KR20060083034A - On-line shopping system using on-line game and avatar and on-line shopping method using thereof - Google Patents

Abstract

The present invention relates to an online shopping system using an online game and an avatar, and an online shopping method using the system. More specifically, the present invention relates to a virtual space on a website in which a virtual shopping mall and a virtual street are located online, Online shopping using online games and avatars of online shops, online games according to a predetermined difficulty level for each product to be purchased, and online games using avatars and rewards based on game scores. A shopping system and an online shopping method using the system.

According to the present invention, the online game increases the access opportunity of online shopping, the avatar according to their characteristics desired by the shopping user to enter the on-line shopping mall with the same shape as can be seen off-line to view the product and avatar Indirect experiences, to have a sense of goals for the game in order to receive discount coupons of the desired product or service, and the advertising client does not spend a separate advertising promotional expenses to promote and sell the product to the members of the operator By displaying the promotion effect, it is possible to increase the advertising effect.

Avatar, Online Shopping System, Online Game, Discount Coupon, Advertising

Description

ON-LINE SHOPPING SYSTEM USING ON-LINE GAME AND AVATAR AND ON-LINE SHOPPING METHOD USING THEREOF}

1 is a configuration diagram schematically showing the configuration of an online shopping system using an online game and avatar of the present invention,

2 is a schematic diagram illustrating an online shopping method using an online game and an avatar of the present invention.

3 is a schematic diagram of a web page displaying a virtual space in which virtual stores and virtual distances are located online in a plurality of blocks;

4 is a schematic diagram of a web page showing whether an online game is performed when a user's avatar reaches a specific coordinate of an online virtual distance.

FIG. 5 is a schematic diagram of a webpage switched to a game mode selected from a virtual space mode online when the game derived from FIG. 4 is performed.

6 is a schematic diagram of a web page showing a product displayed in a virtual mall on a selected online site.

FIG. 7 is a schematic diagram of a webpage showing a discount rate of a discount coupon according to the type and difficulty of a game preset together with a list of products to be purchased in FIG. 4.

<Description of the symbols for the main parts of the drawings>

100: online shopping system 200: online game service system

300: web server 400: user terminal

500: advertisement client server 600: network communication network

110: user information DB 120: avatar generating unit

130: avatar DB 140: image bonding module

150: Product Information DB 210: Game Information DB

220: game server 230: reward information DB

The present invention relates to an online shopping system using an online game and an avatar, and an online shopping method using the system. More specifically, the present invention relates to a virtual space on a website in which a virtual shopping mall and a virtual street are located online, Online shopping using online games and avatars of online shops, online games according to a predetermined difficulty level for each product to be purchased, and online games using avatars and rewards based on game scores. A shopping system and an online shopping method using the system.

Today, the popularization of the Internet has brought about various forms of service, the most remarkable of which is the e-commerce sector. It offers the advantages of eggplant.

However, most companies or sellers pay a certain amount of money to their homepages or specialized internet shopping malls, and are simply comparing price terms and providing simple images of similar products. Due to the nature of the product or service can not be directly experienced when purchasing the product is often connected to the actual purchase.

On the other hand, due to the development of the Internet and communication means, the game industry is developing, and as part of the business, there are increasing cases of providing advertisements in association with various games. That is, for example, methods of displaying an advertisement of a specific product on an avatar or a character's clothing or body used in an internet game. Although the above methods show a higher advertising effect than the conventional offline advertisements, these product advertisements are continuously displayed in a game with excellent instantaneous concentration, and thus have a disadvantage that they can no longer be noticed by users over time. In other words, the user has a limitation that the user can only visit the client's website without direct purchase and cannot be directly sold.

Accordingly, in order to solve the above problems, the present invention creates a virtual space on a website on which a virtual mall and a virtual distance are located online, and uses an online game and an avatar at a virtual distance to store an online virtual store. Provides online shopping system using online games and avatars that provide online rewards and rewards according to game scores after online shopping in the store, performing online games according to a predetermined difficulty level for each product to be purchased, and online shopping methods using the system It aims to do it.

In order to achieve the above object, the present invention enables a wired / wireless communication with a user's terminal through a network communication network, and makes a purchase decision by experiencing a product or service displayed in an online store by an avatar produced according to user information of an authenticated member. An online shopping system;

An online game service system for performing an online game according to a predetermined difficulty level for each product or service provided from an online game and an advertisement client company server in a virtual space where an online store is located;

A user terminal connected to the online game service system by wire or wirelessly and receiving prize data according to game scores and transmitting them to the outside; And

An online shopping system using an online game and an avatar configured to include an advertisement requesting company server that provides a product or service information according to a difficulty level and reward information according to a game score is provided to the online game service system.

In addition, the online shopping method using the online game and avatar of the present invention includes a member authentication step for a registered member through a member registration process;

Generating an avatar according to user information of the authenticated member;

Creating a virtual space on a website in which a virtual mall on-line and an online game are available;

Selecting a virtual mall on the online site, shopping for a product or service displayed in the virtual mall, and then experiencing the product or service to be purchased by the generated avatar;

Performing an online game preset for each difficulty level of the product or service to be purchased; And

It characterized in that it comprises a compensation step of providing a prize of the target product or service to be purchased according to the game score.

At this time, after the virtual space manufacturing step, it is possible to further include a game performing step to obtain the cyber money through the online game in the virtual distance.

Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings.

1 schematically illustrates the configuration of an online shopping system using an online game and avatar of the present invention.

The system of the present invention is an online shopping system 100 capable of purchasing goods or services in an online virtual store, an online game service system 200 for performing an online game, and an online game system using an online game service system. Web server 300 of the operator to provide a virtual space on the user, the user terminal 400 connected to the web server via wired or wireless, providing a product or service to be provided to the online shopping system and reward information to be provided to the online game service system Ad client server 500 and a network communication network 600 connecting the web server, the advertisement client server and the user terminal.

The online shopping system 100 is capable of wired / wireless communication with a user's terminal through a network communication network, and makes a purchase decision by experiencing a product or service displayed in an online virtual store by an avatar produced according to user information of an authenticated member. Is a system that makes

The user avatar DB is connected to the web server 300 of the operator using the user terminal 400 connected through the network communication network 600 to input the user's personal information, and the personal avatar is stored based on the user information. The avatar generating unit 120, the user's avatar DB 130, the image joining module 140 for experiencing the selected product or service image to the user's avatar, and the merchants on the offline store are connected to the online virtual stores and requested for advertisement. It is configured to include a product information DB (150) that stores information on the goods or services to be displayed in the virtual mall provided by the company server 500.

In this case, the user's user information DB 110 is a member, such as sex, height, face, waist circumference, weight, foot size to create a user's own avatar after the member authenticated through the member authentication process Personal information such as dimensions, skin color, hair shape, blood type, etc. is input and stored by item.

The avatar DB 130 presets and stores an image of an avatar for each item such as a body size such as gender, height, face shape, waist circumference, weight, and foot size, skin color, hair shape, blood type, and the like, and then stores a user's personal information. According to the result received from the information DB 110, the avatar information uniquely generated by the avatar generator 120 is stored. The avatar may be changed according to the change of the member information input through the user terminal 400. In more detail, the height of the avatar may change according to the change in height.

The product information DB 150 is the actual image, price, dimensions, quantity of the goods or service items displayed in the online virtual store provided by the ad client server 500, reward information according to the difficulty setting of the online game, etc. The information is stored.

When the image bonding module 140 selects the goods or services displayed in the online virtual store, after the goods or services information stored in the product information DB 150 is displayed on the web page of the user terminal, the user purchases the goods. If the user clicks the join mode menu to experience the product or service on the user's avatar, the selected product or service is image-bonded to the user's avatar and output to the user terminal 400.

On the other hand, the online game service system 200 is a system for performing an online game according to a predetermined difficulty level for each product or service provided from an online game and an advertisement client company server in a virtual space on which an online virtual store and a virtual distance are located. to,

Game information DB (210) for storing information about the game service, reward information DB (230) for storing information about the rewards for the game results provided by the advertisement client company 500 through a network and a network on the web server It is configured to include a game server 220 connected to the user terminal 400 to execute the online game.

At this time, the online game service system 200, if the type and difficulty of the game stored in advance in the product information DB 150 is displayed on the web page by the user's selection of goods or services, the game selected through the user's terminal is a game Is executed via the server 220.

On the other hand, when the user's avatar reaches a predetermined specific coordinate in the virtual distance produced in the virtual space online, the online game may be randomly derived and executed.

In this case, the game server 220 may be manufactured by the service provider, but may be provided by the game provider through the network communication network 600. On the other hand, the game results of the user is stored in the game information DB 210, the contents are transmitted to the product information DB 150 through the web server 300 and stored.

The user terminal 400 may be any terminal capable of wired / wireless communication such as a mobile phone, a PDA, a notebook computer, a desktop computer, and a plurality of user terminals connected through a network communication network 600 to provide an online shopping mall. It may be connected to the server 300.

The advertisement requesting company server 500 transmits information about a product or service item to be advertised and sold in the virtual store online to enter the online virtual space to the web server 300 connected through the network communication network 600. To store the product information in the online shopping system 100 (150).

2 schematically shows an online shopping method using an online game and an avatar of the present invention.

Online shopping method of the present invention is a member authentication step (S10), avatar generation step (S20), virtual space production on the website (S30), online shopping and experience step of the avatar (S40), online game performance step (S50) and It is configured to include a reward step (S60) according to the game score. In this case, the method may further include an online game performing step S35 at a specific coordinate of the virtual distance in the virtual space on the produced website.

Member authentication step (S10), the user's terminal 400 is connected to the operator web server 300 via the network communication network 600, the web server is registered through the user registration process of the user connected through the user terminal Membership certification process will be performed for members.

Avatar generation step (S20), after the member is authenticated through the member authentication process, the body size, skin color, hair shape, blood type such as gender, height, face type, waist circumference, weight, and foot size of the member subscriber The avatar generator 120 generates a user's own avatar by receiving personal information such as items, and then reads the avatar information. The avatar generating unit may generate a changed avatar according to the change of the user information DB.

The virtual space production step (S30) on the website is shown by reducing the geographical shape (map) of a specific shopping mall or shopping mall on a computer screen, and placing the virtual shops and virtual distances online on the reduced map coordinates. In other words, if the appearance of a shopping mall provided from an advertisement client is placed on a web page on the Internet, the appearance of the shopping mall that the user's avatar can see offline can be seen as it is, and the offline shopping mall can be viewed as if. Visit virtual shops located online. In the online virtual store, the actual image, price, and difficulty level of each online game of a product or service item provided from an advertisement client are stored and registered in the product information DB. Upgrade the content of your product or service. In this case, a specific coordinate may be set in the virtual distance on the online so that the online game may be randomly derived when the avatar of the user arrives.

The online game performing step (S35) at the specific coordinates of the virtual distance in the virtual space on the produced website is performed when the user's avatar moves in the virtual distance in the virtual space where the online virtual shops are occupied. The game is randomly drawn to play an online game. The cyber money obtained through the online game is used to reward the prizes for the products or services to be purchased together with the game scores stored in the product information DB through online shopping, thus inducing user's interest through online games and This can have the effect of increasing access opportunities. In this case, the online game may be produced by the service provider, but may be provided by the game provider through the network communication network 600.

In the online shopping and avatar experience step (S40), when the user's avatar moves along a virtual distance located in an online virtual space and finds an online virtual store of interest, the user clicks on the shopping mall on the Internet screen. At the same time, entry is made within the virtual mall. In the virtual mall, corresponding goods or service items are listed, and the user may shop by printing a real image on the user terminal while clicking the displayed goods or service items. In this case, by clicking on the displayed product or service using the user's avatar, information such as the actual image, price, dimensions, quantity, and reward information according to the difficulty setting of the online game may be obtained.

At this time, when selecting a product or service to be purchased, the user experiences the virtual experience so that the user's avatar can check the usage state by selecting the avatar experience mode, and then outputs it to the user's terminal to determine the purchase state. Can help.

In the online game performance step (S50), the advertisement request company sets the details of game difficulty and reward for each product or service in advance, and performs the online game according to the game difficulty selected by the user. Through this, it is possible to have a sense of goal about the game in order to receive a prize such as a discount coupon of a desired product or service.

Compensation step (S60) according to the game score, the game target acquired through the online game performance step (S50) or the sum of the cyber money acquired through the online game (S35) performed in the virtual distance on the online product to purchase Alternatively, the content of the prizes of the service is stored in the compensation information DB 230 and then output to the user terminal 400. At this time, the prize is preferably a discount coupon, cyber money or a free exchange voucher of a specific product or service of the selected advertisement client that can be output from the user terminal. Input the unique number of the discount coupon, cyber money or free voucher when the product payment can be carried out on-line e-commerce, it is possible to output the product by purchasing the offline payment.

FIG. 3 schematically illustrates a virtual space on a website on which virtual merchants and virtual distances are located online in a plurality of blocks.

Specifically, the virtual space on the website is composed of an online virtual store and a virtual distance, the virtual distance is set in advance so that the online game can be randomly derived. Therefore, when the avatar progresses along the virtual distance and reaches a specific coordinate, the online game is randomly derived to play the online game. On the other hand, a plurality of on-line virtual stores entered in each block in the virtual space are displayed. Specifically, each of the online shopping malls is arranged to be reduced to the offline shopping mall, and when the user's avatar reaches the Nike store and the user's terminal clicks the entrance of the Nike store, the user can enter into the Nike virtual mall. .

FIG. 4 schematically illustrates a web page showing whether an online game is performed when an avatar of a user reaches a specific coordinate of an online virtual distance.

When the user's avatar moves the virtual distance on-line, when the predetermined coordinate is reached in advance, the online game is randomly derived. The online game derived at this time may be produced by the service provider, or may be provided by the game provider. Therefore, the kind of the game is correct, and various games such as Tetris, Square, etc. are all possible.

Specifically, in the drawing, a user's avatar is asked a specific coordinate while moving a virtual street where a Nike store is visible, and whether or not to play a game of "right" and cyber money according to the game score of "right" The fillable liquid of is displayed.

FIG. 5 schematically illustrates a webpage of a game page switched to a selected game mode from an online virtual space mode when the game derived from FIG. 4 is performed.

In FIG. 4, when the user selects to play the game “right”, the online virtual space is changed from the displayed web page to the web page for performing “right” and the “right” online game through the user terminal. And performing a real-time display of the cyber money filling liquid according to the acquired score of "hit".

FIG. 6 schematically illustrates a state within an online virtual store located in FIG. 3.

The user's avatar enters the Nike virtual mall, and items in the virtual mall are displayed with reduced images of the products provided by the Nike store, and the user clicks on the image screen of each product as if shopping at the Nike store offline. You can do this shopping. In addition, if you click on the Avatar Bonding Mode when you find a product you want to purchase, the avatar is synthesized according to the user's body size and characteristics, and the user can directly check the price, dimensions, color, and design of the product. Can be.

The use of clothing is most commonly the case for clothing, but other goods and services such as jewelry, cinemas, restaurants, records, etc. are possible. For example, in the case of a movie theater, a trailer may be broadcasted, or in the case of music, a part of music may be listened to by a user's terminal while expressing the appearance of an avatar listening to music.

In the drawing, the user's avatar is displayed on the user's avatar to determine whether to purchase the item in consideration of dimensions and designs.

FIG. 7 illustrates a discount rate of a discount coupon according to the type and difficulty of a game preset together with the product list of FIG. 6. In the figure, there is Tetris as a game applied to the selected top, and 5%, 10%, 15%, 20% discount coupons can be paid for each score according to the difficulty.

The core of the present invention described above is to create an avatar for each user's personal characteristics, select the product by online shopping using an online game and an avatar in an online virtual space as in the offline, and then select the product through the online game. An embodiment of the present invention provides an online shopping method for receiving a discount coupon of a product and the like is just one example. Accordingly, the present invention may be variously modified and substituted within the scope of the known technology on the basis of the filing, and such modifications and substitutions are within the scope of the present invention.

According to the present invention, the online game increases the access opportunity of online shopping, the avatar according to their characteristics desired by the shopping user to enter the on-line shopping mall with the same shape as can be seen off-line to view the product and avatar Indirect experiences, to have a sense of goals for the game in order to receive discount coupons of the desired product or service, and the advertising client does not spend a separate advertising promotional expenses to promote and sell the product to the members of the operator By displaying the promotion effect, it is possible to increase the advertising effect.

Claims (10)

An online shopping system capable of wired and wireless communication with a user's terminal through a network communication network, and making a purchase decision by experiencing a product or service displayed in an online store by an avatar produced according to user information of an authenticated member; An online game service system for performing an online game according to a predetermined difficulty level for each product or service provided from an online game and an advertisement client company server in a virtual space where an online store is located; A user terminal connected to the online game service system by wire or wirelessly and receiving prize data according to game scores and transmitting them to the outside; And An online shopping system using an online game and avatar, comprising an advertisement requesting company server that provides the online game service system with goods or service information according to difficulty level and reward information according to game score. The method of claim 1, The online shopping system, A user information DB of the user, an avatar generation unit for generating a personal avatar based on the user information, a product information DB storing information on a product or service to be displayed in an online store provided by an advertisement client company server; An online shopping system using an avatar and an online game, characterized in that it comprises an image bonding module for experiencing the selected product or service image to the avatar. The method of claim 1, The online game service system, It is connected to the user terminal through the network communication network on the game information DB, which stores information on game services of different difficulty levels, the reward information DB, which stores information on the rewards of game scores provided by the advertisement client server, and the web server. The online shopping system using the avatar and the online game, characterized in that it comprises a game server for executing the Internet game. Member authentication step for the member registered through the member registration process; Generating an avatar according to user information of the authenticated member; Creating a virtual space on a website in which a virtual mall on-line and an online game are available; Selecting a virtual mall on the online site, shopping for a product or service displayed in the virtual mall, and then experiencing the product or service to be purchased by the generated avatar; Performing an online game preset for each difficulty level of the product or service to be purchased; And An online shopping method using an online game and avatar, comprising a reward step of providing a prize of a target product or service according to a game score. The method of claim 4, wherein After the virtual space manufacturing step, the online shopping method using an online game and avatar, further comprising a game performing step of obtaining a cyber money through an online game in a virtual distance. The method of claim 5, The online game, An online game and an online shopping method using an avatar, wherein the online game is randomly derived when the avatar reaches a predetermined coordinate on the virtual distance in the virtual space. The method according to claim 4 or 5, The user information, An online shopping method using an online game and avatar, comprising a user's gender, body size, skin color, hair shape, or blood type. The method according to claim 4 or 5, The generated avatar is, An online game and an online shopping method using an avatar, wherein the avatar is changed according to the change of the member information input through the user terminal. The method of claim 4, wherein The online game, A shopping method using an online game and an avatar, wherein the user selects a game difficulty level for each product or service preset by an advertisement client. The method of claim 4, wherein The prize is, A method for shopping using online games and avatars, characterized in that a discount coupon, cyber money, or free exchange ticket of a selected advertisement client specific product or service that can be output from a user terminal.

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