KR102182075B1 - Method for interfacing food merchandise direct-deal based on video for direct communications between producer and buyer - Google Patents

Abstract

The present invention relates to a method and a system for direct food transaction intermediation based on a video and producer-buyer direction communication. The method includes: a broadcasting channel generation step in which an intermediation server allocates a broadcasting channel related to a predetermined food item to a member producer terminal; a video upload step in which the member producer terminal uploads video data showing the production process of the predetermined food item to the intermediation server so that broadcasting is performed through a predetermined broadcasting channel related to the predetermined food item; a broadcasting step in which a buyer terminal connected to the intermediation server watches the video streaming-broadcast in real time through the predetermined broadcasting channel related to the predetermined food item and producer-buyer direction communication is performed including text input-based chatting; and a direct e-commerce transaction step in which the intermediation server provides the predetermined food item such that the buyer terminal can order it and a producer-buyer transaction is performed by order information transmission to the member producer terminal.

Description

Direct communication between producers and buyers based on video, direct food trading mediation method

The present invention relates to a technology for mediating a direct transaction between a producer and a buyer for food produced by primary industries such as agriculture, livestock, forestry, and fisheries, and more specifically, the producer produces and mediates a video showing the food production process. It provides real-time broadcasting through a server, through which buyers can directly check the production process of foods provided by producers through broadcast videos and communicate directly with producers through chat, thereby providing information on the origin and production history of foods. It relates to a direct food transaction brokerage method based on a new video-based producer-buyer direct communication method that allows users to directly check and purchase from producers, thereby increasing trust between producers and buyers.

With the recent development of the distribution industry, consumers have been able to obtain various foods through various channels. However, in the distribution process, producers and consumers could not establish a direct communication relationship and became increasingly distant from each other, and as a result, consumers questioned whether they should consume the purchased food with confidence. In recent years, in order to respond to these questions, ideas to give consumers trust as reliable food through additional means such as country of origin indication and production history information have been proposed, and furthermore, direct transactions are made between producers and consumers through e-commerce. There are also attempts to make it possible.

For example, in the registration publication of Registration Patent No. 10-0994255 (2010.11.08.) "Electronic Commerce System and Method for Agricultural and Fishery Products", an electronic catalog including information on the origin of agricultural and marine products and various other product-related information is created, and A technology has been proposed to enable electronic commerce of agricultural and marine products. Accordingly, a consumer, that is, a purchaser, can obtain various information such as variety, packaging condition, cultivation method, storage method, and place of origin for the products included in the electronic catalog, and purchase a desired agricultural and marine product product based on this.

On the other hand, the registration publication of Registration Patent No. 10-1872326 (2018.06.22.) "E-commerce operation system using personal internet broadcasting based on N-screen multimedia book and its operation method" contains product information production history using text messages or SNS. An e-commerce system that implements a number of personal home shopping channels using an N-screen multimedia book including multimedia contents such as display and product promotion video has been proposed. According to this, product information content can be broadcast in real time, and consumers can purchase while watching it.

However, in the conventional food sales method described above, there was a limit that information on the country of origin and production history is unilaterally provided from the producer to the consumer, and in order to compensate for this limitation, it is necessary to certify the country of origin and production history information by a trusted third party. there was. Therefore, there is a problem that these various steps of supplementary measures have a lot of room to cause distrust of buyers. Therefore, there is still a need for new technologies that enable buyers to purchase with confidence in food.

Korean Patent Registration No. 10-0994255 (2010.11.08.) Korean Patent Registration No. 10-1872326 (2018.06.22.)

The inventor of the present invention was searching for a technology that enables consumers, i.e. buyers, to purchase food with confidence in food produced through primary industries such as agriculture, livestock, fisheries, forestry, etc. As the number of familiar young farmers and fishermen is increasing, there is a lot of interest in the production of their own videos, and the technology that implements direct transactions between buyers and producers through e-commerce, personal home shopping channels or personal real-time broadcasting channels is already widely used. The fact that it can be implemented, and if the producer of the food produces and broadcasts a video of the food production process that the food producer directly produces, and communicates with the buyer in real time through text chat, for example, the buyers who watch the video of the production process will naturally Since it is possible to have confidence in the production history, and in the case of agriculture, livestock, and forestry, it is based on a specific region, or because it is usually producing the same item by farm or village unit, it is naturally produced without a separate third party certification. It was also realized that the origin of the related food could be proved within the process video, so that producers could save production costs by not having to appeal to the buyer by relying on a separate, complicated origin certification or production history certification procedure.

The present invention proposed on the basis of this realization is a technology that mediates direct transactions between producers and buyers for food products produced by so-called primary industries such as agriculture, animal husbandry, forestry, and fisheries. Produces a video showing the production process of the food being processed and supports real-time broadcasting through an intermediary server, through which buyers can directly check the production process of the food provided by the producer through the broadcast video, and the producer through comments or chat In addition, by supporting direct communication with the producers and allowing viewers to order and purchase foods broadcasted by producers, it is possible to continuously increase trust between producers and buyers, while buyers can find reliable food sellers. On the other hand, the aim is to provide a direct food transaction brokerage method and system based on a new video-based producer-buyer direct communication method that enables producers to discover loyal consumers.

This object is achieved by a producer-buyer direct communication method food direct transaction mediation method and system based on the image provided according to the present invention.

According to an aspect of the present invention, there is provided a direct food transaction brokerage method based on a producer-buyer communication method, comprising: a broadcast channel generating step of assigning a broadcast channel associated with a predetermined food item to a member producer terminal; An image uploading step of uploading image data showing a production process of the predetermined food item to the mediation server in order for the member producer terminal to broadcast through a predetermined broadcasting channel associated with a predetermined food item; Broadcasting step in which the purchaser terminal connected to the intermediary server directly communicates between the producer and the purchaser, including a chat in a method of viewing real-time streaming broadcasted video through a predetermined broadcast channel associated with a predetermined food item and inputting text. ; And a direct transaction step of an e-commerce method in which the intermediary server provides the predetermined food item so that the purchaser terminal can order it and transmits the order information to the member producer terminal so that the producer-buyer can trade. .

In an embodiment, the broadcasting step may further include a replay broadcast step of storing a real-time broadcast image previously streamed in real time in the mediation server and then providing it to be played according to a viewing request from the purchaser terminal.

In the broadcast channel generation step, the mediation server may allocate one or more broadcast channels to one member producer terminal.

In the broadcasting channel creation step, the broadcasting channels for each item allocated to the member producer terminals are grouped into one or more comprehensive category item names such as fruits, vegetables, wild vegetables, herbs, livestock farmers, fishing boats, haenyeo, trees, mushrooms, etc. One or more broadcast channel groups may be formed by adding a main broadcast channel for each item produced by each category item name.

In addition, a producer-buyer direct communication method food direct transaction mediation system based on an image according to another aspect of the present invention includes a member producer terminal used by a member producer; A buyer terminal used by a buyer; And a mediation server providing broadcast channels and an electronic commerce system to which the member producer terminal and the purchaser terminal can access, wherein the mediation server allocates a broadcast channel associated with a predetermined food item to the member producer terminal, In order for the member producer terminal to broadcast through a predetermined broadcast channel associated with a predetermined food item, image data showing the production process of the predetermined food item is uploaded to the mediation server, and the mediation server is the connected buyer The terminal provides direct communication between the producer and the purchaser, including a chat in a method of watching real-time streaming broadcasted video through a predetermined broadcast channel associated with a predetermined food item and inputting text, and the intermediary server The determined food item is provided so that the purchaser terminal can order it, and the corresponding order information is transmitted to the member-producer terminal, thereby providing the producer-buyer to trade.

In an embodiment, the mediation server may store a real-time broadcast image previously broadcasted in real-time by the member producer terminal and provide it to be played according to a viewing request from the purchaser terminal.

According to the present invention, for example, food items to member producers who produce specific food items in foods such as fruits, vegetables, meat, poultry, seafood, fish, mushrooms, and herbs produced through agriculture, livestock industry, fisheries, forestry, etc. By allocating a broadcast channel in response to a predetermined food item, a personal broadcast system in which one or more producer broadcast channels are organized and an e-commerce system that supports video viewers to purchase food associated with each broadcast channel are provided. .

In the personal broadcasting system provided according to the present invention, each broadcasting channel actually provides the corresponding food to the viewer (hereinafter often referred to as "consumer" or "buyer") for the food produced by a specific producer among specific food items. It has the characteristic of showing the production process video produced by the producing producer. According to this feature, the viewer of the broadcast can naturally check the origin and production history of the food produced by the producer, who is the video producer, so that through the e-commerce system provided in conjunction with the personal broadcasting system, the food is safe. It provides a remarkable effect to make it available for purchase.

Furthermore, according to the present invention, young farmers and fishermen who are familiar with the digital age are increasing in rural areas through returning to farming or ear fishing in recent years.It is possible to meet the demands of digital video production of these young people and at the same time secure a market for food they are producing. In addition, it can be provided so as to accumulate a continuous trust relationship with viewers, that is, buyers, thereby providing an effect that enables stable production activities by securing highly loyal buyers.

Furthermore, in the present invention, the production process of the food produced by the food producer directly is produced and broadcast as a video, and is provided to communicate with the buyer in real time directly through text chat, for example, so that the buyer through direct communication with the producer Without relying on separate indication of origin or production history information, it provides an effect that you can naturally have confidence in the origin and production history of related foods just by watching the production process video.

Furthermore, in general, in the case of the agriculture, livestock and forestry industry, since the same item is usually produced on a farm or village basis, it is possible for a producer to operate a broadcasting channel for a specific food item according to the present invention on a farm or village basis. .

In addition, according to the present invention, since the producer can naturally verify the origin and production history of the related food within the production process image for the food they are producing, they rely on a separate, complicated country of origin certification or production history certification procedure. As a result, there is no need to appeal to buyers, thereby providing the effect of saving production costs.

1 is a schematic diagram illustrating the configuration of an image-based producer-buyer direct communication method food direct transaction brokerage system according to an embodiment of the present invention.
FIG. 2 is a schematic diagram illustrating configuration of a broadcasting channel for each food item allocated by a mediation server in a category method in a direct food transaction mediation system for producer-buyer direct communication based on video according to an embodiment of the present invention.
3 is a schematic flowchart illustrating a direct food transaction mediation method based on an image-based producer-buyer direct communication method according to an embodiment of the present invention.

Hereinafter, specific embodiments of the present invention will be described with reference to the drawings. For reference, the following description and drawings are only examples to aid understanding of the present invention and do not limit the technical scope of the present invention. In other words, the embodiments described below can be variously modified when implemented in the field, and if these modifications are within the technical idea of the present invention, it should be said that they belong to the present invention, and the technical idea of the present invention is described below. It will be easily understood by those with knowledge in maritime technology.

1 is a schematic diagram illustrating the configuration of an image-based producer-buyer direct communication method food direct transaction brokerage system according to an embodiment of the present invention.

Referring to Figure 1, the producer-buyer direct communication method food direct communication mediation system 100 based on the image according to the present invention, the member producer terminal 130 used by the member producer; A purchaser terminal 150 used by a purchaser; And a mediation server 110 that provides broadcasting channels and an electronic commerce system to which the member producer terminal 130 and the purchaser terminal 150 can access.

Broadcasting channels provided by the mediation server 110 are illustrated as producer video channel units 112 for each item and main video channel units 116 for each item in the drawing, and may be provided through various broadcasting platforms, for example, cable TV broadcasting. It can be provided through various broadcasting platforms such as platforms, over-the-air TV broadcasting platforms, satellite broadcasting platforms, wired and wireless Internet platforms, mobile communication network platforms, or IPTV platforms.

The mediation server 110 provides a food mediation service in a direct communication method of a producer-buyer based on an image that implements the invention described in this specification. Producers who want to use this service, for example, by using a producer terminal 130 such as a smartphone or a personal computer, by accessing a website provided by the intermediary server 110 in a web environment of, for example, wired or wireless Internet and signing up for membership. , Is registered as a member producer in the mediation server 110.

Here, producers are those who produce food such as fruits, meat, poultry, fish, seafood, mushrooms, vegetables, herbs, and herbs in primary industries such as agriculture, fishery, and livestock. In particular, in the present invention, a producer can sign up as a member only by designating one food item that he produces as member information and is the target of video production and is also provided for sale. Producers can register as a member of one or more individuals, farms, or villages producing the same food item.

Registered member producers can be assigned broadcast channels specifically related to the food items they are producing. In other words, the broadcasting channel allocated to the member producer according to the present invention may be referred to as a food broadcasting channel in which the producer mainly shows and sells his or her food production process as an image. In principle, member producers can also operate multiple broadcasting channels if they have multiple food items.

Since the broadcasting channels provided by the mediation server 110 of the present invention are particularly related to food, they may be grouped corresponding to categories for classifying food. In addition, the mediation server 110 may produce an image by itself and operate a main broadcasting channel to support a member producer broadcasting channel. The producer broadcast channel is provided by the producer video channel unit 112 for each item in the drawing, is a broadcast channel operated by member producers, and mainly broadcasts production process images for specific food items. The main broadcasting channel is provided by the main video channel unit 116 for each item in the drawing, is a broadcasting channel that is self-produced and operated by the operator of the mediation server 110, and is a member producer for food items belonging to a specific category grouped respectively. Broadcasts video that supports the broadcast channels of.

In other words, the main video channel provided by the mediation server 110 is grouped into one or more comprehensive category item names such as fruits, vegetables, wild vegetables, medicinal herbs, livestock farmers, fishing boats, haenyeo, trees, mushrooms, etc., and each category item name One main video channel is added for a plurality of member producer video channels corresponding to. This structure makes it easy for a buyer who accesses the mediation server 110 by using the buyer terminal 150 to search for a broadcast channel related to the food they desire.

In particular, the image broadcast by the member producer terminal 130 according to the present invention includes an image showing the production process of a specific food item corresponding to each broadcast channel. For example, “A Strawberry Farm”, a producer who operates one of the strawberry broadcasting channels, is a producer of strawberries that they produce, such as sowing seeds, weeding, watering and fertilizing, and harvesting. One or more images including at least a portion may be produced and uploaded to the mediation server 110 for storage or broadcast in real time. In addition to this, member producers can also broadcast derivative videos such as making jam using strawberries.

The mediation server 110 provides the purchaser terminal 150 to search for various broadcasting channels related to various food items when the purchaser terminal 150 is connected, and the member producer pre-uploads through a specific broadcasting channel of the food item selected by the purchaser terminal 150 Thus, the stored image or the real-time broadcasting image may be provided to be viewed. In addition, the mediation server 110 provides the buyer terminal 150 to directly communicate with the producer through text chat or comment on the video being viewed. The purchaser terminal 150 may be a smartphone or a personal computer used by general viewers.

Furthermore, the mediation server 110 stores real-time broadcast images that have been broadcasted in real time by the producer terminal 130 for a predetermined period of time, and provides them to be played according to the viewing request of the buyer terminal 150 connected after the real-time broadcast. can do.

In this way, the purchaser terminal 150 may have trust in this specific producer by viewing the production process video on a specific food item provided by a specific producer, and as a result, to purchase the food produced by this specific producer. You can want.

In the drawing, for direct transaction between a buyer and a producer, the e-commerce control unit 116 of the intermediary server 110 provides price information and food information on food of each broadcast channel operated by a member producer, and payment process By supporting, it provides an e-commerce system that allows direct transactions between buyers and producers.

FIG. 2 is a schematic diagram illustrating configuring a broadcasting channel for each food item allocated by a mediation server in a category method in a direct food transaction mediation system for a producer-buyer direct communication method based on an image according to an embodiment of the present invention.

First, the broadcast channel 200 is provided with a main broadcast screen 210 that provides an image produced and provided by an intermediary server. The main broadcasting screen 210 may deliver news related to an overall brokerage service or news related to each producer, and provide food price information and a search menu related to a broadcasting channel of a producer being broadcast.

The purchaser may start from the main broadcast screen 210 and enter each food category 222 and 224. Each food category 222, 224 may include broadcast channels of a plurality of farm or village member producers grouped by a comprehensive food item name such as strawberry channel, apple channel, cucumber channel, carrot channel, .... For example, the strawberry channel 222 may include one main broadcasting channel for each item provided by the mediation server and a plurality of strawberry broadcasting channels each operated by a plurality of strawberry farmers, farms, or member producers in a village. A buyer interested in strawberries may search for strawberries on the main broadcasting screen 210 and enter the strawberry main broadcasting channel of the strawberry channel 222. After that, the purchaser can select one of the broadcasting channels of each member producer provided by the strawberry main broadcasting channel of the strawberry channel 222, and watch the strawberry production process video through the video provided by the corresponding producer broadcasting channel or real-time broadcasting. You can, and if you want, you can purchase strawberries sold by the producer.

3 is a schematic flowchart illustrating an image-based producer-buyer direct communication method food direct transaction mediation method according to an embodiment of the present invention.

In the video-based producer-buyer direct communication method food direct transaction mediation method according to the present invention, first, the mediation server includes a broadcast channel creation step of allocating a broadcast channel associated with a predetermined food item to a member producer terminal. After that, in order for the member producer terminal to broadcast through a predetermined broadcasting channel associated with the predetermined food item, the image data showing the production process of the predetermined food item is uploaded to an intermediary server and stored, or an image upload step of real-time broadcasting is performed. I can. Then, in response to this, the purchaser terminal connected to the intermediary server can directly communicate between the producer and the purchaser, including chatting in the manner of watching real-time streaming broadcasted video through a predetermined broadcasting channel associated with a predetermined food item and inputting text. The broadcast stage is in progress. Thereafter, the intermediary server provides a predetermined food item so that the buyer terminal can order it and transmits the corresponding order information to the member producer terminal, so that the producer-buyer direct transaction step can proceed.

Referring now to FIG. 3, it is assumed that a member producer, specifically represented by a producer terminal according to the present invention, is a "B livestock farmer" who produces beef by raising and slaughtering cattle. Livestock B can connect to a service site provided by the mediation server, provide predetermined member information to sign up for membership, and open a beef broadcast channel, that is, a product channel, assigned (301). Afterwards, livestock B can produce at least one beef production process video that contains at least a part of the process of raising cows or slaughtering cows, and upload and save them to an intermediary server, or broadcast a video showing the beef production process in real time. There is (303).

On the other hand, assume that a buyer (ie, a viewer) expressed as a buyer terminal is interested in beef in this example. This buyer can use the buyer terminal, which may be a smartphone or a personal computer, to access the mediation server through wired or wireless Internet, and watch the video of the beef production process provided by the cattle breeder B through the beef broadcasting channel of the cattle breeder B, and chat. You can directly communicate with B livestock farmers through or comments. Thereafter, if the purchaser likes it, the purchaser can subscribe to the B livestock price broadcast channel to view the next video (305). The mediation server may store the real-time broadcasted image and provide it to be viewed by the purchaser terminal even after the real-time broadcast is ended through a function such as a replay afterwards (307).

When a certain amount of time elapses, buyers who have enjoyed broadcasting livestock B can build trust in beef produced by livestock B, and as a result, order beef produced by livestock B through the e-commerce system provided by the brokerage server. There is (309). When an order is placed during real-time broadcasting, in response to this, livestock B may broadcast a process of packing beef and delivering by courier in response to the order (311). Even if it is not being broadcast in real time, B Livestock can produce and upload an order-response video so that it can be viewed by other buyers along with the ordered buyer. It is also possible for buyers to communicate with the producer through chat or comment while watching the order response video (313). Also, such an image may be stored and provided as a replay (315).

In the above, preferred embodiments of the present invention have been described, but the present invention is not limited to the above-described embodiments and may be modified or modified in various forms, and the present invention disclosed in the claims to be described later. It goes without saying that if it includes the technical idea of, it belongs to the scope of the present invention.

Claims (8)

As a direct food transaction brokerage method that enables direct communication between producers and buyers based on video,
The mediation server identifies a person who produces one or more foods from a group including fruits, meat, poultry, fish, seafood, mushrooms, vegetables, herbs, and herbs in primary industries including agriculture, fisheries, and livestock, as member information. A member producer sign-up step of signing up as a member producer by pre-designating food items that they produce and are subject to video production and to be provided for sale;
A broadcast channel creation step of allocating, by the mediation server, a broadcast channel showing a production process of a predetermined food item designated by the member producer terminal as being produced by the member producer terminal;
An image uploading step of uploading image data showing a production process of the predetermined food item to the mediation server in order for the member producer terminal to broadcast through a predetermined broadcasting channel associated with a predetermined food item;
Broadcasting step in which the purchaser terminal connected to the intermediary server directly communicates between the producer and the purchaser, including a chat in a method of viewing real-time streaming broadcasted video through a predetermined broadcast channel associated with a predetermined food item and inputting text. ;
The direct transaction step of the e-commerce method in which the intermediary server provides the predetermined food item so that the purchaser terminal can order and transmits the order information to the member producer terminal, so that the producer-buyer can trade.
Includes,
In the broadcasting channel creation step, each broadcasting channel allocated to the member producer terminals is grouped into one or more comprehensive category item names, and a main broadcasting channel for each item produced by the operator of the mediation server is added for each category item name. One or more broadcast channel groups are configured in a manner
In each broadcasting channel group, each member producer broadcasting channel includes a production process image of a corresponding predetermined food item, and the main broadcasting channel of the mediation server broadcasts an image supporting each member producer broadcasting channel for a corresponding category item. Composed
Producer-buyer direct communication method based on video, characterized in that the food direct transaction brokerage method.
The method of claim 1,
The broadcasting step further comprises a replay broadcasting step of storing a real-time broadcast image previously streamed in real time in the intermediary server and then providing it to be played according to a viewing request from the purchaser terminal. Direct communication method Food direct transaction brokerage method.
The method of claim 1,
In the step of generating the broadcast channel, the mediation server allocates one or more broadcast channels to one member producer terminal. A direct food transaction mediation method for producer-buyer direct communication based on video.
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