KR20020031355A - The Advertising lottery System Using Internet - Google Patents

Abstract

PURPOSE: A lottery advertisement operation system is provided to enable an advertiser to keep a real time check on a distribution state of an advertisement, to obtain responses of consumers or other marketing data via the advertisement, and to pay for the advertisement based on the advertisement effect. CONSTITUTION: The system comprises a service offering server(160), an affiliated store(130), an advertiser(140), and a bank server(170). The service offering server, including member service modules for consumers and advertisers and various databases, offers information on members and marketing to advertisers over the internet. The affiliated store(130), connected to the service offering server over the internet(160), has a card reader for collecting member information from a member card when the member purchases goods or enjoys a service. The advertiser(140) requests an advertisement of a specific goods on advertisement type lotteries to be distributed to the affiliated store(130). The bank server(170) transfers money, corresponding to information providing fee, from a bank account of the advertiser to a bank account of the server.

Description

Lucky advertising system using the Internet {The Advertising lottery System Using Internet}

The purpose of the advertisement is to enable the user to enjoy the expected effect of quick and quick delivery and increase of sales through securing a large number of customers.

These delivery methods are also diverse. In the past, advertising methods such as TV, daily newspapers, etc. As the times evolve, including advertisements on the cyber, such as the Internet, the delivery method of the advertisement is infinite. However, a disadvantage of existing advertising methods is that it is difficult for an advertiser to have accurate data on advertisement delivery because it is a comprehensive advertisement targeting an unspecified majority. However, media such as TV and newspapers are few, so considering the high cost burden, the function of delivering advertisement through securing a large number of users will be better than other media.

In addition, since cyber advertisements that only use a certain number of populations currently do not know which of the most inexpensive websites will have the best effect, a variety of idea advertisements are the solution. Among them, the most interesting thing is the rebate providing method for the advertisement selected by the user.

Korean Laid-Open Patent Publication No. 2001-0074090,

An internet lottery service method using a customer database, the internet lottery service method for improving the probability of winning a lottery when a lottery buyer purchases a lottery continuously for a certain period of time, as an internet lottery service method using a customer database. A first step in which the operator server receives the buyer information; A second step of receiving, by the operator server, a lottery number determined by a purchaser; A third step of purchasing a lottery ticket by the buyer; a fourth step of storing, by the operator server, data related to purchasing the lottery ticket of the buyer; A fifth step of the operator server determining a winner; And a sixth step of storing, by the operator server, data relating to the winner and the winner, and related to the internet lottery service method of increasing the probability of winning as the buyer continuously purchases the lottery ticket according to the buyer information. ,

Korean Laid-Open Patent Publication No. 2000-005880,

In an internet lottery service system configured to allow an internet user to access a main server of a lottery service provider provided on the Internet, the main server of the lottery service provider includes a lottery list for each lottery type, information of lottery subscribers, Storage means in which lottery data and the like are databased, respectively; Lottery information processing means for outputting a database respectively stored in the storage means on a screen according to a user's request, and backing up the selected lottery ticket and unselected lottery tickets; The first electronic payment means for calculating the lottery list and the price of the selected lottery ticket and outputting it on the screen, and withdrawing the deposits from the payment account selected by the lottery buyer. Electronic lottery means provided with an electronic lottery software; A second electronic payment means equipped with an online payment S / W for remitting the winnings to the settlement account of the lottery buyer when the result of the lottery is drawn through the electronic lottery means; It provides a lottery service system on the Internet comprising a central monitoring means for security / maintenance / management of the stored personal information and backup lottery data by controlling the control for smooth processing of each means and monitoring the access of the non-authenticator, and such Regarding the method of lottery service on the Internet, which allows the user to draw a lottery immediately after purchasing the lottery on the lottery service provider's website using the lottery service system to check the winning result.

The disadvantage of the method of receiving a rebate for the advertisement selected by the existing user is that the information provision of the advertisement, the rebate provision, etc. are performed only on line.

In order to solve the problems described above, the present invention compensates for these disadvantages, and is provided with the information and rebate of the advertisement in the off-line first, and then the rebate of the corresponding advertisement in the on-line second. It has the effect of double delivery on advertising, and rebates can be provided at the same time on line and of line.

In addition, advertisers also have made it difficult to have accurate data on the ordered advertisements, and save the lottery number with our number when registering the lottery number on our web server so that consumers can see the winnings of the lottery. The purpose of the present invention is to provide a luck advertisement management system using the Internet that enables the advertisements that have been displayed to be displayed and the accurate delivery data of the ordered advertisements can be known by sharing information on the coefficient grasp.

1 is a simplified system configuration of the advertising method and earning according to the present invention

Figure 2 is a flow chart showing the overall flow of the advertising method according to the present invention

3 is a block diagram of a member use system according to the present invention;

Figure 4 is a flow chart for the subscriber registration of members and merchants and affiliates according to the present invention,

Figure 5 is an order and service flow diagram of the advertiser according to the present invention

Figure 6 is a system block diagram of the utilization of the advertiser according to the present invention

7 is a flowchart of advertiser registration and inquiry according to the present invention.

8 is a service flow chart regarding the member's use of advertising and accumulation according to the present invention

Figure 9 is a flow chart for the member's reserve utilization by the present invention

<Description of the Drawings>

Consumer 100, membership card 110, card reader 120, merchant 130, advertiser 140, Internet network 150, server 160, bank 170, membership request unit 301 , Information classification unit 302, purchase information analysis unit 303, discount amount calculation unit 304, advertisement information detection unit 305 for each lottery number, lottery number advertising information storage unit 306, lottery number input unit ( 307, member history inquiry unit 308, reserve utilization unit 309, member purchase information generation unit 310, member purchase information transmission unit 311, member information detection unit 312, information utilization unit 313, Settlement unit 314, member information DB 320, purchase information DB 321, advertising information DB 322, lottery information DB 323, merchant DB 324, bank interlocking DB 325, interface unit 350 ), Advertiser subscription request unit 701, advertiser information input unit 702, advertiser information classification unit 703, new lottery number generation unit 704, advertising product information detection unit 705, advertising lottery registration information detection unit 706 , Advertising amount settlement part (707)

The present invention can check the delivery status of the promotion in real time for the advertisement ordered by the advertiser, and also obtain various realistic marketing materials near the real-time responsiveness to the advertising product, so that you can quickly It is possible to deal with the situation, and the amount of payment for each lottery (advertising amount by number) is set so that the information and rebate of the advertisement can be provided off-line, and then the rebate of the corresponding advertisement can be provided again on-line. It has the effect of double delivery of homogeneous advertisements, rebate provision can be provided at the same time on line and of line, and advertisers also make up for the shortcomings that it was difficult for advertisers to have accurate data on ordered advertisements. Lottery number to see the winnings of the advertising lottery When you register with our Web server is on the haengungwon ad management system using the Internet ads that were stored with that number that is displayed on offer.

Hereinafter, with reference to the accompanying drawings will be described in detail the enterprise linkage system using the Internet of the present invention.

Figure 1 is a simplified system configuration of the advertising method and earning according to the present invention, Figure 2 is a flow chart showing the overall flow of the advertising method according to the present invention, Figure 3 is a configuration diagram of a member use system according to the present invention 4 is a flowchart illustrating registration of members, affiliates and affiliates in accordance with the present invention, FIG. 5 is an advertisement ordering and service flow diagram of an advertiser according to the present invention, and FIG. 6 is a system configuration diagram of utilization of an advertiser according to the present invention. 7 is a flowchart related to advertiser registration and inquiry according to the present invention, FIG. 8 is a service flowchart relating to the use and accumulation of advertisements of members according to the present invention, and FIG. 9 is a flowchart related to the utilization of member's reserves according to the present invention. The reference numerals of the drawings, the consumer 100, membership card 110, card reader 120, merchant 130, advertiser 140, the Internet network 150, server 160, bank 170, member Join request unit (301), information classification unit (3 02), purchase information analysis unit 303, discount amount calculation unit 304, advertisement information detection unit 305 by lottery number, lottery number advertising information storage unit 306, lottery number input unit 307, member history Inquiry unit 308, reserve utilization unit 309, member purchase information generation unit 310, member purchase information transmission unit 311, member information detection unit 312, information utilization unit 313, settlement unit 314 , Member information DB 320, purchase information DB 321, advertising information DB 322, lottery information DB 323, merchant DB 324, bank interlocking DB 325, interface unit 350, advertiser subscription request 701, advertiser information input unit 702, advertiser information classification unit 703, new lottery number generation unit 704, advertising product information detection unit 705, advertising lottery registration information detection unit 706, advertising amount settlement unit It can be seen that (707).

Referring first to Figure 1, Figure 1 is a simplified system configuration of the advertising method and earning according to the present invention, the consumer 100 carrying the member card 110, the member information is recorded member card 110 It is configured to purchase goods or use services at affiliated stores 130 such as affiliated companies and advertisers (hereinafter referred to as affiliated stores), and the affiliated store 130 to acquire a member information of the consumer card reader 120 Is configured, in this case, the card reader 120 is preferably connected to communicate with our service providing server through the Internet network 150.

When the consumer 100 receives the advertisement lottery ticket 180 as a reward for purchasing the product from the affiliate store 130, the service is provided so that the amount corresponding to the discount rate and the amount of the rebate of the provided advertisement can be accumulated. It is configured to enable online bank transfer from the bank 160 of the server 160 to the bank 170 of the consumer 100.

In addition, when the service providing server 160 provides the marketing material and member information to each advertiser 140, a fee for providing the corresponding information from the trading bank of each advertiser 140 from the trading bank of the service providing server 170 ), It is possible to transfer funds online.

Figure 2 is a flow chart showing the overall flow of the advertising method according to the present invention, showing the use area for each user, described with reference to Figure 3,

First, when the consumer 100 presents the membership card 110 when using the affiliate store 130, the affiliate store allows the member card to be read through the card reader 120.

At this time, if the merchant 130 enters a discount amount for the used amount and a lottery number (providing the first rebate) for the advertisement lottery 180, the member registered through the member information classification unit 302 through the Internet network 150. The member history inquiry unit 301 of the lottery number is stored in the member history inquiry unit 308 through the advertisement information detection unit 305 for each lottery number and the advertisement information summing storage unit 306 for each lottery number in the off-line. The advertisement lottery 180 having the same number as the number is paid to the consumer 100.

The consumer 100 then visits our service provider server 160 and enters the lottery number listed in the lottery number registration window received in the lottery number registration window. Through the member information detection unit 312, you can check the winning history through the member information detection unit 308 through the advertisement, and also through the settlement unit 314, a certain amount of rebates for the advertisement (providing the second rebate) In addition, the consumer 100 can use various services of the company with the discount amount provided and the rebate amount for the provided advertisement.

Registered merchant 130 can know the details (quantity, amount of use, discount amount, brand name, etc.) and the winning history of the advertising lottery 180 distributed off-line, and provides services through the information utilization unit 313 From the server 160 can receive a variety of information, such as purchase information and marketing information of various members,

The advertiser 140 may perform a collection inquiry for the advertisement lottery ticket 180 distributed by number.

3 is a block diagram of a member use system according to the present invention, which will be described in detail with reference to FIG. As shown in FIG. 3, the service provider 100 may be divided into the member service units 301 ˜ 314. First, the member registration request unit 301 may access the service providing server 160 as shown in FIG. 4. ) Is requested to join as a new member when the member is a non-member, and at the same time, a predetermined form for joining as a new member is transmitted to the consumer 100, and the information classification unit 302 allows the non-member consumer 100 to join as a member. In addition to storing the member information entered to the member information database 320 and at the same time to classify the various types of information generated during the operation of the service providing server 160 is stored in the corresponding database.

Purchasing information analysis unit 303, when a consumer (100) registered as a member purchases a product sold in the affiliated store (130), using the membership card (110), the consumer's consumption tendency, purchasing pattern Various purchase information such as location information is detected and analyzed from the purchase information database 321.

The discount amount calculating unit 304 calculates the amount of discount to the corresponding consumer 100 when the consumer 100 registered as a member purchases a product to be sold from the affiliated store 130 using the membership card.

The advertisement information detection unit 305 for each lottery number is a member input through the card reader 120 when the consumer 100 registered as a member purchases a product sold from the affiliated store 130 using the member card 110. Of the information (use amount, lottery number paid, etc.) and the number assigned to each of the ads are detected with the same number entered in the merchant and stored in the member history inquiry unit 308.

The advertisement information summing storage unit 306 for each lottery number stores the new lottery number generated by the new lottery number generation unit 704 (see FIG. 7) and the advertisement product detected by the advertisement product information detection unit 705. do.

The lottery number input unit 307 is an input unit for inputting the lottery number printed on the advertisement lottery ticket 180 provided through the affiliated store 130 by the registered member. After the lottery by detecting the lottery number stored in the member information by the automatic lottery program driven in the member information database 320 through the member history inquiry unit 308 whether to earn the rebate of the winning history and the corresponding advertisement Able to know.

Member history inquiry unit 308, the lottery number and advertising content of the advertising lottery 180 entered through the card reader 120 of the merchant 130, the winning history, the discount amount provided, the rebate amount of the provided advertisement, The purchase information provided through the information utilization unit 313 may be stored and inquired.

Reserve utilization unit (309), the consumer registered as a member (100) to utilize the accumulated savings and advertising rebate amount provided (for example, product purchase, account transfer, other services, etc.).

The member purchase information generation unit 310 generates information such as a consumption tendency, location information, and a purchase pattern of the member when the advertiser 140 and the affiliate company request the purchase information for the user.

The member purchase information transmission unit 311 transmits information such as consumption tendency, location information, and purchase pattern of the member when the advertiser 140 and the affiliate company request the purchase information for the user.

In this case, the disclosure of the member information is preferably disclosed only the information agreed to by the member.

The member information detector 312 detects various usage details, accumulated details, and the like, when providing the discount amount and the advertisement rebate amount that the consumer 100 registered as a member accumulates and provides to the member. In addition, when a member inputs a lottery number through the lottery number input unit 307, the member history inquiry unit 308 detects the lottery number and the corresponding advertisement entered through the card reader 120 of the affiliate store 130 and the affiliate company. To send.

The information utilization unit 313 analyzes various types of information analyzed based on the purchase information analysis unit 303 of the consumer 100 registered as a member, obtains the most optimal marketing data, and the service providing server 160 is registered. And advertiser 140, affiliated companies, and the like.

The settlement unit 314 allows the consumer 100 registered as a member to settle the discount amount and advertisement rebate provided from the affiliated store 130 and receive a refund.

5 is an advertisement order and service flow diagram of the advertiser according to the present invention, first, if a member enters the lottery number described in the lottery number 180 provided from the merchant 130 to the lottery number input unit 307 Advertising information stored with the number in the advertisement information summing storage unit 306 for each number is detected through the member information detection unit 312 and the member information inquiry unit after the drawing of the automatic lottery program driven in the member information database 320 The winning history and the advertisement will be shown together through the winning history check window of 308. In this case, the registered member can click on the advertisement displayed in the winning confirmation window and settle the advertisement rebate through the settlement unit 314. In addition, it is also stored in the member history inquiry unit 308 through the information classification unit 302.

The discount amount and the ad rebate amount accumulated and stored in the member history inquiry unit 308 are transferred from the account of the service provider through the bank interworking database 325 to the account of the registered member and the service provider server 160 of the service provider. ) Will transfer the relevant fees to the bank.

The advertiser 140 may obtain various marketing materials for the members who have received the advertisement rebate through the information utilization unit 313 of the service providing server 160 when the registered member is provided with the advertisement rebate. Advertisement can be ordered through, and the payment of the amount related to the payment amount generated through the advertising amount settlement unit 707 through the bank interlocking database 324 (see FIG. 6) of the registered advertiser 140 Transfer from account to service provider's account.

Referring to FIG. 7 in detail with reference to FIG. 6, member service units 701 to 707 of various advertisers 140 appear. First, the service providing server 160 displays information input through the advertiser subscription request unit 701. After determining whether or not to fit in, and when the subscription request is appropriate, enter the various information related to the advertiser 140 through the advertiser information input unit 702, the input information, such as business, industry, advertising products, hope Various information related to advertisement ordering and distribution such as advertisement area, order number, etc. are inputted, and the inputted information is divided through the advertiser information classification unit 703.

The new lottery number generation unit 704 generates new numbers as many as the corresponding numbers according to the number of advertisement order numbers inputted through the advertisement information input unit 702.

The advertisement product information detection unit 705 detects the product information classified through the advertiser information classification unit 703, and may be detected and classified as marketing information of the member registered through the information utilization unit 313. With the new lottery number generated by the lottery number generation unit 704 is stored in the advertisement information summing storage unit 306 for each lottery number, registered card reader 120 is installed in the affiliated store 130 and affiliated companies When the member information is transmitted through), it is detected by the advertisement information detection unit 305 for each lottery number and stored in the member history inquiry unit 308.

The advertisement information summing storage unit 306 for each lottery number stores the new lottery number generated by the new lottery number generation unit 704 and the advertisement product detected by the advertisement product information detection unit 705.

The lottery number input unit 307 is a input unit for inputting a lottery number printed on an advertisement lottery provided through an affiliated store 130 and an affiliate company of a registered member. Through the lottery number of the automatic lottery program driven in the member information database 320 by detecting the lottery number that was in the member information through the member history inquiry unit 308 it can be found whether the rebate earning of the winning history and the corresponding advertisement.

The advertisement information detection unit 305 for each lottery number is the member information entered through the card reader 120 when the consumer 100 registered as a member purchases a product sold from the affiliated store 130 using the member card. One of the numbers assigned to each advertisement is detected together with the corresponding advertisement and stored in the member history inquiry unit 308.

The advertisement lottery registration information detecting unit 706 can view the progress of registering and winning the advertisements ordered by the advertiser 140, and also can check the remaining amount of the unregistered advertisements, thereby spending the advertisement advertisement cost. In order to detect the overall accurate data according to the revenue generated, it is used as various marketing materials.

Advertisement amount settlement unit 707, the registered member among the advertisements ordered by the advertiser 140 is input through the lottery number input unit 307, the amount of the registered number is calculated by the advertiser 140 through the bank linked database The account is transferred from the account to the payment account of the service providing server.

7 is a subscription request non-registered advertisers in accordance with the advertiser's subscription and advertisement order contract is possible to register after ordering, when the information of the device according to the advertiser 140, the service providing server 160 Informs the advertiser 140 of matters related to conformity and nonconformity.

Here, the interface unit 350 is a wide range of connection devices, the connection equipment is a router (hardware equipment) is connected to the Internet and the central processing unit of the head office, the member service unit (301 ~ 314) is a program that works with the server of the head office As an element, production development was developed in 4gl language called 4th generation language. The entire database consists of MS-SQL2000 servers.

The service providing server and the database are not necessarily implemented separately, and may be implemented in an integrated form as a normal computer system, or when an application is registered as a member, an additional application program capable of executing the program according to the present invention is provided. It is transmitted to the user's computer through the network and can be installed.

In the present invention, the service providing server may be provided with various peripheral devices such as a firewall, a control unit, an application program, and an auxiliary storage device for DB storage, and a separate one-way mail server from the service providing server to the member user may be provided. It will be apparent to those skilled in the art that various changes and modifications can be made within the scope of the present invention.

The present invention as described above can confirm the delivery status of the promotion in real time with respect to the advertising ordered by the advertiser, and also can obtain a consumer's responsiveness and various marketing materials for the advertising product, the rapid situation for the product to promote It is possible to cope with it, and the payment amount for each lottery (advertising amount by number) is set, so unlike the existing payment method, you only need to check the 100% promotion effect and pay only the corresponding amount. This will not only have enormous cost savings for the advertisers' external advertising costs, but will also have significantly different effects from other advertising methods.

Claims (4)

In the lucky advertising management system using the Internet, It is connected to the Internet, provides marketing materials and member information to the advertiser 140, the member service unit (301 ~ 314) of the consumer 100, the member service unit (701 ~ 707) and various databases of the advertiser 100 Service providing server 160, including (320 ~ 325), Is connected to the service provider server 160 of the service provider through the Internet network 150, the card for acquiring the member information of the consumer 100 when the consumer 100 purchases goods or uses the service An affiliate store (130) having a reader (120) and a membership card (110); Advertisers 140 that are regularly issued by number and are requested to advertise a specific product to the advertising lottery 180 distributed to merchants 130 nationwide, Operating the lucky luck advertisement using the Internet, characterized in that the fee for providing the corresponding information is configured to enable the transfer of funds online from the bank of the respective advertisers 140 to the bank of the service providing server 160. system. According to claim 1, Member service units 301-314 of the consumer 100 of the service providing server 160, Member registration request unit 301 requesting to join and transfer as a new member, an information classification unit 302 which is responsible for classifying various types of information and storing them in a corresponding database, and the consumer 100 is a member card 110. When purchasing a product by using a) purchase information analysis unit 303 in charge of detecting and analyzing the purchase information of the consumer 100, and a discount amount calculation unit for calculating the amount of the discount to the consumer (100) 304 and an advertisement information detection unit for each lottery number that detects and stores the information of the member inputted through the card reader 120 of the consumer 100 and the number assigned to each advertisement together with the corresponding advertisement ( 305), the advertisement information summing storage unit 306 for storing the new lottery number and the advertisement product information and the advertisement product, and the lottery number input unit in charge of winning and rebating the advertisement. 307), The member history inquiry unit 308, which is responsible for storing and retrieving the sales information, the reserve utilization unit 309 that utilizes the discounted amount and the provided advertisement rebate amount, and the advertiser 140 and the affiliate company for the user member. The member purchase information generation unit 310 for generating information such as the consumption propensity, location information, and purchase pattern of the member when requesting the purchase information, the member purchase information transmission unit 311 for transmitting the generated information, and the input. The service information is obtained by analyzing the various information of the consumer 100 analyzed based on the member information detection unit 312 and the purchase information analysis unit 303 in charge of detecting the lottery number and the corresponding advertisement. The information utilization unit 313 for allowing the server 160 to utilize registered members, advertisers 140, affiliate companies, etc., And the consumer 100 registered as a member to settle the discount amount and advertising rebates provided from the merchant 130 for a certain period of time to receive the refund and the settlement unit, 314, According to claim 1, Member service unit (701 ~ 707) of the advertiser 100 of the service providing server 160, After the information input through the advertiser subscription request unit 701 is determined to be suitable or inadequate by the service providing server 160 and the subscription request is appropriate, the advertiser information input unit 702 may be used for the advertiser 140. An advertiser information classification unit 703 for inputting various kinds of information and classifying the input information; New lottery number generation unit 704 for generating a new number of the corresponding number according to the number of advertisement order number input through the advertisement information input unit 702, The product information classified through the advertiser information classification unit 703 may be detected, and may be detected and classified as marketing information of the registered member through the information utilization unit 313. The new lottery number generation unit 704 may also be detected. With the new lottery number generated through the lottery number, the advertisement information for each lottery number is stored in the storage unit 306, the registered member is transmitted through the card reader 120 installed in the merchant 130 and affiliated companies The advertisement product information detection unit 705 responsible for detecting the lottery number by advertisement information detection unit 305 and storing it in the member history inquiry unit 308, Advertiser 140 can view the progress of registration and winning the overall order of the ads placed, and also can check the remaining amount of unregistered ads, compared to the advertising advertising expenses spent, the overall accurate according to the revenue generated An advertisement lottery registration information detecting unit 706 for detecting data; The registered member of the advertisement ordered by the advertiser 140 is inputted through the lottery number input unit 307 and the registered number is settled and transferred from the account of the advertiser 140 to the service provider's settlement account through the bank interlocking database. Lucky advertising management system using the Internet, characterized in that consisting of the advertising amount settlement unit 707. According to claim 1, Databases 320 to 325 of the service providing server 160, The member information database 320 stores the member information inputted by the non-member consumer 100 to register as a member, and the advertisement product corresponding to the member's information advertisement product input through the advertisement product and the card reader 120. The advertisement information database 321 to be stored, the lottery information database 322 to store the lottery numbers and winning lottery numbers printed on the advertisement lottery, and various information related to purchase information and marketing information of various members, etc. are stored. The purchase information database 323, and the bank linked database 324 for storing the information of the account of the advertiser and the account of the service provider, luck advertising management system using the Internet, characterized in that it comprises a.