KR20000054577A - Real-Time Face-to-Face Conversational Electronic Commerce with Video Conference - Google Patents

Abstract

PURPOSE: A real time interactive electronic commerce method using moving pictures is provided so that a purchaser can buy a product at ease by providing a real time interactive electronic commerce method, which are combined the previous electronic commerce method and an old off-line market. CONSTITUTION: A real time interactive electronic commerce method using moving pictures includes several steps. A step is that a purchaser (10) connects to a web site of an electronic commerce server (40) through internet (30). Thereafter, a step is that the purchaser inputs a product and an order information. A step is to require a consulting service to a helper of the seller through a waiting room server (110) if the purchaser wants to. A step is to connect the purchaser and the helper through an automatic connection device. Thereafter, a step is to consult the purchaser with the helper, as a face to face type. A step is to settle price of a product and to record the content being consulted. An electronic server (40) is connected with a mail server (50), a media server (60), a settlement server (70), a real time recommendation product information database server (90), a customer and a product information database server (100), the waiting room server (110), an automatic connector (120) and 1:1 real time interactive conference server (130).

Description

Real-Time Face-to-Face Conversational Electronic Commerce with Video Conference}

The present invention is a real-time interactive e-commerce system using a moving picture, the buyers and sellers face to face the reliability of product quality, credibility between sellers, exaggeration that can be caused when the e-commerce buyers familiar with the existing conventional purchasing method The present invention relates to a method for internet e-commerce that solves anxiety about advertisements and leakage of personal information.

The market size of e-commerce in Korea is 80 billion won in 1999, and the number of Internet shopping malls is estimated to be about 600. In 2000, the number of e-commerce shops is expected to increase rapidly, reaching about 2000. Existing business to business (B2B) or business to consumer (B2C) e-commerce has a lot of interest and investment, but there are various problems.

First, the comparison between the conventional Internet e-commerce and the traditional conventional commerce and look at the existing Internet e-commerce as an example [Table 1].

[Table 1] Comparison in terms of product selection, payment and product delivery

Payment Method A: Cash, Check, Credit Card, Debit Card

Payment Method B: Credit Card, Debit Card, Bank Transfer, Cyber Money

The traditional feature of traditional commerce is that customers come to the store to select their products, face to face with the seller, and make a payment through conversation.

Next, let's take a look at the existing internet e-commerce process. Internet e-commerce proceeds in the order of customer management and after-sales activities by accessing shopping malls or websites, ordering products, authenticating and paying for card use, shipping products, and using marketing technologies. Looking at the details of this is shown in Table 2.

[Table 2] Procedural Aspects of Existing Internet E-Commerce

The following problems can be pointed out through the existing Internet e-commerce. Every purchase of a product must be made by the purchaser with reference to the advertisement and product description. The advertising method of the product is a catalog form, a banner advertisement or a multimedia advertisement, a passive advertisement method as a promiscuous spray method. In addition, the product description is one-sided seller-oriented product information that does not meet the buyer's needs, there is doubt that it is an exaggerated advertisement. Buyers who decide to make purchases through infinite information may have confusion due to the excess of information, and as the search and use of information become more intense, competition between products will inevitably increase, and the importance of brands increases. The competitiveness of SMEs with weak existing brands may be weakened. It is difficult for buyers to see the product's taste or quality because it cannot directly identify the product. Buyers cannot talk directly to sellers, so it is difficult to trust the safety of warranty systems, returns and aftercare. The buyer is reluctant to purchase the product due to leakage of personal information. In the event of a legal dispute, legally valid sales data are insufficient.

The present invention is an electronic commerce method that allows buyers to purchase goods with confidence through a "real-time interactive electronic commerce method using a moving picture" that combines the disadvantages of the conventional e-commerce model as described above and the conventional market. to be. By providing an environment similar to that of a shopper directly shopping in an actual shopping mall, the present invention suggests a way for a shopper to conduct Internet e-commerce with greater reliability.

1 is a block diagram showing a process of performing a real-time interactive e-commerce method using a moving picture according to the present invention,

2 is a flowchart illustrating a process of performing a real-time interactive e-commerce method using a moving image according to the present invention;

3 is an example of a front page displayed when accessing an e-commerce server according to the present invention;

4 is an example of a screen on which product information and order information are displayed when a buyer selects a product to purchase in an e-commerce according to the present invention;

5 is an example of a page in which the order information of the product is displayed to the buyer in the e-commerce according to the present invention.

Figure 6 is an example of a screen in which the buyer in the e-commerce according to the present invention in real time consultation on the product.

7 is a view for showing in more detail the consultation interface screen of the real-time interactive e-commerce method using a moving picture according to the present invention.

<Explanation of symbols for the main parts of the drawings>

10, N: buyer terminal 20, M: seller terminal

30: Internet network 40: e-commerce server

50: mail server 60: media server

70: payment server 80: bank / card company

90: Real-time recommended product DB 100: Customer, product information DB

110: waiting room server 120: automatic connector

130: 1: 1 real time interactive conference room server

200: helper side of the counselor 210: buyer

220: data screen 230: real-time recommendation products

240: text chat screen 250: notification that the material is being recorded

A feature of the present invention for achieving the above object is, in the real-time interactive e-commerce method using a moving image (A) the buyer accessing the server for e-commerce over the Internet; (B) inputting and ordering information and ordering information of goods to be purchased by the buyer; (C) requesting the seller's helper and counseling service, if desired by the buyer; (D) consulting in real time the face of the assistant on the buyer and seller side; (E) the assistant showing supplementary material and remotely displaying and explaining the purchaser's terminal; (F) recommending the most suitable item for the product desired by the buyer and searching the database information from the management server to advertise in real time; (G) explaining in real time when the buyer sees the recommended advertisement and wants the information of the product; (H) performing the payment if the buyer is willing to purchase; (I) recording, recording and storing the counseling content so far for legal purposes and closing the transaction; (J) Introducing other recommended products that the buyer would not be willing to purchase.

Preferred embodiments of the present invention will be described in detail with reference to the drawings.

1 is a schematic configuration diagram of an electronic commerce system for performing a real-time interactive e-commerce method using a moving image on a computer network according to the present invention, and includes a plurality of buyer terminals 10 and N and a plurality of seller terminals 20 and M. Referring to FIG. ) Is connected to the e-commerce server 40 via the Internet network 30, the e-commerce server 40 is a mail server 50, media server 60, payment server 70, real-time recommendation The product information database server 90, the customer, the product information database server 100, the waiting room server 110, the automatic connector 120, and the 1: 1 real-time interactive conference room server 130 are connected to the mail server. 50, the media server is connected to a plurality of buyer terminals (10, N) and a plurality of seller terminals (20, M) via the Internet network 30, the payment server 70 is a communication such as a dedicated line To a bank or credit card company over the line It has been determined.

In this case, the plurality of buyer terminals 10 and N, the plurality of seller terminals 20 and M, the e-commerce server 40 and the mail server 50 may communicate with each other, such as a modem for connecting to the Internet network 30. Interface and appropriate communication software are provided. In addition, the e-commerce server 40 is configured to include a web server and an e-commerce program, the real-time recommendation product information database server 90 is a database of the information of the product that best suits or needs the product to be purchased by the buyer , Real-time customer, product information database server 100 is configured to include a buyer and seller database, a product information database, transaction history database.

The payment server 70 queries the bank account number and password or credit card number and password presented by the buyer to the bank or credit card company 80 to request payment of the payment.

2 is a flowchart illustrating an e-commerce method according to the present invention.

3 to 6 are examples illustrating a user interface displayed when accessing an e-commerce server according to the present invention.

FIG. 7 is a detailed view of FIG. 6 showing the essential user interface of the present invention at a glance.

When the purchaser 10 connects to the e-commerce server 40 according to the present invention through a web browser through the Internet network 30, the front page of the service (FIG. 3) is displayed in the browser of the purchaser 10. If there is a product to be purchased among the displayed products, the buyer 10 clicks on the product. Then, the purchaser's order information and the seller's sale information as shown in FIG. 4 are displayed in the browser, and the buyer 10 may refer to this and then add it to a shopping cart, continue shopping, or click a consultation menu. At this time, if the product selected by the buyer 10 is put in the shopping cart, it is displayed as shown in FIG. In addition, when the consultation menu is clicked, a consultation interface as shown in FIG. 6 is displayed. When the buyer 10 wants to consult, the client waits for the customer to be automatically connected to the helper on the seller side through the waiting room server 110 to enable a consultation conversation. At this point, the buyer advertises the product that best matches the product they want to purchase. At this time, if the purchase intention is clicked, the product information is displayed again in detail.

6 will be described with reference to an example showing a user interface seen during consultation in the electronic commerce method according to the present invention. Automatically connected with the helper (200) on the seller side that can be consulted conversation (120) in real time interactive meeting room 130 in real time with the product quality, characteristics of the product, how to use, purchase price and payment method, after sales service (A / S) It is possible to have a conversation while chatting face to face, or to chat using text (240). At this time, if the buyer 210 wants more detailed information of a product or a usage method, it can be described in real time through data such as an image, a video, and a text document through the material screen 220. Also, during the explanation, everything that is pointed to the counselor's terminal is displayed remotely on the buyer's screen. Also at this time, you can continue to receive the advertisement of the recommended product 230, and shows the product in real time if you want to consult. The purchase is made through a face-to-face card or bank. At this time, all video, audio and text can be stored and can be stored in the computer of both buyer and seller (250).

The expected ripple effects of the interactive e-commerce method using real-time video are as follows. Increasing trust between buyers and sellers through face-to-face counseling. Through face-to-face counseling with buyers and sellers, it increases the reliability of the product and restores the confidence in safety regarding the warranty system and follow-up management. It protects buyers from hype and provides real-time information on the products they demand. Increase the competitiveness of branded goods with low brightness, especially SMEs. In case a legal problem occurs, e-commerce is expected to be activated because the information recorded and stored in video, audio and text of all conversations can be used. The advertisement effect is provided by providing the information desired by the buyer through the optimal customized advertisement desired by the buyer.

Claims (9)

In the interactive e-commerce method using a real-time video, A purchaser accessing an e-commerce web site through the Internet; Inputting and ordering information and order information of goods to be purchased by the buyer; Applying for consultation service with a seller's helper if the buyer desires; Automatically connecting the buyer and the counselor to the counselor who is available for call in the automatic connection device; Consulting the buyer and the assistant face in real time; The assistant showing the supplementary material and displaying and explaining it in real time remotely on the purchaser's terminal; Recommending the most suitable item for the product desired by the buyer and searching the database information from the management server to advertise in real time; If the buyer sees the recommended advertisement and wants the information of the product, explaining in real time; Showing goods directly through various cameras and describing the goods in real time; Performing a payment while looking at a face when a buyer intends to purchase; Recording, recording, storing, and terminating a transaction such as image, voice, text, and image, which are the contents of consultation so far for legal situation; The method of claim 1, wherein the interactive e-commerce method using a video is operated in real time using any one of voice and text, including an image of a counselor on the sale side and a buyer in the e-commerce method through the Internet. Sales system; A sales system operated with a function of real-time consultation using any one of voice and text, including an image of a buyer and a sales assistant in an electronic commerce method through a wired / wireless internet network; The method of claim 1, wherein the buyer requests the counseling service with a counseling assistant on the seller's side if desired by the buyer; An e-commerce method in which an e-commerce site connects the seller to one of the telephones, images, and texts for consultation on product quality, usage method, payment method, and post management on an e-commerce site; The method of claim 1, further comprising: automatically connecting the buyer and the counselor to the counselor who is available to make calls in the automatic connection device; A system that automatically connects to an available counselor in the order of waiting while the buyer waits on the standby server. The method of claim 1, wherein the helper displays the supplementary material using a text document or video material and displays and describes the purchaser's terminal remotely in real time; When a helper, a counselor, points to a section in real time with a document, the point is displayed on the buyer's terminal at a remote location. The method of claim 1, wherein the recommendation of the most suitable item for the product desired by the buyer is performed by retrieving database information from the recommended product server and advertising in real time; Advertisement method that recommends the most suitable items for a product that a buyer wants to buy and retrieves database information from the recommended product server and advertises in real time according to what the buyer wants in real time. The method of claim 1, further comprising: displaying a product directly through various cameras and describing a product in real time; An e-commerce method that shows the characteristics of a product, how to use it, etc., while showing the information of the product that the buyer wants to purchase in real time. The method of claim 1, wherein when the purchaser intends to purchase, performing a payment while looking at a face; Buyers and sellers who are familiar with the traditional way of buying and selling with their faces face to face and build trust with each other, and pay through various payment methods such as credit card, debit card, bank transfer, and cyber money. System. The method of claim 1, wherein the recording, recording, and storing of the counseling contents such as image, voice, text, and image for the legal situation are as follows; A sales system that stores any one of video, audio, and text, which are contents of consultations with buyers and sellers, in an electronic commerce method through the Internet.