WO2018124811A1 - Système et procédé de commercialisation en ligne - Google Patents

Système et procédé de commercialisation en ligne Download PDF

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Publication number
WO2018124811A1
WO2018124811A1 PCT/KR2017/015729 KR2017015729W WO2018124811A1 WO 2018124811 A1 WO2018124811 A1 WO 2018124811A1 KR 2017015729 W KR2017015729 W KR 2017015729W WO 2018124811 A1 WO2018124811 A1 WO 2018124811A1
Authority
WO
WIPO (PCT)
Prior art keywords
information
broadcast
user terminal
marketing
broadcast program
Prior art date
Application number
PCT/KR2017/015729
Other languages
English (en)
Korean (ko)
Inventor
최원석
Original Assignee
최원석
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 최원석 filed Critical 최원석
Publication of WO2018124811A1 publication Critical patent/WO2018124811A1/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281—Customer communication at a business location, e.g. providing product or service information, consulting
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/04—Real-time or near real-time messaging, e.g. instant messaging [IM]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting

Abstract

La présente invention concerne un système de commercialisation en ligne comprenant : un terminal d'utilisateur ; un appareil de station de diffusion pour diffuser un programme de diffusion comprenant un objet ayant des informations d'identification d'objet au terminal d'utilisateur par l'intermédiaire d'un canal de diffusion ; une base de données pour stocker et gérer des informations sur l'objet ; et un appareil de commercialisation, l'appareil de commercialisation comprenant : une unité d'identification d'objet pour recevoir les informations d'identification d'objet et identifier l'objet, lorsque l'objet est sélectionné dans le programme de diffusion délivré au terminal d'utilisateur ; une unité de récupération d'informations d'objet pour récupérer, à partir de la base de données, des informations sur l'objet identifié par l'unité d'identification d'objet ; une unité de fourniture d'informations d'objet pour fournir les informations d'objet récupérées par l'unité de récupération d'informations d'objet à l'appareil de station de diffusion afin d'amener l'appareil de station de diffusion à insérer les informations d'objet dans le programme de diffusion délivré au terminal d'utilisateur ; et une unité de connexion de site d'achat d'objet pour fournir des informations de lien d'adresse d'un site d'achat d'objet à l'appareil de station de diffusion afin d'amener l'appareil de station de diffusion à insérer les informations de lien d'adresse du site d'achat d'objet dans le programme de diffusion délivré au terminal d'utilisateur, de telle sorte que l'utilisateur peut sélectivement se connecter au site d'achat d'objet lorsque les informations d'objet sont délivrées au terminal d'utilisateur.
PCT/KR2017/015729 2016-12-30 2017-12-29 Système et procédé de commercialisation en ligne WO2018124811A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR1020160183564A KR101914840B1 (ko) 2016-12-30 2016-12-30 온라인 마케팅 시스템 및 방법
KR10-2016-0183564 2016-12-30

Publications (1)

Publication Number Publication Date
WO2018124811A1 true WO2018124811A1 (fr) 2018-07-05

Family

ID=62709641

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2017/015729 WO2018124811A1 (fr) 2016-12-30 2017-12-29 Système et procédé de commercialisation en ligne

Country Status (2)

Country Link
KR (1) KR101914840B1 (fr)
WO (1) WO2018124811A1 (fr)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102620988B1 (ko) * 2021-09-03 2024-01-05 나우사이언스 유한회사 검색 기반 방송 시스템 및 그 구동 방법
KR102653416B1 (ko) * 2022-12-02 2024-04-02 권오석 쿡티비 플랫폼 서비스 제공 시스템

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20030060169A (ko) * 2002-01-07 2003-07-16 삼성전자주식회사 디지털 ｔｖ 프로그램에 연관된 부가 정보를 표시하는방법 및그 장치
KR20030073330A (ko) * 2002-03-11 2003-09-19 주식회사 코리아퍼스텍 상품구매 및 영상 부가 정보시스템
US20060230123A1 (en) * 2005-04-07 2006-10-12 Simmons Bonnie J Online Shopping and Item Selection System and Method
KR20100099769A (ko) * 2009-03-04 2010-09-15 로데브주식회사 인터넷을 통한 화상 홈쇼핑몰 시스템
KR20160116193A (ko) * 2015-03-26 2016-10-07 주식회사 코어앤모바일 모바일 통합 실시간 쇼핑 방송 및 전자상거래 방법

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102249997B1 (ko) * 2014-04-28 2021-05-10 에스케이플래닛 주식회사 단말과 서비스 제공 장치, 그를 포함하는 상품 정보 제공 시스템, 그 제어 방법 및 컴퓨터 프로그램이 기록된 기록매체

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20030060169A (ko) * 2002-01-07 2003-07-16 삼성전자주식회사 디지털 ｔｖ 프로그램에 연관된 부가 정보를 표시하는방법 및그 장치
KR20030073330A (ko) * 2002-03-11 2003-09-19 주식회사 코리아퍼스텍 상품구매 및 영상 부가 정보시스템
US20060230123A1 (en) * 2005-04-07 2006-10-12 Simmons Bonnie J Online Shopping and Item Selection System and Method
KR20100099769A (ko) * 2009-03-04 2010-09-15 로데브주식회사 인터넷을 통한 화상 홈쇼핑몰 시스템
KR20160116193A (ko) * 2015-03-26 2016-10-07 주식회사 코어앤모바일 모바일 통합 실시간 쇼핑 방송 및 전자상거래 방법

Also Published As

Publication number Publication date
KR101914840B1 (ko) 2018-11-02
KR20180078617A (ko) 2018-07-10

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