WO2016126013A1

WO2016126013A1 - System for providing keyword-based advertisement content and method therefor

Info

Publication number: WO2016126013A1
Application number: PCT/KR2016/000280
Authority: WO
Inventors: 표철민
Original assignee: (주)위자드웍스
Priority date: 2015-02-06
Filing date: 2016-01-12
Publication date: 2016-08-11

Abstract

The present invention relates to a system for providing a keyword-based advertisement content and a method therefor. In connection with an advertisement content providing system for providing a user terminal with an advertisement content according to the present invention, the user terminal comprises: a keyboard application execution unit for executing a keyboard application that has been downloaded from a keyboard application sever; a candidate keyword storage unit for receiving candidate keywords from the keyboard application server and storing the same; a keyword input unit for receiving a keyword input from the user while the keyboard application is being executed; a keyword matching unit for matching the input keyword with the candidate keywords; a content request unit which, when it is confirmed as a result of matching that the same keyword as the input keyword exists among the candidate keywords, requests an advertisement content providing server to provide an advertisement content that corresponds to the corresponding keyword; and a content display unit for receiving the requested advertisement content from the advertisement content providing server and displaying the same. The present invention is advantageous in that, by providing an advertisement content that corresponds to a keyword input from the user terminal while a keyboard application is being executed, target advertisement that conforms to the user's field of interest can be provided, thereby improving advertisement efficiency.

Description

Keyword-based advertising content providing system and method

The present invention relates to a keyword-based advertisement content providing system and a method thereof, and more particularly, to a keyword-based advertisement content providing system for providing advertisement content corresponding to a keyword input from a user terminal while a keyboard application is executed; It's about how.

In the conventional Internet search advertising method, after a user visits a search portal site through a web browser, enters a keyword in a keyword input window of the search portal site, and explicitly executes a search by clicking a search button or pressing an enter key. In addition, the advertisement image or the advertisement text is displayed on the search result screen along with the search results related to the keyword input by the user.

In the related art, although the advertisements displayed on the search result screen are related to the keyword inputted by the user, the advertisements are not located at the location where the user's eyes are focused and are easily distributed to the user as the advertisement is distributed throughout the search result screen. There was a problem that was not recognized.

In addition, there was also a problem that the number of effective clicks was not high because it was exposed to search results other than the advertisement on the search result screen and recognized as unnecessary information to the user.

In addition, since the advertisement of the user's keyword can be exposed only after the user's keyword input is completed and the screen of the web browser is moved to the search result screen, the user wants to expose the advertisement related to the user's input more quickly. The advertiser's requirements were limited.

The background technology of the present invention is disclosed in Korean Patent Publication No. 10-2008-0091736 (published on October 14, 2008).

It is an object of the present invention to provide a keyword-based advertisement content providing system and method for providing advertisement content corresponding to a keyword input from a user terminal while a keyboard application is executed.

In the advertisement content providing system for providing advertisement content to a user terminal according to an embodiment of the present invention, the user terminal includes a keyboard application execution unit for executing a keyboard application downloaded from a keyboard application server; A candidate keyword storage unit for receiving and storing candidate keywords from the keyboard application server; A keyword input unit which receives a keyword from a user while executing the keyboard application; A keyword matching unit which matches the input keyword with the candidate keyword; A content request unit for requesting an advertisement content corresponding to the keyword from an advertisement content providing server when there is a keyword identical to the input keyword among the candidate keywords as a result of the matching; And a content display unit for receiving and displaying the requested advertisement content from the advertisement content providing server.

When the keyboard application pre-installed in the user terminal is executed, the keyboard application server may receive the candidate keyword from the advertisement content providing server and deliver the candidate keyword to the user terminal.

The keyboard application server may receive information about presence or absence of advertisement content corresponding to the candidate keyword from the advertisement content providing server.

The candidate keyword storage unit may receive and update the candidate keyword from the keyboard application server at set intervals.

The content requesting unit receives the advertisement content from the advertisement content providing server when there is a corresponding advertisement content as a result of requesting the advertisement content corresponding to the keyword from the advertisement content providing server, and the advertisement content does not exist. If the related advertisement content can be delivered.

When a plurality of keywords are input through the keyword input unit and there is at least one keyword identical to the input keyword among the candidate keywords as a result of the matching, the number of input of keywords, a recently input keyword, and a keyword are displayed. The selected advertisement content may be requested in consideration of one or more conditions of the input time and the advertisement content click rate of the specific keyword.

The content display unit may display the advertisement content delivered from the advertisement content providing server on a portion of the screen of the user terminal, or play the advertisement content according to a preset format when the advertisement content is selected from the user.

The keyboard application server may receive provision information about advertisement content provided to the user terminal to the advertisement content providing server.

An advertisement content providing method using a system for providing advertisement contents to a user terminal according to an embodiment of the present invention, the method comprising the steps of: the user terminal running a keyboard application downloaded from a keyboard application server; Receiving and storing candidate keywords from the keyboard application server; Receiving a keyword from a user while executing the keyboard application; Matching the input keyword with the candidate keyword; Requesting an advertisement content corresponding to the keyword from an advertisement content providing server when there is a keyword identical to the input keyword among the candidate keywords as a result of the matching; And receiving and displaying the requested advertisement content from the advertisement content providing server.

The keyword-based advertisement content providing system and method thereof according to the present invention provide advertisement content corresponding to a keyword input from a user terminal in a state where a keyboard application is executed, so that the advertisement can be targeted to meet the interests of the user. There is an effect that can increase the efficiency.

In addition, when the keyboard application is installed in the user terminal, the present invention can protect user privacy by collecting advertisement keywords periodically in the keyboard application and requesting advertisement contents only when the keywords input from the user match the candidate keywords. have.

1 is a block diagram showing a keyword-based advertising content providing system according to an embodiment of the present invention.

2 is a block diagram of a user terminal according to an embodiment of the present invention.

3 to 6 illustrate examples of keyboard applications.

7 is a block diagram of a keyboard application server according to an embodiment of the present invention.

8 is a block diagram of an advertisement content providing server according to an embodiment of the present invention.

9 is a flowchart illustrating a keyword-based advertising content providing method according to an embodiment of the present invention.

10 is an exemplary view of a user terminal screen in which advertisement content is inserted according to an embodiment of the present invention.

Hereinafter, a keyword-based advertisement content providing system and a method thereof according to an embodiment of the present invention will be described with reference to the accompanying drawings. In this process, the thickness of the lines or the size of the components shown in the drawings may be exaggerated for clarity and convenience of description.

In addition, terms to be described later are terms defined in consideration of functions in the present invention, which may vary according to a user's or operator's intention or custom. Therefore, the definitions of these terms should be made based on the contents throughout the specification.

As shown in FIG. 1, the keyword-based advertisement content providing system according to an exemplary embodiment of the present invention includes a user terminal 100, a web server 200, a keyboard application server 250, an advertisement content providing server 300, and an advertisement content. DB 400 is included.

In this case, each component of FIG. 1 is generally connected through a network. For example, as illustrated in FIG. 1, the user terminal 100 may be connected to a web server 200, a keyboard application server 250, and an advertisement content providing server 300 through a network. In addition, the advertisement content providing server 300 may be connected to the web server 200 through a network.

Here, the network refers to a connection structure capable of exchanging information between respective nodes such as user terminals and servers, and an example of such a network includes the Internet, a local area network (LAN), and a wireless LAN (LAN). Wireless Local Area Network (WAN), Wide Area Network (WAN), Personal Area Network (PAN), 3G, 4G, LTE, Wi-Fi, and the like, but are not limited thereto.

First, the user terminal 100 is connected to the web server 200, the keyboard application server 250 and the advertisement content providing server 300 through a network, and the content to the website, application, messenger, cloud, PC, mail It may be a terminal for uploading or transmitting. In addition, the user terminal 100 may be connected to a network such as a smart phone, a smart pad, a smart watch, and smart glasses by a wired or wireless network such as a mobile phone, a notebook computer, a tablet PC, a PDA (Personal Digital Assistant), and the like. It can be implemented as a device that can send and receive information.

In addition, the user terminal 100 includes a personal communication system (PCS), a global system for mobile communications (GSM), a personal digital cellular (PDC), a personal handyphone system (PHS), an international mobile telecommunication (IMT) -2000, and a code of CDMA (Code). Division type multiple access (WDM) -2000, W-Code Division Multiple Access (W-CDMA), Wireless Broadband Internet (WBRO) terminal, and the like can include all types of handheld based wireless communication devices.

In particular, in the case of a smart device, the function of the system may be provided as an application on the device.

In addition, the user terminal 100 according to an exemplary embodiment of the present invention may download a keyboard application providing various types of keyboards from the keyboard application server 250, and the keyboard application may download various app stores such as Android or Apple. Can be downloaded by the user. In addition, the user terminal 100 may be pre-installed in an application form so that various types of keyboards may be selected. Here, the application means an application on the terminal, and includes, for example, an app running on a mobile terminal (smartphone). The app can be downloaded and installed from the mobile application market, a virtual marketplace for freely buying and selling mobile content.

In this case, the network connection means that the user terminal 100, the web server 200, the keyboard application server 250, and the advertisement content providing server 300 are connected to each other so as to communicate with each other. This means that the 200 or the keyboard application server 250 or the advertisement content providing server 300 creates a communication object at a communication contact for communication with a terminal connected to a network. The web server 200, the keyboard application server 250, and the advertisement content providing server 300 may exchange data with each other through a communication object.

The web server 200 refers to all servers to which the user terminal 100 is connected, and includes a portal server for providing search results for various keywords, a chat / community server for chatting or community among users, and various It may include a marketing-related server that can trade the goods.

The web server 200 may be networked with the user terminal 100 in the form of a web site or related application.

When the keyboard application is executed through the user terminal 100, the keyboard application server 250 periodically receives and collects candidate keywords from the advertisement content providing server 300 and delivers the candidate keywords to the user terminal 100.

The advertisement content providing server 300 periodically transmits the candidate keyword to the keyboard application server 250 in association with the advertisement content DB 400 and displays the advertisement content corresponding to the keyword requested from the user terminal 100. Extracted from 400 to display on a portion of the screen of the user terminal 100.

That is, the advertisement content providing server 300 provides the advertisement content corresponding to the keyword requested from the user terminal 100 to the user terminal 100 in the form of a strip banner or a front banner.

In this case, the advertisement content DB 400 may be formed of advertisement contents in the form of a video, an image, or text, and the advertisement content selected through the advertisement content providing server 300 may be a specific web site accessed by the user terminal 100 or the like. It is provided through the screen of the application.

2 is a configuration diagram of a user terminal according to an exemplary embodiment of the present invention, and FIGS. 3 to 6 are exemplary implementations of a keyboard application.

As shown in FIG. 2, the user terminal 100 according to an exemplary embodiment of the present invention includes a keyboard application execution unit 110, a candidate keyword storage unit 120, a keyword input unit 130, a keyword matching unit 140, and a content request unit. 150 and the content display unit 160.

First, the keyboard application is downloaded from the keyboard application server 250 through the mobile application market by the application execution unit 110, or a keyboard application pre-installed therein is executed.

Here, the keyboard application provides a keypad having various character and symbol arrangements such as Cheonjiin mode, Qwerty mode, Cheonjiin plus mode, Naragle mode, etc., as shown in FIGS. Allows you to write mail. Thus, the user can select one of various keypad modes according to the use or preference.

In this case, the keyboard application may receive a keyword through voice recognition. That is, including a voice input button among the keyboard buttons, when the user presses the voice input button and speaks a keyword, it may be automatically recognized as text.

The candidate keyword storage unit 120 receives and stores candidate keywords from the keyboard application server 250.

In this case, the candidate keyword storage unit 120 may receive the candidate keyword from the keyboard application server 250 and update it at set intervals.

The keyword input unit 130 receives a keyword from a user while executing a keyboard application.

In more detail, the keyword input unit 130 may receive a keyword from the user through the selected keypad mode. That is, when the web server 200 accessed by the user is a portal server, a search word may be input. When the web server 200 accessed by the user is a chat server, words for chatting may be input.

The keyword matching unit 140 matches the keyword input from the keyword input unit 130 with candidate keywords stored in the candidate keyword storage unit 120.

The content requesting unit 150 requests the advertisement content from the advertisement content providing server 300 according to the matched result from the keyword matching unit 140.

In more detail, when a keyword identical to the keyword input from the keyword input unit 130 among the candidate keywords stored in the keyword storage unit 120 exists, the advertisement content providing server 300 requests the advertisement content corresponding to the keyword. do.

In this case, when the keyword input from the keyword input unit 130 and the candidate keyword stored in the keyword storage unit 120 match, the content request unit 150 advertises a unique number given to the matched keyword instead of the input keyword. It may be delivered to the content providing server 300.

Therefore, the character string actually input by the user may be prevented from being transmitted to the advertisement content providing server 300 to solve the leakage of personal information.

In this case, the content request unit 150 protects user privacy by transmitting only the keywords that match the candidate keywords stored in the keyword storage unit 120 among the entire sentences input to the keyword input unit 130 to the advertisement content providing server 300. Can be.

In addition, the content request unit 150 receives the advertisement content from the advertisement content providing server 300 when the advertisement content corresponding to the keyword exists in the advertisement content providing server 300, and the advertisement content corresponding to the keyword. If does not exist, the associated advertisement content may be delivered.

In this case, if the associated advertisement content does not exist, the user terminal 100 may display that there is no advertisement content corresponding to the corresponding keyword.

In addition, the content requesting unit 150 receives a plurality of keywords through the keyword input unit 130, and inputs them from the keyword input unit 130 among candidate keywords stored in the keyword storage unit 120 of the matching result of the keyword matching unit 140. When one or more of the same keywords as the keywords are present, the selected advertisement content may be requested in consideration of any one or more conditions among the number of input of the keyword, the recently inputted keyword, the time at which the keyword is input, and the advertisement content click rate of the specific keyword.

The content display unit 160 receives and displays the advertisement content requested by the content request unit 150 from the advertisement content providing server 300.

At this time, the content display unit 160 displays the advertisement content delivered from the advertisement content providing server 300 on a portion of the screen of the user terminal 100, or when the advertisement content is selected from the user to play the advertisement content according to a preset format. It may be.

In this case, a portion of the screen of the user terminal 100 may be displayed in the form of a band banner or a front banner. In this case, the form of the advertisement may be an image file or a video, or may be mixed with text. In addition, it may be a download link of an app related to a matched keyword, a link to register for an event (event), or a related coupon issuance link, rather than a simple banner advertisement.

In addition, when the user clicks on the advertisement content, the user may move to a web site connected to the corresponding advertisement content or execute an application. In addition, the advertisement content may be changed in units of predetermined time according to the priority.

As shown in FIG. 7, the keyboard application server 250 according to an exemplary embodiment of the present invention includes a candidate keyword receiving unit 251, a candidate keyword providing unit 252, a content providing information DB 253, and a cost settlement unit 254. do.

First, when the keyboard application is executed through the user terminal 100, the candidate keyword receiving unit 251 receives a keyword from the advertisement content providing server 300 at a predetermined cycle interval (for example, 6 hours and 24 hours). In this case, the newly added keyword may be received by updating the existing candidate keyword.

In this case, the candidate keyword receiving unit 251 may receive the presence or absence information of the advertisement content corresponding to the candidate keyword from the advertisement content server 300.

That is, by receiving information on whether there is advertisement content corresponding to the keyword, it is possible to quickly determine whether the corresponding advertisement content exists in the advertisement content providing server 300 when a keyword is matched, thereby increasing processing efficiency. Can be.

The candidate keyword providing unit 252 transmits the candidate keyword received from the candidate keyword receiving unit 251 to the user terminal 100.

In addition, the content providing information DB 253 receives and stores providing information about the advertisement content delivered from the advertisement content providing server 300 to the user terminal 100.

Here, the provision information may include at least one of the type of advertisement content delivered to the user terminal 100, the number of provisions, a provision time, whether a video or a still image.

In addition, the cost settlement unit 254 may refer to the advertisement content providing information stored in the content providing information DB 253 and calculates an advertisement cost requested for the corresponding advertiser.

That is, the cost settlement unit 254 calculates the cost requested by the administrator of the keyboard application server 300 to the advertiser for the advertisement content provided to the user terminal 100.

As shown in FIG. 8, the advertisement content providing server 300 according to an exemplary embodiment of the present invention includes a keyword receiving unit 310, an advertisement content selecting unit 320, and an advertisement content providing unit 330.

First, the keyword receiver 310 receives a matched keyword from the keyboard application server 250 from the user terminal 100.

The advertisement content selection unit 320 retrieves the advertisement content corresponding to the received keyword from the advertisement content DB 400. For example, when the selected keyword is "light", the advertisement content selection unit 320 retrieves the advertisement content for "light" from the advertisement content DB 400.

In this case, the advertisement content selection unit 320 may select the advertisement content having the highest priority among the searched advertisement contents. Here, the advertisement having a high priority means an advertisement having a high advertisement fee, an advertisement having a large number of hits, or an advertisement having high keyword similarity, and the design can be changed according to a user's selection.

The advertisement content providing unit 330 delivers the advertisement content selected by the advertisement content selecting unit 320 to the user terminal 100 so that the delivered advertisement content is displayed in the form of banner advertisement on the screen of the user terminal 100. You may.

Hereinafter, a keyword-based advertising content providing method according to an embodiment of the present invention will be described with reference to FIG. 9.

First, as shown in FIG. 9, the user terminal 100 executes a keyboard application downloaded from the keyboard application server 250 (S610).

When the keyboard application is executed in the user terminal 100, the keyboard application server 250 receives the candidate keyword from the advertisement content providing server 300 at a set cycle interval (for example, 6 hours and 24 hours) (S620). The user terminal 100 receives and stores a candidate keyword from the keyboard application server 250 (S630).

In this case, the newly added keyword may be received by updating the existing candidate keyword, or the presence or absence of advertisement content corresponding to the candidate keyword may be received together.

That is, the user terminal 100 receives information on whether there is an advertisement content corresponding to the keyword from the advertisement content providing server 300, and when the keywords are matched, the corresponding advertisement content on the advertisement content providing server 300. Can quickly determine whether or not the system exists and can increase processing efficiency.

In operation S640, the user terminal 100 receives a keyword from the user while executing the keyboard application and matches the input keyword with the candidate keyword received in operation S630.

In operation S650, the user terminal 100 requests advertisement content from the advertisement content providing server 300 according to the matching result of operation S640.

If the keyword is matched in operation S640, the user terminal 100 may transmit the unique number assigned to the matched keyword, not the keyword input from the user, to the advertisement content providing server 300.

In addition, when the advertisement content corresponding to the keyword exists in the advertisement content providing server 300, the user terminal 100 receives the advertisement content from the advertisement content providing server 300, the advertisement content corresponding to the keyword exists. If not, the associated advertisement content may be delivered (S660).

That is, if the advertisement content corresponding to the keyword does not exist in the advertisement content providing server 300, the user terminal 100 may receive advertisement content of an associated keyword or advertisement content of an associated category. However, if there is no associated advertisement content, it may indicate that there is no advertisement content corresponding to the keyword.

In addition, when a plurality of keywords are input by the user and one or more of the keywords identical to the keyword input by the user are present among the candidate keywords received in operation S630 in operation S640, the user terminal 100 inputs the keyword. , The selected advertisement content may be requested in consideration of any one or more conditions among the recently inputted keyword, the time when the keyword is input, and the click rate of the advertisement content of the specific keyword.

In addition, the user terminal 100 displays the advertisement content received from the advertisement content providing server 300 (S670).

In more detail, the advertisement content delivered from the advertisement content providing server 300 is displayed on a portion of the screen of the user terminal 100, and when the advertisement content is selected from the user terminal 100, the user terminal 100 is set according to a preset format. ) Can be provided.

In this case, the keyboard application server 250 may calculate an advertisement cost based on the provision information on the advertisement content provided to the user terminal 100 to the advertisement content providing server 300, and may request payment of the calculated advertisement cost.

That is, the keyboard application server 250 may receive a cost from the advertiser for the advertisement content provided to the user terminal 100.

Referring to FIG. 10, an exemplary embodiment of the present invention will be briefly described. When the keyboard application is executed in the user terminal 100, if the keyword “K” is input, the user terminal 100 may input the keyboard application server ( If there is a keyword "movie" among the candidate keywords received from 250, the advertisement content providing server 300 requests advertisement content corresponding to the keyword "movie". In this case, if the advertisement content corresponding to the advertisement content providing server 300 is present, the advertisement content providing server 300 delivers the corresponding advertisement content to the user terminal 100 to set the area 500 of the screen of the user terminal 100. To be displayed on the screen.

As described above, the keyword-based advertising content providing system and method according to an embodiment of the present invention, by providing the advertising content corresponding to the keyword input from the user terminal while the keyboard application is running, meets the interests of the user Can be targeted advertising is effective to increase the advertising efficiency.

In addition, when a keyboard application is installed in the user terminal, the user's privacy may be protected by periodically collecting advertisement keywords in the keyboard application and requesting advertisement contents only when the keywords input from the user match the candidate keywords.

Although the present invention has been described with reference to the embodiments shown in the drawings, this is merely exemplary, and it will be understood by those skilled in the art that various modifications and equivalent other embodiments are possible. will be. Therefore, the true technical protection scope of the present invention will be defined by the claims below.

100: user terminal 110: keyboard application execution unit

120: candidate keyword storage unit 130: keyword input unit

140: keyword matching unit 150: content request unit

160: content display unit 200: Web server

250: keyboard application server 251: candidate keyword receiving unit

252: candidate keyword provider 253: content provider information DB

254: Cost settlement part 300: Ad content providing server

310: Keyword receiving unit 320: Ad content selection unit

330: advertising content provider 400: advertising content DB

Claims

In the advertising content providing system for providing the advertising content to the user terminal,

The user terminal,

A keyboard application execution unit that executes the keyboard application downloaded from the keyboard application server;

A candidate keyword storage unit for receiving and storing candidate keywords from the keyboard application server;

A keyword input unit which receives a keyword from a user while executing the keyboard application;

A keyword matching unit which matches the input keyword with the candidate keyword;

A content request unit for requesting an advertisement content corresponding to the keyword from an advertisement content providing server when there is a keyword identical to the input keyword among the candidate keywords as a result of the matching; And

And a content display unit which receives the requested advertisement content from an advertisement content providing server and displays the requested advertisement content.
The method of claim 1,

The keyboard application server,

When the keyboard application pre-installed in the user terminal is executed, the advertisement content providing system receives the candidate keyword from the advertisement content providing server and delivers the candidate keyword to the user terminal.
The method of claim 2,

The keyboard application server,

And an advertisement content providing system that receives information on the presence or absence of advertisement content corresponding to the candidate keyword from the advertisement contents providing server.
The method of claim 3,

The candidate keyword storage unit,

Ad content providing system for receiving and updating the candidate keyword from the keyboard application server at a set interval interval.
The method of claim 1,

The content request unit,

As a result of requesting the advertisement content corresponding to the keyword from the advertisement content providing server, if the corresponding advertisement content exists, the advertisement content is received from the advertisement content providing server, and if the advertisement content does not exist, the associated advertisement content is received. Ad content providing system.
The method of claim 5,

The content request unit,

When a plurality of keywords are input through the keyword input unit, and there is at least one keyword identical to the input keyword among the candidate keywords as a result of the matching, the number of times of keyword input, recently inputted keyword, time at which the keyword is input, and specificity Ad content providing system for requesting the selected advertising content in consideration of any one or more conditions of the keyword's advertising content clickthrough rate.
The method of claim 1,

The content display unit,

And displaying the advertisement content delivered from the advertisement content providing server on a portion of a screen of the user terminal, or playing the advertisement content according to a preset format when the advertisement content is selected from the user.
The method of claim 1,

The keyboard application server,

Ad content providing system for receiving the provision information for the advertisement content provided to the user terminal to the advertisement content providing server.
In the advertising content providing method using a system for providing the advertising content to the user terminal,

Executing, by the user terminal, a keyboard application downloaded from a keyboard application server;

Receiving and storing candidate keywords from the keyboard application server;

Receiving a keyword from a user while executing the keyboard application;

Matching the input keyword with the candidate keyword;

Requesting an advertisement content corresponding to the keyword from an advertisement content providing server when there is a keyword identical to the input keyword among the candidate keywords as a result of the matching; And

And receiving and displaying the requested advertisement content from an advertisement content providing server.
The method of claim 9,

Receiving and storing the candidate keyword,

When the keyboard application pre-installed in the user terminal is executed, the candidate keyword received from the advertisement content providing server received from the keyboard application server and stored.
The method of claim 10,

The keyboard application server,

The advertisement content providing method of receiving the presence or absence information of the advertisement content corresponding to the candidate keyword from the advertisement content providing server delivered to the user terminal.
The method of claim 11,

Receiving and storing the candidate keyword,

The advertisement content providing method for receiving and updating the candidate keyword from the keyboard application server at a set interval.
The method of claim 9,

The requesting of the advertisement content may include:

As a result of requesting the advertisement content corresponding to the keyword from the advertisement content providing server, if the corresponding advertisement content exists, the advertisement content is received from the advertisement content providing server, and if the advertisement content does not exist, the associated advertisement content is received. How to provide advertising content.
The method of claim 13,

The requesting of the advertisement content may include:

When a plurality of keywords are input through the user terminal, and there is one or more of the same keywords as the input keywords among the candidate keywords as a result of the matching, the number of input of keywords, the recently inputted keyword, the time at which the keyword is input, and the specified A method of providing advertisement content corresponding to a keyword requesting the selected advertisement content in consideration of any one or more conditions of the keyword's advertisement content click rate.
The method of claim 9,

Receiving and displaying the requested advertising content from the advertising content providing server,

Displaying advertisement content delivered from the advertisement content providing server on a portion of a screen of the user terminal, or playing the advertisement content according to a preset format when the advertisement content is selected from the user.
The method of claim 9,

The method of claim 1, further comprising receiving information about advertisement content provided to the user terminal from the advertisement content providing server.