KR20200005269A - E-commerce and e-auction system using live streaming service for live-commerce - Google Patents

Abstract

Disclosed is an e-commerce and e-auction system for live commerce by using a real-time video streaming service. To this end, the e-commerce and e-auction system for live commerce by using a real-time video streaming service according to an embodiment of the present invention comprises: a mobile device of a transmitter or a participant, which is connected to the Internet to transmit or receive video streaming data, and in which a live application is installed to participate in selling and buying; and a streaming server which has an authorized IP, is connected to the live application to register basic data of the transmitter and the participant, approves transmission or reception of the video streaming data through the authentication of the mobile device, and stores the video streaming data. Here, the video streaming data are selectively transmitted from the transmitting mobile device to the receiving mobile device in a direct manner, or transmitted from the streaming server to the receiving mobile device.

Description

E-commerce and e-auction system for live commerce using real-time video streaming service {E-COMMERCE AND E-AUCTION SYSTEM USING LIVE STREAMING SERVICE FOR LIVE-COMMERCE}

The present invention relates to an electronic commerce and e-auction system, and more specifically, using a real-time video streaming service, e-commerce and e-commerce for live commerce using a real-time video streaming service that differs whether the server involves depending on traffic or sales method It is about an auction system.

Due to the development of communication technology and diversification and popularization of media, the concept of commercial behavior related to the purchase of goods has been changed, and electronic commerce through various media is being activated.

In general, an electronic commercial transaction (EC) is a form of commerce in which a buyer can shop and purchase goods in a virtual space through a network such as the Internet without having to go to a store that sells products directly. This e-commerce is not limited to the seller's business hours, and it is possible to reduce the time for the buyer to move directly to the store and the cost for moving, thus becoming the main form of commerce for the general public.

Also, due to the spread of smart phones, mobile electronic commerce, which is a service for purchasing goods with a mobile communication terminal or a personal digital assistant using wireless, has been activated.

Patent Document 1 (Korean Patent Publication No. 2002-0069582) provides product information by video using internet broadcasting technology and at the same time participates in bidding by auction method through internet to enable more reasonable purchase to buyers and to sellers. Auctioning method through internet broadcasting by pre-produced video contents which secures new market is disclosed.

However, the auction through the pre-production video has a disadvantage that the real-time communication between the seller and the buyer is difficult.

In addition, in general, problems appearing when watching a video will be reproduced as it is using a personal mobile device. That is, unlike general PC environment, mobile devices have limitations in network conditions, which may cause problems such as low resolution usage of the transmission screen, interruption of video playback, and user communication costs when large traffic occurs.

Korean Laid-Open Patent Publication No. 2002-0069582

The present invention has been made to solve the above-mentioned conventional problems, the object of the present invention is as follows.

First, the present invention provides a live commerce electronics using a real-time video streaming service that can prevent the financial loss of the participants by supporting seamless streaming to the participants by varying whether the server involves in the data transmission according to the number of users or sales method To provide a commerce and e-auction system.

Second, the present invention is to provide an e-commerce and e-auction system for live commerce using a real-time video streaming service that can expand the choice of sellers (senders) by supporting various auction methods.

The objects of the present invention are not limited to the above-mentioned objects, and other objects that are not mentioned will be clearly understood by those skilled in the art from the following description.

In order to achieve the above object, the present invention has a sender or a participant's mobile device, which is connected to the Internet and has a live app capable of transmitting or receiving video streaming data, and has an official IP and is connected to the live app. And a streaming server that registers basics of a participant, permits transmission or reception of the video streaming data through authentication of the mobile device, and the video streaming data is selectively stored. Provides an e-commerce and e-auction system for live commerce using a real-time video streaming service is sent directly to the receiving mobile device from, or sent from the streaming server to the receiving mobile device.

The streaming server receives a member authentication module that determines membership based on an ID and a password input through the mobile device, and receives a user's authenticated user information from the member authentication module based on a user's ID and user access information. A key generation module for generating a key, a database in which the temporary broadcast key is stored, a key management module for receiving the temporary broadcast key stored in the database, and delivering the temporary broadcast key as a streaming broadcast key; When exceeding the reference value may include a traffic management module for determining whether the excess traffic processing in the streaming server based on the reference value.

In addition, the streaming server checks the membership status through the ID and password entered through the mobile device, and if the member authentication step is recorded whether the user authentication in the ID field of the key management table of the database, ID, IP, the mobile A broadcast key generation step of generating a broadcast encryption key by combining the OS information of the device, the key value is stored in the key field of the database, whether the general purchase, auction, sender or participant according to the value input from the mobile device The key management step of recording in the key management table and allocating a broadcast key or allocating a video live broadcast resource accordingly and informing the key management module when the broadcast is made, and the amount of traffic recorded in the key management table when the broadcast is made. Monitored and logged monitoring stage In addition, the streaming service may be provided through a traffic management step of managing whether the streaming server is involved in broadcasting when the broadcast value is compared with the value recorded in the monitoring step.

The reference value may be simultaneously applied to the traffic criteria and the number of participant access.

And, if the traffic or the number of users is less than the reference value, the sender can directly send the video streaming data to the receiver through a peer-to-peer (P2P) direct connection.

When the traffic or the number of users exceeds the reference value, the additional participant may receive the video streaming data from the streaming server through a P2P connection with the streaming server.

If the streaming server needs to handle the broadcast load, including when the maximum number of connections that the sender can handle is exceeded, the streaming server can send the video streaming data to the participant through a P2P connection with the participant on behalf of the sender. have.

When a value corresponding to an auction is input from the mobile device, the streaming server receives the video streaming data transmitted from the sender and transmits it to all participants, that is, all participants are connected to the streaming server in a P2P manner. The video streaming data may be received from the streaming server.

If the number of simultaneous participants is greater than or equal to a predetermined value, the streaming server may provide physical resources (CPU, Memory, BandWidth) in software instant form according to changing traffic and load.

When a value corresponding to the auction is input from the mobile device, the sender may set the auction method before sending, select the auction duration, input the final auction price, and start broadcasting after finishing the auction setting step. have.

The auction method starts from the initial price at the start of the auction and the system continues to increase the auction price at regular intervals to induce the abandonment of the participants. Open round auctions.

In addition, the auction method is an open-lowering auction method in which a participant who first expresses a purchase intention transfers ownership of the product when the auction is started at a high auction price and the system continues to reduce the auction price to a constant auction price. It may include.

In addition, the auction method is the way in which the seller assigns the initial starting price until the highest winning bidder is determined in the order of the bidding price of the participant for a certain auction time, or the ownership of the transaction item is transferred to the participant who specified the maximum price during the auction time Competitive bidding.

In the competitive bidding method, the number of participants, auction time, the number of quotes per participant, and the live broadcasting environment may be limited according to the auction start price.

For example, if the auction start price is less than or equal to a preset value, the sender sends the video streaming data directly to the receiver through a direct connection between peers to peers (P2P). The additional participant receives the video streaming data from the streaming server through a P2P connection with the streaming server, and when the auction start price exceeds a preset value, the streaming server receives the video streaming data sent from the sender. Can be sent to all participants.

Referring to the effects of the present invention configured as described above are as follows.

First, the e-commerce and e-auction system for live commerce using a real-time video streaming service according to an embodiment of the present invention can reduce video delay time because it communicates using a P2P protocol. In addition, if the number of visitors and the traffic is below the reference value, the sender and the participant's mobile device are connected by peer-to-peer (P2P), and video streaming data is sent directly from the sender's mobile device to the participant's mobile device, and the number of participants increases. If the number and traffic exceeds the threshold, then the server can intervene and send video streaming data to the participants, thereby providing a seamless streaming to the participants despite the increase in traffic.

Secondly, the e-commerce and e-auction system for live commerce using the real-time video streaming service according to an embodiment of the present invention is based on the intervention of the server in the data transmission according to whether the value input from the sender's mobile device is a general sale or auction. Alternatively, in the case of general sales, the video streaming data starts from the sender's mobile device directly to the participant's mobile device, and in the case of auction, the server and the P2P server receive all the video streaming data from the server. Connections can be made to meet the sensitivity of the sales method or the required accuracy.

Third, the e-commerce and e-auction system for live commerce using the real-time video streaming service according to an embodiment of the present invention supports various auction methods such as an open up auction method and an open down auction method to select a sender (seller). You can widen the range.

Fourth, the e-commerce and e-auction system for live commerce using the real-time video streaming service according to an embodiment of the present invention, apart from the construction of a physical broadcasting network environment, proposes an auction method optimized for mobile devices and user mobile devices. With minimal interaction of, we can get satisfactory latency and performance.

The effects of the present invention are not limited to the above-mentioned effects, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the claims.

The above summary as well as the detailed description of the preferred embodiments of the present application described below will be better understood when read in connection with the accompanying drawings. Preferred embodiments are shown in the drawings for the purpose of illustrating the invention. However, it should be understood that the present application is not limited to the precise arrangements and instrumentalities shown.
1 is a diagram showing an e-commerce and e-auction system for live commerce according to an embodiment of the present invention;
2 is a diagram illustrating a streaming server in an e-commerce and e-auction system for live commerce according to an embodiment of the present invention;
3 is a diagram illustrating an interface for providing a streaming service in an e-commerce and e-auction system for live commerce according to an embodiment of the present invention;
4 is a diagram illustrating a live broadcast environment of a first case of an e-commerce and e-auction system for live commerce according to an embodiment of the present invention;
5 is a diagram illustrating a live broadcast environment of a second case of a live commerce e-commerce and e-auction system according to an embodiment of the present invention;
6 illustrates a live broadcast environment of a third case of a live commerce e-commerce and e-auction system according to an embodiment of the present invention;
7 is a diagram illustrating common steps for broadcasting a live commerce e-commerce and e-auction system according to an embodiment of the present invention;
FIG. 8 is a diagram illustrating an open up auction method and an open down auction method setting screen when an auction is selected in an electronic commerce and electronic auction system for live commerce according to an embodiment of the present invention; FIG.
9 is a diagram illustrating a competitive bidding method setting screen when an auction is selected in an e-commerce and e-auction system for live commerce according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, the accompanying drawings are only described in order to more easily disclose the contents of the present invention, but the scope of the present invention is not limited to the scope of the accompanying drawings that will be readily available to those of ordinary skill in the art. You will know.

In describing the embodiments of the present invention, the same components and the same reference numerals are used for the components having the same functions, and are not completely identical to the components of the prior art.

Also, the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this application, the terms "comprise" or "have" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and one or more other features. It is to be understood that the present invention does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, components, or a combination thereof.

Prior to describing the present invention, live commerce broadcasting will be briefly described. Anyone can try to trade products without burdening the initial investment cost, and can guarantee the reliability of the product by the direct transaction between trading partners. Broadcasters and broadcasters are asked these questions or comments in real time, so the effect on product purchase is a relatively direct way. By using the video live broadcasting platform, general citizens, who are consumers, can participate in commodity trading activities. It is an advantage that an individual does not need to invest in a separate broadcasting device because it is an environment in which 1: 1 broadcasting and 1: N broadcasting are possible only with a mobile device.

However, if the number of users is not considered in live commerce, the video may be disconnected or the screen frame may not be transmitted properly, which may cause financial damages to the user. The present invention aims to propose an auction method optimized for mobile devices in addition to the construction of a physical broadcasting network environment so that video live broadcast auctions can proceed under such conditions. Hereinafter, an embodiment of the present invention will be described with reference to the accompanying drawings. An electronic commerce and electronic auction system for live commerce using a real-time video streaming service according to an embodiment will be described.

1 is a view showing an e-commerce and e-auction system according to an embodiment of the present invention, Figure 2 is a view showing a streaming server of the e-commerce and e-auction system according to an embodiment of the present invention, Figure 3 A diagram illustrating an interface for providing a streaming service in an e-commerce and e-auction system according to an embodiment of the present invention.

As shown in FIG. 1, the e-commerce and e-auction system for live commerce using a real-time video streaming service according to an embodiment of the present invention includes mobile devices 110 and 130 of a sender S and a participant P. And a streaming server 200.

The mobile device 110 or 130 of the sender S and the participant P is installed with a live app that is connected to the Internet to transmit or receive video streaming data. Here, the condition that the mobile device 110 of the sender S fully supports the P2P streaming protocol (webRTC) may be added.

Streaming server 200 has a public IP, connected to the live app to register the basics of the sender (S) and participants (P), and the transmission of video streaming data through the authentication of the mobile device (110, 130) or Receive permission, and video streaming data is stored.

Four key factors to consider in designing e-commerce and e-auction systems for live commerce are resolution, video response speed, load handling capability, and maximum number of users for video playback.

First, in order to secure a certain level of video image quality, a resolution, a compression ratio, and transmission frames per second may be considered. This is because even at the same transmission speed, if the resolution is increased or the number of frames is increased, the image quality may be degraded. For example, YouTube supports 720p (2.5Mbps) and 1080p (4.5Mbps to 6.8Mbps), and in the present embodiment, fragment size, image quality, In consideration of accessibility and delivery cost, it is assumed that 720p and 1080p resolutions can be used seamlessly.

In addition, in order to satisfy the video response speed, the real-time video streaming service of the present embodiment may use a WebRTC protocol capable of minimizing the delay time in order to reduce the video support time experienced by participants.

The configuration for satisfying the load processing capability and the maximum number of users will be described later.

As shown in FIG. 2, the streaming server 200 may include a member authentication module 210, a key generation module 220, a key management module 230, a traffic management module 240, and a database 250. have.

First, the database 250 includes a key management table 252. The key management table 252 records an ID field in which a user's authentication is recorded, a broadcast key field in which a generated broadcast key is recorded, and a sales method. W field, S field to record whether the logged-in mobile device (110, 130) is the sender (S) or participant (P), A field to record whether the actual broadcast is activated with the provided broadcast key, the traffic of the corresponding broadcast key is recorded It may include a traffic field, the end field for recording whether or not to terminate the broadcast.

In addition, the member authentication module 210 determines whether a member uses the ID and password when the user logs in the mobile device (110, 130) of the sender (S) or the participant (P). In the field, the user information may be transmitted to the key generation module 220.

The key generation module 220 may generate a temporary broadcast key (encryption key) by applying an encryption algorithm (AES512) based on the user's ID and user access information, and store it in the broadcast key field. The key management module 230 may receive the broadcasting key stored in the broadcasting key field and load the broadcasting key in the URL to transmit the string to the mobile device 110 of the sender S in the form of a string broadcasting key. The sender S may verify that the sender S is an appropriate user who can use the streaming service by reconnecting to the streaming server 200 using the transmitted string broadcast key. In other words, it may be the only accessor who broadcasts with the corresponding broadcast key.

The key management module 230 may continuously monitor the traffic and the number of participants (P) of the activation account made with the corresponding broadcast key and record it in the traffic field.

In addition, a reference value may be preset in the traffic management module 240 as an initial condition of the environment. When the reference value is exceeded, a reference value may be compared with a reference value to determine whether the streaming server 200 processes excess traffic. . Here, the reference value may be applied at the same time the traffic criteria and the number of participants (P) connected.

On the other hand, as shown in Figure 3, the streaming server 200 through the authentication step (S210), broadcast key generation step (S220), key management step (S230), monitoring step (S232), traffic management step (S240) It can provide a streaming service in real time.

The authentication step (S210) is a step of checking the user ID and password, the member authentication module 210 checks whether the member through the ID and password, and if the member is a user authentication in the ID field of the key management table 252 Can be recorded.

In the broadcast key generation step (S220), the key generation module 220 combines the user's ID, the IP to which the mobile devices 110 and 130 are connected, and the OS information of the mobile devices 110 and 130, and the broadcast key (encryption key). ) Can be created (AES512). The broadcast key may be recorded in a string type in the broadcast key field.

In the key management step (S230), the key management module 230 may classify general sales and auctions according to values input from the mobile devices 110 and 130 of the user, and record them in the W field. For example, you can record 1 as general sales and 2 as auctions. In addition, according to the value input from the user's mobile device (110, 130) can be distinguished whether the sender (S) or the participant (P), it can be recorded in the S field. For example, it can be recorded that the sender S is 1 and the participant P is 2. In the case of the sender (S), the key management module 230 informs the broadcast key, and in the case of the participant (P), this may be omitted. In the case of the sender (S), when accessing the streaming server 200 again with the received broadcast key, the video live broadcasting resource is allocated and broadcast transmission is possible, and when the broadcast transmission is performed, the key management module 230 may be notified. In the monitoring step, when a broadcast is performed using the broadcast key transmitted to the sender S, it may be recorded in the A field. For example, when broadcast is performed, 1 may be recorded. In addition, when a signal that is being broadcast is input to the A field, the key management module 230 may be monitored. For example, the traffic field and the number of users may be monitored and recorded in units of 1 minute in the traffic field.

In the traffic management step (S240) compares the reference value input to the traffic management module 240 and the value input to the traffic field, if the value entered in the traffic field exceeds the reference value whether the processing of excess traffic of the streaming server 200 Can be determined. In this embodiment, the streaming server 200 is divided into three cases according to the degree of involvement, the traffic management module 240 compares the value entered in the traffic field with the reference value in one of three cases video streaming data is sent out You can do that. As a result, the load processing capability and the maximum number of users can be satisfied.

4 is a diagram illustrating a live broadcast environment of a first case of an e-commerce and e-auction system according to an embodiment of the present invention, and FIG. 5 is a second diagram of the e-commerce and e-auction system according to an embodiment of the present invention. 6 illustrates a live broadcast environment of a case, and FIG. 6 illustrates a live broadcast environment of a third case of an e-commerce and e-auction system according to an embodiment of the present invention.

First, as shown in FIG. 4, in case of the first case, when the traffic or the number of users entered in the traffic field is less than the reference value, the sender S transmits the video streaming data to the participant P through a direct connection between peer to peer (P2P). Can be sent directly. That is, the streaming server 200 does not intervene in transmitting video streaming data. For example, the maximum processing capacity that a direct connection between peers to peers can handle with a response delay of less than 1 sec is 0.1 Gbps, and the maximum number of participants is 20.

In addition, as shown in FIG. 5, in the second case, when the traffic or the number of users exceeds the reference value, the additional participant P may receive video streaming data from the streaming server 200 through a P2P connection with the streaming server 200. have. That is, the server 200 may partially intervene in transmitting video streaming data. For example, the maximum processing capacity that a streaming server and a participant's P2P connection can handle with a response delay of less than 1 sec is 0.1 Gbps, and the maximum number of participants is 20.

In addition, as shown in FIG. 6, the third case is a case in which a value corresponding to an auction is input from the mobile devices 110 and 130, and the streaming server 200 receives the video streaming data transmitted from the sender S. FIG. Received and sent to all participants (P), that is, all participants (P) is connected to the streaming server 200 in a P2P manner can only receive video streaming data from the streaming server 200. That is, the streaming server 200 intervenes 100% in transmitting video streaming data. For example, when a streaming server sends data to all participants, the maximum processing capacity that can handle with a response delay of less than 1 sec is 1.0 Gbps, and the maximum number of participants is 100.

The three cases described above are summarized in Table 1 below.

Response delay Processing capacity (max) Number of users Service use example First case Less than 1sec 0.1 Gbps 20 people General sale (private building) 2nd case Less than 1sec 0.1 Gbps 20 people General sale (private building) 3rd case Less than 1sec 1.0 Gbps 100 persons General Sales (Company Hall) General Sales (Host Hall)
Auction

Here, the response delay rate, the maximum processing capacity, and the maximum number of users are one example, and may vary according to the capacity of the server and the response delay rate desired by the user. Hereinafter, an e-commerce or an electronic auction using a real-time video streaming service is performed. Some cases will be described.

First of all, it is a general sale, not an auction, and only a private broadcaster S broadcasts a small user network. This may correspond to a live broadcast of a general sales person's house, which will be described later. A plurality of participants (P) including the sender (S) is already registered in the video live broadcasting service of the streaming server 200, log in to the streaming server 200, and then sent in the key management step (S230) A broadcast group may be formed while a broadcast key (encryption key) is distributed depending on whether it is a child (S) or a participant (P). The broadcast may be performed in the following order.

The sender (S) receives the user information of the participant (P) to participate in the video live broadcast opened by the user through the streaming server (200). In addition, the first participant P may already receive information (broadcast key, IP) about the sender S from the streaming server 200 and participate in the broadcast of the sender S.

The sender S may check the maximum number of users and the induced traffic to participate in the broadcast opened by the user, and may start broadcasting in the first case by preventing the number of the participants P from exceeding the reference value.

If the number of participants P exceeds the reference value, the participants P who exceed the reference value may receive video streaming data from the streaming server 200 through a P2P connection with the streaming server 200. In other words, it can be passed on to the second case.

Participant (P) can be prepared in case of re-use after uploading the video streaming data to the streaming server 200 after the broadcast is completed. This is to store the video material separately in the streaming server 200 after the commerce ends using the real-time streaming.

The second is a general sale, not an auction, but the private broadcaster (S) broadcasts, but for some reason the streaming server 200 has to bear the load. This may correspond to a live broadcast of a general sales person's house, which will be described later. For example, when the network environment of the sender S is not good and there is a problem in transmitting the video streaming data directly to the participant P, this may be the case. In this case, although broadcasting is started in the first case, it is also possible to broadcast in the second case at the request of the sender (S).

The third case is a live broadcast of an auction or a general sales company hall or a host house, which will be described later. If a value corresponding to the auction is recorded in the W field or the value input in the ID field is an ID of an enterprise member or an influencer, broadcasting may be performed in the third case regardless of the number of participants (P). That is, the sender S transmits the video streaming data to the streaming server 200, and all participants P are connected to the streaming server 200 in a P2P manner to receive the video streaming data from the streaming server 200 only. I can receive it. Since the auction is more sensitive than general sales, it can support streaming with a P2P connection with the server 200 more stable than P2P connection between individuals.

In addition, in the case of auction broadcasting, if the number of participants (P) is exceeded, in view of the importance of auction broadcasting, the streaming server 200 is not a single server 200 but a physical resource (CPU / Memory) in accordance with the changing traffic and load / BandWidth) may be provided in the form of a cloud service that provides a software instance form.

As such, the intervention of the streaming server 200 is flexibly controlled in the transmission of the video streaming data according to various conditions such as the number of participants P, the network environment, and the sales method, so that the participants P seamlessly watch the video regardless of the conditions. Streaming may be provided.

7 is a diagram illustrating common step setting for broadcasting of an electronic commerce and electronic auction system according to an embodiment of the present invention.

On the other hand, when a value corresponding to the auction is input from the mobile device as shown in Figure 7, that is, a value corresponding to the auction in the W field, the sender (S) is auction method before the transmission, auction duration time After finishing the setting of the final auction price and the auction environment, broadcasting can be started.

Here, the auction method may include an open round auction method, a open lower auction method, and a competitive bidding method.

FIG. 8 is a diagram illustrating a public up and down auction setting screen when selecting an auction of an electronic commerce and electronic auction system according to an embodiment of the present invention.

The open round auction method starts from the initial price at the start of the auction and the system continues to increase the auction price at regular intervals to induce the abandonment of the participants (P). You can get old.

The open auction method is a method in which a participant (P), who originally expressed a purchase intention, transfers ownership of the product when the auction starts with a high auction price and the system continues to reduce the auction price to a constant auction price.

9 is a diagram illustrating a competitive bidding method setting screen when an auction is selected in an electronic commerce and electronic auction system according to an embodiment of the present invention.

Competitive bidding is the most commonly used auction method, in which the seller specifies the initial starting price until the highest bidder is determined in the bidding order of the participant (P) for a certain auction time, or the maximum price for the auction time. (P) The ownership of the traded goods is transferred.

When the sender S selects the competitive bidding method, the number of participants P, the auction time, the number of quotes per participant P, and the live broadcasting environment may be limited according to the auction start price.

For example, if the auction start price is less than $ 1,000 (the preset value), the number of participants (P) may be limited to 20 or less, the auction time may be 20 minutes or less, and the number of quotations per participant (P) may be limited to 3 or less. . If the auction start price is less than $ 1000 (the preset value), the live broadcast environment may be limited to the first case and the second case. In other words, if the auction start price is less than $ 1,000 (the preset value), the live broadcast environment can be limited to the first case and the second case in anticipation that excessive traffic will not occur because the number of participants is relatively small. have.

In addition, when the auction start price is more than $ 1,000 (the preset value), the number of participants P may be 100 or less, the auction time may be 30 minutes or less, and the number of quotations per individual may be limited to 5 or less times. In this case, the live broadcast environment may be limited to the third case. When the auction start price is more than a predetermined value, since the number of participants (P) is large, streaming may be interrupted or delayed due to excessive traffic, and thus the server 200 may intervene 100% to prevent such a problem in advance.

On the other hand, when a value corresponding to the general sale is input from the mobile device, that is, a value corresponding to the general sale is input in the W field, according to the personal information of the sender S or the sender S is input. According to a value, broadcast subjects can be classified into influencers such as individuals, companies, power blowers, and entertainers. In addition, according to the classification of the sender (S), it is possible to allocate different broadcasting resources to individual rooms, corporate rooms, host rooms. For example, a company room or a host room where a large number of participants P is expected may be allocated a lot of broadcast resources, and a relatively small broadcast resource may be allocated to a private room where a participant P is expected to be relatively small.

In addition, when participating in the general sale as the participant (P), by selecting a desired broadcast from the list of the current broadcast is going to check the overview of the broadcast can participate in the broadcast.

In the case of a private room, the sender (S) may provide basic information related to broadcasting to the participants (P) by selecting the product name, photo, description, the category of the product to be sold, whether it is used or new, the quantity of the product sold, or whether it is delivered. Can be.

In addition, in the case of the enterprise room, the sender (S) may start broadcasting by being assigned a broadcast key in the key management module 230, and may perform P2P communication directly to a plurality of participants (P) and proceed with the sales broadcast.

As described above, the preferred embodiments of the present invention have been described, and the fact that the present invention can be embodied in other specific forms in addition to the above-described embodiments without departing from the spirit or scope thereof has ordinary skill in the art. It is obvious to them. Therefore, the above-described embodiments should be regarded as illustrative rather than restrictive, and thus, the present invention is not limited to the above description and may be modified within the scope of the appended claims and their equivalents.

S: Sender
P: Participant
110: sender mobile device
130: Participant Mobile Device
200: streaming server
210: member authentication module
220: key generation module
230: key management module
240: traffic management module
250: database

Claims (15)

A mobile device of a sender or participant having a live app connected to the Internet, which can transmit or receive video streaming data and which can participate in sales and purchases;
Streaming having a public IP, connected to the live app to register the basics of the sender and the participant, and permit the transmission or reception of the video streaming data through the authentication of the mobile device, and the video streaming data is stored Server;
The video streaming data is selectively sent directly from the sending mobile device to the receiving mobile device, or the live commerce e-commerce and e-auction system using a real-time video streaming service is sent from the streaming server to the receiving mobile device. The method of claim 1,
The streaming server,
Member authentication module for determining the membership based on the ID and password entered through the mobile device;
A key generation module for receiving temporary user authentication information from the member authentication module and generating a temporary broadcast key based on a user ID and user access information;
A database in which the temporary broadcast key is stored;
A key management module which receives a temporary broadcast key stored in the database and delivers the temporary broadcast key as a streaming broadcast key;
A traffic management module for determining whether the streaming server processes the excess traffic based on the reference value when the number of traffic or the number of users exceeds a reference value due to an increase in users in the activation account made of the streaming broadcast key;
E-commerce and e-auction system for live commerce using a real-time video streaming service including. The method of claim 1,
In the streaming server,
An authentication step of checking whether the user is a member through an ID and a password input through the mobile device, and if the user is a member, whether the user is authenticated in an ID field of a key management table of a database;
A broadcast key generation step of generating a broadcast encryption key by combining ID, IP, and OS information of the mobile device, and storing a key value in a key field of the database;
According to a value input from the mobile device, whether it is a general purchase, an auction, a sender, or a participant is recorded in the key management table, and accordingly, a broadcast key or a video live broadcast resource is allocated and a broadcast is made. A key management step of notifying the key management module;
A monitoring step of monitoring and recording the amount of traffic recorded in the key management table when a broadcast transmission is made;
A traffic management step of managing whether or not the streaming server is involved in broadcasting transmission by comparing the value recorded in the monitoring step with a reference value;
E-commerce and e-auction system for live commerce using a real-time video streaming service that provides a streaming service through. The method according to claim 2 or 3,
The reference value is,
E-commerce and e-auction system for live commerce using real-time video streaming service that simultaneously applies traffic standard and number of participants. The method according to claim 2 or 3,
E-commerce and e-auction system for live commerce using a real-time video streaming service that the sender sends the video streaming data directly to the receiver through a direct connection between peer to peer (P2P) when the traffic or the number of users is less than the reference value. The method according to claim 2 or 3,
E-commerce and e-auction system for live commerce using a real-time video streaming service for receiving additional video streaming data from the streaming server through the P2P connection with the streaming server when the traffic or the number of visitors exceeds the reference value. The method according to claim 2 or 3,
If the streaming server has to handle the broadcast load, including when the sender has exceeded the connection maximum, the streaming server transmits the video streaming data to the participant through a P2P connection with the participant on behalf of the sender. E-commerce and e-auction system for live commerce using video streaming service. The method according to claim 2 or 3,
When a value corresponding to an auction is input from the mobile device, the streaming server receives the video streaming data transmitted from the sender and transmits it to all participants, that is, all participants are connected to the streaming server in a P2P manner. E-commerce and e-auction system for live commerce using a real-time video streaming service for receiving the video streaming data from the streaming server. The method of claim 8,
If the number of concurrent participants is greater than or equal to a predetermined value, the streaming server uses a real-time video streaming service in which a physical resource (CPU, Memory, BandWidth) is provided in a software instant form according to changing traffic and load, for e-commerce for live commerce. And e-auction system. The method according to claim 2 or 3,
When a value corresponding to the auction is input from the mobile device, the sender sets the auction method before sending, selects the auction duration, inputs the final auction price, and starts broadcasting after finishing the auction setting step. E-commerce and e-auction system for live commerce using real-time video streaming service. The method of claim 10,
The auction method,
At the start of an auction, the system starts the initial price and induces the participants to give up while continuing to increase the auction price at regular intervals, and the last one who does not give up transfers ownership of the product. E-commerce and e-auction system for live commerce using a real-time video streaming service including. The method of claim 10,
The auction method,
Real-time video streaming, including open-down auctions, where the first auction is initiated at a high auction price and the system continues to reduce the auction price to a constant auction price, where the first participant who expressed his intention to transfer ownership of the product is transferred. E-commerce and e-auction system for live commerce using services. The method of claim 10,
The auction method,
Including competitive bidding, where the seller assigns the initial starting price until the highest winning bidder is determined in the bidding order of the participants for a certain auction time, or the ownership of the traded goods is transferred to the participants who set the maximum price during the auction time. E-commerce and e-auction system for live commerce using real-time video streaming service. The method of claim 13,
E-commerce and e-auction system for live commerce using a real-time video streaming service that limits the number of participants, auction time, quotes per participant, and live broadcasting environment according to auction start price. The method of claim 14,
If the auction start price is less than or equal to the preset value, the sender sends the video streaming data directly to the receiver through a direct connection between Peer to Peer (P2P). Receive the video streaming data from the streaming server through a P2P connection with a streaming server,
When the auction start price exceeds a predetermined value, the streaming server receives the video streaming data sent from the sender and the e-commerce and e-auction system for live commerce using a real-time video streaming service for transmitting to all participants.

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