. By conducting a survival event to determine the relevant amateur experts selected by the Internet, we will conduct actual product research, advertisement marketing, and product sales at the same time through continuous and voluntary consumer participation opportunities for the products of the brands using the Internet. Phosphorus enabled Using four to provide a computer readable recording medium storing a program for executing this product and how to proceed Survival event.

In accordance with an aspect of the present invention for achieving the above object, the method of proceeding a product survival event using the Internet (a) the server receives the information about the brand and the product from the at least one seller computer requesting the marketing agency for marketing Doing; (b) The operator server receives the product evaluation information and the preferred product group selection information for a predetermined period from a plurality of participant computers accessing a predetermined product list page, extracting the most preferred product group, and preferring the same product as the most preferred product group. Selecting and storing participants who have selected the group as an excellent evaluator group; (c) the operator server receives product coordination evaluation information and support product coordination selection information for a predetermined period from a plurality of participant computers accessing the product coordination list page coordinated or combined by the excellent evaluator group for the event proceeding product; Extracting a product-specific support rate and selecting and storing the best support coordinator as an excellent coordinator group; (d) selecting and storing a predetermined number of corresponding product field amateur experts by summing up acquisition points of the pre-stored excellent coordinator group and evaluation points of the corresponding product field expert; And (e) the operator server retrieves the participation result of the corresponding product survival event participant and the selected number of persons, and stores the participation result information of each participant and grant benefit information according to the participation result, and proceeds the event according to a request from the seller computer. Transmitting the accumulated product evaluation information to the seller computer (S60); Characterized in that it comprises a.

Preferably, in the step (b), the operator server configures a product list page for products requested for promotional marketing stored in a product information DB as a popup window for a category or a specific web page in a specific website. Transmitting to the participant computer; When the operator server receives a purchase selection signal from a participant computer with respect to a product of the product list page, searching for a product information DB and transmitting a shopping page capable of purchasing the corresponding product to the participant computer; Selection signals for a predetermined number of participant preference product groups from a plurality of participant computers to which the operator server is connected, preference evaluation information, price evaluation information, design evaluation information, material evaluation information, concept evaluation information of participants for the corresponding product and brand. Receiving coordination information and basic personal information of the corresponding product evaluation participant and storing the information in a product evaluation DB; Searching, by the operator server, the product evaluation DB and extracting the most preferred product group consisting of a predetermined number of products according to the cumulative ranking of the participant's preference selection count in the product list after a predetermined period of time; And searching the participant information that selects the same preferred product group as the most preferred product group extracted by the operator server, selects the searched participants as the excellent evaluator group, and inputs the excellent evaluator information and the participation points of the excellent evaluator according to the predetermined criteria to the survival DB. Storing and notifying the good reviewer; Characterized in that it comprises a.

More preferably, in the step (c), the avatar server transmits the avatar image processing the real product image which can directly coordinate or combine the products of the survival event to the participant computer selected by the operator server as an excellent evaluator group. Making; Receiving, by the operator server, product coordinate information directly coordinated or combined by the corresponding excellent evaluators from the computer of the excellent evaluator group in the survival event and storing in the product evaluation DB; Directing, by the operator server, a product coordination list page coordinated or combined directly from each excellent evaluator group into a pop-up window for a category or a specific web page in a specific website and transmitting to a participant computer to be accessed; When the operator server receives the purchase selection signal from the participant computer for the product of the product coordination list page, the product information DB is searched and the shopping page for purchasing the individual product or all coordinated products is transmitted to the participant computer. Making; Receiving a selection signal for a product coordination, product coordination evaluation information, and basic image information of a corresponding product coordination evaluation participant supported by a plurality of participant computers connected to the operator server, and storing the selected product coordination information in a product evaluation DB; After the operator server passes the predetermined evaluation period, retrieving the product evaluation DB and extracting each coordinate support rate according to accumulation of the support selection count of the participants for each product coordination; And selecting, by the operator server, a coordinator having a high support rate according to the extracted coordinating support rate as an excellent coordinator group, storing the corresponding coordinator information and the coordinating points of the excellent coordinator according to a predetermined criterion in a survival DB and notifying the corresponding coordinator; Characterized in that it comprises a.

On the other hand, the present invention to perform the product survival event proceeding method using the Internet, (A) the function of receiving and storing information about the brand and goods from the at least one seller computer that the operator server requests a marketing marketing agency; (B) The operator server receives the product evaluation information and the preferred product group selection information for a predetermined period from a plurality of participant computers accessing the predetermined product list page, extracts the most preferred product group, and prefers the same as the most preferred product group. Selecting and storing participants who have selected a group as an excellent evaluator group; (C) The operator server receives the product coordination evaluation information and the support product coordination selection information for a predetermined period from a plurality of participant computers accessing the product coordination list page coordinated or combined by the excellent evaluator group for the event proceeding product. Extracting the support rate for each product coordinator and selecting and storing the best support coordinator as an excellent coordinator group; (D) a function of selecting and storing a predetermined number of corresponding product field amateur experts by summing up acquisition points of the pre-stored excellent coordinator group and evaluation points of the corresponding product field expert; And (E) the operator server retrieves the participation results of the corresponding product survival event participants and selected persons, and stores the participation result information of each participant and the grant benefit information according to the participation result, and proceeds the event according to a request from the seller computer. Transmitting the product evaluation information accumulated in the process to the seller computer; And a computer readable recording medium having recorded thereon a program for executing the program.

Preferably, the (B) function, the operator server is configured to connect to the product list page for the products requested by the promotional marketing stored in the product information DB as a pop-up window for a category or a specific web page in a specific website Transmitting to a participant computer; When the operator server receives a purchase selection signal from a participant computer with respect to a product of the product list page, searching for a product information DB and transmitting a shopping page capable of purchasing the product to the participant computer; Selection signals for a predetermined number of participant preference product groups from a plurality of participant computers to which the operator server is connected, preference evaluation information, price evaluation information, design evaluation information, material evaluation information, concept evaluation information of participants for the corresponding product and brand. Receiving coordination information and basic personal information of the corresponding product evaluation participant and storing the information in a product evaluation DB; A function of the operator server searching the product evaluation DB and extracting a most preferred product group consisting of a predetermined number of products according to the cumulative ranking of the participant's preference selection count from the product list after a predetermined period of time; And searching the participant information that selects the same preferred product group as the most preferred product group extracted by the operator server, selects the searched participants as the excellent evaluator group, and inputs the excellent evaluator information and the participation points of the excellent evaluator according to the predetermined criteria to the survival DB. The ability to save and notify the corresponding good raters; And a computer readable recording medium having recorded thereon a program for executing the program.

More preferably, the (C) function transmits the avatar image processing the real product image which can directly coordinate or combine the products of the survival event to the participant computer selected by the operator server as the excellent evaluator group. Function; A function of the operator server receiving product coordination information directly coordinated or combined by the corresponding excellent evaluators from the computer of the corresponding excellent evaluator group and storing in the product evaluation DB; Directing, by the operator server, a product coordination list page coordinated or combined directly from each excellent evaluator group into a pop-up window for a category or a specific web page in a specific website and transmitting to a participant computer to be accessed; When the operator server receives the purchase selection signal from the participant computer for the product of the product coordination list page, the product information DB is searched and the shopping page for purchasing the individual product or all coordinated products is transmitted to the participant computer. Function; Receiving a selection signal for a product coordination, product coordination evaluation information, and basic image information of a corresponding product coordination evaluation participant from a plurality of participant computers to which the operator server is connected; A function of extracting, by the operator server, the product evaluation DB and searching for the product evaluation DB and extracting each support rate according to accumulation of the support selection count of the participants for each product coordination; And selecting, by the operator server, a coordinator having a high support rate according to the extracted coordinating support rate as an excellent coordinator group, storing the corresponding coordinator information and the coordinating points of the excellent coordinator according to a predetermined criterion in a survival DB and notifying the corresponding coordinator; And a computer readable recording medium having recorded thereon a program for executing the program.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Hereinafter, the present invention provides users accessing a list of products of specialized brands in a professional field such as fashion clothing, miscellaneous goods, accessories, home appliances, interior accessories, PC parts, and sports team composition, and prefers these users to their preferences. Relevant amateurs finally selected by participants by giving them the opportunity to directly assess the merchandise of the merchandise, and the opportunity to support their preferred product coordination among freely coordinated products by selected participants. By conducting a survival event to determine experts, it is possible not only to induce product purchase but also to expose the product and brand to participants for a certain period of time. Use the Internet which becomes available A method of proceeding a product survival event and a computer-readable recording medium that records a program for executing the same will be described as a preferred embodiment. However, the technical spirit of the present invention is not limited thereto and can be variously modified by those skilled in the art. Of course it can be.

1 is an exemplary view of an information system to which the present invention is applied, and FIG. 2 is an exemplary view of an operator server to which the present invention is applied.

As shown in the figure, an information communication system to which the present invention is applied includes an information communication network 100, a plurality of participant computers 200, a seller computer 300, and an operator server 400.

The information communication network 100 includes a wired Internet network of TCP / IP protocol and a wireless Internet network such as WAP protocol.

In addition, the participant computer 200 is connected to the product list page provided by the operator server 400 through the information communication network 100 to select and evaluate the products of their choice, which is provided when the qualification of the excellent evaluator Participation in a survival event that coordinates using product information or evaluates other coordination, and the seller computer 300 provides information on the brand and product that the company intends to promote to the operator server 400 to provide its own brand. And a client who wants to obtain the results of the marketing and the merchandising research on the merchandise, and the participant computer 200 and the seller computer 300 which provides various information about the merchandise are web computers that communicate with each other. It has an internet browser that can display, desktop computers and laptop computers. Not only personal computers such as personal computers, but also mobile phones capable of wireless Internet communication, PDA (Personal Digital Assistant) and IMT2000, and wired telephones, and the like, display devices not shown in the drawings, at least Pentium class central processing units, and data storage devices. , 64Mb or higher memory device, and Windows 98 or higher operating system.

Meanwhile, the operator server 400 operating the operator site through which the participant computer 200 accesses the product list page presented by accessing through the information communication network 100 is shown in FIG. 2. As illustrated, the CPU 410 includes a CPU 410, a data storage device 420, a memory device 440 including RAM and ROM, a separate operating system 430, and a display device not shown.

The central processing unit 410 should be able to perform a large number of mathematical calculations and examine the database when exchanging large amounts of business and mutual information. Generally, an Intel 100MHz P54C, a Motorola 120MHz PowerPC604 or a Sun Microsystems 166MHz Ultra It is preferably a central processing unit of SPARC-1 series or higher, and is operated by a separate operating system.

The memory device 440 temporarily stores data according to the present invention, and is preferably a memory device of 128 MB or more.

The data storage device 420 includes a product information DB, product evaluation DB, coordination information DB, survival DB, generally used to create and manage the DB by database management software, such as data software manufactured by Oracle Corporation. do.

The product information DB stores a variety of information including images, prices, designs, materials, concepts, and purchases related to the brands and products transmitted by a plurality of sellers to request their own marketing campaigns. The invention is not limited thereto.

The product evaluation DB stores preference evaluation information, price evaluation information, design evaluation information, material evaluation information, concept evaluation information, coordination information and evaluation participants' information directly evaluated by various participants for various products and brands. The invention is not limited thereto.

The coordination information DB stores coordination image information for each product that can be variously coordinated using an avatar or the like by being processed from real image information of a product undergoing a survival event, but is not limited thereto.

The survival DB stores information about the points of each step of the participant maintained in each survival step in the survival event, the degree of participation of the participants participating in each survival step, and the number of selected persons in each step, but is not limited thereto.

The overall flow of the present invention will be described with reference to FIG. 3 as follows.

3 is a flowchart illustrating a method of proceeding a product survival event using the Internet according to an embodiment of the present invention.

In the following, the product survival event progress of the present invention is described in detail and illustrated in the drawings, in particular the goods, in particular fashion clothing goods, the present invention is not limited to this various interior accessories, PC parts, home appliances, accessories, miscellaneous goods, etc. Of course, the product survival event can be carried out in the same process with respect to products commissioned from the specialized brands handling.

First, the central processing unit 410 of the operator server 400 is a brand and goods of fashion clothes or fashion accessories that want to request a promotional marketing agency from at least one or more of the seller computer 300 through the information communication network 400 By receiving the information about the product information DB of the data storage device 420 stores the product information DB using the seller's product information according to an embodiment of the present invention (S10).

At this time, the product information DB stores a variety of information, including the image, price, design, material, concept, purchase, etc. about the brand and products transmitted by a number of sellers to request the marketing marketing of their own brands and products. However, the present invention is not limited thereto.

The central processing unit 410 provides a plurality of participant computers 200 with a predetermined product list page as shown in FIG. 4, which is present as a category within a website or exposed as a pop-up window, and each participant computer 200 for a predetermined period of time. ) Receives the product evaluation information and the survival selection signal for the preferred products, stores them in the product evaluation DB, extracts the most preferred product group preferred by the most participants using the accumulated participation information, and selects the same product group. In step S20, a participant's survival evaluation and an excellent evaluator's group selection step are performed for the product list according to the preferred embodiment of the present invention, in which the selected participants are selected as the excellent evaluator group and stored in the survival DB (S20).

In this case, the product evaluation DB stores preference evaluation information, price evaluation information, design evaluation information, material evaluation information, concept evaluation information, coordination information and evaluation participants' information directly evaluated by various participants for various products and brands. In addition, the survival DB stores the information on the participants' points of each participant, each participant participating in each survival stage and the number of people selected in each survival stage in the survival event, but the present invention is limited thereto. It doesn't happen.

On the other hand, in the product list page by connecting a shopping page for purchasing the product to the participant computer 200, which wishes to purchase the corresponding product individually, it may be possible to sell the product as well as promotional marketing in the survival event process.

The central processing unit 410 transmits the coordinated product information from the coordination information DB to directly coordinate or combine the products included in the product list to the computer 200 of the excellent evaluator group selected in step S20. Receiving a survival selection signal for a product coordination supported by a plurality of participant computers 200 for a predetermined period with respect to a product coordination list as shown in FIG. 7 coordinated or combined from an excellent evaluator group and stored in a product evaluation DB Meanwhile, survival evaluation and selection of excellent coordinator group for the product coordinator of the excellent evaluator according to the preferred embodiment of the present invention, which selects coordinators that coordinate or combine the product coordination supported by the most participants as an excellent coordinator group, and store them in the survival DB. Perform the step (S30).

In this case, the coordination information DB is processed from the actual image information on the product in progress of the survival event to store the coordinated image information for each product that can be coordinated or combined by using a participant, such as a participant, the present invention is limited to this no.

In the product coordination list page, as well as promotion marketing in the survival event process by connecting a shopping page for purchasing the corresponding product to the participant computer 200 which wishes to purchase a group or individual purchases of the coordination or combined products. You can also sell the appropriate coordination product group from participants.

Meanwhile, the coordination product information provided to the excellent evaluator group may be an avatar costume image in which a predetermined avatar image and a physical product image are processed in the case of a survival event of a fashion clothing product, and a predetermined space image in the case of a survival event of an interior product. And an avatar prop image processing the real interior product image.

Through the above-described excellent evaluator group selection step and excellent coordinator group selection step, the survival event of the present invention is a selection member who can induce many people to participate in the product evaluation with interest and benefit from the support of other participants. The opportunity to be screened also allows participants to voluntarily participate in the event without reluctance, while sellers continue to expose their products and brands to voluntary participants who are interested in the event's products. Benefits and increased brand value can be obtained, and incidentally, data on the marketability and actual competitiveness of the company's brand and products can be obtained.

The CPU 410 sums the points of the survival DB acquired by the support of other participants in the product coordination step and the evaluation points of the experts in the relevant field for the product coordination with respect to the excellent coordinator group selected in the step S30. Finally, a predetermined number of amateur experts in the corresponding product field is selected and stored in a survival DB of the data storage device 420 (S50).

The central processing unit 410 analyzes the points of each participant participating in the corresponding product survival event from the survival DB and the product evaluation DB of the data storage device 420 according to the results of each step participation, ranking for each participant Event participation result information such as grade, design ability, pricing ability, concept comprehension, practicality, and the like, and provide and store a benefit according to a predetermined criterion for the participation result, and in response to a request from the seller computer 300 Accordingly, in the course of the event, the participant evaluation product quality information for the product and the brand of the seller stored and stored in the product evaluation DB is transmitted (S60).

By using the participants' evaluation information such as product quality information, brand value information, coordination information, and amateur expert information accumulated through participation in the product survival event of the participants mentioned above, the seller performs actual and accurate marketing of the company's products and brands. You can do it.

In addition, participants will be able to access the website for the product survival event and evaluate their understanding and sense of the products going on in the event according to their participation in the event.

These evaluation criteria are calculated by combining preference evaluation information, price evaluation information, design evaluation information, material evaluation information, concept evaluation information, and coordination information that the participants directly evaluated for the target product and brand. Each participant can get statistical evaluation information according to the event participation result such as ranking, grade, design ability, pricing ability, concept understanding, practicality, etc., so that participants can seriously examine and voluntarily participate in the event target products. The points earned for each participant are calculated according to the result of such event participation, and the points can be added and maintained in association with other product survival events.

A detailed description of the survival evaluation of the participants and the selection of the excellent evaluator group for the product list in step S20 will be described below with reference to FIG. 4.

4 is a detailed flowchart illustrating a survival evaluation of a participant and a selection of an excellent evaluator group for a product list according to an embodiment of the present invention.

First, the central processing unit 410 of the operator server 400 by using the information on the product requested by the promotional marketing stored in the product information DB of the data storage device 420, a product list page as shown in FIG. This is configured as a pop-up window for a category or a specific web page in a specific website and transmits to the connected participant computer 200 (S21).

In this case, the product list page illustrated in FIG. 5 illustrates a fashion product list composed of products related to fashion clothes and fashion accessories, but the principle of the present invention is not limited thereto, and various miscellaneous goods, accessories, home appliances, Of course, it can be configured in various fields such as interior accessories, PC parts, sports team composition.

The CPU 410 determines whether a purchase menu from the participant computer 200 is selected for any one product configured on the product list page (S22), and the participant desires to purchase the corresponding product. In this case, the CPU 410 retrieves the product information DB of the data storage device 420 and transmits a shopping page for purchasing the corresponding product to the corresponding participant computer 200 (S23).

As a result of the determination in step S22, when the participant does not wish to purchase the corresponding product, the CPU 410 selects a predetermined number of participant preferred product groups from a plurality of participant computers 200 to which the participant is connected. And receiving the participant's preference evaluation information, price evaluation information, design evaluation information, material evaluation information, concept evaluation information, coordination information, and basic personal information of the corresponding product evaluation part for the corresponding product and brand. Store in the product evaluation DB of (S24).

The CPU 410 determines whether a predetermined period of time for selecting an excellent evaluator group has passed (S25), and after a predetermined period of time, the CPU 410 of the data storage device 420 The product evaluation DB is searched to extract the most preferred product group consisting of a predetermined number of products according to the cumulative ranking of the participant's preference selection count in the product list (S26).

The CPU 410 searches the product evaluation DB of the data storage device 420, searches for the participant information that selects the same preferred product group as the most preferred product group extracted, and selects the searched participants as the excellent evaluator group. The excellent evaluator information and the participation point of the excellent evaluator according to a predetermined criterion are stored in the survival DB of the data storage device 420 (S27).

The central processing unit 410 searches the product evaluation DB of the data storage device 420 to extract basic personal information of the selected excellent evaluator group, and the participant is an excellent evaluator by the computer 200 of the excellent evaluator group. Notify the intermediate result of the event indicating that the selected (S28).

Meanwhile, a detailed description of the survival evaluation and the excellent coordinator group selection step for the product coordinator of the excellent evaluator S30 is as follows.

6 is a detailed flowchart illustrating a survival evaluation and an excellent coordinator group selection step for a product coordinator of an excellent evaluator according to an embodiment of the present invention.

First of all, the central processing unit 410 of the operator server 400 is a participant computer 200 selected as an excellent evaluator group, a predetermined avatar image and a physical product image that can directly coordinate or combine the products of the survival event. The avatar costume image having been processed is retrieved from the coordination information DB and transmitted (S31).

The central processing unit 410 receives product coordination, that is, product coordination information, directly coordinated or combined from the participant computers 200 selected as the excellent evaluator group using the product image proceeding at the survival event. And it is stored in the product evaluation DB of the data storage device 420 (S32).

The central processing unit 410 uses the product coordinate image directly coordinated or combined from each excellent evaluator group stored in the product evaluation DB to display a product coordination list page as shown in FIG. Configured as a pop-up window for the page and transmits to the participant computer 200 is connected (S33).

The CPU 420 determines whether a purchase menu from the participant computer 200 is selected for any one product coordination configured on the product coordination list page (S34), and the participant for the corresponding product coordination is selected. When the purchase is desired, the central processing unit 410 searches the product information DB of the data storage device 420 and displays a shopping page on which all coordination or combined products can be purchased or partial purchase of each product. 200) (S35).

As a result of the determination in step S35, when the participant does not want to purchase the corresponding product coordination, the CPU 410 selects a product signal and a product for the product coordination supported by the plurality of participant computers 200 connected. Coordinate evaluation information and basic personal information of the corresponding product coordination evaluation participant are received and stored in the product evaluation DB of the data storage device 420 (S36).

The CPU 410 determines whether a predetermined period of time for selecting an excellent coordinator group has elapsed (S37), and after a predetermined period of time, the CPU 410 of the data storage device 420 The product evaluation DB is searched to extract the respective coordinate support rates according to the cumulative support selection counts of the participants for each product coordinate (S38).

The central processing unit 410 selects the coordinators coordinating the product coordination with a high support rate according to the extracted coordination support rate among the excellent coordinator group coordinating the product coordination as an excellent coordinator group and the corresponding excellent coordinator information and predetermined criteria The coordinating point of the excellent coordinator is stored in the survival DB of the data storage device 420 (S39).

The central processing unit 410 searches the product evaluation DB of the data storage device 420, extracts basic personal information of the selected excellent coordinator group, and the participant is an excellent coordinator with the computer 200 of the excellent coordinator group. Notify the intermediate result of the event indicating that the selected (S28).

The present invention described above is capable of various substitutions, modifications, and changes without departing from the spirit of the present invention for those skilled in the art to which the present invention pertains. It is not limited to drawing.

As described above, the computer-readable recording medium that records the method of the product survival event using the Internet and a program for executing the same according to the present invention includes clothing, sundries, accessories, home appliances, interior accessories, PC parts, and the like. Create a list of products of professional brands in the specialty and give users access to them to participate in the evaluation of the product and support the preferred product coordination among the product states freely coordinated by the selected participants. Maximize the publicity of the event by continuously exposing the company's products and brands to voluntary participants who are interested in the event product by giving them a chance to participate and conduct a survival event that finally determines the relevant amateur experts selected by the participant. And brand In addition to this, it is possible to obtain the effect of increasing the value of the product, and in addition, to obtain the data that the market merchandise or actual competitiveness of the company's brand and products are realistically investigated, thereby enabling actual and accurate marketing of the company's products and brands. There is.

In addition, it is possible to purchase individual or all product codes composed by the actual participants presented on the product list page or the product coordination list page, so that participants can obtain various evaluation information and marketability that have been verified and recognized by other participants during the survival event. It also has the effect of making it possible to purchase reliable products through information.

Participants also participate in the event rankings and ratings from the relevant operators through preference rating information, price evaluation information, design evaluation information, material evaluation information, concept evaluation information, and coordination information. , Design, pricing, concept understanding, practicality, etc. in the form of their own understanding and sense of the target product can be evaluated, you can take pride in the evaluation of their eyes on the target product field. It can also be used as a self-development resource to develop a sense of the field.

Claims (6)

(A) receiving and storing the information about the brand and the product from at least one seller computer requesting the promotional marketing agency by the operator server (S10); (b) The operator server receives the product evaluation information and the preferred product group selection information for a predetermined period from a plurality of participant computers accessing a predetermined product list page, extracting the most preferred product group, and preferring the same product as the most preferred product group. Selecting and storing the selected participants as the excellent evaluator group (S20); (c) the operator server receives product coordination evaluation information and support product coordination selection information for a predetermined period from a plurality of participant computers accessing the product coordination list page coordinated or combined by the excellent evaluator group for the event proceeding product; Extracting a support rate for each product coordination and selecting and storing the best support coordinator as an excellent coordinator group (S30); (d) selecting and storing a predetermined number of corresponding product field amateur experts by summing up acquisition points of the pre-stored excellent coordinator group and evaluation points of the corresponding product field expert (S50); And (e) The operator server retrieves the participation result of the corresponding product survival event participant and the selected number of persons, and stores the participation result information of each participant and the grant benefit information according to the participation result. Transmitting the accumulated product evaluation information to a corresponding seller computer (S60); Product Survival event proceeding method using the Internet, characterized in that it comprises a. The method of claim 1, In step (b), Composing, by the operator server, a product list page of the products requested for promotion marketing stored in the product information DB as a pop-up window for a category or a specific web page in a specific website and transmitting the same to a participant computer connected (S21); If the operator server receives a purchase selection signal from the participant computer with respect to the product of the product list page, searching for the product information DB and transmitting a shopping page for purchasing the corresponding product to the participant computer (S23); Selection signals for a predetermined number of participant preference product groups from a plurality of participant computers to which the operator server is connected, preference evaluation information, price evaluation information, design evaluation information, material evaluation information, concept evaluation information of participants for the corresponding product and brand. Receiving coordination information and basic personal information of the corresponding product evaluation participant and storing the received information in a product evaluation DB (S24); After the predetermined period of time, the operator server searches the product evaluation DB and extracts the most preferred product group consisting of a predetermined number of products according to the cumulative ranking of the participants' preference selection counts in the product list (S26); And The operator server searches the participant information that has selected the same preferred product group as the extracted most preferred product group, selects the searched participants as the excellent evaluator group, and stores the corresponding excellent evaluator information and the participation points of the excellent evaluator according to a predetermined criterion in the survival DB. And notifying the corresponding excellent evaluator (S27-S28); Product survival event progress method using the Internet, characterized in that it comprises a. The method of claim 1, In step (c), Transmitting, by the operator server, an avatar image processing a real product image capable of directly coordinating or combining products of a corresponding survival event to a participant computer selected as an excellent evaluator group (S31); Receiving, by the operator server, product coordinate information directly coordinated or combined by the corresponding excellent evaluators from the computer of the corresponding excellent evaluator group and storing in the product evaluation DB (S32); Directing, by the operator server, a product coordination list page coordinated or combined directly from each excellent evaluator group as a pop-up window for a category or a specific web page in a specific website and transmitting to a participant computer to be accessed (S33); When the operator server receives the purchase selection signal from the participant computer for the product of the product coordination list page, the product information DB is searched and the shopping page for purchasing the individual product or all coordinated products is transmitted to the participant computer. Step S35; Receiving a selection signal for a product code supported by a plurality of participant computers connected to the operator server, product code evaluation information, and basic image information of the corresponding product code evaluation participant, and storing the received product code in a product evaluation DB (S36); After the predetermined period of time, the operator server searches for the product evaluation DB and extracts each coordinate support rate according to accumulation of the support selection count of the participants for each product coordinate (S38); And The operator server selects a coordinator having a high support rate as the excellent coordinator group according to the extracted coordinating support rate, stores the corresponding coordinator information and the coordinator points of the excellent coordinator according to a predetermined criterion in the survival DB and notifies the corresponding coordinator (S39). -S40); Product survival event progress method using the Internet, characterized in that it comprises a. In order to perform a product survival event using the Internet, (A) receiving and storing information about brands and products from at least one seller computer requesting a promotional marketing agency by the operator server; (B) The operator server receives the product evaluation information and the preferred product group selection information for a predetermined period from a plurality of participant computers accessing the predetermined product list page, extracts the most preferred product group, and prefers the same as the most preferred product group. Selecting and storing participants who have selected a group as an excellent evaluator group; (C) Receive product coordination evaluation information and support product coordination information for a predetermined period from a plurality of participant computers in which the operator server accesses the product coordination list page coordinated or combined by the excellent evaluator group directly for the event proceeding product. Extracting the support rate for each product coordination and selecting and storing the best support coordinator as an excellent coordinator group; (D) a function of selecting and storing a predetermined number of corresponding product field amateur experts by summing up acquisition points of the pre-stored excellent coordinator group and evaluation points of the corresponding product field expert; And (E) the operator server retrieves the participation results of the corresponding product survival event participants and selected persons, stores the participation result information of each participant and the grant benefit information according to the participation result, and performs the event according to a request from the seller computer. Transmitting the accumulated product evaluation information to the seller computer; A computer-readable recording medium that records a program for executing the program. The method of claim 4, wherein The (B) function is Generating, by the operator server, a product list page of the products requested for promotion marketing stored in the product information DB as a pop-up window for a category or a specific web page in a specific website and transmitting the same to a participant computer connected to the product; When the operator server receives a purchase selection signal from a participant computer with respect to a product of the product list page, searching for a product information DB and transmitting a shopping page capable of purchasing the product to the participant computer; Selection signals for a predetermined number of participant preference product groups from a plurality of participant computers to which the operator server is connected, preference evaluation information, price evaluation information, design evaluation information, material evaluation information, concept evaluation information of participants for the corresponding product and brand. Receiving coordination information and basic personal information of the corresponding product evaluation participant and storing the information in a product evaluation DB; A function of the operator server searching the product evaluation DB and extracting a most preferred product group consisting of a predetermined number of products according to the cumulative ranking of the participant's preference selection count from the product list after a predetermined period of time; And The operator server searches the participant information that has selected the same preferred product group as the extracted most preferred product group, selects the searched participants as the excellent evaluator group, and stores the corresponding excellent evaluator information and the participation points of the excellent evaluator according to a predetermined criterion in the survival DB. And notify the good assessor; A computer-readable recording medium that records a program for executing the program. The method of claim 4, wherein The (C) function is A function of transmitting, by the operator server, an avatar image processing a real product image which can directly coordinate or combine products of a survival event to a participant computer selected as an excellent evaluator group; A function of the operator server receiving product coordination information directly coordinated or combined by the corresponding excellent evaluators from the computer of the corresponding excellent evaluator group and storing in the product evaluation DB; Directing, by the operator server, a product coordination list page coordinated or combined directly from each excellent evaluator group into a pop-up window for a category or a specific web page in a specific website and transmitting to a participant computer to be accessed; When the operator server receives the purchase selection signal from the participant computer for the product of the product coordination list page, the product information DB is searched and the shopping page for purchasing the individual product or all coordinated products is transmitted to the participant computer. Function; Receiving a selection signal for a product coordination, product coordination evaluation information, and basic image information of a corresponding product coordination evaluation participant from a plurality of participant computers to which the operator server is connected; A function of extracting, by the operator server, the product evaluation DB and searching for the product evaluation DB and extracting each support rate according to accumulation of the support selection count of the participants for each product coordination; And Selecting, by the operator server, a coordinator having a high support rate according to the extracted coordinating support rate as an excellent coordinator group, storing the corresponding coordinator information and the coordinating points of the excellent coordinator according to a predetermined criterion in a survival DB and notifying the corresponding coordinator; A computer-readable recording medium that records a program for executing the program.

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