KR20010008278A - Book-gwun - Google Patents

Abstract

PURPOSE: A method for managing a lottery for recycling a publicity booklet and increasing the effect of publicity is provided to allocate a unique number to the publicity booklet, to use the unique number as a number for receiving a gift on an online network, and to select some of the unique numbers voted by members. CONSTITUTION: If a user accesses a server via an online network, the user is authenticated(1-1). The unique number is allocated to a service user. The unique number that the user receives can be the unique number of the publicity booklet distributed via an offline system or the ID of the user. If the user inputs his/her unique number into a unique number giving engine(1-3),(1-2), the engine(1-3) assigns the unique number to the user. The user accesses the server to check the gift number. The weight of the unique number can be increased, based on the right of the user. The unique number which participates in the event of the lottery the most frequently is determined as a winning number of the gift.

Description

Book-GWUN for Recycling Promotion Booklets and Multiplying PR Effects

Maximize user participation in online lottery number determination and how to promote it

In a traditional online event, we used different methods to advertise to netizens. For example, if you click on a simple banner, you can earn points (say clubs), participate in surveys, participate in events, or give a token (Wow Call) when you see an advertisement. However, since most netizens treat the survey without any sincerity and do not see the advertisement, it is difficult to expect the effect of the advertisement.

Also, when it comes to lottery or prize selection, it is a one-time, one-sided or accidental winning, so it was difficult to expect the transparency of the winning number selection, and the user's interest was not great.

When the lottery number and giveaway number are issued, Collison should occur the least so that users can feel the speed of execution and minimize the burden on the server. Therefore, the technical challenge is to implement Hash Functin with the least collision while issuing a unique number. In general, three methods are used to implement a hash function.

Mid-Square Technique

After squaring the key, it takes a few bits in the middle to make it the bucket address of the hash table. If you square the key value, the middle bits of the result are affected by all the bits of the key value, so the bucket address is likely to be evenly distributed.

The following is an example of mid-square function hashing on a hash table consisting of 5 bits and a bucket address consisting of 5 bits.

2. Division technique

Divide the key value by the size of the hash table and make the remainder the bucket address.

Bucket address = key value% hash table size

3. Folding technique

After dividing the key value into parts having the same number of bits as the bucket address size, the partitioned sum is made to create a bucket address.

The following figure shows an example where the key value is "12321631067" and the bucket address consists of three decimal digits.

Of the three methods above, we examine the hierarchy of users using this management system and select the most appropriate function.

In addition, since it is a system that induces active participation of users, when using linear hashing, it is necessary to search the entire table that records the lottery numbers, and the overload may take place accordingly. Therefore, the chain can be used to reduce the load on searching and inserting.

4. Implementation of Chain

As shown in the above figure, when there is a conflict, the names that should be in the same bucket are saved as a linked list. When using chaining, each bucket in the hash table is a linked list.

When inserting a lottery number

Convert the name with the key value into a hash function to get the address and insert it into the linked list at that location.

When searching for a lottery number

1. The name of the key value is converted into a hash function to obtain an address.

2. If there is only one node in the linked list of the obtained location, there is no conflict, so read the lottery number.

3. If there are two or more nodes in the linked list of the obtained position, the nodes of the linked list are searched in order and the lottery number is read.

Figure 1. Giveaway Routing Routine with User Number

Figure 2. Number reflection routine for user rights

Figure 3. Processing routine for issuing lottery numbers and sweepstakes numbers

Application on ON_LINE and OFF_LINE (see FIGS. 1,2,3)

1. The service user is assigned a unique number (1-1). The unique number is inputted and given to the unique process (1-3) or the unique number of the promotional material received offline.

2. Access your ID and check your prize number.

3. Increase the weight of your number according to your authority so that your number is determined by the giveaway number. (1-5)

4. The reflectance rate for participation restriction or number determination reflects the authority of the participants or the exposure level of the promotional material (such as the time of seeing the advertisement, etc.) (1-6). The vote cast when the user's voting weight is 100 is the same as when voting 100 times with the voting weight of 1.

5. The number with which the member most frequently participates is determined by the winning number of the prize.

Existing promotional materials were thrown out more than they were made, making it difficult to expect the effects of public relations and becoming a major reason for resource abuse. In addition, the selection of prizes by one-sided and accidental methods was not only difficult to attract people's attention, but also raised suspicions. However, through such BM, the public can maximize the credibility and participation of the public, and maximize the effectiveness of public relations through various methods of reflection ratio. In addition, off-line promotional materials (coupons, flyers, booklets, etc.) can also lead to a degree of ownership suitable for distribution.

In addition, the OFF_LINE ads can be naturally combined with the ON_LINE ads, thus opening up a new advertising market and contributing to the synergy effect of advertising revenue.

* Note: methodological approach

In general, if 1 is reflected by one participation, or if it is possible to participate again after waiting 5 minutes, the specific advertisement or the answer to the questionnaire may be reflected in a faster time or at a larger rate.

Claims (4)

When assigning unique book number and giveaway number on ON-LINE, use Hash Function. The vote counts according to the rate at which the ad was viewed. Lottery of book number or prize number listed in publicity (coupon, booklet) is decided by Internet voting. The winning number is determined by the sum of the number of votes of the users at the time of the book number or the prize number.