KR20090044738A - Method for managing e-commerce using web cam and ucc - Google Patents

Abstract

According to an aspect of the present invention, there is provided a method for operating an electronic commerce using an image camera and user-generated content, comprising: a first step of providing a subscription to a shopping mall server through a client for a customer and a product seller; A second step of storing the subscription information in a database; A third step of selecting a form of a store by a merchandise seller to select a product to be sold, decorating the store, and registering the same in a store management server; A fourth step of setting the maximum number of persons and the maximum number of waiting persons that the seller can respond in the store; A fifth step of notifying, in real time, a customer entrance signal to a merchandise seller when a customer enters a store; A sixth step of asking whether the merchandise seller can serve the customer entering the shop; A seventh step of allowing the product seller and the customer to perform a video conversation about the product information in an environment in which real time voice and video are supported through the video camera and a microphone when the response is possible in the sixth step; An eighth step of registering a customer who enters the store as a standby customer when the answer is not possible in the sixth step; A ninth step in which the customer performs product payment through a payment management server and a cyber money management server to purchase a product; And a tenth step of transmitting the delivery information to the product delivery server management server in order to deliver the completed product to the member.

Description

E-Commerce Operation Method Using Image Camera and User-Generated Contents {METHOD FOR MANAGING E-COMMERCE USING WEB CAM AND UCC}

1 is an overall server configuration block diagram of a system for configuring an electronic commerce operating method using an image camera and user-generated content according to the present invention.

2 is an overall server configuration diagram of an e-commerce operating system using an image camera and user-generated content according to the present invention.

Figure 3 is a flow chart showing the execution step of the electronic commerce operating method using the image camera and the user-created content according to the present invention.

4 is a flowchart illustrating a specific e-commerce method for an e-commerce operating method using an image camera and user-generated content according to the present invention.

Explanation of symbols on the main parts of the drawings

10: shopping mall server 50: store management server

20: video DB server 60: payment management server

30: item management server 70: cyber money management server

40: commodity management server 80: chat server

The present invention relates to a method for operating an electronic commerce using a video camera and user-created content. More specifically, the present invention relates to a shopping mall in an internet environment, which is linked to a video operating environment. The present invention was developed to use the shopping mall provided in the environment in which a video and a real-time video chat are provided. The present invention relates to a method of enabling product consultation or purchase between a store owner and a consumer in real time through a video.

Recently, with the development of the Internet-based technology, various online shopping malls have appeared, and shopping, ordering and payment, payment confirmation, and delivery confirmation of various products can be processed online.

These internet-based shopping malls introduce products by providing flat images or videos through individual websites. Recently, 3D graphic technology has been used to build virtual spaces and to create cyber humans to make shopping on behalf of real people. There are also shopping malls that use characters.

Existing internet shopping mall displays specific product image, price information and product detail information on the internet page, so that consumers can select and purchase the product easily. Most of the time, the performance, quality, and service of the product were evaluated by referring to the purchasers, replies, and comments of other user products posted on a bulletin board or a product review.

In such a situation, when the buyer decides to purchase a product, the cumbersome and insufficient information of the information acquisition process results in a sudden increase in cases of return after purchase, loss of confidence in the shopping mall, and dissatisfaction.

For this reason, if you look at some of the online shopping malls that are currently open, there is a way to provide a chat environment where you can consult with customers in real time or provide a product catalog consisting of videos on a flash screen. Since a site or a virtual shopping mall cannot provide a total shopping method that handles a variety of products such as a department store by handling only a specific product, consumers have to move a lot of site shopping malls, which causes a lot of shopping time or hassle.

In particular, when purchasing items through individual sites, it is difficult to guarantee the quality guarantee or after-sales service, and the purchase process, payment method, and delivery method are different for each site, so it is highly likely that a payment accident or a delivery accident occurs. In the same case, there was a problem that the procedure must be repeated for each site.

Accordingly, the present invention has been made to solve the above problems, and provides a shopping mall that can introduce video chat and video products with the seller in order to make the Internet users feel as if they visited the actual store. It is to provide an online shopping mall system and method that can access product information in real time with a seller and can even negotiate a price.

Another object of the present invention is to provide buyers with a video catalog that introduces the quality, use, etc. of products in consideration of offline and online simultaneous sales environments, and allows buyers to freely chat and exchange information in real time among shops. The system is to provide a light way.

Still another object of the present invention is a system and method for product sellers to easily build a shopping mall by offering a contract sales and signing up and selling a system without a separate shopping mall, and to make a price competitive with the buyer. To provide.

A further object of the present invention is to provide a close communication between an offline store operated by a real product seller and an online store providing video information so that a product seller operating an offline store can conveniently operate an online store without the need for additional personnel. will be.

A further object of the present invention is to provide a catalog of the video format produced by the merchandise seller at the same time or before the customer enters the store and have a video chat with the merchandise seller to ensure confidence in the merchandise and prompt customer response. will be.

The present invention for achieving the above object, the first step for providing a subscription to the shopping mall server through the client for each customer and product seller; A second step of classifying the customer and the product seller through the subscription information and storing the database as unique information according to the classified criteria; A third step of selecting a form of a store by a merchandise seller to select a product to be sold, decorating the store, and registering the same in a store management server; A fourth step of setting the maximum number of persons and the maximum number of waiting persons that the seller can respond in the store; A fifth step of notifying, in real time, a customer entrance signal to a merchandise seller when a customer enters a store; A sixth step of asking whether the merchandise seller can serve the customer entering the shop; A seventh step of allowing the product seller and the customer to perform a video conversation about the product information in an environment in which real time voice and video are supported through the video camera and a microphone when the response is possible in the sixth step; An eighth step of registering a customer who enters the store as a standby customer when the answer is not possible in the sixth step; A ninth step in which the customer performs product payment through a payment management server and a cyber money management server to purchase a product; And a tenth step of transmitting the delivery information to the product delivery server management server in order to deliver the completed product to the member.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 and 2 is a block diagram and configuration diagram showing the overall server configuration of the electronic commerce operating system using the image camera and the user-created content according to the present invention.

First, the configuration server of the system according to the present invention comprises a shopping mall server 10, an information server (120, 220, 320), management server (30, 40, 50, 60, 70) and chat server 80, video DB server 20 The information server is composed of a customer information server 120, a product seller information server 220, a product deliverer information server 320, the management server item management server 30, product management server 40, shops Management server 50, payment management server 60 and cyber money management server 70 is divided into.

Information server (120,220,320) is responsible for processing information such as customer 100 and product sellers 200, mainly the basic personal information and transaction performance, sales trends, sales performance, delivery performance and residual money check, etc. Responsible for the information processing of the customer (100) and the like.

The management server (30, 40, 50, 60, 70) is a store that is a virtual space that the customer 100 and the product seller 200 trades, and the item provided by the product seller 200 through the event to promote the customer , A GUI setting and a graphical environment for displaying products, and a database processing and updating. For example, the item management server 30 handles changes, additions, upgrades, and updates of the item database. It manages the item database according to each situation and setting when there is interoperation and compatibility with the database of environment and request of management of item database.

In addition, the customer information server 120 may not only store and upload the basic information of the customer 100 as a database, but also need information of the customer 100 in order to share information between each customer 100. And it may be exposed to the other customer 100 by the decision, and in addition to the cyber money held by the customer 100 in conjunction with the cyber money management server 70 may be presented to the other customer (100). This basically performs the same information management role as the customer information server 120 in the product seller information server 220 and product seller information server 320.

The chat server 80 provides an environment in which the customer 100 and the product seller 200 or the customer 100 may exchange information or trade with each other by providing a voice, a messenger, or video in real time when he / she purchases a bargain. It serves to provide. At this time, the customer 100 and the product seller 200 may be provided with a video camera and a microphone, so that both the voice conversation and the video screen may be provided in the chat window.

The shopping mall server 10 is connected via a wired / wireless internet communication network 12 through a web browser 11 to input information such as a customer 10 and to perform membership registration, and to transmit and receive information and a database with each server. Act as an intermediary.

The video DB server 20 manages various types of video databases (specifically, video catalogs) in which the system of the present invention produces product information, store information, etc. in a video environment in a virtual reality space, or provides a video output interface. Through this, the market formation through the customer 100 and the product seller 200 in a form in which a plurality of customers 100 can enter or communicate with one shop through interworking with each server. This is done.

The customer 100 can freely enter the various databases provided by the system of the present invention through the video DB server 20 to access the video database, and through this process, the customer 100 selects and visits the shop to The product seller 200 may make contact with and purchase a product.

In addition, cyber money is an exchange value unit utilized in the system of the present invention, the present invention is used in the same system as cash in the system and through the cyber money management server 70, the customer 100, the product seller 200, etc. Can be charged and paid by the electronic payment method, the basic information such as balance and state of charge is stored in the database and stored in the cyber money management server 70, the payment management server 60 is based on the cyber money payment processing Perform Of course, the system of the present invention is also set to enable payment processing through a basic notification method such as credit card or passbook payment.

Such cyber money can also be distributed between each customer 100, such distribution is possible in the same way as gift, lend. In the case of 'gifting', the amount of the gift is deducted from the provider customer 100, and the recipient's customer is increased by that amount. In the case of lending, payment is not made until the period has passed under the same conditions. If not, the payment can be automatically made to the creditor customer by deducting the amount borrowed from the debtor customer.

Hereinafter, the steps of the online image shopping mall operating method using the video camera and the video of the present invention will be described with reference to the accompanying drawings with the functions of each server.

3 is a flowchart illustrating an execution process of an electronic commerce operating method using an image camera and user-generated content according to the present invention.

Referring to FIG. 3, the customer 100, the product seller 200, and the product deliverer 300 are connected to their respective clients 110, 210, and 310 to the web browser 11 through a wired / wireless internet communication network 12. The server 10 is connected.

In other words, in order to access the shopping mall server 10, the customer client 110, the product seller client 210, and the product deliverer client 310 for each of the customer 100, the product seller 200, and the product deliverer 300, respectively. Through the customer information server 120, product seller information server 220, product shipper information server 320 must first be registered and registered, and when the subscription / registration is linked to the item management server shopping mall 100 In the server 30, the customer 100 may select a character used to represent his or her identity in the web browser 11, and the selected character is set as the default character of the customer 100. Of course, the set character can be changed later on the shopping mall server (10).

The merchandise seller 200 then registers information about the store in the store management server 50 to form a store, uploads a business registration certificate that can prove the business, and is approved as a member of the business. When the payment is made through the payment management server 60 and the formation payment, the store in the virtual space executed in the web browser 11 is sold. The shop formation information of the product seller 200 is transmitted to the product seller information server 220 is made into a database.

The store forming step of the product seller 200 may refer to a preset store form in the store management server 50 or select an item having a store database form in the item server 30 to decorate the store.

The store has a basic configuration with a unique show window and a newsstand where products can be arranged. The show window, the newsstand, and the form of the shop can be selected and set in the item management server 30 or the store management server 50. .

The cost according to the item setting is cyber money through the cyber money management server 70 can be charged and paid by the electronic payment method, which is transmitted and stored in the payment management server (60). When the store formation is completed and has a store form, the store is stored and managed in the store management server 40, and the store of the store management server 40 is also transmitted and stored in the shopping mall server 10.

The item managed by the item management server 30 is not only various prop image items such as signs, curtains, flower pots, street lights, etc. for decorating a shop, but also categorized by the category of merchandise in the shop and products in the shop, and the appearance of the shop assistant. It also includes image items for costumes, necklaces, and ornaments. Once the store is formed, the merchandise seller can select the merchandise for sale to the customer from the merchandise database databased on the merchandise management server and display it in the merchandise appropriate for the merchandise sales form of the merchandise seller. For example, in the case of a shoe store, only a product related to shoes can be selected, which is classified according to a category in the system), which is preferably after the predetermined store selection of the store management server 50 and the product management server 40. It is based on the setting for the product selection. When the store formation and product selection are completed in this way, these settings and environments are stored in each of the management servers 40 and 50.

The customer 100 registers the customer information server 120 through his information or membership, and then shopping in the shopping mall server 10 as a character. Expressing in a graphical environment, passing through the entrance can be set up as a step of performing a login, and if there is no customer information or no ID at this time, the above-described shopping mall server 10 first registers a member. Go to step to do.

In addition, by placing a separate building or space around the entrance in the map that is represented before the customer 10 is logged in, it is possible to set a stage that can be waited before login, to check the character of the other customer 100 in the waiting step Another customer 100 may be able to communicate with the character through a chat window. In the waiting phase, a guest (submember) ID can be issued for a customer (100) who has not yet registered as a member, and even before entering (logining) the entrance with such a guest ID, the basic environment represented by the web browser 11 can be checked first. And exchange information through the conversation between the standby customers (100).

When the customer 100 logs in and enters the entrance represented on the map, a space in which various stores formed by each product seller 200 are activated appears, and the customer 100 can identify while shopping.

For example, suppose that the map is provided with a graphic such as a market street by motive of a department store, the customer 100 on the go may briefly display the merchandise of the store through the stand or show window of each store located on each floor. You can see the information.

More specifically, when a user clicks on a store while not in the store, the customer's review, the list of products, and the price range of the product are briefly expressed along with basic information such as the credit and performance of the product seller 200 operating the store. The window may be provided separately.

Of course, it is possible to operate a store two-dimensionally in a general web browser environment without providing such a virtual space, in which case it can be expressed as an active icon block in the form of a banner or other shape, and in particular, a product in the form of a 'sales room'. At the request of the seller 200, it is possible to operate a store that is easy to establish and close as if a chat room is opened.

If you want to know more detailed information of the product list, click 'Read more' in the separate window to expose the complete description of the product so you can check the specific product information and click 'Purchase' to make a purchase immediately. It may be.

And the character of the other customer (100) passing through the store may ask questions about the information about the store or may have a conversation with the character coming from the store to check the product information in real time to make a purchase decision of the customer (100) Can help.

Although the character is located near the store, the information of the desired product can be checked and the product can be purchased, but the customer 100 can directly enter the store and can communicate directly with the product seller 200 in the store. Price bargaining may be possible.

When the customer 100 enters the store, the merchandise seller 200 needs to be aware that the customer 100 has entered the store, so that he or she can prepare to show a video catalog of the product or a conversation attempt to be described later. There will be. Of course, the product seller 200 having only a shop in the web browser 11 according to the present invention can check the web browser 11 in real time and have a sufficient customer response posture, but operates an online store and an offline store at the same time. Since it is almost impossible for the seller of the product 200 to check the web browser 11 in real time, it is necessary to first recognize that the customer 100 has entered his or her store, and thus respond the customer appropriately. To be required.

To this end, the operation of the shopping mall to the customer 100 by the in-store product seller 200 according to the present invention may include setting the number of available customers 100 and waiting customers, and entering the shop of the customer 100. Automatically notifying the merchandise seller 200 of the entrance signal, and the merchandise seller 200 is a step of asking whether or not to respond to the customer 100, after which the merchandise seller 200 is the customer (100) When the product seller 200 can respond to the customer 100, the real-time video chat step with the customer 100, the video catalog selection transmission step to the customer 100 , The payment step, if the product seller 200 is unable to respond to the customer 100, the product seller 200 asks if the long-term absence is a long-term absence, if the store is suspended, waiting customer registration step Waiting customers Asking the user to know the product information, asking if he wants to talk to the seller of the product if he knows the product information, and choosing to wait or receive the video catalog. If the product information is not known, the video catalog is automatically transmitted to play the video catalog in the order desired by the customer.

4 is a flowchart illustrating a specific e-commerce method for an e-commerce operating method using an image camera and user-generated content according to the present invention.

The step of setting the number of available customers and waiting customers is to allow the product seller 200 to set how many customers 100 can have a video chat at the same time, and the video chat with the customer 100 according to the present invention. According to the selection of the merchandise seller 200 can chat with n people in n divided screens, preferably can be set to enable simultaneous video chat with 4 to 6 people.

In addition, the setting of the number of waiting customers is a customer who can wait in the chat room at the same time when the customer 100 is concentrated in the store at the same time and the product seller 200 cannot meet all the customers 100 at once. Setting 100 is preferably such that up to 20 waiting customers can be set.

When the customer 100 enters the store, the web browser 11 monitors such a situation in real time or captures a state in which a separate active window is generated or moved to a separate web page according to the entry, thereby detecting the captured signal. Through the client of the merchandise seller 200 through the merchandise seller 200 to notify the customer entrance signal.

Through this, the product seller 200 may not know the web browser 11 for a while or may not know the status of the customer 100 in real time even when the online store does not care about the offline store operation. to provide.

When the customer 100 enters the store, the customer 100 determines whether the customer is within the available customer response. According to the present invention, the step of determining whether or not to be able to respond automatically determines whether the customer (100) who enters the store through the setting of the available number of persons is a customer within the number of available persons or not, or even if the number is within the available number of persons. When it is necessary to have a long time video conversation with a customer, the product seller 200 asks whether the customer 100 is currently in a video conversation with the customer 100, and the product seller 200 provides an immediate response to the customer 100. It is made to do it.

 In the case of the available number of people, information related to the store, such as a chat window, which allows the user to have a video chat with the merchandise seller 200, and basic information of the shop and a product list, are displayed separately from or around the chat window, At the request of 200), the video catalog can be selectively transmitted to the customer.

The video catalog is a kind of the video database stored in the video DB server. In other words, the video catalog refers to promotional contents, ie, user-generated contents (UCC), produced by the product seller 200, and various products sold by the product seller 200. Promote information about the merchandise seller or the product seller 200 is stored in a video reproducing method, which can be produced separately for each product or it is possible to separately separate the product information for each play time in one video catalog. These video catalogs are designed to overcome the problem that it was difficult to check the trust or size of the product because it was forced to purchase the product in the web environment without checking the actual product. It can have the benefit of being identified in a way.

In the video chat according to the present invention, at least one or more customers 100 checks the faces of the customers and the product sellers 200 through a chat window provided in a video manner that is performed in real time with the product sellers 200, as well as the product. By providing a video that allows you to check the actual state of the voice conversation through the microphone or text input conversation through the keyboard, the product seller 200 can build trust by directly responding to the customer 100 It may have an advantage, and the customer 100 may have the convenience of being able to receive information on product purchase while directly checking the actual product and the product seller.

 In such a video chat, it is possible for two or more customers 100 (simultaneous conversations up to the number of customers set as the maximum number of available persons) to simultaneously talk with one product seller 200.

While this video conversation is in progress between the customer 100 and the merchandise seller 200, he / she can negotiate a commodity price. The bargaining may be performed in a 1: 1 manner through a secret conversation between each other by using a messenger program linking the customer 100 and the product seller 200 provided on the chat server 70, but the conversation method is another simultaneous connection. In order to avoid being exposed to customers, it is basically a text-to-character conversation, but voice chat is also supported.

When the bargaining is carried out and the new product price is agreed, the product seller 200 enters the selling price by entering the selling price. In connection with this, the product information and the selling price are displayed to the customer 100. When the payment is made, the cyber money management server Payment is completed after the interworking processing of the 70 and the payment management server 60.

In addition, regardless of the bargain, if a user wants to purchase a specific product on his own, he or she may click a payment button to move to a payment window or request a quotation and a product purchase contract from a product seller during a video conversation.

In the above-described steps, when the customer who enters the store has a video conversation with the merchandise seller 200 immediately, or when the merchandise seller 200 cannot meet the customer who has entered the shop, as described above, the number of the respondents is excessive or subjective. This can be interpreted as a difficult case to respond to. However, in particular, when the product seller 200 is absent for a long time (approximately 10 to 1 hour in the case of a store in the form of an instant sales room free to open, and 1 to 7 days in the case of a permanent shop), the chat window is not supported. In the non-state state, only the payment window is provided and the goods are sold according to the basic price, or the store server 10 may temporarily request a stop request for the store in advance. Therefore, in spite of the customer's attempt to communicate, the product seller 200 may not respond to the problem of failing to obtain the customer's trust.

In addition, if there is a situation in which the merchandise seller 200 may not be able to leave or access the product, the merchandise seller 200 may set a shop assistant in the store to induce a conversation with the store assistant. You can also conduct a virtual automatic conversation by leading the conversation in a no way. These store assistants are supported by the store management server 50. When the price is determined in advance and inputted to the store management server 50, the store assistant sets the range and rules previously entered by the product seller 200. It is possible to present a bargain price to the customer 100 according to.

Such a store helper may database a frequently asked customer's question or information request in advance and then respond appropriately. The product seller 200 may input such a function through the store helper, and the input information may be stored in a store management server. At 50 it is processed and stored.

Unless long-term absence or temporary absence from the seller, the product seller 200 is recognized as having a conversation with the customer 100 who entered in advance, and the customer who entered after that is registered as a standby customer. Do it.

At this time, it is necessary for the waiting customers to know that they are in a waiting state and to keep the waiting customers in the shop in order to prevent them from easily leaving the shop. For this purpose, product information is quickly delivered to the waiting customers.

First, if the waiting customer does not know whether to know the product information in the store, the video catalog is automatically sent to the waiting customer to watch the video catalog during the waiting time, the product seller 200 and the previous customer 100 As soon as the video chat ends, the video chat window is automatically accessed.

If the waiting customer knows the product information, if the customer wants to ask whether or not they want to talk with the seller 200, if the customer wants to choose to maintain the standby state or download the video catalog, and do not want to talk to the seller 200 If not, go to the payment window to encourage purchase of goods.

When the customer 100 selects a product and bargains or completes a video conversation with the product seller 200 or intends to purchase the product, the cyber money management server 70 and the payment management server 60 are used to pay for the product price. In connection with the payment is completed, in order to deliver the purchased product to the customer 100 after the payment to provide the delivery information to the product delivery information server 320 to deliver through the registered product delivery person (300). And the product seller 200 and the product sender 300 stores the information for paying the product sales fee and product price in the payment management server (60).

As described so far, the configuration and operation of the e-commerce operating method using the image camera and the user-created content according to the present invention have been represented in the above description and the drawings, but this is merely an example and the idea of the present invention is described and described. The present invention is not limited to the drawings, and various changes and modifications are possible without departing from the technical spirit of the present invention.

As described above, according to the electronic commerce operating method using the image camera and the user-created content according to the present invention,

1) Merchants and customers who purchase merchandise can have a video chat through real-time video and audio, allowing them to experience the same shopping experience as in a real offline store and to overcome a web environment with limited conversation status. There is,

2) It is possible to talk with the seller of goods in real time, so you can get the product information directly or bargain the price, which can give you the same fun and satisfaction as shopping in real offline,

3) From the point of view of the merchandise seller, it is possible to easily build a mall by signing up and operating this system through a consignment sales method without establishing a separate shopping mall. Not only get the effect of

4) In the situation where simultaneous conversation with a certain number of people is impossible, by providing a video catalog to the waiting customers during the waiting time, it is possible to prevent the disadvantage of the customers leaving during the waiting time.

5) It has the effect of being able to prepare for close and prompt customer service by notifying product sellers who are operating offline stores at the same time in real time.

Claims (5)

An electronic commerce operation method using a video camera and user-generated content, A first step of providing a membership to a shopping mall server through a client for a customer and a product seller; A second step of classifying the customer and the product seller through the subscription information and storing the database as unique information according to the classified criteria; A third step of selecting a form of a store by a merchandise seller to select a product to be sold, decorating the store, and registering the same in a store management server; A fourth step of setting the maximum number of persons and the maximum number of waiting persons that the seller can respond in the store; A fifth step of notifying, in real time, a customer entrance signal to a merchandise seller when a customer enters a store;  A sixth step of asking whether the merchandise seller can serve the customer entering the shop; A seventh step of allowing the product seller and the customer to perform a video conversation about the product information in an environment in which real time voice and video are supported through the video camera and a microphone when the response is possible in the sixth step; An eighth step of registering a customer who enters the store as a standby customer when the answer is not possible in the sixth step; A ninth step in which the customer performs product payment through a payment management server and a cyber money management server to purchase a product; And a tenth step of transmitting the delivery information to the goods delivery server management server in order to deliver the goods to which the payment is completed, to the delivery process. The method of claim 1, The seventh step, And transmitting a video catalog containing video information of a product in response to a request of a customer during a video conversation. The method of claim 1, further comprising a video camera and user-generated content. The method of claim 1, The eighth step, If the product seller is absent for a long time, the step of applying to stop the shop; characterized in that it further comprises, e-commerce operating method using a video camera and user-generated content. The method of claim 1, The eighth step, Asking the waiting customer whether the product information is known; If the waiting customer knows the product information, asks if he / she wants to talk with the product seller, and if one wants to talk, selecting one of a waiting state or a video catalog, and if not, moving to the ninth step; If the customer does not know the product information, the step of automatically providing a video catalog to the waiting customer to provide a environment for viewing the video catalog during the waiting time; further comprising, the image camera and the user-created content E-commerce operating method using a. The method of claim 1, The seventh step, A method of operating an electronic commerce using an image camera and user-created content, the method further comprising: providing an environment in which a customer and a product seller negotiate a product price to form a new product price.

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