KR20040078326A - Vehicles advertizement system and method thereof - Google Patents

Abstract

PURPOSE: A system and a method for an AD(ADvertisement) using a car are provided to offer an opportunity for displaying the AD desired by a customer, and amplify customer's concern and plan an actual AD effect by displaying the AD for the vicinities of a customer's position. CONSTITUTION: A GPS(Global Positioning System) receiver(21) receives the coordinates information of the car. A wireless LAN(Local Area Network) card(23) receives an AD image at a garage of a transport company. A CDMA(Code Division Multiple Access)/GSM(Global System for mobile communications) modem(25) receives the AD image in real-time and transmits a card settlement request of a user to a mobile communication network. A card settlement tool(27) performs the card settlement by responding to the card settlement request of the user. A key pad(29) inputs an order of the user. An AD storage(35) stores the AD image received from the wireless LAN card and the CDMA/GSM modem. A controller(31) displays the AD images in a priority method based on the current coordinates information received from the GPS receiver and performs an operation by responding to various order inputted from the user.

Description

Vehicle advertising system and method thereof {Vehicles advertizement system and method

The present invention relates to a vehicle advertisement system, and more particularly, to a vehicle advertisement system capable of maximizing the advertisement effect by displaying an advertisement close to the current position.

As the industry develops, advertising media are changing in various forms. In other words, various advertising media are being developed, ranging from newspapers and broadcasts, which are traditional advertising media, to advertisements using subways, buses, taxis, and the like, or advertisements on the Internet.

Here, in the case of advertisements using newspapers, subways, taxis, etc., advertisements are usually performed using print media, thereby halting consumer interest.

Recently, advertisements showing unilaterally advertising images to consumers on subways and buses have appeared. However, such advertisements have a disadvantage in that one-sided advertisements are directed to an unspecified number, so that the advertisements cannot be displayed by consumers.

In addition, the advertisement displayed when the consumer uses public transportation (subway, taxi, bus, etc.) is not advertised for an advertisement provider located near the point where the consumer wants to move, so that the consumer targets an unspecified number of targets. You will not be able to keep an interest in advertising that is provided unilaterally.

The present invention has been made to solve the above problems, an object of the present invention is to provide a vehicle advertising system and method that can provide an opportunity to display a desired advertisement.

Another object of the present invention is to provide a vehicle advertisement system and method that can amplify a consumer's interest and attain a substantial advertisement effect by showing an advertisement around a point where the consumer is currently located.

Another object of the present invention is to provide a vehicle advertising system and method capable of providing a discount to a consumer by performing a pre-purchase payment for an advertisement desired by the consumer.

Another object of the present invention is to provide a vehicle advertisement system and method that can reduce various boredom by providing various paid additional services.

1 is a view showing the overall operating system for using a vehicle advertising system according to an embodiment of the present invention

2 is a view showing the configuration of a vehicle advertising system according to an embodiment of the present invention

3 is a diagram illustrating a process of receiving an advertisement image from a vehicle advertisement system operating company according to an exemplary embodiment of the present invention.

4 is a diagram illustrating a process of performing a card payment using a mobile communication network according to an embodiment of the present invention.

5 is a diagram illustrating a configuration of an advertisement image stored in the advertisement storage unit of FIG. 2.

6 is a flowchart illustrating a method of performing an advertisement through a moving vehicle according to a preferred embodiment of the present invention.

<Name of the code for the main part of the drawing>

21: GPS receiver 23: WiFi card

25: CDMA / GSM Modem 27: Card Payment Machine

29: keypad 31: control unit

33: GIS MAP 35: advertising storage

37: display unit 39: printer

According to a preferred embodiment of the present invention for achieving the above object, the vehicle advertising method comprises the steps of: receiving current coordinate information of the vehicle; Extracting at least one advertisement image included within a predetermined distance from the current coordinate information of the vehicle; And displaying the extracted at least one advertisement image according to a preset priority scheme.

The vehicle advertisement method further includes displaying detailed information on the displayed advertisement image in response to a user's detailed information command.

The vehicle advertisement method may further include outputting detailed information on the displayed advertisement image in response to a print command of the user.

The vehicle advertising method further includes the step of paying the subject for the displayed advertising image in response to the user's pre-purchase payment request.

The vehicle advertisement method further includes displaying an advertisement image selected by the user in response to an advertisement selection command of the user.

The vehicle advertisement method of claim 1, further comprising: paying for the paid service selected by the user in response to the user's request for using the paid service.

According to the vehicle advertisement method, the extracting of the at least one advertisement image comprises: comparing current coordinate information of the vehicle with coordinate information of stored advertisement images; And selecting advertisement images corresponding to a difference between the current coordinate information of the vehicle and the coordinate information of the stored advertisement images within a predetermined distance.

The advertisement image is provided via either wireless communication or mobile communication.

According to another preferred embodiment of the present invention, the vehicle advertising system includes a GPS receiver for receiving current coordinate information of the vehicle; Wireless LAN card for receiving the advertisement image in the garage of the transport company; A CDMA / GSM modem for receiving an advertisement image in real time and transmitting a user's card payment request to a mobile communication network; A card payment device for performing a card payment in response to the user's card payment request; A keypad for inputting a certain command by the user; An advertisement storage unit for storing advertisement images received from the WLAN card and / or the CDMA / GSM modem; A controller configured to display at least one advertisement image based on current coordinate information received from the GPS receiver according to a set priority scheme, and to control a predetermined operation in response to various commands input from the user; A display unit which displays an advertisement image under the control of the controller; And a printer for outputting detailed information on the advertisement image displayed from the display unit under the control of the controller.

Various operations performed by the controller may be one of a display of a selected advertisement, use of a paid service, card payment, and display and output of detailed information.

The advertisement image stored in the advertisement storage unit includes advertisement classification information, coordinate information, an image file, and detailed information.

The vehicle advertisement system further includes a GISMAP storing a plurality of map files for displaying the current position of the vehicle on a map based on the current position information of the vehicle.

Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a view showing the overall operating system for using a vehicle advertising system according to an embodiment of the present invention.

As shown in Fig. 1, the vehicle advertising system operating company 5 manages everything about vehicle advertising. That is, the vehicle advertisement system is delivered from the vehicle advertisement system manufacturer 6, and the vehicle advertisement system received from the vehicle advertisement system manufacturer 6 is affiliated with the transportation company 9 to be mounted on each vehicle belonging to the transportation company. At this time, the vehicle advertising system operating company 5 may provide a predetermined operating support money to the transport company (9). Accordingly, the transportation company 9 is mounted on a plurality of taxis 10, 12, 14 that own the vehicle advertising systems 11, 13, 15. In addition, the vehicle advertising system operating company 5 is affiliated with the Internet network operator (8) so that the advertising image provided by the vehicle advertising system operating company (5) is provided to the transport company (9) via the Internet.

The vehicle advertising system operating company 5 also cooperates with the mobile communication network operator 16 and the VAN network operator 17 in advance to use the mobile communication network and the VAN network according to the advertisement.

Meanwhile, the vehicle advertising system operating company 5 concludes a contract with the installation A / S company 7 for installation, maintenance and repair of the vehicle advertising system.

At this time, advertisers (1, 2, 3) to provide an advertisement to the vehicle advertising system operating company (5) requests an advertisement to the advertising agency (4) affiliated with the vehicle advertising system operating company (5), Pay the advertising fee.

The advertising agency 4 receives a request for advertisement from a plurality of advertisers 1, 2, and 3, and receives an advertisement fee accordingly. When an advertisement is requested from the plurality of advertisers 1, 2, and 3, the advertising agency 4 produces an advertisement image through CF shooting and editing, and transmits the advertisement image to the vehicle advertisement system operating company 5.

It looks at the operation of the premise operating system for using the vehicle advertising system made as described above.

First, the vehicle advertisement system operating company 5 receives the vehicle advertisement system from the vehicle advertisement system manufacturer 6 and is mounted on a plurality of taxis 10, 12, 14 owned by the transportation company 9.

In addition, the vehicle advertising system operating company 5 receives the advertisement image produced by the plurality of advertisers (1, 2, 3) from the advertising agency 4, the transport company (9) through the Internet or mobile communication network To provide.

At this time, the advertisement image transmitted through the Internet network is mainly a large advertisement, it is downloaded from the garage of the transportation company (9). On the other hand, the advertisement image transmitted through the mobile communication network is a relatively small advertisement, which can be downloaded from time to time while driving the vehicle.

Vehicle advertisement systems 11, 13, and 15 mounted on each of the plurality of taxis 10, 12, and 14 receive the current coordinate information of the taxi through a GPS satellite network, and the advertisement is included within a certain distance based on the coordinate information. The advertisement is displayed based on the priority of the images.

In this case, the passenger may inquire and output detailed information about a specific advertisement from among the displayed advertisement images, and may perform a pre-purchase payment such as a reservation. If the passenger makes a pre-purchase payment, the card information for the passenger is transmitted to the card companies 18 and 19 via the mobile communication network and the VAN network, and according to the credit status of the passenger by the card companies 18 and 19. The payment approval is determined, the determined payment approval result is displayed again through the vehicle advertising system (11, 13, 15) via the VAN network and mobile communication network, the sales slip is output.

In addition, passengers may enjoy various paid services such as games, movies, music, and fortunes in addition to advertisements through the vehicle advertisement systems 11, 13, and 15.

Therefore, advertisers 1, 2, and 3 can expect the maximum promotional effect for their advertisements, and passengers can conveniently view their desired advertisements freely and enjoy discounts accordingly. In addition, various services may be provided.

The vehicle advertising system operating company 5 is a medium for connecting the advertiser and the passenger, and can expect more reliable profit generation.

2 is a view showing the configuration of a vehicle advertising system according to an embodiment of the present invention.

Referring to FIG. 2, the vehicle advertisement system 11 according to the present invention uses a GPS receiver 21 for receiving coordinate information, a wireless LAN card 23 for wirelessly receiving a large advertising image, and a mobile communication network. CDMA / GSM modem 25 for receiving a small advertising image and inquiring card payment, and a card payment machine for reading card data when the passenger wants to make a pre-purchase payment. ), A keypad 29 for inputting a command for operating the system 11, a control unit 31 for controlling the entire system 11 according to the command input from the passenger or by itself, and the wireless An advertisement storage unit 35 for storing the advertisement image received from the LAN card 23 and the CDMA / GSM modem 25, a display unit 37 for displaying the advertisement image stored in the advertisement storage unit 35; , If the passenger wants to It comprises a printer 39 which outputs the phase and the sales slip.

In addition, the vehicle advertisement system 11 may further include a GIS MAP 33 that stores various map information.

The vehicle advertisement system 11 is pre-installed in a vehicle such as a taxi, a bus, a subway, and the like, and is stored in a garage to receive an advertisement image. At this time, as shown in FIG. 3, the advertisement point provided from the server 49 operated by the vehicle advertisement system operating company 5 is stored in the garage access point 45 via the Internet network 47. At this time, when the vehicle approaches within a predetermined distance from the access point 45, the advertisement image stored in the access point 45 is a vehicle advertisement through the advertisement receiving antenna 41 wirelessly from the antenna 43 for advertisement transmission. The advertisement storage unit 35 of the system is stored.

Meanwhile, the vehicle advertisement system 11 may download the advertisement image even while the vehicle is driving. That is, in the case of an advertising image having a relatively small capacity, the advertisement image is often stored in the vehicle advertisement system through the mobile communication network from the vehicle advertisement system operating company 5 even while driving the vehicle.

The GPS receiver 21 receives coordinate information (eg, latitude and longitude) of the vehicle from a GPS satellite. Based on the coordinate information, a map in which the current vehicle is located is displayed by matching the GIS MAP 33.

As shown in FIG. 3, the WLAN card 23 receives an advertisement image from the access point 45 when the vehicle approaches the garage. The received advertisement image is stored in the advertisement storage unit 35. At this time, the configuration of the advertisement image stored in the advertisement storage unit 35 is shown in FIG. As shown in FIG. 5, the advertisement video includes an advertisement classification item 61, a coordinate item 63, an image file 65, and a detailed information item 67. Here, the advertisement category 61 may be classified as a type of the advertisement, and may include, for example, food, entertainment, clothing, and home appliances.

The coordinate item 63 indicates a position of a place where the advertiser who requested the advertisement sells an item corresponding to the advertisement.

The image file 65 represents an advertisement image that can be displayed. This image file is displayed on the display unit 37.

The detailed information item 67 indicates more detailed information about the advertisement, and includes, for example, a location map of a store, a contact information, a representative, an advertisement content, a discount amount, and the like.

In addition, the advertisement storage unit 35 may store contents for various paid services. In other words, paid services for games, music, movies, fortune telling, etc. are stored, so that passengers can use them at any time when making a pre-purchase payment.

The controller 31 reads predetermined advertisement images from the advertisement storage unit 35 based on the coordinate information received from the GPS receiver 21, and then displays the advertisement images through the display unit 37. That is, the controller 31 searches the advertisement storage unit 35 for advertisement images included within a predetermined distance from the coordinate information. At this time, the coordinate item for each advertisement image stored in the advertisement storage unit 35 is used. Accordingly, advertisement images included within a predetermined distance are detected from the coordinate information received from the GPS receiver 21.

The controller 31 may display the detected advertisement images according to a predetermined priority method. For example, the advertisement for the nearest store may be preferentially displayed based on the coordinates of the current vehicle. At this time, the current coordinate information about the moving vehicle is received at any time, and the advertisement closest to the received coordinate information is displayed in the order of priority. Alternatively, the advertisement may be preferentially displayed from the advertisement which has received more advertisement cost from the advertiser. Alternatively, the priority may be determined according to the advertisement classification such as food, entertainment, clothing, and home appliances. That is, advertisements for food are ranked first, and may be sequentially displayed in the order of entertainment, clothing, and home appliances.

The passenger may select a detailed information menu using the keypad 29 to view detailed information on the corresponding advertisement on the advertisement image displayed by the display unit 37.

The controller 31 reads detailed information about the corresponding advertisement from the advertisement storage unit 35 in response to the detailed information command input from the keypad 29 and displays the detailed information on the advertisement through the display unit 37.

At this time, the passenger may input a print command using the keypad 29 to output the corresponding detailed information. Accordingly, the control unit 31 controls to output the corresponding detailed information through the printer 39 in response to the print command.

On the other hand, when the passenger enters the card using the card payment machine 27 to make a pre-purchase payment, such as a reservation for the advertisement, as shown in Figure 4, the card payment device 27 is CDMA the personal information of the passenger / GSM modem (25) and the transmitting antenna (51) via the base station 53, the mobile communication network 55 and the VAN network 57 to request the card company (18, 19), the card company (18, 19, the inquiry information about the passenger is inquired through the CDMA / GSM modem 25. At this time, when the passenger requests a payment, the card payment machine 27 requests payment to the card companies 18 and 19 and receives payment approval information from the card companies 18 and 19. Therefore, the passenger may preempt the object before others through advance purchase payment such as reservation for the advertisement, and may receive a discount through reservation of food or the like.

In addition, the passenger may select and view an advertisement to be displayed on the display unit 37 using the keypad 29, and may enjoy various contents through prepaid payment for a paid service provided by the vehicle advertisement system.

6 is a flowchart illustrating a method of performing an advertisement through a moving vehicle according to an exemplary embodiment of the present invention.

Referring to FIG. 6, first, coordinate information of a current vehicle is received from the GPS receiver 21 (step 111). That is, the GPS receiver 21 receives coordinate information including latitude and longitude of the vehicle currently moving from the GPS satellite.

The control unit 31 displays the current vehicle position on the display unit 37 using the GIS MAP 33 based on the coordinate information received from the GPS receiver 21 (step 113).

In this case, when a passenger (for example, a passenger of a taxi) inputs an advertisement viewing command using the keypad 29 to watch an advertisement through the display unit 37, the controller 31 may advertise from the passenger. It is determined whether a viewing command has been input (step 115). If no advertisement viewing command is input from the passenger, the current position of the vehicle is displayed continuously.

If an advertisement viewing command is input from the passenger, the controller 31 selects an advertisement list included within a predetermined distance from the coordinate information based on the received coordinate information from the advertisement storage unit 35 (step 117). That is, the controller 31 compares the received coordinate information with the coordinate information of the advertisement image stored in the advertisement storage unit 35 and selects a list of advertisement images whose difference value is included within a predetermined distance. .

In this case, corresponding advertisements are displayed according to a preset priority scheme for the selected advertisement list (step 119). As described above, the priority method may display an advertisement for a store closest to the coordinates of the current vehicle, display an advertisement with an expensive advertisement preferentially, or display a predetermined advertisement category first. Can be set.

On the other hand, when a passenger directly selects an advertisement or uses an additional service while viewing an advertisement currently being displayed, the passenger inputs a selection menu using the keypad 29.

Then, the controller 31 determines whether a selection command has been input from the passenger (step 121).

In addition, the controller 31 determines whether the selection command input by the passenger is for detailed information (step 123).

If the selection command input by the passenger is for detailed information, the controller 31 displays detailed information on the advertisement image currently displayed from the advertisement storage unit 35 (step 125).

If the selection command entered by the passenger is not for the detailed information, it is determined whether the selection command entered by the passenger is the advertisement selection key for the advertisement selection (step 135).

In this case, when the selection command input by the passenger is an advertisement selection key for advertisement selection, the controller 31 displays an image of the advertisement selected by the passenger (step 137). That is, when a passenger wants to select an advertisement that he / she wants to directly see in addition to the advertisement displayed by the vehicle advertisement system, the passenger may select and watch a desired advertisement among various advertisements using the keypad 29.

On the other hand, if the selection command input by the passenger is not an advertisement selection key for the advertisement selection, the controller 31 determines whether the selection command input by the passenger is a pay service key for the pay service (step 139). ).

In this case, when the selection command input by the passenger is a pay service key for the pay service, the controller 31 selects the service type selected by the passenger (step 141). Accordingly, the passenger can select and enjoy a desired paid service (e.g., game, movie, music and horoscope).

On the other hand, if the selection command input by the passenger is not detailed information, advertisement selection, or paid service, it is determined whether the passenger has selected a release key (step 143).

In this case, when the passenger does not select the release key, the process returns to step 121 and continuously checks whether a selection menu is input from the passenger.

If the passenger selects the release key, the process returns to step 119 and the advertisements according to the priorities are continuously displayed.

It is determined whether there is a detailed information displayed in step 125 and a corresponding advertisement or a pre-purchase payment request for the paid service selected by the passenger in step 141 (step 127). In other words, in order to pre-purchase the goods or food corresponding to the advertisement or to use the paid service, the passenger must make a pre-purchase payment using his / her card. That is, when the passenger requests a pre-purchase payment using the card payment machine 27 with his card, the card payment device 27 transmits the pre-purchase payment request of the passenger to the control unit 31 and the control unit 31. ) Determines whether there is a pre-purchase payment request from the passenger.

If there is a pre-purchase payment request from the passenger, the controller 31 transmits the pre-purchase payment request of the passenger to the corresponding card company through the mobile communication network and the VAN network using the CDMA / GSM modem 25, and pays from the card company. Receive confirmation information (step 129).

Meanwhile, when the passenger wants to output detailed information about the advertisement without making a pre-purchase payment, the passenger inputs a print command. Accordingly, the controller 31 determines whether a print command is input from the passenger (step 131).

When a print command is input from the passenger as a result of the determination, the controller 31 outputs detailed information on the advertisement currently being displayed (step 133).

As such, by outputting detailed information about the advertisement, it may be helpful to find a retailer of the advertisement, and may receive a discount by bringing the output of the detailed information to the retailer. That is, the retailer may grant a certain discount only to the person who brings the detailed information output of his advertisement. Information about such a discount can be expressed in the detailed information.

As described above, according to the vehicle advertisement system and the method according to the present invention, by changing the existing unilaterally delivered advertisement to the user-centered, it is possible to provide the optimum advertisement that best suits the taste of the consumer.

In addition, by showing only the ads that are actually needed by consumers, and providing various contents and discounts, etc., it is possible to amplify the interests of consumers and at the same time, to realize the actual advertising effects.

Accordingly, the consumer may watch the advertisements he / she wants, and may enjoy various contents in order to solve the tedious time.

Claims (15)

Receiving current coordinate information of the vehicle; Extracting at least one advertisement image included within a predetermined distance from the current coordinate information of the vehicle; And Displaying the extracted one or more advertisement images according to a preset priority scheme. Vehicle advertising method comprising a. The method of claim 1, Displaying detailed information on the displayed advertising image in response to a user's detailed information command. Vehicle advertising method further comprising. The method of claim 1, Outputting detailed information on the displayed advertising image in response to a print command of the user; Vehicle advertising method further comprising. The method of claim 1, Paying the subject for the displayed advertising image in response to the user's pre-purchase payment request; Vehicle advertising method further comprising. The method of claim 1, Displaying an advertisement image selected by the user in response to an advertisement selection command of the user Vehicle advertising method further comprising. The method of claim 1, further comprising: paying for the paid service selected by the user in response to the user's request for using the paid service Vehicle advertising method further comprising. The method of claim 1, wherein the extracting of the at least one advertisement image comprises: Comparing current coordinate information of the vehicle with coordinate information of stored advertisement images; And Selecting advertisement images corresponding to a difference between the current coordinate information of the vehicle and the coordinate information of the stored advertisement images within a predetermined distance; Vehicle advertising method comprising a. The vehicle advertisement method of claim 1, wherein the priority method is determined to display an advertisement image in order of distance from current coordinate information of the vehicle. The vehicle advertisement method of claim 1, wherein the priority scheme is determined to display an advertisement image in order of an expensive advertisement. The vehicle advertisement method of claim 1, wherein the priority method is determined to display an advertisement image for each predetermined theme. The vehicle advertisement method of claim 1, wherein the advertisement image is provided through one of wireless communication and mobile communication. A GPS receiver for receiving current coordinate information of the vehicle; Wireless LAN card for receiving the advertisement image in the garage of the transport company; A CDMA / GSM modem for receiving an advertisement image in real time and transmitting a user's card payment request to a mobile communication network; A card payment device for performing a card payment in response to the user's card payment request; A keypad for inputting a certain command by the user; An advertisement storage unit for storing advertisement images received from the WLAN card and / or the CDMA / GSM modem; A controller configured to display at least one advertisement image based on current coordinate information received from the GPS receiver according to a set priority scheme, and to control a predetermined operation in response to various commands input from the user; A display unit which displays an advertisement image under the control of the controller; And Printer for outputting detailed information on the advertisement image displayed from the display unit under the control of the controller Vehicle advertising system comprising a. The vehicle advertisement system of claim 12, wherein the various operations performed by the controller are one of a display of a selected advertisement, a use of a paid service, a card payment, and display and output of detailed information. The vehicle advertisement system of claim 12, wherein the advertisement image stored in the advertisement storage unit includes advertisement classification information, coordinate information, an image file, and detailed information. The method of claim 12, GIS MAP that stores a plurality of map files for displaying the current location of the vehicle on a map based on the current location information of the vehicle Vehicle advertising system further comprising.