五、發明說明（1 ) 發明背景 1 ·技術範疇： 本發明概略地説明網際網路交易；其明確地説明經由網 際網路買、賣產品。又更明確地説，本發明説明有關買、 賣方經由網際網路購買產品的交談。 2 ·相關技藝説明： 由於經由網際網路（以下可與”網路”交替地使用）買、賣 服務和產品變得越來越普及，故該，，電子商務”的範圍亦相 對地跨越了便宜的項目（像是書本、光碟、個人電腦、食品 雜貨…等等）。亦在網際網路上買、賣包括高價値和高價格 的種類，例如汽車、筇貴的家倶及寶石。 經濟部智慧財產局員工消費合作社印製 ——II-------•裝--- (請先閲讀背面之注意事項再填寫本頁) 買、賣該等項目典型地較爲危險，因其涉及較大的金 額。在該電腦軟體和硬體的世界中，料號可識別產品，且 該買方可於該區域電腦商店中判定競爭的價格。於高價値/ 知位的銷售中，該等項目典型地爲一種和電腦零件差不多 的商品項目，且該等項目通常要求在該等潛在的買方和賣 方之間作言辭的交談，以便改良一個銷售的遠景。該高價 値商品的成本和/或獨特性係與該電腦硬體的商品性質對立 的’其通常不僅止於要求佈告一個影像、一個料號、一個 價格及一個購買的按鈕。 如一個客户進入一個典型的磚和灰泥商店（例如一個電腦 聯營商店），且如該第一站係在一個顯示電腦零件的走席 中’則一個代理人或許不理會該客户。但如該同一個客户 移動至遠等電腦系統的走廊上，則該代理人大概會接近該 -4 -V. Description of the invention (1) Background of the invention 1. Technical scope: The present invention roughly describes Internet transactions; it clearly states that products are bought and sold via the Internet. Still more specifically, the present invention describes conversations about buying and selling products over the Internet. 2 · Relevant technical description: As the Internet (hereinafter referred to as "internet" can be used interchangeably) to buy and sell services and products has become more and more popular, therefore, the scope of "e-commerce" has also relatively crossed Cheap items (such as books, CDs, personal computers, groceries ... etc.). Also buy and sell on the Internet including high-priced items and high-priced items such as cars, expensive furniture and precious stones. Economy Printed by the Consumer Cooperatives of the Ministry of Intellectual Property Bureau——II ------- • Installation --- (Please read the precautions on the back before filling this page) Buying and selling these items is typically dangerous because It involves a large amount of money. In the world of computer software and hardware, the part number can identify the product, and the buyer can determine the competitive price in the computer store in the region. In the high-price 値 / Zhiwei sales, the The item is typically a commodity item similar to a computer part, and the item usually requires a verbal conversation between the potential buyer and seller in order to improve the vision of a sale. / Or uniqueness is the opposite of the nature of the commodity of the computer hardware 'It usually does not stop at the requirement to advertise an image, a part number, a price, and a purchase button. For example, a customer entering a typical brick and mortar store (Such as a computer affiliate store), and if the first stop is tied to a table showing computer parts, then an agent may ignore the customer. But if the same customer moves to the corridor of a remote computer system , The agent will probably approach the -4-
經濟部智慧財產局員工消費合作社印製 A7 ------------- B7_ 五、發明說明（） 客户以提供铴助。該顯而易見的理由爲該電腦的潛在購買 、里和實際的收益金額遠較該電腦零件高很多。經濟學口述 銷售:個電腦的成本較高，但其收益和總利潤額相對地卻 亦較高。雖然，該等銷售的成本（包括該代理人的時間和/ 或佣金）較高，但該酬報卻更多。 於網際網路上，當該客户瀏覽一個網站時，沒有任何一 個代理人可以追蹤該潛在的客户。一般已知，一旦一位線 上的購物者在一個電子商務站上獲得良好的經驗時，則該 購物者將較可能再次折返至該商務站上和購買。增進該客 户折返的機會對一個電子商務網站而言係較重要的，因該 競爭僅爲一個，，敲開”。 士目可，電子商務買、賣系統未將複雜、個性化和即時的 賣方/買方交談功能結合至該等線上網站中。如一個代理人 可與一個潛在的客户交談，以提供該產品的即時資訊、判 定該客户考量購買與否的理由及概略地提供所有面對銷售 情況中其”賣和買”的狀態，則將會改善該等高價値項目 銷售機會。 因此，提供一種允許一網站商人所雇用的—代理人在一 個即時模式下經由該網站與一潛在客户交談之系統、方法 及程式係較可取的。 發明概述 因此，本發明的一個目的爲在該網站的—個網站代理人 和一個潛在客户之間致能即時通訊。 本發明的另一個目的爲在該網站的該網站代理人和兮、严 -5- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) 一裝 經濟部智慧財產局員工消費合作社印製 A7 、發明說明（ 在客户之間提供不同即時通訊模式的選擇。 又本發明的另一個目的爲在該網站的該網站代理人和該 潛在客户之間提供文字、語音和/或語音/視訊通訊。 將如現在所述達成該等先前的目的。一個自動偵測該站 的一個諸問者、及判定該訪問者是否將自一個交談式的銷 售期間獲利之網站伺服器。依照與該訪問者的協定，該伺 月^器可自動地將該訪問者連接至一個代理人上。該等協定 可包括：僅當輸入一個特殊碼時、才致能一個交談式期 門，和/或對一第一次的訪問者致能一個簡略期間。於該網 頁上所顯示的按鈕致能該訪問者任意地選擇一種與一網站 弋理人通訊的方法。1〇gic 〇n b〇ard (〇n b〇ard機載）該網站 伺服器提供一個突現式視窗顯示在，，該訪問者的瀏覽器視窗 和”一個網站代理人其顯示上之一個相對應的視窗中”。 族大現式视窗在該訪問者和一個網站代理人之間提供通 訊匕括聊天、浯甘和浯音/視訊。接著，可在一個網站代 理人和4访問者（間發生一個銷售呈示（通常係有關於高價 =的項目或服務或銷售協助）。此外，可利用多個通訊視 固同時在一個網站代理人的顯示上以一種平行的方式容 納多個訪問者。 將於下詳細的書面説明中顯見本發明該等上面和補充的 目的、特性及優點。 圖式簡單説明 將於該附加的申請專利範圍中陳示該等視爲顯示本發明 其特徵（新穎的特性。然而，藉由參考下面-個例證性具 (請先閲讀背面之注意事項再填寫本頁) 訂-- -6- 511014 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明說明（ 體實施例的詳述、及連同研讀該等伴隨的圖式，將更能察 、知本發明其本身和一個較可取的使用模式、及有關本發明 其更進一步的目的和優點。 圖1，描述一種用以於一潛在性網際網路購買期間、提供 瞬間發出訊息之系統，其中可於該系統實施本發明一個較 可取的具體實施例； 圖2，爲根據本發明一具體實施例之一個代表性的網頁， 该網頁在一個網站上顯示一件銷售的商品； 圖3，描述根據本發明一較可取具體實施例之一種用以於 一潛在性網路購買期間、提供瞬間發出訊息之方法； 圖4，爲根據本發明一較可取具體實施例、例證説明一個 客户和一個網站伺服器之間的交談； 圖5 ’描述根據本發明一較可取具體實施例之一種用以判 定一第一次買方之方法； 圖6，爲根據本發明一較可取具體實施例、例證説明一種 系統的南階方塊圖’其中該系統結合列印媒體和網際網路 媒體，以在電子商務網站上提供當前的協助； 圖7，爲描述根據本發明一較可取具體實施例之一種用以 容納一單一高價値項目其多個買方之系統的高階方塊圖； 及 圖8 ’更詳盡地討論根據本發明一較可取具體實施例之一 種用以容納一個單一高價値項目其多個買方、或用以容納 拍賣個別高價値項目其多個買方之系統。 較可取具體實施例詳述 t纟氏 適用中國國家標準(CNS)A4規袼（2ΐ〇· x 297公釐） i n n I 1- n ·1> tmmm 1 I ϋ I 1 emmm tmme ϋ am— I «1·· mlm mmamm i— ·_1 «ϋ Bi·· (請先閱讀背面之注意事項再填寫本頁) 五、發明說明（5) (請先閱讀背面之注意事項再填寫本頁) 現在參考該等圖示，特別是圖1，其描述-種用以於-潛 在性網際網路購買期間提供瞬間發出訊息之系統100,其中 可於及系統中實施本發明—較可取具體實施例。客户電腦 =經由數據機（未顯示）連接至網際網路上（下文中意指爲 孩"網路”），且其利用一個劉覽器客户（未顯示）電子化地連 接到該網路的網站上。因客户電腦102連接到網站104上， 故電腦102的終端機顯示出該圖形呈示、或網頁106。該網 ^地包括文字、影像，其亦常常包括語音和視訊。於 本發明中，雖然可以該等所有不同形式的網站呈示顯示在 終端機上，但爲了簡化該解說，此處將僅利用文字和影像 説明該具體實施例。 經濟部智慧財產局員工消費合作社印製 斤網頁1G6顯示-個網路商人的產品或產品線，且可包括該 等所示產品的定價（將於圖2中作更進一步的説明）。於一個 典型顯示商品的網頁上，通常具有影像和推銷的文字，其 包按下以獲得更多資訊"、”至另一頁”或執行一個線上 購貝之圖形按鈕。瞬間發出訊息視窗1〇8不會一直呈現在 孩網頁上，當該商人網站上的電子商務伺服器j 1〇偵測出一 個又談式即時銷售協助的請求時，則將瞬間發出訊息視窗 108傳輸給該客户的電腦。於電子商務伺服器i 1〇偵測出該 請求及自動地在網站上通知銷售代理人i 12之後，其致使該 視窗突現在電腦102的顯示中，及在電腦1〇2和銷售代理人 112之間致能雙向通訊。 參考圖2，例證説明根據本發明一具體實施例之一個代表 性的網頁，該網頁在一個網站上顯示一件高價値/成本的銷 -8- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 511014 A7 B7 -e--------—__ 五、發明說明（） 售商品。在一個客户電腦終端機經由該網路連接之後，則 於該終端機上顯示出網頁200。網頁200包鉍窗心± ’ ^你圃形表示的按 鈕204、文字及一個銷售項目的照片202。盤 _ t 可~個熟知此技 藝的人來説，將察知此爲一張網頁的一個簡例，其可略爲 複雜或繁瑣。此外，該網頁可包含音效和移動圖示'。 如該文字中所示，其鼓勵該客户藉由按下該其中一個圖 形表示的按鈕204以搜尋當前的協助。如該客户按下其中_ 個按紐204時，則該電子商務伺服器使該客户和一個當前的 代理人之間產生一個連接，且一個發出訊息视窗2〇6 =現在 該瀏覽器螢幕中。一種類似的系統爲網際網路上的一個聊 天室。一個參與者開啓一個聊天室，且每一個參與者”簽” 入以參與。該等參與者能夠利用鍵盤輸入以藉由文字的交 談相互聊天或通訊。同時，可將聊天室架構成僅允許特殊 的成員。 通常在該網頁上顯示一個提示給客户，，，無法下载軟體， 以在該網站和該客户之間協助或允許一個聊天、語音或視 訊連接”。 經濟部智慧財產局員工消費合作社印製 <請先閱讀背面之注意事項再填寫本頁) 現參考圖3，描述一種根據本發明一較可取具體實施例之 一種用以於一潛在性網路購買期間提供瞬間發出訊息之方 法。該處理從步驟300開始，其説明一個商人網站上的該電 子商務伺服器偵測到一個存取該網站之潛在的客户。該處 理繼續進行至步驟302，其例證説明判定該潛在的客户是否 要求人性化的交談。該伺服器搜尋相對應至該客户按下該 網頁上顯示之該其中一個按鈕（該客户可按下文字、影像、 ** 9 - 本紙張瓦度適用中國國家標準（CNS)A4規格(210 X 29f公釐) 511014 A7 B7____ 五、發明說明（7 ) (請先閱讀背面之注意事項再填寫本頁) 圖形...等等）的一個信號。每一個按鈕將一個不同的信號傳 、送給該伺服器。如判定不需要人性化交談（按下一個不同於 該等交談按麵的按紐，或無任何按麵），則該處理折返至步 驟300。如判定需要人性話化交談，則該處理改而進行至步 驟304，其描述該伺服器傳送一個發出訊息信號給一個代理 人0 該處理行進至步驟306,其例證説明判定該客户所要求的 該發出訊息模式。如按下該聊天鈕（參看圖2)，則該處理行 進至步驟308，描述在該代理人和該客户之間設定一個文字 發出訊息模式。接著，該處理進行至步驟3 14，例證説明該 伺服器設定該通訊連接的型式和以信號通知該代理人該通 訊連接的型式。如按下該語音鈕（圖2)，則該處理改而進行 至步驟310，其描述該伺服器在該代理人和該客户之間設定 一.個語音連接。接著，該處理進行至步驟3 14。 經濟部智慧財產局員工消費合作社印製 如按下該語音/視訊鈕，則該處理進行至步驟3 12，例證 説明該伺服器在該代理人和該客户之間設定語音/視訊連 接。接著，該處理繼續至步驟3 14，描述該伺服器設定該通 訊連接的型式和以信號通知該代理人該通訊連接的型式。 接著，該處理行進至步驟3 16,例證説明該伺服器經由該適 當的連接將live連接至該客户上。繼之，該處理行進至步 驟3 17，描述在該客户瀏覽器中突現一個視窗插入，以顯示 該文字發出訊息、語音、或顯示語音、及圖形。 該處理繼續至步驟3 18，例證説明發生該客户所要求的該 交談。該客户和代理人就該（等）有興趣的項目作交談，直 -10- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） i!U14 經濟部智慧財產局員工消費合作社印製 五Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 ------------- B7_ V. Description of Invention () Customers to provide assistance. The obvious reason is that the potential purchase, purchase, and actual revenue of the computer is much higher than the computer parts. Oral Economics Sales: The cost of a personal computer is higher, but its revenue and total profit are relatively high. Although the cost of such sales (including the agent's time and / or commission) is higher, the reward is more. On the Internet, when the customer browses a website, no agent can track the potential customer. It is generally known that once an online shopper has a good experience on an e-commerce site, the shopper is more likely to return to the commerce site and purchase again. Increasing the opportunity for this customer to return is more important for an e-commerce website, because the competition is only one, knock it out. "Shimeike, the e-commerce buying and selling system has not complicated, personalized and instant sellers. / Buyer chat functionality is integrated into these online websites. For example, an agent can talk to a potential customer to provide real-time information about the product, determine the customer's reason for considering the purchase or not, and roughly provide all the sales faced Its "sell and buy" status will improve the sales opportunities of such high-priced projects. Therefore, it provides a method that allows a website businessman to hire an agent to talk with a potential customer via the website in an instant mode. Systems, methods and programs are preferred. SUMMARY OF THE INVENTION Accordingly, one object of the present invention is to enable instant communication between a website agent and a potential customer of the website. Another object of the invention is to provide the website Agents of this website and Xi, Yan-5- This paper size applies to China National Standard (CNS) A4 specifications (210 X 297 mm) (please first Read the notes on the back and fill in this page) A7 printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs, the invention description (providing the choice of different instant communication modes between customers. Another object of the present invention is on the website Provide text, voice and / or voice / video communication between the website agent and the potential customer. These previous purposes will be achieved as described now. An auto-detection of a questioner of the station and a determination of the Whether the visitor will profit from a chat session. According to the agreement with the visitor, the server may automatically connect the visitor to an agent. These agreements may include : Only when a special code is entered, a conversational gate is enabled, and / or a brief period is enabled for a first-time visitor. The button displayed on the webpage enables the visitor to arbitrarily Select a method to communicate with a website manager. 10gic 〇nb〇ard (onboard) The website server provides a pop-up window to display the browser of the visitor. Browser window and "in a corresponding window on the display of a website agent". The clan window provides communication between the visitor and a website agent, including chat, chat and audio / video. . Then, a website agent and 4 visitors (a sales presentation occurs (usually related to high price = items or services or sales assistance). In addition, multiple communications can be used at the same time as a website agent The display accommodates multiple visitors in a parallel manner. The above and supplementary objects, features, and advantages of the present invention will be apparent in the detailed written description below. A brief description of the drawings will be included in the scope of this additional patent application These are shown as showing the characteristics of the present invention (new features. However, by referring to the following-an illustrative tool (please read the precautions on the back before filling out this page) Order --- 6- 511014 A7 B7 Economy Printed by the Consumer Cooperatives of the Ministry of Intellectual Property Bureau. 5. Description of the invention (the detailed description of the embodiment, together with the accompanying drawings, will better understand and understand the invention and its A preferred mode of use and further objects and advantages related to the present invention. FIG. 1 illustrates a system for providing instant messaging during a potential Internet purchase, in which a preferred embodiment of the present invention can be implemented in the system; FIG. 2 is a specific implementation according to the present invention An example is a representative webpage that displays a sale item on a website; FIG. 3 depicts a preferred embodiment of the present invention for providing instant delivery during a potential online purchase. Method of message; Figure 4, a preferred embodiment according to the present invention, illustrating the conversation between a client and a web server; Figure 5 'describes a preferred embodiment according to the present invention for determining A method for a first-time buyer; FIG. 6 is a block diagram illustrating the south-level block diagram of a system according to a preferred embodiment of the present invention, where the system combines print media and Internet media to serve e-commerce websites. Current assistance is provided above; FIG. 7 is a diagram illustrating a preferred embodiment according to the present invention for accommodating a single high price item A high-level block diagram of a system of multiple buyers thereof; and FIG. 8 'discusses in more detail one of the preferred embodiments of the present invention for accommodating a single high-price project with multiple buyers, or for accommodating individual high-price auctions値 Project its multiple buyer systems. The preferred embodiment details that t 纟 applies the Chinese National Standard (CNS) A4 regulations (2ΐ × · 297 mm) inn I 1- n · 1 > tmmm 1 I ϋ I 1 emmm tmme ϋ am— I « 1 ·· mlm mmamm i— · _1 «ϋ Bi · (Please read the precautions on the back before filling this page) 5. Description of the invention (5) (Please read the precautions on the back before filling this page) Now refer to this Figures, especially Figure 1, describe a system 100 for providing instant messaging during a potential Internet purchase, in which the invention can be implemented in the system-a more preferred embodiment. Client computer = a website that is connected to the Internet via a modem (not shown) (hereinafter referred to as "Children"), and uses a Liu client (not shown) to electronically connect to the network Since the client computer 102 is connected to the website 104, the terminal of the computer 102 displays the graphic presentation, or the web page 106. The network includes text, images, and often includes voice and video. In the present invention, Although all these different forms of website presentations can be displayed on the terminal, in order to simplify the explanation, only the text and images will be used to illustrate this specific embodiment. The Intellectual Property Bureau of the Ministry of Economic Affairs's Consumer Cooperatives printed the web page 1G6 display -An online merchant's product or product line, and can include pricing for those products shown (further explained in Figure 2). On a typical web page displaying products, usually with images and promotional text , It includes pressing the button to get more information, "Go to another page" or execute a graphic button for online purchase of shellfish. Instantly send a message window 108 will not keep Now on the homepage, when the e-commerce server j 10 on the merchant's website detects a request for talk-back instant sales assistance, it will instantly send a message window 108 to the client's computer. After the device i 10 detects the request and automatically notifies the sales agent i 12 on the website, it causes the window to appear in the display of the computer 102 and enables between the computer 102 and the sales agent 112 Two-way communication. Referring to FIG. 2, a representative webpage according to a specific embodiment of the present invention is illustrated. The webpage displays a high price / cost pin on a website. ) A4 specification (210 X 297 mm) 511014 A7 B7 -e --------—__ 5. Description of the invention () Sale of goods. After a client computer terminal is connected via the network, A webpage 200 is displayed on the terminal. The webpage 200 contains a bismuth window center ± '^ your garden-shaped button 204, text, and a photo 202 of a sales item. Pan_t can ~ for a person who is familiar with this technology, will know This is a web page A brief example, which can be slightly complicated or cumbersome. In addition, the webpage can include sound effects and mobile icons'. As shown in the text, it encourages the customer to search by pressing one of the graphically-represented buttons 204 Current assistance. If the customer presses one of the _ buttons 204, the e-commerce server creates a connection between the customer and a current agent, and a message window is displayed. A similar system is a chat room on the Internet. A participant opens a chat room, and each participant "checks in" to participate. These participants can use keyboard input to use textual Chat with each other or chat. At the same time, chat rooms can be configured to allow only special members. A reminder is usually displayed to the customer on the webpage, and software cannot be downloaded to assist or allow a chat, voice, or video connection between the website and the customer. "Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs < (Please read the notes on the back before filling this page.) Now referring to FIG. 3, a method for providing instant messaging during a potential online purchase according to a preferred embodiment of the present invention is described. The process starts from Step 300 begins, which indicates that the e-commerce server on a merchant's website has detected a potential customer who accesses the website. The process continues to step 302, which exemplifies determining whether the potential customer requires a humane Chat. The server searches until the customer presses one of the buttons displayed on the webpage (the customer can press text, images, ** 9-The paper's wattage is subject to the Chinese National Standard (CNS) A4 specification ( 210 X 29f mm) 511014 A7 B7____ 5. Description of the invention (7) (Please read the precautions on the back before filling this page) Graphics ... etc.) A signal from each button. Each button sends a different signal to the server. If it is determined that a humane conversation is not required (press a button different from the conversation button or no button), then The process returns to step 300. If it is determined that humanized conversation is required, the process proceeds to step 304 instead, which describes that the server sends a message signal to an agent 0. The process proceeds to step 306, which illustrates Determine the messaging mode required by the client. If the chat button (see Figure 2) is pressed, the process proceeds to step 308, which describes setting a text messaging mode between the agent and the client. Next, The process proceeds to steps 3 to 14, which illustrates that the server sets the type of the communication connection and signals the agent to signal the type of the communication connection. If the voice button (Figure 2) is pressed, the process proceeds to Step 310, which describes that the server sets up a voice connection between the agent and the client. Then, the process proceeds to step 3 14. Intellectual Property Bureau, Ministry of Economic Affairs If the consumer / consumer cooperative prints that the voice / video button is pressed, the process proceeds to step 3 12 to illustrate that the server sets up a voice / video connection between the agent and the customer. Then, the process continues to step 3 14, describe the type of the communication connection that the server sets and signal the agent the type of the communication connection. Next, the process proceeds to step 3 16, which illustrates that the server connects live to the server via the appropriate connection. The customer. Then, the process proceeds to step 3-17, describing that a window is inserted in the client's browser to display the text to send a message, voice, or display voice, and graphics. The process continues to step 3 18 , Exemplifying that the conversation requested by the customer occurred. The customer and the agent talked about the item (s) that are of interest, etc. -10- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) i! U14 Staff Consumption of Intellectual Property Bureau, Ministry of Economic Affairs Cooperative print five
發明說明（） 到達到一個決策爲止。接著，該處理繼續進行至步驟32〇， :描述判定該客户是否將繼續在該鋼站上購物。如判定該購 物未完成’銷售或無銷售，則該處理折返至步驟3〇〇，其例 證說明該伺服器偵測一個潛在客户的網站存取。如判定該 購物完成，則該處理改而行進至步驟322，描述如發生一項 銷售，則該伺服器結束該連接和處理該等財務交易（例如公 佈信用卡資訊）；或如未發生一項銷售，則該伺服器僅結束 琢連接。接著，該處理折返至步驟3〇〇，描述該伺服器偵測 潛在客户的網站存取。 參考圖4 ’例證説明根據本發明一較可取具體實施例之一 個客户和一個網站之間的交談。客户4〇〇(亦意指爲買方）利 用一個網際網路瀏覽器客户連接至一個網站（未顯示）的一 個電子商務伺服器1 10上。經由網際網路在該網站和客户 400之間發生通訊和交易。交易包括轉移金錢、客户協助、 接收銷售玎單…等等。當客户存取該網站時，伺服器11〇檢 視琢瀏覽器的一個” e〇〇kie ”，其中該” c〇〇kie，，識別客户4⑼ 先前曾訪問過該網站。一個c〇〇kie爲該伺服器接附在_個 訪問者瀏覽器上的一個識別檔，其包含該網站伺服器可讀 取的資訊。如該伺服器偵測出c〇〇kie 404，則該伺服器可 存取該客户於先前訪問時所可能提供的任何資訊。該隨即 存取資訊提供給任何與該等網站工具相關的代理人，以改 良對該客户的服務和增進一個銷售的機會。 如沒有任何cookie，則該伺服器可將一個co〇kie增加到該 瀏覽器中，並將任何於客户400訪問時所搜集到的資訊包括 本紙張尺度適用中國國家標準（CNS)A4規格（21〇 x 297公釐） (請先閱讀背面之注意事項再填寫本頁) 裝 A7 __________B7 _ 五、發明說明（9 ) 在其中。此外，如無任何cookie，則該伺服器將傳輸一個” :電子贈券”，其中該電子贈券將出現在客户4〇〇其顯示上的 琢瀏覽器視窗中。電子贈券402爲一個文字訊息，其中該客 户按下電子贈券402以接受一段預先決定的免費銷售協助期 間。電子贈券402提供客户400—種輕鬆的方式、以一位當 前的代理人作爲一個引導者去學習該網站的複雜事物。提 供和接受電子贈券402爲一個當前代理人可用以改良一個高 價値商品其銷售機會的另一項工具。 現參考圖5，描述一種根據本發明一較可取具體實施例之 用以判定一第一次買方之方法。該處理從步驟5〇2開始，其 描述該客户（使用者）利用一個滑鼠按下該客户瀏覽器視窗 中所顯示的一個超鏈結，以到達該網站中。該處理繼續至 步驟504，例證説明判定該瀏覽器是否有一個相關的 cookie。如判定該瀏覽器有一個關於該網站之相關的c〇〇kie 時，則該處理行進至步骤506，其描述對該客户的該等特徵 分析該cookie。接著，該處理繼續進行至步驟5 12，其例證 説明判定該使用者是否需要一個當前代理人的任何協助。 折返至步驟504，如判定該客户的瀏覽器沒有一個與該網 站相關的cookie時，則該處理改而行進至步驟5〇8，其例證 説明該伺服器將該客户分類成一第一次訪問者/買方^接 著’ ▲處理進行至步驟510 ’其描述該词服器將一個cookie 傳送給該瀏覽器，以使該客户與該網站相關聯。該處理繼 續至步驟512，例證説明判定該使用者是否需要一個當前代 理人的任何協助。如判定該使用者不需要任何協助，則該 -12- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) 裝 訂： 經濟部智慧財產局員工消費合作社印製 511014 10 五、發明說明（ 處理仃進至步驟514,描述該使用者繼續M該網站或退出 孩網站。如判定該使用者確實需要幫助，則該處理進行至 步驟516，例證説明該網站代理人正連接到該客户上。該處 理中所有的交易均經由網際網路發生。其它的具體實施例 可包括不同的通訊模式（包括電話、郵寄、電子郵件)组合。 參考圖6，例證説明根據本發明一較可取具體實施例結合 ^印媒體和畴網路媒體’以在—個電子商務網站上提供 當前的協助。説明網頁602(通常爲該網站的首頁），將説明 的焦點集中在編碼輸入區塊6〇6和啓動鈕6〇4上，而未顯示 大標題或圖形。一個電子商務零售商其一個目前的客户將 在區塊606中輸入特殊碼612，以便經由網際網路取得一個 當前代理人的免費協助。 、高價値的零售商瞭解銷售給一個目前的客户比培養一個 新的客户容易。因此，如該零售商亦傳出定期的銷售文件 和目錄，則可提供一張卡或一個客户碼給該客户存取該零 售商的網站。例如，該驰名的Neiman_Marcus (德克薩斯 州、達拉斯）目錄6〇8其一個客户的地址區塊6ι〇將包含一個 鼓勵該領受者存取該Neiman_Marcus網站的訊息Μ】、連同 該地址。一個目錄郵售商店（像是威斯康辛州、 經濟部智慧財產局員X消費合作社印製 的Lands，End)亦可藉由提供一個編碼和訊息給該較可取的 客户以增加銷售。 該商人已將客户資訊存放在其資料庫中。當該客户利用 該編碼造訪、存取該網站和請求當前的服務時，將由該資 料庫中薇可用的資訊協助該客户。該商人可僅將該編碼傳 -13 511014Description of the invention () Until a decision is reached. Next, the process proceeds to step 32, where it is described whether or not the customer will continue shopping at the steel station. If it is determined that the purchase has not been completed 'sale or no sale, the process returns to step 300, which illustrates that the server detects a potential customer's website access. If it is determined that the shopping is complete, the process proceeds to step 322 instead, describing that if a sale occurs, the server ends the connection and processes the financial transactions (such as publishing credit card information); or if a sale does not occur , The server only ends the connection. The process then returns to step 300, which describes the server's detection of website access by potential customers. Referring to Fig. 4 ', a conversation between a client and a website according to a preferred embodiment of the present invention is illustrated. The client 400 (also referred to as the buyer) uses an internet browser to connect the client to an e-commerce server 110 of a website (not shown). Communication and transactions occur between the website and the customer 400 via the Internet. Transactions include transferring money, customer assistance, receiving sales orders ... and more. When a customer accesses the website, the server 11 looks at an "e〇kie" of the browser, where the "c〇kie," identifies the customer 4⑼ has previously visited the site. A c〇kie is The server is attached to an identification file on _ visitor's browser, which contains information that can be read by the web server. If the server detects c〇kie 404, the server can access Any information that the customer may have provided during previous visits. The immediate access information is provided to any agent associated with such website tools to improve the service to the customer and increase the opportunity for a sale. Without any cookies, Then the server can add a co〇kie to the browser, and include any information collected during the visit of the customer 400, including the paper size applicable to the Chinese National Standard (CNS) A4 specification (21〇x 297 mm) ) (Please read the notes on the back before filling out this page) Install A7 __________B7 _ V. Invention Description (9) in it. In addition, if there is no cookie, the server will transmit a ": electronic coupon", where The electronic coupon will appear in the browser window on the display of the customer 400. The electronic coupon 402 is a text message in which the customer presses the electronic coupon 402 to accept a predetermined period of free sales assistance. E-coupon 402 provides customers 400-an easy way to learn the complexities of the site with a current agent as a guide. Providing and receiving e-coupon 402 as a current agent can be used to improve a high price 値Another tool for the sales opportunity of a commodity. Referring now to FIG. 5, a method for determining a first-time buyer according to a preferred embodiment of the present invention is described. The process starts from step 502, which describes the The client (user) uses a mouse to click on a hyperlink displayed in the client's browser window to reach the website. The process continues to step 504, which exemplifies whether the browser has a related cookie If it is determined that the browser has a relevant c〇〇kie about the website, the process proceeds to step 506, which describes the client's Analyze the cookie. Then, the process proceeds to step 5-12, which exemplifies determining whether the user needs any assistance from a current agent. Returning to step 504, if it is determined that the client's browser does not have one with the website For related cookies, the process proceeds to step 508 instead, which exemplifies that the server classifies the client as a first-time visitor / buyer ^ followed by '▲ Processing proceeds to step 510' which describes the word server The browser passes a cookie to the browser to associate the customer with the website. The process continues to step 512, which exemplifies determining whether the user needs any assistance from a current agent. If it is determined that the user does not need any assistance, the -12- this paper size applies to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read the precautions on the back before filling this page) Binding: Economy Printed by the Ministry of Intellectual Property Bureau's Consumer Cooperatives 511014 10 V. Invention Description (The process proceeds to step 514, describing the user to continue the site or exit the child site. If it is determined that the user really needs help, the process proceeds to Step 516 illustrates that the website agent is connecting to the customer. All transactions in this process occur via the Internet. Other specific embodiments may include different communication modes (including telephone, mail, and email) combinations. With reference to FIG. 6, an exemplary embodiment of the present invention is used to combine print media and domain Internet media to provide current assistance on an e-commerce website. A description page 602 (usually the homepage of the website) , The focus of the description will be on the coded input block 606 and the start button 604 without displaying the headline or graphics. An e-commerce retail A current customer will enter a special code 612 in block 606 to obtain free assistance from a current agent via the Internet. A high-priced retailer understands selling to a current customer rather than cultivating a new one. Easy. Therefore, if the retailer also sends out regular sales documents and catalogs, a card or a customer code can be provided to the customer to access the retailer's website. For example, the well-known Neiman_Marcus (Texas State, Dallas) Directory 608, one of its client's address blocks 6ι0 will contain a message encouraging the recipient to access the Neiman_Marcus website], along with the address. A directory mail order store (such as Wisconsin, Economy The Intellectual Property Bureau member X Consumer Cooperative's Lands, End) can also increase sales by providing a code and message to the preferred customer. The merchant has stored customer information in its database. When the customer uses When the code visits, accesses the website, and requests current services, the customer will be assisted by the information available to Wei in the database. The merchant The encoding only pass -13511014
五、發明說明（ 經濟部智慧財產局員工消費合作社印製 給下面的客户―該等已知購買某些項目的客户；和該等 、再汀貨/南價位買者的客户。 參考圖7,描述根據本發明一較可取具體實施例之一種用 以谷納一單一高價値項目其多個買方之系統的高階方塊 圖。潛在買方700、712及716連接至高價値網頁7〇2上視窗 710、714及718爲該等將每一個買方連接至一個網站代理人 上的通訊視窗。每一個客户在其電腦上之該客户的瀏覽器 視窗中的一個分割顯示上瀏覽_個供銷售或拍賣的高價値 項目繪晝704”。與該銷售项目相關的爲該分割螢幕上所 ·’’、員示的個瞬間發出訊息视窗。該網站的代理人經由該網 站伺服器和網際網路、以瞬間發出訊息與每一個客户通 訊。將於圖8中對該系統作一個更詳盡的例證説明。 現參考圖8，更詳盡地纣論根據本發明一較可取具體實施 例t 一種用以容納一個單一高價値項目其多個買方、或用 以容納拍賣各別高價値項目其多個買方之方法。網站代理 人電腦顯示螢幕8GG由多個説明_銷售狀態其不同需求的視 窗組成。視窗802包含該銷售項目的資訊。聊天視窗_、 m、81〇及812瀏觉多個連接的買方。對話視窗綱顯示該 代理人和該等買方之間的對話。 該代理人可同時與所有的買方通訊，或該代理人可盘― 個單-的買方作-個私人和單方的交談。例如 818(由聊天視窗8〇6代表他的電腦）可向該代理人陳述二點 意見’ ”可在另-個網站上以較少的錢取得該相同的商品::’ 。爲了不願因和該等所有的買方溝通—個論題而可能損害 -14- 私紙張尺度適用中國國家標準（CNS)A4規^ (210 X 297公釐丁 (請先閱讀背面之注意事項再填寫本頁) 裝 訂： ^υΐ4V. Description of the invention (Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs to the following customers-those customers who are known to purchase certain items; and those customers who re-purchase goods / South-price buyers. Refer to Figure 7, A high-level block diagram depicting a system that uses multiple buyers for a single high-priced card project according to a more preferred embodiment of the present invention. Potential buyers 700, 712, and 716 are connected to the high-price card page 702 on window 710, 714 and 718 are the communication windows that connect each buyer to a website agent. Each customer browses a high price for sale or auction on a split display in the customer's browser window on his computer.値 Project drawing day 704 ". The related to the sales item is the instant message window on the split screen. The agent of this website sends it out instantly via the website server and the Internet. The message communicates with each customer. A more detailed illustration of the system will be given in FIG. 8. Referring now to FIG. 8, a more detailed implementation of the present invention will be described in more detail. Example t A method for accommodating multiple buyers of a single high-priced project, or for accommodating multiple buyers of individual high-priced projects for auction. Website agent computer display screen 8GG by multiple descriptions_sale status and its different needs Windows 802 contains information about the sales item. Chat windows _, m, 810, and 812 browse multiple connected buyers. The dialog window outline shows the dialogue between the agent and the buyers. The agent Can communicate with all buyers at the same time, or the agent can set up a single-buyer for a private and unilateral conversation. For example, 818 (chat window 806 on behalf of his computer) can state to the agent two You can get the same product on another website for less money :: '. In order not to be harmed by communicating with all these buyers on a topic -14- Private paper scale applies to China National Standard (CNS) A4 Regulation ^ (210 X 297 mm Ding (please read the precautions on the back before filling this page) Binding: ^ υΐ4
發明說明（ 忒銷售’故該代理人可按下按鈕814，其在該代理人和買方 «18之間提供雙向通訊。該代理人可判定該買方是否爲適宜 的或該等項目是否眞的不同。按鈕814圖形化地表示與一個 特殊買方的通訊型式，於該事例中，爲一個非廣播通訊。 如按鈕816加亮，則指示該視窗正在接收廣播訊息；且如按 鈕814加亮，則指示該代理人和買方818之間正在進行一個 私人的交談。買方820(視窗8〇8)、買方822(視窗81〇)和買 方818 —樣接收到該訊息"對所有演説”。 本發明有助於改善經由網際網路銷售一個高價位項目的 展望，而不訴諸在該客户和該商人之間利用一個電話連接 作銷售。藉由使一個當前代理人和該客户之間的交談以瞬 間發出訊息、契約、圖形、銷售工具…等等直接顯示在該 答尸的電腦上，其中雙方可在該線上的兩方交談上知悉。 此外，在購買昂貴的項目時，如利用聊天模式將使得群組 交談和多個銷售的潛在力變成可能的，㈣買一個高價位 項目（例如一輛新的汽車）時，可有數位買方電子式地詢問 該代理人。 經濟部智慧財產局員工消費合作社印製 ------------^ — (請先閱讀背面之注意事項再填寫本頁) 在許多情況下，本發明對低價値商品亦同樣地有效益。 例如，一個食品雜貨購物者剛在一個網站上訂講了美金 200.00元的商品，其中他在訂貨時曾有少許项目無法找 到，。目前，有些食品雜貨店提供一種有報酬的會員資格， 允許會員以較低的價格購買該商店中的商品。客户於付款 時向出納員提出-張卡以取得較低的價格，而達到節省^ 目的。自該會貝中產生的利益較之抵銷該等食品雜貨店項 15 尺度適用中國國家標準（CN^A4規袼⑽X 297公釐丁 M1014 A7 —----------- B7 13 - ------- 五、發明說明（） 目其折扣來得高。於該線上的例證説明中，可採用一項入 ，會費使具有會員資格，致能該線上的會員購物者尋求一個 非會員購物者可利用的即時銷售協助。對於以前的購物 者、新的購物者、第_次的購物者而言，當知道有一位當 釦的人員可即時協助時係極爲便利的，而無須拿起一支電 話與某人磋商。該當前、即時協助的機會將強化。該食品 雜貨店購物者的經驗，及使得該網站與在一個沒有當前協 助的普通網站上全然地電子訂貨產生區別。該方法幾乎可 引用至任何的電子商務網站上，不論該等交易爲高價位項 目（股票交易、汽車購買、珠寶購買、毛皮）抑或低價位項 目（網際網路服務提供者、食品雜貨店、百貨店），因可以 會員制的會員入會費彌補低價位項目的邊際利益。 重要的疋’注意當已就一個完全功能的資料處理系統和/ 或網路説明了本發明時，那些熟知此技藝的人將察知能夠 將本發明的該裝置用一個電腦可用媒體的指令形式（種種形 式的指令）分配，且不管該用以實際實行該分配之該特殊型 式的“號承載媒體，本發明均同樣地引用。電腦可用媒體 的範例包括：非揮發性、硬碼型式的媒體（像是唯讀記憶體 (ROM)或電氣式可清除式可程式唯讀記憶體（eepr〇m ))， 可記錄型式媒體（像是磁碟片、硬碟機及唯讀光碟），及傳 輸型式媒體（像是數位和類比通訊鏈結）。 當已就一個較可取具體實施例特別引導和説明本發明 時’那些熟知此技藝的人將察知可在未偏離本發明的精髓 和範疇下對本明中的結構和細節作不同的變更。 -16- 本紙張尺度適用中國國家標準（CNS)A4規格（21〇 x 297公釐） (請先閱讀背面之注意事項再填寫本頁) 裝 訂·. 經濟部智慧財產局員工消費合作社印製DESCRIPTION OF THE INVENTION (忒 Sales' so the agent can press button 814, which provides two-way communication between the agent and the buyer «18. The agent can determine whether the buyer is suitable or whether the items are different . Button 814 graphically represents the type of communication with a particular buyer, in this case a non-broadcast communication. If button 816 is highlighted, it indicates that the window is receiving a broadcast message; and if button 814 is highlighted, it indicates A private conversation is in progress between the agent and buyer 818. Buyer 820 (window 808), buyer 822 (window 810), and buyer 818—received the message " to all speeches. "The present invention has Helps improve the prospect of selling a high-priced item via the Internet without resorting to using a telephone connection between the customer and the merchant for sales. By making the conversation between a current agent and the customer instantaneous Messages, contracts, graphics, sales tools, etc. are displayed directly on the corpse's computer, where both parties can learn from the two-party conversation on the line. When using the chat mode to make the potential of group chat and multiple sales possible, when buying a high-priced item (such as a new car), several buyers can electronically ask the agent Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs ------------ ^ — (Please read the notes on the back before filling out this page) In many cases, the present invention has a low price. Goods are equally beneficial. For example, a grocery shopper just ordered a $ 200.00 product on a website, and he had a few items that he couldn't find when ordering. At present, some grocery stores offer a Rewarded membership allows members to purchase goods in the store at a lower price. Customers pay the cashier a card at the time of payment to get a lower price and achieve savings ^. Produced from the club Compared with the offset of these grocery stores, the 15 standards are applicable to Chinese national standards (CN ^ A4 Regulation X 297 mm Ding M1014 A7 —----------- B7 13------ -V. Description of the invention () The deduction is high. In the online illustration, an entry and membership fee can be used to enable membership, enabling the online member shopper to seek immediate sales assistance available to non-member shopper. For previous shoppers , New shopper, and _th shopper, it is extremely convenient to know that there is a person who can be assisted immediately, without having to pick up a phone to negotiate with someone. The current, instant assistance Opportunities will be strengthened. The grocery store shopper's experience and what sets this site apart from completely electronic ordering on a normal site without current assistance. This method can be applied to almost any e-commerce site, regardless of such The transaction is a high-priced item (stock trading, car purchase, jewelry purchase, fur) or a low-priced item (Internet service provider, grocery store, department store), because the membership fee can be used to make up for the low-priced item Marginal interest. It is important to note that when the invention has been described in terms of a fully functional data processing system and / or network, those skilled in the art will recognize that the device of the invention can be used in the form of instructions of a computer-usable medium ( Various forms of instructions) distribution, and regardless of the special type of "number-bearing media" used to actually implement the distribution, the present invention applies the same. Examples of computer-usable media include: non-volatile, hard-coded media ( Such as read-only memory (ROM) or electrical erasable programmable read-only memory (eepr0m)), recordable media (such as diskettes, hard drives, and read-only discs), and transmission Type media (such as digital and analog communication links). When the present invention has been specifically guided and described with respect to a preferred embodiment, those skilled in the art will recognize that the present invention can be implemented without departing from the spirit and scope of the present invention. The structure and details in the Ming Dynasty were changed differently. -16- This paper size is applicable to China National Standard (CNS) A4 (21 × 297 mm) (Please read the notes on the back first Complete this page) stapling · Economic Affairs Intellectual Property Office employees consumer cooperatives printed