KR20000072641A - New form of advertising technique that combines online and offline advertising. - Google Patents

New form of advertising technique that combines online and offline advertising. Download PDF

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KR20000072641A
KR20000072641A KR1020000054522A KR20000054522A KR20000072641A KR 20000072641 A KR20000072641 A KR 20000072641A KR 1020000054522 A KR1020000054522 A KR 1020000054522A KR 20000054522 A KR20000054522 A KR 20000054522A KR 20000072641 A KR20000072641 A KR 20000072641A
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advertisement
advertising
prizes
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technique
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박현정
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박현정
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/34—Betting or bookmaking, e.g. Internet betting
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/60—Business processes related to postal services

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Abstract

PURPOSE: An advertisement method tat incorporates online and offline advertisements is provided to maximize the advertisement effect by supplying enhanced advertisement recognition level and various analysis data to the advertisers and increased advertisement attention level to the advertisement mediums. CONSTITUTION: In an advertisement method tat incorporates online and offline advertisements, An advertiser pays a fixed participation fee and the service provider affixes the advertisement medium identification mark(symbol) and character design to identify the advertisement medium. The participation fee is used to provide the rewards and prizes to the public. The advertiser locates the symbol on the lower right or left part of the advertisement and the character on a point the advertiser wishes to emphasize. The advertisement viewer watches the advertisement, logs in to the website, inputs the identified symbol and character, and receives the lottery number. After a fixed period of time, the prizes and rewards are provided to the selected viewers. A quiz, related to the advertisement, is conducted and the instant lottery ticket is provided to the viewers who provide correct answers. A new user registers for membership, receives free e-mail account, receives prize drawing status, and transmits questions or suggestions to the operator. The communication between members and the advertisement recognition level analysis data are provided.

Description

온라인 광고와 오프라인 광고를 결합한 새로운 형태의 광고 기법.{.}A new form of advertising that combines online and offline advertising. {.}

본 발명은 온라인 광고와 오프라인 광고를 결합하여 새로운 형태의 광고 기법을 창안한 것으로 온/오프라인의 광고매체와 광고에 대하여 각각의 식별 문자를 부여하고, 일반인들로 하여금 그 광고에 부여된 각각의 식별 문자를 인지하고 web, ars, wap 등을 이용, 운영자 서버에 인식 확인하면 로또식 및 즉석식 복권을 부여하고 추첨을 통해 현상과 경품을 지급함으로써 적극적인 참여를 유도하여 해당 광고의 인지도를 향상시키는 새로운 광고기법인 것이다,The present invention invents a new type of advertising technique by combining online advertising and offline advertising, and assigns each identification letter to online / offline advertising media and advertisements, and allows the public to identify each identification given to the advertisement. Recognize the characters and check them on the operator's server using web, ars, wap, etc., and grant lotto and instant lottery tickets and pay the prizes and prizes through lottery to induce active participation to increase the awareness of the advertisement. It's a technique,

최근 인터넷이 급속도로 확산되면서 온라인 광고 시장이 고부가가치 시장으로 급 부상하고 있으며 기존의 대표적인 온라인 광고 유형은 광고주가 유명한 SITE의 HOMEPAGE에 일정한 크기의 광고 이미지 화일을 등록하여 해당 사이트를 방문하는 인터넷 이용자들로 하여금 그 광고 이미지 화일을 보도록 하고 이를 클릭하면 광고주의 광고 SITE로 접속되는 일명 배너 광고로 클릭하는 배너 광고의 수 만큼 사이버 머니를 지급하는 형태가 주류를 이루고 있다.The recent rapid spread of the Internet has led to the rapid growth of the online advertising market into a high value-added market. The most typical type of online advertising is the Internet users who visit the site by registering a certain size of advertisement image file on the homepage of the famous site. The mainstream form is to pay cyber money as many as the number of banner advertisements that users click on the advertisement image file and click on it when they click on it.

오프라인 광고 시장 규모는 5조원을 육박하고 있고 매체 특성상 일방향 광고만을 수행하며 일부 광고주는 오프라인 광고 매체를 통해 광고에 퀴즈를 출제하고 web 또는 ars로 정답을 접수받아 추첨을 통해 경품을 지급하는 경품 행사를 개별적으로 시행하고 있다.The offline advertising market is approaching 5 trillion won, and due to the nature of the media, only one-way advertising is performed. Some advertisers are given quizzes on advertisements through offline advertising media, receive correct answers via web or ars, and give prizes through raffles. It is implemented individually.

그러나 전항에 기술한 온라인 광고 시장의 규모가 아직은 미성숙한 단계로 일반 이용자가 배너 광고를 클릭하여 광고를 인지하는 대가로 받는 이익이 미미하여 배너 광고의 관심도는 극히 저조하며 실질적인 광고 효과도 미흡한 실정이다.However, the size of the online advertising market described in the preceding paragraph is still immature, and the interest of the banner advertisement is extremely low and the actual advertising effect is insufficient because general users receive a small profit in recognition of the advertisement by clicking on the banner advertisement.

또 오프라인 광고는 그 매체의 특성상 단방향 광고이므로 대부분의 광고주는 별도의 리서치를 통하여 광고의 인지도 측정 및 효과 분석과 소비자 행태 분석 등 관련 자료를 제공받을 수 있는 단점을 내포하고 있다.In addition, since offline advertising is a one-way advertisement due to the characteristics of the medium, most advertisers have a disadvantage in that they can receive related data such as the recognition measurement, the effect analysis, and the consumer behavior analysis through separate research.

따라서 이러한 온/오프라인 광고의 문제점을 개선하여 광고주에게 광고의 인지도 향상과 각종 분석 자료를, 광고 매체에게는 광고 주목율 향상을 제공함으로써 광고 효과의 극대화를 이룩할 수 있는 새로운 형태의 광고 기법이 요구되는 것이다.Therefore, a new type of advertising technique is required to maximize the effectiveness of the advertisement by improving the awareness of the advertisement and providing various analysis data to the advertiser and improving the attention rate of the advertisement to the advertising media by improving the problems of the on / offline advertisement. .

도 1= 본 발명에 따른 광고 기법의 전체 구성을 나타낸 순서도.1 = a flow chart showing the overall configuration of the advertising technique according to the present invention.

도 2= 본 발명에 따른 광고 중 E-MAIL 광고 기법을 나타낸 순서도Figure 2 = flow chart showing the E-MAIL advertising technique of the advertisement according to the present invention

1. 자신의 광고 인지도 향상을 기원하는 광고주에게 소정의 참가비가 소요되는 공동 프로모션을 제안하여 참가를 희망하는 광고주에게 소정의 참가비를 수수하고 광고매체를 식별 할 수 있는 매체 식별 마크(문형과 문자를 조합하여 식별 마크를 형성하고 이하 "심볼"이라 한다)와 광고를 식별할 수 있는 문자(이하 "문자"라 한다)를 각각 부여한다.1. Propose a joint promotion that requires a certain entry fee to advertisers who wish to improve their advertising awareness, and receive a predetermined entry fee for advertisers who want to participate, and identify the media to identify advertising media. In combination with each other, an identification mark is formed, and a character (hereinafter referred to as "character") that can identify an advertisement and a symbol (hereinafter referred to as "symbol") are respectively given.

2. 광고주들로부터 수수한 참가비는 프로모션에 참여하는 일반 대중에게 지급할 현상과 경품의 재원으로 활용한다.2. Participation fees received from advertisers shall be used to finance the prizes and prizes to be paid to the general public participating in the promotion.

3. 광고주는 부여받은 심볼을 광고 우측 상단 또는 좌측 하단에 배치하고 문자는 자신의 광고 중 가장 강조하고 싶은 문구나 숫자 등에 적절히 배치하여 광고를 집행한다.3. The advertiser places the assigned symbol on the upper right or lower left of the advertisement, and the letter is appropriately placed on the phrase or number that he / she wants to emphasize most among his advertisement.

4. 집행한 광고가 매체를 통하여 일반 소비자에게 전달되면 소비자는 심볼과 문자가 있는 광고를 인지한 후 web, ars, wap 등을 이용, 관리자 서버로 접속하여 회원 가입 및 인증을 마치고 인지한 광고의 심볼과 문자를 입력하면 해당 광고가 모니터에 나타나게 함으로써 광고의 인식을 확인하는 과정이 진행되며 이때 로또 번호 선택의 권한을 부여 받는데 선택한 로또번호는 일정기간 경과 후 추첨을 통하여 현상과 경품을 지급한다..4. When the executed advertisement is delivered to the general consumer through the media, the consumer recognizes the advertisement with symbols and texts, and then accesses the administrator server using web, ars, wap, etc. If you enter a symbol and a letter, the corresponding advertisement appears on the monitor to check the recognition of the advertisement. At this time, the selected lotto number is authorized to select a lotto number. .

5. 위 과정을 마치면 다음 단계로 진행 여부를 거쳐 해당 광고의 내용을 QUIZ화하여 문제가 출제되고 정답자에게는 사이버 즉석 복권을 발행하여 즉석에서 현상 및 경품의 당첨유무를 확인하는 과정이 전개되는데 이 과정은 해당 광고를 2 차로 각인시키는 과정이다.5. After completing the above process, the question is made by QUIZing the contents of the advertisement through the next step, and the correct answer is issued by the cyber instant lottery to check the status of prizes and prizes on the spot. Is the process of second imprinting the advertisement.

6. 신규 회원 가입은 개인의 기초 신상 자료를 제공하고 자격을 취득하며 무료 e-mail 계정을 자동으로 부여하여 당첨 통보, 참여 광고 안내, 건의 사항, Q&A 등 회원과 운영자 또는 회원간의 통신 채널을 확보하고 약관을 통해 회원 자신이 인지한 광고의 분석 자료제공에 활용토록 한다.6. New Membership provides personal basic information, obtains qualifications and automatically grants a free e-mail account to secure communication channels between members and operators or members, including winning notifications, participating advertisements, recommendations, Q & As, etc. In addition, it is to be used to provide analysis data of advertisements recognized by members through the terms and conditions.

7. 이월식 추첨 방식인 로또방식을 택함으로써 응모자로 하여금 강력한 참여 동기를 유발시키고 사이버 즉석 복권을 활용하여 참여자로 하여금 재미와 흥미를 느끼게 하여 보다 많은 대중의 참여를 유도함으로써 광고 효과의 극대화를 꾀하는 것이다.7. The lottery method, which is a carry-out lottery method, induces the participants to participate strongly and utilizes the cyber instant lottery to make the participants feel fun and interesting to induce more public participation to maximize the advertising effect. will be.

8. 또한 회원에게 부여한 e-mail 계정을 광고 마케팅 및 사이버 리서치에 활용하는 것이다. 광고주가 마케팅 및 리서치를 의뢰하면 대상 회원의 e-mail 계정으로 로또번호를 입력할 수 있는 광고 또는 설문지를 발송하고 회원은 광고 또는 설문에 응답하고 로또번호를 입력하여 운영자 서버로 회신 한다. 이렇게 타켓 마케팅 및 리서치가 가능하여 광고주로 하여금 자신의 상품 컨셉에 맞는 대상층을 집중 공략할 수 있어 광고의 극대화를 이룰 수 있는 것이다.8. The e-mail account given to the member is also used for advertisement marketing and cyber research. When an advertiser requests marketing and research, an advertisement or a questionnaire for entering a lottery number is sent to an e-mail account of a target member, and a member responds to an advertisement or a questionnaire, and enters a lottery number to reply to an operator server. Target marketing and research is thus possible, allowing advertisers to focus on target audiences that fit their product concepts, thus maximizing advertising.

이상과 같이 온라인 광고와 오프라인 광고를 결합하여 하나의 초대형 프로모션을 시행하는 새로운 광고 기법으로 광고주에게는 저렴한 가격으로 광고의 인지도 향상과 보다 확실한 광고 효과 분석 자료를 제공하고, 광고매체에게는 광고 주목율 향상을 통한 독자 확보의 빌미를 제공하며, 참여자(소비자)에게는 대규모 현상과 경품을 담보함으로써 참여 주체 모두가 만족하는 1석 4조의 효과를 이루게 되는 것이다.As a new advertising technique that combines online and offline advertising to implement a single large-scale promotion, it provides advertisers with awareness of the advertisement at a lower price and more reliable analysis of advertising effects, and improves the advertising attention rate of the advertising media. By providing the readers with a secured readership, by contributing large-scale phenomena and prizes to the participants (consumers), it is possible to achieve the effect of four seats that all participants are satisfied with.

Claims (5)

온라인 광고와 오프라인 광고를 결합시키는 광고 기법에 있어서In advertising techniques that combine online and offline advertising 1) 문형에 문자를 조합한 심벌을 부여하여 광고매체를 식별하는 방법1) How to identify advertising media by assigning symbols combining letters to sentence patterns 2) 광고에 문자를 부여하여 각 광고를 식별하는 방법2) How to identify each ad by giving text to the ad 3) 상기 심벌과 문자를 광고에 부여하고 대가를 지급받는 단계3) granting the symbol and text to the advertisement and being paid for 제 1 항에 1), 2),의 방법을 이용한 프로모션에 참여하는 일반인에게 로타리 추첨 방식의 복권에 응모할 수 있는 기회를 제공하고 3) 의 대가를 재원으로 형성한 현상 및 경품을 추첨을 통하여 지급함으로써 적극적인 참여를 유도하는 광고 기법Paragraphs 1), 2) and 1) provide the general public with the opportunity to enter the Lottery Lottery, and 3) the prizes and prizes generated by the prizes. Advertising techniques that encourage active participation by paying 전 항의 참여자에게 QUIZ 풀이를 통하여 즉석 추첨식 복권을 발행하고 제 1항 3)의 재원으로 현상 및 경품을 지급함으로써 광고의 내용을 각인시키는 광고 기법.Advertising technique that imprints the contents of the advertisement by issuing an instant lottery ticket through the QUIZ solution and paying prizes and prizes as the resources of Clause 1). 제 2항과 제 3항의 이벤트에 참가한 응모자의 참여도를 제 1항의 식별 방법으로 가공한 DATA를 광고 인지도 측정 및 소비자 행태 분석에 활용하여 광고 의뢰자에게 제공하는 광고 분석 자료 활용 기법Ad analysis data utilization technique that uses the data processed by applicants participating in the events of Paragraph 2 and Paragraph 3 using the identification method of Paragraph 1 for measuring advertisement awareness and analyzing consumer behavior. 회원에게 무료 e-mail 계정을 부여하고 해당 메일로 제 1 항의 식별 방법을 이용한 광고 또는 리서치 메일을 송부하고 로또 번호를 입력한 후 회신토록하여 프로모션에 능동적인 참여를 유도하는 광고 기법.An advertising technique that gives members a free e-mail account, sends an advertisement or research mail using the identification method described in paragraph 1 to the corresponding mail, inputs a lottery number, and responds to encourage active participation in the promotion.
KR1020000054522A 2000-09-16 2000-09-16 New form of advertising technique that combines online and offline advertising. KR20000072641A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20040000093A (en) * 2002-06-24 2004-01-03 최우근 Compensating Methods in accordance with Listening and Hearing Advertisement
KR20040000091A (en) * 2002-06-24 2004-01-03 최우근 Verification Method for Looking Advertisement
KR100744840B1 (en) * 2004-09-08 2007-08-01 (주)디비다이렉트 Customer-information-gathering using gift event and public information method thereof

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