WO2016035970A1

WO2016035970A1 - Advertisement system using search advertisement

Info

Publication number: WO2016035970A1
Application number: PCT/KR2015/004494
Authority: WO
Inventors: 김준모
Original assignee: 김준모
Priority date: 2014-09-05
Filing date: 2015-05-06
Publication date: 2016-03-10
Also published as: KR101719398B1; KR20150111811A

Abstract

An online advertisement system according to an embodiment of the present invention provides an information search service. In the conventional art, when providing an information search service through a search site, if a user inputs a keyword of interest, search results of the search site are exposed. The present online advertisement system comprises: a mobile communication terminal for separately displaying an advertisement content by creating a space separately from a region of the search site without violating the region of the search site and by using the space so that a user can freely move the upper, lower, left and right regions of a screen; and a wired and wireless communication network for connection to a search site and a wired and wireless network. The embodiment of the present invention can increase advertisement effect by carrying out an online advertisement according to a search keyword. Further, the embodiment of the present invention can allow diversity in providing an advertisement service by receiving information content searched using a search keyword and advertisement content from different operating companies and displaying the information content and the advertisement content separately. Accordingly, advertisement efficiency can be maximized.

Description

Ad system using search advertising

The present invention relates to an online advertising system that performs an online advertisement based on a search keyword.

Recently, due to the development of information and communication technology, the development of information providing technology that provides information on various fields in real time based on a plurality of users through at least one host server through a remote data communication network is actively underway. Based on this, recently, information screening technology is being developed to provide accurate search information to subscribers more quickly, and to more easily access the surrounding technology and the tastes and preferences of subscribers, and various contents and application services thereof are thereby developed. Development is being done.

In this regard, Korean Patent Application No. 10-2001-0081887 'Advertising method in online service by user's advertisement posting and online advertisement system for this' allows users to view advertisements selected by themselves.

On the other hand, advertisers are provided with advertisements in various forms to entice consumers. An advertisement is a piece of information designed to be used in whole or in part by a user (eg, a particular consumer). Advertisements may be provided as online advertisements in electronic form due to the development of information and communication technology. These online advertisements may be in the form of advertisements on a page (hereinafter, referred to as a “web page”) running on an internet web browser, and may correspond to online advertisements presented as a search result. For example, as shown in FIG. 1 (b), when a search word is entered into a web page connected to a portal site server such as Naver, Daum, and Google, online advertisements matching the search word are provided from the portal site server. ) Is displayed on the web page.

As such, the current online advertisement form displays information content and online advertisements provided by the portal site server together on a web page installed on a smartphone or a PC, thereby limiting the variety of subjects providing the advertisement. . That is, since the online advertisement can be provided only by the operator of the portal site server, there is a problem that various online advertisement services cannot be provided from other companies.

The present invention provides an online advertisement including a search keyword and a banner in order to solve the above problems, and the technical problem of the present invention is to receive an online advertisement from various advertising operators other than the limited area of the search site. It is. In addition, the present invention provides a method of displaying searched information content and advertisement content such as search keywords and banners in a mobile communication terminal.

An online advertisement system according to an embodiment of the present invention includes a search server that provides an information search service and extracts information content matching a search keyword; An advertisement server for extracting advertisement content matching a search keyword; A mobile communication terminal which receives a search keyword and transmits the search keyword to the portal site server and the advertisement server, and separately displays the information content received from the portal site server and the advertisement content received from the advertisement server; And a wired / wireless communication network connecting the portal site server, the advertisement server, and the mobile communication terminal with a wired / wireless network. It includes.

The mobile communication terminal may include: an input unit configured to receive the search keyword from a user; transmitting the search keyword to the portal site server and the advertisement server, receiving information content from the portal site server, and receiving advertisement content from the advertisement server. A data transmission and reception processor; An information advertising window generating unit for generating an information advertising window separately assigned with an information area for displaying the information content and an advertising area for displaying the advertising content; And a display unit for displaying the information advertising window.

The information advertisement window generating unit generates an information advertisement window including a web page on which the information content is displayed and an advertisement area inserted in the web page to display an advertisement content, so that the information content and the advertisement content are displayed on the web. It is characterized in that it is displayed separately in each other area in a page.

The information advertising window includes an address display area for displaying a web address of the portal site server; An advertisement area displaying advertisement content received from the advertisement server; And an information area displaying information content received from the portal site server. It includes.

The information advertising window generating unit generates an information advertising window including a web page on which the information content is displayed and an advertising page having a separate advertising area displayed separately from the web page, so that the advertising content is displayed on the web page. Characterized in that it is displayed on a separate and separate advertising page other than the inside.

The mobile communication terminal receives a search keyword from a user through a web page driven by an internet web browser, and detects at least one of a type, a user location, and an internet web browser version of the internet web browser to which the search keyword is input. A first option transmitter to transmit to the advertisement server; It includes.

The advertisement server searches for the advertisement content matching the search keyword, and then extracts the advertisement content provided by the manufacturer of the internet web browser to which the search keyword is input and transmits the searched advertisement content to the mobile communication terminal.

The mobile communication terminal may include: a second option transmitter configured to identify one or more of a manufacturer's name of the mobile communication terminal and a model name of the mobile communication terminal and transmit the same to the advertisement server; It includes.

After searching for the advertisement content matching the search keyword, the advertisement content provided by the manufacturer of the mobile communication terminal is extracted from the searched advertisement content and transmitted to the mobile communication terminal.

According to an embodiment of the present invention, an advertisement effect can be enhanced by performing an online advertisement based on a search keyword. In addition, according to an embodiment of the present invention, by receiving the information content and the advertising content searched by the search keywords from different operating companies and display them separately, it is possible to increase the variety of advertisement service provision. Therefore, advertising efficiency can be maximized.

1 is a view showing a conventional online advertising form.

2 is a block diagram of an online advertising system according to an embodiment of the present invention.

3 is an advertisement content database according to an embodiment of the present invention.

Figure 4 is a block diagram of a web and APP or PC or a mobile communication terminal according to an embodiment of the present invention.

5 is a view showing an area for displaying a keyword which is converted or used by extracting a keyword from an address bar according to an embodiment of the present invention;

Figure 6 shows that the advertising area is displayed by comparison with the existing method and the present invention.

7 is a diagram illustrating a web browser (or mobile browser) and a mobile communication terminal displaying a separate advertisement page separate therefrom according to an embodiment of the present invention.

8 illustrates a method of matching an advertisement using a transparent layer in a keyword search box as a method added to the present invention.

9 is a diagram illustrating a method of copying a search keyword in a transparent layer.

FIG. 10 is a diagram illustrating a procedure of matching a search keyword and an advertisement by a method using a transparent layer.

FIG. 11 is a diagram illustrating a type of extracting a specific keyword or using a transparent layer. FIG.

DETAILED DESCRIPTION Hereinafter, the most preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily implement the present invention. . Other objects, features, and operational advantages, including the object, operational effects of the present invention, will become more apparent from the description of the preferred embodiment. In the following description of the reference numerals to the components of the drawings it should be noted that the same reference numerals as possible even if displayed on different drawings.

1 is a diagram illustrating a conventional online advertisement form.

2 is a block diagram of an online advertising system according to an embodiment of the present invention,

3 is an advertisement content database according to an embodiment of the present invention,

4 is a block diagram of a web and APP or PC or a mobile communication terminal according to an embodiment of the present invention.

FIG. 5 is a diagram illustrating an area displaying a keyword that is converted or used by extracting a keyword from a main address bar according to an embodiment of the present invention;

FIG. 7 is a diagram illustrating a web browser (or mobile browser) and a mobile communication terminal displaying a separate advertisement page separated therefrom according to an embodiment of the present invention.

8 is a guide diagram for guiding a method of matching an advertisement using a transparent layer in a keyword search box in a method added to the present invention.

FIG. 10 is a diagram illustrating a procedure of matching a search keyword with an advertisement using a transparent layer method.

FIG. 11 illustrates that a specific keyword may be extracted or a transparent layer may be used.

Referring to FIG. 2, the online advertisement system of the present invention includes a wired / wireless communication network 300, a portal site server 200, an advertisement server 100, and a mobile communication terminal 400.

The wired / wireless communication network 300 connects the search server 200, the advertisement server 100, and the mobile communication terminal 400 to the wired / wireless network. That is, the wired / wireless communication network 300 is a communication network that allows data communication between the mobile communication terminal 400 and the search server 200 or communicates between the mobile communication terminal 400 and the advertisement server 100. The wired / wireless communication network 300 may be implemented as a wired / wireless mobile communication network or a network communication network. For example, the mobile communication terminal 400 and the portal site server 200 may be a third generation (3G; 3 Generation), fourth generation including a base transceiver station (BTS) and a mobile switching center (MSC). Advertisements and related information may be transmitted and received using a wireless mobile communication network such as (4G; 4 Generation). Or it may be implemented as a wired network communication network can transmit and receive related information through the Internet communication network according to the Internet protocol, such as Transmission Control Protocol / Internet Protocol (TCP / IP).

The search server 200 provides an information search service and extracts information content matching the search keyword. Search server 200 is a web information server that provides a variety of information, such as Naver, Daum, Google, Yahoo, etc., is an information providing server that provides a website that appears first when the web browser is connected to the Internet. The search server 200 provides a service that a user can use regularly, such as a community, in addition to the information search service. The portal site server retrieves the information content matched by the search keyword on a number of webs (WEB) existing in the network or by using a separate information DB to extract the information content matched with the search keyword. The extracted information content is transmitted to the mobile communication terminal 400. For reference, the information content may be formed as various types of content, and may have various forms such as news content, media content of audio and image and video, and web address content.

The ad server 100 extracts the advertisement content that matches the search keyword. To this end, the advertisement server 100 includes an advertisement contents database (not shown). Although not shown in the figure, the advertisement server 100 includes a wired / wireless communication module (not shown) capable of communicating with the wired / wireless communication network 300 to receive a search keyword from the mobile communication terminal 400 and to move the extracted advertisement content. It may be transmitted to the communication terminal 400.

An advertisement content database (not shown) is a database in which advertisement content is allocated and stored for each search keyword.

For reference, the web browser represented in this document includes a mobile browser, and generally a browser is expressed as a web page or a mobile page.

For reference, FIG. 3 illustrates an example of an advertisement content database, in which advertisement content is stored for each keyword and an advertiser is registered for each advertisement content. For example, when receiving a 'mobile phone' as a search keyword, the ad server 100 may search for the first advertisement content, the second advertisement content, the third advertisement content, and the fourth advertisement content assigned to the search keyword of the 'mobile phone'. All or part of the data is transmitted to the mobile communication terminal 400.

For reference, the advertisement content database may include a hard disk drive, a solid state drive, a flash memory, a compact flash card, a secure digital card, and an SM card. A module capable of inputting / outputting information such as a Smart MediaCard), an MMC card (Multi-Media Card), a memory stick, or a memory stick may be provided inside or may be provided in a separate server.

The mobile communication terminal 400 receives a search keyword and transmits the search keyword to the search server 200 and the advertisement server 100, and receives the information content received from the search server 200 and the advertisement content received from the advertisement server 100. Display each separately.

Herein, the mobile communication terminal 400 refers to a mobile terminal such as a mobile phone such as a smartphone.

When the mobile communication terminal 400 displays the information content matching the search keyword, the mobile communication terminal 400 displays the advertisement content separately from the display of the information content.

To this end, the mobile communication terminal 400 includes a data transmission / reception processing unit 411, an input unit 430, a display unit 440, and an information advertisement window generating unit 420. In addition, the microphone 421, the speaker 422, the flash 423, the sensor 420 including a camera 424, the first option transmitter 460, the second option transmitter 470 is further included. The first option transmitter 450 and the second option transmitter 460 will be described later.

The data transmission / reception processing unit 410 includes an RF module and the like, together with the data processing module 412.

The data transmission / reception processing unit 411 performs a wireless communication function with the wired / wireless communication network 300. The data transmission and reception processing unit 410 includes an RF transmitter (not shown) for upconverting and amplifying a frequency of a transmitted signal, and an RF receiver (not shown) for low noise amplifying and downconverting a received signal.

The data processing module 412 demodulates and decodes a received signal to extract a data packet, or modulates and encodes a data packet to be transmitted and converts the signal into a signal. To this end, the data processing module 412 may be configured of a modem and a codec.

The codec may include a data codec for processing data and an audio codec for processing an audio packet and outputting an analog signal in a voice form.

The sensory processor 420 reproduces the voice analog signal output from the audio codec through the speaker 422 or converts the voice analog signal input from the microphone 421 into a data form to the audio codec of the data processing module 412. Perform the function of sending. The microphone 421 is a means for receiving a user's voice, and the speaker 422 outputs a voice signal provided by the audio processor 420.

The display unit 440 displays the information advertising window generated by the information advertising window generating unit 420. The information content window receives the information content received from the search server 200 and the information content received from the ad server 100, respectively.

The input unit 401 receives a search keyword from a user. The input unit 401 provides an input interface window for receiving search keywords input from a user. The input unit 401 may be input through a keypad composed of a key or a combination of numbers, or may be implemented through various input means such as a touch input through a touch screen panel.

The information advertising window generating unit 420 generates an information advertising window in which the information area to display the information content and the advertising area to display the advertising content are separately allocated.

The information content is received from the search server 200 according to the search keyword, the advertisement content is received from the advertisement server 100, and the information content is generated as the information advertisement window to be displayed on the display unit 440.

The form of the information advertisement window generated by the information advertisement window generator 420 may be performed in two ways.

One way is to create an information advertising window of a single web page and assign the information content and the advertising content to be displayed in different areas within the web page. That is, an information advertising window is generated that includes a web browser displaying information content and an advertisement area inserted into the web browser to display advertising content, wherein the information content and the advertising content are different in the web page. To be displayed separately.

For example, when the information advertising window is implemented as a single web page, as shown in FIG. 5B, the information advertising window includes an address display area 11 displaying a web address of the search server 200. And an advertisement area 12 displaying advertisement content received from the advertisement server 100, and an information area 13 displaying information content received from the search server 200.

Referring to the process of generating the information ad window as a single web page, as shown in Figure 5 (a) when the 'one piece' is input to the search box of the web page, the search keyword 'one piece' search server 200 ) And the information content using the keyword 'one piece' and the advertisement content are transmitted to the advertisement server 100. Since the information advertisement window generating unit 420 knows the implementation source of the web page, the advertisement area between the address display area 11 and the information area 13 when generating the web page as shown in FIG. 12) the advertisement content is inserted and displayed. For reference, web page driven source driven by internet web browser such as explorer, safari, chrome, etc. is implemented as open source, so change the known web page generation source to the middle area of web page. The information area can be located. Therefore, only the web page is displayed on the display display unit 440 of the mobile communication terminal 400, and the advertisement content received from the advertisement server 100 may be distinguished and displayed within the web page.

On the other hand, the other way of generating the information advertising window, generating an information advertising window comprising a web page and an advertising page having a separate advertising area displayed separately from the web page, to display the information content on the web page, It can be implemented to display the advertising content on the advertising page.

6 illustrates that a specific part of a search is changed to a search word, and that a corresponding search advertisement may be exposed by interpreting the part.

For example, as shown in Figure 7 (a), when the 'one piece' is input to the search box of the web page, the mobile communication terminal 400 the search keyword 'one piece' portal site server 200 and the advertisement By transmitting to the server 100 to receive the information content and the advertising content of the keyword 'one piece', respectively. As shown in FIG. 7B, the information advertisement window generating unit 430 includes a web page 30 having an information area for displaying information content on the display display unit 440 of the mobile communication terminal 400. The advertisement page 40 having the advertisement area displayed separately from the web page 30 to display the advertisement content may be separately displayed. Therefore, in addition to the web page on which the information content is displayed, the display page 440 of the mobile communication terminal 400 may separately display the advertisement page 40 on which the advertisement content is displayed, separately from the inside of the web page.

For reference, the advertisement content displayed on the advertisement area 12 of FIG. 5B or displayed on the advertisement page 40 of FIG. 7B may be displayed as advertisement contents. Alternatively, when the user clicks on the advertisement content, the advertisement link content may be displayed to move to the related site. That is, when a user selects a given advertisement (eg, by "clicking" on the advertisement), the webpage displayed on mobile terminal 400 is generally directed to another location (eg, another specific webpage) associated with the advertisement. Can be moved.

On the other hand, as described above, the mobile communication terminal 400 transmits the input search keyword to the advertisement server 100, and the advertisement server 100 extracts the advertisement content matching the search keyword to the mobile communication terminal 400. To transmit. However, rather than extracting the advertising content matched with the search keyword and transmitting it to the mobile communication terminal 400 unconditionally, it may be more efficient to transmit the advertising content considering the user's taste of the mobile communication terminal 400.

To this end, advertisement content may be extracted in consideration of various advertisement extraction options. The advertisement content may be extracted using the manufacturer of the web browser used for the search or the manufacturer of the mobile communication terminal 400 equipped with the web browser as the advertisement extraction option. .

An example of implementing a web browser manufacturer used for search as an advertisement extraction option will be described. As shown in FIG. 4, the mobile communication terminal 400 receives a search keyword from a user through a web page driven by an internet browser, and a type of an internet web browser in which the search keyword is input. It may include a first option transmission unit 450 for identifying any one or more of the user location, the Internet web browser version and transmits it to the advertisement server (100).

For example, when the internet web browser installed on the mobile communication terminal 400 is an internet explorer made by a manufacturer called Microsoft (MS), the first option transmission unit 450 may use the web used for searching. Sends to the ad server 100 that the browser is Internet Explorer. For reference, there are various ways to identify the manufacturer of the Internet web browser. For example, each web browser has its own information, so that the manufacturer of the Internet web browser can be identified by identifying the unique information of the web browser. .

After receiving the type of the web browser, the advertisement server 100 searches for the advertisement content matching the search keyword, and then extracts the advertisement content related to the type of the Internet web browser from the searched advertisement content, and then the mobile communication terminal 400. To be sent). Related to the type of Internet browser is that it is related to the manufacturer of the Internet browser, the version of the Internet browser. For example, when a search keyword 'mobile phone' is input through Microsoft's Internet Explorer, the mobile terminal 400 transmits a search keyword 'mobile phone' and a type of Internet web browser 'Internet Explorer'. The advertisement server 100 receives the first, second, third and fourth advertisement contents related to the 'mobile phone' from the advertisement contents database of FIG. 4. Subsequently, the mobile communication terminal 400 extracts the first advertisement content and the third advertisement content, which are the advertisement contents advertised by the Microsoft company that produced 'Internet Explorer', among the first, second, third and fourth advertisement contents. To transmit.

This means that if the Internet web browser installed on the mobile communication terminal 400 is an Internet Explorer manufactured by a manufacturer called Microsoft (MS), the user of the mobile communication terminal 400 prefers a manufacturer of Microsoft company. You can see. The fact that you do not use other web browsers such as Google's Chrome or Sapphire Fox is more concerned with products made by Microsoft than by Google. Therefore, since it can be seen that the advertisement effect associated with the Microsoft company to the user is more effective, the advertising content of the Microsoft company is extracted and transmitted to the mobile communication terminal 400.

On the other hand, an example of implementing the manufacturer of the mobile communication terminal 400, the web browser is installed as an advertisement extraction option will be described. The mobile communication terminal 400 includes a second option transmission unit 460 for identifying any one or more of a manufacturer's name of the mobile communication terminal 400 and a model name of the mobile communication terminal and transmitting the same to the advertisement server 100. can do.

For example, if the mobile communication terminal 400 used by the user is a mobile phone manufactured by a manufacturer called 'Samsung', the second option transmission unit 460 is a fact that the manufacturer of the mobile communication terminal 400 is 'Samsung'. To the ad server 100. For reference, there may be a variety of methods for determining the manufacturer of the mobile communication terminal 400. For example, since each mobile communication terminal 400 stores unique identification information including the manufacturer in the memory, the second option is transmitted. The unit 460 may determine the manufacturer of the mobile communication terminal 400.

The advertisement server 100 receiving the manufacturer name of the mobile communication terminal 400 searches for the advertisement content matching the search keyword, and then, among the searched advertisement contents, the advertisement content provided by the manufacturer of the mobile communication terminal 400 is searched for. Extract it and transmit it to the mobile communication terminal 400.

For example, when a search keyword 'mobile phone' is input through a browser displayed on a mobile communication terminal 400 of 'Samsung', the mobile communication terminal 400 moves a search keyword 'mobile phone' and 'samsung'. The manufacturer of the communication terminal 400 is transmitted, and the advertisement server 100 receiving the same extracts the first, second, third and fourth advertisement contents related to the 'mobile phone' from the advertisement contents database of FIG. 4. Thereafter, the second advertisement content and the fourth advertisement content, which are the advertisement contents advertised in 'Samsung' which produced the mobile communication terminal 400, are extracted from the first, second, third and fourth advertisement contents, and the mobile communication terminal 400 is extracted. To be sent).

This means that if the mobile communication terminal 400 is a Samsung product, the user of the mobile communication terminal 400 may prefer that the manufacturer of Samsung. In other words, they are more interested in Samsung products than products made by companies such as Apple, LG, and Pantech. Therefore, since providing advertising content related to Samsung to a user can be considered to have a greater advertising effect, the advertising content of Samsung is extracted and transmitted to the mobile communication terminal 400.

FIG. 8 uses a transparent layer (collectively seeing and copying keywords through a search box or a transparent search box duplicated) in the search window, rather than converting and extracting a keyword in a special area of the address bar at the time of searching. After creating a plurality of search boxes, when the user enters a keyword in the search box, the user can copy or write on the transparent layer so that the keyword is generated so that the advertisement can be matched. In this case, if there is a matched advertisement in the ad server, the corresponding keyword is exposed, and if it does not match, any designated advertisement may be exposed.

When the transparent layer is executed in the form of a smartphone, a PC, or an APP, the transparent layer is generated (1000), and when the user searches for the keyword (1100), the keyword is copied or projected on the transparent layer and copied (1200). In this case, the advertisement is matched by the advertisement server 100 (1300).

At this time, if the advertisement is matched in the ad server, the corresponding keyword is exposed, and if not matched, the advertisement is not exposed or an arbitrary designated advertisement is exposed.

9 illustrates a case where a transparent layer is generated and a keyword 'search' is inputted. When a user inputs a keyword 'search', the transparent layer is copied or viewed, and the keyword may be separately imported and matched to an ad server. To show that there is.

FIG. 10 illustrates a sequence of generating a transparent layer (dual search box) and when keywords are input, keywords are copied to match advertisements and display advertisements.

11 is a list of main search boxes of a browser and a smartphone that can extract a specific keyword or use a transparent layer.

It can also be used on a regular PC. At this time, the mobile communication terminal may be used by switching to a PC or a notebook.

The same may be applied to the mobile terminal model name.

On the other hand, the operator of the advertising server 100 is provided with the advertising costs according to the online advertising from the advertiser. Some of the advertising costs earned in this way can be credited in points or cash in the form of rewards to the user viewing the advertisement through the mobile communication terminal 400. This is because the user actively participates in the search using the advertisement server 100, thereby maximizing the advertisement effect, thereby recruiting more advertisers.

The embodiments in the above description of the present invention are presented by selecting the most preferred examples to help those skilled in the art from understanding various embodiments, and the technical spirit of the present invention is not necessarily limited or limited only by the embodiments. However, various changes, modifications, and other equivalent embodiments may be made without departing from the technical spirit of the present invention.

Figure 12 shows another embodiment. Figure 12 had to close the existing app and rerun the search to search when using other apps, which not only bother the user, but also takes time.

In the present invention, if there is a need for a search, a search box may be provided on the current screen so that the search can be performed immediately.

This search can also be done by sliding or touch.

Claims

As an advertising method through wired / wireless and mobile communication terminals that provide information retrieval service through a search site,

A first step in which a user inputs a search keyword;

A second step of extracting a specific language matching the search keyword from the search keyword input in step 1;

A third step of exposing the specific language by converting the specific language into a second search keyword;

A fourth step of exposing a second search keyword that is matched to the search keyword and excluding an area of a search site through an advertisement server for storing and extracting the advertisement content that matches the search keyword; and including the wired / wireless communication terminal. Online advertising method.
The method according to claim 1,

When the user inputs a search keyword through the search box, when the search keyword is changed to a specific language, extracting a specific language matching the search keyword and converting the specific language into a search keyword, the wire-wireless and Online advertising method through a mobile terminal.
The method according to claim 1,

The wired-wireless and mobile communication terminal,

An input unit to receive the search keyword from a user;

A data transmission / reception processor for transmitting the search keyword to the advertisement server, receiving the information content, and receiving the advertisement content from the advertisement server;

An information advertisement window generating unit for generating an information advertisement window separately assigned an information region for displaying the information content and an advertisement region for displaying the advertisement content; And

A display unit which displays the information advertising window; Online advertising method through wired, wireless and mobile communication terminal.
The method according to claim 1,

If there is a match with the search keyword, the ad server displays the corresponding keyword advertisement.

If the corresponding search keywords do not match, the operator can display the advertisement, the online advertising method via wired-wireless and mobile communication terminal.
The method according to claim 2,

The information advertising window,

An address display area for displaying a search keyword web address;

An advertisement area displaying advertisement content received from the advertisement server; And

And the advertisement content is displayed on a separate and separate advertisement page other than the inside of the web page.
The method according to claim 1,

The wired-wireless and mobile communication terminal,

A transmission unit for identifying and transmitting any one or more of information of wired / wireless devices and mobile communication terminals, such as a web browser type, a window specification, a manufacturer of a mobile communication terminal, a model, a name, and a user location of the mobile communication terminal; Online advertising method through a wired-wireless and mobile communication terminal comprising.
As a method of providing information retrieval service through a search site,

Approving generating a transparent information search window in search boxes of wired, wireless and mobile communication terminals before the user inputs a search keyword;

A user inputting a search keyword;

A copy step of copying the search keyword through the transparent layer when the search keyword is input;

A storage step in which the search keyword is stored;

An advertisement server matching and storing the search keyword to store and extract advertisement content;

And displaying the search keywords stored through the ad server, except for the area of the search site.
The method of claim 7, wherein

And after the step, when the user inputs the search keyword through the search box, the search keyword is automatically input through the transparent search box and the information search box.
The method according to claim 1,

After the above step, if a user inputs a search keyword through a search box, the search site automatically extracts a specific language matching the search keyword and converts the specific language into a search keyword when the search keyword is changed to a specific language. How to provide information retrieval service through.
The method according to claim 1 or 7,

The advertisement matched by the search result is displayed on the screen so that the user can move freely up, down, left and right areas of the screen without invading the area of the search site.