KR20160116193A

KR20160116193A - A mobile integrated real-time shopping broadcasting and e-commerce method

Info

Publication number: KR20160116193A
Application number: KR1020150042653A
Authority: KR
Inventors: 황혜정; 김강일
Original assignee: 주식회사 코어앤모바일
Priority date: 2015-03-26
Filing date: 2015-03-26
Publication date: 2016-10-07

Abstract

The present invention provides a mobile integration real time shopping broadcasting and an e-commerce method. The method comprises the following steps: (a) a video capturing unit captures a shopping broadcasting video in real time and broadcasts the same; (b) a load balancing unit receives the shopping broadcasting video and distributes loads; (c) a broadcasting server receives data for window broadcasting through load distribution, and processes the same as data for real time shopping broadcasting for a user computer and for e-commerce function performances; (d) an app server receives data for android or iOS broadcasting, through load distribution and processes the same as data for real time shopping broadcasting for a mobile terminal and for e-commerce function performances; (e) the user computer receives, in a live streaming way, the data processed in the broadcasting server via a pre-installed real time shopping broadcasting application, performs the functions of real time shopping broadcasting and e-commerce, and displays the same on a screen; (f) the mobile terminal receives, in a live streaming way, the data processed in the app server via a real time e-commerce application which is installed in advance, performs the functions of real time shopping broadcasting and e-commerce, and displays the same on a screen; and (g) chat contents on real time questions and answers for the displayed plurality of content are blurred on a video on air and an order is completed according to the final purchase decision of a buyer.

Description

[0001] The present invention relates to a mobile integrated real-time shopping broadcast and an e-commerce method,

The present invention relates to a shopping broadcast and an electronic commerce method, and in particular, it is possible to diversify an online shopping channel by using a real-time mobile shopping broadcasting platform capable of various variations of sales and broadcasting formats based on its own video service technology, The present invention relates to a mobile integrated real-time shopping broadcast and an electronic commerce method in which a method of directly producing a shopping program in real time and selling a product through various performances can be made into contents.

Recently, due to the development of communication technology and the diversification and popularization of the media, e-commerce based on the Internet and cable TV, which replace the conventional commerce method which is dependent on the face-to-face sales method, is being activated.

These new commerce media can be broadly divided into Internet and broadcasting.

The Internet is distinguished from conventional broadcasting in that it is possible to transmit not only downward information but also uplink, that is, it is possible for a user to select necessary information or to provide information to a service provider.

Accordingly, it is possible to provide a variety of services using the characteristics of the Internet, and to provide an on-demand service suited to the user's taste.

However, although the amount of data transmitted via the Internet is doubled every three to four months, the transmission speed of the existing communication line is limited, and thus there is a limit to processing the data transmission amount which rapidly increases.

On the other hand, the broadcasting network has a broad frequency band, which has the advantage that the transmission rate of the broadcast is faster than the Internet, and has the ability to transmit data to many end users at the same time using a high TV penetration rate, It surpasses the Internet. However, in the conventional broadcasting method, only top-down information transmission is possible and it is impossible for viewers to directly select necessary information.

Recently, as digital broadcasting enters the commercialization stage, data broadcasting is attracting attention as a new medium having both the selectivity of the Internet and the information transmission efficiency of broadcasting.

Data broadcasting is broadcasting which adds various data while digitizing the TV transmission method, unlike the conventional analog TV using a channel of a broadcasting company, so that multimedia data such as text, still picture, graphic, document, , Which is well suited to the era of convergence of broadcasting and communication in which the client uses the information in a dedicated set-top box.

Data broadcasting related businesses are expected to expand in line with the current trend, and home shopping broadcasters need to develop data broadcasting services that take advantage of the unique characteristics of home shopping.

However, various contents of a broadcasting service which is directly related to a home shopping which is currently being broadcast live have not been developed yet. The content provided by current data broadcasting is mainly composed of text and still images, There is an urgent need to develop a variety of contents using the above-mentioned technology.

In addition, the conventional home shopping broadcasting solution is based on Adobe Air, and can not be executed unless Adobe Air is installed in addition to the app, and customizing can not be performed.

Here Adobe AIR is used to create programs using features such as HTML, JavaScript, Adobe Flash, Flex, and ActionScript on a variety of devices, including desktops, laptops, tablets, This is a platform that allows you to do that.

In particular, the Adobe-based solution of Popcast's iOS service is unstable, it is expensive due to differentiated pricing policy, it is difficult to add or change the function according to the service provider's service, There is a problem that it is difficult to actively develop and introduce.

On the other hand, conventional electronic commerce has a relatively small amount of data usage in the form of image transmission, but has limitations in the presentation method of the information delivery message. In the conventional TV home shopping broadcasting, there is a high fee, Barriers to entry of sellers were high.

In addition, the conventional TV home shopping has a limited C2P market due to the participation of more than a certain size of a company, and there are limitations in information transmission to consumers due to a large number of advertisements, there was.

Here, C2P (computer to phone) refers to a web-based mass-mail sending service that is the same as the BIZ (business) -SMS service, or a case where a calling company is interlocked with a mobile communication company do.

According to recent statistical data (HS Ad 2014.3.13), the use of the three main screen media is as follows: average daily usage time is 48 minutes for computer monitor, 3 hours for TV monitor, 3 for mobile smart device Time was 34 minutes.

According to CISCO (2014.02), 2018 mobile data traffic forecast for 2018, video portion of mobile traffic increased by 9%, mobile portion of mobile traffic increased by 16%, mobile internet connection accounted for 22% The rate of Internet use and video usage increased rapidly with the increase of mobile connection speed.

According to statistical data (Allot, 2011) on mobile data use ratio trends by major areas in 2011, file sharing decreased by 11%, web browsing decreased by 6%, while video streaming increased by 16% , It can be seen that the use rate of video streaming is showing a rapid increase as a first medium in which mobile is surpassing existing media.

(Patent Document 1) KR 2009-0044738 A1

(Patent Document 2) KR 1244106 B1

The object of the present invention is to provide a mobile integrated real-time shopping broadcast and e-commerce method using a real-time mobile shopping broadcasting platform which can enhance customer accessibility with a solution that does not require Adobe Air, .

The problem to be solved by the present invention is not limited to the above-mentioned problem (s), and another problem (s) not mentioned can be clearly understood by a person skilled in the art from the following description.

According to an aspect of the present invention, there is provided a mobile integrated real-time shopping broadcast and e-commerce method comprising: (a) photographing a shopping broadcast moving picture in real time and transmitting it; (b) a load balancing unit receiving load distribution of the shopping broadcast moving picture; (c) the broadcasting server load-distributes the data for the window broadcasting and processes the data for the real-time shopping broadcast and the electronic commerce function for the user computer; (d) processing the data for the Android or iOS broadcast by load distribution of the application server and processing the data for real-time shopping broadcast and e-commerce function for the portable terminal; (e) live streaming data processed by the broadcast server through a real-time e-commerce application installed in the user's computer, and performing the real-time shopping broadcast and e-commerce functions to display on the screen; (f) live streaming the data processed by the app server through the real-time e-commerce application installed in the portable terminal and performing the real-time shopping broadcast and e-commerce functions to display on the screen; And (g) completing the order according to the final purchase decision of the purchaser and blurring the real-time inquiry and the chat content of the displayed plurality of contents on the image currently being broadcasted.

According to another aspect of the present invention, there is provided a mobile integrated real-time shopping broadcast and an electronic commerce method, comprising the steps of: (h) when an electronic settlement agent server processes a payment by a buyer on the Internet .

In order to achieve the above object, the real-time shopping broadcast and e-commerce functions of the mobile integrated real-time shopping broadcast and e-commerce method according to the present invention include a real-time broadcasting function, a past channel viewing function, And a control unit.

In order to achieve the above object, the step (e) or the step (f) of the mobile integrated real-time shopping broadcast and electronic commerce method according to the present invention includes the steps of: (i) A clicked step; (j) displaying a login screen; (k) displaying the plurality of contents after the buyer's login; (l) clicking on a content selected by a buyer from among the plurality of contents; And (m) displaying a detailed screen of the selected content of the content, the sales item, the broadcast time, the sales status, and the seller information.

In order to achieve the above object, in the step (e) or (f) of the mobile integrated real-time shopping broadcast and electronic commerce method of the present invention, when the purchaser is a non-member, A member registration procedure is performed through input of the user; And returning to step (j) when the membership subscription procedure is terminated.

According to another aspect of the present invention, there is provided a mobile integrated real-time shopping broadcast and e-commerce method, comprising: a step of, when a buyer has a query about the selected content, clicking a chat content among the plurality of contents; If the text of the inquiry of the buyer is inputted, the contents of the real-time reply of the seller are blurred and displayed on the image currently being broadcasted; When the inquiry is solved through the chatting process and the buyer temporarily determines to purchase the product, And displaying a purchase menu and a cart storage menu on the screen.

According to another aspect of the present invention, there is provided a mobile integrated real-time shopping broadcast and an e-commerce method, comprising: displaying a screen for prompting a user to confirm or continue viewing when a shopping cart archive menu is clicked; Displaying the shopping information screen; And when the continuous viewing is selected, the broadcasting image is sequentially displayed.

In order to achieve the above object, the mobile integrated real-time shopping broadcast and e-commerce method of the present invention includes: moving to an order / payment screen when the purchase menu is clicked; And displaying the orderer information confirmation screen upon completion of the order when the shipping destination information is input by the purchaser and the payment menu is clicked.

In order to achieve the above object, the mobile integrated real-time shopping broadcast and electronic commerce method according to the present invention is characterized in that, when the user clicks again the content among the plurality of contents, the broadcast is broadcasted and displayed on the screen or the screen .

In order to achieve the above object, the shopping broadcast production function of the mobile integrated real-time shopping broadcast and electronic commerce method according to the present invention comprises: displaying a seller information input screen when a shopping broadcast creation content among the plurality of contents is clicked by a seller; And displaying a merchandise image registration screen when the merchant name, broadcast title, telephone number input and authentication number input are described and stored by the seller; Displaying the product price information, the product quantity and the product detailed information by the seller, displaying a preview / payment screen when the product photograph is registered and stored through the photographing menu and the album selection menu; And when the payment menu is clicked after the preview screen is confirmed by the seller, the opening of the shopping channel is completed and the shopping channel is automatically moved to the opened shopping channel.

In order to accomplish the above object, the shopping broadcast production function of the mobile integrated real-time shopping broadcast and electronic commerce method of the present invention includes at least one of a mobile home shopping, a mobile live event platform, a mobile live auction, a mobile live exhibition, .

In order to accomplish the above object, the above-mentioned further function of the mobile integrated real-time shopping broadcast and electronic commerce method according to the present invention is to provide a service for notifying a user of a notice screen related to a known event, a member rating, personal information correction, shopping details, A shopping information screen, and a setting screen for automatic login, notification setting, and version information are displayed.

The details of other embodiments are included in the detailed description and the accompanying drawings.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and / or features of the present invention and the manner of achieving them will be apparent from and elucidated with reference to the embodiments described hereinafter in conjunction with the accompanying drawings. It should be understood, however, that the invention is not limited to the disclosed embodiments, but may be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. And is provided to fully explain the scope of the present invention to those skilled in the art.

According to the present invention, it is developed as a real-time messaging protocol standard, and can be interlocked with a conventional solution and other software, and can be flexibly developed and a construction cost can be reduced by self-development of a server and a client.

In addition, as a general consumer becomes a seller, it is possible to make content in a way that sells products in real time through direct production of shopping broadcasts through various performances, and diversification of online shopping channels through differentiation through securing new sales channels of mobile shopping broadcasts .

In addition, it will be possible to induce and promote promotion of off-line store visits by linking off-line stores with mobile broadcasts, and it is possible to purchase products while viewing real-time overseas shopping broadcasts, thereby opening up new markets for overseas direct-

In addition, it is possible to provide various types of information on sales products, and to differentiate in the online used market as a differentiator in real time communication.

1 is a configuration diagram of a system for implementing a mobile integrated real-time shopping broadcast and an electronic commerce method according to the present invention.
2 is a flowchart illustrating an overall operation of a mobile integrated real-time shopping broadcast and an electronic commerce method according to the present invention.
FIG. 3 is a flowchart illustrating a partial operation of the login and membership procedure among the real-time shopping broadcast and electronic commerce methods shown in FIG.
FIG. 4 is a screen displayed on the user computer 310 or the portable terminal 320 according to the operation of the login and membership procedure shown in FIG.
FIG. 5 is a flowchart showing a partial operation of the chatting and purchasing steps in the real-time shopping broadcast and electronic commerce methods shown in FIG.
FIG. 6 is a screen displayed on the user computer 310 or the portable terminal 320 according to the operation of the chatting step shown in FIG.
FIG. 7 is a screen displayed on the user computer 310 or the portable terminal 320 according to the operation of the purchasing step shown in FIG.
FIG. 8 is a screen displayed on the user computer 310 or the portable terminal 320 according to the operation of viewing contents again among the mobile integrated real-time shopping broadcast and electronic commerce method according to the present invention.
FIG. 9 is a flowchart illustrating a partial operation of contents for creating shopping broadcasts among mobile integrated real-time shopping broadcasts and electronic commerce methods according to the present invention.
FIG. 10 is a screen displayed on the user computer 310 or the portable terminal 320 according to the operation of the shopping program creation contents shown in FIG.
FIG. 11 is a screen displayed on the user computer 310 or the portable terminal 320 according to the operation of more content among the mobile integrated real-time shopping broadcast and electronic commerce methods according to the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

The terms and words used in the present specification and claims should not be construed as limited to ordinary or dictionary terms and the inventor can properly define the concept of the term to describe its invention in the best way Should be construed in accordance with the principles and meanings and concepts consistent with the technical idea of the present invention.

Throughout the specification, when a component is referred to as being "comprising" or "comprising", it is to be understood that it may include or exclude other components, not the exclusion of any other component, it means.

Also, the terms "part", "unit", "module", "device", "step", and the like described in the specification mean units for processing at least one function or operation, Lt; / RTI >

The portable terminal described below refers to a smart phone, a PDA (personal digital assistant), a portable multimedia player (PMP), a smart pad, etc., which can perform computer-assisted functions such as Internet communication, Includes a wired or wireless terminal such as a desktop computer or a notebook computer.

FIG. 1 is a block diagram of a system for implementing a mobile integrated real-time shopping broadcast and an electronic commerce method according to the present invention. The moving picture shooting units 10 and 20, the shopping broadcasting platform 100, the electronic payment agent server 200, A user computer 310, and a portable terminal 320. The shopping broadcasting platform 100 includes a load balancing unit 110, a broadcasting server 120, an app server 130, and a database unit 140.

2 is a flowchart illustrating an overall operation of a mobile integrated real-time shopping broadcast and an electronic commerce method according to the present invention.

The operation of the mobile integrated real-time shopping broadcast and electronic commerce method according to the present invention will now be described with reference to FIGS. 1 and 2. FIG.

Mobile integrated real-time e-commerce

The mobile integrated real-time shopping broadcast and e-commerce method according to the present invention can be real-time B2C and C2C based on its own video service technology and developed as a real-time messaging protocol (RTMP) It is freely interoperable with the software, and the development of the server and the client itself can be flexibly realized and the construction cost can be reduced.

Here, B2C [business to consumer] refers to the type of transaction in which the goods and services provided by the enterprise are directly provided to the consumer, and since the intermediate transaction is excluded due to the direct transaction between the enterprise and the consumer, You will be able to purchase goods at a price.

In addition, C2C (Customer to Customer) is an e-commerce transaction that is a direct transaction between consumers, and consumers are both the subject of purchase and the subject of supply.

In addition, a real-time messaging protocol is a communication protocol for streaming video, and is a communication protocol designed for real-time server applications such as streaming video and audio content.

That is, as shown in FIG. 1, in order to open a real-time electronic commerce application as a merchant or an individual, a moving picture shooting unit such as the camera 10 or the portable terminal 20 photographs a moving picture for shopping broadcast in real time, (S100).

The real-time messaging protocol of the present invention is 100% compatible with Adobe Flash and can be interworked with other software, real-time transcoding for broadcast relay and mobile web support.

The shopping broadcasting platform 100 receives the shopping broadcasting video shot by the load balancing unit 110 in real time and distributes the broadcasting load to the broadcasting server 120 and the app server 130 respectively for window broadcasting data and Android or iOS By distributing broadcast data, availability and response time are optimized (S200).

In general, load balancing using software is applied for internet service. It is located between the server and the client, and mediates them using the port.

The broadcast server 120 loads the data for the window broadcasting and distributes the data for real-time shopping broadcast and electronic commerce functions for the user's computer such as real-time broadcasting function, past channel viewing function, real time chatting function, (S300).

The app server 130 distributes the data for Android or iOS broadcast to load-balanced data and processes the data for performing a real-time shopping broadcast and an electronic commerce function for a portable terminal (S400).

The database unit 140 stores data for real-time shopping broadcast and e-commerce function execution for the user computer and data for real-time shopping broadcast and e-commerce function execution for the portable terminal, which are processed in the app server 130, processed by the broadcasting server 120 And stores it temporarily.

The user computer 310 installs a real-time e-commerce application and broadcasts the data processed by the broadcasting server 120 to a streamer such as RTMP or RTSP (S320). The user computer 310 receives a plurality of contents through the window- Real-time broadcast, and last-channel re-viewing, real-time chat, and production of a shopping broadcast, and displays it on the screen (S340).

The portable terminal 320 installs a real-time e-commerce application, and the data processed by the app server 130 is live streamed to a streamer such as RTMP, RTSP (for Android), HTTP (for iOS) Real-time shopping broadcast and e-commerce functions of a plurality of contents are performed through a dedicated player or a player dedicated to an iOS broadcast application and displayed on the screen (S440).

The purchaser, who is a general consumer, performs a real-time inquiry and an answer chat process for a plurality of contents displayed using a real-time shopping broadcast and an electronic commerce function executed through the user computer 310 and the portable terminal 320 as needed.

The real-time chat contents are blurred on the currently broadcast image (S500), and the order is completed according to the buyer's final purchase decision in real-time (S600).

The electronic settlement agent server 200 collects the money from the credit card company or the bank that the buyer trades on behalf of the seller so that the buyer can use the credit card or transfer the account on the Internet for payment, (S700).

The specific procedure for executing the real-time e-commerce application is as follows.

FIG. 3 is a flowchart illustrating a partial operation of the login and membership procedure among the real-time shopping broadcast and electronic commerce methods shown in FIG.

FIG. 4 is a screen displayed on the user computer 310 or the portable terminal 320 according to the operation of the login and membership procedure shown in FIG.

3 and 4, when the current barb contents, which are real-time broadcast contents, are clicked on the home page of the real-time electronic commerce application by the purchaser (S341), the login screen is displayed (S342) S347), a plurality of contents are displayed (S348).

If the purchaser is a non-member, the subscription screen is displayed (S344), and the membership procedure is entered through the purchaser by inputting the ID, phone number, personal authentication number, nickname, date of birth, region, (S345).

When the membership subscription process is completed (S346), a plurality of contents are displayed after the purchaser's login (S347, S348).

FIG. 5 is a flowchart showing a partial operation of the chatting and purchasing steps in the real-time shopping broadcast and electronic commerce methods shown in FIG.

FIG. 6 is a screen displayed on the user computer 310 or the portable terminal 320 according to the operation of the chatting step shown in FIG.

FIG. 7 is a screen displayed on the user computer 310 or the portable terminal 320 according to the operation of the purchasing step shown in FIG.

FIG. 8 is a screen displayed on the user computer 310 or the portable terminal 320 according to the operation of viewing contents again among the mobile integrated real-time shopping broadcast and electronic commerce method according to the present invention.

5 and 6, when the buyer selects the content of interest from among a plurality of displayed contents and clicks on the selected content (S510), the buyer selects the content, A detailed screen is displayed (S520).

If the buyer has an inquiry about the selected content (S530), the chat content is clicked (S540), and if the text of the inquiry is inputted (S550) Blurred and displayed (S560) so that both the buyer and the seller can check in real time.

When the buyer temporarily solicits the inquiry about the inquiry through the chatting process and temporarily determines to purchase the product (S570), if the buy-during-broadcast menu is clicked (S580), as shown in FIG. 7, And a cart storage menu are displayed (S590).

When the shopping cart storage menu is clicked by the shopper (S615), a screen for selecting immediately to confirm or continue viewing is displayed (S625). If the shopper wants to immediately check the shopping cart (S626) (S627). If it is desired to continue viewing (S628), the video being broadcast is displayed continuously (S629).

When the buyer who has confirmed the shopping cart finally decides to purchase the product after the question of the inquiry is solved through the chatting process, the purchase menu and the immediate purchase menu are sequentially clicked (S610) As shown in FIG.

When the shipping destination information is input by the purchaser (S640) and the payment menu is clicked (S650), the order is completed and the orderer information confirmation screen is displayed (S660).

In addition, the mobile integrated real-time shopping broadcast and e-commerce method of the present invention may purchase a product by watching a recorded broadcast through a baba content that allows a consumer to view and purchase the broadcast content instead of live broadcasting.

That is, as shown in FIG. 8, when the re-browsing content as the viewing content is clicked by the purchaser, the re-browsing screen for re-viewing the recorded broadcasting is displayed, , Shopping cart storage, purchase and settlement menu.

FIG. 9 is a flowchart illustrating a partial operation of contents for creating shopping broadcasts among mobile integrated real-time shopping broadcasts and electronic commerce methods according to the present invention.

FIG. 10 is a screen displayed on the user computer 310 or the portable terminal 320 according to the operation of the shopping program creation contents shown in FIG.

FIG. 11 is a screen displayed on the user computer 310 or the portable terminal 320 according to the operation of more content among the mobile integrated real-time shopping broadcast and electronic commerce methods according to the present invention.

Meanwhile, the mobile integrated real-time shopping broadcast and electronic commerce method of the present invention can directly produce a shopping program in real time as a general consumer becomes a seller.

9 and 10, when the barbara creation content, which is a shopping broadcast creation content, is clicked by the seller (S810), the seller information input screen is displayed (S820), and the seller displays the seller name, broadcast title, When an input, an authentication number input, and the like are described and stored (S830), a product image registration screen is displayed (S840).

The merchant records the commodity price information, the quantity of commodity, the detailed information of the commodity (S850), registers and stores the commodity photograph through the photographing menu and the album selecting menu (S860) and displays the preview / settlement screen (S870 ).

After the seller confirms the preview screen (S910), the payment menu is clicked (S920), the shopping channel establishment is completed (S930), and the shopping channel is automatically moved to the opened shopping channel (S940).

As shown in FIG. 11, when the contents are clicked on further, the notification screen of the public event, the membership level, personal information correction, shopping history (order / delivery / exchange), benefit management (coupon / mileage) And a setting screen for automatic login, notification setting, and version information are displayed.

Real-time mobile broadcasting

The mobile integrated real-time shopping broadcast and e-commerce method according to the present invention can be easily made as a real-time broadcast producer based on its own video service technology, and can be utilized as various broadcasting solutions according to the option development based on the technology.

In other words, bidirectional communication is possible through the function of the seller and the buyer to chat without restriction of the time and place, and it is possible to watch the broadcast in real time through the Baba function.

Also, general consumers can open shopping programs such as mobile home shopping, mobile live event platform, mobile live auction, mobile live exhibition, mobile live advertisement, and broadcasting directly in real time through the portable terminal 320.

The mobile live event platform enables real-time live participation, such as public auditions, and real-time voting or participation after the promotion.

Mobile Live Auctions can provide information on auction items, real-time bidding and winning.

The mobile live exhibition can provide information by personalizing the information of the booth in real time by chatting with professional reporters or visitors who visited exhibitions or exhibitions that consumers can not visit.

Mobile live advertisement and broadcasting can be used as news and information providing channel for individual or company, and it is possible to transmit various information and advertisement message to broadcasting participants such as incident / accident, traffic, weather, travel, neighborhood restaurant,

As described above, in the mobile integrated real-time shopping broadcast and electronic commerce method of the present invention, the manner in which a seller sells a product through various performances can be made into contents.

Unlike online / mobile shopping malls, which provide conventional image and information, it is possible to diversify online shopping channels through differentiation through securing new sales channels of mobile shopping broadcasting, and it is possible to diversify the online shopping channels and limit the high commission, limit of C2P market expandability, Restricted TV Home shopping can replace broadcasting.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, It will be understood by those skilled in the art that various changes, modifications, substitutions, and equivalents may be made therein without departing from the spirit and scope of the invention.

10 and 20:
100: Shopping Broadcast Platform
110: Load balancing unit
120: Broadcast server
130: App Server
140:
200: Electronic payment agent server
310: user computer
320: Portable terminal

Claims

(a) capturing a shopping animation video in real time and transmitting it to a real-time messaging protocol;
(b) a load balancing unit in the shopping broadcasting platform receives the shopping broadcasting video and load-balances the broadcasting broadcasting data and the data for Android or iOS broadcasting;
(c) the broadcasting server load-distributes the data for the window broadcasting and processes the data for the real-time shopping broadcast and the electronic commerce function for the user computer;
(d) the application server loads the data for Android or iOS broadcast and distributes the data to the mobile terminal for real-time shopping broadcast and e-commerce function execution;
(e) live streaming data processed by the broadcast server through a real-time e-commerce application installed in the user's computer and performing the real-time shopping broadcast and e-commerce functions through a built- ;
(f) Live streaming the data processed in the app server through the real-time e-commerce application installed in the portable terminal, and performs the real-time shopping broadcasting and e-commerce functions through the built-in player for exclusive use of the broadcasting application or the player for iOS broadcasting application Displaying the plurality of contents on a screen; And
(g) completing the order according to the buyer's final purchase decision, blurring the real-time inquiry and the chat content of the displayed plurality of contents on the image currently being broadcasted;
&Lt; / RTI >
Mobile integrated real-time shopping broadcast and e-commerce method.

The method according to claim 1,
(h) when payment of a buyer is made on the Internet, an electronic payment agent server processes the payment;
Lt; RTI ID = 0.0 > 1, < / RTI &
Mobile integrated real-time shopping broadcast and e-commerce method.

The method according to claim 1,
The real-time shopping broadcast and e-commerce functions
A real-time broadcasting function, a last channel re-viewing function, a real-time chatting function, a shopping broadcast making function, and a viewing function.
Mobile integrated real-time shopping broadcast and e-commerce method.

The method according to claim 1,
The step (e) or the step (f)
(i) clicking a live broadcast content on a home page of the real-time e-commerce application by a buyer;
(j) displaying a login screen;
(k) displaying the plurality of contents after the buyer's login;
(l) clicking on a content selected by a buyer from among the plurality of contents; And
(m) displaying a detailed screen of the selected content of the video, the sales item, the broadcast time, the sales status, and the seller information;
Lt; RTI ID = 0.0 > 1, < / RTI &
Mobile integrated real-time shopping broadcast and e-commerce method.

5. The method of claim 4,
The step (e) or the step (f)
When the purchaser is a non-member, displaying a membership screen and performing a membership registration procedure by inputting membership information by a purchaser; And
When the membership subscription procedure is terminated, returning to step (j);
Lt; RTI ID = 0.0 > 1, < / RTI &
Mobile integrated real-time shopping broadcast and e-commerce method.

5. The method of claim 4,
When a buyer has a query about the selected content, clicking a chat content among the plurality of contents;
If the text of the inquiry of the buyer is inputted, the contents of the real-time reply of the seller are blurred and displayed on the image currently being broadcasted;
When the inquiry is solved through the chatting process and the buyer temporarily determines to purchase the product, And
Displaying a purchase menu and a cart storage menu on the screen;
Lt; RTI ID = 0.0 > 1, < / RTI &
Mobile integrated real-time shopping broadcast and e-commerce method.

The method according to claim 6,
When the shopping cart storage menu is clicked, a screen for selecting immediately to confirm or continue viewing is displayed;
Displaying the shopping information screen; And
When the continuous viewing is selected, the broadcasting images are sequentially displayed;
Lt; RTI ID = 0.0 > 1, < / RTI &
Mobile integrated real-time shopping broadcast and e-commerce method.

The method according to claim 6,
Moving to the order / payment screen when the purchase menu is clicked; And
Displaying the orderer information confirmation screen upon completion of the order when the shipping destination information is input by the purchaser and the payment menu is clicked;
Lt; RTI ID = 0.0 > 1, < / RTI &
Mobile integrated real-time shopping broadcast and e-commerce method.

5. The method of claim 4,
Displaying the broadcasted broadcast on the screen or the screen when the viewing content is clicked among the plurality of contents;
Lt; RTI ID = 0.0 > 1, < / RTI &
Mobile integrated real-time shopping broadcast and e-commerce method.

The method of claim 3,
The shopping broadcast production function
Displaying a seller information input screen when a shopping broadcast creation content among the plurality of contents is clicked by a seller; And
A step of displaying a merchandise image registration screen when a merchant name, a broadcasting title, a telephone number input and an authentication number input are described and stored;
Displaying the product price information, the product quantity and the product detailed information by the seller, displaying a preview / payment screen when the product photograph is registered and stored through the photographing menu and the album selection menu; And
A step of automatically opening the shopping channel when the payment menu is clicked after the preview screen is confirmed by the seller and automatically opening the shopping channel;
&Lt; / RTI >
Mobile integrated real-time shopping broadcast and e-commerce method.

11. The method of claim 10,
The shopping broadcast production function
A mobile live event, a mobile live event, a mobile live auction, a mobile live exhibit, and a mobile live advertisement.
Mobile integrated real-time shopping broadcast and e-commerce method.

The method of claim 3,
The above-
And a setting screen relating to an automatic login, a notification setting, and a version information are displayed on a display screen of a notification event, a notification screen of a notification event, a membership level, personal information correction, shopping history, benefit management,
Mobile integrated real-time shopping broadcast and e-commerce method.