KR20000073368A - Method of controlling customer's response to a group of information provided in a cyber-market - Google Patents

Abstract

PURPOSE: A method for controlling a customer response with respect to a grouped information is provided for performing an effective advertisement by providing a certain information to a customer. CONSTITUTION: The method of the present invention is implemented by a server and a user interface. The server includes a product information memory unit(101) having a grouped product information, a response controller(102) for providing a product information to a user, receiving a response, providing a detailed information and controlling a survey, a choosing right, a selection limit and a purchase, and a response information memory unit(103) for memorizing a response information of the user. The user interface includes a personal computer(105) for processing the information from the server and providing the response of the user to the server.

Description

METHOOD OF CONTROLLING CUSTOMER'S RESPONSE TO A GROUP OF INFORMATION PROVIDED IN A CYBER-MARKET}

The present invention relates to a method for controlling consumer response to grouped information.

For example, the present invention uses a wired and wireless communication network, such as the Internet, the server (Server) by product, company, price range, etc. (in addition to physical products, as well as service-type products) a single information collection If the consumer (user) performs a comparison of each piece of information and then performs a predetermined response (e.g., in response to an advertiser's research), the consumers receive a certain benefit (e.g., For example, the present invention relates to a consumer response control system that provides a specific information to a consumer in a manner of giving a lottery ticket (a lottery ticket) to enable a promotion or advertisement.

Conventionally, there is a so-called 'gold bank' technique as an advertisement technique using an information and communication network such as the Internet.

The 'Gold Bank' is a method of paying a corresponding amount when a user clicks on a banner advertisement given a price and then moves to a corresponding advertisement site, earning a given amount and earning a predetermined amount or more.

However, since the consumer response control system of such a technique needs to move to the advertiser's site, the communication speed for the movement may be a constraint, and if the user moves directly to the advertiser's site, a predetermined amount is immediately accumulated, so that the user has long There is no need to stay.

Therefore, it is difficult for the advertiser to take sufficient time to effectively deliver the contents of the advertisement about his or her product to the user, and from the user's point of view, it can lead to simple labor or boredom. Therefore, only a certain amount must be accumulated to be paid, so there is a possibility that the image will be deteriorated.

Meanwhile, another advertisement technique using an information and communication network such as the Internet has a so-called 'treasure hunt' technique.

This technique allows you to click on a treasure hidden on an advertiser's site with a map to find a hidden treasure and win a prize based on the number of treasures found. It is a technique.

However, this technique is a burden on the communication speed because the user has to move several times in search of treasures, if the game method is complex, it may be counterproductive, and if you find the hidden treasures, you can earn money, so the user provides It is hard to effectively obtain the user's response to the information, such as the evaluation of the brand image or product, preferences, etc. as the response information.

The present invention provides a method for controlling consumer response to grouped information; Group at least two or more pieces of information of the same class into one collection and present it to the user as a group of information, view the collection of information, present details about the information you have selected, and then respond to the user's response to that information. In response, it provides a consumer response control system that provides a certain benefit to the user.

The present invention provides a method for controlling consumer response to grouped information; Group at least two pieces of information of the same class into one collection and present it to the user as a group of information, view the collection of information, present details about the information you have selected, and respond to research on that information. And performing this process on the grouped information provides a consumer response control system that provides a certain benefit to the user.

In the present invention, the information may be classified into a product group, a company, a price range, or the like, which can be classified into the same class, or a combination thereof.

In the present invention, the information is a tangible product or an intangible product such as a service product.

In the present invention, when a research response is made to the product, the product is presented as a prize and a lottery ticket for the product is given to the user.

The present invention is characterized in that when a research response to the product is made, the probability of taking the product.

The present invention is characterized by operating a consumer response control system for the grouped information through the Internet.

The present invention is characterized by operating a consumer response control system for the grouped information through a home shopping television system.

1 illustrates an embodiment of a consumer response control system for grouped information of the present invention.

2 is a diagram showing a procedure and a user interface (screen information) as a first embodiment of a method for controlling consumer response to grouped information of the present invention.

3 is a diagram showing a procedure and a user interface (screen information) as a second embodiment of a method for controlling consumer response to grouped information of the present invention.

FIG. 4 is a diagram showing the procedure and user interface (screen information) as a third embodiment of a method for controlling consumer response to grouped information of the present invention.

1 schematically illustrates a case in which the consumer response control system of the present invention is operated by using the Internet and a PC as an embodiment of the consumer response control system for the grouped information of the present invention.

The server is divided into a server and a user interface, and the server has a product information memory unit 101 having grouped product information, and presents the product information to the user and receives the response to provide the detailed information and A response controller 102 for controlling research, lottery tickets, selection restrictions, purchase, and the like, and a response information memory unit 103 for storing the user's response information, etc. The communication line 104 is provided.

In addition, the user interface includes a PC 105 for processing information provided from the server and providing a user's response to the server side, a display 106 on which the information is displayed, and a user's predetermined response with a keyboard or a mouse. An operation unit 107 for inputting a user command or the like is provided.

FIG. 2 illustrates a procedure for describing a second embodiment of a method for controlling consumer response to grouped information of the present invention and an example of a user interface screen according to the present invention. Referring to FIG. 1 and FIG. Referring to the operation of the embodiment as follows.

First, the user connects to the server side via the communication line 104 using the operation unit 107, the PC 105, and the display 106 of the user interface.

Connect to server to find desired product group.

2 shows a scanner group in which only scanners are collected as products.

The scanner product group (SCANNER product group) is presented with information such as product name, company name and price, these information is presented to the user via the communication line 104 stored in the product information memory unit 101 in the server.

The user clicks on a given product within the presented product group (information group).

In FIG. 2, since four scanner products are presented for four companies, each time a user clicks each scanner product in turn, detailed information about each product is presented along with a product photograph and a product description.

For example, if the user clicks on the 'SCANJET 3800' product, the product photo, product description, etc. of the 'SCANJET 3800' are displayed, and the advertiser requests a response to a predetermined research desired by the advertiser.

When the user responds to the response request through the user interface, the response control unit 102 on the server side stores the response information in the response information memory unit 103, and the probability of winning the prize (280) / 5 units).

Performing all of the above steps on the remaining three products (the comparison of each product is natural) gives bonus points and only one item in the information group (scanner product group) is a virtual gift bag: Qualify to add to your cart.

Alternatively, you can choose one of these items again and again (double the odds of winning by giving the second final choice).

In this way, if you continue to click on the products in the collection of grouped information, you will be able to put all the goods from all given groups in a virtual gift bag, and the products in the virtual gift bag will be registered on the sweepstakes list. It is stored in the information memory section 103.

The prize draw may be run in two ways:

One method is to randomly perform the drawing by using the registered lottery list information of the user stored in the response information memory 103 when the specified date is reached.

The other is a method performed by using the registered user list information stored in the response information memory unit 103 when the number of clicked (visited) users for the product reaches a predetermined number on a first-come, first-served basis.

On the other hand, the response controller 102 may apply the following restrictions.

If you set a deadline that you want to visit, when the deadline elapses, you are deprived of your right to put your merchandise in a virtual gift bag. That is, they present the product information but do not give the raffle to win the prize.

The right to draw lottery tickets for all prizes, or duplicated selections, shall be restricted from holding the same prizes in a virtual gift bag more than once within the lottery deadline. That is, only one entry ticket is given to one user.

If a product is selected in duplicate, only one product is allowed in the same group.

However, an exception is made when an advertiser wants to select a plurality of products in the same group.

In addition, once the user wins the same product group, the user may be further restricted to go through a response step for a predetermined research desired by the advertiser.

The above-described method for controlling consumer response to the grouped information of the present invention can be easily applied using not only the Internet but also other communication networks such as home shopping television systems.

In this case, for example, the information on the grouped products is provided as a print media (catalog, booklet), and the print media and the communication network are used together to provide detailed information about the product selected by the user and to give a raffle prize for the prize. And so on.

On the other hand, as another embodiment of the consumer response control method for the grouped information of the present invention, the response control unit 102 via the user interface to the response whether the user wants to purchase a certain product in the group Accept and purchase the product directly.

At this time, if a user who wishes to purchase a prize wins the prize by drawing, the prize is paid and the purchase intention is regarded as withdrawn.

3 is a view showing a procedure and user interface (information screen) of a second embodiment of a method for controlling consumer response to grouped information of the present invention, in contrast to the first embodiment of FIG. Presenting the details; This is the case in which the advertisement accompanying the corresponding product is further provided as additional information or linked to the advertiser's site to move to the advertiser's site.

If you have additional ads as additional information, users who click on this will be able to provide additional points for the user's incentives and show the advertiser's advertisements or announcements when the advertiser clicks on additional desired advertisements. In the case of linking to the site of the advertiser, as shown in FIG. 2, the customer response control system is constructed to present and respond to the details of the product clicked from the collection of products, and to give a lottery ticket as an incentive for the advertiser. .

In FIG. 3, the 'purchase' item described above is illustrated, and when the 'purchase' item is clicked, it is added to a virtual gift bag (cart).

Alternatively, when a 'buy' is clicked, a system for linking and moving to a site of an advertiser who can purchase the corresponding product may be implemented.

FIG. 4 is a diagram showing the procedure and user interface (information screen) of the third embodiment of the method for controlling consumer response to grouped information of the present invention, as compared with the first embodiment of FIG. Select at least one product within the same group in the process of presenting details about the item clicked from the collection of products, receiving a response (e.g., a research response), and giving points and probabilities of winning In the case of selecting the 'double chance' the double weighted lottery ticket (duplicate entry / double lottery ticket) is shown.

That is, in the third embodiment of the present invention shown in FIG. 4, a duplicate application ticket (double prize ticket) is given to the case where all products are selected or when one product is selected.

On the other hand, in the consumer response control method for the grouped information of the present invention described in Figures 2 to 4, the following response control is also possible.

In other words, when a registered user's point is reached by a predetermined point (or more), the customer response control system may be implemented to give a free gift different from the prize as an incentive in that order (first-come-first-served).

The method for controlling consumer response to the grouped information of the present invention is to view each product grouped into the same class and select one or more products from each product group to present detailed information on the selected product, and In return, a consumer response control system for granting a lottery ticket can be provided.

Therefore, according to the present invention, the user can naturally induce a response that compares the products in the same group in detail, and can easily obtain information such as the user's preference for the comparison result, as well as the questionnaire desired by the advertiser. Research is conducted at the same time as incentives are placed on the site and responded, and users can purchase goods on the fly, so that the user's response can be obtained in real time.

In addition, in the present invention, a prize may be drawn when the advertiser reaches a desired number of clicks (visits) by the user's request, so that the user can accurately grasp the details of the user and the product, and a fair, transparent and stable advertisement and response Can be done to a level satisfactory to both advertisers and users.

Claims (14)

Grouping the advertisement products into a collection and presenting them as a product group; further presenting detailed information about the corresponding products in response to a user's selection of the presented products; and requesting a response to the details. And receiving the user's response and registering the user in response to the user response information and providing incentives to the user. The method of claim 1, wherein the user's response is conditioned on a response to a research presented by a server. The grouped information according to claim 1 or 2, wherein the user incentive allows the user to select one or a plurality of products as prizes from among the products in the group and to draw a lottery for the registered user. How to control consumer response. The method of claim 1 or 2, wherein the user incentive allows one or a plurality of products in the group to be selected as a prize, and a time limit for the registered user or a number of clicks on the product group or the product is designated. A method of controlling consumer response to grouped information, comprising drawing incentives when a number is reached. The method according to claim 1 or 2, further comprising the step of accepting and processing the request and the response of the intention that the user purchases at least one of the grouped products. How to control consumer response. The method according to claim 1 or 2, further comprising the step of presenting the winning probability together with the right to draw the prize for the corresponding prize. The method of claim 1 or 2, wherein the grouping is presented by grouping the product group, the price group, the company group, or the type of service product. The method according to claim 1 or 2, wherein when the line item is presented in the detail information and clicked, the user response control for the grouped information is further provided as the additional detail information. Way. The method of claim 1 or 2, wherein the user's incentive has a lottery ticket for the goods in the group, and the lottery ticket weights (double) the lottery ticket when one or all of the products are selected. And a method for controlling consumer response to grouped information. The method according to claim 1 or 2, wherein a predetermined point is accumulated as the user incentive, and when the point reaches a predetermined value, the predetermined second incentive is further provided as the first incentive in addition to the lottery ticket. A method for controlling consumer response to grouped information. 6. The method of claim 5, wherein said purchase process is processed by the system itself. 6. The method of claim 5, wherein the purchase process is controlled to move to a site of a corresponding product in response to a user's response. The method of claim 8, wherein the detailed information is presented to the line item and clicked to move to the advertiser's site for the corresponding product. The system of claim 13, wherein the site is a response control system that presents a grouped product group and presents detailed information about the product selected from the user, responds to a user response, registers the user, and gives a predetermined incentive. A method for controlling consumer response to grouped information.