KR20140122477A

KR20140122477A - System for advertising chain stores using smart phone and an operating method thereof

Info

Publication number: KR20140122477A
Application number: KR1020130039211A
Authority: KR
Inventors: 박재현; 유길호
Original assignee: 박재현
Priority date: 2013-04-10
Filing date: 2013-04-10
Publication date: 2014-10-20

Abstract

The present invention provides a merchant promotion system and a method of operating a merchant using smartphones having information utilization and consumer convenience by selectively receiving discount information of goods desired by consumers in a desired area (area) , Receiving event information from a merchant connected to a wired / wireless communication network, transmitting customer's use of publicity service contents, transmitting a smart application to a customer, and providing an event Receiving unit for providing information, and a comparison unit for comparing the customer information stored in advance with the customer-specific information received from the registered customer connected to the web page provided by the publicity service management server through the wireless network Allow access to public relations services of connected customers A customer information derivation unit for searching at least one customer information of an authenticated customer's age, gender, area of interest, requirements (coupon, award), number of times of use, and current location; An information generating and extracting unit for extracting, in descending order of relevance, events from the merchant based on the customer information; And a service providing unit for providing service to the customer based on the unique number set for each merchant store that stores the unique number of the merchant that is input through the promotional service content provided by the customer's smartphone, A content matching unit for allowing the execution of the PR service contents provided to the smart phone, A settlement processing unit for charging the merchant with a fee and processing the settlement through the use frequency of the promotional service content provided to the customer or the result of the promotion, and a storage unit for storing the merchant shop information, the customer information, the content information and the application information Respectively.

Description

[0001] The present invention relates to a system and method for promoting a merchant using a smartphone,

The present invention relates to a system and a method of operating a system for providing an optimal solution for promoting and increasing sales of a franchisee, which is a small and medium-sized business enterprise, and more particularly, a franchisee, The present invention relates to a smartphone-based merchant publicity system and a method of operating the same.

In general, many of the mainstream customers of in-store shops, especially those operated by small merchants, are residing (or working) around shops or passing around shops. Or regular customers who are satisfied with the goods or services of those shops and come to visit continuously. Small-scale offline stores often open discounts and gift-giving events, and are attempting event marketing to promote to customers while reducing inventories. Stores that require inventory management, such as grocery stores, restaurants, and fashion-conscious fashion stores, are more actively using event marketing methods.

Actively marketing through events is effective, but the way to notify customers of the event is very limited. For example, an advertisement leaflet carrying an advertisement of a shop is distributed to passersby passing around the shop, or an advertisement or an event is displayed on a local handbag. However, since the event takes place within a certain period of time, the advertising methods such as the advertisement flyers and the local handbags, which are less responsive, are limited.

Recently, as the development and distribution of communication networks have expanded, local advertisements using the Internet or wireless communication networks are being developed. For example, an offline store owner promotes his own exclusive website and promotes his or her own store in a local information service such as a portal site. The former has the advantage that the store owner can provide his or her own advertisement or event as desired, but the problem is that the construction cost is high and the number of visitors is low. While the latter has the advantage of being able to promote to the visitors of the portal site, it has a disadvantage in that it is very limited in positively providing its own advertisement or event.

On the other hand, in order to overcome the above problems in online shopping, an example of a technology that combines a shopping mall site with a shopping blog of an individual is disclosed in Korean Patent Publication No. 2010-0123134 (Nov. 24, 2010) Quot; shopping information sharing system and sharing method ") (hereinafter referred to as prior art 1). In the prior art 1, a blog operator conveniently and systematically configures blogs for shopping products, and posts product information posted on blogs to blogs of other operators. The shopping mall operators induce advertisement effects through shopping blogs operated by individuals And a system that can perform the same.

The prior art 1 includes a scrap button provided in a predetermined area of the web browser and a product information storage page activated and activated when the scrap button is clicked. The product information storage page includes a web page And the basic information including the image, the product name, and the price of the product is extracted from the screen. When the extraction of the basic information is completed, the product information storage page is transmitted to the specific blog (or the blog of the other operator) .

According to the above prior art 1, each store owner can promote his / her own goods through blogs while promoting his / her own products as desired, but it can be promoted through a social network using blogs, but it is suitable for an online store. it's difficult. This is because blogs on the Internet are not based on regions.

However, as location - based technologies have been developed and smartphones have become widespread in recent years, the location - based service environment is better equipped than ever. Therefore, it is urgent to develop an advertisement technology suitable for an area-based offline store using the online social network technology and location-based technology. Especially, for the offline stores of small businesses that are shrinking by discount stores or chain stores of large corporations, there is an urgent need for advertising or event promotion technology suitable for such offline shops.

SUMMARY OF THE INVENTION Accordingly, the present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a smartphone having information usability and consumer convenience by selectively receiving discount information of a desired product in a desired area And to provide a method of operating the same.

Another object of the present invention is to provide a franchisee promotion system using a smartphone and a method of operating the franchisee, in which a franchisee can provide a place for two-way communication in which a franchisee can communicate with a user, have.

Other objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.

According to another aspect of the present invention, there is provided a merchant publicity system using a smart phone, the merchant publicity system including: receiving event information from a merchant connected to a communication network in a wired / wireless environment; A transmission / reception unit that transmits an application and provides event information provided by a merchant using the public service content created in the smart application, a registered customer who is connected to the wireless network and accesses a web page provided by the publicity service management server An authentication unit for allowing a connected customer to use a publicity service according to whether the customer-specific information received from the customer is stored in advance in a comparison result with the customer information; and an authentication unit for verifying the age, sex, , Award items), the number of times of use, and the current location An information generating and extracting unit for extracting a customer information deriving unit and an event occurring at a merchant based on the customer information retrieved by the customer information deriving unit in descending order of relevancy; A publicity service content creation unit for creating a publicity service content as a publicity service content to be executed in a smart app installed in a customer's smartphone; A content matching unit for permitting the execution of the PR service contents provided to the smartphone of the customer according to whether the unique number and the comparison result are matched or not, and a result of the use frequency or PR of the PR service content provided to the customer in the PR service management server Charge and process payments to merchants through May consists of including a storage for storing and processing payment, merchant information, customer information, content information, application information.

Preferably, the customer information deriving unit searches for customer information including age, gender, and an area of interest through customer information stored in the storage unit at the time of membership registration, and the use frequency is updated every time a customer uses a publicity service And the current location is searched through the location information detected through the GPS module or the mobile communication module built in the smart phone held by the customer.

Preferably, the personal information includes a customer information input window added to a public service content provided to a customer, and the customer information is searched through customer information input whenever the public service content is used.

Preferably, the highly priorities are prioritized based on the current location of the customer, the area of interest, and the regular merchant.

Preferably, the publicity service content includes a smart game for smart scratch including a scratch lottery, a bingo, a prize and a discount event coupon.

Preferably, the generated publicity service content further comprises an input window for inputting a merchant unique number and customer information.

According to another aspect of the present invention, there is provided a method of operating a merchant promotion using a smartphone, the method comprising: providing an application for establishing an interface environment through a network connection with a merchant and a customer, A public service management server for transmitting public service contents created based on the information to a customer and creating customer service information collected through the service contents for publicity and creating promotional service contents (A) when the smartphone of the customer installed with the smart app is executed, performing the customer authentication by comparing the received customer specific information with the customer information stored in advance, (B) ) The customer who is extracted based on the customer information of the authenticated customer (C) providing a unique number of an affiliate shop visited by a customer through an input window included in the public service content provided to the smartphone, (D) executing a public service content provided by a customer's smartphone through a smart app if the unique number of the merchant input through the input window coincides with the unique number of the merchant store in advance And a control unit.

Preferably, the step (C) further includes receiving customer's personal information through the input window, and collecting customer information to secure customer information.

Preferably, the step (D) includes the steps of providing a scratch coupon as public service content through a smart app, displaying the contents of the coupon by scratching the provided scratch coupon, Providing the reissue of the scratch coupon upon request of the coupon; and if the coupon payment is completed, inputting the review review through the review input window and providing the information of the merchant through the SNS community and sharing of the coupon use review And the like.

As described above, the franchisee promotion system using the smartphone and the operation method thereof according to the present invention have the following effects.

First, by managing the discount information for each zone, it is possible to selectively provide the discount information of the desired product according to the zone desired by the consumer, thereby improving the information utilization and convenience of the consumer.

Secondly, it is possible to easily set the discounted contents of the product from time to time, so that the effective discounted product information can be provided to the consumer in a timely manner, so that the store can plan the discount sale in accordance with the sales situation Do.

Third, by providing discount information of nearby shops or regular shops to consumers who desire nearby discount information, stores can effectively inform nearby consumers who are willing to purchase goods, It is possible to easily obtain the discount information of the shop based on the own location information.

Fourth, it is possible to carry out various real-time events at a low cost, and it is possible to induce natural return visit by providing fun and goods to the visiting customers, and thereby it is possible to easily obtain the customer information DB without any discomfort to the customers.

FIG. 1 is a block diagram showing the overall structure of a merchant publicity system using a smartphone according to an embodiment of the present invention
2 is a block diagram illustrating the structure of the publicity service management server of FIG. 1 in detail;
3 is a flow chart for explaining a method of operating a publicity campaign of a merchant using a smartphone according to an embodiment of the present invention
FIG. 4 is a flowchart illustrating an example of a public service service execution process in FIG.
FIGS. 5A to 5W illustrate an example of displaying screen content displayed on a customer smartphone through execution of the PR service contents of FIG. 3

Other objects, features and advantages of the present invention will become apparent from the detailed description of the embodiments with reference to the accompanying drawings.

Preferred embodiments of a franchisee promotion system using a smartphone and a method of operating the same according to the present invention will now be described with reference to the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. It is provided to let you know. Therefore, the embodiments described in the present specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention and are not intended to represent all of the technical ideas of the present invention. Therefore, various equivalents It should be understood that water and variations may be present.

1 is a block diagram showing the overall structure of a merchant publicity system using a smartphone according to an embodiment of the present invention.

As shown in FIG. 1, the merchant publicity system using a smart phone includes a merchant shop 100, a customer 200, and a publicity service management server 300.

The merchant 100 is a small and medium-sized business having a computer terminal including a general PC having a network function and a portable terminal (smart phone, tablet PC). The merchant 100 is a small- Regardless of the physical space.

The customer 200 is a user having a portable terminal device (hereinafter referred to as a "smart phone") including a portable terminal (smart phone, tablet PC) having a network function of a wireless network (or mobile communication network) And a consumer who receives content such as a scratch coupon, a game, an event, etc., provided through a smart app installed in the smart phone, and receives cost and product benefits for the service of the merchant 100.

The publicity service management server 300 is connected to the affiliated shop 100 and the customer 200 to provide an application for establishing an interface environment and receives information on the business location, advertisement contents, goods, etc. from the affiliated shop 100 Transmits the PR service contents based on the information to the customer 200, and applies the customer information collected through the PR service contents database to the PR service content. In addition, the publicity service management server 300 charges a monthly payment amount from the franchisee 100 in preparation for the promoted cost through the promotional service contents transmitted to the customer 200.

At this time, the network may be a wired / wireless environment communication network, various interface environments, a network environment, and a platform environment. For example, the merchant 100 can access the homepage provided by the publicity service management server 300 via the web browser to receive an application application for receiving the smart application / prize / DB management tool, The service provider 100 can receive publicity service contents from the publicity service management server 300 by a smart app installed through a wireless network (or a mobile communication network).

FIG. 2 is a detailed block diagram of the PR service management server of FIG. 1. The PR service management server 300 includes a transceiver 310, an authentication unit 320, a customer information derivation unit 330, An information generating and extracting unit 340, a publicity service content generating unit 350, a content matching unit 360, a payment processing unit 370, and a storage for storing merchant information, customer information, Section 380. [0053]

The transceiver 310 receives event information from a merchant 100 connected to a wired and wireless communication network and transmits the use of the public service content of the customer 200 to the smartphone 200 and transmits the smart application to the customer 200, And provides event information provided by the merchant 100 using the promotional service content created in the app.

The authentication unit 320 stores the customer specific information (ID and password) received from the registered customer 200 connected to the web page provided by the publicity service management server 300 via the wireless network to the storage unit 380 ), And allows the connected customer 200 to use the publicity service according to whether the comparison result is matched.

The customer information derivation unit 340 retrieves customer information such as the age, gender, area of interest, requirements (coupon, award), number of times of use, and current location of the authenticated customer 200. At this time, personal information such as age, gender and area of interest is input at the time of membership registration and is searched through the customer information stored in advance in the storage unit 380, and the use frequency is added each time the customer 200 uses the publicity service Search through accumulated number of times. The current position is searched through the position information detected through the GPS module or the mobile communication module built in the smart phone held by the customer 200. At this time, the personal information may be input at the time of membership registration and use the information stored in the storage unit 380. However, the present invention is not limited thereto, and the customer information input window may be added to the public service content provided to the customer 350, It is also possible to search through customer information that is input each time it is used.

The information generating and extracting unit 340 extracts events in the affiliate shop 100 in descending order of relevance based on the customer information retrieved by the customer information deriving unit 340. In other words, it is possible to extract a discount coupon or prize event information from a hair salon that is close to the present location to a young woman interested in beauty, or to give a middle-class shrine interested in eating out with the family, Extract coupon or prize event information. It should be noted that the priorities that are highly related are preferably prioritized in the order of the customer's current location, the area of interest, and the franchisee, but this is not a limitation, and it should be noted that customer selection or change by the administrator can be made at any time . Also, the event proceeding from the franchisee 100 is updated from time to time in the storage unit 380 by receiving the ongoing event information, the ongoing event information and the finished event information from the affiliated shop 100 connected to the wired and wireless communication network.

The PR service content generation unit 350 generates an event to be performed by the merchant 100 extracted by the information generation and extraction unit 340 as PR service contents executed in a smart app installed in the smart phone of the customer 200. At this time, the PR service contents include a smart app game (scratch lottery, bingo), a prize and a discount event coupon. The generated publicity service contents further comprises an input window for inputting the merchant unique number and customer information.

The content matching unit 360 receives the merchant unique number input through the promotional service content provided to the smartphone of the customer 200 and stores the received merchant unique number in the storage unit 380 in advance And compares the result of the comparison with the unique number set for each of the mobile terminals 100, and permits the execution of the public service contents provided to the smartphone of the customer 200 according to the comparison result. That is, the franchisee 100 uses the number of times of use of the promotional service contents provided to the customer 200 in the publicity service management server 300 (for example, Publicity effect), so that more accurate and reliable results can be obtained. The unique number set for each franchisee 100 is a merchant unique identification number provided by the publicity service management server 300 at the time of a contract between the franchisee 100 and the publicity service management server 300, And stored in the storage unit 380 in the service management server 300. [

The payment processing unit 370 charges the franchisee 100 for the payment through the result of the use frequency of the promotional service content provided to the customer 200 by the publicity service management server 300 (publicity effect). At this time, the charge is made on a weekly or monthly basis.

The operation of the merchant publicity system using the smartphone according to the present invention will now be described in detail with reference to the accompanying drawings. Like reference numerals in FIG. 1 or FIG. 2 denote the same members performing the same function.

FIG. 3 is a flowchart illustrating a method of operating a merchant promotion using a smartphone according to an embodiment of the present invention.

3, when the smartphone of the customer 200 in which the smart application is installed is executed (S100), the publicity service management server 300 transmits the ID and password (customer unique information) received through the authentication unit 320 With the customer information stored in the storage unit 380 to perform customer authentication (S200). At this time, if the customer is not authenticated, the use of the publicity service provided by the publicity service management server 300 is limited.

Then, the publicity service management server 300 provides the publicity service contents generated by using the event that proceeds from the member store 100 extracted based on the customer information of the authenticated customer, to the smart phone of the customer 200 (S300 ). At this time, the customer information includes age, sex, area of interest, requirements (coupon, prize), number of times of use, and current location.

In operation S400, a unique number of the merchant 100 visited by the customer 200 is input through an input window included in the promotional service content provided to the smartphone of the customer 200. At this time, the unique number of the franchisee 100 is attached to the off-line store, and the customer 200 can easily check the unique number of the franchisee 100 by visiting the franchisee 100. Further, by further receiving the personal information of the customer 200 through the input window, the customer information can be collected more easily and more customer information can be secured.

If the unique number of the merchant 100 input through the input window coincides with the unique number of the merchant 100 stored in advance in the storage unit 380, (S500).

Hereinafter, the process of executing the PR service contents provided by the smartphone of the customer 200 will be described in more detail with reference to the drawings.

FIG. 4 is a view for explaining a PR service content execution process of FIG.

Referring to FIG. 4, a scratch coupon is provided through a smart app as one of publicity service contents (S510). At this time, the scratch coupon refers to a coupon that shows a discount or a prize coupon content that is hidden by discount or prize hiding, scratching the obscured part, or the like.

If the confirmed coupon is not a coupon desired by the customer 200, or if the coupon is not a discount or a prize, it is not immediately terminated, The scratch coupon can be reissued through " scratch " providing the opportunity (S530). This is an event provided by the merchant 100 in the case of a discount / sweepstakes coupon, and is a means for attracting more customers by providing a large number of discount / sweepstakes coupons as means for publicity. Therefore, / Give a gift coupon to induce a positive visit.

Upon completion of the payment of the coupon, the user can receive the review through the review input window and provide the information of the merchant 100 through the SNS community and the sharing of the coupon usage period (S540).

5A to 5W illustrate screen contents displayed on a customer smartphone through the execution of the PR service contents shown in FIG. 3. Hereinafter, various exemplary embodiments will be described.

As shown in FIG. 5A, the PR service contents provided through the smart application includes a main screen page, a nearby merchant 20, a lucky coupon 30, something to eat 40, an event 50, There are five buttons including a My Page 60. Fig. There are four buttons 10 on the bottom, including a home button, my favorite store, a message, and a notice from the left.

Each button on the main screen is operated by one touch, and advertisement and announcement text may be displayed at the bottom of five buttons in the center. Also, the four buttons 10 shown at the bottom can be moved up / down / left / right, and fixed on the screen.

As shown in FIG. 5B, when "My Favorite Store" is selected from among the buttons 10 at the bottom, a page for confirming the store (merchant shop) visited by the user is displayed. You can easily check the type of business (main menu) and location. In addition, in the screen operation configuration, there is a scroll bar 11 for moving the screen up and down. When the name of the merchant is touched, a space is formed at the lower end of the store, and mutual and image are displayed in the space. The entered information appears. For reference, the visit list is the same as the regular store list.

Each list is also a button, and the way to delete it is to touch the right side of each list and delete it if you sweep it.

Then, as shown in FIG. 5C, if the "message" among the buttons 10 at the bottom is selected, the message received from the head office and the merchant can be confirmed. That is, this page receives the message of the head office including the information of the merchant name 12, message content 13, day and time 14 as the page for receiving the event progress and the publicity message, In case of visiting, only the DB obtained by the merchant receives the message. Of course, you will not receive messages from merchants that you have not visited.

As shown in FIG. 5D, the message page includes a message box detail page functioning as a receiving page of a general text message, whereby the headquarters and each merchant store send out a message directly to the customer, Advertisement, and so on. On the other hand, the customer further configures an editing function to block or delete the message.

5E, the " home button " of the button 10 at the lower end is a page for setting the function of the public service content, and there are four buttons such as profile, account, notice, do.

The profile represents a telephone number, an ID display and a modification page, the account represents an account main address and a password change page, and the announcement represents announcement and update guidance on the operation of the public service content. The above settings indicate version information, help, notification setting (message), Lucky box withdrawal, and notification sound setting.

As shown in FIG. 5F, among the buttons at the center, the " inside merchandise shop 20 " is a page showing the nearby merchant shops based on the current location. The merchandise shop is searched for using the GPS, At this time, an affiliated shop contracted with the publicity service management server 300 is displayed at the upper end 21, and an affiliated shop is displayed at the lower end 22 from the vicinity of the vicinity. At this time, when the contracted merchant is displayed, the merchant image 21 and the confirmation mark 25 for confirming whether or not the event is executed are displayed to provide the presence or absence of the event. As described above, the contracted merchant 200 is more prominently provided to the customer 200, so that the contracted merchant can be further promoted. At this time, the merchant image 21 may upload the main image by the merchant himself / herself. In addition, a direction at the current position of the customer 200 is provided through a compass icon at the top.

5F, detailed information including an ongoing event of the selected merchant is displayed on the full screen, as shown in FIG. 5G. And when you press the right store button, it is registered as a regular store. When you press the menu view, the menu image is displayed in full screen. On the other hand, the button above is fixed, and the lower part contains event content and review writing. In addition, as shown in the right drawing, other customers can see reviews that are less, and when you touch "Write a review", a writing window and a keyboard appear at the bottom. Then press the dial button to make the connection.

As shown in FIG. 5H, if the user clicks the "Lucky coupon" button at the center, the page indicates the prize contents of the coupon. If the user clicks the corresponding button, And displays promotional service contents created using the events progressed by the service providers 100. That is, under the scratch Lucky coupon button shown in FIG. 5H, there are buttons for specifying the names and categories of the five nearby merchants that can be used by using the scratch Lucky coupon, and for checking the position and the position. For reference, the position confirmation button is used to specify the location of the merchant using the Naver map.

Then, if the user presses the "Premium Lucky Coupon" shown in FIG. 5H, a guide message "Would you like to use the golden ball?" Is simply generated as shown in FIG. 5I, and Yes or No is displayed. At this time, if you press Yes, the scratch lottery ticket screen as shown in the right drawing is displayed, and if the finger is scratched (rubbed) with the finger portion, it gradually disappears to cover the front surface, thereby confirming whether or not to win.

As shown in FIG. 5J, when details are obtained from the details of the obtained coupon, detailed details are generated in the page as shown in the right drawing, The number will appear. At this time, the authentication number is input to the prize acceptance column on the homepage of the publicity service management server 300, and an address necessary for prize dispatch is inputted to send the authentication number. For reference, the customer can directly receive a prize from the smartphone of the customer 200 by clicking " Receive Product Connection ".

On the other hand, as shown in FIG. 5K, if the merchant number is input into the merchant number input window under the scratch Lucky coupon at the top, and authentication is pushed on the right side, the page of the merchant visited by the user can be immediately displayed. At the bottom, a list of the merchants in the vicinity of the user is displayed.

Then, as shown in FIG. 5K, when a scratch lottery coupon is displayed as shown in FIG. 51, and the scratch lottery portion is gradually scratched (rubbed) with the finger, You can confirm the winner by disappearing. At this time, the scratch coupon can be reissued through " scratch " providing another opportunity.

As shown in FIG. 5L, when a coupon is obtained through a win, and detailed information is obtained from the details of the obtained coupon as shown in FIG. 5M, detailed details are generated in the page as shown in the right drawing, have. At this time, the obtained coupon can set a usage period, and the usage period can set an affiliate shop stock.

Then, as shown in FIG. 5n, when the user clicks "What to Eat?" Among the buttons in the center, the category of the merchant divided into nine parts is displayed, and a search window for directly entering the shop to be found is formed at the bottom of the page. At the bottom, a business registration request button is configured so that the general business office except for the merchant that contracted in the publicity service management server 300 can register the customer. In this case, however, the nearby search and exposure are exposed only to the merchant's shop, that is, the contracted merchant shop, as shown in FIG. 5O, on the screen top 42, and the general merchandiser is exposed only to the bottom screen 43. This is done in order to increase the business scope for convenience of living. For reference, the top level can provide separate advertisement information by constructing paid advertisement.

If any one of the nearby merchant points provided in FIG. 5O is clicked, detailed information including an ongoing event of the selected merchant is displayed in full screen as shown in FIG. 5P. And when you press the right store button, it is registered as a regular store. When you press the menu view, the menu image is displayed in full screen. On the other hand, the button above is fixed, and the lower part contains event content and review writing. In addition, as shown in the right drawing, other customers can see reviews that are less, and when you touch "Write a review", a writing window and a keyboard appear at the bottom. Then press the dial button to make the connection.

On the other hand, when the general business is selected, as shown in FIG. 5Q, the publicity service management server 300 receives and stores the business information such as the telephone number, business name, address, and short introduction of the business. Since the contract has not been concluded, information on the shop is not included in the storage unit 380 in the public service management server 300, and the information on the shop is received and stored. In addition, as shown in the right drawing, a photograph or a picture file related to a business such as a business appearance, interior, menu, etc., is uploaded together with business information to receive more detailed business information.

Then, as shown in Fig. 5 (r), when the "event" in the center button is clicked, the event main page is displayed. The event main page is briefly divided into four events. First, a prize is given to a customer using a premium coupon at random, and a coupon is provided in various ways as shown in FIGS. 5S, 5T and 5U. Secondly, if the merchant is a large company (franchise), the premium coupon will be issued free of charge (the prize can be used only in the franchise) and made available for publicity. The remaining two events are for increasing the exposure frequency of the merchant through the 100% event and the visit order event as shown in FIG. 5V, and various other embodiments are possible.

As shown in FIG. 5w, the "My Page" of the central button is a hot key page of the required element, which is used to check the nickname setting, the golden ball hold, the charge, the winning of the coupon and the coupon usage history, And a key for confirming the received message.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. It will be apparent to those skilled in the art that various modifications may be made without departing from the scope of the present invention. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

Claims

Receives event information from a merchant connected to a communication network in a wired / wireless environment, transmits a customer's use of publicity service contents, transmits a smart application to a customer, and uses event information A transmitting /
An authentication unit connected to the wireless network and allowed to use the public information service of the connected customer if the customer information stored in advance in association with the customer-specific information received from the registered customer who accesses the web page provided by the publicity service management server ,
A customer information deriving unit for retrieving at least one customer information of an authenticated customer's age, sex, area of interest, requirements (coupon, award), number of times of use, and current location;
An information generating and extracting unit for extracting, in descending order of relevance, events from the merchant based on the customer information retrieved by the customer information deriving unit;
A publicity service content generation unit for generating an event, which is carried out by the merchant extracted by the information generation and extraction unit, as publicity service contents to be executed in a smart app installed in a smartphone of a customer,
Allowing the execution of the public service contents provided to the smartphone of the customer according to the unique number set for each merchant store pre-storing the merchant unique number inputted through the public service content provided on the smart phone of the customer and the matching result of the comparison result A content matching unit,
A payment processing unit for charging a merchant with a fee and processing payment through the use frequency of the promotional service contents provided to the customer at the publicity service management server or the result of the promotion,
And a storage unit for storing merchant information, customer information, content information, and application information.

The system according to claim 1, wherein the customer information derivation unit
Personal information including age, gender, and an area of interest is input at the time of membership registration and is searched through customer information previously stored in the storage unit. The number of times of use is added each time a customer uses a publicity service, Wherein the current location is searched through location information detected through a GPS module or a mobile communication module built in a smart phone possessed by a customer.

3. The method of claim 2,
Wherein the personal information includes a customer information input window added to a public service content provided to a customer, and is searched through customer information input whenever the public service content is used.

The method according to claim 1,
Wherein the priority of the association is prioritized based on a current location of the customer, an area of interest, and a regular merchant.

The method according to claim 1,
Wherein the publicity service contents includes a smart game for smart games including a scratch lottery ticket, a bingo, a coupon for a prize and a discount event.

6. The method of claim 5,
Wherein the generated promotional service content further comprises an input window for inputting a merchant unique number and customer information.

An application for establishing an interface environment is connected to a network through an affiliate shop and a customer to receive information on a company location, an advertisement content, and a commodity from an affiliate shop, and transmits the created promotional service content to the customer, The PR service management server comprises: a publicity service management server for generating publicity service contents by converting customer information collected through the PR service service database into a database,
(A) performing a customer authentication by comparing received customer specific information with customer information stored in advance, when a smartphone of a customer installed with the smart app is executed;
(B) providing a promotional service content created using an event to be performed by a merchant extracted based on the customer information of the authenticated customer to a smartphone of a customer,
(C) receiving a unique number of an affiliate shop visited by a customer through an input window included in the public service content provided to the smartphone,
(D) executing the promotional service contents provided by the smartphone of the customer through the smart application if the unique number of the merchant input through the input window coincides with the unique number of the merchant store in advance How to operate a franchisee 's promotion using a smart phone.

8. The method of claim 7,
Wherein the customer information includes an age, a gender, an area of interest, a requirement (a coupon, a prize), a frequency of use, and a current location.

8. The method of claim 7, wherein step (C)
Receiving additional information of a customer through the input window, and collecting customer information to secure customer information.

8. The method of claim 7, wherein step (D)
Providing a scratch coupon, which is public service content, through a smart app;
Displaying the content of the coupon by scratching the provided scratch coupon;
Providing a reissue of the scratch coupon if the customer requests another opportunity by giving up the displayed coupon;
And providing a review of the merchant through the SNS community when the coupon payment is completed and sharing the review of the coupon use through the review input window through the SNS community.