KR20000058581A - Electronic commerce method and system for providing a use of cyber money in on/off line - Google Patents

Abstract

PURPOSE: An electronic commercial transaction method using an on/off-line of a cyber money and an electronic commercial transaction system using the same are provided for maximizing an advertising effect and returning an advertizing charge to an advertisement owner so that an advertisement member company uses an accumulated cyber money for paying the price of the item. CONSTITUTION: A client(100) accumulates a cyber money using an advertisement service in an electronic commercial service on the internet and uses the cyber money online or off-line. An internet business company(200) provides an advertisement and cyber money based on the usage of the user-based advertisement and manages the use of the cyber money on/off-line. A financial company inquiries a money service limit of the cyber money of a corresponding client when using the cyber money in off-line and pays the money within the money service limit.

Description

ELECTRONIC COMMERCE METHOD AND SYSTEM FOR PROVIDING A USE OF CYBER MONEY IN ON / OFF LINE}

The present invention relates to an electronic commerce service that refers to the purchase or advertisement of goods or services through a computer communication network, and more specifically, the client pays for the purchase of goods online or offline through accumulated cyber money through an advertisement view. The present invention relates to an electronic commerce method that enables online / offline use of cyber money to maximize the advertising effect and return the advertising cost to the advertiser, and a system for providing a service according to the method.

At present, as shown in Fig. 1, a computer communication network is connected to the Internet 4 which connects computers around the world as one through a connection service provider 2 or directly to a computer of each individual (1), and thus the Internet ( A plurality of Internet Service Providers (ISPs) 3 are connected to provide a predetermined service to an individual connected to 4) and obtain a predetermined profit.

At this time, the service providers 3 each carry out a business through the Internet with various items. For example, the service providers 3 provide information on the goods for sale on the Internet and process a predetermined payment when an individual requests a sale through the Internet. There is a shopping mall service that delivers the goods after accepting through, and an advertising service that advertises in the form of a banner for a company or a site built on the Internet.

As Internet service providers (ISPs), which provide various services including the above, have emerged and competition is fierce, cyber money that can be used when buying and selling on the Internet according to the service usage is used to raise the interest of clients. Providing.

However, since such cyber money is not practically available to the user in a small amount from about several hundred won to several thousand won, it is not helpful to the user, and the cyber money provided by each operator is his own site or affiliated site. Since it is limited to use only, etc., there was a problem in that a small amount of cyber money that is not used is to be separately managed.

Furthermore, in order to maximize the advertising effect, depending on the number of clicks on the advertisement, cyber money or points may be provided to provide a mileage service when a certain amount is exceeded, but the collected cyber money is small enough to be of no use. In the case of points or miles, even when a certain amount is more than a certain amount of prizes or awards, only a small number of Internet users have a chance to return, so the user's interest is gradually getting lower, and the amount provided In addition, if the score is increased, there is a problem that the Internet service provider cannot make a profit or increase the advertising cost.

The present invention has been made to solve the above-described problems, the purpose of which is to use the cyber money accumulated in the advertisement to pay for the purchase at the time of the purchase of goods in the advertising affiliates on / offline advertising advertising to maximize the advertising costs to the advertiser It is to provide an electronic commerce method that can be used on / offline of cyber money that can be returned and a system for providing a service according to the method.

1 is a block diagram showing a general Internet configuration.

2 is a block diagram showing the configuration of a system for providing an electronic commerce service according to the present invention.

3 is a flowchart showing an e-commerce service process according to the present invention.

* Description of the symbols for the main parts of the drawings *

210: client management database

220: database linkage

230: client authentication unit

240: ad management server

250: shopping mall management server

260: logistics management department

270: Cyber Money Management Department

As a constitutional means for achieving the above object of the present invention, the method according to the present invention in the electronic commerce between the server and the client of the Internet service provider interacting over the Internet,

Constructing, by the Internet service provider, an advertisement area for advertising a predetermined company, a product, a site, etc. on the server, and a shopping mall area where an advertisement company which has requested an advertisement in the advertisement part enters into an Internet market;

Providing a cyber money payment card issued by a financial institution to the client when the client registers to use the Internet service provided by the server;

Providing a predetermined cyber money when the client accesses the advertisement area built in the server, and accumulating and managing the cyber money according to its use;

When the client uses the shopping mall area, payment is possible within the balance of the accumulated cyber money, and the cyber money is deducted by the amount of payment when the cyber money is settled;

If the client provides a card issued when the client uses the vendor of the company advertised in the advertisement area, the financial institution pays for it within the accumulated cyber money limit, and subtracts the cyber money by the payment amount;

Characterized in that it comprises a.

In addition, the electronic commerce system that can be used online / offline of the cyber money according to the present invention is built an advertising area for the advertising of other companies and a shopping mall area consisting of electronic commerce, check the utilization of the advertising area cyber money A server providing and managing cyber money usage on / offline;

A client using a service provided by accessing the server through the Internet;

It is characterized by consisting of a financial institution that receives the customer information and cyber money balance from the server when processing the cyber money payment request on-line to process the payment on behalf of the Internet service provider.

In the system, the server includes a client management database that manages basic information such as personal information and ID of the registered client, a password required for member authentication, and information related to the client such as cyber money and shopping mall use status of the client;

A database interlocking unit interworking with the client management database to process input / output of data;

A client authentication unit which receives ID and password from the client when the client is connected, and compares the ID and password with the client information stored in the client management database through a database linkage unit to process client authentication;

An advertisement management server unit that manages the advertisement display on the advertisement area and the client connection of each advertisement and provides the cyber money set according to the connection degree of the client;

A shopping mall management server that manages a store company and manages a commerce process between a client and a store company and checks the cumulative amount of the cyber money when a payment of the cyber money is requested;

Logistics management unit for managing the delivery of the goods according to the transaction made electronically in the shopping mall management server;

And a cyber money management unit for adding and subtracting the cyber money for each client according to a request from the advertisement management server unit, the shopping mall management server unit, or a financial institution, and processing the balance management.

Hereinafter, with reference to the accompanying drawings will be described in detail with respect to the electronic commerce method that can be used on / offline of the cyber money according to the present invention and a system for providing such a service.

The electronic commerce method that can be used online / offline of the cyber money according to the present invention follows the following rules.

A) In connection with financial institutions, members will be issued a unique card that can be used when using cyber money offline. The card may be issued in the form of a regular debit card or a credit card with a unique code value to identify each member.

B) Construct an internet shopping mall where members can buy or sell goods, and provide advertisements for businesses in the shopping mall.

C) The cyber money that is accumulated when connecting by advertisement and content is set, and the cyber money is accumulated and managed according to the member's usage.

D) A member may purchase an item in an internet shopping mall where a company requesting an advertisement mainly enters the shop, and at this time, the accumulated cyber money may be used as a payment method.

E) A member may use the accumulated cyber money as a payment method in the advertiser's real shop located in the Internet shopping mall, and at this time, submit a unique card issued at the time of membership registration and confirm the client's authentication and the amount of the cyber money used. Within a limit, a certain amount is paid in cyber money.

Figure 2 is a block diagram showing the configuration of a system for providing an e-commerce service to the present invention, 100 accumulates cyber money using the advertising service in the e-commerce service according to the present invention over the Internet, and also accumulates accordingly Indicate the client using the cyber money online or offline, 200 provides a predetermined advertisement in accordance with the present invention, provides cyber money according to the advertisement usage for each user, use of the user's online / offline cyber money Indicate the Internet operator 200 to manage the 300, 300 refers to the cyber money limit of the client when the client 100 uses the cyber money as a payment method of commerce in offline connection with the Internet operator 200 It represents a financial institution that substitutes for payment within the limit.

At this time, the system configuration of the Internet operator 200 that manages the advertisement and the shopping mall and manages the cyber money of the client to enable the online / offline use of the cyber money includes basic information such as personal information and ID of the registered client and the member. A client management database 210 that stores / manages a password required for authentication and information related to the client, such as the cyber money and shopping mall use status of the client, and interlocks with the client management database 210 to input / output data. The database interworking unit 220 and the client 100 receive the ID and password from the client 100 when the client 100 is connected, and the client information stored in the client management database 210 through the database interlocking unit 220. A client authentication unit 230 for comparing and processing client authentication; Advertisement management server unit 240 that manages the intentional display and the connection of the client 100 and accumulates the cyber money set according to the connection degree of the client, the management of the entry company and the commerce process between the client and the entry company The shopping mall management server 250 for checking and processing the cumulative amount of the cyber money upon payment request of the money, and the logistics management unit 260 for managing the delivery of goods according to the transaction made electronically by the shopping mall management server 250; According to the request from the advertisement management server 240 or the shopping mall management server 250 or the financial institution 310, the cyber money management unit 270 is configured to add and subtract cyber money for each client and process balance management.

In the above method and system, a contract with a financial institution 310 such as a credit card company or a bank is issued, and a card is issued for use for identity verification when the cyber money is used in the real world and not on the Internet. In this case, the card may be made into a separate card, or may be issued in combination with an existing credit or bank card.

The interaction in the electronic commerce system as described above will be described by dividing it into online and offline.

First, what happens online is:

The client 100 accesses the client authentication unit 230 of the Internet service provider 200 through a terminal capable of predetermined computer communication. At this time, the client authentication unit 230 requests predetermined information from the connected client 100 and compares it with the member list stored in the client management database 210 through the database interlocking unit 220 to determine whether the member is present. If not confirmed, if the membership is not registered, the client 100 checks whether the member is registered and processes the subscription to be made in accordance with a predetermined procedure when requesting a subscription.

As described above, the authenticated client 100 may navigate the established site and click the advertisement area to view the advertisement.

In this case, when the advertisement part provided in various forms such as a banner is clicked on, the advertisement management server unit 240 checks this and provides the set cyber money to the connected client 100. This is delivered to the cyber money management unit 270 is accumulated and stored in the client management database 210.

Then, when the connected client 100 looks around the Internet shopping mall and requests the purchase of a certain item, it checks in the shopping mall management server 250 to determine whether the client is authenticated through the client authentication unit 230. After confirming, select a payment method. At this time, the payment means may be made by credit card payment or online payment or cyber money payment, and the detailed processing is omitted since the credit card payment or online payment is generally known.

However, when the cyber money payment is selected, the cyber money balance status of the client is requested from the shopping mall management server 250 to the cyber money management unit 250, and the cyber money management unit 250 requests the client from the client management database 210. Read the information and checks the accumulated state of the cyber money and informs the mall management server 250. The shopping mall management server 250 displays the payable amount, and if the cyber money limit is smaller than the payment amount, selects a payment method for the remaining amount, and performs a payment process accordingly. At this time, the possessed cyber money of the client is reduced by the amount of the paid cyber money.

Next, the operation performed offline.

When the commerce is performed in a real shop rather than on the Internet, the client 100 presents the card issued to the affiliated store 320 when the membership is registered. At this time, the affiliated store 320 is a sales store of a company that has signed an advertising contract with the Internet service provider through a predetermined contract.

The affiliated store 320 recognizes the card through a card reading means such as a card reader, and then transmits the card information (card identification number, etc.) and the payment amount to the financial institution 310 that issued the card and requests payment approval. The financial institution 310 is connected to the cyber money management unit 270 of the Internet service provider 200 to request the client information and the cyber money balance of the card, and delivers the payment approval request from the affiliated store (320). The cyber money manager 270 transmits the client information and the cyber money balance to the financial institution 310 according to the request, and reduces and manages the cyber money by the approved amount.

In addition, the financial institution 310 confirms the client information and the cyber money balance received from the cyber money management unit 270 and transmits the approval. If the cyber money balance is smaller than the payment amount, only the cyber money balance is processed. .

The affiliated store 320 allows the transaction to be completed when the approval is made from the financial institution 310.

3 is a flowchart illustrating a process performed in the electronic commerce service providing system according to the present invention described above.

As described above, the present invention allows the client to pay the cyber money instead of watching the advertisement and to use the paid cyber money at the online shopping mall and the offline advertiser merchant at the time of purchase of the goods to obtain a profit effect not just entertainment in the Internet surfing. It is possible to increase the client's expectation effect by paying the cyber money to the advertisers, and to obtain better advertising effect, and to limit the purchase place of the cyber money to the advertisers to connect the advertisement with the purchase, It is a developed business model that effectively combines the advantages of the existing business models as a business model that can satisfy both clients and advertisers.

In addition, the present invention has the greatest advantage as an Internet business model because the system is configured so that it is possible to naturally induce a product to be purchased offline only if the direct contact such as clothing or food.

In addition, the present invention provides a variety of purchase methods and markets to the client by the effective combination of on / offline, and the advertiser has the feature that can be actively marketing advertising through on / offline.

In addition, the present invention has an excellent effect that can be used in the actual commerce rather than electronic commerce can be used only on the Internet because it can be used only on the Internet in the actual commerce, there is an excellent effect to obtain a substantial profit effect to the client.

Claims (3)

In the electronic commerce method between the server and the client of the Internet service provider that interacts via the Internet, Constructing, by the Internet service provider, an advertisement area for advertising a predetermined company, a product, a site, etc. on the server, and a shopping mall area where an advertisement company which has requested an advertisement in the advertisement part enters into an Internet market; Providing a cyber money payment card issued by a financial institution to the client when the client registers to use the Internet service provided by the server; Providing a predetermined cyber money when the client accesses the advertisement area built in the server, and accumulating and managing the cyber money according to its use; When the client uses the shopping mall area, payment is possible within the balance of the accumulated cyber money, and the cyber money is deducted by the amount of payment when the cyber money is settled; If the client provides a card issued when the client uses the vendor of the company advertised in the advertisement area, the financial institution pays for it within the accumulated cyber money limit, and subtracts the cyber money by the payment amount; The on-line / offline-enabled electronic commerce method of the cyber money comprising a. In the system for providing an e-commerce service between the server and the client of the Internet service provider that interacts via the Internet, The system is A server for constructing an advertisement area for an advertisement of another company and a shopping mall area for electronic commerce, providing cyber money by checking the use of the advertising area, and managing cyber money use on / offline; A client using a service provided by accessing the server through the Internet; An electronic commerce system that can be used online / offline of cyber money, comprising: a financial institution that receives customer information and cyber money balances from the server and processes payments on behalf of an Internet service provider when a cyber money payment request is made offline. . The method of claim 2, wherein the server A client management database that stores / manages basic information such as personal information and ID of the registered client, a password required for member authentication, and information related to the client such as cyber money and shopping mall use status of the client; A database interlocking unit interworking with the client management database to process input / output of data; A client authentication unit which receives ID and password from the client when the client is connected, and compares the ID and password with the client information stored in the client management database through a database linkage unit to process client authentication; An advertisement management server unit that manages the advertisement display on the advertisement area and the client connection of each advertisement and provides the cyber money set according to the connection degree of the client; A shopping mall management server that manages a store company and manages a commerce process between a client and a store company and checks the cumulative amount of the cyber money when a payment of the cyber money is requested; Logistics management unit for managing the delivery of the goods according to the transaction made electronically in the shopping mall management server; Electronic money that can be used online / offline of the cyber money, characterized in that consisting of; cyber money management unit for controlling the balance of each client's cyber money according to the request from the advertising management server or shopping mall management server or financial institutions; Commerce system.