KR20010084974A - Advertising system for premium and lottery managing method using internets - Google Patents

Abstract

PURPOSE: An advertisement system operation method is provided to set an identification number on an advertisement object such as a leaflet, a name card or a newspaper advertisement, and to enable a user to participate in a free gift or a lottery event so that it can enhance an advertisement effect. CONSTITUTION: The method comprises the steps of a user accessing a home page of an advertisement operator and clicking on a free gift event subscription button(201), a server checking if the accessing user is a member(202), the server requesting the user to input an ID and a password if the user is a member or to subscribe for a member if the user is not a member(203), the user inputting an identification number set on an advertisement object(205), the server moving the user to a home page corresponding to the advertisement object(206), the user clicking on a free gift event application selection button(208), the user selecting one among an instant lottery, a quiz, a game or a word game and enjoying the selected game or lottery(209,210,211,212), the server giving a winning certificate to a winner or a consolation message to a loser(214,215), the server giving both the winner and the loser a chance to participate in a regular lottery event(216), the user inputting a seven digit number(217) and the server performing the regular lottery on a designated day(220).

Description

How to Operate Advertising System Introducing Prizes and Lottery Using the Internet {ADVERTISING SYSTEM FOR PREMIUM AND LOTTERY MANAGING METHOD USING INTERNETS}

The present invention relates to an advertising system that introduces sweepstakes and lotteries using the Internet, and more specifically, advertising operators want merchants to recruit merchants.

Advertising means (eg flyers, business cards, promotional materials, newspaper ads, TV ads, radio ads, magazine ads, etc.)

Planning, producing, and distributing advertisements and assigning unique numbers to the advertisements

Consumers who recognize the contents of junk are displayed on the website of the advertising agency through the Internet.

Winners instantly by selecting various prize methods using their unique number

Make a decision to distribute the prizes,

Enter the lottery draw to be conducted and use the lottery number entered directly by the consumer.

The prize money is distributed to the winners through the public lottery and the membership card is given to the desired consumers.

A fixed schedule for cardholders who issue cards and purchase goods at merchants

Internet that can maximize the advertising and promotion of merchants by giving discounts at a rate

It is about operating an advertising system that introduces sweepstakes and lotteries.

The funding of the prize is from the advertising request fee paid by the merchant to the advertising agency.

A certain percentage of the amount will be saved in a separate account (a prize reserve account, a lottery reserve account).

Conventional flyers, instant lottery tickets or lottery cards, which are given to customers in the form of advertisements, promotions, or events for the purpose of advertising or publicity, have low expected value due to the small amount of prizes or lottery tickets, and the reliability of winning is low. In addition, since the consumers were dissatisfied because they did not induce fun or interest by the simple lottery method, the advertisements or publicity effects were insufficient because the consumers dismissed them.

In addition, the prizes of individual shops or event lottery lotteries cannot meet the consumer's active participation by bringing about the fairness and reliability of the prizes and the lottery amount due to the lack of management ability of the stores. There was a problem that led to their distrust and indifference.

Also, in the age of flooding advertising or publicity, most advertisements are not recognized by consumers.

Although there are many advertisements in which advertising numbers (letters, stickers, etc.) or event-free gifts (promotional items, souvenirs, instant lotteries, lottery cards, etc.) are posted with lucky numbers, they are distributed. There is a problem that the advertising or publicity effect is extremely small by being rejected by consumers due to the lack of application methods and lots.

The present invention has been made in order to solve the problems of the prior art described above, the technical problem to be achieved by the present invention is that advertising operators recruit merchants desired advertising means (for example, flyers, business cards, promotional materials, newspaper ads, TV advertisement, radio advertisement, magazine advertisement, etc.) to plan, produce, and distribute the advertisement, and give the advertisement a unique number so that consumers who have recognized the contents of the advertisement can access the unique number on the homepage of the advertisement operator through the Internet. Select and enter various prize methods using to determine the winners on the spot, divide the prizes, and enter the lottery lottery to be conducted at regular intervals to all consumers who have entered the various prizes. The prize money is distributed to the winners through the public draw and the membership card is issued to the desired consumers. The card holders who purchase goods at the merchants in a hurry to provide a discount at a fixed rate to provide a method of operating an advertising system that introduces prizes and lotteries using the Internet that can maximize the advertising and promotion of the merchants.

Another technical problem to be achieved by the present invention is the merchants in advertising operators

Each time you receive an offer or ad, you can update the status of the prizes and the lottery amount in real time.

Disclosure to consumers to ensure fairness between ad operators, merchants and consumers.

To provide advertising system that introduces prizes and lotteries that can maintain trust

have.

Another technical problem to be achieved by the present invention is to online merchants

Prizes and lotteries that can be used simultaneously with the same efficiency at offline merchants

It is to provide the advertising system introduced.

Another technical problem to be achieved by the present invention is to allow members to naturally contact the advertising and promotion in the process of participating in the prizes and lottery lottery

It is to provide a method of operating an advertising system that introduces sweepstakes and lotteries that can maximize the advertising and promotion effect of merchants.

1 is a block diagram showing the flow of services and information in the method of operating the advertising system introducing the prizes and lotteries using the Internet according to the present invention.

Figure 2 is a flow chart showing the operating procedure in the advertising system operating method introducing the sweepstakes and lottery using the Internet according to the present invention.

Figure 3 illustrates the configuration of the homepage of the advertising operator of the operation of the advertising system operating method introducing the sweepstakes and lottery using the Internet according to the present invention.

4 exemplarily shows a screen showing a lottery entry status of a member on the homepage of an advertisement operator.

Advertising system operation method introducing the prizes and lotteries using the Internet according to the present invention is between the advertising operators, merchants and members (consumers) that can be accessed by the Internet,

(a) the advertising operator accumulating a certain percentage of the member subscription fee and the advertising request fee paid by the merchant to the advertising operator in a separate account as prizes and lottery reserves,

(b) assigning a unique number to the advertising means requested by the affiliated company to plan, produce, and distribute to the advertising agency, and apply for a prize and a lottery under this unique number;

(c) The unique number assigned to the advertising means in step (b) is the homepage number of the affiliated store to enter the prize and the lottery draw, enter the unique number once again to recognize the advertisement or promotion of the affiliated store and then apply Steps you can do,

(d) before the step (b), it is preferable to further include the step of producing and managing the Internet homepage of the affiliated store to advertise or promote the affiliated store on the Internet.

(e) Among the various application methods when the member enters the prize in the step (b)

Selecting and applying the application method according to the taste of the member,

(f) directly inputting the lucky lottery number desired by the member when the member applies for the lottery drawing in step (b);

(g) The winning score for each prize in each prize entry method will be

The highest points of the winning scores will be based on the winnings and the winners will be awarded immediately after participating in the prize entry.

Where you can check,

(h) in the step (g), announce the winning score criteria in various prize entry methods and disclose the score of the member on the screen while the member participates in the prize entry.

It is preferable to include.

(i) determining a public lottery for a member who will receive the lottery amount using the lucky draw number of the members entered in step (f).

(j) In the distribution of the prizes and the lottery in the server of the advertising agency

Have a database for storing and managing data on the number of expected winners;

The homepage of the advertising agency has a menu to check the expected number of winners.

It is desirable to allow members to check the status of expected winning numbers in real time.

(k) the advertisement operator's server may provide data on the prizes and lottery reserves.

A database for storing and managing the data is provided.

It is equipped with a menu to check the details of the lottery reserves, the members give prizes in real time

And it is desirable to be able to check the status of the lottery reserves.

(l) The server of the advertising agency may check the status of each member's lottery draw.

Has a database for storing and managing data.

Members can access the prize draw at any time.

It is desirable to be able to check your application status.

Hereinafter, with reference to the accompanying drawings a preferred embodiment of the advertising system operating method introducing the prizes and lotteries using the Internet according to the present invention will be described in detail.

Referring to Figure 1, the advertising agency (C) registers shops that request advertisements as affiliate stores (P) to produce and operate the homepage of the affiliate stores on the Internet site of the advertising agency (C) also to promote on the Internet, advertising and Consumers (N), members (M) who recognized the advertisement and promotion by assigning a unique number to the promotional material to maximize the promotion of the merchant by participating in the sweepstakes and lottery draw using the unique number.

General consumers (N) and members (M) learn and recognize advertisements or promotions issued and distributed by advertisement operators (C) and affiliated stores (P), and ad operators (C) with unique numbers assigned to advertisements or promotions. Apply for prizes and lottery draws.

Revenue increases due to consumers' awareness and promotion of their affiliates.

Advertising operators issue membership authentication cards to consumers who are members and increase the number of customers by giving them discounts at a certain rate each time a member who holds a card uses a merchant.

The general consumer and the general store can register as members and affiliated stores on the website of the advertisement manager, and can also read other information.

According to FIG. 2, when consumers and members who have acquired and recognized advertisements by various methods access the homepage of the advertisement operator through the Internet and click the prize entry button on the homepage of the advertisement operator (201), whether or not the member is checked ( 202) If the member is to enter the member number and password, if the non-member to register (203) to give the member number and enter the member number and password.

After entering the member number and enter the unique number of the advertisement recognized by the member (205) to go to the affiliated store's homepage (206) to allow the member to once again advertise or promote the merchant to remember the merchant for a long time .

On the homepage of the affiliated store, it is possible to publish an event event notifying the affiliated store, such as a protruding advertisement, to maximize the advertisement or promotion effect.

When the application method selection button is clicked on the merchant homepage (208), the ladder riding game screen appears, and the member draws three lines and selects a number to select an application method.

If a member selects a desired type again from the selected application method (eg, instant lottery (209), quiz (210), game (211), and go to word 212)) , Lock is determined on the fly.

The winners of each ranking issue a winning certificate together with a congratulatory message (215), and the winners can show the message 214 on the screen and enter the lottery lottery (216) which is performed regularly to both the winners and the winners. The lottery application allows the member to input the desired 7-digit number (217) to store the date base on the advertising agency main server and to check the status of my application (219) in the 'My application status' of the advertising agency homepage.

If the member who completed the application recognizes the advertisement of another affiliated application and clicks on the additional application button (218), the member starts again from the step of inputting the unique number of the other affiliated store (205).

The public lottery 220 will be held at a later date.

Whenever an affiliate pays an affiliate fee and an advertising or promotional request fee, the advertising manager distributes a prize every day by distributing a certain amount of money and distributes the lottery by the weekly monthly lottery to members who win by rank. .

The lottery draw is limited to the members who applied for the lottery draw in accordance with the lottery application procedure described below.

How to enter the lottery can be entered by the members who participated in the sweepstakes.If the member directly enters the desired 7-digit number into the entry column, it is stored in the database of the advertising agency's main server. You can check the status of your application in 'Application Status'.

The unique number of the advertisement or publicity is given by the operator when the advertisement and the publicity are produced at the affiliated store. The unique number becomes the homepage address of the affiliated store, and when the member enters the unique number at the prize entry, the member moves to the homepage of the affiliated store. As a result, the homepage is naturally recognized, and the affiliate store maximizes the advertisement and promotion of the affiliate store by real-time advertisement and promotion through the homepage.

There are two ways to assign a unique number, participate in a prize, and enter a lottery draw:

I) Method on OFF-LINE

1) Advertising for distribution of printed materials

Printed advertisements such as advertisement flyers, business cards, and advertising stickers are provided with a unique number on the upper right of the advertisement, so that consumers acquire and recognize the printed advertisements and apply on the Internet homepage of the advertisement operator.

You can check whether or not you have entered the lottery lottery in the 'My application status' confirmation menu on the homepage of the advertising agency connected to the Internet.

2) promotional material advertising

Affiliate stores a unique number in the appropriate location of the company's banking company, event promotions, and promotional items (e.g. souvenirs, lottery entries, sweepstakes, and gift certificates). Apply on the homepage.

3) Newspaper Magazine Advertising

When an affiliate advertises or promotes a newspaper or a magazine, the advertisement operator receives a unique number and writes it on the lower right side of the advertisement page to acquire and recognize the newspaper or magazine and apply it on the website of the advertisement operator.

4) radio advertising

When an affiliate advertises or promotes a radio, the advertising agency receives a unique number from the advertising agency and mentions the unique number once at the beginning and end of the advertisement.

Consumers who listen to the advertisement on the radio remember the unique number and apply on the homepage of the advertising agency.

5) TV advertising

If the merchant advertises or promotes the TV, the advertisement operator receives the unique number and keeps displaying the unique number at the top or bottom of the TV screen while the TV commercial is in the upper right corner of the TV advertisement screen.

The TV viewer remembers the unique number and applies to the homepage of the advertisement operator.

II) Method on ON-LINE

In an Internet shopping mall, a consumer purchases goods at a merchant

Upon entering and paying, the unique number approved by the advertising operator will be displayed on the screen, and if you click on the unique number, you can immediately enter the prize and lottery draw.

In the homepage of the advertisement operator, it is preferable to operate an independent internet shopping mall to treat a product supplier (entry company) as one affiliate store and to grant the same obligations and rights to members of the e-commerce and the merchants and members on the open line.

Consumers and members who have acquired and recognized advertisements or promotional materials on the offline site go through the lottery application process and go to the merchant's homepage to obtain the necessary product information, thereby linking offline and online to increase the convenience of members and sales growth of merchants. Can be achieved.

As described above, the embodiments of the present invention have been described in detail, but the scope of the present invention is not limited thereto, and the scope of the present invention extends to the scope of the present invention to be substantially equivalent to the embodiments of the present invention.

According to the present invention, the expectation of the profits that members may have as a result of trading at the merchants is increased, so that the advertisement or promotion effect is increased, and as a merchant, it is easy to secure new and fixed customers, as well as increase sales. The operating company has the effect of improving the trust of merchants and members through fair management and operation of prize reserves and lottery reserves.

In addition, according to the present invention, for members who are consumers,

In addition to inducing healthy consumption and enjoying the benefits of various cultural services, maximizing the effectiveness of advertisements and increasing the number of fixed customers for merchants that are providers of goods or services, as well as efficient customer management, and economics in terms of regional and national economies Has the advantage of activating the industry and improving the distribution industry.

Claims (11)

Between an advertising operator, a general consumer, a member of the advertising operator, and a merchant selected from among a commercial service service store that commissioned an offline advertisement or promotion, or a merchant that requested advertisement or promotion of an online shopping mall, (a) A separate prize reserve, which is managed by the advertising operator, for a certain percentage of the franchise, advertising expenses, or promotion ratio paid by the merchant to the advertising operator whenever the merchant asks the advertising operator for a merchant contract or advertisement and promotion. Earning online in the account and the lottery reserve account; (b) receiving a unique number of the advertising operator from the advertising means commissioned, planned, produced, and distributed to the advertising operator by the affiliated store and listing the advertisement in a member's unique number to enter a prize and a lottery draw; (c) The unique number given to the advertising means in step (b) is the address of the affiliated homepage in the Internet site operated by the advertising operator. After recognizing the advertising and promotion of the merchant once again through the step that you can apply; (d) the Internet, comprising the step of installing and operating a guide menu on the corresponding homepage so that members who have entered the prizes in step (b) can immediately know the party and lock by rank by the prescribed method. How to Operate Advertising System with Prizes and Lottery The method of claim 1 (e) In the step (b), when the member enters the prize, the member must pass the prescribed game and the method to enter the prize during the prescribed game is selected and the member is selected again from the selected method. The method of operating an advertising system incorporating prizes and lotteries using the Internet, further comprising the step of selecting the desired application method. The method according to claim 1 or 2 (f) further comprising the step of allowing the member who entered the prize in step (b) to directly enter the number of digits desired by the member in the lottery draw regularly. How to Operate Advertising System with Used Prizes and Lottery Tickets The method according to claim 1 or 2 (g) storing the database of the prescribed number of digits entered by the member in the main server of the advertising operator in step (f) and confirming the status of the lottery lottery entry of the member on the Internet homepage of the advertising operator. The advertising system operating method introduced the concept of giveaways and lotteries using the Internet, characterized by having a menu to enable members to check their application status in real time. The method according to claim 1 or 4 (h) the public sweepstakes using the Internet further comprising the step of regularly drawing public draws through the Internet by means of a lottery method set by the advertisement operator using the lottery numbers of the members stored in the main server of the advertisement operator; Ad system operation method that introduced the concept of lottery. The method of claim 1 (i) In the step (a), each time a transaction is made between the advertising operator and the affiliated store on the main server of the advertising operator, the storage and management of the sum of the prize reserves and the lottery reserves is executed, and when the member enters the prize, the prize reserves and Advertising system operation method introduced the concept of sweepstakes and lottery using the Internet, characterized in that it further comprises the step of configuring a menu indicating the real-time status of the lottery reserves. The method according to claim 2 or 6 (j) According to the status of the lottery reserves, the number of people by rank of the lottery reserves is calculated numerically from the main server of the advertising operator and stored in the main server, and the status of the number of winners by the expected ranks is displayed on the screen where the members apply for the prizes and the lottery draws. The advertising system operating method introducing the prizes and lotteries using the Internet, characterized in that it further comprises the step of configuring a menu that can be notified in real time. The method of claim 2 (k) before the step (e) further comprises the step of constructing a menu for informing the winning criteria by ranking so that the member can recognize and enter the winning criteria by ranking for the prize entry. Advertising system operation method that introduces the concept of prizes and lotteries. The method of claim 8 (l) The winning criteria by ranking before step (k) further includes the step of storing the records recorded by the winners of the previous day's rankings in the main server of the advertisement operator, and then setting the highest winnings by the previous day's rankings as the winning criteria by the current rankings. The advertising system operating method that introduces sweepstakes and lotteries using the Internet. The method of claim 1 (m) Issuing a membership card to any member who has registered as a member before step (b) above, and signing up at an affiliated store offline to issue a membership card, so that a member with a membership card can purchase a product at the merchant. The method of operating an advertising system introducing the sweepstakes and lotteries using the Internet, characterized in that it further comprises the step of giving a discount rate. The method of claim 10 (n) The method of operating an advertising system introducing the sweepstakes and lotteries using the Internet, characterized in that further comprising the step of (m) in the step of (m) the member registered to the member at the merchant to give a special discount.