WO2015041419A1 - Système de diffusion de données ouvert interlié - Google Patents

Système de diffusion de données ouvert interlié Download PDF

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Publication number
WO2015041419A1
WO2015041419A1 PCT/KR2014/008123 KR2014008123W WO2015041419A1 WO 2015041419 A1 WO2015041419 A1 WO 2015041419A1 KR 2014008123 W KR2014008123 W KR 2014008123W WO 2015041419 A1 WO2015041419 A1 WO 2015041419A1
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WO
WIPO (PCT)
Prior art keywords
data content
schedule
broadcast program
advertisement
server
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PCT/KR2014/008123
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English (en)
Korean (ko)
Inventor
강성호
Original Assignee
주식회사 토스트씨
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Publication of WO2015041419A1 publication Critical patent/WO2015041419A1/fr

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85Assembly of content; Generation of multimedia applications
    • H04N21/854Content authoring
    • H04N21/8547Content authoring involving timestamps for synchronizing content
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26258Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41Structure of client; Structure of client peripherals
    • H04N21/414Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41407Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

Definitions

  • the following embodiments relate to a system for providing data broadcasting, and more particularly, to a technology for providing a data broadcasting service linked to a broadcast program or a data broadcasting service linked to an advertisement in real time.
  • Digital broadcasting has evolved into two-way broadcasting and smart TV, so that users can search and utilize various contents by selecting remote control between viewing broadcasting programs, and can also provide services that enable transactions such as T-Commerce and interactive advertising.
  • the following embodiments aim to provide a data broadcasting service linked to a broadcast program or a data broadcasting service linked to an advertisement in real time.
  • a broadcast schedule server for receiving and storing a schedule of a broadcast program, a schedule of an advertisement, and the broadcast program using a library interoperable with an API for accessing the broadcast program or product information associated with the advertisement. Or generating a schedule of the data content by referring to a data content authoring server generating data content associated with the advertisement, a data content storage server storing the authored data content, a schedule of the broadcast program, or a schedule of the advertisement. And a data contents transmission server for transmitting the data contents to a user terminal by referring to an administrator server and the schedule of the data contents, wherein the transmitted data contents are displayed on the user terminal by being overlaid on the broadcast program.
  • System is provided.
  • the broadcast schedule server may include a broadcast schedule interworking unit for receiving a schedule of the broadcast program, a schedule of the advertisement, a schedule of the broadcast program, and a broadcast schedule manager for modifying or editing a schedule of the advertisement and storing the broadcast program. have.
  • the schedule of the broadcast program may include channel information through which the broadcast program is transmitted, a broadcast time of the broadcast program, a broadcast time of an advertisement associated with the broadcast program, indirect advertisement information associated with the broadcast program, and an indirect message associated with the broadcast program. It may include at least one of the broadcast time of the advertisement.
  • the data content authoring server may further include: a design authoring unit authoring a graphic element displayed on a screen of the user terminal; a code authoring unit authoring a code authoring an operation in association with the data content or in response to an input; It may include a library provider for providing an API that can access the associated product information.
  • the apparatus may further include a database storing and managing information that may be utilized in the data content, and an asset storing unit which stores the authored data content.
  • the code may include HTML.
  • the library providing unit an external information interlocking unit for receiving the product information in cooperation with a product information server, a library search unit for providing a library that can access the product information, and provides information that can be linked to the data content And a library generator for generating and providing an API by modifying the searched library.
  • the library search unit may receive at least one of information on a channel provider that supplies the broadcast program, a name of the broadcast program, a name of the data content, and product information, and in response thereto, may be linked with the data content. Information can be provided.
  • the manager server may manage a usage right of a channel provider for inputting the schedule of the broadcast program, an advertisement provider for inputting the schedule of the advertisement, and a product provider for providing the related product information.
  • the advertisement product management unit for receiving and managing the product information associated with the advertisement
  • the advertisement product storage unit for storing the product information associated with the advertisement and the schedule of the broadcast program, or the schedule of the data content with reference to the schedule of the advertisement It may include a data content schedule management unit for generating and managing.
  • the product information may include at least one of an advertisement price of the product, an exposure frequency of the data content, an exposure form of the data content, and advertiser information of the advertisement.
  • the schedule of the data content may include information on a broadcast program to which the data content is overlaid, information about a channel to which the broadcast program is transmitted, an exposure time of the data content, an exposure type of the data content, and It may include at least one of the exposure frequency.
  • the data content transmission server may further include: a data browser for receiving and loading the data content from the data content storage server with reference to the schedule of the data content, an encoding unit for encoding the loaded data content according to the user terminal; It may include a data content transmission unit for transmitting the encoded data content to the user terminal.
  • the user terminal the broadcast program processing unit for receiving the broadcast program or the advertisement and output to the display device, receiving the data content from the data content transmission server, and overlays the data content on the broadcast program for display It may include a data content processing unit.
  • the user terminal may include at least one of a TV, a set top box, a mobile phone, a smartphone, a tablet, a PC, and a navigation device.
  • a data broadcasting service linked to a broadcast program or a data broadcasting service linked to an advertisement may be provided in real time.
  • FIG. 1 is a diagram illustrating an operation of a content providing system according to an exemplary embodiment.
  • FIG. 2 is a block diagram illustrating a structure of a broadcast schedule server according to an exemplary embodiment.
  • Fig. 3 is a block diagram showing the structure of a content authoring server according to an exemplary embodiment.
  • Fig. 4 is a block diagram showing the structure of an administrator server according to an exemplary embodiment.
  • Fig. 5 is a block diagram showing the structure of a data content transmission server according to an exemplary embodiment.
  • Fig. 6 is a block diagram showing the structure of a user terminal according to an exemplary embodiment.
  • the content providing system 100 may include a data content authoring server 110, a data content storage server 120, a data content transmission server 130, an administrator server 140, and a broadcast schedule server 150. Include.
  • the broadcast schedule server 150 receives and stores a schedule of a broadcast program and a schedule of an advertisement.
  • a channel provider that owns its own channel, such as terrestrial and cable, and organizes and supplies a broadcast program to a corresponding channel may access a broadcast schedule server 150 to input a schedule of a broadcast program.
  • the broadcast schedule server 150 may receive a schedule of a broadcast program from the broadcast server 160 of the channel operator.
  • a platform provider that receives a broadcast program from a channel operator based on a wired / wireless communication network or a broadcast network and provides a broadcast and additional services to a subscriber may access the broadcast schedule server 150 to schedule and broadcast a broadcast program.
  • a schedule of advertisements related to the advertisement may be input.
  • the platform operator may be one of a cable broadcaster, an IPTV operator, a satellite broadcaster, and a telecommunications provider.
  • the broadcast program is transmitted from the broadcast server 160 to the user terminal 180 and output.
  • the data content service is a service that provides additional information related to a broadcast program. For example, if the broadcast program is a drama, the data content service may be to provide a summary of the previous plot of the drama, provide information on the performer or producer, and provide purchase information of props in the drama. In addition, if the broadcast program is a baseball relay, the data content service may be to provide information about the purchase of baseball equipment, to provide news of the game of another field, to provide information about the performance of a particular player. In addition, when the broadcast program is a music program, the data content service may be to provide purchase information about a sound source of a singer appearing in the broadcast program.
  • the data content service is determined by reflecting the contents of the broadcast program. Since the contents of the broadcast program are changed every time, the data content service should be planned each time to reflect the contents of each broadcast program.
  • the user terminal 180 may include at least one of a TV, a set top box, a mobile phone, a smartphone, a tablet, a PC, and a navigation device.
  • the data content authoring server 110 is a server that can easily and quickly author data content associated with a broadcast program or advertisement by reflecting the contents of a broadcast program.
  • the content authoring server 110 provides a library interoperable with an API for accessing product information associated with a broadcast program or advertisement, and a planner of a data content service can author data content using the library.
  • the data content storage server 120 stores the authored data content. According to a request of the user terminal 180 or the data content transmission server 130, the data content storage server 120 may provide the stored data content.
  • the manager server 140 generates a schedule of data content by referring to a schedule of a broadcast program and a schedule of an advertisement.
  • the planner of the data content service may determine the schedule of the data content with reference to the schedule of the broadcast program, the schedule of the advertisement.
  • manager server 140 may generate a schedule of data content according to the determination.
  • the manager server 140 may manage the authority of each of the planner, broadcaster, platform operator of the data content service.
  • the data content delivery server 130 transmits the data content stored in the data content storage server 120 to the user terminal 180 via the communication network 170.
  • the data content transmission server 130 may transmit the data content at the request of the user terminal 180, or may transmit the data content to the corresponding channel at a corresponding time, referring to the schedule of the data content. have.
  • the user terminal 180 receives a broadcast program from the broadcast server 160.
  • the user terminal 180 receives data content from the data content transmission server 130 via the communication network 170.
  • the user terminal 180 may include a display device.
  • the user terminal 180 may display data contents by overlaying them on a broadcast program.
  • the channel operator 'A' can plan a data content service that provides discounts by ordering pizzas while watching World Cup broadcasts in real time through its broadcast program World Cup broadcast.
  • the channel provider 'A' accesses the data content authoring server 110 to author the data content according to the plan.
  • the channel operator 'A' may access product information related to pizza using an API linked with a system of a pizza specialty store, and may author data content using product information.
  • the authored data content is stored in the data content storage server 120.
  • the channel provider 'A' accesses the manager server 140 and inputs advertisement product information of the data content.
  • the advertisement product information of the data content may include a storage location (address) of the data content in the data content storage server 120, an advertisement price, an advertisement exposure frequency, an advertisement exposure position, and an advertisement exposure form.
  • the channel provider 'A' may input schedule information of the data content using the manager server 140.
  • the channel provider 'A' selects a schedule of the World Cup relay from among schedules of broadcast programs stored in the broadcast schedule server 150 using the manager server 140.
  • it is possible to register the schedule information of the data content by inputting the advertisement product information in the appropriate time zone agreed with the advertiser among the relay time of the World Cup relay program.
  • the user watches the World Cup broadcast through the channel of 'A' using the broadcasting system of the platform operator.
  • the data content delivery server 130 browses the pizza order data content stored in the data content storage server 120 and encodes the browsed result along with the user terminal 180.
  • the data content transmission server 130 transmits the encoded result to the user terminal 180.
  • the user terminal 180 receives and decodes the encoded result, and overlays and displays the encoded World Cup broadcast program.
  • a planner, a broadcaster, and a platform operator of a data content service may provide a data content service by reflecting contents of a broadcast program that is changed every time.
  • a library may be generated using an API that may access product information associated with a broadcast program or product information associated with light, and may author data content using the generated library.
  • the additional service provider provides an API for accessing the product information, the broadcaster, the content providing system, and the content server can be easily interworked. Accordingly, the planner, broadcaster, and platform operator of the data content service may author the data content using a standardized authoring tool or a standardized UI.
  • a real-time linked data content service may be provided to subscribers of all platforms.
  • the broadcast schedule server 200 includes a broadcast schedule interworking unit 210 and a broadcast schedule manager 220.
  • the broadcast schedule interworking unit 210 may receive a schedule of a broadcast program from a broadcaster.
  • the broadcast schedule interworking unit 210 may receive a schedule of a broadcast program or a schedule of an advertisement from a platform operator.
  • the schedule of the broadcast program may include at least one of channel information through which the broadcast program is transmitted, broadcast time of the broadcast program, broadcast time of an advertisement related to the broadcast program, indirect advertisement information related to the broadcast program, and broadcast time of an indirect advertisement related to the broadcast program. It may include.
  • the broadcast schedule manager 220 may modify or edit a schedule of a broadcast program and a schedule of the advertisement.
  • the broadcast schedule manager 220 may provide an interface for modifying a schedule of an input broadcast program or a schedule of an advertisement. If the input schedule is changed or needs to be modified, the broadcaster or platform operator may modify the input broadcast program schedule or advertisement schedule by using an interface provided by the broadcast schedule manager 220.
  • the broadcast schedule interworking unit 210 may receive a schedule of a broadcast program and a schedule of an advertisement from a server of a broadcaster periodically or as needed.
  • a broadcaster or a platform operator may directly input a schedule of a broadcast program and a schedule of an advertisement through the broadcast schedule interworking unit 210.
  • the broadcast schedule manager 220 receives a request for modification of a schedule of a broadcast program and a schedule of an advertisement from a planner, a broadcast operator, and a platform operator of a data content service, and schedules a broadcast program and a schedule of an advertisement according to the modification request. Can be modified.
  • Fig. 3 is a block diagram showing the structure of a content authoring server according to an exemplary embodiment.
  • the content authoring server 300 includes a design authoring unit 310, a code authoring unit 320, and a library providing unit 330.
  • the library provider 330 includes an external information linker 340, a library searcher 350, and a library generator 360.
  • the design authoring unit 310 authors the graphic element displayed on the screen of the user terminal.
  • the design authoring unit 310 provides an interface for the planner, broadcaster, platform operator of the data content service to input the design content.
  • the planner, the broadcaster, and the platform operator of the data content service input the design content using the interface provided by the design authoring unit 310, and the design authoring unit 310 is a planner, the broadcaster, and the platform operator of the data content service.
  • the code authoring unit 320 authors the code constituting the operation of the data content server, such as linking or calculating various information of the data content or responding to a user's response.
  • the code authoring unit 320 authored code may include HTML code.
  • the planner, broadcaster, and platform operator of the data content service may input code contents using an interface provided by the code authoring unit 320, and the code authoring unit 320 may be a planner, broadcaster, or platform operator of the data content service.
  • the content authoring server 300 may include a database for storing and managing information to be used in the data content.
  • the database may include templates, icons, code, etc. that are often used in design authoring.
  • the design authoring unit 310 and the code authoring unit 320 provide templates, icons, codes, and the like, stored in a database, to planners, broadcasters, and platform providers of data content services, and planners, broadcasters, and platform providers of data content services. Can easily author data contents by referring to the contents stored in the database.
  • the library providing unit 330 provides a library for an external system so that the design authoring unit 310 or the code authoring unit 320 can access product information stored in an external server and interwork with a database. .
  • the library provider 330 modifies a library provided by an external system to generate an API that can be provided by the design authoring unit 310 or the code authoring unit 320.
  • the library provider 330 may include an external information linker 340, a library searcher 350, a library generator 360.
  • the external information linker 340 interworks with an external product information server and provides product information stored in the product information server. According to one side, the external information linker 340 receives the information stored in the product information server in conjunction with the external product information server.
  • the library search unit 350 provides the necessary information to the external information interlocking unit 340 and searches and selects information that can be linked to the data content.
  • the library search unit 350 provides a library for accessing product information, and provides information that can be linked with data contents.
  • the library search unit 350 provides a search function for the library so that the design authoring unit 310 or the code authoring unit 320 can use the required library.
  • the library search unit 350 receives at least one of information on the channel provider that supplies the broadcast program, the name of the broadcast program, the name of the data content, product information, and in response to the information that can be linked to the data content Can be provided.
  • the library generator 360 generates the searched library as a specific type of information for use by the design authoring unit 310 or the code authoring unit 320. According to one side, the library generation unit 360 may generate and provide an API by modifying the searched library. The design authoring unit 310 or the code authoring unit 320 may access the product information by calling an API provided by the library generation unit 360.
  • channel operators can plan data content services that can order pizza during World Cup relay time in real-time in conjunction with its broadcast program, World Cup Relay.
  • the channel operator may access the data content authoring server 300 and author the data content using an interface provided by the design authoring unit 310 or the code authoring unit 320.
  • the channel operator can author data content by referring to templates, icons, codes, etc. stored in a database.
  • the channel operator may search for and select pizza information that can be ordered during the World Cup relay time by using the external information linker 340 linked with the system of the pizza specialty store.
  • the external information linker 340 and the library generator 360 provide the pizza information to be used in the data content as an API, and the data content authoring server 300 utilizes the API to store information, designs, Completes data content authoring in conjunction with code.
  • the authored data content is stored in the data content storage server 120.
  • Fig. 4 is a block diagram showing the structure of an administrator server according to an exemplary embodiment.
  • the manager server 400 according to the exemplary embodiment includes an account manager 410, an advertisement product manager 420, a data content schedule manager 430, and a report output unit 430.
  • the account manager 410 manages login or use rights of planners, broadcasters, and platform operators of data content services.
  • planners of data content services can log in to any server and use all features.
  • a broadcaster and a platform operator may log in only to the broadcast schedule server 150 or the data content authoring server 110 of FIG. 2 to use only a corresponding function.
  • the advertisement product manager 420 inputs and manages product information related to the broadcast program and product information related to the advertisement based on the information of the data content to be linked to the broadcast program of each channel.
  • the advertisement product information unit stores the input product information.
  • the data content schedule manager 430 generates, inputs, and manages a schedule of data content by referring to the advertisement product information and the schedule of the broadcast program of the corresponding channel referenced from the broadcast schedule server or the schedule of the advertisement.
  • Report output unit 440 provides the utilization and various performance of the entire system.
  • the channel provider logs in to the manager server 400 with the channel provider's account.
  • the channel operator can access only the data content authoring server 110, the broadcast schedule server 150 and the manager server 140 of the content providing system shown in FIG.
  • the channel operator uses the advertisement product manager 420 of the manager server 140 or 400 to store the data content in the data content storage server 120, the advertisement price for the associated product, the frequency of exposure of the data content, and the data.
  • the advertisement product information of the data content may be completed by inputting at least one of the content exposure form and the advertiser information of the advertisement.
  • the channel operator may then input schedule information of the data content.
  • the schedule information of the data content may include at least one of information on a broadcast program to which the data content is overlaid, information on a channel to which the broadcast program is transmitted, exposure time of the data content, exposure type of the data content, and exposure frequency of the data content. It may include.
  • the channel operator may select the World Cup relay from among the programming information for the broadcast program stored in the broadcast schedule server 150 using the data content schedule manager 420. Subsequently, the channel operator may register the schedule of the data content by inputting the advertisement product information in the appropriate time zone agreed with the advertiser among the relay time of the World Cup relay program.
  • Fig. 5 is a block diagram showing the structure of a data content transmission server according to an exemplary embodiment.
  • the data content transmission server 500 includes a data browser 510, an encoding unit 520, and a data content transmission unit 530.
  • the data content delivery server 400 communicates with a user terminal.
  • the data browser 510 receives and loads data from the data content storage server 120 by referring to a schedule of data content registered by the manager server 140.
  • the encoder 520 encodes the data content loaded on the data browser 510 according to a user terminal or a transmission method.
  • the data content transmitter 530 transmits the encoded data content to the user terminal.
  • the platform operator may transmit a World Cup broadcast through the channel provider's channel.
  • viewers receiving broadcasts from the platform operator watch the World Cup relay through the user terminal.
  • the data browser 410 of the data content delivery server 400 browses the pizza order data content stored in the data content storage server 120.
  • the encoder 520 encodes the data content loaded by the data browser 510
  • the data content transmitter 530 transmits the encoded data content to the user terminal.
  • Fig. 6 is a block diagram showing the structure of a user terminal according to an exemplary embodiment.
  • the user terminal 600 according to an exemplary embodiment includes an input receiving unit 610, a communication unit 620, a data content processing unit 630, and a broadcast program processing unit 640.
  • the input receiver 610 receives a user's input through an input device such as a remote controller and processes the received input.
  • the communication unit 620 communicates with a data content providing system.
  • the broadcast program processor 640 is operated by a platform operator to receive a broadcast program or advertisement of each channel from a broadcast system. According to one side, the broadcast program processor 640 may decode the received broadcast program or advertisement if it is encoded. The broadcast program processor 640 may output the received broadcast program or advertisement to the display device.
  • the data content processing unit 630 receives data content from a data content transmission server included in the data content providing system. When the received data content is encoded, the data content processor 630 may decode the encoded data content. The data content processor 630 may display the data content by overlaying it on a broadcast program or advertisement.
  • the method according to the embodiment may be embodied in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium.
  • the computer readable medium may include program instructions, data files, data structures, etc. alone or in combination.
  • the program instructions recorded on the media may be those specially designed and constructed for the purposes of the embodiments, or they may be of the kind well-known and available to those having skill in the computer software arts.
  • Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks.
  • Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.
  • the hardware device described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.
  • a data broadcast service linked to a broadcast program or a data broadcast service linked to an advertisement may be provided in real time.

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • Computer Security & Cryptography (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne un système de fourniture de contenu, pour fournir un contenu de données lié à un programme de diffusion. Le système de fourniture de contenu selon l'invention génère une bibliothèque en modifiant une API apte à accéder à des informations produit stockées dans un système externe, et peut produire un contenu de données au moyen de la bibliothèque générée. Selon l'invention, un service de contenu de données lié à un programme de diffusion en temps réel peut être fourni aisément indépendamment de fournisseurs de canaux et de plateformes.
PCT/KR2014/008123 2013-09-23 2014-09-01 Système de diffusion de données ouvert interlié WO2015041419A1 (fr)

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