KR20020094460A - Method for individual advertisement using internet - Google Patents

Abstract

PURPOSE: A method for an individual advertisement using the Internet is provided to perform a secondary on-line advertisement by performing an advertisement on an off-line using an advertising matter for a distribution and making a client connect to a web site for checking a drawing of a lottery ticket number printed on a distributed advertising matter. CONSTITUTION: An advertising matter selling server(20) sells an advertising matter set to a store(10), and the store(10) receives the set(2). The store(10) connects to the advertising matter selling server(20) using an Internet PC(12), inputs a lottery ticket number printed on the received advertising matter set, and checks a winning or not(3). The store(10) distributes a sheet of the advertising matter to a client(30), and the client(30) receives the advertising matter(4). The client(30) connects to a store web server(14) using an Internet PC(32), inputs a lottery ticket number printed on the sheet of the advertising matter, and checks a winning or not(5).

Description

Method for individual advertisement using internet}

The present invention relates to an advertisement using the Internet, and more particularly, to a method of conducting individual advertisements by inducing a customer to a website by using a distribution advertisement having a lottery number. From a store that purchases a store, the store can access the website from each of the customers who distribute the advertisements, and then use the Internet to create a double advertisement effect of the advertisement through the advertisement and the website developed therefrom. It relates to an advertising method.

In general, individuals, shops, and businesses are making great efforts to implement various advertising methods or to create new effective advertising methods in order to promote sales of products that promote or sell themselves.

In current advertising methods, offline business cards, flyers, and coupons are often distributed individually or advertisements are published in media such as newspapers and TVs. Recently, due to the rapid development of the Internet, Online advertisements such as banner advertisements using hyperlinks for constructing a website where advertisement contents or sales items are posted online and leading customers to the website are being used successfully.

As is well known, as the number of Internet users increases, most stores tend to build a website online. Therefore, there is a strong need for maximizing the effect of advertisements by combining online advertisements in addition to offline advertisements.

However, it is easy to recognize that the current situation is that the fields of offline advertising and online advertising are developing very individually rather than properly organically combined.

That is, in the case of distributing advertisements such as coupons offline, the distributed advertisements only include the domain name of the store website and are not distributed, and include no means for inducing active access to the website.

Distribution advertising is a familiar advertising method that has been used for a long time, in particular, a low cost and a target advertising is a big advantage, the advertising effect is also very high, it is still used successfully.

In the case of distributed advertisements, a company that produces advertisements needs advertisement for a number of stores that purchase advertisements, and stores need to execute more impressive advertisements to customers who receive advertisements.

Accordingly, the present inventors have strongly recognized the necessity of suggesting a new advertisement method combining organic and offline advertisements in consideration of such a situation.

The present invention was conceived in view of the above points, by using an advertisement for distribution to run the advertisement primarily offline, the customer to confirm the winning of the lottery number described in the distributed advertisement The purpose of the present invention is to provide an individual advertising method using the Internet that allows secondary online advertising to be accessed.

In addition, the advertisement vendor may access a website from a store that purchases the advertisement, and the store may access a website from a customer who distributes the advertisement so that the advertisement for the subject having the need for advertisement in the course of distribution of the advertisement is included. The goal is to provide a way for customers to be implemented.

To this end, the distribution of advertisements is packaged and sold in sets of boxes, one set consists of a plurality of single sheets of advertisement, and a single sheet of advertisement is in the form of a card printed on a business card size. The lottery number where the store creates and sells the advertisement will be listed on the website of the vendor, and the single advertisement distributed to the customer through the store will include the lottery number where the customer can confirm the winning on the store's website. Specific distribution advertisements are provided.

Therefore, as can be understood by inferring from the above description, the present invention relates to a store that purchases advertisements in a process in which distribution advertisements are distributed, and stores as incentives for customers who receive advertisements. Give the chance to win the lottery and confirm the winning on their website and naturally lead to the website as described above, and the advertisement through the advertisement and the website through the organic combination can give a huge advertising effect. To provide differentiated individual advertising methods.

Other objects and advantages of the invention will be described below and will be appreciated by the practice of the invention. Furthermore, the objects and advantages of the present invention can be realized by means and combinations indicated in the appended claims.

The following drawings, which are attached to this specification, illustrate exemplary embodiments of the present invention, and together with the detailed description of the present invention, serve to further understand the technical spirit of the present invention. It should not be construed as limited to.

1 is a view showing the configuration of a system that implements an individual advertising method using the Internet according to a preferred embodiment of the present invention.

2 is a view showing the external configuration of the advertisement for distribution in accordance with a preferred embodiment of the present invention.

3 is a diagram schematically showing an internal configuration of a store web server included in the system of FIG. 1 according to a preferred embodiment of the present invention.

4 is a diagram schematically showing an internal configuration of an advertisement selling server included in the system of FIG. 1 according to a preferred embodiment of the present invention.

5 is a view for explaining the overall implementation of the individual advertising method using the Internet according to a preferred embodiment of the present invention.

6 is a process in which a store purchases a set of advertisements through an advertisement sales server (advertisement sales website) according to a preferred embodiment of the present invention and checks whether the lottery number described on the purchased advertisement set is won; Is a flow chart showing.

FIG. 7 is a flowchart illustrating a process of checking whether a customer who receives a single advertisement from a store wins a lottery number described in the single advertisement through a store web server (store website) according to a preferred embodiment of the present invention.

FIG. 8 is a diagram for explaining an entire method of implementing an individual advertisement method using the Internet according to a second embodiment of the present invention.

9A and 9B are diagrams for describing an overall implementation of an individual advertisement method using the Internet according to a third embodiment of the present invention.

<Description of main reference numerals in the drawings>

10: store 1 to N 12: store terminal

14: store web server 20: advertisement sales server

22: Lottery Lottery Server 30: Customers 1 to N

32: customer terminal 40: Internet network

50: advertisement 52: advertisement set

54: single sheet advertisement

The individual advertisement method using the Internet according to the first aspect of the present invention for achieving the above object is, by inducing a customer to a website using a set of distribution advertisements in a set unit comprising a plurality of single advertisements A method of executing an advertisement, the method comprising: (a) an advertisement selling server selling an advertisement set to a store, the store purchasing and receiving the advertisement set; (b) the store accessing the advertisement sales server using an Internet-capable PC, inputting a lottery number described on the advertisement set received, and confirming whether or not the prize is won; (c) the store distributing a piece of advertisement to a customer, the customer receiving it; And (d) accessing the store web server by the customer using the Internet-capable PC, inputting the lottery number described on the received sheet advertisement, and confirming whether or not the prize is won; It includes.

Preferably, the step (a) comprises: (a. 1) registering the purchase request for a set of advertisements by accessing the advertisement sales server using the Internet-capable PC; In this case, the information registered for the purchase request is characterized in that the contents of his advertisement, such as a store name, and a website address are included.

And, the individual advertising method using the Internet, there is a lottery lottery server connected to the Internet network, the lottery lottery server is provided with a database for storing the issued lottery number, (iii) the advertisement sales server or The store web server accessing the lottery lottery server and transmitting an input lottery number; (Ii) the lottery lottery server authenticating whether the transmitted lottery number is a valid lottery number issued; (Iii) generating a winning number using a random number generator when the result of the authentication is a valid lottery number, and determining whether or not to win by matching the lottery number with the winning number; And (iii) transmitting the determined winning or not to the connected advertisement sales server or the store web server, respectively. It further includes.

Further, on the advertisement set, the advertisement contents for the advertisement selling server, the lottery number, and the website address of the advertisement selling server that can confirm whether or not the lottery number has been won are described. Is characterized in that the advertisement contents of the store that executes the advertisement, the lottery number, the website address of the store web server capable of confirming whether or not the lottery number is won, and additional contents such as learning contents are described.

Further, the lottery number is composed of a set number of sets of numbers, the lottery number on the advertisement set and the lottery number on the single advertisement are characterized by sharing the same set of numbers.

In order to achieve the above object, the individual advertisement method using the Internet according to the second aspect of the present invention comprises the steps of: (A) the advertisement sales server selling the advertisement set to the store, and the store purchases and receives the advertisement set. ; (B) distributing the set of advertisements received by the store to a customer (primary customer) and receiving it by the primary customer; (C) entering the lottery number described on the set of advertisements received by the primary customer by accessing the store web server and confirming whether or not the prize is won; (D) the primary customer distributing the sheet advertisement included in the advertisement set to a secondary customer such as a friend or family member and receiving the secondary customer; And (E) inputting the lottery number on the single advertisement received by the secondary customer by accessing the shop web server and confirming whether or not the prize is won; It includes.

Preferably, the store web server identifies the primary customer at the time of input of the lottery number of the secondary customer, and provides and provides an incentive to the identified primary customer.

In order to achieve the above object, the individual advertisement method using the Internet according to the third aspect of the present invention includes the steps of (a) an advertisement sales server selling an advertisement set to a store, and the store purchasing and receiving the advertisement set. ; (b) the store accessing the advertisement sales server using an Internet-capable PC, inputting a lottery number described on the advertisement set received, and confirming whether or not the prize is won; (c) the store distributing a piece of advertisement to a customer, the customer receiving it; (d) inputting a lottery number by accessing the advertisement sales server using an Internet-capable PC to confirm the winning of the lottery number written on the single advertisement received by the customer; And (e) identifying, by the advertisement sales server, the store that purchased the advertisement set including the entered lottery number, and displaying and displaying the digital advertisement of the identified store on a web page for winning confirmation. It includes.

In order to achieve the above object, the individual advertisement method using the Internet according to the fourth aspect of the present invention comprises the steps of: (a) an advertisement selling server selling an advertisement set to a store, and the store purchasing and receiving the advertisement set; ; (b) distributing the set of advertisements received by the store to a customer (primary customer) and receiving it by the primary customer; (c) entering the lottery number described on the set of advertisements received by the primary customer by accessing the advertisement sales server; (d) identifying, by the advertisement sales server, the store that purchased the advertisement set including the entered lottery number, and displaying and displaying the digital advertisement of the identified store on a web page for winning confirmation; (e) the primary customer distributing the sheet advertisement included in the advertisement set to a secondary customer such as a friend or family member and receiving the secondary customer; And (f) inputting a lottery number on a single advertisement received by the secondary customer by accessing the advertisement sales server. And (d) identifying, by the advertisement sales server, the store that purchased the advertisement set including the entered lottery number, and displaying and displaying the digital advertisement of the identified store on a web page for winning confirmation. It includes.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Prior to this, terms or words used in the present specification and claims should not be construed as being limited to the common or dictionary meanings, and the inventors should properly explain the concept of terms in order to explain their invention in the best way. Based on the principle that can be defined, it should be interpreted as meaning and concept corresponding to the technical idea of the present invention.

Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiment of the present invention and do not represent all of the technical idea of the present invention, various modifications that can be replaced at the time of the present application It should be understood that there may be equivalents and variations.

Example 1

1 is a diagram illustrating a configuration of a system to which an individual advertisement method using the Internet according to the present invention is applied.

Referring to the drawings, the system to which the present invention is applied includes a store 1 to N (10), a store PC (12), a store web server (14), and an advertisement selling server selling a set of advertisements for distribution to the store. 20) an internet network for supporting data communication between the customer 30, the customer PC 32, and the information means 12, 14, 20, and 32, which are distributed with a single advertisement at the store, 40).

The store PC 12 connects to the advertisement sales server 20 to purchase an order of a set of distribution advertisements, and the lottery number described on the advertisement set produced and shipped for the purchase order. Is a computer system used to connect to an advertisement sales server (advertisement sales website) 20 to ascertain whether or not to win.

The store web server 14 is basically a server system for implementing a website operated by a store. According to the present invention, a customer provided with a single advertisement is used to check whether or not the lottery number listed on the single advertisement is won. In the case of access, a data link is secured with the lottery lottery server 22 of the advertisement selling server 20 which will be described later in real time to confirm whether or not the winning is.

Here, referring to FIG. 2 showing the external configuration of the advertisement 50 for distribution, one advertisement set 52 includes a plurality of single advertisements 54, and the single advertisement 54 is a business card size. In the form of a card of the surface printing of the degree and the advertisement set 52 is packaged in a box made of a material such as paper.

On this box, the lottery number 52a of the serial number where the advertisement contents 52c for the advertisement sales server 20 and the store 10 that purchased the advertisement set can confirm whether the prize is won and whether the lottery number has been won The website address 52b of the advertisement selling server 20 side to be connected to confirm is described.

As described above, the store 10 purchases an advertisement containing the content of advertising itself in units of units from the advertisement selling server 20 through electronic commerce, and the lottery number on the purchased advertisement set 52. Using 52a, the advertisement seller's website (advertisement sale server) 20 is connected to check whether or not the prize is won.

The single advertisement 54 included in a predetermined number in the advertisement set 52 includes content 54a for various purposes such as learning and entertainment, and stores 10 distributing the single advertisement 54. The ad's content (54d) and the lottery number (54c) to which the customer (30) who received this cut-off ad can win, and the web of the store (10) to which the lottery number should be accessed to confirm the winning Site address 54c is described.

The lottery number may be composed of three large sets of numbers, as shown in FIG. 2, and preferably, one set of numbers of the lottery numbers 54c on each single advertisement 54 is a set of advertisements 52. It is the same as the one set of numbers described above, which makes it possible to identify which advertisement set 52 the single advertisement 54 was included in.

Referring again to FIG. 1, the advertisement selling server 20 is a server system that manages a website on the advertisement seller side, and includes a lottery lottery server 24.

The advertisement sales server 20 registers a purchase request of the advertisement set 52 inputted from the multiple stores 10 through a website, and the store 10 that receives the advertisement set 52 purchased later is delivered. The PC 12 is connected to confirm whether or not the lottery number 52a on the advertisement set 52 is won.

The lottery lottery server 24 is a server system for determining and notifying whether or not to win a lottery number for which confirmation is required for the connection of the above-described store web server 14 or the advertisement sale server 20 therein.

The lottery lottery server 24 is preferably provided on the advertisement sales server 20 side, but may alternatively exist on the internet network 40 to provide a service.

On the other hand, the customer PC 32 checks whether the customer 30 who received the cut advertisement 54 in the above-described offline store 10 wins the lottery number 54b described on the cut advertisement 54. A computer system used to connect to a store web server (website) 14 to verify.

The above-described store PC 12 and customer PC 32 are provided with means such as a web-browser program for using the Internet and a communication module for supporting Internet access, and includes a general Internet-enabled personal computer and a cellular phone. A wireless communication terminal, an IMT-200 terminal, etc., including a PCS and a portable personal terminal (PDA) may be used.

The internet network 40 connects the aforementioned information devices 12, 14, 20, and 32 in common to perform data communication between them. The wired / wireless internet network and a public switched telephone network (PSTN) ), A mobile communication network, and the like.

However, hereinafter, for convenience of description, the Internet network 40 is a wired Internet network based on the World Wide Web, and the PCs 12 and 32 described above are representative examples of the present invention. Explain. However, it is a matter of course that the present invention is not necessarily limited to these examples.

3 shows a more detailed internal configuration of the store web server 14 described above, referring to this, the store web server 14 includes a plurality of web pages 14a, a winning confirmation module 14b, and a winnings payment module 14c. ), A customer information database (Data-Base: DB) 14c, a winner information DB 14d, and the like.

On the web page 14a, various kinds of information including sale product information of the store 10 are posted, and the web page 14a is preferably written in HTML (Hyper-text Markup Language) format. It can be written in any form as long as it can be read.

The winning confirmation module 14b is a real-time advertisement sales server (when the customer 30 who has distributed the single advertisement 54 connects and requests confirmation of winning the lottery number on the single advertisement 54). A program that secures a data link with the lottery lottery server 22 on the side 20 and confirms whether the lottery number has been won or not is connected to the customer 30, and when the prize is won, the details are stored in the winner information DB 14d. Manage.

The winnings payment module 14c is a program that pays winnings for the winning customers 30. The winnings may be in the form of prizes, discounts, and the like, which have a value equal to cash or other cash. Deposit the money by transferring it to your account.

The customer information DB 14c stores various customer identification information including names, addresses, contacts, and account numbers input from the connecting customers. These information are useful for Customer Relationship Management (CRM) activities. Can be used.

Meanwhile, FIG. 4 shows a more detailed internal configuration of the advertisement selling server 20 described above. Referring to this, the advertisement selling server 20 includes a plurality of web pages 20a, a purchase order obtaining module 20b, It consists of a winning confirmation module 20c, a winnings payment module 20d, a customer (store) information DB 20e, a purchase order history DB 20f, a winner information DB 20g, and the like.

Information about the set of advertisements 52 and the company introduction are posted on the web page 20a, and the purchase order acquisition module 20b includes a set of advertisements containing specific contents of the store 10 to which the store 10 is connected. As a program for acquiring a purchase order for 52), the acquired information is stored and managed in the purchase order history DB 20f.

The information obtained according to the purchase order may include a purchase quantity, a kind of advertisement set, advertisement contents of the store 10 to be included in the advertisement to be produced, a website address of the store 10, a shipping address, payment information, and the like. have.

The winning confirmation module 20c is itself in real time when the store 10 that purchased the advertisement set 52 connects and requests confirmation of winning of the lottery number 52a described on the advertisement set 52. A program that connects the lottery lottery server 22 in the store and confirms whether or not the lottery number has been won, and stores the details in the winner information DB 20g for management.

The winnings payment module 20d is a program that pays winnings for the store 10 that wins the lottery number. If the winnings are cash, the amount is deposited into the account of the winning store.

The customer (store) information DB 20e stores various customer (store) identification information including a business name, an address, a contact number, and an account number which are input from a store that is a customer to be connected.

As described above, the advertisement sales server 20 includes a lottery lottery server 22. Referring to FIG. 4, the lottery lottery server 22 includes a lottery execution module 22a, a winning result notification module 22b, And a lottery number DB 22c.

The lottery execution module 22a wins the same number of digits as the lottery number by using a means such as a random number generator in real time in response to a request for checking whether the lottery number of the store web server 14 or the advertisement sales server 20 wins a specific lottery number. The program generates a number and compares the generated winning number and the lottery number to determine whether or not to win the match. The first check whether the lottery number is a valid lottery number before checking the winning status.

According to the present invention, all the lottery numbers described in the sold advertisements are stored in the lottery number DB 22c, and thus, the lottery execution module 22a uses the same to obtain a valid lottery number first issued. After confirming whether the winner is confirmed.

The winning result notification module 22b is a program for notifying the shop web server 14 or the advertisement selling server 20 which has requested the confirmation of the winning result determined by the drawing execution module 22a.

5 is a view for explaining the overall implementation of the individual advertising method using the Internet according to the present invention.

In addition, FIG. 6 is a flowchart illustrating a process in which a store purchases an advertisement set for distribution through an advertisement selling server and checks whether the lottery number described on the purchased advertisement set is won according to the present invention.

Referring to FIG. 6, a store 10 that intends to perform a store advertisement using a distribution advertisement of the present invention is connected to an Internet network 40 using a PC 12 equipped with a data communication means such as a web browser. The advertisement sale server 20 (advertisement sale website) 20 is connected to secure a data link (step S100).

That is, the advertisement selling website 20 is represented by a specific URL (Uniform Resource Locator), the store 10 is connected to the URL using a web browser.

For the connection, the advertisement selling site 20 transmits the webpage 14a corresponding to the URL to the store PC 12, and the transmitted webpage 14a is interpreted and displayed by a web browser. , Shop 10 queries it.

On the web page 14a, information on a set of advertisements containing various contents for sale is posted, so the store 10 checks the sets of advertisements and registers a purchase request for advertisements of desired contents ( Step S102). In this case, the information to be registered includes the purchase quantity, the advertisement contents to be included in the advertisement, the website address, the shipping address, and the payment information as described above.

As shown in FIG. 2, the cut advertisement 54 includes specific content such as learning content, and a plurality of sets of advertisements are sold according to the type of the content, so that the store 10 considers its own business type. Select the advertisement containing the desired content and place a purchase order.

For the purchase order registration of the store, the advertisement sale server 20 receives it, stores it in the database 20f (step S104), and outputs a confirmation message.

As a result, the purchase order of the advertisement set of the store 10 is completed, and the advertisement sale server 20 produces the advertisement ordered set of advertisements, and on the box and the sheet for packing the advertisement set 52. A lottery number is generated and printed on the advertisement 54, and the advertisement contents and the website address of the shop ordered to a specific position on the single advertisement are printed, thereby completing the production of the customized advertisement (step S106).

The advertisement selling server 20 stores the newly generated lottery number in the lottery number DB 22c of the lottery lottery server 22 described above (step S108).

The advertisement sales server 20 that has completed the production of the ordered advertisement set delivers the produced advertisement set 52 to the store 10 by using a courier service or the like (step S110).

Therefore, the store 10 receives this (step S112), and in order to confirm whether or not the lottery number described on the delivered advertisement set 52, the advertisement sales server described together using the PC 12 ( The website address of step 20) is checked and access is made to this website (step S114).

The store inputs the lottery number confirmed and displayed on the advertisement set in the lottery number input box displayed on the web page and requests confirmation of winning (step S116).

In response, the advertisement selling server 20 accesses the lottery lottery server 22 in real time (step S118), transmits the input lottery number, and requests confirmation of winning (step S120).

The lottery lottery server 22 first performs authentication to check whether the transmitted lottery number is a valid number issued (step S122), and if there is no abnormality in the authentication result, generates a random number generator having the same digits as the lottery number in real time. And win the prize by comparing the two numbers (step S124), and transmit the winning result to the advertisement sales server 20 (step S126), and the advertisement sales server 20 performs a web page. Display the winning result transmitted through the connected shop 10 to check (steps S128, S130).

If the winning case, the advertisement sales server 20 to enter the information, such as name, resident registration number, account, etc. for the shop 10 connected, and pays the winnings to the entered account (step S132).

Thus, the store 10 purchases its customized advertisement set 52 through the e-commerce through the advertisement sales server 20, and the lottery number described on the advertisement set 52 received according to the purchase. The process of confirming the winning is completed. This process corresponds to steps 1 to 3 in FIG.

As described above, the advertisement selling server 20 may provide an opportunity for winning the lottery to the shop 10 as a customer, thereby inducing an access to its own website and executing online advertisements. This is the same as the conventional banner advertising is used as a way to drive access to the website in one aspect.

On the other hand, the store 10 distributes the single advertisement 54 in the advertisement set 52 that has been purchased and received to the plurality of customers 30. This process corresponds to step 4 in FIG.

Next, FIG. 7 is a flowchart illustrating a process of checking whether a customer wins a lottery number on a single advertisement through a store web server according to the present invention.

The customer 30 receives the single advertisement 54 from the store 10 (step S200), and the data communication means checks whether the lottery number described on the distributed single advertisement 54 has been won or not. Using the provided PC 32, the address of the shop website described together is checked, and the corresponding shop web server 14 is connected to secure a data link (step S202).

For this access, the store web server 14 presents a web page, and the customer 30 enters the lottery number identified on the single sheet 54 in the lottery number field displayed on the web page and wins the prize. Confirmation is requested (step S204).

In response to this, the store web server 14 connects to the lottery lottery server 22 in real time (step S206), transmits the input lottery number and requests a confirmation of winning (step S208).

Here, the process (steps S210 to S212) for generating a winning number for the lottery number transmitted by the lottery lottery server 22 to determine whether to win is the same as in FIG.

The lottery lottery server 22 that determines whether to win transmits the result of the winning to the store web server 14 (step S214), and the store web server 14 displays the winning result received through the web page to access the customer ( 30) to confirm (steps S216, S218).

If the winning, the shop web server 20 enters information such as name, resident registration number, account, etc. for the connected customer, and pays the winnings to the entered account (step S220).

As a result, the process of the customer 30 receiving the sheet advertisement 54 from the store 10 and accessing the store web server 14 to confirm whether the lottery number described on the sheet advertisement 54 is won or not is confirmed. Is done. This process corresponds to steps 4 to 5 in FIG.

As described above, the store 10 has a primary advertisement effect by distributing and providing a single advertisement 54 containing a specific content and its advertisement contents to a customer, and the lottery described together with the single advertisement 54. By providing you with a chance to win by number, you can encourage secondary access to your website and run secondary ads.

Example 2

In the first embodiment, a case in which the store 10 purchases the advertisement set 52 and distributes the plurality of single advertisements 54 constituting the advertisement set individually to the customer 30 is described. In the second embodiment, this case will be described because the advertisement set 54 itself purchased by) may be distributed to the customer 30.

FIG. 8 is a diagram illustrating the entire implementation of an individual advertisement method using the Internet according to another embodiment of the present invention.

Referring to the drawings, a process (steps 1 to 2) in which the store 10 purchases and receives a customized advertisement set including its advertisement contents from the advertisement sales server 20 through electronic commerce is described above. Same as in 1.

The store 10 receiving the advertisement set distributes the advertisement set 54 itself to the customer 30 (step 3), and the customer (primary customer) 30 who receives the advertisement set uses the PC 32. Access to the shop web server 14 to enter the lottery number described on the advertisement set 54 to check whether or not the prize is won, and the store web server 14 in real time in the lottery of the advertisement sales server 20. The winning result is received through the data link with the lottery server 22 and displayed to the primary customer 30 who accesses it (step 4).

According to this embodiment, on the advertisement set 52, the address of the store website 14, not the advertisement selling website 20, is described, and other advertisement contents are also described for the store.

Next, the primary customer 30 distributes a plurality of cut advertisements 54 included in the distributed advertisement set 52 to friends, family, and the like (step 5), from the primary customer 30 The secondary customer 35 who has distributed the cut advertisement 54 accesses the store web server 14 by using a PC 37 equipped with data communication means, and receives the lottery number written on the cut advertisement 54. Check whether the winning, the store web server 14 in conjunction with the advertisement sale server 20 indicates to the secondary customer 35 whether or not to win (step 6).

According to the present embodiment, the store web server 14 receives the cut advertisement 54 from which primary customer 30 the secondary customer 35 receives from the lottery number input by the secondary customer 35. In this case, it is used that one number bundle of the lottery number on the advertisement set 52 and the lottery number on the single advertisement 54 is the same.

Thus, the store web server 14 identifies the primary customer 30 who has distributed the cut advertisement 54 to the secondary customer 35 on the connection of the secondary customer 35, and the primary Incentives are provided to the customer 30 (step 7), which is provided as a nominal benefit for delivering the advertisement to the secondary customer 35.

Here, in the form of incentives may include additional lottery winning opportunities, various points, cyber money and gift certificates.

By providing such incentives, the store 10 motivates the primary customer 30 to distribute the cut advertisement 54 to a secondary customer 35 such as a friend or family member, thereby naturally adding by the customer. Advertisements can be delivered to customers to drive access to websites that are hierarchically extended.

This embodiment clearly provides a stronger advertising effect to the store 10 that purchases the advertisement for distribution in comparison with Example 1, and the advertisement sales server 20 that sells the advertisement for distribution is its customer. There is a drawback to not being able to secure website access from the store 10.

Example 3

In the above-described embodiments 1 and 2, the store 10, which executes the advertisement using the advertisement for distribution, is constructing its own website (web server) 14, and the store 10 is small. There may be a case where there is no web site or there is no need to build, in the case of the third embodiment is for this case.

9A and 9B, a description will be given of an implementation process of Embodiment 3 corresponding to Embodiment 1 and Embodiment 2, respectively.

Referring only to the difference between the third embodiment and the above-described embodiment with reference to the drawings, the store 10 does not have a website to the customer 30 who is distributed a single advertisement or a set of advertisements advertising itself Let the user confirm the lottery winning through the advertisement selling server 20.

The advertisement sales server 20 of the third embodiment is provided with a database 20h for storing digital advertisements, such as banner advertisements for the store 10 in which the advertisement set is purchased, and the customer 30 confirms the winning. At the time of entering the lottery number, the lottery number is listed and the shop 10 that purchased the sold advertisement is identified using the lottery number DB 22c, and the digital stored for the store 10. The advertisement is extracted from the store advertisement DB 20h, and the digital advertisement is posted on a web page for checking the winning result and the like. As a result, the customer 30 is exposed to the digital advertisement of the store posted through the web page, and the store 10 sees the advertisement effect for the customer 30.

To this end, in the lottery number DB 22c, the identification information of the shop 10 that purchased the advertisement including the lottery number is matched with the issued lottery number and stored therein, and the advertisement set distributed to the customer 30 or On the single advertisement, one of the advertisement sales server 20 is described as the address of the website for the confirmation of the lottery number.

In all the above-described embodiments, the lottery lottery server 22 has been described as being provided on the advertisement sales server 20 side, alternatively, may exist separately on the Internet network 40 to provide a service. The shop web server 14 may be provided with a module that performs the same function as the lottery lottery server 22 so as to process the corresponding function separately without using a separate lottery lottery server 22.

In addition, the above-described store 10 represents a subject of an advertisement using an advertisement for distribution, and is a concept including an individual, a school, a company, or the like, which performs the advertisement for distribution of the present invention.

In addition, if the advertisement is sold in sets and one set includes a plurality of single advertisements and a separate lottery number is written on the set and each single advertisement, the shape of the actual advertisement is shown in FIG. It may be manufactured in other forms.

In addition, the lottery number is written on the advertisement, and the lottery number is confirmed on the web using the lottery number, and the confirmation of the winning is explained by the generation and comparison of the winning number. It is not a number but just a serial number. If you input this serial number on the web, the scratch lottery ticket is displayed on the screen in real time so that you can check the winning. And specific implementation differences must be acknowledged if the specific number is used to satisfy the concept of providing incentives such as winning the lottery on the corresponding website.

Lastly, the case of using the wired Internet in the confirmation of winning the lottery so far has been described, but the present invention is not limited thereto, and it is clear that the wireless Internet may be used.

As mentioned above, although this invention was demonstrated by the limited embodiment and drawing, this invention is not limited by this, The person of ordinary skill in the art to which this invention belongs, Of course, various modifications and variations are possible within the scope of equivalent claims.

According to the individual advertisement method using the Internet of the present invention, the advertisement seller is from the shop that buys the advertisement, the store is from the customer who distributes the advertisement offline advertising through the advertisement and the customer's website that is developed therefrom The online advertising through the connection can be doubled to achieve a stronger advertising effect, and can also strongly recognize the website that is recently gaining importance.

The present invention is a model that maximizes the effect of advertising by organically combining offline advertising and online advertising, which has been developed individually until now, a company that produces and sells advertisements that implement this model can get a lot of profit, Even by distributing a single piece of advertisement to a customer and having simple additional means on the website, a great advertising effect can be seen.

In addition, in the case of the second embodiment, it is possible for the primary customers of the store to distribute advertisements to a plurality of secondary customers, so that advertisements for a large number of customers can be performed with little effort.

Claims (9)

A method of conducting individual advertisements by driving customers to a website using a set of distribution advertisements containing a plurality of single advertisements. (a) the advertisement selling server selling the advertisement set to the store, and the store purchasing and receiving the advertisement set; (b) the store accessing the advertisement sales server using an Internet-capable PC, inputting a lottery number described on the advertisement set received, and confirming whether or not the prize is won; (c) the store distributing a piece of advertisement to a customer, the customer receiving it; And (d) accessing a store web server by the customer using an internet-capable PC, inputting a lottery number described on the received sheet advertisement, and confirming whether or not the prize is won; Individual advertising method using the Internet comprising a. The method of claim 1, In step (a), (a. 1) registering, by the store, a purchase request for a set of advertisements by accessing the advertisement sales server using an Internet-capable PC; Including; In this case, the information registered for the purchase request includes the contents of their advertisement, such as a store name, and a website address. The method of claim 1, There is a lottery lottery server connected to the Internet network, the lottery lottery server is provided with a database for storing the issued lottery number, (Iii) the advertisement sales server or the store web server accessing the lottery lottery server and transmitting an input lottery number; (Ii) the lottery lottery server authenticating whether the transmitted lottery number is a valid lottery number issued; (Iii) generating a winning number using a random number generator when the result of the authentication is a valid lottery number, and determining whether or not to win by matching the lottery number with the winning number; And (Iii) transmitting the determined winning or not to the connected advertisement sales server or the store web server, respectively; Individual advertising method using the Internet, characterized in that it further comprises. The method of claim 1, On the advertisement set, the advertisement contents for the advertisement selling server, the lottery number, and the website address of the advertisement selling server that can confirm whether or not the lottery number has been won are described. On the single advertisement, the advertisement contents of the store which advertises, the lottery number, the website address of the store web server which can confirm whether or not the lottery number has been won, and additional contents such as learning contents are described. Individual advertising method using the Internet. The method of claim 4, wherein The lottery number is composed of a set number of a series of numbers, and each lottery number on the advertisement set and the lottery number on the sheet advertisement share the same set of individual numbers using the Internet. Way. (a) the advertisement selling server selling the advertisement set to the store, and the store purchasing and receiving the advertisement set; (b) distributing the set of advertisements received by the store to a customer (primary customer) and receiving it by the primary customer; (c) entering the lottery number described on the set of advertisements received by the primary customer by accessing the store web server and confirming whether or not the prize is won; (d) the primary customer distributing the sheet advertisement included in the advertisement set to a secondary customer such as a friend or family member and receiving the secondary customer; And (e) inputting a lottery number on a single advertisement received by the secondary customer by accessing the store web server and confirming whether or not the prize is won; Individual advertising method using the Internet comprising a. The method of claim 6, The shop web server identifies the primary customer at the time of entering the lottery number of the secondary customer, and provides and provides an incentive to the identified primary customer. (a) the advertisement selling server selling the advertisement set to the store, and the store purchasing and receiving the advertisement set; (b) the store accessing the advertisement sales server using an Internet-capable PC, inputting a lottery number described on the advertisement set received, and confirming whether or not the prize is won; (c) the store distributing a piece of advertisement to a customer, the customer receiving it; (d) inputting a lottery number by accessing the advertisement sales server using an Internet-capable PC to confirm the winning of the lottery number written on the single advertisement received by the customer; And (e) identifying, by the advertisement sales server, the store that purchased the advertisement set including the entered lottery number, and displaying and displaying the digital advertisement of the identified store on a web page for winning confirmation; Individual advertising method using the Internet comprising a. (a) the advertisement selling server selling the advertisement set to the store, and the store purchasing and receiving the advertisement set; (b) distributing the set of advertisements received by the store to a customer (primary customer) and receiving it by the primary customer; (c) entering the lottery number described on the set of advertisements received by the primary customer by accessing the advertisement sales server; (d) identifying, by the advertisement sales server, the store that purchased the advertisement set including the entered lottery number, and displaying and displaying the digital advertisement of the identified store on a web page for winning confirmation; (e) the primary customer distributing the sheet advertisement included in the advertisement set to a secondary customer such as a friend or family member and receiving the secondary customer; And (f) inputting a lottery number on a single advertisement received by the secondary customer by accessing the advertisement sales server; And (d) identifying, by the advertisement sales server, the store that purchased the advertisement set including the entered lottery number, and displaying and displaying the digital advertisement of the identified store on a web page for winning confirmation; Individual advertising method using the Internet comprising a.