KR20060018278A - Targeted and ordered advertising system on the internet - Google Patents

Abstract

The present invention relates to a method for securing a positive target customer (TARGET CUSTOMER) on the Internet without indiscriminate and inefficient advertising such as spam mail, SMS text message, etc., which is made to an unspecified number through various communication devices such as the Internet and mobile phones. The method is to produce or purchase multimedia video lectures (required for education by customer age, gender, age, taste, and occupation) for the purpose of securing target customers. By inserting the shopping mall advertisement, uploading it to the multimedia bulletin board or content providing server through the Internet, and allowing the client (Target Customer) to watch the multimedia video lecture by downloading or streaming. In order to secure additional lecture information and secure shopping mall products and services information, customers who have watched through hyperlinks embedded in the multimedia lectures themselves or directly enter the internet addresses of the shopping malls and companies in the address bar. Through this process, the shopping mall and the company generate target customer data (T-CRM: Target Customer Relation Making) and use the customer information stored in the shopping mall database through this process. Management is an invention on how to operate differentiated CRM. Through customized multimedia advertisement through multimedia video lecture, the process of shopping mall advertising and marketing on the network by securing target customer information is called edu marketing. (EDU-MARKETING: Online Education Marketing and Commercials)

Customized advertisement on the Internet, target customer information generation, multimedia video lecture, CRM

Description

Customized advertising method on the internet {Targeted and ordered advertising system on the internet}

Degree [1]

In order to secure a target customer (TARGET CUSTOMER)

The process of building a shopping mall and company site designed to upload and post videos for securing target audience on the homepage by producing or securing lectures.

The embodiment [1-ex1] of the shopping mall site in FIG.

It is designed to equip E-LEARNING corner, which is a multimedia lecture to stock targets, assuming the survey result that many of the customers who are interested in financial technology among TARGET CUSTOMER purchasing jewelry (jewelry) Example of jewelry shopping site [1-ex1]

Degree [2]

For marketing malls and corporate sites that do not have the ability to produce lectures,

Representation of the edu marketing process at the request of the shopping mall and company

The process of inserting an ad, uploading to the video marketing streaming server of edu marketing company [2-20], and streaming the video when requested by the client (target customer).

Degree [3]

Clients (target customers) can download or stream multimedia video lectures that are appropriate for the target customers of the shopping mall and company to various wired / wireless multimedia bulletin boards and content providing servers through the Internet [3-10]. Process of watching a multimedia video lecture in which a corresponding shopping mall advertisement or a corporate advertisement is inserted [3-ex1]

Degree [4]

In order to receive additional lecture information and information on products and services sold by the company and the shopping mall site, the customer who watched the multimedia video lecture went to the site, entered the data, and joined the CRM of the shopping mall and the company. The process of creating CRM information of target customer in database and the process of differentiated marketing by operating CRM server [4-10] based on the information.

Degree [5]

Analog TV advertising forms, technology and time in the operation of CRM server and database

Edumarketing advertisement (targeted multimedia video lecture advertisement), which was impossible due to pharmaceuticals, was made by using content provider server (CPS: CONTENTS PROVIDER SERVER)

Interworking [5-10] Process of operating CRM server and database

Examples of [5-ex1]

An online jewelry store will be inserted when watching this program following the edu marketing process.

This is an example of the phrase that appears on the client screen after transmitting and receiving the golf lesson multimedia video lecture as an advertisement.

Currently, advertisements that are conducted in various media such as TV, the Internet, and mobile phones are reality that many advertisements are directed toward an unspecified number. Advertisements that are not desired by the target customers are being sent indiscriminately through illegal spam mails, malicious malicious viruses, SMS text messages, etc., resulting in a lot of social costs and using spam extraction functions provided by mail server or mobile phone related service providers. Even though many parts are being extracted without being extracted, legal lawsuits are increasing due to waste of time and discomfort to users, and nationally, many institutions operate to handle and handle such litigation. In order to secure target customers, in order to secure target customers, advertisements are indiscriminately advertised to a large number of unspecified users, or some advertisers are tempted by illegal customer information transactions on existing sites to secure customer information. In the enterprise will be enormous costs and legal And to keep the state is dressed damage even customers who do not know their own customer information leaks

In addition, even though shopping mall homepages and companies that conduct e-commerce on the network are putting enormous costs on the construction of CRM (CUSTOMER RELATION MANAGEMENT) solutions to secure meaningful customers on their own, the existing system is a system that focuses on the management of existing customer information. Since it is not a system focused on securing the target customers that are really necessary for companies and e-commerce, the efficiency of the system construction cost is inferior. That is, the customer and the product that are targeted for the service or product planning concept of the company or shopping mall. And service

Not many companies have hierarchical customers who can purchase

There are also solutions designed to realize inefficient advertising systems that can be seen by people who are not target customers, solutions to indiscriminate advertising systems for unspecified majority, that is, customized advertising.

Multinational companies like GOOGLE try to preoccupy the customized advertising market.

To low-cost multimedia computer supply (IP-TV function: INTERNET PROTOCOL-TV)

We are developing technology to take over the customized advertising market, and securing a lot of technology development and industrial property rights.

Here, customized advertising means that people who are not really consumers

That is being broadcast to many people, and that the innovation of advertising

Those who drive while watching the same TV program will see commercials for Hyundai Motor Vehicles and those who can't drive will see commercials for taxi companies.

To dominate the advertising innovation market, multinational companies such as Google have developed technology and customized

It is time to take the lead in high market. In Korea, it is time to develop and innovate such advertisement technology.

The creation factor of customer CRM, which is the foundation of this customized advertising market,

Most of CRM information obtained when signing up for a service or when contracting with a content providing server

In terms of advertisers, IPs are classified based on CRM information collected at that time.

Is to send customized ads.

However, in the case of IP-TV on the wired Internet serviced by a general household, the customer's CRM-IP is based on the information of one member created at the time of joining the service from the customer's family or members' side. If it is realized, it will be difficult to satisfy the individual needs of various family members, and it is a passive and disagreeable advertisement in terms of audience.

In addition, the indiscriminate advertisement system solutions devised with the advent of digital cable TV and TV interlocking with the Internet (IP-TV such as IP-TV) can be manipulated on the hardware and software of advertisement senders and viewers. This is often necessary

And even with such a system, there are many inefficient ways.

For example, if you have Internet-connected TV in your home

It was difficult to deliver suitable advertisements for each family of different ages because CRM data was composed based on the initial subscribers (adult parents). Another way to solve the problem is to solve problems by customer segmentation by viewing time and program. In order to realize the pro: beer advertisement child pro: toy advertisement-storing advertisements in the user device memory and loading them in the memory of each program and time period is not only a waste of memory but also inefficient. It may not be an advertisement

Beer ads are useless for adults who don't drink and watching time is a waste of time.

In addition, in the case of advertising forms that do not rely solely on IP information, for example, domestic portal sites with huge members analyze not only IP information but also shopping mall delivery area information and portal site member DB based on other member information such as shopping malls operated by the company. Doomesticated and customized advertising services in a format that improves the accuracy of the target.

Have your users analyze your site and get targeted ads

However, monetization through this type of targeted advertising raises the question of whether the member (customer) has agreed to provide his or her information to the advertiser or portal site for advertising.

In other words, the type of advertisements that have been carried out on the network so far does not have an advertisement system on the Internet that can satisfy various customer demands such as age, gender, and taste of customers. Really

On the other hand, the network technology infrastructure that can realize customized advertising is different every day.

DMB, digital cable TV, IP-TV, WiBro, and HSDPA (High Speed Downlink Packet Access) technologies are being realized. In particular, the world's first commercially available WiBro technology is expanding the network space. to be

Therefore, the present invention compensates for the above-mentioned disadvantages of unspecified advertisements and provides companies or shopping malls.

Focus on meaningful target audiences, and companies initially agreed to use information on their own

An invention is directed to an advertising system on a network that enables a target audience to be secured, that is, a customized advertisement that targets the target audience.

A variety of customers who will purchase goods or services of a company or shopping mall

The targeted purchase hierarchy is different from the purchase hierarchy of other products.

As a general difference

Age, gender, education, career

Because of the unique differences

It can be expressed by differentiation of taste, lifestyle, and bias of value.

In other words, there is a customer culture of its own class.

As described above, TARGET CUSTOMER is distinguished by their culture,

In other words, there are educational programs to learn for various reasons, such as occupational reasons, leisure reasons, self-development reasons, financial reasons, etc.

Companies and shopping malls that sell goods and services

Paying high prices to unspecified masses and advertising inefficiently

TARGET CUSTOMER, rather than the traditional method, was originally targeted for product concept

To provide multimedia video lectures

Produce, buy, or rent a part of the company's advertisements to insert a part of the network to the audience of the product on the network to watch and to visit the company or shopping mall site to obtain additional information about the lectures they need

In the process, the company is an invention about a customized advertising system that generates and manages the information of the target customer (TARGET CUSTOMER)

As described above, the present invention is used in the form of banner advertisements on TV or Internet portal sites.

Unlike traditional network ads that are directed to a specific majority, they can also reduce their huge advertising spend

It also reduces the time and inconvenience of viewing product ads that don't require other, non-targeted customers.

Customer value and goals that are directly related to the profits of the company

It is an invention about a system to acquire and manage a customer (TARGET CUSTOMER)

Therefore, it is suitable for the development of low-cost Internet advertising technology, which overcomes the disadvantages of conventional indiscriminate advertising technology, and is also suitable for products of online companies and shopping malls that sell products and services, and is suitable for meaningful products and target customers. It is necessary to realize advertising technology to secure TARGET CONSUMER. Also, a system that can prevent customer information transactions illegally performed without customer consent due to lack of advertising technology, that is, a positive customer information securing system need.

Edu marketing

For the purpose of obtaining a target customer (TARGET CUSTOMER), or

Multimedia video lectures suitable for customers for the purpose of corporate image advertising and brand advertising

In order to implement the process of creating, buying, renting, and inserting relevant advertisements, the target audience (TARGET CUSTOMER) visits the advertised site after watching the lecture.

As shown in the embodiment [1-ex1] of FIG.

In addition to a shopping mall web server [1-30] for selling goods and services in a shopping mall, a streaming server [1-20] will be built and streamed to upload and stream multimedia video lectures to realize edu marketing. Establish a CRM database [1-50] for information management of (TARGET CUSTOMER) and a CRM server [1-40] to manage the data collected in the database.

As shown in [2]

In the case of shopping malls and corporate sites that do not have their own lecture production capability, the edu marketing company installs a video lecture intermediation server [2-10] to produce or secure multimedia video lectures, and produces individual video lectures or professional video lectures. The process of brokering multimedia video lectures to companies and shopping malls that are required by the sales and rental of video lectures from E-LEARNING sites,

Mediation of video lectures is done by edu marketing company without a separate mediation server.

The purpose can be achieved by installing intermediary bulletin boards in site.

In addition, due to the circumstances of the shopping mall or the circumstances of the company, the edu marketing company was commissioned by the edu marketing company.

Upload to own server and upload to streaming server Streaming Server [2-20] to stream or download when client (target customer) requests

As shown in [3].

The shopping mall and the company's site publish the multimedia video lecture

Posted to the back of the client (TARGET CUSTOMER) is downloaded or streamed to watch the multimedia video lectures through the multimedia viewers [3-10]

As shown in [4].

When the target customer (TARGET CUSTOMER) visits the site

It is a system for differentiated marketing by registering with the web server of the shopping mall by supporting the membership registration process, storing it in the CRM database [4-20], and operating the CRM server.

As shown in [5].

The process of transferring the advertising rights to the client (target customer), the process of providing the target multimedia video lecture to the target customer by linking the content providing server and the edu marketing company,

Feedback process

Illegally and indiscriminately, advertising to many unspecified

The way that edu marketing acquires Mokpo customers will trigger the invention of internet marketing technology and advertising technology that acquires target audience by new method rather than video lecture.

In addition, the cost of building a huge CRM system will be reduced, and the company's profit growth will be highlighted through cost-effective advertising.

In addition, the customer information agreed to by the various customers is provided on the site, and various video lectures are developed and provided free of charge (language, computer, finance, entertainment, sports lectures, etc.) by providing various videos for each customer. And contribute to the universalization of educational opportunities

In addition, due to the development of digital technology, the price of multimedia authoring tools has decreased,

It will also contribute to expanding the base of the lecturers and opening the market.

Claims (6)

As shown in [1] According to the EDU-MARKETING process, a shopping mall site or a company site that does not sell multimedia video lectures through the internet network, unlike the existing shopping malls, follows the EDU-MARKETING process. Apart from selling the service, multimedia video lectures appropriate for TARGET CUSTOMER (required for age, gender, age, taste, and occupational education) are produced or secured, inserted into the shopping mall advertisement, and registered on the shopping mall and corporate website. 1] store and store in the shopping mall site's own server [1-20,30,40] and rental server (accepting hosting) and upload and publish videos for securing target customers on the homepage [1-ex1] Process of building shopping mall and corporate site With edu marketing, The purpose of the shopping mall or corporate site is to obtain a target customer (TARGET CUSTOMER). Produce and sell multimedia video lectures suitable for customers for the purpose of unknown advertising and brand advertising Inserting the corresponding ad, and renting the corresponding advertisement to the target customer (TARGET CUSTOMER) after watching the lecture and visiting the advertised site, target customer information creation process (T-CRC) and target customer information operation T-CRM: TARGET CUSTOMER RELATION MANAGEMENT In other words, it is a system that creates a target audience through targeted multimedia video lectures and secures and operates only positive customer information agreed to by the target multimedia video lecture (Obtaining of target customer and positive). customer information by multimedia online lectures for advertising) Target customers (TARGET CUSTOMER, TARGET CONSUMER), This means a customer who purchases a product or service sold by a shopping mall or a corporate site.If a high school uniform is sold on a network, a teenage girl student becomes a target customer. If you use edu-marketing with lectures, it means all customers watching the lecture you have created. Multimedia video lecture, Various video file formats {All file formats that can produce video lectures such as MPEG, AVI, WMV, SWF, (SWF + HTML + XML) on the wired Internet, future wireless LAN, WiBRO, HSDPA (High Speed Downlink Packet Access) Uploading, downloading and streaming with portable internet technology File format, all the way to produce multimedia video lectures that can be (UBIQUITOUS) all file formats used in the production of real-time multimedia lectures} There is no video, but a text file such as various Korean documents is attached and the lecture is included as a voice file (MP3, etc.). The method of claim 1, In the process of producing or securing a multimedia video lecture, In the case of shopping malls and corporate sites that do not have their own lecture production capability, as shown in Fig. [2], the EDU-MARKETING company produces and sells self-operated video lecture contents or video lectures. The process of acquiring video lectures from the site and uploading them to the video marketing brokerage server [2-10] of Edu Marketing Company or operating a brokerage board to broker the lectures used for edu marketing to general corporate sites requiring shopping malls and lectures. The method of claim 2, At the request of shopping malls and corporate sites that do not have the ability to produce lectures, As shown in [2], it is inserted into the corresponding mall advertisement on behalf of the edu marketing process at the request of the shopping mall, uploaded to the video marketing streaming server of the edu marketing company [2-20], and streamed upon video lecture request of the client (target customer). Process As shown in [3]. Clients (target customers) can download them through various multimedia viewing devices [3-10] by uploading lectures that are relevant to the target customers of the shopping malls and companies where advertisements of shopping malls are inserted to various wired / wireless multimedia bulletin boards and content providing servers. The process of watching a lecture with a shopping mall advertisement or a company advertisement inserted by receiving the streaming-Example of an implementation screen [3-ex1] Here, the bulletin board means that if the condition that the multimedia lecture is uploaded for free / free is met Regardless of name and format, multimedia lectures are also uploaded for blogs and multihompys. It can be used as a bulletin board if the conditions are met The multimedia listening device is a multimedia computer on a network (Digital TV of various formats that can transmit / receive interactive information such as IP-TV) Any device with an internet connection In this context, wired / wireless internet, existing wired internet, wireless LAN, mobile phone wireless internet (CDMA-2000: code-division multiple access-2000, IMT-2000: International) Mobile Telecommunications-2000, HSDPA: High Speed Downlink Packet Access WiBRO (Wireless Broadband: HPi: HIGH PORTABLE INTERNET) Means Internet network technology in a variety of ways of As shown in [4]. The procedure that the customer who watched the target multimedia video lecture proceeds to the relevant site in order to obtain additional lecture information and information on the products and services sold by the company and the shopping mall site. The process of operating CRM server and database by acquiring CRM information of target customer in the CRM database [4-20] of the shopping mall and company. The method according to claim 5, In operating CRM server and database, As shown in [5], Advertising technology of analog TV, edu-marketing advertisement (multimedia video lecture advertisement), which was impossible due to time constraint, is IP-TV technology (multimedia computer, digital TV: interactive information) without time constraint By connecting with content providing server (CPS: CONTENTS PROVIDER SERVER) using devices that can transmit / receive and store information] [5-10] Analyzing customer IP and CRM to target clients (CLIENTS) connected to server TARGET CUSTOMER) and [5-20], that is, the information collected by CPS on customer IP and contents characteristics, and the customer IP and TARGET CUSTOMER ANALYSIS DATA information of edu marketing company are summarized for each customer. Select and send a multimedia video lecture [5-30] to display the advertisement on the client's (client) screen, and ask the customer's intention to watch the advertisement using the storage function of IP-TV [5-40] Customers who want to watch the target video lesson (edu marketing ad) before While recording the program, let's watch the lecture [5-50]. If you want to watch the program normally, ask the client's doctor and ask if you want to save the video lecture later. -60] This program allows the client to transfer advertising rights, and asks customers to watch additional lectures again when they watch the program and video lectures [5-70]. ), [5-80] process of customer agreement to store customer information in the database, and the above data back to the edu marketing company CRM database [5-90] to feed back [5-100] Here, IP-TV refers to devices that are connected to the network wirelessly and wirelessly including a multimedia computer and have a function of receiving TV. Examples of [5-ex1] An online jewelry store will be inserted before watching the program following the edu marketing process. Text that appears on the client's screen after sending a golf lesson multimedia video lesson as an advertisement Is an example of

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