KR20030078328A - On-Line marketing system and method utilizing vote - Google Patents

Abstract

PURPOSE: A system and method for an on-line marketing using a vote is provided to execute a marketing effectively by enabling an applicant to participate in an event using a vote, thereby inducing an interest of the applicant. CONSTITUTION: A user(100) acquires a voting power through an on/off line. The user connects to a main server(200) and casts a ballot. The main server(200) processes and totalizes a voting result and draws a prize winner. A database server(300) stores information being processed in the main server(200). A backup device(400) stores the final result processed in the main server(200) and the database server(300). The voting power is generated by acquiring an application ticket. The number of voting powers per one application ticket is designated.

Description

Online marketing system and method utilizing voting

The present invention relates to an online marketing system and method using voting, and more particularly, by using voting, a participant can directly participate in an event to increase the interest of the entrant and induce interest, thereby improving the marketing effect. An online marketing system and method.

Various events were conducted as a means for marketing and promotion when entering a new market or conducting a new business online, such as the Internet. These events took the form of a variety of sweepstakes and a selection of some of the entrants who participated in the event. Prizes include cars, electronics, cyber money, lottery tickets, mileage and cash back.

However, most of the conventional events as described above have the disadvantage that the applicant is actually excluded from the prize selection process.

In addition, there is a disadvantage that the selection of prizes is fair and fair without cheating by the event organizer. Therefore, the effect of the event is becoming less and less.

As a result, operators are experiencing significant difficulties in marketing and promotion early in the business.

In order to solve the above problems, the present invention proposes an online marketing system and method using voting that enables the applicant to participate in an event event by voting, thereby efficiently inducing marketing by inducing interest and interest of the applicant. To provide that purpose.

1 is a schematic diagram showing a marketing system applied to the present invention.

2 is a flowchart illustrating a marketing method according to the present invention.

<Description of Symbols for Main Parts of Drawings>

100. Users, Applicants, Buyers

200. Main server 300. Database server

400. Backup Device

In order to achieve the above object, the present invention is applied to the server of the host company using a means such as the Internet or ARS, the applicant is verified by voting, and the winner is counted in the database server and the winner is selected. Post to the server and tell each contestant whether or not to win, the final information is characterized in that the backup server to be kept safe.

Hereinafter, a case of applying to the lottery as an embodiment of the present invention will be described.

Existing lotteries do not have the opportunity for customers to participate in the winning process, since the winner's decision is usually done by shooting arrows or drawing lots on rotating license plates according to the method determined by the issuer. As a result, customers are not attracted to the lottery, and as a result, the interest is not so good and the promotion effect is not producing satisfactory results.

In the present invention, the lottery ticket is the same as a commercially available lottery ticket, and can be applied to all kinds of lotteries. The lottery can be produced by the host company who conducts the lottery, or it can be commissioned by an outside company. The lottery produced in this way is printed with a unique number of the lottery to be our future number and a verification number for later verification of the unique number of the lottery, the verification number is printed in the form scratched on so that the lottery buyer can not immediately identify. The unique number and the verification number are generated by the management program. The random number (random number) is generated starting from the start number of the lottery until the last number is generated, but not managed. The generated unique number and verification number is stored in the main server 200 and later used as a customer verification key (Key).

The produced lottery ticket may be purchased directly by the purchaser 100 at an offline newsstand or lottery room, or may be purchased online using the Internet. Since the lottery ticket purchased by the purchaser 100 is given a predetermined number of voting rights per sheet, when purchasing multiple lotteries, the lottery ticket has the same number of voting rights as the number of purchased lotteries.

In order to obtain the right to vote by accessing the main server 200 of the issuing company that has issued the lottery, the lottery purchaser 100 first inputs the unique number and the verification number of the lottery. Verify that you have the right to vote. Verification is done by a set of rules, in which the same lottery cannot vote more than the specified number of times, and the lottery number must be identical to the scratched and hidden verification number and must be within a specified period. This verification rule can be added or modified as needed. As a result of verification, if it is verified that it is a valid lottery ticket with a voting right, a field for inputting a unique lottery number (winning number) desired by the purchaser is activated and the user can mark it in this column. In this case, the lottery system starts from trillion to zero units, or the trillion unit first, then 100,000 units and zero units, and then 10,000 units and ten units. The host company selects a suitable method as needed. The voting information of the buyer 100 (applicant) is stored in the database server 300 during the application period of the lottery.

After the lottery application period has passed and voting is completed, the winners are ranked in the order of the votes based on the number of lottery purchasers who have received the most votes from the lottery ticket. Comply with the ties for handling tie scores previously announced by the lottery organizer. After the winner is decided, the winner is posted on the main server 200 of the host company, a newspaper, and a broadcast.

After posting the winners and paying the prizes or prizes, it is determined that there is nothing wrong with the winners, and all the data related to the lottery is backed up by the backup device 400 for the permanent preservation or the designated preservation period.

Hereinafter, a description will be given of another embodiment of the present invention, which is applied to an event performed by prizes of various products on the Internet.

The organizer hosting the event distributes the application ticket printed with the unique number and the verification number (scratched and not directly identified) to users as in the case of the lottery. In the production of an application ticket, the method and criteria for producing an application ticket, such as assigning a unique number of the application ticket and a verification number thereof, are the same as in the case of the lottery. The distribution of the application rights may be performed online or offline, but in order to increase the participation of users 100 and provide convenience, it is preferable to distribute the application offline, and it is more preferable to increase the response of users 100 without charge for free. . Entry rights user 100 is logged on to log in to obtain the right to vote by accessing the main server 200 of the issuing company to exercise the right to vote, and in the case of non-members, log in after joining the membership Otherwise, if you are an existing member, log in immediately. Registered member information is stored in the database server 300 is used as a continuous customer marketing data in the future. The validity of the entry ticket is verified by entering the unique number and verification number of the entry ticket distributed from the event organizer. The verification criteria are the same as in the above lottery. If the result of the verification is found to be a valid entry ticket, enter the unique number of the entry ticket you wish to win. The method and procedure for voting by the application ticket is not much different from the case of the lottery mentioned above, and shall be in accordance with the procedures and methods determined and announced by the event organizer.

After the event period is over and the voting is completed, the winners are ranked in the order of the votes based on the highest number of votes in the application ticket number submitted by the event applicants 100 and the winners are selected. Post to (200) and notify all of the applicants 100 or all winners whether or not to win. At this time, the detailed method or criteria for determining the winner and the method of notifying the winner are the same as in the case of the lottery.

After posting the winners and paying the prizes or prizes, it is determined that there is nothing wrong with the winners.

As described above, the present invention can increase the expectation for winning a customer by voting the winning number directly from the homepage of the marketing agency through the Internet network. And since customers must visit the homepage to exercise their voting rights, they can naturally motivate them to visit the homepage and induce members to visit the homepage continuously. As a result, it is possible to secure a large amount of customers in a short time. Sales can be increased by inducing the promotion and purchase of products to the members.

When the present invention is applied to the lottery, the sales and income of the lottery business organizer increase due to the increase in the amount of lottery sales, the number of visits and the use of users increases on the site that operates the site, and the site is activated, and the sold lottery targets the voting. Since the decision is made based on the lottery voted among them, the expectation for the probability of winning is improved, and users can participate more actively.

In addition, when the present invention is applied to an event, the site is activated by increasing the number of visits and use of the site where the event is held, and four members who have not used the site among the existing members can be converted into loyal members. It is easy to secure a large number of members within a short period of time due to the increased interest of users, and the new organizer has the effect of maximizing the marketing and promotion effect.

Claims (3)

A user 100 who obtains the right to vote through online / offline, The main server 200 for selecting a winner by accessing and voting the user and processing and counting the voting results, A database server 300 for storing information processed by the main server; Online marketing system using a voting, characterized in that it comprises a backup device for storing the final result processed in the main server and database server (400). The online marketing system using voting according to claim 1, wherein the voting right is generated by obtaining the voting rights, and has a predetermined number of voting rights per one voting ticket. Acquiring, by the user, voting rights through online / offline (S1); After the user who has obtained the voting right accesses the main server of the host, verifying the voting right and voting (S2); Selecting winners by collecting voting data for a designated voting period (S3); The online marketing method using voting, characterized in that it comprises a step (S4) of posting and notifying the selected winners to the main server of the host.