WO2018124811A1

WO2018124811A1 - Online marketing system and method

Info

Publication number: WO2018124811A1
Application number: PCT/KR2017/015729
Authority: WO
Inventors: 최원석
Original assignee: 최원석
Priority date: 2016-12-30
Filing date: 2017-12-29
Publication date: 2018-07-05
Also published as: KR20180078617A; KR101914840B1

Abstract

The present invention provides an online marketing system comprising: a user terminal; a broadcasting station apparatus for broadcasting a broadcast program including an object having object identification information to the user terminal through a broadcast channel; a database for storing and managing information on the object; and a marketing apparatus, wherein the marketing apparatus comprises: an object identification unit for receiving the object identification information and identifying the object, when the object is selected in the broadcast program outputted to the user terminal; an object information retrieving unit for retrieving, from the database, information on the object identified by the object identifying unit; an object information providing unit for providing the object information retrieved by the object information retrieving unit to the broadcasting station apparatus in order to have the broadcasting station apparatus insert the object information into the broadcast program outputted to the user terminal; and an object purchasing site connection unit for providing address link information of an object purchasing site to the broadcasting station apparatus in order to have the broadcasting station apparatus insert the address link information of the object purchasing site into the broadcast program outputted to the user terminal, so that the user can selectively link to the object purchasing site when the object information is outputted to the user terminal.

Description

Online marketing system and method

The present invention relates to an online marketing system and method, and more particularly, a user can watch information related to a broadcast performer or a product exposed to a broadcast while watching a broadcast in real time, and when the user wants to make a purchase on a broadcast program. The purchase process can be carried out through a linked purchase site or a purchase icon, and in the case of live broadcasting, it is possible to chat in real time with a broadcast performer and an online marketing system and method for directly obtaining relevant information from a broadcast performer.

Conventional broadcast programs are broadcast in one direction by broadcasters, and thus, viewers could not know in real time even if they want to know information related to broadcast performers, products exposed to the broadcast, etc. while watching the broadcast program. Therefore, if you want to know the information related to the products exposed to the broadcast viewers have to obtain information through the Internet or acquaintances one by one, the advertising effect on the product was insignificant.

Therefore, there is a demand for a method of increasing the advertising effect on products directly through broadcast programs and at the same time using them in marketing.

Accordingly, the present invention has been made to solve the above problems, the user can watch the broadcast performer or product related information exposed to the broadcast in real time (Real Time) while watching the broadcast, if the user wants to purchase on the broadcast program Purchasing process can be carried out through the purchase site linked to the purchase icon or the purchase icon, and in the case of live broadcasting, it is also possible to provide live online chat system and method that can obtain relevant information directly from the broadcast performer. have.

However, technical problems of the present invention are not limited to the above-mentioned problems, and other technical problems not mentioned will be clearly understood by those skilled in the art from the following description.

Online marketing system according to an embodiment of the present invention comprises a user terminal; A broadcast station apparatus transmitting a broadcast program including an object having object identification information to the user terminal through a broadcast channel; A database that stores and manages information about the object; And an object identifier to identify the object by receiving the object identification information when the object is selected in the broadcast program output to the user terminal, and an object information search unit to search for information on the object identified by the object identifier. An object information providing unit for providing the object information retrieved by the object information retrieval unit to the broadcasting station apparatus to insert the broadcasting station apparatus into a broadcast program output to the user terminal, and outputting the object information to the user terminal. And an object purchase site connection unit for providing the object purchase site address link information to the broadcasting station device so that the user can selectively link to the object purchasing site so that the broadcasting station device can be inserted into a broadcast program output to the user terminal. Marketing Device.

The marketing apparatus may further include a chat providing unit that provides a live chat with a broadcast performer when a live broadcast program is performed in the user terminal, but the live chat window may be inserted into a broadcast program through the broadcast station device.

The marketing apparatus may further include a purchase manager that provides a purchase icon to the user terminal according to the object information and performs an order and payment process of the corresponding object when the purchase icon is selected.

In addition, according to an embodiment of the present invention, a marketing apparatus includes: an object identification unit configured to receive an object identification information by identifying the object when the object is selected in a broadcast program that is output to a user terminal and includes an object having object identification information; An object information retrieval unit for retrieving information on the object identified by the object identification unit from a database; An object information providing unit for providing the object information retrieved by the object information retrieval unit to a broadcasting station apparatus to insert the broadcasting station apparatus into a broadcast program output to the user terminal; And a broadcast program outputting the object purchase site address link information to the broadcasting station device so that the user can selectively link to the object purchasing site when the object information is output to the user terminal. It includes an object purchasing site connection for insertion into a.

The live terminal may further include a chat providing unit that provides a live chat with a broadcast performer when the live program is in progress, but the live chat window may be inserted into a broadcast program through the broadcast station device.

The apparatus may further include a purchase manager configured to provide a purchase icon to the user terminal according to the object information and to perform an order and payment process of the corresponding object when the purchase icon is selected.

In addition, the online marketing method according to an embodiment of the present invention comprises the steps of the broadcast station device transmitting a broadcast program including an object having the object identification information to the user terminal through a broadcast channel; A marketing device identifying the object by receiving the object identification information when the object is selected in the broadcast program output to the user terminal; The marketing device retrieving information about the identified object from a database; The marketing apparatus providing the retrieved object information to the broadcasting station apparatus to insert the broadcasting station apparatus into a broadcast program output to the user terminal; And providing the object purchase site address link information to the broadcasting station device so that the user can selectively link to the object purchasing site when the marketing device outputs the object information to the user terminal. And inserting it into the outputted broadcast program.

The marketing apparatus may further include providing a live chat with a broadcast performer when a live broadcast program is performed in the user terminal, wherein the live chat window may be inserted into a broadcast program through the broadcast station device.

The marketing apparatus may further include providing a purchase icon to the user terminal according to the object information and performing an order and payment process of the corresponding object when the purchase icon is selected.

The online marketing system and method according to the present invention can check in real time information related to a broadcast performer or a product exposed to a broadcast while the user watches the broadcast, and if the user wants to purchase, a purchase site or a purchase icon linked to the broadcast program The purchase process can be carried out through, and in the case of live broadcasting, it is also possible to chat in real time with the broadcast performer, which has the effect of directly obtaining product related information from the broadcast performer.

1 is a block diagram of an online marketing system according to an embodiment of the present invention.

2 to 4 show a broadcast screen according to an embodiment of the present invention.

5 is a flowchart illustrating an online marketing method according to an embodiment of the present invention.

Advantages and features of the present invention and methods for accomplishing the same will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be embodied in other various forms, and the embodiments only make the disclosure of the present invention complete and the general knowledge in the technical field to which the present invention belongs. It is provided to fully convey the scope of the invention to those skilled in the art, and the invention is only defined by the claims.

Like reference numerals refer to like elements throughout.

Hereinafter, an online marketing system and method according to an embodiment of the present invention will be described with reference to the accompanying drawings.

It will be appreciated that each block of the flowchart illustrations and combinations of flowchart illustrations may be performed by computer program instructions.

Since these computer program instructions may be mounted on a processor of a general purpose computer, special purpose computer, or other programmable data processing equipment, those instructions executed through the processor of the computer or other programmable data processing equipment may be described in the flow chart block (s). It creates a means to perform the functions.

These computer program instructions may be stored in a computer usable or computer readable memory that can be directed to a computer or other programmable data processing equipment to implement functionality in a particular manner, and thus the computer usable or computer readable memory. It is also possible for the instructions stored in to produce an article of manufacture containing instruction means for performing the functions described in the flowchart block (s).

Computer program instructions It can also be mounted on a computer or other programmable data processing equipment, so a series of operating steps are performed on the computer or other programmable data processing equipment to create a computer-implemented process to perform the computer or other programmable data processing equipment. It is also possible for the instructions to provide steps for performing the functions described in the flowchart block (s).

Each block may also represent a module segment or piece of code containing one or more executable instructions for executing a specified logical function (s). It should also be noted that in some alternative implementations, the functions noted in the blocks may occur out of order. For example, the two blocks shown in succession may in fact be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending on the corresponding function.

First, referring to FIG. 1, an online marketing system according to an embodiment of the present invention includes a user terminal 100, a broadcasting station apparatus 200, a database 300, and a marketing apparatus 400. The user terminal 100 and the marketing device 400 may be connected through a network network, and the broadcasting station device 200 and the marketing device 400 may also be connected through a network network.

The user terminal 100 is a terminal capable of Internet communication, such as a mobile phone, a personal digital assistant (PDA), a smartphone, a personal computer (PC), a notebook, a tablet PC, a portable multimedia player (PMP), an Internet protocol television (IPTV), Navigation, etc.

When the user terminal 100 is connected to the broadcast station device 200 and a broadcast channel requested by the user is selected, the user terminal 100 transmits a broadcast channel selection signal to the broadcast station device 200. When the broadcasting station apparatus 200 transmits a broadcast program of the corresponding broadcast channel to the user terminal 100, the user may watch the broadcast program of the corresponding broadcast channel through the user terminal 100.

When a user selects an object while watching a broadcast program in the user terminal 100, an object selection signal is transmitted to the marketing apparatus 400. In this case, the object may include a related product such as a broadcast performer or a broadcast performer's consciousness / consciousness / state.

The object may include object identification information, and the object identification information may include a tag including a unique code for each object. When the user terminal 100 selects an object of a broadcast program, object identification information of the corresponding object is transmitted to the marketing apparatus 400 together with the object selection signal so that the marketing apparatus 400 identifies the object.

The object information provided from the marketing device 400 identifying the object may be checked on the screen while watching a broadcast program in the user terminal 100.

In addition, the user can chat in real time with the broadcast performer while watching the broadcast channel through the user terminal 100. It is also possible to directly query information related to an object through live chat.

In addition, the user may select a purchase according to the information related to the object in the user terminal 100. When a purchase is selected in the user terminal 100, a purchase selection signal is transmitted to the marketing apparatus 400, and order and payment guide information is output on the screen of the user terminal 100. After the payment module is executed and the payment is completed, the order completion information is transmitted to the marketing device 400. Alternatively, as another embodiment, the user may be configured to link to the corresponding purchase site according to the information related to the object in the user terminal 100.

The broadcast station device 200 may transmit a live broadcast or a recorded broadcast through a broadcast channel. The broadcasting station device 200 preferably uses an existing broadcasting platform 210 such as African TV and YouTube. The broadcast content transmitted from the broadcast station device 200 may include an image of a daily performer (24 hours or a part) of the broadcast performer. There is a plurality of broadcasting channels in one broadcasting station, and in each broadcasting channel, a live broadcast or a recorded broadcasting can be watched for each performer. Such broadcast content is preferably transmitted using the existing broadcasting platform 210 such as African TV, YouTube.

The broadcast station device 200 includes a broadcast platform 210 for transmitting a broadcast signal to the user terminal 100, a broadcast content provider 220 for providing broadcast content to the broadcast platform 210, and storing and transmitting broadcast content. It includes a broadcast service provider 230 for performing a broadcast management and operation such as scheduling, providing a broadcast-related integrated service.

The broadcast platform 210 transmits a broadcast signal containing various programs and data using a channel allocated to a user such as a cable system operator (SO) or a digital media center (DMC).

The broadcast content provider 220 may produce, manage, and transmit broadcast content, and may provide data linked to the A / V program to the broadcast platform 210 together. Data linked to the A / V program may include information related to the above-described object.

The broadcast service provider 230 constructs a base system and solution necessary for broadcast operation, receives and manages broadcast content from the broadcast content provider 220, schedules broadcast content, and converts data according to a broadcast format according to a broadcast format. And broadcast to the broadcasting platform 210, real-time update and management of real-time or bi-directional data, and collect or process the required data by receiving the user's request data, and transmit it to the user again, the management and operation of the network, etc. It performs the same function.

On the other hand, the operator of the broadcast content provider 220 pays a certain amount to the operator of the broadcast service provider 230 on condition that the integrated service related to the provision of the broadcast service is provided from the operator of the broadcast service provider 230. . In addition, the operator of the broadcast content provider 220 pays the channel fee for a certain period to the broadcast platform 210 operator, the broadcast platform 210 operators to the operator of the broadcast content provider 220 content for a certain period of time. Pay the fee.

As another example, the operator of the broadcast service provider 230 may pay a certain amount of usage fee on a condition that a program, data, or other service of the operator of the broadcast content provider 220 may be used for a predetermined period of time. You can also pay your carrier. In addition, the operator of the broadcast platform 210 may pay a predetermined amount to the operator of the broadcast service provider 230 on condition that a program, data, or other service of the operator of the broadcast service provider 230 is used for a certain period of time. .

The database 300 interoperates with the marketing device 400 and stores and manages object information or broadcast channel information interworking with the marketing device 400.

The marketing device 400 includes an object identification unit 410, an object information retrieval unit 420, an object information providing unit 430, an object purchasing site connection unit 440, a chat providing unit 450, and a purchase managing unit 460. It is preferably included in the form of a server (Server).

When the object selection signal and the object identification information are received from the user terminal 100, the object identifier 410 identifies the selected object according to the object identification information.

The object information retrieval unit 420 retrieves information about the object identified by the object identification unit 410 from the database 300. Object information is information about the performer or products related to the performer's clothes, meals, and liquor.In the case of clothes, the object wears clothes, fashion items, hair, etc. In the case of meals, it includes information such as food, restaurants, fast foods, snacks, drinks, and recipes of dishes served by the performers. Information such as a travel destination and a hotel may be included.

The object information providing unit 430 provides the object information searched by the object information searching unit 420 to the broadcasting station device 200. Then, the object information is inserted into the broadcast program transmitted from the broadcast content provider 220 to the user terminal 100 so that the user terminal 100 may check information related to the object selected by the user. It also has an advertising effect that informs the object in detail.

The object purchase site connection unit 440 provides the object purchase site address link information to the broadcast content providing unit 220 so that the user can selectively link directly to the object purchase site when the object information is output to the user terminal 100. .

The chat provider 450 provides a real-time (RT) chat with a broadcast performer when a live broadcast program is performed in the user terminal 100, such as the daily life of the broadcast performer. The real-time chat window may be inserted into a broadcast program through the broadcast content provider 220. The user may obtain information by directly inquiring a broadcaster of a product exposed to the broadcast through a chat window. The acquired information may be connected to the object purchase site in real time or may proceed directly to the purchase.

The purchase manager 460 checks the object information and allows the user to proceed with the purchase directly from the broadcast program without connecting to the object purchase site if there is a willingness to purchase the object.

The user terminal 100 may be provided with an icon for a purchase progress according to the object information. When the icon for a purchase progress is clicked, the user terminal 100 and the marketing device 400 are connected, and the purchase selection signal is a marketing device. The purchase management unit 460 of 400 is transmitted. In addition, the purchase manager 460 transmits the order and payment guide information to the user terminal 100.

The purchase manager 460 interoperates with a payment module installed in the user terminal 100 and performs an order and payment process for a product when order and payment information is received.

For the above processes, the marketing app provided by the marketing device 400 may be installed in the user terminal 100. In addition, when the corresponding program of the broadcast channel linked with the marketing device 400 is transmitted based on the broadcast channel information stored in the database 300, the corresponding marketing app may be configured to be automatically executed in the user terminal 100. While watching the corresponding program of the broadcast channel linked with the marketing device 400 may be configured to run a marketing app if desired.

If there is revenue generation through the sale of the object product, the operator of the broadcast content provider 220, the operator of the broadcast service provider 230, the broadcast platform 210 operator, the advertiser of the purchase site, and the marketing device 400. Revenue can be divided under separate revenue sharing agreements between the operators.

In the broadcast screen of FIG. 2, a user chats with a broadcast performer in real time with information such as a hair shampoo, cosmetics, beauty salon, clothing brand, clothing designer, or selects an object on the screen to obtain and receive object information, and if necessary, proceeds with a purchase. Can be. Therefore, marketing through broadcasting is possible without a separate advertising.

As shown in Figure 3, the user on the food screen is exposed, the user chats with the broadcast performer in real time, such as restaurant location (location information, such as Google), the price of the food, or by receiving the object information by selecting the object on the screen, If you wish, you can proceed with the purchase.

On the broadcast screen in a specific place as shown in FIG. 4, the user chats with the broadcast performer in real time with information about a place photographed by the broadcast performer, the surrounding props exposed to the place, or receives an object information by selecting an object on the screen. can do. You can also choose to proceed with the purchase for information about nearby items exposed to the place.

In this way, the viewers have the advantage of using the desire to follow the broadcast performer's consciousness / consciousness / share while watching the broadcast in real time.

Meanwhile, a marketing method using the online marketing system having the above configuration will be described with reference to the flowchart of FIG. 5.

Here, it is assumed that an application provided by the marketing device 400 is installed in the user terminal 100 in advance, and is automatically executed when the corresponding broadcast program is executed.

First, when the user terminal 100 is connected to the broadcast station device 200 and a broadcast channel requested by the user is selected, the user terminal 100 transmits a broadcast channel selection signal to the broadcast station device 200 (S100).

The broadcast station device 200 transmits a broadcast program of a corresponding broadcast channel to the user terminal 100 so that a user may watch a broadcast program of the corresponding broadcast channel through the user terminal 100 (S110 and S120).

The app installed in the user terminal 100 may be automatically executed when a program of the corresponding broadcasting channel is transmitted based on the broadcasting channel information stored in the database 300 (S130).

When the user selects an object while watching a broadcast program in the user terminal 100, the object selection signal and the object identification information are transmitted to the marketing apparatus 400 (S140).

When the object selection signal and the object identification information are received from the user terminal 100, the object identifier 410 of the marketing apparatus 400 identifies the selected object according to the object identification information (S150 and S160).

The object information retrieval unit 420 retrieves information about the object identified by the object identification unit 410 from the database 300 (S170).

The object information providing unit 430 provides the object information searched by the object information searching unit 420 to the broadcasting station device 200 (S180).

Then, the object information is inserted into the broadcast program transmitted from the broadcast content provider 220 to the user terminal 100 so that the user terminal 100 may check information related to the object selected by the user (S210 and S220).

In this case, the object purchase site connection unit 440 provides the object purchase site address link information to the broadcast content provider 220 so that the user can selectively link the object purchase site address to be output to the user terminal 100 ( S190, S210, S220).

In addition, the purchase management unit 460 generates a purchase icon so that the user can directly make a purchase in the broadcast program, and provides it to the broadcast content providing unit 220 to be output together with the object information (S200, S210, S220).

The purchase manager 460 proceeds with the order and payment process for the corresponding product when the user clicks the purchase icon.

On the other hand, the chat provider 450 provides a real-time chat with the broadcast performer when the live program is in progress in the user terminal 100 (S230). The real-time chat window may be inserted into a broadcast program through the broadcast content provider 220. The user may directly obtain information by inquiring a product exposed to the broadcast from the broadcast performer through the chat window (S240). The acquired information may be connected to the object purchase site in real time or may proceed directly to the purchase.

Accordingly, the present invention allows the user to check the information related to the broadcast performer or the product exposed to the broadcast while watching the broadcast in real time, and if the user wants to purchase the purchase process through a purchase site or a purchase icon linked to the broadcast program. In the case of live broadcasting, it is possible to chat in real time with the broadcast performer has the advantage of obtaining information directly from the broadcast performer.

Meanwhile, the above-described embodiments of the present invention can be written as a program that can be executed in a computer, and can be implemented in a general-purpose digital computer that operates the program using a computer-readable recording medium.

The computer-readable recording medium may be a magnetic storage medium (for example, a ROM, a floppy disk, a hard disk, etc.), an optical reading medium (for example, a CD-ROM, a DVD, etc.), and a carrier wave (for example, over the Internet. Storage media).

So far I looked at the center with respect to the preferred embodiments. Those skilled in the art will appreciate that the present invention can be implemented in a modified form without departing from the essential features of the present invention. Therefore, the disclosed embodiments should be considered in descriptive sense only and not for purposes of limitation. The scope of the present invention is shown in the claims rather than the foregoing description, and all differences within the scope will be construed as being included in the present invention.

As described above, according to the online marketing system and method according to the present invention, when a user watches a broadcast, the user can check information related to a broadcast performer or a product exposed to the broadcast in real time. The purchase process can be carried out through the purchase icon, and in the case of live broadcasting, real-time chat with the broadcast performer can be performed to obtain information directly from the broadcast performer.

Claims

A user terminal;

A broadcast station apparatus transmitting a broadcast program including an object having object identification information to the user terminal through a broadcast channel;

A database that stores and manages information about the object; And

An object identification unit for receiving the object identification information and identifying the object when the object is selected in the broadcast program output to the user terminal, an object information retrieval unit for retrieving information about the object identified by the object identification unit; An object information providing unit for providing the object information retrieved by the object information retrieval unit to the broadcasting station apparatus to insert the broadcasting station apparatus into a broadcast program output to the user terminal, and the object information to be output to the user terminal. And an object purchase site connection unit for providing an object purchase site address link information to the broadcasting station device so that the user can selectively link to the object purchasing site so that the broadcasting station device can be inserted into a broadcast program output to the user terminal. Marketing devices Online marketing system that includes.
The method of claim 1,

The marketing apparatus further includes a chat providing unit that provides a live chat with a broadcast performer when a live broadcast program is performed in the user terminal, wherein the live chat window is inserted into a broadcast program through the broadcast station device.
The method according to claim 1 or 2,

The marketing apparatus further includes a purchase manager that provides a purchase icon to the user terminal according to the object information, and performs an order and payment process of the corresponding object when the purchase icon is selected.
An object identification unit configured to receive the object identification information and identify an object when the object is selected in a broadcast program that is output to a user terminal and includes an object having object identification information;

An object information retrieval unit for retrieving information on the object identified by the object identification unit from a database;

An object information providing unit for providing the object information retrieved by the object information retrieval unit to a broadcasting station apparatus to insert the broadcasting station apparatus into a broadcast program output to the user terminal; And

When the object information is output to the user terminal, the broadcast station device provides the object purchase site address link information to the broadcasting station device so that the user can selectively link to the object purchasing site. A marketing device comprising an object buying site connection for insertion.
The method of claim 4, wherein

And a chat providing unit for providing a live chat with a broadcast performer when a live program is performed in the user terminal, wherein the live chat window is inserted into a broadcast program through the broadcast station device.
The method according to claim 4 or 5,

And a purchase management unit that provides a purchase icon to the user terminal according to the object information and performs an order and payment process of the corresponding object when the purchase icon is selected.
Transmitting, by the broadcast station device, a broadcast program including an object having object identification information to a user terminal through a broadcast channel;

A marketing device identifying the object by receiving the object identification information when the object is selected in the broadcast program output to the user terminal;

The marketing device retrieving information about the identified object from a database;

The marketing apparatus providing the retrieved object information to the broadcasting station apparatus to insert the broadcasting station apparatus into a broadcast program output to the user terminal; And

When the marketing apparatus outputs the object information to the user terminal, the broadcasting apparatus provides the broadcasting station apparatus with the object purchasing site address link information so that the user can selectively link to the object purchasing site. Online marketing method comprising the step of inserting into the broadcast program.
The method of claim 7, wherein

The marketing apparatus further comprises the step of providing a real-time chat with a broadcast performer when a live broadcast program is in progress in the user terminal, wherein the real-time chat window is inserted into a broadcast program through the broadcast station device.
The method according to claim 7 or 8,

And providing, by the marketing device, a purchase icon to the user terminal according to the object information, and performing an order and payment process of the corresponding object when the purchase icon is selected.