KR101880848B1 - Method and system for providing to exiting customer - Google Patents

Abstract

Disclosed are a method for providing a departing user with content and a system thereof. The method for providing content is performed by a computer. The method comprises: a step of collecting log information of user terminals connected to a website; a step of determining whether a user terminal connected to the website can depart from the corresponding website; a step of analyzing the log information associated with a departing user terminal; a step of generating a content page to be exposed based on analysis results of the log information; and a step of providing the content page at a time when the user terminal departs.

Description

METHOD AND SYSTEM FOR PROVIDING TO EXITING CUSTOMER

The following description relates to a method and system for analyzing data on a web site or analyzing user behavior data in a web site to recommend or provide personalized related product related contents.

Recently, with the emergence of high-performance portable devices such as smartphones, the population enjoying mobile shopping has increased significantly. While users may enjoy mobile shopping when they need to purchase items, users are increasingly enjoying mobile shopping lightly while on the move or during short periods of time.

Accordingly, when there is a product that the user is interested in on a web page that provides mobile shopping or Internet shopping based on the PC web, although it leads to purchase, If you do not have a product at a price, you often leave your website.

(E.g., product related information) is provided to a user who has accessed the web site through a landing page (i.e., a user terminal carried by the user) in an existing targeted advertisement or an Internet / mobile shopping mall , And does not provide content suitable for the user to prevent the user from leaving the web site. Accordingly, there is a need for a technique for preventing departure to a user who wants to depart.

Korean Patent Laid-Open No. 10-2009-0119532 is related to a method and system for recommending an advertisement keyword through log analysis. It is a technology for storing and maintaining log information and analyzing log information to provide a keyword set suitable for a user as an advertisement keyword .

A content page (for example, a special exhibition, a coupon, a promotion, or the like to be interested by a user who desires to be removed) is detected by detecting a timing of departure from a web site for a user terminal connected to a web site, To provide a method and a system.

In addition, a content page provided to a user terminal in cooperation with an SNS (social network service) related application installed in the user terminal is shared through another user terminal and the user's own SNS account.

A content providing method executed by a computer, the method comprising: collecting log information of a user terminal connected to a web site; determining whether or not the user terminal connected to the web site is capable of leaving the web site; Analyzing the log information related to the user terminal to be removed from the user terminal to be removed, generating a content page to be exposed based on the analysis result of the log information, And providing a page.

According to an aspect of the present invention, the step of determining whether or not the user can leave the web page includes determining whether or not the user terminal is likely to leave the web page based on the number of scroll repetitions and the scroll speed of the user terminal in the web page corresponding to the web site. Can be determined.

According to another aspect, providing the content page may include sharing the content page with another user terminal through a social network service (SNS).

An information collection system for collecting log information of a user terminal connected to a website, comprising: an information collecting unit for collecting log information of a user terminal connected to the website; A content page generating unit for generating a content page to be exposed based on an analysis result of the log information, and a content page generating unit for generating a content page to be displayed based on the analysis result of the log information, And a content providing unit for providing the content page at a time when the user terminal desires to leave.

A content page (for example, a special exhibition, a coupon, a promotion, or the like to be interested by a user who desires to be removed) is detected by detecting a timing of departure from a web site for a user terminal connected to a web site, ), I.e., the system automatically generates and provides personalized personalized content pages to the user terminal, thereby preventing or reducing the departure of the user terminal.

In addition, by sharing the content page provided to the user terminal through the SNS account of the other user terminal and the user in cooperation with the SNS (social network service) related application installed in the user terminal, even if the purchase decision at the time of shopping is troubled, You can get recommendations from your friends and encourage them to make purchasing decisions faster. For example, instead of leaving the web site in a state of delaying the purchase decision, while maintaining the session of the web site, the contents page composed of the friends and the purchase target products are shared in the SNS, thereby making a purchase decision immediately in the same session .

1 is a diagram illustrating an example of a network environment according to an embodiment of the present invention.
2 is a block diagram illustrating an internal configuration of an electronic device and a server according to an embodiment of the present invention.
FIG. 3 is a block diagram illustrating an example of components that a processor of a server according to an embodiment of the present invention may include.
4 is a flowchart illustrating an example of a content providing method according to an embodiment of the present invention.
FIG. 5 is a flowchart illustrating an operation of generating different content pages according to a depth of a Web page in which an escape is detected, according to an exemplary embodiment of the present invention.
FIG. 6 is an exemplary diagram illustrating a content page in a form of a panel on a user terminal according to an embodiment of the present invention. FIG.
FIG. 7 is a diagram illustrating an example of a screen of a user terminal for selecting products for creating a content page for SNS sharing in an embodiment of the present invention; FIG.
FIG. 8 is a diagram showing a screen showing a result of voting a shared list according to an embodiment of the present invention.
FIG. 9 is a flowchart illustrating an operation of providing promotion information to a user terminal that departs in conjunction with a simple settlement platform, according to an exemplary embodiment of the present invention.

Hereinafter, embodiments will be described in detail with reference to the accompanying drawings.

In particular, the present invention collects and analyzes web log information, analyzes the behavior data of the user terminal in the web site, and analyzes the behavior data of the user terminal in the web site And providing a content page configured differently according to the depth of the web page corresponding to the departure timing to the user terminal. For example, it is determined whether the departure time of the user terminal is to leave the web page after the purchase completion step, whether to exit before the purchase completion step, and before the purchase completion, To a user terminal that desires to leave a content page differently configured according to whether the user desires to leave the list or the list of items of interest or the user wants to leave the payment page.

In the present embodiment, 'exit' indicates that the user terminal closes the window of the web site to which the user terminal is connected and ends the activity on the web site (that is, the session established between the web site and the terminal) . For example, 'exit' can be selected by mouse clicking or touching the 'exit' indicated by 'x' in a window window or by clicking or touching a back button for going back to the web page, A back button on the terminal of the phone may be selected to indicate that the connection with the connected web site is terminated.

1 is a diagram illustrating an example of a network environment according to an embodiment of the present invention. 1 shows an example in which a plurality of electronic devices 110, 120, 130, 140, a plurality of servers 150, 160, and a network 170 are included. 1, the number of electronic devices and the number of servers are not limited to those shown in FIG.

The plurality of electronic devices 110, 120, 130, 140 may be a fixed terminal implemented as a computer device or a mobile terminal. Examples of the plurality of electronic devices 110, 120, 130 and 140 include a smart phone, a mobile phone, a navigation device, a computer, a notebook, a digital broadcast terminal, a PDA (Personal Digital Assistants) ), And tablet PCs. For example, the electronic device 1 110 may communicate with other electronic devices 120, 130, 140 and / or the servers 150, 160 via the network 170 using a wireless or wired communication scheme.

The communication method is not limited, and may include a communication method using a communication network (for example, a mobile communication network, a wired Internet, a wireless Internet, a broadcasting network) that the network 170 may include, as well as a short-range wireless communication between the devices. For example, the network 170 may be a personal area network (LAN), a local area network (LAN), a campus area network (CAN), a metropolitan area network (MAN), a wide area network (WAN) , A network such as the Internet, and the like. The network 170 may also include any one or more of a network topology including a bus network, a star network, a ring network, a mesh network, a star-bus network, a tree or a hierarchical network, But is not limited thereto.

Each of the servers 150 and 160 is a computer device or a plurality of computers that communicate with a plurality of electronic devices 110, 120, 130 and 140 through a network 170 to provide commands, codes, files, Lt; / RTI > devices.

2 is a block diagram illustrating an internal configuration of an electronic device and a server according to an embodiment of the present invention. In FIG. 2, an internal configuration of the electronic device 1 (110) as an example of one electronic device and the server 150 as an example of one server will be described. Other electronic devices 120, 130, 140 or server 160 may have the same or similar internal configurations.

The electronic device 1 110 and the server 150 may include memories 211 and 221, processors 212 and 222, communication modules 213 and 223 and input / output interfaces 214 and 224. The memories 211 and 221 may be a computer-readable recording medium and may include a permanent mass storage device such as a random access memory (RAM), a read only memory (ROM), and a disk drive. The memory 211 and 221 may store an operating system and at least one program code (for example, code for a browser or an application for playing a card game installed in the electronic device 1 110). These software components may be loaded from a computer readable recording medium separate from the memories 211 and 221 using a drive mechanism. Such a computer-readable recording medium may include a computer-readable recording medium such as a floppy drive, a disk, a tape, a DVD / CD-ROM drive, and a memory card. In other embodiments, the software components may be loaded into memory 211, 221 via communication modules 213, 223 rather than a computer readable recording medium. For example, at least one program may be a program installed by a file distribution system (for example, the server 160 described above) that distributes installation files of developers or applications, May be loaded into the memory 211, 221 based on the application described above.

Processors 212 and 222 may be configured to process instructions of a computer program by performing basic arithmetic, logic, and input / output operations. The instructions may be provided to the processors 212 and 222 by the memories 211 and 221 or the communication modules 213 and 223. For example, the processor 212, 222 may be configured to execute a command received in accordance with a program code stored in a recording device, such as the memory 211, 221.

The communication modules 213 and 223 may provide functions for the electronic device 1 110 and the server 150 to communicate with each other through the network 170 and may provide functions for communicating with other electronic devices (for example, the electronic device 2 120) Or to communicate with another server (e.g., server 160). For example, when the processor 222 of the electronic device 1 110 receives a request (for example, a request for a card game service) generated in accordance with a program code stored in a recording device such as the memory 211, To the server 150 via the network 170 in accordance with the < / RTI > Conversely, control signals, commands, contents, files, and the like provided under the control of the processor 222 of the server 150 are transmitted to the communication module 223 of the electronic device 110 via the communication module 223 and the network 170 213 to the electronic device 1 (110). For example, control signals and commands of the server 150 received through the communication module 213 can be transmitted to the processor 222 or the memory 211, May be stored as a storage medium that may further include a < RTI ID = 0.0 >

The input / output interfaces 214 and 224 may be means for interfacing with the input / output device 215. For example, the input device may include a device such as a keyboard or a mouse, and the output device may include a device such as a display for displaying a communication session of the application. As another example, the input / output interface 214 may be a means for interfacing with a device having integrated functions for input and output, such as a touch screen. More specifically, the processor 222 of the electronic device 1 (110) uses the data provided by the server 150 or the electronic device 2 (120) in processing commands of the computer program loaded in the memory 211 A service screen or contents can be displayed on the display through the input / output interface 214. [

Also, in other embodiments, electronic device 1 110 and server 150 may include more components than the components of FIG. However, there is no need to clearly illustrate most prior art components. For example, electronic device 1 110 may be implemented to include at least a portion of input / output devices 215 described above, or may be implemented with other components such as a transceiver, Global Positioning System (GPS) module, camera, Elements. More specifically, when the electronic device 1 (110) is a smart phone, it may be an acceleration sensor, a gyro sensor, a camera, various physical buttons, buttons using a touch panel, input / output ports, It is to be understood that the present invention may be embodied in various forms without departing from the spirit or scope of the invention.

When the database 150 is included in the server 150, the database may be stored in a variety of electronic devices (i.e., user terminals) connected to the website at the server 150, Information such as a back button, an indicator of display information indicating an exit button, an identifier information of a matching exhibition matched according to the depth of a web page in the hybrid web, .

The content providing system according to the embodiments of the present invention can be implemented in an apparatus in which an application is executed. In other words, the content providing method according to the embodiments of the present invention can be executed in all devices in which an application is installed and operated, and in a server such as a portal site or a social shopping mall. Hereinafter, for convenience of description, an embodiment will be described in which a method of determining whether or not the web site of the electronic device 110 is removed from the server 150 and providing a proper content will be described.

FIG. 3 is a block diagram illustrating an example of a component that a processor of a server according to an embodiment of the present invention can include; FIG. 4 is a flowchart illustrating an example of a content providing method according to an embodiment of the present invention; to be.

As shown in FIG. 3, the processor 222 included in the server 150 includes components such as an information collecting unit 310, a departure determining unit 320, An analyzing unit 330, a content page generating unit 340, and a content providing unit 350. The processor 222 identifies a user terminal (i.e., the electronic device 1 110 and the electronic device 2 120) to be removed from the web site of the server, and identifies a content page to be exposed to the user terminal And can be linked to a database (not shown) storing information. The processor 222 and the components of the processor 222 may control the server 150 to perform the steps 410 to 450 included in the content providing method of FIG. At this time, the components of the processor 222 and the processor 222 may be implemented to execute instructions according to the code of the operating system and the code of at least one program that the memory 221 contains. Here, the components of the processor 222 may be representations of different functions performed by the processor 222 in accordance with control commands provided by the program code stored in the server 150. For example, in the content providing method according to the control command described above, the processor 222 loads the program code stored in the file to the memory 221 to provide a content page to be exposed to the user terminal that is leaving the website The content providing unit 350 can be used as a functional representation of the operation of providing the content to the user terminal.

First, in step 410, the information collecting unit 310 may collect log information of a corresponding terminal on at least one user terminal connected to a web site.

The information collecting unit 310 may collect log information of a user terminal visiting a web site by using JavaScript. In some cases, the information collecting unit 310 may collect data from third parties (3 ^rd Party) web analytics solutions through the API. The information collecting unit 310 may store and maintain the collected log information in a database by matching with the identifier information of the corresponding terminal (for example, the login account (ID) of the terminal, the smartphone number information, etc.).

For example, when a search word (i.e., a keyword) is input into a search window of a portal site and the search keyword is entered into the site through the keyword search, the information collecting unit 310 collects an inflow keyword And stores the collected inflow keyword together with the identifier information of the corresponding terminal. When the banner advertisement of the portal site is clicked and the banner advertisement is inputted to the site, the information collecting unit 310 may collect the identifier information (advertisement ID) of the banner advertisement and store it by matching with the identifier information of the terminal. In addition, when an action such as a screen shot or a screen capture is generated in the user terminal, the search page and the identifier information of the product (i.e., the product ID or the product unique number) at the time the action occurs are collected and stored in matching with the identifier information of the terminal . That is, the product-related information included in the screen shot or the captured screen may be collected, and the collected information may be used to generate a personalized content page provided to the user terminal at the time when the user terminal desires to leave the web site .

In step 420, the departure decision unit 420 may determine whether the user terminal departs from the web site based on the behavior data in the web page of the user terminal connected to the web site.

In step 421, the departure decision unit 420 may determine whether to leave the room based on an APP (APP) end button, a browser back (or back) button, and an exit button. For example, it is determined whether the focus of an object (e.g., a mouse, a touch pan, etc.) is located in an area corresponding to display information representing an APP end button, a browser back (or back) button or an exit button Whether or not the display information is selected through finger touch or the like, and whether or not the physical back button located at the lower right of the smart phone or the like is selected.

In step 422, the departure determination unit 420 may determine whether to leave the web site based on the scroll search in the web page corresponding to the web site. For example, the departure decision unit 420 can determine whether to depart or not based on the degree of interest of the user terminal with respect to the web site based on the number of times the web page is repeatedly scrolled, the scroll speed, and the like.

In operation 430, the information analysis unit 330 may analyze the log information related to the user terminal to be removed. For example, the information analysis unit 330 may analyze log information based on various log information analysis algorithms.

In operation 440, the content page generating unit 340 may generate a content page to be exposed to a user terminal that is leaving at the departure time. At this time, the content page generating unit 340 may automatically generate a content page in the system itself or may generate a content page based on a selection of a user terminal (i.e., custom). Here, the detailed operation of generating a content page will be described later with reference to FIG. 5 below.

In operation 450, the content provider 350 may provide the generated content page to a user terminal that is leaving the web page at the departure time of the web page.

 For example, the content providing unit 350 may provide the content page through an application installed in the user terminal (e.g., a social shopping application, etc.) or may provide the content page through a web / mobile web browser installed in the user terminal It is possible. At this time, the content page may be provided in a form of a panel in a user terminal. For example, instead of displaying a content page in a new window after the window of the web page is closed, a content page is displayed in a panel form in a predetermined area in the same web page as the current web page to be removed . Here, detailed operation of providing a content page in the form of a panel will be described later with reference to FIG. 6 below.

FIG. 5 is a flowchart illustrating an operation of generating different content pages according to a depth of a Web page in which an escape is detected, according to an exemplary embodiment of the present invention.

In FIG. 5, each of the steps 510 to 520 may be performed by the content page generator 340 of FIG.

In operation 510, the content page generator 340 may automatically generate a content page based on the log information analysis result and the depth of the web page corresponding to the time when the departure is detected.

In operation 511, the content page generator 340 may automatically generate a content page by analyzing the incoming URL information.

For example, when a user terminal enters a web site, the content page may be automatically generated based on the parameter information included in the incoming URL information. For example, when the banner advertisement is clicked on the web site, the content page generating unit 340 can obtain the campaign code included in the URL information by analyzing the campaign URL information corresponding to the selected banner advertisement. For example, NewYear can be acquired as a campaign code. Then, the content page generating unit 340 determines a commodity planning event (for example, project surveillance planning) matched with the NewYear among the plurality of commodity planning events generated in advance, and transmits the determined commodity planning event to the customized content page Can be generated.

As another example, when a user terminal is input to a web site by inputting a search word (i.e., a keyword), the content page generator 340 analyzes the input URL information and stores the keyword or keyword ID (e.g., an identifier indicating a sneaker or running shoes) Can be obtained. Then, the content page generating unit 340 generates a customized content page (for example, 2017 sneaker new product collection, etc.) matching with the acquired keyword or keyword ID from among a plurality of special events stored in the database, Can be generated.

At this time, if the discount coupon information, the message, or the like is matched with the campaign code, the keyword, or the keyword ID, the discount coupon information and the message may be generated as the content page.

In step 512, the content page generating unit 340 may automatically generate a content page based on the depth of the web page in which the departure is detected and whether the product is purchased. In other words, the content page generating unit 340 may generate a content page based on whether a departure is detected after completion of purchase of goods from the user terminal, or whether a departure has been detected prior to completion of purchase.

For example, if a departure is detected after the completion of the purchase is detected, the content page generator 340 may terminate processing (i.e., release the session between the web site and the user terminal) without generating a content page .

As another example, if a departure is detected after the purchase completion is confirmed, the content page generating unit 340 may generate discount coupon information or the like as a content page at the next visit. That is, the content page generating unit 340 can generate the content page or immediately terminate the process without confirming items stored in the account-related shopping cart list of the user terminal or the list of items of interest (wish list).

In other words, if a departure is detected in the state where it is confirmed that the purchase completion has not occurred, that is, if the departure is detected before the completion of the purchase, the content page generating unit 340 generates the content page ), The user can automatically generate different content pages.

For example, different content pages can be created depending on whether the depth of the web page corresponds to the depth representing the goods page, the depth representing the shopping cart, or the depth representing the payment page. For example, when a departure from a web page corresponding to a shopping cart is detected, the content page generation unit 340 generates a content page including best selling products related to the products based on the identifier information of the products included in the shopping cart list can do. For example, when the shopping cart list includes the T-shirt 1, the cap 1, and the bag 1, the content page generation unit 340 generates a list of the best sales items related to the t-shirts, It is possible to generate a content page including product information (e.g., product image, price, product name, etc.) of the best-selling products in a predetermined number of bags related to the bag. In addition to the best selling products corresponding to the predetermined number of commodities corresponding to the latest registered order in the shopping cart among the commodities included in the shopping cart list or the product information of the best selling commodities related to the latest registered commodities And generate a content page including the content. In addition, the content page generator 340 may generate a content page as a message inquiring whether or not to share the products included in the shopping cart list through the SNS. For example, when the depth of the web page determined to be departed corresponds to the depth representing the shopping cart page, and the number of times the merchandise page of the products included in the shopping cart list in the same session is revisited more than the predetermined number, The content page generation unit 340 may generate a content page as a message inquiring whether or not to share the products included in the shopping cart list through the SNS.

As another example, the content page generating unit 340 may generate a content page (for example, a category (bag) or a brand of a shopping cart item and a planning event corresponding to the same category / brand that is related to the items included in the shopping cart list ) As the content page.

At this time, if a departure is detected from a web page (that is, a payment page) corresponding to the payment, the content page generating unit 340 generates a content page based on a plan exhibition or a best sale item related to the products included in the payment page list Can be generated. In addition, the content page generating unit 340 generates promotion information (for example, 5% discount or the like when purchasing 100,000 won or more) based on the payment card (i.e., credit card) information selected or input by the user terminal It can be created as a content page. The content page generating unit 340 may generate a content page based on the settlement price information and the payment card information of the products included in the settlement page. For example, if a credit card company corresponding to a payment card is promoting a 5% discount when purchasing 100,000 won or more, and the settlement price is 90,000, the content page generating unit 340 generates the goods The user selects a product corresponding to 10,000 won or more within the predetermined margins among related best-selling products, and generates a content page including the determined products, You can create a page. In addition, the content page generating unit 340 may determine the commodities corresponding to 10,000 or more in the predetermined margins among the necessities (toilet paper, bottled water, toothpaste, toothbrush, soap, shampoo, etc.) Or the like.

In step 520, the content page generating unit 340 may generate a content page to be shared through the SNS based on the selection of the user terminal.

For example, when sharing is selected through the SNS in a message provided in the form of a panel to the user terminal at the time of leaving, the user selects a product to be shared through the SNS among the products included in the shopping cart list of the corresponding web page, And can receive input from the terminal. For example, when a departure is detected from a web page corresponding to a shopping cart list, a shared message is displayed in a form of a panel on a predetermined schedule area in the shopping cart page through the SNS, and display information for agreeing to share is selected, Can be displayed on the entire screen. The content page generating unit 340 may generate a content page composed of the selected products based on the identifier information of the products selected on the shopping cart page.

FIG. 6 is an exemplary diagram illustrating a content page in a form of a panel on a user terminal according to an embodiment of the present invention. FIG.

6 illustrates an example of providing a content page in the form of a panel to a user terminal to be removed. However, this corresponds to the embodiment, and it is possible to set whether the panel exposure is applied or not. It may not be provided to the user terminal to be used. And, if set to apply panel exposure, the content page can be provided to the user terminal that is going to leave. As such, when a departure occurs, a content page may be provided after confirming whether or not the panel exposure is applied before providing the content page.

First, referring to a screen 610, a web page corresponding to a web site may be displayed on a screen 610 of a user terminal that has flowed into the web site. At this time, it may be detected that the user terminal desires to leave the page after confirming the contents of the product page. For example, a mouse cursor (or a user's finger or a touch fan) is positioned in an area corresponding to exit display information 601 and back display information 602 indicating an exit of the web page, That is, when the mouse pointer is focused on the display information 601 and the display information 602, the departure determining unit 320 may determine that the user terminal desires to leave the web page. In addition, even when the back button 603 is selected, the departure determination unit 320 can determine that the user terminal desires to leave the web page.

At this time, the departure decision unit 320 may reflect the degree of interest of the user terminal with respect to the web page based on the number of scrolling and scrolling speed of the user terminal in the web page.

For example, the departure determining unit 320 may determine that the greater the number of scroll repetitions and the slower the scrolling speed is, the higher the degree of interest in the web page. The smaller the number of scrolling repetitions, the faster the scrolling speed becomes faster than the predetermined speed, so that the degree of interest in the web page is determined to be relatively low. When mouse focusing or the like occurs in the back display information 602 or the exit display information 601 in a state where the degree of interest is determined to be low, the leaving determining unit 320 can determine that the user terminal desires to leave the web page . When mouse focusing or the like occurs in the back display information 602 or the exit display information 601 in a state in which it is determined that the degree of interest is high, it is determined that mouse focusing has occurred due to a mistake, It can be determined that the user does not exit until the user 602 or the exit display information 601 is clicked and selected.

If it is determined that the user terminal desires to leave the web page, a content page tailored to the user terminal may be provided to prevent departure. At this time, the content providing unit 350 may provide the content page in the form of a panel.

That is, rather than providing a content page in a new window after the web page is closed, the content page can be provided in a predetermined area within the predetermined web page in the form of a panel. For example, the content providing unit 350 may include a side panel 621, a bottom panel 622, a layer panel 623, a floating 624, a top panel 625, A content page can be provided in various forms. As such, when a session corresponding to a product page is maintained, a part of the screen is hidden and a content page is provided in a form of a panel, so that a user who wants to leave can reconsider the departure again. When the user terminal is interested in the content customized for the user terminal displayed on the content page, such as discount coupon information, forecasting information, SNS sharing, promotion information, etc., and selects display information for connection to the page, The study 340 may provide a link to the corresponding page (e.g., a page of a special exhibition page, a discount coupon page) and the like. In addition, when the back display information 602 and the exit display information 601 are selected without paying attention to the content page, the product page can be closed and terminated.

FIG. 7 is a diagram illustrating an example of a screen of a user terminal for selecting products for creating a content page for SNS sharing in an embodiment of the present invention; FIG.

FIG. 7 illustrates an example in which a shared list is created for products included in a shopping cart page and is shared with SNS friends, but this corresponds to the embodiment. In addition to the shopping cart, a merchandise included in a list of items of interest (i.e., a wish list) Shared list generation and SNS sharing may also be possible.

7, when it is determined that the mouse focus is located in the area corresponding to the display information 701 and the scroll speed is higher than the predetermined speed and the web page (for example, shopping cart page) is to be shifted, A content page tailored to the user terminal can be generated based on the depth of the web page. When the display information 701 is selected and the departure is confirmed, the content providing unit 350 provides the content page to the user terminal so that the content page is displayed in the form of a panel in a predetermined area defined in the shopping cart page, can do. For example, the content page may be displayed on a screen of the user terminal in a panel form through a web / mobile browser or an application. For example, the content page 702 may include content that shares the shopping cart list with the SNS.

At this time, if the user does not determine the commodity to be purchased among the various commodities stored in the shopping cart, the display information 703 indicating the sharing of the content page 702 can be selected (e.g. clicked). Upon receiving the indicator indicating the sharing indication information 703 from the user terminal, the contents providing unit 350 may interoperate with the SNS-related applications installed in the user terminal, and based on the products included in the shopping cart list To create a shared list. And provide the shared list to the selected user's account from the user terminal for sharing.

For example, a predetermined number of commodities may be automatically selected from the top commodities included in the shopping cart list to generate a shared list, or a shared list may be generated based on commodities selected from the user terminal It is possible. For example, when the shared display information 703 is selected, the content page disappears from the screen 702, and the entire screen may be displayed again as a shopping cart page as shown on the screen 730 in order to select a product to be shared. Then, a shared list may be created for the products whose check boxes are selected among the stored products on the shopping cart page 730. [ At this time, the shopping cart page 730 may include display information 731 indicating a share button for sharing the selected products with the check box.

As another example, goods to be composed of a shared list among a plurality of goods included in the shopping cart page 710 may be automatically selected. For example, when a product having a predetermined number of times of re-visit to a specific product included in a shopping cart list in the same session (i.e., a parameter used for creating a content page with SNS sharing) May be automatically generated. For example, when the bag 1, the bag 2, and the bag 3 are put in the shopping cart and then the product page is revisited many times due to price or design reason and the product page is compared again, The providing unit 350 may automatically generate a shared list including the bag 1, the bag 2, and the bag 3. In addition, a shared list may be created such that the best products of the same product group as the bag 1, the bag 2, and the bag 3 are included together with the bag 1 to the bag 3. At this time, when the voting option is selected, a voting option for ranking the products included in the shared list may be included in the shared list.

When the items to be shared are selected on the shopping cart page 730 and the sharing display information 731 is selected, the contents provider 350 can select an SNS friend who wants to share the shared list. For example, SNS account information such as kakao talk, line, Facebook, and Instagram can be selected. Then, the content providing unit 350 may provide the shared list with the selected SNS account in cooperation with the selected SNS. For example, a shared list may be provided to friends (i.e., other user terminals) or to the user's own SNS account. At this time, when the shared list is automatically generated, when the sharing display information 703 is selected on the shopping cart page 720 including the content page, the content provider 350 selects the SNS friend who wants to share the shared list You can get it.

At this time, each of the products included in the shared list can be automatically configured according to a layout of a predefined panel such as a lookbook shape, a tile shape, and an image slide shape. The sorting method of each of the products included in the shared list can be arranged at the top of the screen in the order of "favorite", order of designated images, order of sharing, or comments in descending order.

FIG. 8 is a diagram showing a screen showing a result of voting a shared list according to an embodiment of the present invention.

Referring to FIG. 8, when a shared list including voting options and bag related goods is created and shared by the SNS, the content provider 350 may provide the voting result back to the user terminal. At this time, the voting result may be provided through the corresponding SNS based on the account of the user terminal subscribed to the corresponding SNS based on the linked SNS, and the content provider 350 may provide the voting result on the web / mobile web page It is possible. For example, the content provider 350 may provide the voting results in the form of a layer panel in the shopping cart pages 720 and 730 of FIG. 7, or may provide the voting results in the contents page 702.

At this time, the content providing unit 350 may receive voting information from friends (i.e., accounts) belonging to different SNSs other than the same SNS. For example, when a friend 1, a friend 2, a friend 3, a friend 4, and a friend 5 of KakaoTalk are selected and a shared list is provided, the content provider 350 searches for a friend The voting information can be collected and the voting result information can be generated. The content providing unit 350 can receive both the identifier information of each friend and the voting information (identifier information indicating the selected bag) together, and can generate the voting result information by counting each bag. At this time, opinions of friends of the bag may be received at the time of voting, and the content providing unit 350 may generate the voting result information so as to include the opinion of each friend based on the identifier information of each friend. Then, when the display information 811 indicating the bag 1 is selected on the screen 810 in which the voting result information is displayed, the opinion 812 of the friend who voted in the bag 1 can be displayed. When the display information 813 indicating the bag 4 is selected, the opinion 814 of the friend who voted in the bag 4 can be displayed. At this time, three people voted for bag 4, but if only two people leave comments, only two opinions can be displayed.

FIG. 9 is a flowchart illustrating an operation of providing promotion information to a user terminal that departs in conjunction with a simple settlement platform, according to an exemplary embodiment of the present invention.

In step 910, the information collecting unit 310 may collect the card-related promotion information in cooperation with the card issuer server. Then, the promotional information collected for each card company can be stored in DB and stored.

For example, promotional information may be collected per card company on a monthly basis. At this time, the promotion information may be collected using the API of the simple settlement platform, or the promoter information (i.e., event information) for each card company disclosed in the website may be collected.

In step 920, the content page generation unit 340 can confirm promotion information related to the web site among the acquired card company promotion information. For example, the content page generating unit 340 can confirm promotion information related to the website, such as discount information on the corresponding web site, purchase benefit information, and the like, from among the acquired card company promotion information. Then, the content page generating unit 340 can generate a content page based on the confirmed promotion information.

In step 930, the content provider 350 may provide the content page to the user terminal in a panel form at a time when the user terminal desires to leave a web page (e.g., a payment page) corresponding to the web site.

For example, "Paeko ΔΔΔ 3,000 won discount on the first payment at the shopping mall!" And a content page including the corresponding simple settlement logo may be provided in the form of a panel. When the display information such as purchase / benefit is selected through the promotion, the content providing unit 350 can provide the payment page associated with the promotion information to the user terminal. That is, it is possible to provide a payment page with a discount of 3,000 won.

At this time, when a plurality of web site-related promotional information is confirmed, such as two to three, the user can select the promotional information related to the payment service specified by the provider or the seller of the web site (for example, the seller of the product included in the payment page) A content page can be generated. In addition, a content page may be generated based on the selected promotion information by selecting the promotion information having the highest benefit to be provided to the user from a plurality of pieces of promotion information. For example, when promotional information such as a discount of 3,000 won for a simple payment by A card, 5% discount for a purchase of 100,000 won or more is confirmed, and a payment amount is 120,000 won, a benefit provided to a user terminal is 5% Can be larger. Accordingly, a content page can be generated based on the promotion information corresponding to the 5% discount when purchasing 100,000 won or more, and when the generated content page is determined to be in the form of a panel (for example, To the user terminal.

Thus, by creating and providing different content pages customized to the user terminal according to the depth of the web page to which the user terminal desires to leave the user terminal, for example, a shopping cart page, a product page, a payment page, It is possible to induce the user terminal to purchase a desired commodity without leaving the web site. In other words, the user's departure can be converted into purchase, and a simple settlement subscription can be induced. Then, the buyer can receive benefits such as discounts. In addition, it is possible to provide a SNS sharing and voting option for a user terminal staying for a long time without purchasing on the shopping cart / list of items of interest, thereby making it possible to copy the URL of the web page related to the product desired by himself / herself, It can be recommended by friends and prompted to make a purchase decision more quickly.

The system or apparatus described above may be implemented as a hardware component, a software component or a combination of hardware components and software components. For example, the apparatus and components described in the embodiments may be implemented within a computer system, such as, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA) , A programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For ease of understanding, the processing apparatus may be described as being used singly, but those skilled in the art will recognize that the processing apparatus may have a plurality of processing elements and / As shown in FIG. For example, the processing unit may comprise a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as a parallel processor.

The software may be distributed over a networked computer system and stored or executed in a distributed manner. The software and data may be stored on one or more computer readable recording media.

The method according to an embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents, even if it is replaced or replaced.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

Claims (20)

A content providing method executed by a computer,
Collecting log information of a user terminal connected to a web site;
Determining whether or not the user terminal connected to the web site can be removed from the web site;
Analyzing log information related to a user terminal to be removed, with respect to a user terminal to be removed;
Generating a content page to be exposed based on an analysis result of the log information; And
Providing the content page at a time when the user terminal desires to leave
Lt; / RTI >
The method of claim 1,
As the number of scroll repetitions of the user terminal in the web page corresponding to the website is less than a predetermined number and the scroll speed of the user terminal is faster than the predetermined speed in the web page, The degree of interest of the user is relatively low,
When a predetermined departure-related action occurs in a state where the degree of interest is determined to be relatively low, it is determined that the user terminal desires to leave the web page
And a content providing method. delete The method according to claim 1,
The method of claim 1,
Whether to focus on an area corresponding to exit display information and back display information displayed on a web page corresponding to the website, whether to select a back button provided on the user terminal, To determine whether or not the user terminal can be removed
And a content providing method. The method according to claim 1,
Wherein the generating the content page comprises:
Acquiring a keyword ID or a campaign code by analyzing URL information of a web page corresponding to the web site, with respect to a plurality of pre-created planning exhibition or best product pages; And
Determining a planner page corresponding to the user terminal to be released based on the acquired keyword ID or campaign code
The content providing method comprising the steps of: The method according to claim 1,
Wherein the generating the content page comprises:
Creating a customized content page personalized to the user terminal to be released based on at least one of a shopping cart list corresponding to the user terminal to be released, a product included in the list of items of interest,
And a content providing method. The method according to claim 1,
Wherein the providing of the content page comprises:
Sharing the generated content page with another user terminal through a social network service (SNS)
The content providing method comprising the steps of: The method according to claim 6,
Wherein the providing of the content page comprises:
Providing a voting option to the other user terminal to set a rank indicating a degree of interest of a plurality of commodities included in the content page
And a content providing method. The method according to claim 1,
Wherein the generating the content page comprises:
Receiving commodity contents to be shared with commodities included in the shopping cart list and the commodity list of interest; And
Generating the content page based on the selected product content
The content providing method comprising the steps of: The method according to claim 1,
Wherein the providing of the content page comprises:
Providing the content page in a form of a panel in a predetermined area predetermined on the web page when leaving the web page corresponding to the web site
The content providing method comprising the steps of: The method according to claim 1,
Wherein the generating the content page comprises:
Creating different content pages according to the depth of the web page to be removed
And a content providing method. 1. A content providing system executed by a computer,
An information collecting unit for collecting log information of a user terminal connected to a web site;
A departure determining unit for determining whether or not the user terminal connected to the website is likely to depart from the web site;
An information analyzing unit for analyzing log information related to a user terminal to be detached from a user terminal to be detached;
A content page generation unit for generating a content page to be exposed based on an analysis result of the log information; And
A content providing unit for providing the content page at a time when the user terminal desires to leave;
Lt; / RTI >
Wherein the departure-
As the number of scrolling times of the user terminal in the web page corresponding to the web site is less than a predetermined number and the scrolling speed of the user terminal in the web page is faster than the predetermined rate, The degree of interest of the user is relatively low,
When a predetermined departure-related action occurs in a state where the degree of interest is determined to be relatively low, it is determined that the user terminal desires to leave the web page
And the content providing system. delete 12. The method of claim 11,
Wherein the departure-
Whether to focus on an area corresponding to exit display information and back display information displayed on a web page corresponding to the website, whether to select a back button provided on the user terminal, To determine whether or not the user terminal can be removed
And the content providing system. 12. The method of claim 11,
Wherein the content page generator comprises:
The URL of the web page corresponding to the web site is analyzed to obtain a keyword ID or a campaign code for a plurality of pre-created plan exhibition or best product pages, and the keyword ID or the campaign code is acquired based on the acquired keyword ID or campaign code To determine the planning page corresponding to the user terminal to be used
And the content providing system. 12. The method of claim 11,
Wherein the content page generator comprises:
Creating a customized content page personalized to the user terminal to be released based on at least one of a shopping cart list corresponding to the user terminal to be released, a product included in the list of items of interest,
And the content providing system. 12. The method of claim 11,
Wherein the content page generator comprises:
Sharing the generated content page with another user terminal through a social network service (SNS)
And the content providing system. 17. The method of claim 16,
The content providing apparatus,
Providing a voting option to the other user terminal to set a rank indicating a degree of interest of a plurality of commodities included in the content page
And the content providing system. 12. The method of claim 11,
Wherein the content page generator comprises:
Selecting the commodity contents to be shared with the commodity included in the shopping cart list and the commodity list of interest and generating the contents page based on the selected commodity contents
And the content providing system. 12. The method of claim 11,
The content providing apparatus,
Providing the content page in a panel form in a specific area predetermined on the web page when the web page corresponding to the web site leaves the web page
And the content providing system. 12. The method of claim 11,
Wherein the content page generator comprises:
Creating different content pages according to the depth of the web page to be removed
And the content providing system.

Images